In a nutshell Created by a panel of industry experts to create something entirely fresh and new at Glee, the Retail lab @ Glee is set to the be the key focal point of the 2017 show, and will be the exhibition’s interactive hub full of inspiration and the latest trend information. Unlike any previous features at Glee, the Retail Lab will be future facing, providing visiting retailers with a long-term vision for their retail environments. Focussing on consumer engagement, market insight and ef fective access to future facing trend information, the Retail Lab @ Glee will be located at the very heart of the show. Combining interactive content, guided tours, and self-learning material, visitors will be able to arm themselves with content that not just inspires but will also drive them to action new retailing ideas within their own stores. The aim of all of this being to help retailers to grow both their of fering and business, whilst also targeting
new customers. Split into four sections, the area will focus on four key consumer themes as identified by the Retail Lab’s Creative Director, Romeo Sommers, and worldleading trend experts, WGSN. These themes will be: Well-being, Family, Community, and ‘Re-wilding’. The Retail Lab @ Glee has been created to of fer something that looks to the future of garden retailing, focussing on trends that are within touching distance; trends that will directly af fect consumer spending habits in the near future. As consumer spending habits continue to change, and become increasingly influenced by aspects such as environment, economics, and social consciousness, the role of garden retailers and the way they interact and appeal to their core markets is also changing. The Retail Lab @ Glee recognises that these changes are taking place, and is here to cut through the noise. www.gleebirmingham.com
BUILT TO PERFORM
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The Landscaper | Issue 218 | June 2017