Page 1

Asia &  Pacific:  a  region  of  ‘sub-­‐regions’.   Includes  case  studies:  Timor  Leste,  Nepal,  Macau  &  Cambodia    

Steve Noakes   January  2014  


Contents Ø Asia  &  Pacific  as  a  ‘region’  of  ‘sub-­‐regions’   Ø Tourism  &  the  Pacific     Ø Des;na;on  case  studies  from  Asia  


This presenta;on  aims  to:   Increase  your  understanding  of:    

1.  Concepts &  processes  of  des;na;on  marke;ng  &   des;na;on  management  in  Asia  &  the  Pacific   2.  Success  factors  &  challenges  of  des;na;ons  in  the  Asia   Pacific  region   3.  Why  &  how  countries  in  Asia  &  the  Pacific  both  cooperate   &  compete  for  increased  visitor  arrivals   4.  Methods  used  in  Asia  &  the  Pacific  to  evaluate  strategic   planning  for  developing  &  managing  des;na;ons  


Des;na;on Asia  Pacific  

Source: www.taiwandocuments.org  -­‐  


PATA 60th  anniversary  video   h>p://www.youtube.com/watch?v=GfLlF6G5plg    3  minutes  


Source: www.infoplease.com    


Source: www.maps-­‐thailand.com    


Source: h>p://www1.up.edu.ph/wp-­‐content/uploads/2013/08/ASEAN-­‐member-­‐countries.jpg  


www.asean-­‐tourism.com


21 members  =  approx  41%  of  the  world's  popula;on  (  2.7  b),     55%  of  world  GDP,  about  half  of  world  trade.    

Source: h>p://digitaljournal.com/arPcle/262508  


ASEAN –  tourism  sub-­‐groups      

Ayeyarwady-­‐Chao Phraya-­‐Mekong  Economic  Co-­‐opera;on  Strategy  (ACMECS).      

Kingdom of  Cambodia,  the  Lao  People’s  Democra;c  Republic,  the  Republic  of  the  Union  of   Myanmar,  the  Kingdom  of  Thailand  and  the  Socialist  Republic  of  Viet  Nam.  

Regional  projects  to  develop  quality  tourism  products  and  services,  strengthen   human  resources,  and  reduce  barriers  to  travel.  

h>p://www.asean.org/news/asean-­‐statement-­‐communiques/item/vienPane-­‐declaraPon-­‐of-­‐the-­‐fiSh-­‐ayeyawady-­‐chao-­‐phraya-­‐mekong-­‐economic-­‐cooperaPon-­‐ strategysummit


APEC Indonesia  2013     h>p://www.youtube.com/watch?v=Q7b5beLuB7c      3+  minutes  


APEC Tourism  Working  Group  


Source: www.zonu.com    


South Asian  Associa;on  for  Regional  Coopera;on  


Tourism &  SAARC   Tourism  had  been  recognized  since  early  days  of  SAARC.     Second  SAARC  Summit  in  Bangalore,  1986:    underlined  that   concrete  steps  should  be  taken  to  facilitate  tourism  in  the   region.   1991:  Technical  Commigee  on  Tourism  created  –  first   mee;ng      Colombo,  October  1991   1997:  First  mee;ng  of  SAARC  Tourism  Ministers,  Colombo    

Subgroups within  SAARC:   e.g:  1997:  SAARC  member  countries  agreed  to  the  forma;on  of  a   subgroup  termed  the  South  Asian  Growth  Quadrangle  (SAGQ)  -­‐   Bangladesh,  Bhutan,  India  &  Nepal.  


SASEC: South  Asia  Regional  Economic  Coopera;on  –   Tourism  Working  Group        

h>p://www.adb.org/sites/default/files/pub/2004/tdp-­‐final.pdf

A subgroup  with  SAARC  undertaking  sustainable  tourism  planning   projects  –  received  project  funding  support  from  ADB   Foreign  Tourist  Arrivals  in  the  SASEC  Subregion  

Bhutan approx  30,000  pa  

(Daily fee  for  non-­‐Indian  visitors  to  US$250  per  day)  

Bangladesh: approx  300,000   Nepal:  approx  600,000   India:  approx  6.5  million  


SASEC: South  Asia  Subregional  Economic  Coopera;on     SASEC  subregion  is   defined  as   Bangladesh,  Bhutan,   13  of  the  North,  East,   and  North  East  states   of  India  (West  Bengal,   Bihar,  U>ar  Pradesh,   Orissa,  Jharkhand,   Assam,  Meghalaya,   Manipur,  Tripura,   Mizoram,  Nagaland,   Arunchal  Pradesh,  and   Sikkim),  and  Nepal.       SASEC  encompasses   the  Eastern   Himalaya–Bay  of   Bengal  subregion  of   South  Asia  


Source: www.iglesianicristowebsite.com    


People’s Republic  of  China,  Mongolia,  Republic  of  Korea    and  Russian  FederaPon.  

Since 1995  


Tourism &  GTI   Obstacles  for  GTI  tourism  development    

a) Lack  of  knowledge/awareness  of  the   Greater  Tumen  Region      

b) The  difficul;es  in  securing  visas   between  countries.      

c) Seasonality:  most  travel  to  the  region  is   in  June  through  September.      

d) Low  Level  of  hospitality  services,   mul;lingualism  and  interpre;ve  (nature,   culture)  guide  services.      

e) Lack  of  adequate  understanding  of   sustainable  tourism  &  niche  markets  such   as  ecotourism.      

f) Poor  environmental  protec;on   measures.   h>p://www.tumenprogramme.org/UploadFiles/pdf/MDT%20tourism%20project%20report%20english%20full%20text1.pdf  


Central Asia:  Economic  Coopera;on  Organisa;on   h>p://www.ecosecretariat.org/  

An intergovernmental  regional  organiza;on  -­‐    established  in  1985  by   Iran,  Pakistan  and  Turkey   Purpose  of  promo;ng  economic,  technical  &  cultural  coopera;on   among  the  member  states   1992:    ECO  expanded  to  Afghanistan,  Azerbaijan,  Kazakhstan,   Kyrgyzstan,  Tajikistan,  Turkmenistan  and  Uzbekistan  


Bower, E.  h>p://cogitasia.com/a-­‐new-­‐paradigm-­‐for-­‐apec/  


Collabora;on -­‐  13  Asian  na;ons   Steve  Noakes  &  Jack  Carlsen   (2013)  ‘Ecotourism  as  a   Poten;al  Tool  for  Wild  Tiger   Conserva;on  and  Poverty   Eradica;on’.     In  K.  Bricker,  R.  Black  and  S.  Co>rell  (Eds.)   Sustainable  Tourism  &  the  Millennium   Development  Goals.  Jones  Bartle>   Learning:  USA,  pp.  73-­‐84.    

YouTube intro  (7  minutes)     hgp://www.youtube.com/watch?v=diAvYa92Fm0&feature=c4-­‐overview&list=UUJZDAAGXqA6i3ljP4yIghkw  


Are tourists  good  or  bad  for  ;gers?    

h>p://www.youtube.com/watch?v=C4ZEO1oAElI  about  2  minutes  

h>p://www.toSigers.org/


Overview of  tourism     in  the  Pacific  


Des;na;on Pacific  

Source: www.nzaf.org.nz    


1944 Color  Map  Pacific  Race  Migra;ons     Polynesia  Melanesia  Micronesia  Islands    

Source: h>p://www.amazon.com/Pacific-­‐MigraPons-­‐Polynesia-­‐Melanesia-­‐Micronesia/dp/B008413RJ8  


Major cultural  groupings  in  the  Pacific  &   modern  era  na;ons  


Source: h>p://mappery.com/  


Popular western  images  shaped  by  entertainment  industry  


Evolu;on of  trans  pacific  travel     (Weaver  2008)  

Challenge for  Pacific  des;na;ons  -­‐  limited  direct  air  -­‐  access,  connec;vity  &  frequencies.  


Regional travel  &  tourism  linkages  

Gri>on, J.  Spennemann  (2002)  


South Pacific    

Op;mised  range  of  the  latest  Airbus  jetliner   A380  seats  525  pax  -­‐  range  of  up  to  8,300  nm/15,400  km   .    


VISITOR ARRIVALS  IN  PACIFIC  ISLAND  COUNTRIES       Cook  Islands   Fiji   French  Polynesia   Kiriba;         Marshall   Islands     New     Caledonia   Niue       Palau  

2010 104,265   631,868   153,919   4,701   4,563   98,562   6,214   85,593  

2011 113,114   675,050   162,776   5,264   4,559   111,875   6,094   109,057  

2012 121,757   660,590   168,978   4,907   4,590   112,204   5,048   118,754  

Papua New  Guinea  

146,933

163,173

169,975

129500 20,521   47,081   1,657   97,180   1,532,557  

127420 22,941   46,005   1,201   93,824   1,642,353  

134,700 23,925   49,010   1019   108,161   1,683,618  

Samoa Solomon  Islands   Tonga     Tuvalu   Vanuatu   Total  

South Pacific  Tourism  OrganisaPon        www.spto.org  

Growth 16.8  %   4.5  %   9.8  %   4.4  %   0.6  %   13.8  %   -­‐18.8  %   38.74%   15.7  %   4  %   16.6  %   4.1  %   -­‐38.5  %   11.3  %   9.86%  


Major Tourism  Markets       Australia   New  Zealand   Pacific  Islands   USA   Canada   Europe   Japan   Other  Asia   Other  Countries  

2010

2011

2012

Growth

541,228

572,424

584,270

7.95%

280,510

293,576

314,280

12.04%

121,637

123,011

123,990

1.93%

128,327

138,751

142,683

11.19%

25,022

28,154

30,485

21.83%

186,934

196,088

182,932

-­‐2.14%

51,169

47,805

44,362

-­‐13.30%

84,449

103,496

111,948

32.56%

27,688

29,991

29,914

8.04%


Summary of  Visitor  Arrivals   *  Tourism  in  the  region  has  performed  reasonably  well   during  the  three  years  2010-­‐2012  in  spite  of  challenges   posed  by  the  global  financial  crisis.     *  Visitor  arrivals  to  the  region  in  2012  were  approximately   1.6  million,  an  increase  of  2.5%  over  2011.     *  Top  des;na;ons  were  Fiji,  Cook  Islands,  Papua  New   Guinea  (PNG),  Samoa  &  New  Caledonia.      


CHALLENGES IN  TOURISM  DEVELOPMENT    South  Pacific  growth  of  tourism  hindered  due  to  the   following:      

Geographical spread  &  small  popula;on  base  of   Pacific  Islands   •  Limited  infrastructure  &  capaci;es  (cruise,  avia;on,                  telecommunica;on,  transporta;on,  u;li;es)   •  High  domes;c,  interna;onal  transport  costs   •  Vulnerability  to  natural  disasters   •  Complex  land  systems   •  Lack  of  skilled  personnel  in  the  tourism  industry   •  Weak  ins;tu;onal  frameworks  constraining  foreign   direct  investment   • 

h>p://spto.org/discover/solomon-­‐islands


REGIONAL TOURISM  INITIATIVES  2012-­‐2013   SPTO  has  undertaken  the  following:     1.  Cruise  Shipping  Tourism    Launch  of  Cruise  Manual  in  Miami;  Port  Preparedness  workshops     2.    Sector  Planning/Policy  Development    Air  and  Cruise  Surveys;  Cruise  Market  Analysis;  Development  of   Business  Plans;  Improving  data  collecMon  &  staMsMcs  analysis     3.    Marke;ng      Long  Haul,  Emerging  and  Short  Haul  Markets;    SME  e-­‐markeMng   support,  Niche  market  studies     4.  Human  Resources  Development      Regional  HRD  Plan;  SME  training  workshops;  Short  Term   AQachments;    Hospitality  Training    


Key points  for  South  Pacific   Ø 

Tourism as  a  services  sector  is  also  labour-­‐intensive,  impac;ng  other   sectors  (Agriculture,  Fisheries,  Transport);  sustainable  linkages  must   be  supported  

Ø 

Untapped poten;al  should  be  developed  &  properly  managed  to   significantly  contribute  to  sustainable  growth  

Ø 

Ø 

 

Requires con;nuing  support  &  commitment  from  key  stakeholders,   including  the  private  sector,  government  implementa;on  of  relevant   policies  &  budgetary  provisions  for  infrastructure  development,  at   na;onal  level;  regional  level  through  the  SPTO   Economic  benefits  of  tourism  offers  the  best  hope  in  Pacific  Island   countries  -­‐  however  have  to  manage  resources  through  green   tourism  ini;a;ves  to  ensure  the  sustainability  &  profitability  of  the   sector  


Country case  studies  


Timor Leste  

Acknowledgement: Mariana  da  Costa,  General  Directorate  of  Tourism  Ministry  of  Tourism,  Trade  and  Industry  


giacontour.wordpress.com  

h>p://www.worldatlas.com/webimage/countrys/asia/ePmor.htm


Acknowledgement: Balkrishna  Ghimire,  Ministry  of  Culture,  Tourism  &  Civil  AviaPon,  Nepal  


www.mapsofindia.com -­‐  


www.macautripping.com Â


Acknowledgement: Thok  Sokhom,  Director  of  InternaPonal  CooperaPon  &  ASEAN,  Ministry  of  Tourism  


Did we  succeed  ?     To  increase  your  understanding  of:    

•  Concepts &  processes  of  des;na;on  marke;ng  &   des;na;on  management  in  Asia  &  the  Pacific   •  Success  factors  &  challenges  of  des;na;ons  in  the   Asia  Pacific  region   •  How  &  why  countries  in  Asia  &  the  Pacific  both   cooperate  &  compete  for  increased  visitor  arrivals   •  Methods  used  in  Asia  &  the  Pacific  to  evaluate   strategic  planning  for  developing  &  managing   des;na;ons  


Op;onal YouTube  links   Hiran  Cooray,  Chairman  on  PATA,  2011   hgp://www.youtube.com/watch?v=D9xIxSdJrWA    about  3  minutes    

Mar;n Craigs,  CEO  of  PATA  talking  sustainability  and  the   UE  ETS  policy  implica;ons   hgp://www.youtube.com/watch?v=BdQ2xvruFEE    4+  minutes  

Develop or  die.  Asia’s  growing  ;gers.    11  minutes   h>p://www.youtube.com/watch?v=ch7THUnLyRA    


Contact details   Steve  Noakes   Australia.   steve@pacificasiatourism.org   www.pacificasiatourism.org    

!

Asia pacific destinations pdf  

Asia Pacific regional approaches to tourism: Includes case studies form Timor Leste, Nepal, Macau, Cambodia.

Read more
Read more
Similar to
Popular now
Just for you