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Bring Your Highest Expectations


table of contents

Table of Contents John R. Wood Timeline

5

Guiding Principles

6

History

18 Brochures & Postcards

7

A Legacy of Philanthropy

19 Signs, Signs, Everywhere!

8

The John R. Wood Team

20 The Greatest Selling Tool-

9

Knowledge – The Ultimate Secret Weapon

for Your Home

JohnRWood.com 21 Over 1500 Domain Names

10

Affiliations

Other John R. Wood Websites

11

Leading Real Estate Companies

Other International Websites

of the World®

22 HomeLook Magazine

Luxury Portfolio International™

23 HomeLook Weekly

Who’s Who in Luxury Real Estate

24 Estate Lifestyles

The Realty Alliance

25 Estate Galleria

Global Connections

26 Other Publications

International Markets

27 Maps

13

Market Leader

28 Maximizing Value for Owners

14

How does Image Marketing

29 Social Media

help sell Homes?

30 Negotiation Expertise

Image Marketing - TV

31 The Road to the Closing

12

15

2

16-17 A Stunning Photographic Debut

4

Image Marketing – Print Ads


overview

1958 John R. Wood & Associates opens with John Wood and one other person.

2002 1960

SWFL begins a growth spurt that would add thousands of

Hurricane Donna leads to a

homes during the next few

real estate boom as insurance

years.

money pours in.

2005

1966

John R. Wood Realtors hits

New office building on

all time high of $2.7 billion in

US 41 opened.

sales and is named #1 in the nation in sales per agent.

1985

4

Ritz Carlton Naples opens in

2014

December, leading the way for

John R. Wood Properties has

the Registry and later, the Ritz

its 2nd best year in history,

Carlton Golf Resort.

$2.4 billion.


principles

Guiding Principles at John R. Wood Properties John R. Wood Properties has been fortunate and blessed for over 50 years. The success of the firm can be traced to the culture that was first established in 1958 and has evolved with only minimal changes to the guiding principles.

FAMILY

BIG DREAM

God and family are priorities. The company welcomes people of all faiths.

Focus on your dreams to accomplish worthy and appropriate goals.

HELPING OTHERS

BE VISIONARY

Helping others, especially the less fortunate, is a tradition at the Wood firm. This may take the form of time and personal support as well as monetary donations.

Be visionary and innovative, but don’t get too many pioneer arrows in your back.

THE CULTURE All John R. Wood personnel are hired based on their compatibility with the culture. To prosper and achieve their true potential, each individual needs to contribute to the overall welfare of the team.

KINDNESS & RESPECT Treat everyone with kindness and respect, regardless of their financial, social, or other status.

ETHICS Always, always do business in an ethical manner.

LEGENDARY SERVICE AND KNOWLEDGE

HARD WORK Hard work will ultimately always triumph over luck.

POSITIVE ATTITUDE Having a positive attitude is crucial to long term success and happiness.

EQUAL TREATMENT The Company does not discriminate based on age, race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.

PEOPLE MAKE THE COMPANY The ultimate success of John R. Wood Properties has always been the result of having great staff, agents, and management. It’s the people.

Perfectionism in customer service is a good thing. To provide legendary service, we use extensive market knowledge and experience.

5


history

Over 50 Years of History In 1958, Naples was a sleepy fishing village with a few thousand residents. It was there that John Wood and his wife, Wanda, founded the Wood firm, at a time when Port Royal home sites were $7,500. Wood originally concentrated on selling land; he created “Walk on it before you buy” as the company slogan which immediately established the firm’s reputation for integrity….but after Hurricane Donna in 1960, the town saw its first growth spurt and the Wood firm began selling homes. The early 60’s saw new subdivisions at the “northern edge” of town, such as Coquina Sands and The Moorings. In future decades, it continued to grow with major communities such as Park Shore, Pelican Bay, Bonita Bay, and Pelican Landing. The completion of I-75, the significant size upgrade of the Ft. Myers airport, and the building of the Ritz Carlton and Registry Hotels combined to kick off a mid 80’s growth that grew Southwest Florida by thousands. For over 55 years, John R. Wood Properties has continued to thrive, receiving various awards, including being #1 in the nation for sales per agent, a true testimonial to the quality of the team. The company is now one of the top 100 brokerages in the nation in sales volume.

6


philanthropy

A Legacy of Philanthropy The company’s long-standing tradition of philanthropy in the Southwest Florida community began with the Founder, John R. Wood. While the volunteer portion of John’s professional journey led him to positions such as Chairman of the Florida Real Estate Commission, President of the Florida Association of Realtors, and President of the National Association of Realtors (NAR), more important to John than professional service was his civic and philanthropic involvement. He served on dozens of boards and organizations, and still continues to volunteer today. His extensive involvement in charitable organizations has been recognized with honors such as the Naples Daily News Citizen of the Year, Hodges University Humanitarian of the Year, and as a Laureate for the Junior Achievement Hall of Fame. Today, the tradition continues with staff members and agents’ involvement in numerous philanthropic and charitable events.

7


team

The John R. Wood Team

8

John R. Wood agents have extensive knowledge of market trends and data, as well as the negotiating process. The veteran staff is dedicated to helping agents succeed; their average tenure with the company is over 10 years. The management team is the most experienced in Southwest Florida. Unlike many companies, management at John R. Wood Properties is local and available to clients by phone, email, or in person.


knowledge

Knowledge – The Ultimate Secret Weapon

John R. Wood Properties adheres to the philosophy that market knowledge is a crucial component for success. This is a pivotal difference for clients who have retained a Wood agent for their purchasing or selling transactions. John R. Wood Properties is one of the few companies in the nation offering their own corporate research department. On a monthly basis, the department produces various reports and studies to assist its agents in maintaining their knowledge of the latest market trends, as well as assisting clients in making sound real estate investment decisions.

9


m

affiliations

Affiliations

MORE U.S. HOME SALES VOLUME IN 2013 THAN ANY NATIONAL REAL ESTATE BRAND

R

John R. Wood Properties is an established leader with a reputation for expertise in representing some of the finest homes in Southwest Florida. As a powerful local brand, the Wood firm has also been chosen to locally represent several global real estate networks. The relationship with these powerful organizations provides Wood listings with additional global exposure and has proven to be a beneficial source of buyers.

Volume shown in billions of dollars

O in

$44

Sotheby’s

$80

Real Living

Century 21

Keller Williams

$131

    $122 

Homes Services

RE/MAX

$221

Berkshire Hathaway

     

$267

Leading Real Estate Companies of the World® Coldwell Banker RE/MAX Keller Williams Century 21 Prudential Berkshire Hathaway Home Services Real Living Sotheby’s ERA Realty Executives $114 Better Homes & Gardens Prudential

Coldwell Banker

Leading Real Estate Companies of the World (John R. Wood)

$314

250

200

150

100

50

$28

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2013 production.

10

300

0

In L g re

O t p t p s


affiliations

LEADING REAL ESTATE COMPANIES OF THE WORLD™ Leading Real Estate Companies of the World® is a collection of over 550 of the finest residential real estate firms around the world, producing more annual home sales than any other real estate company, network, or franchise. By invitation only.

LUXURY PORTFOLIO INTERNATIONAL™ Luxury Portfolio International™ is noted for their luxury merchandising---a powerhouse that markets over 25,000 of the world’s most remarkable homes annually, and attracts over 1.2 million high-net-worth visitors per year to their web site, LuxuryPortfolio.com. By invitation only.

WHO’S WHO IN LUXURY REAL ESTATE™ Who’s Who in Luxury Real Estate is a group of prominent luxury brokers from around the globe. Membership is by invitation only and consists of 1,750 companies in 70 countries.

THE REALTY ALLIANCE™ The Realty Alliance is a network of 60 of the largest real estate firms in North America, sharing cutting-edge industry ideas to enhance the real estate process for customers and agents. By invitation only.

11


global

Global Connections JOHN R. WOOD HAS THE #1 NETWORK IN THE WORLD The network is comprised of 4,600 offices around the globe, with 146,000 agents and $314 billion in sales, far surpassing every other network and franchise.

INTERNATIONAL MARKETS There is an 84% chance that the buyer for your property will come from the U.S. or Canada, and the Wood firm aligns its marketing efforts accordingly. Nonetheless, no stone is left unturned as international marketing is also utilized. The Wood firm regularly receives inquiries from countries such as England, Germany, and France, which are the next 3 countries in terms of foreign buyers for the U.S.

12


market leader

Market Leader $16 BILLION IN SALES FOR THE LAST DECADE It is not only experience creating notoriety for the Wood firm, but also outstanding records. Multi-billion dollar sales figures reflect the success they have achieved for their clients. For you, a legacy of peak performance indicates a high probability that your home will be sold in the shortest possible time, at the highest possible price, and with minimum inconvenience.

13


image

How does Image Marketing help sell Homes?

A number of buyers select a broker based on reputation, image, and other “higher perspective” criteria. By putting forth the best image marketing in the area, the Wood firm attracts many purchasers who desire to work with a high quality, professional company.

IMAGE MARKETING – TV Through television, utilizing dozens of channels, John R. Wood Properties is able to reach a large audience across Southwest Florida. No other medium so effectively combines multiple sensory perceptions into one powerful message, with a reach that is typically 10 times that of any printed publication. The John R. Wood presence and image is unmatched.

14


image

there are no boundaries for the marketing of your home. With a John R. Wood listing, you place your home among the most noteworthy residences on earth. Its appeal will be universal. Highly visible to potential new owners and renowned brokers throughout the world. Assuring you of the highest price in the shortest possible time.

Bring Your Highest Expectations™

239-262-1900

sometimes the simplest wish produces wondrous results. What makes a moment extraordinary? Some might say it’s where you are. But it’s really who is with you. Your spouse. Children. Grandchildren. Whatever your desire for new surroundings, call the name you trust to fulfill those dreams.

Bring Expectations™™ BringYour Your Highest Highest Expectations

239-262-1900

IMAGE MARKETING – PRINT ADS To reinforce the thousands of TV commercial “views”, the Wood firm also has print ads in a variety of publications in Southwest Florida. The message is consistent and frequent--highly qualified and knowledgeable agents ready to help you.

15


photography

A Stunning Photographic Debut for Your Home When John R. Wood Properties is selected to coordinate the sale of a property, the debut is a paramount step in the marketing plan. Superior quality professional photography, in high resolution formats, showcase properties in postcards, brochures, magazines, web sites, and other media.

16


photography

17


brochures

88 EUGENIA DRIVE, NAPLES, FLORIDA

88 EUGENIA DRIVE, NAPLES, FLORIDA Yvonne Wood, CRB GRI

PINE RIDGE • 88 EUGENIA DRIVE Yvonne Wood, CRB GRI 239-556-9988 cell 239-248-0873 direct ywood@johnrwood.com ywood@johnrwood.com www.yvonnewoodnaples.com

239-556-9988 cell 239-248-0873 direct ywood@johnrwood.com ywood@johnrwood.com www.yvonnewoodnaples.com Bring Your Highest Expectations™

88 EUGENIA DRIVE, NAPLES, FLORIDA

Yvonne Wood, CRB GRI

Bring Your Highest Expectations

787 5th Avenue S. Naples, FL 34012

239-556-9988 cell

PINE RIDGE • 88 EUGENIA DRIVE 239-248-0873 direct

787 5th Avenue S. Naples, FL 34012

ywood@johnrwood.com ywood@johnrwood.com www.yvonnewoodnaples.com

Bring Your Highest Expectations™

787 5th Avenue S. Naples, FL 34012

A SPACIOUS FAMILY HOME IN THE HEART OF NAPLES! 4BR+Den/3.2BA 5,001 SFUA 7,099 SF Total This gorgeous estate home located on desirable Eugenia Drive in Pine Ridge features 4 bedrooms + Den with beautiful finishes throughout its recently updated 5,001 Sq. Ft. of living space and is enveloped with lush landscaping. From the foyer the home opens into a large great room with a huge vaulted pine tongue and groove ceiling, gorgeous pine wood floors and a wood burning fireplace. ome located on desirable Eugenia Drive in Pine Ridge features 4 bedrooms + Den with beautiful finishes throughout its recently updated 5,001 Sq. F Offered at $1,995,000

PINE RIDGE • 88 EUGENIA DRIVE 4BR+Den/3.2BA 5,001 SFUA 7,099 SF Total This gorgeous estate home located on desirable Eugenia Drive in Pine Ridge features 4 bedrooms + Den with beautiful finishes throughout its recently updated 5,001 Sq. Ft. of living space and is enveloped with lush landscaping. From the foyer the home opens into a large great room with a huge vaulted pine tongue and groove ceiling, gorgeous pine wood floors and a wood burning fireplace. Offered at $1,995,000

Brochures & Postcards One of the most important aspects of a property’s initial marketing will be brochures and mailings. Creating custom property brochures and direct mail print materials that spectacularly represent the residence is a true forte of John R. Wood Properties. The company creates artistic marketing pieces, designed to provide critical property details and elicit buyer inquiries.

18

PI


signs

Signs, Signs, Everywhere! With 14 offices spread from Marco through Naples and up to Sanibel, potential buyers frequently see the Wood name in prominent locations as they drive the area. Even more importantly, buyers see the hundreds of John R. Wood yard signs. As best described by a recent million dollar plus inquiry from a buyer who drove through various neighborhoods: “It’s clear that you are the preeminent broker in the area.”

19


johnrwood.com

The Greatest Selling ToolJohnRWood.com

An astounding 96% of all buyers use the Internet in their home search; the web reaches 2.1 billion users worldwide. No other media can produce this volume of buyers, so it is an important component in the John R. Wood marketing plan. JohnRWood.com is recognized as one of the best real estate websites in the state. Its traffic and popularity eclipse Wood competitors, which has led to a position of web dominance in the local real estate marketplace. JohnRWood.com is also accessible for those using mobile devices to search for properties. Easy access to photos and property information increases the number of prospective purchasers who will actually inquire and tour a residence.

20


internet

OVER 1500 DOMAIN NAMES

In total, John R. Wood Properties has over 1500 web sites and domain names that generate leads from prospective purchasers. No other real estate company has focused with such intensity on the possibilities of the Internet for real estate marketing.

OTHER JOHN R. WOOD WEBSITES

The brokerage also has sites that correspond to company trademarked publications, such as HomeLook.com and EstateLifestyles.com. TeeUpFlorida.com, another Wood site, is the most informative golf site in Southwest Florida, with extensive information on each course.

OTHER INTERNATIONAL WEBSITES

John R. Wood Properties uses a variety of outside vendor sites to assist in marketing properties around the world. These sites specifically reach Europe, Asia, South America, and other locations to attract potential purchasers.

21


publications

HomeLook Magazine HomeLook is the centerpiece marketing tool promoting all of the company’s listings in an easy to use format. The trademarked publication is generally published monthly and distributed from Marco Island through Sanibel. Most of the distribution occurs using the Naples Daily News and the News Press, plus delivery to a number of restaurants and other direct distribution points.

22

November/December Bring Your Highest Expectations ™

HOMELOOK O PE N H O U S E S A N D P RO PE RT I E S F O R S A L E

®


publications

HomeLook Weekly OPEN HOUSES, OTHER PROPERTIES AND NEW LISTINGS EVERY WEEK!

OPEN HOUSE 1-4

Bring Your Highest Expectations ™

HomeLook Weekly is a newspaper special insert, ranging from four to six pages, featuring open houses and new listings. On the front page, luxury properties starting at $1 million and above from various communities in the area are showcased weekly. Open houses and new listings are also featured in separate sections and the back page is normally reserved for special agent ads. HomeLook Weekly is normally published weekly throughout the busiest months of the year.

OPEN HOUSE 1-4

OPEN HOUSE 1-4

23


publications

Estate Lifestyles Southwest Florida’s estate market is vibrant and thriving. It is a segment with an exceptional selection of million-dollar-plus properties located in some of the area’s most desirable neighborhoods. “Estate Lifestyles™” is a unique publication featuring stories geared to the luxurious, along with beautiful imagery of the Southwest Florida lifestyle, as well as a showcase of the company’s portfolio of estate listings. Estate Lifestyles™ is distributed via direct mail and strategic locations to specific clientele. It is one of the most targeted publications in the local real estate scene, extremely effective in reaching high-end purchasers and owners.

24


publications

Estate Galleria

Escape To Southwest Florida

JohnRWood .com

www.

Bring Your Highest Expectations™

Estate Galleria is a direct mail multipage brochure comprised of postcard-sized ads of luxury listings over $1 million. Each ad showcases one listing with multiple photos, descriptive copy, agent photo, and contact information. Estate Galleria is directly mailed to high-net-worth individuals in high-feeder areas for Southwest Florida, usually in the Northeast and Midwestern states.

®

Escape To Southwest Florida

JohnRWood .com

®

www.

Bring Your Highest Expectations™

Escape To Southwest Florida

JohnRWood .com

www.

®

®

Bring Your Highest Expectations™

25


publications

Other Publications

26

John R. Wood corporate image and/or listing ads can be found in various local, national, and international markets, using some of the most noted publications in the world.


maps

Community Maps

The Wood firm has spent years developing specific, detailed maps of the larger and more luxurious communities in the area. There are now two dozen community maps featuring some of the top luxury neighborhoods. Buyers appreciate the maps since they usually show addresses, lot and block numbers, “stacks� for high rise condos, and other useful information. They are invaluable tools for Wood agents and customers.

27


value

Maximizing Value for Owners PROPRIETARY DATA HELPS VALUATION DECISIONS With many decades of experience and a focus on luxury markets, John R. Wood Properties focuses on maximizing property value. Owners will be informed of potential decorating, renovation, and landscaping modifications that may positively influence the price point of their property and its time on the market. Your Wood broker will share extensive market value and other proprietary information from the John R. Wood research department. This market data is crucial to assist owners in value determinations, not only for establishing initial price, but also for creating a negotiating strategy and determining the sales price objective.

28


social

Social Media

Social media is truly an evolving spider web of promotional and marketing opportunities. John R. Wood Properties is constantly exploring and pioneering social media and content marketing methods to market listings and other information to potential customers on the interconnected global network. Both the Corporate Marketing Department and John R. Wood Agents use Facebook, Twitter, LinkedIn, YouTube, Google Plus, Instagram, Active Rain, blogging and other social media platforms to market properties and keep the John R Wood digital audience informed. Few local brokerages have utilized these tools as effectively as the Wood firm, ensuring maximum online exposure for Wood listings.

29


negotiating

Negotiation Expertise

A CRITICAL SKILL John R. Wood agents are specifically trained in professional negotiation techniques. This translates to a powerful tool in maximizing an owner’s net proceeds from the sale. The training and expertise of your John R. Wood agent is invaluable. They will keep you apprised of changing market conditions and will stay focused on the objective regardless of the offered price. Most importantly, they will help you realize your ultimate goal of a closed sale at a realistic market value.

30


closing

The Road to the Closing

EXPERTISE TO HANDLE COMPLEXITIES AFTER THE CONTRACT A signed purchase agreement is the halfway point in the transaction. With many tasks to complete and issues to be resolved, accomplishing the actual closing requires professional guidance to make sure the ship stays the course. Your John R. Wood broker has the expertise to handle the complexities, always moving toward the closed sale objective.

31


j o h n rwo o d . co m


John R. Wood Marketing Summary Book