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Getting Consistent Referals: People generally want to help so why not ask them for their help in getting you referrals? Small business owners and managers agree that referrals are very important to their business but so many are hesitant to openly ask for referrals from their customers. Let all your customers and network of contacts know that their referrals are valuable to your business. Educate them on the type of customers that are a best match for your business. Make sure you can track their referrals, keep them updated and show your gratitude for their efforts in some way whether it is informal or structured as part of a referral program.

3.

Increasing Sales Conversions: Make a relevant and powerfully attractive offer to your target market that requires a decision to be made by the recipient. You can build and promote your brand or company image while generating increased sales conversions by providing an offer with an incentive to take action within a specified time frame! Make sure every promotional marketing campaign is primarily focused on generating a response that converts into a sale while at the same time building your brand.

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Finding Time and Resources: Do you find yourself thinking that you can’t afford to spend time and money on marketing? Marketing is an investment in the future of your business. The fact is that you simply cannot afford not to invest the time and resources into your continued growth.

Deveop a Marketing Plan: Everyone in business should have a marketing plan to support their business objectives. There are a number of sites online that can provide marketing plan templates to give you an idea of what you need to think about. Keep it short. Take the time to prepare and develop your marketing approach and strategies including how you will track and test it. Without a marketing plan to run it, is likely you will find yourself trying different “marketing ideas” that others have suggested, ending up with the expenses and no profits to show for it. Like most small businesses you will be faced with other priorities from all aspects of business and may struggle to find the time to do any marketing at all. But whatever industry you are in, you can apply my 6 Steps for Successful Marketing to start your business on the path the growth.

6.

Patrick is Director of PMZ Marketing, a consultancy focused on Small and Medium Enterprises to help you succeed in business with better marketing results. https://www.pmzmarketing.com.au/

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Profile for Wyong Regional Chamber of Commerce

Northern Voice - Issue 1 February 2019  

Welcome to the first edition of the Northern Voice! A monthly e-magazine brought to you by the Wyong Regional Chamber of Commerce, showcasi...

Northern Voice - Issue 1 February 2019  

Welcome to the first edition of the Northern Voice! A monthly e-magazine brought to you by the Wyong Regional Chamber of Commerce, showcasi...