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Insights for proďŹ table shipping

2011 media information

Insights for profitable shipping

Fairplay is not just about ships, it’s about shipping... Built on a heritage of editorial excellence, Fairplay delivers content tailored for its core audience of ship owners, managers, operators and charterers. However, this is also highly relevant for brokers, financiers, insurers and others in the industry taking the decisions which drive global shipping. For more than 125 years Fairplay has:

Been one of the best recognised magazines in global shipping.

Produced the content that ship owners and operators need.

Guaranteed editorial balance, integrity and opinion, second-to-none.

Achieved some of the highest levels of subscriber loyalty in publishing.

Delivered advertisers with the results to drive their businesses forward.

Consistently attracted the largest share of advertising in global general maritime media.

These are foundations on which Fairplay magazine continues to build.

Fairplay is the number one shipping magazine for all those involved in the shipping industry and related sectors. Instead of reporting solely on vessel activity, each element of the Fairplay subscription provides members with a complete insight into the market. The editors speak with the decision makers, regulators and key players who make changes within the maritime world, supplying readers with knowledge and forecasts on existing and forthcoming shipping developments. Fairplay is not just a magazine, it’s a complete multi-platform resource: • • • • • • •

Daily Shipping News email Fairplay 24 online Weekly magazine Weekly news round-up email Newbuildings online Solutions monthly magazine News and digital magazine archive

Testimonials Fairplay offers great insights into the ever-changing shipping industry. It regularly includes interesting news & facts about shipbuilding, trade, various shipping segments and other essential areas of maritime activity. Fairplay is an informative blend of news & stories, which is appreciated by many decision makers in our company. Simon Maher Marketing Executive Northrop Grumman Sperry Marine

I read Fairplay for up-to-date market orientated information. I like to know what is happening in the main wet and dry markets and find Fairplay a great source of information. It is also a good source of current opinion and ideas. Keep up the good work. David Bull Research Manager Braemar Seascope

Editorial Position

Every day, Fairplay provides invaluable perspective, news, data and insight for decision makers and influencers throughout global shipping. Through Fairplay, this global audience will see the challenges early, position themselves quickly and run their businesses profitably. Nothing mystical, nothing magical – just the very best analysis and insight, based on the best data and information available. Markets – Markets drive the shipping industry, providing the context within which it is profitable or miserable. Fairplay is inherently forward looking, with key shipping and industry indices and analysis focused on future potential, not past constraints. Trade & Commerce – A natural progression from the Markets pages, this section links the planning of companies to the anticipated movements of the markets. Regulation – Shipping is heavily regulated at all levels and this section offers cogent summaries and clear analysis of the impact of regulations. This helps to guide effective compliance, which can make the difference between market leaders and followers.

Technology – Ships are valuable assets, built around complex technology and Fairplay’s sister publication, Solutions, provides peerless in-depth coverage of marine technology. Fairplay doesn’t focus on how a technology works, but on the cost/benefits and implications of implementation. Logistics & Supply Chain – Through this section, Fairplay’s coverage is extended from the traditional portto-port coverage of shipping to door-to-door movement of cargoes, including port operations, road and rail connections and supply chain considerations, as they relate to shipping operators. Decision Makers – Here we get much closer to the individuals that make shipping happen; revealing what they are thinking and doing, through interviews, profiles and our Movers & Shakers page. Every week, Fairplay contains regular industry leading profiles and interviews with key figures, with past profiles including: Koichi Muto, President Mitsui OSK Lines; Oh Kong-Gyun, Head of Korean Register and former Head of IACS; Axel Spanholtz, Head of German shipowner Reederei Buss; Michael Hassing, President of Ports America.

Powerhouse – This section provides extended coverage around critical locations and topics. From finance in New York, to ship management in Cyprus and economic strategy in Japan, Fairplay’s international journalists, combined with IHS expertise provide unmatched market intelligence and insight. Lookout – Lookout is a perfect fit within Fairplay, providing highly respected, forward looking opinion around key industry issues. Story of the Week – The issue of the moment, which has greatest relevance for the global shipping community, through the eyes of Fairplay’s leading journalists and analysts. Far more than just ‘big news stories’, these pieces are a ‘must read’ for our core readership – forward looking, compelling content detailing the most significant opportunities or challenges facing the industry.

Testimonials Fairplay is an informative leading publication in today’s shipping world, providing good concise information on all aspects of the industry. The magazine covers interesting stories, markets, trade, commerce, regulations and logistics in a professional easy written manner and then provides added spice in the form of letters and reviews from its readers. All in all a well balanced industry magazine. Robert Buckham Gulf Energy Maritime PJSC

Fairplay Shipping Weekly provides an excellent benchmark source that helps us keep our fingers on the pulse of the market with news, reports, analysis and commentary on all facets of the international shipping industry. Frank Soccoli Director of Strategic Planning and Marketing, Northrop Grumman Sperry Marine


Fairplay is designed to meet the forward looking information needs of the ship owners, managers, operators and charterers and other senior decisionmakers steering the course of global shipping. Traditional print blends with digital delivery to ensure access to the best content wherever and whenever subscribers require it – 24 hours a day, 7 days a week, 365 days a year. The Fairplay brand enjoys substantial recognition around the maritime world and is the result of a publication that has met the needs of demanding readers for over 125 years. Fairplay magazine has a fully audited global circulation of 3,444 spread across 109 countries (ABC audited, net annual average, January to December 2009). While Europe remains the largest slice of the total circulation, alongside the Americas, Fairplay’s audience reflects the continued growth and influence of Asian shipping powerhouse nations. – attracting over 50,000 unique visitors every month, the site is continually updated, with news coverage posted from around the globe, alongside all content from the magazine, and the latest markets data. Fairplay 24 Shipping News Email – A daily digest of news stories with the most immediate relevance, delivered to all paid-subscribers. More than 60% of recipients link through to the Fairplay website on receipt, where they can also benefit from a wider selection of stories – ensuring a perfect environment for advertising. Fairplay Weekly News Review and Outlook – Distributed every Wednesday, our weekly alert provides a catch up service for all subscribers and a review of the week’s big stories for more than 4,000 registered recipients (in addition to the paid-subscribers). Subscribers also get advanced notice of the content arriving in the following day’s issue and a link through to their PDF edition, for anyone unable to reach their hardcopy magazine.






Marine Equipment


Ship Builders & Repairers

12% 6%

Brokers Finance Insurance & Lawyers




Government & Maritime Institutions



Digital audience



The Fairplay 24 website attracts around 50,000 unique visitors every month

Fairplay 24 Shipping News Email Daily alerts are delivered to over 3,000 subscribers

Weekly News Review and Outlook This offers extended reach to over 3,000 subscribers and a further 4,000 registered recipients.

Marketing Solutions

Fairplay provides a wide range of effective marketing vehicles that can be tailored to the specific communication needs of your company. Whether through targeted print based advertising, the extended reach of digital platforms or entirely bespoke marketing opportunities, Fairplay helps advertisers to communicate their message to their target audience with minimum wastage.

Premium Positions For increased standout, cover positions provide massive impact. Availability of cover positions is very limited and advance booking is strongly advised. Premium positions are also available, facing the lead page of Fairplay’s editorial sections or within the content, ensuring a highly relevant environment for your message. Inserts

Display Advertising Display advertising in the highly targeted environment of Fairplay offers powerful marketing opportunities and great brand exposure. Advertising within Fairplay ensures your message will be seen around the world, by key decision-makers looking for business critical information and is an ideal medium for product launches and corporate branding.

From basic flyers to corporate brochures and high impact creatives – including bellybands and tip-ons – inserts offer a cost effective and highly targeted route to market for your brand, products and services. Website The interactive environment provides a highly engaged audience of key decision-makers actively seeking business information – an ideal opportunity to build brand awareness or to deliver concise messaging and encourage response to your own website or sales contacts.

Email Alerts The ideal opportunity to deliver a targeted message straight to the reader’s desktop, while encouraging clickthroughs to the advertiser’s site. Fairplay currently offers daily and weekly alert options. Tailored Marketing Solutions Fairplay offers many bespoke opportunities that can be tailored to your individual requirements. We can custom build print and digital advertising campaigns, integrating creative deliveries and premium positions that offer optimum visibility. Fairplay can also offer bespoke supplements, primary research (from sentiment surveys to more complex research projects), media training and an extensive range of data analysis and maritime consultancy services.

Testimonials The magazine - and daily news flash cover all aspects of the shipping industry, addressing issues affecting the industry as a whole. As chemical tanker owners operating in a niche market, we find the magazine helps to broaden our view of developments in other sectors. Ronald Soffree Business Director, Stolt-Nielsen Tankers BV

I am a maritime professional, specialising in training and consultancy, and I constantly require up-todate information on the maritime sector in order to maintain my knowledge requirements. For this reason, I read the Fairplay magazine and online news reports as frequently as possible. It maintains the cutting edge in maritime information, and keeps the industry informed of all events as they happen. I would therefore recommend Fairplay to anybody concerned with maritime matters. Mark Rowbotham FCILT Co-Chair, Ports & Maritime Forum, CILT (UK)

2011 Editorial Programme • Powerhouse Features

• Themed Issues • Sector Focus






Jan-06 Jan-13 Jan-20 Jan-27

Annual preview Turkey/SMM Ship Registries Piracy & Security

• • • •

SMM Istanbul


Feb-03 Feb-10 Feb-17 Feb-24

Mediterranean Project cargo Marine insurance Vietnam

• • • •

Heavy Cargo exhibition


Maritime Vietnam

Ho Chi Minh

Mar-03 Mar-10 Mar-17 Mar-24 Mar-31

LNG/Gastech New York/CMA UK Shipping Brazil/Intermodal Singapore

• • • • •

Gastech CMA Multimodal Intermodal South America Singapore Maritime Week

Amsterdam Stamford Birmingham Sao Paulo Singapore

Apr-07 Apr-14 Apr-21 Apr-28

Maritime software Russia Dubai Breakbulk/project

• • • •





May-05 May-12 May-19 May-26

Japan Norway /Norshipping Steel industries India

• • • •

Imabari Nor-Shipping World Steel conference Southern Asia 2011

Shikoku Oslo Rome Chennai

Jun-02 Jun-09 Jun-16 Jun-23 Jun-30

Ship finance Greece Classification Germany Panama

• • • • •

Marine Money week

New York

Transport logistic


Jul-07 Jul-14 Jul-21 Jul-28

Asia shipbuilding & repair EMEA shipbuilding & repair Americas shipbuilding & repair Ship conversion

• • • •

Aug-04 Aug-11 Aug-18 Aug-25

Shanghai Wind energy Fuel management Offshore

• • • •

Offshore Europe


Sep-01 Sep-08 Sep-15 Sep-22 Sep-29

Green ports ECDIS Ship management Caribbean Ballast Water

• • • • •

GreenPort Congress


Maritime Cyprus CSA annual meeting

Limassol Barbados

Oct-06 Oct-13 Oct-20 Oct-27

Training & Education S Korea Latin America Netherlands/Europort

• • • •





Nov-03 Nov-10 Nov-17 Nov-24

Ship agency & supply China/Marintech North America London

• • • •



Dec-01 Dec-08 Dec-15 Dec-22

Towage & Salvage Navigation & Bridge Renewable Energy Critical law decisions

• • • •

2011 Magazine advertising rates Advertising Unit







Double Page Spread (275 x 420mm trim size) (281 x 426mm with bleed)

Sterling Euro Dollar

5,651 7,182 11,435

5,171 6,572 10,463

4,933 6,270 9,982

4,419 5,616 8,942

3,391 4,309 6,861

Full Page (275 x 210mm trim size) (281 x 216mm with bleed)

Sterling Euro Dollar

3,140 3,990 6,353

2,873 3,651 5,813

2,741 3,483 5,546

2,455 3,120 4,968

1,884 2,394 3,812

Half Page Island (178 x 123mm)

Sterling Euro Dollar

2,590 3,292 5,241

2,370 3,012 4,795

2,261 2,874 4,575

2,025 2,574 4,098

1,554 1,975 3,144

Half Page (122 x 190mm horizontal) (250 x 93mm vertical)

Sterling Euro Dollar

2,072 2,633 4,193

1,896 2,410 3,836

1,809 2,299 3,660

1,620 2,059 3,279

1,243 1,580 2,516

Quarter Page (60 x 190mm horizontal) (122 x 93mm vertical)

Sterling Euro Dollar

1,368 1,738 2,767

1,251 1,590 2,532

1,194 1,517 2,416

1,069 1,359 2,164

821 1,043 1,660

Eighth Page (30 x 190mm horizontal)

Sterling Euro Dollar

903 1,147 1,826

826 1,050 1,671

788 1,001 1,594

706 897 1,428

542 688 1,096

All rates shown above are for full colour advertising. Mono advertising is available at a 15% discount.

Positional Premiums Inside Front Cover Outside Back Cover Inside Back Cover

Plus 20% (available only for full page advertising) Plus 20% (available only for full page advertising) Plus 15% (available only for full page advertising)

Guaranteed first position in: Specified Content Section First quarter of publication First half of publication

Plus 15% Plus 10% Plus 5%

2011 Web advertising rates Per Week Leaderboard Banner 728 x 90 pixels Box 250 x 250 pixels

Per Month







769 678

977 862

1,556 1,371

2,677 2,362

3,402 3,001

5,415 4,778

1,837 1,627 1,627

2,335 2,067 2,067

3,717 3,291 3,291

— — —

— — —

— — —

— —

— —

— —

1,260 840

1,601 1,066

2,548 1,698

— — —

— — —

— — —

1,676 1,030 701

2,090 1,308 890

3,391 2,083 1,418

Fairplay Daily News Email Banner 468 x 60 pixels (top of page) Rectangle 240 x 400 pixels (right side of page) Banner 468 x 60 pixels (under main news story) Leaderboard Banner 728 x 90 pixels (sitewide) Leaderboard Banner 728 x 90 pixels (industry specific)

AIS Live Home page of global site 468 x 60 pixels Regional banner advert 468 x 60 pixels Local banner advert 468 x 60 pixels

About us In June 2009, IHS acquired Lloyd’s Register - Fairplay. This created a powerful combination and unparalleled capability to deliver critical information and insight. To reflect the full breadth of these combined capabilities, we have changed our name to IHS Fairplay. As part of IHS, you can be assured that IHS Fairplay is better positioned than ever to be the leading source for maritime information and insight. IHS Fairplay holds the largest maritime database in the world, evolved from the Lloyd’s Register of Ships books, which have been continuously published since 1764. With IHS Fairplay you can track real-time ship positions; identify every propelled seagoing merchant ship of 100 GT and above; contact 145,000 ship owners, operators and managers; plan a port call with ease; and receive insights for profitable, efficient and safe shipping. For more information please visit

Contacts Advertising Sales Manager Ian Parker Direct Telephone: +44 (0)20 8676 2212 Mobile Telephone: +44 (0)7967 967 502 Email: Editor Richard Clayton Direct Telephone: +44 (0)20 8676 2233 Email: Senior Production Assistant Sarah Treacy Direct Telephone: +44 (0)20 8676 2249 Email: Europe, Middle East and Africa IHS Fairplay Sentinel House 163 Brighton Road Coulsdon, Surrey CR5 2YH United Kingdom Tel: +44 (0)20 8700 3700 Fax: +44 (0)20 8763 1066 Email: Asia IHS Fairplay 78 Shenton Way #12-01 Singapore 079120 Tel: +65 6576 5300 Fax: +65 6423 0102 Email:

North/Central/South America IHS Fairplay 6175 NW 153rd Street Suite 402 Miami Lakes, Florida 33014 United States Tel: +1 305 718 9929 Fax: +1 305 718 9663 Email:

Regional Representatives Japan Shinano Co Ltd Akasaka Kyowa Bldg, 2nd Floor 1-6-14 Akasaka Minato-ku Tokyo 107 0052 Japan Tel: +81 3 3589 4667 Fax: +81 3 3505 5628 E-mail: Korea Mr C H Park Far East Marketing Inc Room 103-1011, Brown Stone 1330 Baekseok-dong, Ilsan-ku Goyang-si Gyunggi-do 410-360 Korea Tel: +82 (2 ) 730 1234 Fax: +82 (2) 732 8899 E-mail:

Fairplay Media 2011  

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