Page 1

A COMPREHENSIVE

L ISTING G UIDE


A word from our Founder People make John R. Wood Properties a special place. They do their job with utmost integrity and delight in finding someone a special home in paradise. We are fortunate to provide a venue where they can achieve ultimate success‌. and are blessed that they donate their time and dollars to help those in need.


Bring Your Highest Expectations

Bring Your Highest Expectations™

4

John R. Wood History

5

Guiding Principles

Print Ads

6

Philanthropy

Television

8

The John R. Wood Team

23

Digital Marketing

9

Knowledge

24

Photography

10

The Brand

12

Affiliations

26

HomeLook Magazine

Leading Real Estate Companies of the World

27

Estate Lifestyles

28

HomeLook Weekly

29

Other Print Marketing

31

John R. Wood TV Show

Luxury Portfolio International

The Realty Alliance

14

JohnRWood.com

16

Global Connections International Markets

17

Market Leader

18

Global Reach

22

Image Marketing

Brochures & Postcards

Direct Mail Campaigns 32

Maps

33

Showings/Yard Signs

35

Negotiation Expertise Closing


Over 60 Years of History... Cutting Edge Leadership John R. Wood Properties is the oldest real estate brokerage operation in Collier and Lee County. They have seen, and mostly created, the real estate history of the area, including numerous price records. More importantly, they have learned from history and from experience. They

HISTORY 4

are fully committed to the agents, with dozens of services designed to help those agents reach new levels of achievement. Today, the Wood firm is a dynamic, high-tech operation, constantly exploring new methodologies for improving the real estate buy and sell process.

The company remains 100% family owned, and is independent---not a franchisee of any national operation that requires payments from agents. It’s a growing and thriving organization, consistently #1 in SW Florida for the highest number of properties sold each year.


Guiding Principles at John R. Wood Properties

John R. Wood Properties has been fortunate and blessed for over 60 years. The success of the firm can be traced to the culture that was first established in 1958, and has evolved with only minimal changes to the guiding principles.

FAMILY

BIG DREAM

God and family are priorities. The company welcomes people of all faiths.

Focus on your dreams to accomplish worthy and appropriate goals.

HELPING OTHERS

BE VISIONARY

Helping others, especially the less fortunate, is a tradition at the Wood firm. This may take the form of time and personal support as well as monetary donations.

Be visionary and innovative, but don’t get too many pioneer arrows in your back.

THE CULTURE All John R. Wood personnel are hired based on their compatibility with the culture. To prosper and achieve their true potential, each individual needs to contribute to the overall welfare of the team.

KINDNESS & RESPECT Treat everyone with kindness and respect, regardless of their financial, social, or other status.

ETHICS Always, always do business in an ethical manner.

LEGENDARY SERVICE AND KNOWLEDGE

HARD WORK Hard work will ultimately always triumph over luck.

POSITIVE ATTITUDE Having a positive attitude is crucial to long term success and happiness.

EQUAL TREATMENT The Company does not discriminate based on age, race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.

PEOPLE MAKE THE COMPANY The ultimate success of John R. Wood Properties has always been the result of having great staff, agents, and management. It’s the people.

Perfectionism in customer service is a good thing. To provide legendary service, we use extensive market knowledge and experience.

GUIDING PRINCIPLES 5


A Legacy of Philanthropy Philanthropy is a key element of the company culture, a long standing tradition that started with the Founder, John R. Wood. He served on dozens of boards and organizations and still continues to volunteer today. His involvement has been recognized with honors such as the Naples Daily News Citizen of the Year, Hodges University Humanitarian of the Year, and as a Laureate for the Junior Achievement Hall of Fame. Today, this legacy continues with staff and agent involvement in numerous philanthropic events, enhancing lives and fostering positive change within SWFL communities.

PHILANTHROPY 6


PHILANTHROPY 7


Staff, Agents & Management John R. Wood agents have extensive knowledge of market trends and data, as well as the negotiating process. The veteran staff is dedicated to helping agents succeed; their average tenure with the company is over 10 years. The management team is the most experienced in Southwest Florida. Unlike many companies, management at John R. Wood Properties is local and available to clients by phone, email, or in person. There is a full time, office manager at each location.

TEAM 8


Knowledge – The Ultimate Secret Weapon John R. Wood Properties adheres to the philosophy that market knowledge is a crucial component for success. This is a pivotal difference for clients who have retained a Wood agent for their purchasing or selling transaction. John R. Wood Properties is one of the few companies in the nation offering their own corporate research department. On a monthly basis, the department produces various reports and studies to assist its agents in maintaining their knowledge of the latest market trends, as well as assisting clients in making sound real estate investment decisions.

KNOWLEDGE 9


Meeting Your Highest Expectations Since 1958 The Brand John R. Wood Properties has been the leading edge of real estate in SWFL for many years, with a heritage dating to 1958. The foundations of the culture are legendary service, unwavering ethics, and philanthropy. The company is highly regarded as the preeminent brand in the luxury market, having consistently achieved the number one market share for the past 3 years---more properties sold than any other company in the Collier/Lee County area. Customers are duly impressed by the many listing signs, the volume of marketing, the large number of offices, and the “impeccable reputation� comments they receive when asking friends about the firm.

THE BRAND 10


A Unique Selling Proposition John R. Wood is one of the largest and oldest brokerages in all of Florida. The brand heritage of integrity and market expertise dating back to 1958 is a distinctive characteristic of the company---and a unique selling proposition to buyers and sellers. In broad terms, the remarkable longevity of the firm owes credit to the extraordinary level of service by agents and staff, and a commitment to philanthropy and community involvement.

The Logo The trademark logo has evolved over 60 years to be understated, refined, and elegant. Its distinctive shape conveys luxury, evoking a profile and hue similar to the bronze address plaques found on prominent homes.

“Bring Your Highest Expectations� The tag line is a point of distinction, a sophisticated marketplace reminder that the firm is professional and prepared to exceed the challenges of the most discerning buyers and sellers.

THE BRAND 11


Affiliations John R. Wood Properties is an established leader with a reputation for expertise in representing some of the finest homes in Southwest Florida. As a powerful local brand, the Wood firm has also been chosen to locally represent several global real estate networks. The relationship with these powerful organizations provides Wood listings with additional global exposure and has proven to be a beneficial source of buyers.

Leading Real Estate Companies of the World® Leading Real Estate Companies of the World® is a collection of over 550 of the finest residential real estate firms around the world, producing more annual home sales than any other real estate company, network, or franchise. By invitation only.

Luxury Portfolio International® Luxury Portfolio International® is noted for their luxury merchandising---a powerhouse that markets over 50,000 of the world’s most remarkable homes annually, and attracts over 1.2 million high-net-worth visitors per year to their website, LuxuryPortfolio.com. By invitation only.

The Realty Alliance™ The Realty Alliance™ is a network of 60 of the largest real estate firms in North America, sharing cutting-edge industry ideas to enhance the real estate process for customers and agents. By invitation only.

AFFILIATIONS 12


$62 BILLION MORE U.S. HOME SALES VOLUME IN 2016 THAN OUR CLOSEST COMPETITOR Volume shown in billions of dollars

350

300

$306

$260

250

$225 200

150

$150 $127

100

$68

Sotheby’s

Century 21

Homes Berkshire Hathaway Services

Keller Williams

Coldwell Banker

RE/MAX

Leading Real Estate Companies of the World (John R. Wood)

$368

50

0

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2016 production.

AFFILIATIONS 13


The Greatest Selling Tool, JohnRWood.com An astounding 96% of all buyers use the Internet in their home search; the web reaches over 3 billion users worldwide. No other media can produce this volume of buyers, so it is an important component in the John R. Wood marketing plan. JohnRWood.com is recognized as one of the best real estate websites in the state. Its traffic and popularity eclipse Wood competitors, which has led to a position of web dominance in the local real estate marketplace. JohnRWood.com is also accessible for those using mobile devices to search for properties. Easy access to photos and property information increases the number of prospective purchasers who will actually inquire and tour a residence.

Maximum Exposure John R. Wood clients can take advantage of maximum global exposure through numerous domain names and affiliated websites owned by the firm, as well as outside websites reaching buyers in Canada, Europe, Asia, South America and other worldwide locations to attract potential buyers. In addition, the brokerage also has websites that correspond to company trademarked publications, such as HomeLook.com, EstateLifestyles.com and TeeUpFlorida.com, which is the most informative golf course website in Southwest Florida. No other real estate company in the area has this level of focus on Internet real estate marketing.

JOHNRWOOD.COM 14


JOHNRWOOD.COM 15


Global Connections JOHN R. WOOD HAS THE #1 NETWORK IN THE WORLD The network is comprised of offices around the globe, with 128,000 agents and $368 billion in sales, far surpassing every other network and franchise.

INTERNATIONAL MARKETS There is an 84% chance that the buyer for your property will come from the U.S. or Canada, and the Wood firm aligns its marketing efforts accordingly. Nonetheless, no stone is left unturned as international marketing is also utilized. The Wood firm regularly receives inquiries from countries such as England, Germany, and France, which are the next 3 countries in terms of foreign buyers for the U.S.

GLOBAL CONNECTIONS 16


Market Leader ALMOST $20 BILLION IN SALES FOR THE LAST DECADE It is not only years of experience creating notoriety for the Wood firm, but also outstanding records. Multi-billion dollar sales figures reflect the success they have achieved for their clients. For you, a legacy of peak performance indicates a high probability that your home will be sold in the shortest possible time, at the highest possible price, and with minimum inconvenience.

MARKET LEADER 17


Global Reach Luxury Portfolio listings feed to: wsj.com, countrylife.co.uk, juwai.com, YouTube for LuxeTours, and MansionGlobal.com for anything at $1M+. Depending on the price of your listing, it will appear on some or all of the following websites. zillow.com trulia.com

realtor.com wsj.com

INTERNATIONAL ARGENTINA argentinahomes.com ARUBA arubapalmsrealtors.com AUSTRALIA caine.com.au philipwebb.com.au stonerealestate.com.au BAHAMAS bahamasrealty.com keysbahamas.com BARBADOS askbarbadosrealty.com

countrylife.com

dfh.ca harveykalles.com macrealty.com mcgarrrealty.com profusionrealty.ca streetcityrealty.com thepropertyexchangegroup.com tracyarnett.com tradewindsrealty.com trilliumwest.com whistlerrealestate.ca CAYMAN ISLANDS irgcayman.com CHINA ark-shanghai.com asiapacificproperties.com

BELGIUM immo-lelion.be lecobel-vaneau.be

COSTA RICA bluezonerealty.com kraincostarica.com lxcostarica.com

BELIZE belizerealestate.bz

CZECH REPUBLIC bhouse.cz

BRITISH VIRGIN ISLANDS smithsgore.com

DOMINICAN REPUBLIC grupoactua.com.do selectcaribbean.com

BULGARIA ues.bg

FRANCE groupe-mercure.com junotinvest.com

CANADA bosleyrealestate.com bowesandcocks.com cirrealty.ca dexterrealty.com GLOBAL REACH 18

FRENCH WEST INDIES sibarthrealestate.com

GERMANY agbf.com harringimmobilien.de kampmeyer.com von-poll.de warnholz-realestate.com

MALAYSIA rahim-co.com MAURITUS parklane.mu

GREECE jkproperty.gr

MEXICO caborealestate.com cdrsanmiguel.com pvre.com

GUAM guamhome.com

MONACO monacobrokers.com

ICELAND husaskjol.is

NETHERLANDS amsterdamsemaatschappij.nl sunshine-properties.com

ITALY atlanteproperties.com cofimimmobiliare.it giorgiovigano.com immobiliaretamagnini.it immobilsarda.com lacommerciale.org luxuryhomes.it meanire.it oikosimmobiliare.biz paolodelchicca.it propertyatlakecomo.com rollinghillsitaly.com stresa.biz studio18.eu JAMAICA vlarealtors.com LEBANON novitag.com

NEW ZEALAND barfoot.co.nz propertybrokers.co.nz PANAMA panamapremierestates.com siumarealty.com PHILIPPINES pinnacle.ph PORTUGAL ins.pt oneselectproperties.com plpproperty.com von-poll.de/pt PUERTO RICO realityrealtypr.com


QATAR mdproperties.com.qa

ZAMBIA chaseveritt.co.za

REPUBLIC OF KOREA koreaglobalrealty.com

UNITED STATES

ROMANIA imobiliare-herastrau.ro RUSSIA advecs.com SOUTH AFRICA chaseveritt.co.za jawitz.co.za SPAIN astenonline.com barcelona-properties.com cilomarbella.com luxurysotogrande.com masoinmobiliaria.com rimontgo.com SWITZERLAND comptoir-immo.ch domba.ch ginesta.ch nobilis-estate.com wetag.com THAILAND primerealestate-phuket.com TRINIDAD & TOBAGO dynamicrealestatett.com TURKEY ayikcanemlak.com TURKS & CAICOS turksandcaicosproperty.com UNITED ARAB EMIRATES mdproperties.ae URUGUAY lacite.com.uy U.S. VIRGIN ISLANDS seaglassproperties.com

ALABAMA alfarealty.com arcrealtyco.com averbuchrealty.com bellatoral.com hamnerrealestate.com lahrealestate.com llbb.com movingtohuntsvillenow.com realtysouth.com robertsbrothers.com southernpropertiesagency.com waddellrealtyco.com weems-realestate.com ALASKA jackwhite.com ARIZONA arizonabest.com bloomtreeprescott.com longrealty.com ARKANSAS crye-leike.com janetjones.com weichertgriffin.com CALIFORNIA apr.com ascentrealestate.net baileyproperties.com bdhomes.com chaseinternational.com cookrealty.net dicksonrealty.com dilbeck.com empirerealty.com farrellsmyth.com gibsonintl.com golyon.com grubbco.com hiltonhyland.com interorealestate.com johnlscott.com londonproperties.com mcguire.com

mingtree.com nourmand.com paragon-re.com pattersonrealty.com pinnacleestate.com pmz.com podley.com rancon.com realestateoflaketahoe.com realestate-redding.com realtyconcepts.com richardsonproperties.com sevengables.com starrealestate.com starsouthcounty.com strandhill.com stumbaughrealty.com villagesite.com willisallen.com zephyrsf.com COLORADO bbre1.com brayandco.com breckenridgeassociates.com coloradolandmark.com denverrealestate.com jones-healy.com mybrokers.com nevasca.com palladiumaspen.com perryandco.com platinumhomesales.com porchlightgroup.com searsrealestate.com thegroupinc.com vailrealestate.com wellsgroupdurango.com wkre.com CONNECTICUT ferrignorealtors.com halstead.com houlihanlawrence.com hpearce.com neumannrealestate.com pagetaft.com presscuozzo.com raveis.com realtyseven.com sentryrealestate.com

DELAWARE longandfoster.com pattersonschwartz.com wfp.com DISTRICT OF COLUMBIA longandfoster.com mcenearney.com FLORIDA adamscameron.com ameliaislandrealestate.net armorrealty.com balistreri.com bhsusa.com castellihomes.com countsrealestate.com crye-leike.com dennisrealty.com ewm.com fanniehillman.com fivestarrealty.com floridaexecutiverealty.com foxfirerealty.com freewheelerrealty.com gulfcoastalproperties.com ipre.com johnrwood.com keyes.com matchmakerrealty.com michaelsaunders.com nationalrealtyfla.com premierestateproperties.com premierrealtygroup.com resortrealtylife.com ridgefl.com robertsflorida.com sandkey.com smithandassociates.com sorensenrealestate.com thepremierpropertygroup.com trumanandcompany.com viprealty.com wagnerrealty.com watsonrealtycorp.com weicherthallmark.com weichertyates.com GEORGIA 1stchoicerealty-sc.com athensclassicproperties.com beacham.com GLOBAL REACH 19


GEORGIA continued bickerstaffparham.com blanchardandcalhoun.com corabettthomas.com dorseyalston.com fickling.com hardyrealty.com harrynorman.com meybohm.com nortonnorthga.com seaislandproperties.com watsonrealtycorp.com HAWAII choi-realty.com clarkhawaii.com hawaiilife.com locationshawaii.com IDAHO amherstmadisonlegacy.com johnlscott.com ILLINOIS atproperties.com bairdwarner.com crownerealty.com gambinorealtors.com gglrealty.com joelwardhomes.com johngreenerealtor.com maloofrealty.com mccolly.com melfosterco.com plproperties.com strano.com thehudsoncompany.com wooffrealtors.com INDIANA atproperties.com callcarpenter.com comey.com cressyeverett.com huff.com mccolly.com mikethomasrealtor.com reloindiana.com semonin.com sibcycline.com thehardiegroup.com

GLOBAL REACH 20

IOWA buyokoboji.com hunzikerrealty.com iowarealty.com melfosterco.com npdodge.com skogman.com unitedrealestatesolutions.com KANSAS askmcgrew.com kirkandcobb.com reecenichols.com weigand.com KENTUCKY comey.com huff.com milestoneky.com oldcolony.com realestateinbowlinggreen.com rhr.com salliedavidsonrealtors.com semonin.com sibcycline.com LOUISIANA burnsandco.com diamondrealtysbc.com flavinrealty.com gardnerrealtors.com MAINE beangroup.com realtyofmaine.com spragueandcurtis.com themainerealestatenetwork.com townandshore.com MARYLAND averyhess.com longandfoster.com machomes.com mcenearney.com pattersonschwartz.com weichert.com wfp.com MASSACHUSETTS acton-realestate.com andoverhomes.com andrewabu.com

beangroup.com benoitmiznersimon.com bilazarian.com cjbarrett.com cocoearly.com jackconway.com jbarrettrealty.com jonesrealtors.com kinlingrover.com landmarkre.com melrosema.com nbtaylor.com residentialproperties.com robertpaul.com rutledgeproperties.com sandpiperrealty.com stonehouseproperties.com MICHIGAN arhouse.com athomelakeshore.com atproperties.com boltonjohnston.com cressyeverett.com greenridge.com hallandhunter.com howardhanna.com jaquarealtors.com realestateone.com reinhartrealtors.com MINNESOTA edinarealty.com fazhomes.com MISSISSIPPI charlottesmith.com crye-leike.com gardnerrealtors.com mcintoshandassoc.com MISSOURI gorealtyone.com janetmcafee.com murney.com pro100.com redkeystlouis.com weichertft.com NEBRASKA cbshome.com homerealestate.com

nebhomesales.com npdodge.com woodsbros.com NEVADA chaseinternational.com dicksonrealty.com wardleyre.com windermerenevada.com NEW HAMPSHIRE badgerrealty.com beangroup.com cowanandzellers.com peabodysmith.com petersonsrealestate.com NEW JERSEY chantre.com cocciarealestate.com crossroadsrealtynj.com davisrealtors.net dianeturton.com friedbergproperties.com glorianilson.com hallmarkrealtors.com halstead.com jordanbaris.com loisschneiderrealtor.com longandfoster.com lvlrealtors.com tarvinrealtors.com tocr.com turpinrealtors.com vandykgroup.com weichert.com weidel.com woodwardrealtygroup.com zastko.com NEW MEXICO santafeproperties.com steinborn.com taosrealestatebroker.com vistaencantada.com NEW YORK arcrealty1insales.com bhsusa.com chantre.com coachrealtors.com fillmore.com


halstead.com houlihanlawrence.com howardhanna.com johnjleaserealtors.com kingsleyre.com laffey.com laffeyintl.com lyndabaker.com netterrealestate.com nothnagle.com realtyusa.com salmonrealestate.com sheaandsanders.com stribling.com tocr.com westwoodrealty.com wrightinnyack.com NORTH CAROLINA allentate.com appalachianland.com ashecountyrealestate.com beverly-hanks.com brips.com cchrealtors.com cravenrealtors.com dickensmitchener.com firstwilsonproperties.com fmrealty.com foreproperties.com intracoastalrealty.com lakenormanrealty.com lrbrealestate.com margaretrudd.com ncliving.com neuserealty.com preferredprop.com resortouterbanks.com teammetro.net townsendrealestate.com wendywilmotproperties.com NORTH DAKOTA parkcompany.com OHIO burganrealestate.com camtaylor.com comey.com cutlerhomes.com galbreathrealtors.com haringrealty.com

huff.com irongaterealtors.com oldcolony.com russellrealty.com sibcycline.com wellesbowen.com OKLAHOMA churchillbrown.com fprealtors.com gocrossland.com mcgrawrealtors.com parksjonesrealty.com OREGON hasson.com johnlscott.com windermere.com PENNSYLVANIA brwnstone.com chantre.com classicproperties.com duffyrealestate.com fishburn.com fishre.com howardhanna.com lewith-freeman.com longandfoster.com northwood.com plumerre.com schuylkillrealestate.com tfgrealtors.com villagerrealty.com RHODE ISLAND cressrealestate.com liladelman.com randallrealtors.com residentialproperties.com SOUTH CAROLINA 1stchoicerealty-sc.com allentate.com blanchardandcalhoun.com carolinaonerealestate.com carriageprop.com corabettthomas.com cchrealtors.com dickensmitchener.com dunesrealestategroup.com gardencityrealty.com

howardhanna.com lakegreenwood.com longandfoster.com meybohm.com rinehartrealty.com thelitchfieldcompany.com weichertcarolina.com weichertcp.com SOUTH DAKOTA hegg.com TENNESSEE crye-leike.com fletcherbrighthomes.com gablesandgates.com knoxville-tn.com marx-bensdorf.com parksathome.com premierhomestn.com weichertjoeorr.com zeitlinrealtors.com TEXAS alliebeth.com bayourealtors.com cloudrealestate.com ebby.com edmonson-realtor.com greenwoodking.com grouponecc.com heritagetexas.com jbgoodwin.com johndaugherty.com kellyrealtors.com moreland.com phyllisbrowning.com realtyaustin.com stovallrealtors.com thehousecompany.com tm5properties.com virginiacook.com waynemurray.net westmarkrealtors.com williamstrew.com UTAH chapmanrichards.com jessreidrealestate.com welchrandall.com winutah.com

VERMONT pallspera.com peabodysmith.com VIRGINIA ashecountyrealestate.com averyhess.com dawsonfordgarbee.com fmrrealty.com howardhanna.com johnstewartwalker.com joynerfineproperties.com klinemay.com longandfoster.com mcenearney.com mkbrealtors.com montaguemiller.com nancychandler.com olddominionrealty.com roseandwomble.com roywheeler.com sagerrealestate.com webberrealty.com WASHINGTON distinctiveprop.com experiencewindermere.com hasson.com johnlscott.com windermere.com WEST VIRGINIA howardhanna.com longandfoster.com oldcolony.com olddominionrealty.com sagerrealestate.com webberrealty.com WISCONSIN atproperties.com beckmanproperties.com beiserrealty.com firstweber.com keeferealestate.com shorewest.com starkhomes.com WYOMING jhrea.com

GLOBAL REACH 21


Image Marketing Print Ads Corporate image ads help further the upscale image in sources such as the Artis-Naples program guide, the Naples, Bonita, and Marco Annual Chamber publications, Gulfshore Life, Naples Illustrated, Pelican Bay Post, Bay Watch, and more.

W H E N T I M I NG IS E V E RY T H I NG Bring Your Highest Expectations

FOR T H E MOS T DISCE R N I NG C L I E N T E L E

TM

Bring Your Highest Expectations

The right place at the opportune moment. Especially when you’re purchasing a home. When timing is everything, trust proven expertise. Call 239-262-1900.

TM

You’ve worked hard. Now’s the time for complete enjoyment and memories to come. You’ve earned it. Call 239-262-1900 today.

FOR T H E S T Y L E OF YOU R L I FE Bring Your Highest Expectations

TM

Home is the place where you can be yourself. It’s the pinnacle expression of your style. Finding the right home begins with finding the right real estate experts. Call 239-262-1900 today.

Television Through television, utilizing dozens of channels, John R. Wood Properties is able to reach a large audience across Southwest Florida. No other medium so effectively combines multiple sensory perceptions into one powerful message, with a reach that is typically 10 times that of any printed publication. The Wood firm takes full advantage of this tool, conveying the sophisticated image with various campaigns to potential customers throughout Collier and Lee Counties.

IMAGE 22


Digital Marketing Social media is truly an evolving spider web of promotional and marketing opportunities. John R. Wood Properties is constantly exploring and pioneering social media and content marketing methods to market listings and other information to potential customers on the interconnected global network. Both the Corporate Marketing Department and John R. Wood Agents use Facebook, Twitter, LinkedIn, YouTube, Google Plus, Instagram, Active Rain, blogging and other social media platforms to market properties and keep the John R. Wood digital audience informed. Few local brokerages have utilized these tools as effectively as the Wood firm, ensuring maximum online exposure for Wood listings.

IMAGE 23


A Stunning Photographic Debut for Your Home When John R. Wood Properties is selected to coordinate the sale of a property, the debut is a paramount step in the marketing plan. Superior quality professional photography, in high resolution formats, showcases properties in postcards, brochures, magazines, web sites, and other media.

Brochures & Postcards One of the most important aspects for the initial marketing of a property is brochures and mailings. Graphic artists at the Wood Company are experts in creating custom property brochures and direct mail print pieces that spectacularly display your listing and generate buyer inquiries.

PHOTOGRAPHY 24


PHOTOGRAPHY 25


HomeLook® Magazine HomeLook is the proprietary centerpiece marketing tool promoting all of the company’s listings in an easy to use format. Listings appear in the regular sections of the publication, and all open houses also appear in a separate “pull out”. The trademarked publication is published in print and/or digital format monthly with extensive distribution in Collier and Lee County. It is an excellent lead generator for buyers. PUBLICATIONS 26


NA PLES • SA NIBEL • FT M Y ERS • ESTERO • BONITA • M A RCO

I

Winter 2017

ESTATE LIFESTYLES

®

MILLION DOLL A R PROPERTIE S

1

Estate Lifestyles® Estate Lifestyles is a unique 3-times/year publication, featuring stories geared to the wealthy, beautiful imagery of the Southwest Florida lifestyle, and the company’s portfolio of estate listings. The magazine is distributed via newspapers, direct mail, and strategic locations. It is one of the most targeted publications in the local real estate scene.

PUBLICATIONS 27


AQUALANE SHORES $3,950,000 2050 6th St S - Price reduction on this recently remodeled, waterfront cul-de-sac home! Vaulted ceilings. All new lanai, pool, spa plus master bath. Walk to 3rd Street and beach! 4+Den/3 (H11477) Mitch & Sandi Williams, 370.8879

VANDERBILT BEACH $4,295,000 9235 Gulf Shore Dr #702 - Stunning Gulf views! Upscale beach tower boasting just two residences per floor! Resort pool, spa, exercise room, private elevator, secured lobby, gated. 3+Den/3.5 (C12578) Mari Vesci, 269.8889

PARK SHORE $3,499,000 373 Neptunes Bight - Prime location! Gulf access from private dock and short walk to Venetian Village, Park Shore Beach/Park. Split floor plan, soaring ceilings and views. 3+Den/3 (H11484) Rose Mary Everett, 272.7790, Jessica Bibbee, 272.6810 ®

HomeLook Weekly

SEAGATE 5071 Seashell Ave - Stu terfront home in private by award-winning Bordea out. Convenient beach and Hoffman Group, 404.9860

Bring Your Highest Expectations ™

#1

in

S o u t h we S t F lo r i da

F o r n u m be r o F c loS i n gS a n d S a l eS vo lum e i n

QUAIL WEST $2,949,000 5832 Glenholme Cir - A 2014 Sand Dollar Award winning custom home on one of the most desirable lots in Quail West. Completely private lot overlooking 17th green. A rare gem. 4+Den/4+2half (H11486) Tom Grifferty, 293.9560

2016

PARK SHORE $2,875,000 4736 Crayton Ct - Spectacular south facing lakefront home with long water views on a quiet cul-de-sac. Just renovated creating an entirely new interior with Thermador appliances. 5/3 (H11720) Hoffman Group, 404.9860

AQUALANE SHORES $2,600,000 745 17th Ave S - Beautiful waterfront living. Keep all your toys close by with private dock and additional boat slip on almost 100 ft. of waterfront exposure. 3+Den/2.5 (H11083) Ryan Clontz, 280.2004, Jordan Delaney, 404.3070 OPEN HOUSES 1-4 PM SUNDAY, APRIL 16

VANDERBILT BEACH $4,295,000 9235 Gulf Shore Dr #702 - Stunning Gulf views! Upscale beach tower boasting just two residences per floor! Resort pool, spa, exercise room, private elevator, secured lobby, gated. 3+Den/3.5 (C12578) Mari Vesci, 269.8889

PARK SHORE $2,375,000 507 Devils Ln - Live life beautifully in SWFL. Lakeview home. West of 41 and blocks to Seagate beach. Modern 2016 kitchen, wine room, fitted closets, business grade Wi-Fi system. 5+Den/5+2half (H11124) QUAIL WEST The Huber & Dix Team, 280.6372 5832 Glenholme Cir - A 2014

AQUALANE SHORES $3,950,000 2050 6th St S - Price reduction on this recently remodeled, waterfront cul-de-sac home! Vaulted ceilings. All new lanai, pool, spa plus master bath. Walk to 3rd Street and beach! 4+Den/3 (H11477) Mitch & Sandi Williams, 370.8879

PARK SHORE $3,499,000 373 Neptunes Bight - Prime location! Gulf access from private dock and short walk to Venetian Village, Park Shore Beach/Park. Split floor plan, soaring ceilings and views. 3+Den/3 (H11484) Rose Mary Everett, 272.7790, Jessica Bibbee, 272.6810

SEAGATE $3,250,000 5071 Seashell Ave - Stunning new construction waterfront home in private, exclusive community. Built by award-winning Bordeaux Homes. Luxury throughout. Convenient beach and Gulf access. 5/4.5 (H10362) Hoffman Group, 404.9860

QUAIL WEST $1,995,000 MOORINGS $2,295,000 640 Fairway Ter - Extensively remodeled in 2015, 5907 Burnham Rd - Former model estate home loaded with upgrades. Multiple sliders extend indoor livthis home is light, bright and completely upgraded. Perfect for entertaining. A half mile to the beach ing space to outdoor kitchen and entertaining areas. Grotto-style pool and spa. 4+Den/4.5 (H11471) and $2,949,000 minutes from downtown.$2,875,000 5/5.5AQUALANE (H10750) QUAIL WEST $2,495,000 PARK SHORE SHORES $2,600,000 Tom TheDollar Valentine Group Naples, 450.1728 13971 Williston Way - Stunning west-facing esCrayton Ctof - Spectacular south facing lakefront home with 745 17th Ave S - Beautiful waterfront living.Grifferty, Keep all your 293.9560 Sand Award 4736

winning custom home on one of the most desirable lots in Quail West. Completely private lot overlooking 17th green. A rare gem. 4+Den/4+2half (H11486) Tom Grifferty, 293.9560

long water views on a quiet cul-de-sac. Just renovated creating an entirely new interior with Thermador appliances. 5/3 (H11720) Hoffman Group, 404.9860

toys close by with private dock and additional boat slip on almost 100 ft. of waterfront exposure. 3+Den/2.5 (H11083) Ryan Clontz, 280.2004, Jordan Delaney, 404.3070

tate lot, split bedroom open plan. Retractable screens in lanai overlooking custom pool with swim-up bar stools at tropical island. 4+Den/4.5 (H11613) Tom Grifferty, 293.9560

PARK SHORE $2,375,000 507 Devils Ln - Live life beautifully in SWFL. Lakeview home. West of 41 and blocks to Seagate beach. Modern 2016 kitchen, wine room, fitted closets, business grade Wi-Fi system. 5+Den/5+2half (H11124) The Huber & Dix Team, 280.6372

MOORINGS $2,295,000 640 Fairway Ter - Extensively remodeled in 2015, this home is light, bright and completely upgraded. Perfect for entertaining. A half mile to the beach and minutes from downtown. 5/5.5 (H10750) The Valentine Group of Naples, 450.1728

QUAIL WEST $1,995,000 5907 Burnham Rd - Former model estate home loaded with upgrades. Multiple sliders extend indoor living space to outdoor kitchen and entertaining areas. Grotto-style pool and spa. 4+Den/4.5 (H11471) Tom Grifferty, 293.9560

PELICAN MARSH $1,795,000 8687 Purslane Dr - New look and price on single story estate near Mercato! Sprawling pool/yard includes meditation garden. 4th bedroom or media room. New floors, lighting, window coverings. 4+Den/4 (H11832) Mitch & Sandi Williams, 370.8879

PARK SHORE $1,525,000 4651 Gulf Shore Blvd N #806 - Perched in the highly desirable Vistas building, this fully renovated contemporary unit epitomizes luxury coastal living. 2/2 (C12695) The Valentine Group of Naples, 450.1728

NAPLES RESERVE $1,500,000 14199 Charthouse Ct - California-inspired coastal contemporary home is designed inside and out with unique elements that create completely unobstructed integrated great room plan. 3+Den/2+2half (H11029) Terrilyn VanGorder, 462.1653 MARCO ISLAND $1,525,000 NAPLES RESERVE $1,500,000

PARK SHORE 4651 Gulf Shore Blvd N #806 - Perched in the highly desirable Vistas building, this fully renovated contemporary unit epitomizes luxury coastal living. 2/2 (C12695) The Valentine Group of Naples, 450.1728

QUAIL WEST $1,224,000 28888 Blaisdell Dr - Popular Palmhurst model with west-facing lanai and outdoor living area. Split floor plan, open design ideal for entertaining, offering excellent privacy. 3/3.5 (H11595) Tom Grifferty, 293.9560

QUAIL WEST $1,224,000 28888 Blaisdell Dr - Popular Palmhurst model with west-facing lanai and outdoor living area. Split floor plan, open design ideal for entertaining, offering excellent privacy. 3/3.5 (H11595) Tom Grifferty, 293.9560

14199 Charthouse Ct - California-inspired coastal contemporary home is designed inside and out with unique elements that create completely unobstructed integrated great room plan. 3+Den/2+2half (H11029) Terrilyn VanGorder, 462.1653

MOORINGS $1,195,000 688 Portside Dr - Elegantly updated with sunny south-facing pool and lanai. Spacious openplan kitchen and family room with vaulted ceiling and beautiful custom cabinetry. 3/2 (H11467) Hoffman Group, 404.9860

BONITA BAY $995,000 26160 Isle Way - Stunning villa with lake and golf course views, open floor plan, updated kitchen, soaring ceilings and lush tropical lanai with cabana. 2-car garage. 3+Den/3 (V2312) Wood & McMahon Team, 405.2794

BONITA BAY $859,000 4801 Island Pond Ct #404 - Close to marina! Immaculately tasteful with fabulous bay and preserve views! New furniture, granite, systems and TVs. Worldclass golf, beach and health clubs! 3/3 (C13472) Mitch & Sandi Williams, 370.8879

MARCO ISLAND $1,500,000 1370 Forrest Ct - Estate section, stunning curb appeal, water direct, 3,876 AC living area, study, wide open floor plan, really volume ceilings and more. 4+Den/3.5 (H11316) Mari-Jo Koval, 253.4704

$1,500,000 1370 Forrest Ct - Estate section, stunning curb appeal, water direct, 3,876 AC living area, study, wide open floor plan, really volume ceilings and more. 4+Den/3.5 (H11316) Mari-Jo Koval, 253.4704

TIBURON $1,425,000 2955 Tiburon Blvd E - Ritz Carlton at Tiburon magnificent home in private enclave of Serafina, 24 ft. ceilings, travertine floors, pool/spa fronts on the Gold course. 4/5.5 (H11378) Sherry Batrus, 449.2811

MOORINGS $1,095,000 505 Ketch Dr - Classic home on oversized .39-acre corner lot in area of multi-million dollar properties. Meticulously maintained throughout, with paver driveway, tile roof. 3/2 (H11763) Hoffman Group, 404.6445

PARK SHORE $1,000,000 4051 Gulf Shore Blvd N #201 - Beachfront gem in Park Shore. Completely renovated and sold turnkey furnished! La Mer sits close to the beach and is walking distance to the Village! 2/2 (C13467) Judy Kemble, 290.0740, Marc Galanto, .298.5612

MOORINGS $1,195,000 688 Portside Dr - Elegantly updated with sunny south-facing pool and lanai. Spacious openplan kitchen and family room with vaulted ceiling and beautiful custom cabinetry. 3/2 (H11467) Hoffman Group, 404.9860

MOORINGS $1,095,000 505 Ketch Dr - Classic home on oversized .39-acre corner lot in area of multi-million dollar properties. Meticulously maintained throughout, with paver driveway, tile roof. 3/2 (H11763) Hoffman Group, 404.6445

VINEYARDS $815,000 5981 Hammock Isles Cir - Custom pool home with gorgeous lake/fountain view in desirable Hammock Isles. This home has all the custom extras and is a must see. Lawn maintenance included. 3+Den/3.5 (H11298) Hope Moore, 449.2847

QUAIL WEST 13971 Williston Way tate lot, split bedroom o in lanai overlooking c bar stools at tropical Tom Grifferty, 293.9560

CALAIS AT PELICAN BAY $799,000 7008 Pelican Bay Blvd #H-505 - Spectacular, top floor end unit in mid-rise beach community. Dramatic, upgraded open floor plan with custom flooring. Enjoy Pelican Bay amenities. Transferable seasonal rental. 3/2 (C12916) Helen Janssen, 450.7437

PELICAN MARSH 8687 Purslane Dr - New estate near Mercato! S meditation garden. 4th b floors, lighting, window Mitch & Sandi Williams, 37

TIBURON 2955 Tiburon Blvd E - Ritz home in private enclave of S floors, pool/spa fronts on th Sherry Batrus, 449.2811

PARK SHORE 4051 Gulf Shore Blvd N Park Shore. Completely key furnished! La Mer is walking distance to Judy Kemble, 290.0740, Marc Galanto, .298.5612

HomeLook® Weekly OPEN HOUSES, OTHER PROPERTIES AND NEW LISTINGS EVERY WEEK! BONITA BAY $995,000 26160 Isle Way - Stunning villa with lake and golf course

BONITA BAY $859,000 4801 Island Pond Ct #404 - Close to marina! Im-

VINEYARDS $815,000 5981 Hammock Isles Cir - Custom pool home with gor-

geous lake/fountain view inlistings. desirable Hammock Isles. tasteful with fabulous bay and preserve views, open floorinsert, plan, updatedranging kitchen, soaring ceilings and 4 maculately HomeLook Weekly is a special newspaper from to 8 pages, featuring open houses and new lush tropical lanai with cabana. 2-car garage. 3+Den/3 (V2312) views! New furniture, granite, systems and TVs. World- This home has all the custom extras and is a must see. class golf, beach and health clubs! 3/3 (C13472) Lawn maintenance included. 3+Den/3.5 (H11298) Wood & McMahon Team, 405.2794 It is published approximately 30 Sundays of each year. This weekly tool, along with its sister publication HomeLook, Hope Moore, 449.2847 Mitch & Sandi Williams, 370.8879 are powerful methods for reaching potential purchasers.

PUBLICATIONS 28

CALAIS AT PELICAN BAY 7008 Pelican Bay Blvd #H end unit in mid-rise bea graded open floor plan with Bay amenities. Transferable Helen Janssen, 450.7437


Other Print Marketing John R. Wood Properties maintains an impressive brand presence throughout the regional, national and international markets, ensuring that every buyer and seller instantly recognizes the powerful company that is your partner in marketing.

C OASTA L L I F EST Y L ES & D EST I N AT I O N S

FALL 2015 | GULF COAST EDITION

HUNT YACHTS

Excursion Guides

SARASOTA BAY & CAPE CORAL / MATLACHA

FloridaBoatingMag.com

Tampa Bay

Sarasota

Boca Grande

Fort Myers

Naples

Marco Island

PUBLICATIONS 29


DIRECT MAIL CAMPAIGNS 30


John R. Wood TV Show This Week in Southwest Florida Real Estate is an online real estate show highlighting industry news and market trends with special features that include interviews with community figures, luxury properties for sale, and stories centered on area growth and development. The show is distributed via the company Website, Blog, YouTube channel and Facebook page with a focus on educating and engaging our elite clientele. The overall goal of the show is to bring valuable and interesting information to our local, national, and international customers while showcasing the fabulous local lifestyle that can be enjoyed in Southwest Florida.

Direct Mail Campaigns The power of direct mail is evident when used in conjunction with an integrated marketing approach. John R. Wood Properties provides its agents the tools to produce, print, and deliver various types of campaigns.

TV SHOW 31


Community Maps The Wood firm has spent years developing specific maps for all of the larger neighborhoods in the area, available to agents at no cost. The maps typically show the types of properties contained in the community (homes, condos, villas), including information such as address, lot numbers, condo unit numbers and stacks, and more---an invaluable resource when working with buyers.

JRW Maps Include...

• • • • •

MAPS 32

Aqualane Shores Autumn Woods Bonita Bay The Brooks Grey Oaks

• • • • •

Imperial Golf Estates Mediterra Monterey Moorings/Coquina Sands Old Naples

• • • • •

Park Shore Waterfront Pelican Bay Pelican Landing Pine Ridge Port Royal

• • • •

Quail West Royal Harbor Vanderbilt Beach West Bay ...and growing


Longest Appointment Hours The John R. Wood Showing Desk (appointment center) is open approximately 40% longer than the typical real estate office, allowing instantaneous appointments to be arranged on Wood listings, thus increasing the opportunity for a sale! Sellers and agents love the professionalism and convenience of the service.

Yard Signs With 14 offices spread from Marco through Naples and up to Sanibel, potential buyers frequently see the Wood name in prominent locations as they drive the area.

SHOWINGS/YARD SIGNS 33


HELPFUL TOOLS 34 NEGOTIATION EXPERTISE 34


A Critical Skill John R. Wood agents are specifically trained in professional negotiation techniques. This translates to a powerful tool in maximizing an owner’s net proceeds from the sale. The training and expertise of your John R. Wood agent is invaluable. They will keep you apprised of changing market conditions and stay focused on the objective regardless of the offered price. Most importantly, they will help you realize your ultimate goal of a closed sale at a realistic market value.

Expertise to handle complexities after the contract A signed purchase agreement is the halfway point in the transaction. With many tasks to complete and issues to be resolved, accomplishing the actual closing requires professional guidance to make sure the ship stays the course. Your John R. Wood broker has the expertise to handle the complexities, always moving toward the closed sale objective.

HELPFUL TOOLS 35 CLOSING


Bring Your Highest Expectations â„¢

04/2018

John R. Wood Listing Guide  

A comprehensive Listing Guide for John R. Wood agents.

John R. Wood Listing Guide  

A comprehensive Listing Guide for John R. Wood agents.