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Intro to Retargeting In the right place at the right time: getting your message across to a tech savvy audience


What if you could buy just your audience, across the web?


Types of Retargeting •

1st Party Retargeting

3rd Party Retargeting

Behavioral Targeting

Profiling/Modeling/Lookalike Targeting


1st Party Retargeting

98%

of visitors leave your site without converting

2%

first-visit conversion rate

Re-engage the 98% that leave

Improve conversion rate 3x

Drive repeat sales

Increase lifetime value


3rd Party Retargeting

Bob searches for flights to Paris on Kayak

After leaving, Bob starts seeing StudentUniverse ads for flights to Paris

Bob clicks and searches for flights to Paris on StudentUniverse


Behavioral Targeting Products viewed

Browsing patterns

Time since last visit

Online shopping habits Interests

Social data

Gender

Selected behaviors from aggregate data generated by thousands of websites and interactions

Education level

Purchase history

Household income

Ethnicity

Occupation

Age

Frequented websites Search history

Between 18-25 years old

Searching for travel

Frequently shops online

Target with ads


Profiling/Modeling/Lookalike Targeting

Newsletter signup

Homepage

Lead form conversion

Signup page

Abandoned shopping cart

Product search

Purchase

Purchase path

Tag conversion events on-site

Build a profile

Target similar users across the web

Drive traffic back to site


Where do ads appear?

Integrate with major ad exchanges

Ads appear on content sites


Important Points •

Personally Identifiable Information (PII)

Monitor CPA, not CPM

Monetize your website

Utilize in-house data and resources


House Retargeting Examples


Paul Jacobs

Vice President, Marketing StudentUniverse @_pauljacobs


In the right place at the right time by studentuniverse  

Wednesday, 18 September

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