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I N S I G H T S F O R P R O F I TA B L E S H I P P I N G

M E D I A I N F O R M AT I O N 2 0 1 0 www.fairplay.co.uk


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THE NEW FAIRPLAY INSIGHTS FOR PROFITABLE SHIPPING For more than 125 years Fairplay has: Been one of the best recognised magazines in global shipping. Produced the content that ship owners and operators need. Guaranteed editorial balance, integrity and opinion, second-to-none. Achieved some of the highest levels of subscriber loyalty in publishing (with renewal rates of 80%-90%, year-after-year). Delivered advertisers with the results to drive their businesses forward. Consistently attracted the largest share of advertising in global general maritime media. These are foundations on which Fairplay magazine continues to build. November 19th 2009 is a landmark date in Fairplay’s history and for the maritime sector – the starting point of a new Fairplay. A Fairplay designed to provide global shipping with a new and uniquely powerful media proposition. Nearly a year in the making, the new Fairplay has been developed to meet the needs of a very different world order in shipping to that of even the recent past. Built on a heritage of editorial excellence, Fairplay delivers content tailored for its core audience of ship owners, managers, operators and charterers. However, this is also highly relevant for brokers, financiers, insurers and others in the industry taking the decisions driving global shipping.

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FAIRPLAY – ADAPTING FOR A CHANGING INDUSTRY… A Dynamic Shipping Industry The pace of change in shipping has been increasing throughout recent decades. However, while shipping enjoyed positive economic conditions and unparalleled growth, editorial change and growth in subscriptions across the publications that have served it, was slower.

At this time, perhaps some of the market’s shipping publications have become too much like slow moving tankers, delivering content like a commodity, over reliant on providing general news that the shipping community too frequently receives before the newspapers and magazines are even printed.

In the current hostile economic environment and against the backdrop of environmental concern, change itself is one of the few constants that shipping can rely on.

Changing Information Needs Throughout 2009, Fairplay talked to the industry, listening to what the industry’s leaders really want and need to ensure their future success. The feedback was clear: They don’t want publications full of news that they have invariably already seen on the newswires.

They want to understand the opportunities - for their survival and for profitable growth.

They don’t benefit from magazines filled with pessimistic hindsight.

To set a strategic course for the future, shipping’s senior management and decision-makers need accessible market intelligence and insight.

It is no longer sufficient to tell shipping leaders what their competitors have done. The leaders in today’s industry want reliable, actionable information.

Understanding what their customers are thinking and planning to do is critical to the future success of shipping companies.

For over 125 years, Fairplay has played a key role in shipping’s history.

From 19th November 2009 Fairplay charts the future of shipping.

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2002

2006

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A CHANGE OF PACE Publishing Innovation If, in recent years, Fairplay and its traditional rivals have played the part of slow, lumbering tankers with little sign of changing course, November 2009 will be seen as the point where the old Fairplay was replaced by a faster moving, more efficient delivery vessel – providing the right content, in the right place and at the right time – ahead of all others. The new Fairplay comes with a fresh design, highly accessible new structure and some subtle hints of turbocharging. However, it is the change to the content, not just the appearance that makes this a very different proposition.

We will continue to be the first to deliver the day’s most notable news stories via digital platforms but straight news stories will no longer be a part of the magazine. The new Fairplay is focused on delivering unmatched analysis of developments in global shipping and the critical insight on which strategies for successful shipping can be based. This is a significant challenge - one which has required preparation and resources that no other publisher could facilitate.

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World Leading Information Resources The combination of Lloyd’s Register - Fairplay and IHS Inc. information and analysis provides the foundations for the new Fairplay – a publication not about ships, but about shipping and the demand side factors fundamental to success and profitability in the shipping industry.

Lloyd’s Register - Fairplay is the only organisation to provide comprehensive details of the current world merchant fleet of 100 GT and is the preferred maritime information provider for many of the industry’s leading companies and organisations. From off-the-shelf products to bespoke data services, Lloyd’s Register - Fairplay delivers the maritime information and insight solutions to meet shipping’s business intelligence needs. Our world leading maritime information services including AIS Live, Sea-web, Internet Ships Register, World Shipping Encyclopaedia, Ports & Terminals Guide and Sea Sentinel – collectively delivering the most comprehensive supply side information for the world’s shipping fleet (further details are available at www.lrfairplay.com).

IHS – The Source of Critical Information & Insight In June 2009, Lloyd’s Register - Fairplay joined with one of the leading global sources of critical information and insight, becoming a wholly owned subsidiary of IHS Inc. (www.ihs.com) IHS product and service solutions span four areas of information that encompass the most important concerns facing global business today: Energy - Product Lifecycle - Security - Environment The IHS stable of leading global information providers includes many already involved in the maritime sector, including Jane’s Defence, Global Insight, Cambridge Energy Research Associates, Herold and McCloskey Coal. Combined with in depth macro-economic data and analysis, this blend makes IHS a global leader in the provision of demand side information – demand that ultimately translates into demand for shipping.

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A NEW EDITORIAL POSITION Editorial Philosophy For more than 100 years Fairplay has been a globally recognised maritime brand, satisfying the information needs of a highly demanding global maritime audience and is renowned for its integrity and balanced editorial. November 19th 2009 is a landmark date in Fairplay’s history and for the maritime sector. After nearly a year in the making, the new Fairplay has been created to meet the needs of a very different world order in shipping.

Fairplay’s core audience comprises ship owners, managers, operators and charterers. The content delivered to this audience also has great appeal and relevance for brokers, financiers, insurers, regulators and others in the industry taking the decisions that drive global shipping. Through the new Fairplay, this global audience will see the challenges early, position themselves quickly and run their businesses profitably. Nothing mystical, nothing magical - just the very best analysis and insight based on the best data and information available.

…Insights for Profitable Shipping Editorial Structure The new Fairplay has a broad sectional structure, to deliver the most accessible and relevant content possible. With increased flexibility in design and layout, Fairplay angles and places articles to fit the readers’ needs, not constrain them through a rigid format. Starting with a dynamic new Contents page, we don’t just provide page numbers, but explain what content will mean for the reader. Throughout, articles will benefit from clear signposting to related content and links to further information sources, offering more depth if required.

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The new Fairplay delivers editorial through a consistent combination of core sections:

Markets – Markets drive the shipping industry, providing the context within which it is profitable or miserable. The new Fairplay is inherently forward looking, with key shipping and industry indices and analysis focused on future potential, not past constraints.

Trade & Commerce – A natural progression from the Markets pages, this section links the planning of companies to the anticipated movements of the markets. Regulation – Shipping is heavily regulated at all levels and this section offers cogent summaries and clear analysis of the impact of regulations. This helps to guide effective compliance, which can make the difference between market leaders and followers.

Technology – Ships are valuable assets, built around complex technology and Fairplay’s sister publication, Solutions, provides peerless in-depth coverage of marine technology. Fairplay doesn’t focus on how a technology works, but on the cost/benefits and implications of implementation. Logistics & Supply Chain – Through this section, Fairplay’s coverage is extended from the traditional port-to-port coverage of shipping to door-to-door movement of cargoes, including port operations, road and rail connections and supply chain considerations, as they relate to shipping operators.

People & Places – This section takes a different angle on, at their simplest level, two of the most significant factors in global shipping:

In People we get much closer to the individuals that make shipping happen; revealing what they are thinking and doing, through interviews, profiles and our Movers & Shakers page . Our Places coverage will focus on places in which resource extraction, production, finance, management and supply are centred and their impact on the future of shipping. Within this section, our periodic Powerhouse features provide extended coverage around critical locations and topics. From finance in New York, to ship management in Cyprus and economic strategy in Japan, Fairplay’s international journalists, combined with IHS expertise provide unmatched market intelligence and insight.

Lookout – One of the few legacies from the old Fairplay layout, Lookout is a perfect fit with the new Fairplay, providing highly respected, forward looking opinion around key industry issues. Story of the Week – The issue of the moment, which has greatest relevance for the global shipping community, through the eyes of Fairplay’s leading journalists and analysts. Far more than just ‘big news stories’, these pieces will be a ‘must read’ for our core readership – forward looking, compelling content detailing the most significant opportunities or challenges facing the industry.

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MULTI-PLATFORM DELIVERY Fairplay has been created to meet the forward looking information needs of the ship owners, managers, operators and charterers and other decision-makers steering the course of global shipping. Traditional print blends with digital delivery to ensure access to the best content wherever and whenever Fairplay’s subscribers require it – 24 hours a day, 7 days a week, 365 days a year. www.fairplay.co.uk – attracting 30,000 unique visitors every month, the site is continually updated, with news coverage posted from around the globe, alongside all content from the magazine, with every issue available to subscribers as a PDF for flexible on/off-line use. A significant redevelopment of the site’s Markets Portal debuted in October 2009, offering a unique collection of markets data, including Baltic Dry Index graphics, as well as insight from LRF Research and our exclusive LRF Research Freight Index comprising intelligence on crude and products, key iron ore and container rates and demolition data. Fairplay 24 Shipping News Email – A daily digest of news stories with the most immediate relevance, delivered in a regular email (approximately 11.30am, GMT), to all paidsubscribers. More than 60% of recipients link through to the Fairplay website on receipt, where they can also benefit from a wider selection of stories – ensuring a perfect environment for advertising. Fairplay Weekly News Review and Outlook – Distributed every Wednesday, our weekly alert provides a catch up service for all subscribers and a review of the week’s big stories for an additional 3,500 registered recipients (in addition to the paid-subscriber recipients). Subscribers also get advanced notice of the content arriving in the following day’s issue and a link through to their PDF edition, for anyone unable to reach their hardcopy magazine.

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THE FAIRPLAY AUDIENCE The Fairplay brand enjoys substantial recognition around the maritime world and is the result of a publication that has met the needs of demanding readers for over a hundred years. The new Fairplay continues this tradition, with the passion, editorial direction and relevance to ensure that the brand will remain the first choice for the decision-makers in global shipping. Fairplay has a fully audited global circulation of 3,874 spread across 109 countries (ABC audited, net annual average, January to December 2008). While Europe remains the largest slice of the total circulation, alongside the Americas, it has declined slightly as a percentage to total during the last year, as Fairplay’s audience reflects the continued growth and influence of Asian shipping powerhouse nations…

Middle East & Africa

Central & South America 4% Australasia

North Americ 14%

Europe Europe 5 56%

Baltic States 15%

Asia 17%

ranean States 8%

…Within the 56% of Fairplay’s circulation centred in Europe, major shipping forces are well balanced in as a split of the total audience. Fairplay targets the senior executives in major shipowning, operating, management and chartering organisations, with a reach that extends to cover other key decision-makers and influencers that drive the global shipping industry…

DIGITAL AUDIENCE The Fairplay 24 website www.fairplay.co.uk attracts around 30,000 unique visitors every month (with an ABCe audited figure for May 2009 of 29,766 unique visitors).

FAIRPLAY 24 SHIPPING NEWS EMAIL Daily alerts are delivered to over 3,750 subscribers

FAIRPLAY WEEKLY NEWS REVIEW AND OUTLOOK This weekly email, offers extended reach to over 3,750 subscribers and a further 3,500 registered recipients.

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MARKETING SOLUTIONS Fairplay provides a wide range of effective marketing vehicles that can be tailored to the specific communication needs of your company. Whether through targeted print based advertising, the extended reach of digital platforms or entirely bespoke marketing opportunities, Fairplay helps advertisers to communicate their message to their target audience with minimum wastage.

DISPLAY ADVERTISING Display advertising in the highly targeted environment of Fairplay offers powerful marketing opportunities and great brand exposure to shipowners, ship managers and ship charterers. Advertising within Fairplay’s highly regarded editorial environment ensures your message will be seen around the world, by key decision-makers looking for business critical information and is an ideal medium for product launches and corporate branding.

PREMIUM POSITIONS For increased standout, cover positions provide massive impact. Availability of cover positions is very limited and advance booking is strongly advised.

INSERTS Premium positions are also available, facing the lead page of Fairplay’s powerful editorial sections or within the content, ensuring a highly relevant environment for your message.

Photo: MISC

The powerhouse features list for 2010 is included at the end of this information pack detailing forthcoming Powerhouse features and other special reports. Updates can be viewed at www.fairplay.co.uk or received by email, on request.

Fairplay offers marketers a range of opportunities for inserts. From basic flyers to corporate brochures and high impact creatives – including bellybands and tipons – inserts offer a cost effective and highly targeted route to market for your brand, products and services. This is particularly popular choice for training and event promotion, as well as product literature.

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CLASSIFIED ADVERTISING New for 2010, Fairplay has introduced a semi-display, classified advertising section, offering fractional advertising positions in a categorised section to help potential customers find your products, services, events, training courses, tender invitations and job opportunities. Classified advertising offers excellent value and the opportunity to cost-effectively maintain an advertising presence in front of Fairplay’s audience throughout the year.

WORLD SHIPPING DIRECTORY Now in its 20th year, the award-winning Lloyd’s Register - Fairplay’s World Shipping Directory is the essential source of reference for anyone involved in the shipping industry. Published in two volumes it offers year-round advertising exposure. The directory is divided into 18 sections, each one providing a tailored advertising opportunity for companies wanting to position their marketing material according to the sector most relevant to their market. Tailored packages of World Shipping Directory and Fairplay advertising are available on request.

PORTS & TERMINALS GUIDE 2011-2012 The award-winning Ports & Terminals Guide offers advertisers a unique opportunity to reach shipowners, operators, managers and charterers, who rely on the guide for safe passage to port. Published biennially, the Ports & Terminals Guide provides a cost-effective way of reaching key audiences. The range of information included in each port entry is extensive. This is divided into sections such as port descriptions, pre-arrival information (including ETAs, required documentation, immigration and customs regulations), navigation, berths and cargo. A limited number of high-profile positions, including the front cover and spine, are available to advertisers, along with run-of-page advertising.

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WEBSITE Advertising on www.fairplay.co.uk puts your marketing message in front of some 30,000 unique visitors to the site every month. This interactive digital environment provides a highly engaged audience of key shipping decision-makers when they are actively seeking business information – an ideal opportunity to build brand awareness or to deliver concise messaging to this audience and to encourage response to your own website or sales contacts. Media research consistently shows that digital advertising, combined with your print advertising will increase the overall efficiency of your marketing investment. Whether you’re an online marketing expert or just want to understand what’s possible, our sales team can talk you through the options (with or without the jargon!) and provide advice on how best to achieve your objectives.

EMAIL ALERTS These give advertisers the ideal opportunity to deliver a targeted message straight to the reader’s desktop, while encouraging click-throughs to the advertiser’s own site. All advertisements feature in prominent positions and can be updated throughout the campaign period. Fairplay currently offers two alert options… Fairplay 24 Shipping News Email – Daily alerts are delivered to over 3,750 paid-subscribers with delivery at approximately 11.30am (GMT). Our highly targeted news management results in over 60% of recipients linking through to the Fairplay website when they open the email, thus ensuring a highly interactive environment for banner advertising. Fairplay Weekly News Review and Outlook – our weekly alert provides a quick catch up service for subscribers and a review of the week’s big stories for some 3,500 registered recipients (in addition to the paid subscriber recipients). The extended reach of this weekly email, offers great value advertising opportunities, providing interactive access to over 7,000 recipients.

TAILORED MARKETING SOLUTIONS In addition to a range of off-the-shelf marketing options, Fairplay offers many bespoke opportunities that can be tailored to your individual requirements. We can custom build print and digital advertising campaigns, integrating creative deliveries and premium positions that offer optimum visibility. Fairplay can also offer bespoke supplements (particularly popular to mark significant company anniversaries or major initiatives), primary research (from sentiment surveys to more complex research projects), media training and an extensive range of data analysis and maritime consultancy services. Whether you have marketing messages that you need to deliver or information needs you need fulfilled, the Fairplay team is here to assist.

RATES & TECHNICAL DATA CAN BE FOUND AT THE BACK OF THIS BROCHURE OR AT www.fairplay.co.uk

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EDITORIAL STRUC TURE The new Fairplay delivers editorial through a consistent combination of core sections:

Photo: Hapag-Lloyd

• In People we get much closer to the individuals that

Markets – Markets drive the shipping industry, providing the context within which it is profitable or miserable. The new Fairplay is inherently forward looking, with key shipping and industry indices and analysis focused on future potential, not past constraints.

make shipping happen; revealing what they are thinking and doing, through interviews, profiles and our Movers & Shakers page .

• Our Places coverage will focus on places in which

Trade & Commerce – A natural progression from the Markets pages, this section links the planning of companies to the anticipated movements of the markets.

resource extraction, production, finance, management and supply are centred and their impact on the future of shipping. Within this section, our periodic Powerhouse features provide extended coverage around critical locations and topics. From finance in New York, to ship management in Cyprus and economic strategy in Japan, Fairplay’s international journalists, combined with IHS expertise provide unmatched market intelligence and insight. [see reverse for scheduled features]

Regulation – Shipping is heavily regulated at all levels and this section offers cogent summaries and clear analysis of the impact of regulations. This helps to guide effective compliance, which can make the difference between market leaders and followers. Technology – Ships are valuable assets, built around complex technology and Fairplay’s sister publication, Solutions, provides peerless in-depth coverage of marine technology. Fairplay doesn’t focus on how a technology works, but on the cost/benefits and implications of implementation. Logistics & Supply Chain – Through this section, Fairplay’s coverage is extended from the traditional portto-port coverage of shipping to door-to-door movement of cargoes, including port operations, road and rail connections and supply chain considerations, as they relate to shipping operators.

People & Places – This section takes a different angle on, at their simplest level, two of the most significant factors in global shipping:

Lookout – One of the few legacies from the old Fairplay layout, Lookout is a perfect fit with the new Fairplay, providing highly respected, forward looking opinion around key industry issues. Story of the Week – The issue of the moment, which has greatest relevance for the global shipping community, through the eyes of Fairplay’s leading journalists and analysts. Far more than just ‘big news stories’, these pieces will be a ‘must read’ for our core readership – forward looking, compelling content detailing the most significant opportunities or challenges facing the industry..

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POWERHOUSE FEATURES The following calendar shows the scheduled Powerhouse features for 2010. These are in depth reports, focused on specific locations - from New York to London and Greece to China - and are fundamentally significant to the shipping industry around the globe. Powerhouse features do not run in every issue and editorial in all other issues is delivered within the regular sections detailed overleaf.

JANUARY

7

Fairplay does not produce an editorial calendar. This ensures that we can consistently deliver content that is timely and relevant to Fairplay’s readership. This guarantees your marketing appears in an engaging environment in every issue.

14

21

28

11

18

25

11

18

25

Annual Preview

FEBRUARY

4 Dubai

MARCH

4 New York

APRIL

Meditteranean

1

8

Brazil

MAY

15

29

Singapore

6

13

20

Cyprus

JUNE

22

27 Greece (Posidonia)

3

10

17

24

15

22

London

JULY

1

8

Panama

AUGUST

29

Japan

5

12

19

26

9

16

23

India

SEPTEMBER

2 SMM

OCTOBER

South Korea

7

14

Northern Europe

NOVEMBER

4

21

28

Caribbean

11

18

25

9

16

23

China

DECEMBER

2

Photo: Hapag-Lloyd

Latin America

The Powerhouse features list is subject to change, with updates available on request.

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2010 MAGAZINE ADVERTISING RATES Advertising Unit

Frequency

1x

6x

12x

25x

51x

Double Page Spread (275 x 420mm trim size) (281 x 426mm with bleed)

Sterling Euro Dollar

5,382 6,840 10,890

4,925 6,259 9,964

4,698 5,971 9,507

4,209 5,349 8,516

3,229 4,104 6,534

Full Page (275 x 210mm trim size) (281 x 216mm with bleed)

Sterling Euro Dollar

2,990 3,800 6,050

2,736 3,477 5,536

2,610 3,317 5,282

2,338 2,972 4,731

1,794 2,280 3,630

Half Page Solus Island (178 x 123mm)

Sterling Euro Dollar

2,467 3,135 4,991

2,257 2,869 4,567

2,153 2,737 4,357

1,929 2,452 3,903

1,480 1,881 2,995

Half Page (122 x 190mm horizontal) (250 x 93mm vertical)

Sterling Euro Dollar

1,973 2,508 3,993

1,806 2,295 3,654

1,723 2,189 3,486

1,543 1,961 3,123

1,184 1,505 2,396

Quarter Page (60 x 190mm horizontal) (122 x 93mm vertical)

Sterling Euro Dollar

1,302 1,655 2,635

1,192 1,515 2,411

1,137 1,445 2,301

1,019 1,294 2,061

781 993 1,581

Eigth Page (30 x 190mm horizontal)

Sterling Euro Dollar

860 1,092 1,739

787 1,000 1,592

750 954 1,518

672 854 1,360

516 655 1,044

All rates shown above are for full colour advertising. Mono advertising is available at a 15% discount.

Positional Premiums (All positional premiums are applied to achieved series rates) Inside Front Cover

Outside Back Cover Inside Back Cover

Plus 20% (Outside Back Cover is available only for full page advertising) Plus 15% (Inside Back Cover is available only for full page advertising)

Guaranteed First Position in Specified Content Section

Plus 15%

Guaranteed, first quarter of publication

Plus 10%

Guaranteed, first half of publication

Photo: Capt. Shailendra Saini

Plus 20% (Inside Front Cover is available only for full page or double page spread advertising)

Plus 5%

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2010 WEB ADVERTISING RATES Per Week fairplay.co.uk Leaderboard Banner Box Banner Double Button Single Button

Per Month

Sterling

Euro

Dollar

Sterling

Euro

Dollar

733 646 503 517 —

931 821 639 657 —

1,482 1,306 1,017 1,045 —

2,550 2,250 1,750 1,800 1,200

3,240 2,859 2,224 2,287 1,525

5,158 4,551 3,540 3,641 2,427

1,750 1,550 1,550

2,224 1,969 1,969

3,540 3,135 3,135

— — —

— — —

— — —

— —

— —

— —

1,200 800

1,525 1,016

2,427 1,618

— — —

— — —

— — —

1,597 981 668

1,991 1,246 848

3,230 1,984 1,351

Fairplay Daily News Email Banner (top of page) Box (right side of page) Banner (under main news story)

wsdonline.com Leaderboard Banner (sitewide) Leaderboard Banner (industry specific)

AIS Live

Photo: Capt. Shailendra Saini

Home page of global site Regional banner advert Local banner advert

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Contacts Advertising Sales Manager Adam Foster Direct Telephone: +44 1737 379 717 Mobile Telephone: +44 787 068 8697 Email: adam.foster@lrfairplay.com

Acting Production Supervisor Sarah Treacy Direct Telephone: +44 1737 379 171 Email: sarah.treacy@lrfairplay.com

Editor Richard Clayton Direct Telephone: +44 1737 379 143 Email: richard.clayton@lrfairplay.com

Publisher Jon McGowan Direct Telephone: +44 1737 379 744 Mobile Telephone: +44 798 016 9413 Email: jon.mcgowan@lrfairplay.com

UK – HEAD OFFICE

REGIONAL REPRESENTATIVES

Lloyd’s Register - Fairplay Ltd Lombard House, 3 Princess Way, Redhill, Surrey, RH1 1UP, United Kingdom Tel: +44 1737 379700 Fax: +44 1737 379001 E-mail: sales@fairplay.co.uk Web: www.fairplay.co.uk

Japan Shinano Co Ltd Akasaka Kyowa Bldg, 2nd Floor 1-6-14 Akasaka Minato-ku Tokyo 107 0052 Japan Tel: +81 3 3589 4667 Fax: +81 3 3505 5628 E-mail: scp@bunkoh.com

OVERSEAS OFFICES USA 6175 NW 153rd Street, Suite 402, Miami Lakes, FL 33014, United States Tel: +1 305 718 9929 Fax: +1 305 718 9663 E-mail: sales-us@lrfairplay.com Singapore 78 Shenton Way #12-01 Singapore 079120 Tel: +65 6576 5300 Fax: +65 6423 0102 E-mail: sales-sg@lrfairplay.com

www.fairplay.co.uk

Korea Mr C H Park Far East Marketing Inc Room 103-1011, Brown Stone 1330 Baekseok-dong, Ilsan-ku Goyang-si Gyunggi-do 410-360 Korea Tel: +82 (2 ) 730 1234 Fax: +82 (2) 732 8899 E-mail: femads@unitel.co.kr

Fairplay Media kit 2010  

A4 19 pages containing media info for Fairplay magazine