Corporate Support WXXI/WRUR/WEOS/WITH Underwriting + Little Theatre Ad Sales The underwriting team served over 220 unique underwriters/advertisers in FY ’16, with a wide range of business categories and geographical regions represented. From ceramicists to financial advisors, from breweries to car dealerships, our business partners ran the gamut. Digital sponsorships increased dramatically – the sales team nearly tripling revenue in this area year-over-year. The underwriting team also exceeded this year’s corporate sponsorship goal for The Little Theatre. Underwriting revenue in other media categories remained relatively flat. Over-the-top media and digital media solutions sold by media conglomerates continue to serve as competition in the marketplace.
Digital Revenue Trend $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $FY '12
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The underwriting team worked in concert with a University of Rochester student (winter/spring) as well as an intern (spring/summer) this year. Projects centered around marketing, communications and audience engagement, with initial trials of NPR’s Generation Listen model being the most exciting of the bunch. Generation Listen is a movement to connect with younger audiences who share our curiosity about the world, and our passion for creating a more informed and civically engaged public. In March, in partnership with our intern, we hosted the first of our Generation Listen events on the U of R campus that focused on Women’s History Month. Guests actively listened, shared and connected with content and each other in meaningful ways.
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