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Advertising SWA Wyan Jonathan 8.3

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Investigation

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Situation Problem: SWA was almost down because they were lack of students and maybe they will shut down. I must make an advertisement so parents will convinced and send their child to SWA. Unit question: How does advertising manipulate our actions? Time: 8 weeks Client: SWA Specification: -Tools: computer -for: parents and SWA

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Introduction - The problem is SWA enrollment is down and the school is in trouble. If people didn’t know about SWA, SWA will shut down. my job is making an advertisement so parents and other students will schooling at SWA and SWA will not shutting down.

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AOI (areas of interaction) - This project’s AOI is community and service, because I will service SWA and impacting the community by advertising SWA so SWA will not shut down.

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Client interview/questions 1. What things will be inside the advertisement? Facts, phone numbers, address, and SWA logo. 2. When will this be done? Around October 20 - November 20. 3. Is this gonna be interesting? Yes! I will try my best to get this advertisement interesting. 4. Shall I add pictures? yes! because it’s must be interesting.

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Client interview summary So I will make an advertisement with a lot of pictures and facts. I will make it as interesting as possible for my client. I have 8 weeks to get it done

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Case study Form

Binus Newspaper advertisement

Binus Movie advertisement

Target

Parents

Parents

Parents

Style

nice

slide shows

cool

Aesthetic

pictures of peoples studying

pictures and video’s people studying

to convince parents

Cost

Paper, ink, and electricity

electricity and advertising fee

electricity, and advertising fee

function

advertise

advertise

advertise

hardware

computer

computer

computer

software

Pages or keynote

I movie

garage band

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Summary I will make a newspaper advertisement because it’s much simple and I can make it in a short time with good words and style in it.

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Software Pages: a software that was good in creating brochures, newsletter, and flyers.

Keynote: a handy and more advanced software to use for students making slide shows and pictures.

Power point: a software that makes slide shows

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Software summary I will make a newspaper advertisement by using a software name keynote. I want to use keynote because keynote is a software I like and I can use keynote easily.

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Impacts to society If my newsletter was finished created i will impacted the families(parents and children) to come to SWA. After the production of this advertisement it will cause paper trash and that is a waste of paper.

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Design Brief I will make make a newspaper advertisement that was targeted to the parents outside SWA to send their kids to SWA to learn, and SWA will not shutdown. Inside the advertisement there will be pictures and things that make the advertisement interesting.

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Specification Software

Time

Cost

Target

Aesthetics

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Specification

Testing

Keynote

I will use keynote because I already can use this software perfectly

8 weeks

Make plan so we will not off schedule

paper, ink, and electricity

try to safe some money (don’t charge my laptop to much and safe ink).

Parents outside SWA

make the advertisement interesting

Must be attractive

Make it a lot of pictures and big words.


Function

I will make an advertisement that can attract many parents

Purpose

make an advertisement that SWA will not shutting down is effectively attract parents

Safety

After I print it with soft paper Don’t get a very hard carton then I will cut the sharp and sharp edges edges

Durability

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To attract parents so they send their kids to SWA

The advertisement must be ok to be use for a long time.

Make the advertisement with high quality form.


Investigation Summary So I will make a advertisement that will attract parents to send their child to SWA and make the advertisement as interesting as possible, safe, and last in a long time as possible.

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Work cited http://www.google.com/search?tbm=isch&hl=en&source=hp&biw=1235&bih=651&q=pages+logo&gbv=2&oq=pages+logo&aq=f&aqi=g1g-m1g-ms1g-m6gmS1&aql=1&gs_sm=e&gs_upl=124105l125952l0l127013l10l10l0l0l0l0l325l2017l1.5.1.3l10l0 http://www.google.com/search?q=powerpoint +logo&tbm=isch&hl=en&source=hp&biw=1235&bih=651&gbv=2&gs_sm=e&gs_upl=124105l125952l0l127013l10l10l0l0l0l0l325l2017l1.5.1.3l10l0&oq=powerpoint +logo&aq=0&aqi=g7g-m3&aql=1 http://www.google.com/search?q=keynote +logo&tbm=isch&hl=en&source=hp&biw=1235&bih=651&gbv=2&gs_sm=e&gs_upl=124105l125952l0l127013l10l10l0l0l0l0l325l2017l1.5.1.3l10l0&oq=keynote +logo&aq=0&aqi=g1g-m1&aql=1 www.google.com

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Design

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Design 1

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Design 2

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Design 3

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Design 4

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Design 5

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Design 6

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Evaluation against specification Specification

Design 1

Design 2

Design 3

Design 4

Design 5

Design 6

software

v

v

v

v

v

v

time

x

v

v

v

v

x

cost

x

v

v

v

v

x

target

v

v

v

v

v

v

aesthetic

v

v

v

v

v

v

function

v

v

v

x

x

v

purpose

v

v

v

v

v

v

safety

v

v

v

v

v

v

durability

x

v

x

x

v

v

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Evaluation specification Design 1: The design will be easily made and the function and the durability will work well. The time is needed to make the advertisement with this design will take the most time than the other design, because I must search for a lot of SWA pictures and the pictures must also be good. The cost also will be expansive, because we need a lot of color ink needed for this advertisement. Design 2: A perfect and a nice cool design for our advertisement to advertise SWA. I choose this design because It’s look cool and the contact information was complete. The design also includes picture to. Design 3: Also nice design but It looks boring and It’s just suitable for web cites. Design 4: Almost same as Design 3. It’s look like a website. Design 5: A nice plain design style. It will work well, but it looks boring. This design will attract only a little amount of people to SWA. The durability I think will be low. Design 6: Same as Design 1. I need a lot of pictures for this design and that leads me to waste more time than the other designs. This design also will waste a lot of ink for the production of the advertisement.

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Client design choice I think that the best design that I saw is 2. I think so because it’s look professional. I also think it have good information. I also think that it has the best aesthetic in the design list. i also think there will be no trouble to create it.

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Design evaluation This is  the  final  design  that  I  will  use   to  make  the  final  product.  This  will  be   a  perfect  design  to  make  it  as  an   adver;sement.  The  design  also  has  a   colorful  Image  and  complete  info   there.  

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Plan

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Gantt chart

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Plan evaluation - Was the plan detailed enough and why? The plan was detailed enough, because I already list as many steps as possible that came in my mind. - Could it be followed by someone else? - Have I used all the resources available to me?

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Creating

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Document of evidence

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Evaluation

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Evaluating my Performances at each stage of the design cycle. Investigation: I think when I am in the investigation stage, I was a little bit lack of information when I am in this stage. Design: I am quite happy in this stage because I am doing well in this stage. I am happy enough in this stage to design my SWA advertisement, and it’s fun when I am doing in this stage. Plan: This is the easiest stage. I am just OK with this stage. Create: I like this stage. What I was poor in this stage is that I dont give so much information in the final product.

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testing: meeting specification After I see my final product. i think my product already meet all specification.

Successful points of product. This product has a lot of successful points. First of all, the product is attractive enough. I put attractive pictures. I also include some contact information, logo, and slogan at the advertisement. this product is nicely done.

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Least Successful Points of product The only least Successful points in this product is that my advertisement is lack of information and facts, because my advertisement is already full of picture and I dont have enough space again for me to paste more info. Modification/Improvements of product I think Next time I need to put more space for the advertisement so that it have enough space for it to put more information.

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Client Peer to Peer I think the client will be happy enough to see this advertisement. SWA will be having more students. The impact to society The impact is people are reading this advertisement. then people(parents) are signing up children to this SWA school. Then SWA will not shutting down.

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Impact to the environment. The impact to the environment. One of the impacts is that we are wasting ink. One of the problem is if we already read the advertisement. We will definitely throw it away and the advertisement will turn into trash.

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Final product

Friday, November 4, 2011

SWA Advertisement  

my steps to advertise SWA

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