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ISSUE 14: NOV/DEC 2010


ECO COUTURE FROM the streets of

NYC Sexy in Solar

BEAUTY: Tis the Season SEATTLE




MEN WE LOVE 6 Men IN MEDIA: Easy on the Eye, Heart & Planet



Editor In Chief DIRECTOR OF OPERATIONS WEBMASTER National Advertising Director Creative director Social Media Manager fashion DIRECTOr fashion editor ASSISTANT FASHION EDITOR beauty director beauty Editor DEPUTY EDITOR Features Editor EVENTS EDITOR NY EDITOR GUEST EDITOR EDITOR-AT-LARGE contributing editor take action editor contributing WRITER

contributing photographer

Anna Griffin karen snyder Wolfgang Kovacek Lynn Bershtel K.Y. SNYDER Luke Trimmings MICHELE LLANOS sarah griffin berns thuy nguyen emma pezzack Jolene Hart Shahrnaz Nancy Southwick Nicole landers & Beth Doane Vicki godal Johanna Bjรถrk nicole landers starre vartan zem joaquin & Felicia Rangel heather carter Deana Bracken CHRIS CONE emma grady vicki godal KENE GOLDSTEIN MELINDA HEDGES Nikki Lin AYSIA WRIGHT Gary Kingsnorth magda rod AYSIA WRIGHT JEFFREY FITERMAN Matthew Dean Porter Press Novelli Dan Brooks

ASSISTANT photographer

KEY hair STYLIST contributing hair STYLIST KEY MAKE UP ARTIST contributing MAKE UP ARTIST

contributing STYLIST

Geoffrey Forbes Jason Joseph Judd Minter Yoichi Tomizawa Julianne Kaye KELLY HUNT Cynthia Sobek Claudia Paolinelli

COCO ECO MAGAZINEd is published by Coco Eco Magazine. a Copyright 2010 Coco Eco Magazine. All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without the written permission of the Publisher.




08 10 12



34 38 44 48 50 52

THE FUTURE OF ECO-FASHION Diamonds: Glamorous, Glam and Green reconstructing Louis Vuitton FASHION EDITOR LOVES SPOTLIGHT ON FASHION: Calleen Cordero



CAMPAIGN for safe cosmetics

66 70 72

Statements are everywhere in luscious brows, thick voluminous lashes, bright ‘look at me!’ red lips, and huge vixen hair.

Beauty Director Loves Spotlight On Beauty: STRANGE INVISIBLE PERFUMES

What’s the best way to capture a treasured memory or moment? For perfumer Alexandra Balahoutis, founder of Strange Invisible Perfumes, memories, visions and pure imagination come alive in fragrance.


Justin Berfield, Reid Scott, Jeff Corwin, Eduardo Fischer, Tom Szaky & Sharad Devarajan

TAKE ACTION one for one: Toms Shoes


Our Sustainable New York Minute


FEMALE PROFILE 2010’s MOST influential women

LIVE Planet illogica One loan at a time holiday libations top 10 New year’s resolutions


80 82 94 96 100 102

GO The Eco-chic Guide to seattle


E-SCENE Starts With you Women inspiring women Eco chic hong kong Opportunity Green NY Fashion WeeK Eco Fashion Week Vancouver Eco luxe london Sea Shepherds


116 120 122 124 126 128 130 132

Nov/Dec 2010 / ISSUE 14




The holidays are almost upon us, and as we round out another year we look back with gratitude. 2010 has been an intense and grounding experience for many, but through the challenges it has also proven to be a year of reflection, growth and innovation, as we seek to find solutions to some of the world’s concerns. What has excited me most is experiencing the rapid growth of a conscious collective, and whilst we have all witnessed horrific tragedies such as the BP oil spill, Haiti, the Icelandic and Indonesian volcanoes, and a number of other violent acts of nature, it seems that now more than ever, a global movement is passionate about taking action. This was incredibly apparent during my visit to Sao Paulo, Brazil this October to participate in the inaugural SWU Music & Arts Festival. SWU, short for Starts With You, was a 3-day live event, featuring over 74 global acts and headliners such as Rage Against the Machine, Dave Matthews Band, Kings of Leon, and Tiësto, set against a backdrop of art installations, and the Global Sustainability Symposium. To say this trip changed my life would be an understatement, and having hung out like a rock star on stage with Rage and Dave Matthews in front of 165,000 of my closest friends, whilst meeting the most incredible and inspiring global thought-leaders on sustainability, I returned to the US invigorated with my faith renewed.

This issue of Coco Eco is particularly special, as it is annual green issue. Of course every edition of our magazine is eco, but this one focuses entirely on the planet, as we celebrate the very best in people, products, and organizations committed to protecting Mother Earth. We feature some fabulous girls in our 2010’s Most Influential Green Women’s list, whilst our Men We Love column celebrates six amazing Eco Warriors, all using the medium of entertainment to engage and inspire. I am also thrilled to share our first ever NYC fashion spread, curated by our very talented Fashion Director, Michele Llanos, and shot by fashion photographer Matthew Dean. It is absolutely stunning, and the perfect collection of eco-couture for your holiday wardrobe. Combine that with Beauty Director, Emma Pezzack’s sultry party looks in ‘Tis the Season, and you will be looking eco-chic from head to toe, from now to New Year’s Eve! Finally, from all of us at Coco Eco Magazine, we wish you a very happy holiday. However and wherever you are celebrating, please go easy on the planet, and remember to reduce, reuse, and recycle. It is the most energy intensive time of year, but if we choose to be smart, we can all make a difference whilst having a great time. Looking forward to seeing you in 2011! With love and gratitude,

Anna Griffin Editor In Chief, Coco Eco Magazine 8

| COCO ECO MAGAZINE | November - December 2010






Heather CARTER

Emma Grady is a freelance writer and editor based in New York City. As a fashion contributor to Discovery’s Planet Green and, Grady has published hundreds of articles on green fashion and beauty and has interviewed environmental leaders and celebrities, such as Robert F. Kennedy Jr. and Nigel Barker. In September 2010, Grady founded PastFashionFuture, a style site dedicated to ethical fashion. Grady’s work has been mentioned in numerous publications, ranging from Women’s Wear Daily (WWD) to Ecouterre.

Nicole Landers is considered one of Los Angeles’ premier environmental specialists. Firmly committed to being part of the solution, she co-founded econnect grp. to aid the environmental community in changing locally to affect globally by working with both commercial (schools, businesses, hospitality, retail, restaurants) & residential clients by utilizing the LEED® green building certification program.

Matthew began his professional career working as an assistant to the legendary photographer, Bruce Weber and as a first assistant to Aldo Rossi III. He travelled the world working on major editorial and advertising campaigns, photographing celebrities and working on fashion and fine art projects. In the process, Matt’s singular vision emerged. Using elements from the classic style of photography, he finds the human and natural qualities of the subject, showcases them with unique backgrounds.

Heather was an avid writer from an early age and studied English language and Literature at College in England.  At the age of eighteen she took advantage of her dual citizenship and returned to America where she attended the Walter Conkite School of Journalism at Arizona State University.  During her time in Arizona Heather became actively involved in various charities including the Boys & Girls Club of Arizona, Fullness of Life Foundation and Safe Haven Shelter for Animals. 

Guest Writer

Guest Editor

Contributing Photographer

Take Action Editor


Dalia Infinity Filigree Cigar Ring Swirls of infinity filigree, hand twined and coiled to form a cigar band. Detailed with a cascade of genuine aquamarine, peridot, lemon quartz and amethyst briolettes with tightly coiled filigree charms, all capped with diamond cut silver beads and gold plated for a vermeil finish. Hand made by Indonesia by skilled artisans. - $250.00 Gold Plated - $195.00 Sterling Silver

Silver Aviator Unitdot Bamboo Eyewear Beautifully crafted classic Aviator style sunglasses with Hand-crafted natural bamboo detail, and UV400 protection. - $128.00

EcoSkin Made in USA of sustainable materials like bamboo and tencel spandex, the long sleeve knit Kea Dress features a side zipper and ruched detailing. Eco-chic, eco-smart, eco-sexy, and so comfortable it feels like you’re wearing your pj’s. We love the charcoal grey! - $176.00

The Organic Glam Fragrance Collection Beautifully packaged, the Organic Glam Fragrance Collection is sophisticated, luxurious and organic. Free of artificial fragrances, colors, phthalates, or animal ingredients. Immerse your senses in Jasmine, Oriental Blossom, Oud or Citron. - $220.00

SKYN ICELAND Pure Cloud Cleanser with Biospheric Complex Pure Cloud Cleanser is the ultimate cream cleanser for dry skin, removing dirt and makeup so depleted skin emerges fresh and glowing. Formulated with pure Icelandic glacial waters to soften and hydrate skin, this intensely nourishing, formula is packed with replenishing extracts and natural moisturizers. - $28.00

COCO ECO EDITOR LOVES All I Want For Christmas! Selected by: Anna


Deborah Lindquist Reincarnated Cashmere From Deborah Lindquist’s signature upcycled cashmere collection. Cardigan with skull and rose appliqué, and pearl buttons rhinestone and nailhead embellishment. Reincarnated cashmere scarf with pink ribbon appliqué, and rhinestone embellishment. - $375.00 cardigan - $150.00 scarf

Calleen Cordero Gia Handbag

Altru Artistry Aromatic Soy Blend Candle

Handmade by local artisans, including hand pressed metal work, and handdyed leather using all natural ingredients, each piece maintains a-one-of-akind perfection. The Gia is this Editor’s bag for fall.

Nestled with a medley of rich, warm spices and creamy vanilla with hints of black tea. The Artistry collection pays homage to the richness of Moroccan art and culture, and its beautifully complex, yet tremendously sophisticated influence on human history, modern art, cuisine and design. Containing pure soywax, lead-free wick, alcohol free and beautifully packaged in 100% materials.

- $610.00

- $55.00



Our Sustainable New York Minute

PHOTOGRAPHY by: Matthew Dean STORY by: Michele Llanos, Fashion Director STYLED by: Claudia Paolinelli MODEL: Angelica Bogatyrova, Women Direct MAKE-UP by: Cynthia Sobeck at See Management PHOTO ASSISTANT: Jason Joseph HAIR by: Yoichi Tomizawa at See Management I LOVE NY GRAPHIC by: Lucky Alverez CocoEco wishes to thank Academy of Art in San Francisco and Parsons School of Design in NYC for their help with this story. 14

| COCO ECO MAGAZINE | November - December 2010

Hat, Leah C Couture Millenary Dress, Academy of Art Graduate, Camilla OlsOn

Bolero, Robin Brouillette 16 | COCO ECO MAGAZINE | November - December 2010


Silk gown and silk chiffion throw, Robin Brouillette

Hand beaded romper and lace robe, Academy of Art graduate, Maria Korovilas Shoes, Camilla Skovkovgaard

Silk gown, Robin Brouillette Metal bangles hand made by Syrian artisans, STYLIST’S OWN

Silk chiffon ruffle vest, Robin Brouillette Re-cycled parachute skirt, Norma Kamali Jewelry & Leather belt, Mara Carrizo Scalise Design Shoes, Olsnhaus

Angora sweater, Stella McCartney Available at Barney’s NY Leggings, Suno, Available at Barney’s NY Shoes, Camilla Skovgaard Tahitiian pearl and 22 recycled gold necklace, MICHELE LLANOS 22 | COCO ECO MAGAZINE | November - December 2010

Tunic and & leggings, Suno, Available at Barney’s NY Shoes, Olsnhaus Hat, Leah C Couture Millenary

Sequin dress & Silk taffeta trench coat, Robin Brouillette Jewelry & Leather belt, Mara Carrizo Scalise Design Shoes, Olsnhaus Hat, STYLIST’S OWN

Sequin dress & Silk taffeta trench coat, Robin Brouillette Jewelry & Leather belt, Mara Carrizo Scalise Design Shoes, Olsnhaus Gloves, STYLIST’S OWN

Hand-stitched metal vest, Maria Korovilas Beaded pants, Suno, Available at Barney’s NY

Silk gown and silk chiffion throw, Robin Brouillette Metal bangles hand made by Syrian artisans, STYLIST’S OWN

Hat, Leah C Couture Millenary Dress, Academy of Art Graduate, Camilla OlsOn 28 | COCO ECO MAGAZINE | November - December 2010

Skirt and top, Norma Kamali Reclaimed leather jacket and Marlo bag, The Sway Vintage fingerless gloves, STYLIST’S OWN

Silk and wool felted dress, Parsons School of Design, Product Design Graduate, Patricia Voto Hat, Leah C Couture Millenary Boots, Olsnhaus Metal bangles hand made by Syrian artisans, 30 | COCO ECO MAGAZINE | November - December 2010 STYLIST’S OWN

Silk taffetta jumpsuit, Robin Brouillette Boots, Olsnhaus Metal bangles hand made by Syrian artisans, STYLIST’S OWN

Vintage faux fur hoodie, STYLIST’S OWN Silk and wook felted shirt, Parsons School of Design, Product Design Graduate, Patricia Voto 32 | COCO ECO MAGAZINE | November - December 2010



Sexy in Solar WRITTEN by: Chris Cone PHOTOGRAPHY provided by: Quavondo

and Ed Kavishe/Fashion Wire

In early October, Portland Fashion Week collaborated with SolarWorld USA and Project Runway Season 7 winner Seth Aaron Henderson to showcase his stunning high-fashion runway collection that embodies solar energy and technology. Seth Aaron’s collection features designs inspired by U.S. solar manufacturing pioneer SolarWorld. The highlight of the collection was an angular, highly structured evocation of the little black dress whose design is based on SolarWorld ‘s new, sleek, black high-performance solar panel. The outfit highlights that ‘Solar Is the New Black’--the theme of SolarWorld’s synergistic new connection to fashion & lifestyle.

‘Project Runway’ Season 7 winner Seth Aaron Henderson notes, “Once I heard about SolarWorld and all they’re doing, and got a tour of their factory, the creative ideas were flowing and I knew it was how I wanted to debut at Portland Fashion Week.” PHOTO CREDIT: Ed Kavishe /Fashion Wire Press

Seth Aaron believes his designs are the first to go far beyond literal interpretations of solar power that have incorporated actual technology elements for show or use. By combining fashion with solar-technology design influences, Seth Aaron joins SolarWorld and Portland Fashion Week in making a statement that sustainability is fashionable. Seth Aaron notes, “This [collection is] a fun mix of fantasy and ‘wearability’, hardness and softness – pieces that take concept and costume and connect them with reality. It’s an artistic story about solar power and renewable energy. But, as it should be, it’s a fashion story, a fashion collection.”** SETH AARON

PORTLAND FASHION WEEK People FallECO 2010 34 | Tree, COCO MAGAZINE | November - December 2010

‘Solar Is the New Black’ by Seth Aaron PHOTO CREDIT: Quavondo

Seth Aaron notes, “Portland Fashion Week is more than just local to me. It has really forged ahead of regional fashion weeks in the U.S. and is a leader in sustainability.” PHOTO CREDIT: 36 | COCO ECOQuavondo MAGAZINE | November - December 2010

Seth Aaron collection PHOTO CREDIT: Ed Kavishe /Fashion Wire Press

Seth Aaron collection PHOTO CREDIT: Ed Kavishe/ Fashion Wire Press

Seth Aaron collection PHOTO CREDIT: Ed Kavishe/ Fashion Wire Press

Seth Aaron collection PHOTO CREDIT: Ed Kavishe/ Fashion Wire Press

Seth Aaron collection PHOTO CREDIT: Ed Kavishe/ Fashion Wire Press

Seth Aaron enjoying the accolades his collection received from the audience PHOTO CREDIT: Ed Kavishe/Fashion Wire Press

Seth Aaron collection PHOTO CREDIT: Ed Kavishe/ Fashion Wire Press




Eco-Fashion Design duo Costello Tagliapietra uses AirDye for their gorgeous couture pieces that have been worn on the red carpet by celebs like Heather Graham and Catherine Zeta-Jones. PHOTO CREDIT: Brooke | November - December 2010 38 | COCO ECORandy MAGAZINE

WRITTEN by: Johanna BjĂśrk, PHOTOGRAPHY provided by: As noted

What is eco-fashion? If only there was an easy way to answer that question. There are many ways to look at sustainable fashion, and all the false marketing out there makes it even harder for us to make educated, conscious decisions. What to do? Arm yourself with knowledge! Find out what innovative materials are out there, how the fashion industry is using recycled materials and innovative pattern-making in an attempt to move toward zero-waste and how designers are learning the benefits of open-source collaboration. Certification and Standards There currently is no industry-standard environmental certification for the fashion industry, making it hard for consumers to compare and make educated buying decisions. Everyone I spoke to seem to be in agreement that a universal standard, similar to our food label, is needed but that it needs to be developed collaboratively in order for everyone to use it. Eco-Index seems to be the current front runner, and some designers have started adhering to their principles in anticipation. But, come on fashion industry, let’s make up our minds here!



Materials - Beyond Organic Cotton Sourcing is a big problem among designers who want to produce their lines sustainably. Organic cotton has gotten an unfair amount of attention in the mainstream, and become a sort of get-outof-jail-free card for big box retailers who want to cash in on the eco buzz. All cotton requires massive amounts of water to produce, an especially disturbing fact when it is being made in developing countries that are already facing life-threatening water shortages. Sustainable materials like lyocell (most commonly referred to as tencel) and cupro, both made made from regenerated wood-pulp cellulose fiber, have found some popularity in the mainstream and cruelty-free materials like peace silk (made without killing the silk worm) are also gaining traction.

generally need less washing, ironing and care and can also be dyed using a lot less water than natural fiber. AirDye, a company based in California, has developed a way of using air instead of water to dye fabric — no hazardous waste is emitted and no water is polluted or wasted. In reducing the energy requirements for producing a garment, the process also allows lowering of cost. At the recent event Behind The Seams, organized by Afingo, Paul Raven, Chief Sustainability & Marketing Officer at AirDye, said another important point is that the process is faster, thereby eliminating the need for “forecasting,” a common practice in the fashion industry where fabrics and garments are overproduced in order to meet projected demands. If that garment does not end up selling as well as was expected, these overruns sometimes end up getting destroyed so as not to clutter the market. In Europe, there have been discussions to put into law that clothing chains should be responsible for the end-of-life scenario of all their products, forcing a takeback system to be put in place.

“Many designers are also choosing to work with women’s co-ops and rural artisans in countries like India, Uganda and Brazil. It’s obviously far from local, but this kind of Designers spend about 85% of their time sourcing. production hits more Finding the right, ethically produced materials can be on the people part of the very difficult, and few small designers can afford to triple-bottom line gamble on trying out new suppliers. Just launched in (people, planet, October, Source4Style is an online-based compreprofit).” hensive library of materials. The company has already done the vetting and designers are easily able to order smaller quantities and samples. Synthetics, Dyes and Eliminating Waste Synthetic textiles make up two thirds of the fiber consumed world-wide. Many eco-conscious consumers have been trained to shun synthetics, that are often made from petroleum-derived materials. However, when a garment’s full life cycle is taken into account, synthetics may actually be the better way to go — simply because they

Reusing and Reducing Why create something new when there is stuff out there just waiting to be reused? There really is no limit to what can be done with recycled material. There are two main kinds: post-consumer — found material, something that had a previous life in the hands of a consumer, and pre-consumer — discards, essentially process waste from factories.

There has also been a lot of focus on heritage brands lately, with old workmen’s clothing like Wolverine boots and Filson bags reentering the market. This is good, because the spirit of heritage dressing is that you buy one piece and wear it until it falls to shreds — it should really be made to outlast you. But, few of us have the kind of dedication it takes to commit to one pair of boots or one bag. If a heritage piece is simply one of many, then the effort is wasted. Pattern Making and Zero-Waste Design Most garments waste 15-20% of the fabric from which they are cut, mostly because the industry-standard pattern-making processes are very outdated. Parsons School of Design, in collaboration with ecoFUTURE OF ECO-FASHION | Continued

Costello Tagliapietra’s AirDye collection PHOTO CREDIT: Randy Brooke

British designer Christopher Raeburn uses found material like parachute and military fabric to create fashion forward designs that have been worn by celebrities like Blake Lively. PHOTO CREDIT: Sam Scott-Hunter

Rugged design classics like Filson bags have reentered that fashion scene as part of the Heritage Brand trend.

Classic workmen boots like Wolverine are being worn by more and more young men that have never set foot in a factory. Fleeting trend or sustained reaction toward over-consumption?

Panelists at Afingo’s “Behind The Seams” event included Simon Colling, Dean of Fashion at Parsons, Natalia Allen, Creative Director of Design Futurist, John Patrick, Designer of Organic by John Patrick, Carolyn Priebe, Product Development Manager at Loomstate and Rogan, Paul Raven, Chief Sustainability & Marketing Officer at AirDye, and Anthony Lilore, Board Member of Save the Garment Center.

Bags by Brooklyn-based John Patrick started his eponymos like The Sway are made from Organic in 2003 as a response to “two pre-consumer leather scraps decades of too much” 42 | COCO ECO MAGAZINE | November - December 2010 PHOTO CREDIT: Abigail Doan, Ecco Eco


fashion label Loomstate, began offering a class called Zero Waste Garment this semester. Parsons Assistant Professor of Fashion Design and Sustainability Timo Rissanen and Loomstate designer Scott Mackinlay Hahn are teaching students how to design garments without creating unnecessary fabric waste in the process. Each student will design a pair of jeans that are as close to zero waste as possible, but also have serious commercial appeal. Because, no matter how inventive or genius a design may be, if it doesn’t sell, change has not been created. The winning design will be produced by Loomstate, who has, interestingly, decided to walk away from producing denim on a large scale until the production processes allow higher efficiency. Redesigning factories and making new equipment is a very costly process and few sustainably minded fashion companies are large enough to bring about that change. “There are dinosaurs running this industry — small is not going to change the world,” says Simon Collins, Dean of Fashion at Parsons. So, what will then? The answer is simple — consumer demand. Every time we buy something, we are voting with our hard-earned sartorial dollars, it’s important that we know what we’re putting them toward. Domestic Production, Co-Ops and Artisans Anthony Lilore, board member of Save the Garment Center, describes what is happening in New York’s garment district as a microcosm of everything that is wrong with this country. He goes on to point out that the Garment Center is not at all dead, quite the opposite. More fashion industry start-ups are located in this part of Manhattan than in London, Paris and Milan combined, which makes the area a very important driver of domestic design, business and economy. American Apparel was an early pioneer, making “Made in LA” a crucial part of the business as well as marketing efforts.

empowered us to put pressure on companies like never before. Corporations will always be driven by profit, but they will also always need consumers. The power is in our hands, which is why education is so important. Sustainable design offers no easy answers of definite dos and don’ts. “We are at the beginning of this whole thing,” says John Patrick, designer of Organic by John Patrick, who believes that change will come organically and gradually, as designers keep learning. Carolyn Priebe, Product Development Manager at Loomstate and Rogan, says that, in her experience, the sustainability world is very open-sourced, with designers sharing information and resources in a way that has never before occurred in the fashion world. Simon Collins concurs, saying that there is a sense of “we’re in this together.”

“Designers no longer feel the need to keep their knowledge to themselves. Most are, instead, very open to sharing the knowledge they’ve acquired, without fear of being ripped-off. ”

Many designers are also choosing to work with women’s co-ops and rural artisans in countries like India, Uganda and Brazil. It’s obviously far from local, but this kind of production hits more on the people part of the triple-bottom line (people, planet, profit). By providing jobs for women who otherwise would be unable to support their families, designers are keeping children out of poverty (and factories) and empowering women to earn their independence. Open-sourcing and Education There has been a tremendous decentralization of power in all areas of society. The virtually unlimited access to information have

Designers no longer feel the need to keep their knowledge to themselves. Most are, instead, very open to sharing the knowledge they’ve acquired, without fear of being ripped-off. “What we do with our knowledge is what is proprietary,” says Patrick.

Aspiring designers should focus on building a sort of internal knowledge bank, where they have access to all the options and can use them to judge each scenario. Networking with like-minded designers is also a must for those looking to break into the sustainable fashion business today. Organizations like the Ethical Fashion Forum, NICE and Afingo provide great platforms for discussion. “There’s no need to compromise anymore,” says Collins. Great design can, and should, be innovative, gorgeous and sustainable. **



Diamonds: Gorgeous, Glittery, and Now Ethical Too

Top left: Petals pendant by Ruff&Cut Top right: Diamond and silver rings by Dejorio Top right: Boulder cluster ring by Ruff&Cut

WRITTEN by: Starre Vartan PHOTOGRAPHY provided by: DeJorio

and Ruff&Cut

The most interesting thing about diamonds is that most of what we think we know about them is untrue. For starters, that they are rare and difficult to come by; they are neither. Diamonds are just as common as any other gemstone (rubies are actually the least common of all), and they are less interesting, geologically. Like their close relative graphite, they are composed of a simple carbon structure that due to its lattice shape, makes the stone incredibly hard; diamonds are pure carbon and nothing else. The idea that they are rare arises from very clever marketing over the years, specifically diamond’s modern connection with engagement and love. Historically, engagement rings were designed with and without stones and used gems of all sorts and colors. It was in 1939 that the ad campaign to market diamonds, which were declining in popularity in the United States, was devised by the agency N.W. Ayer for De Beers, who wanted to create new markets for their stones. They were successful, convincing young men that a diamond was the best way to show their fiancÊs how much they were loved. Today, diamond marketers spend billions yearly on advertising to keep DIAMONDS | Continued

DIAMONDS | Continued

encouraging us to associate diamonds with love, power and exclusivity, when really they are plentiful and cheap. Despite how much they cost at the jewelry store, diamonds are actually pretty inexpensive to procure. It costs less than $10.00 to dig a .8 carat diamond out of the ground, polish it, and ship it to the US, where it will be sold for $1000 or more. A small group of diamond mining companies controls the market creating artificial scarcity, which causes the high price of diamonds. The reason that diamonds are inexpensive is that the majority of diamonds (even now) are made from the backbreaking labor of the African people who mine them. Laborers make about $30 a week officially, (but usually make half that) and the Indian people who cut and polish them get an average price of .25 cents to cut a stone. While not all diamonds come from Africa (some are from Canada and Australia), the majority do.

Just because insuring diamonds are conflict-free has been a challenge doesn’t mean that it should be given up on. Quite the opposite; those who are continuing to work on this thorny problem should be supported and encouraged.

“We are now in our third holiday season, and more and more consumers are coming to us for our ‘glittering conscience’ jewelry.” - Wade Watson, Founder, Ruff&Cut

The term “blood diamonds” comes from the African diamonds that have been used to fund wars: Rebel leaders in Sierra Leone have used diamonds to pay for weapons that have thus far killed 75,000 and left 12 million homeless. Since Americans buy 65% of the world’s diamonds, you can bet our lust for the gems has financed murders. Fortunately, for those who appreciate the diamond’s unique sparkle, there are plenty of alternatives to blood diamonds and the environmental destruction that goes along with them. The most well-known (and far-reaching) attempt to wrest control of diamond profits and power from those who would use it to fund wars and other conflicts is the Kimberly Process. Officially, the process, adopted in 2003, works to stem the 46

flow of conflict diamonds through a number of strictures and bookkeeping steps so that diamonds can be certified as conflict-free. The Kimberly Process has come under fire for lack of effectiveness, and despite companies both large and small attempting to keep the blood diamonds from those that are responsibly mined, often the more ethical gems get mixed with the criminal ones. Bruce Renny, marketing director at DeJoria, an online ethical diamond retailer, explains, “There are always those who attempt to sell conflict diamonds into the legitimate diamond trade - a shameful reality.”

Tiffany’s has been working for years to go beyond the Kimberly Process and has created its Laurelton diamonds initiative, which, according to the company,“…[recognizes] that diamondproducing countries want, and indeed deserve, to benefit from their diamond resources. We believe that diamond activities should be used to further develop and sustain economies, to create employment opportunities and to support the broader social goals of communities and nations. It is our responsibility to contribute to this effort.”

Tiffany’s also keeps diamonds out of their supply chain that are from the Marange district of Zimbabwe, and keeps its eye out for other potentially problematic areas. While mainstream jewelry companies are making some efforts, smaller organizations have made bigger changes more quickly, showing the wide-ranging possibilities in the diamond industry to create sustainable mining that truly benefits communities. But the power of change lies in the hands of the consumer. “We can see public awareness reaching the point where the more conscious consumer will be demanding proof of origin of each and every diamond they buy. In anticipation of this, we can see the legitimate diamond trade being increasingly obliged to provide proof of origin of all diamonds,” says Renny. It’s incumbent upon anyone buying a diamond to ask for certification that it’s conflict-free. Wade Watson is currently founder of Ruff&Cut, a sustainable couture jewelry company, but was previously a principal in Pride dia-

| COCO ECO MAGAZINE | November - December 2010

monds, founded in 2005. Watson has taken the lessons he learned at Pride, where wage equality, gender equity, environmental responsibility, community-based investing and third-party verification of their practices were built into the company’s business from the get-go (the company succeeded in creating both a sustainable product, and also was able to build schools and medical centers in Sierra Leone where they operated) and brought them to his newest venture, Ruff&Cut. Specializing in both pre-designed and custom designed jewelry, Watson says his company has gone beyond simply certifying diamonds as conflict-free (which it does with a rigorous sourcing process wherein the company works directly with the diamond miners) and also uses certified recycled metals, ensures that polishing of the stones is done with diamond dust instead of silica (which has serious health effects), and tacks on a 10% fee to the price of any piece which goes directly back to the community through an NGO partner. “We are now in our third holiday season, and more and more consumers are coming to us for our ‘glittering conscience’ jewelry,” says Watson. Brilliant Earth, where you can design your perfect ring online, offers only recycled metals and certified conflict-free Canadian diamonds. Leblas, based in the UK, also sells jewelry and diamonds that have been certified, and tries to source most of their gems from Canadian mines, where stricter rules, both environmental and social, are implemented and enforced.** DEJORIA



Brilliantearth Starting at the top, Silver Star necklace, Lily necklace, and Medallion bracelet, all by Ruff&Cut



Reconstructing Louis Vuitton WRITTEN by: Emma Grady PHOTOGRAPHY provided by: Mariano

G and Silja Magnusdottir courtesy of Parsons The New School for Design

In New York City, on Tuesday, October 12, 2010, students from Parsons The New School for Design deconstructed Marc Jacobs-designed Louis Vuitton garments, bags, and accessories in a live design competition, called “Reconstruction 2.0.” This is the second year that Parsons The New School for Design has teamed up with Louis Vuitton. Held at Parsons galleries on Fifth Avenue and at Louis Vuitton’s boutique in Soho, the challenge brought six teams of design students together to reinvent luxury fashion pieces and recreate them into conceptual installations. The winning team, Janelle Abbott, Zachary Clark, Emily Hudson and William Norris, won for their “Time Travel” blanket design. According to Parsons, the Time Travel team created a “topographical map of space and time” with a design created by arranging Vuitton clothing into a blanket with layers of colored fabrics in hues of blue, red, black and browns. An interlinking hand stitched “path” was woven through the blanket base inviting viewers to a visual journey on the garment itself. The winning team was awarded a trip to Paris to tour the Louis Vuitton Museum and workshop.** The winning design, “Time Travel” by students at Parsons The New School for Design.



People FallECO 2010 48 | Tree, COCO MAGAZINE | November - December 2010

A Parsons student takes part in the live design competition at Louis Vuitton

Peter Ingwerson - Illuminati II Anybody that knows me, knows how I feel about Peter Ingwerson and his labels Noir, Bllack Noir and Illuminati II. Peter Ingwerson is a genius. His first label, Noir, was one of the first of it’s kind, high-end, runway-worthy, conscience collections.  Now, with Illuminati II, his Ugandan cotton project has built schools for the children of the women who work the organic cotton fields. - The  Kabecka: Victoriana top in Illuminati II with pintucks and silk lining, €293.00 - Farah: Feathered waistcoat with silk chiffon lining, €1,333.00 - Halyn: Slender leather sleeves, €467.00

Andrea Gutierrez Couture Cuff Vintage seed beads culled from disassembled antique handbags; Faceted, vintage metal studs plucked from French theatrical costumes; Sterling silver beads; and 49.5 hours of hand-embroidering onto silk found in a dressmakers scrap pile, make up this stunning cuff. One-of-a-kind, custom-designed cuffs. - $2,654.00 Available at Broken English; Brentwood Country Mart, LA, CA, and Andrea Gutierrez Jewelry: 213-255-1338

Laura Treloar- Feather Bib Necklace I recently discovered this handmade silver and feather necklace on This necklace is a juxtaposition of silky, soft hackle feathers and metal. A perfectly simple yet strong statement, the artist hand-makes each one of her many creations, and because I am a huge proponent of artisan work that I choose to share this amazing piece. - $75.00

Irene Bussemaker “Mohawk” Hat For all the hat lovers out there, here’s an in your face collection from The Netherlands that intersects art and fashion. Inspired by Brittany Spears shocking head shaving incident, this stunning creation questions the adornment of a shaved head. - €450.00

Acrobats of God Another Fabulous sustainable shoe line! Acrobats of God, the new project by Nicole Brundage, proposes to rework the simple things in life to create a quirky new perception of fashion. Traditional techniques such as knitting and weaving are reinterpreted through unexpected materials such as elastic. Design masterpieces entirely made of multicolored elastic straps, with raw recyclable wooden heels. - €350.00


| COCO ECO MAGAZINE | November - December 2010


DIRECTOR LOVES Selected by: Michelle


THE SAWY - Marlo bag

Sunnies, we all love them, we all wear them…Modo Shop sunglasses are made from recycled materials, the beauty of this brand is they have so many styles, all of them so wearable, from vintage styles to present trends, I love this brand!!

I attended The Green Shows in NYC this past September and came across the coolest girl, with the coolest bags. The Marlo is designed by Belinda Pasqua, the genius designer behind The Sway, made in one of the only environmentally friendly factories in Karachi, Paskistan. This intensely gorgeous bag is made of scrap leather, but looks like it belongs in Barneys. Belinda is branching out to leather jackets and denim, and she is a force to be reckoned with.

- $129.00

- $900.00

MARIA FRANCESCA PEPE DRESS & JEWELRY I just came across this young Italian designer based in London. She produces in small family factories in Italy and always with small production runs with an aesthetic that blends EDGE and elegance. - Silk georgette dress, €750.00 - Ifigenia necklace, €750.00




Calleen Cordero: Bringing well-heeled design back to California

Calleen Cordero in her leather room at her North Hollywood factory.

WRITTEN by: Vicki Godal PHOTOGRAPHY provided by: Calleen


Calleen Cordero designs some of the world’s hottest organic leather shoes, boots, belts and bags while nearly single-handedly restoring the wooden heeled shoe business to California, as it was during the seventies. At Paris Fashion Week in October, Cordero had two collections premiere simultaneously including an exclusive showing of European haute couture reserved for fashion’s most elite designers and agents called the Premiere Class. Indeed, Cordero is at the top of her game.    Cordero merges European hand craftsmanship with American beauty and function. Cordero’s heels and platforms are amazing to look at and easy to wear.

“I’m all about comfort. Everything in the collection has to be ergonomically designed so that you roll when you walk in them. They’re sculpted and molded,” Cordero said. “A lot of wooden soles aren’t ergonomic, so they’re like walking on boards.” Working in leather footwear on two continents before age 20, Cordero spent her early designing years in Italy learning from master shoe designers, boot makers and leather tanners. “I went to Italy, worked with tanners and developed my own finishes,” SPOTLIGHT ON FASHION | Continued


Cordero said. “It pretty much became my style to have a natural finish on leather.”

As Cordero explains it, each piece in the process is integral, like a puzzle.

Calleen Cordero launched in 1999, as a sustainable collection of leather shoes followed up by handbags, then belts and leather goods, now leather jewelry. All have proven successful.

“Most of my shoes have wooden bottoms which I make on site,” Cordero said. “Heels are really an art form. The wood is layered alder wood from SFR (sustainable) forests that I get locally. Sandals use layer after layer of leather to make the arch support.

According to Cordero, many of the people working for her today started with her. That continuity produces a spontaneity of design, which manifests in her collection’s unique look.

Cordero is known for her leather’s quality, which is produced significantly differently than standard leathers.

“Most of my employees have been with me for 10 years, so they get really involved.” Cordero said. “I’m the designer but they’re doing this with me every single day. They come up with a lot of ideas.”

“We do everything under this one roof [and we] do everything by hand, from sewing and painting to leather latticing Nothing is transferred or shipped overseas. It’s all produced locally.”

“Traditionally, leather skins are tanned quickly, then sprayed with toxic chemical finishes,” Cordero explained. “My leather goes into huge wooden vats of vegetable oil for about 40 days and nights. It’s not toxic, but the other really cool thing about my leathers is, the more you wear them, the softer and more personalized they get. The belts even start to change color.” Integrating the natural finish of leather into her designs is Cordero’s signature.

Sharing the credit and fair, sustainable business practices are just another business day for Cordero. Eleven years ago when Cordero started her collection and factory in North Hollywood, that’s how she did business.

“Leather in its natural form is so gorgeous. The leather basically tells me what I’m going to design,” Cordero said. “I don’t like traditional leather because chrome tanning is so toxic to the environment.” Cordero said. “I particularly don’t like the finish of it. Vegan leather is more expensive and time intensive because it’s processed with vegetable oil.”

Walking into Cordero’s workshop is like walking into another world.

Cordero gets all her hardware for her bags, belts and boots from the equestrian world.

“We do everything under this one roof,” Cordero said. “In addition to designing and manufacturing, we do our accounting, communications, shipping and sales. That’s one way we’re sustainable. Nothing is transferred or shipped overseas or across the country. It’s all produced locally.”

“All of the hardware, the d-rings and buckles are solid brass or nickel from local tack shops that I’ve recycled. They’re super strong. I’ve also designed my own studs which are exclusive to my collection,” Cordero said. “After I design a stud, four molds are made of it in different sizes. Sometimes we blowtorch studs or change their tint to visually age them.”

“We do everything by hand, from sewing and painting to leather latticing,” Cordero said. “It takes 36 pairs of hands to make one pair of shoes. Everything starts as a flat piece of wood or leather, so start to finish, a pair can take five to seven hours to make.”

Excellent workmanship and skill aside, Cordero’s results are compelling for another, ethical reason.


A “sustainably closed loop” process applies to all Cordero’s leather goods. It means Cordero knows the environmental / social aspects at every stage of production and beyond, following her product’s life

SPOTLIGHT ON FASHION | Continued | COCO ECO MAGAZINE | November - December 2010

Calleen Cordero’s showroom in Los Angeles

Calleen Cordero artisan drilling wooden heels

Calleen Cordero “Onda_Pewter”


cycles from beginning to end. “I could take any of the pieces of these shoes, throw them into the earth and they would eventually decompose,” Cordero said. Designing and producing in house with a long time staff also has another equally valuable benefit. Cordero’s trade secrets don’t get out as easily. In any business, that’s a plus. “Its hard to knock me off because my stuff is so unique,” Cordero said. Cordero relayed the inspirations behind many of her signature styles, ranging from police holsters to chest armor.

Calleen Cordero “Zana Heel”

“When I design something, one thing begets another. Something may start out as a belt,” Cordero said. “Then I’ll design something else that would look as good as it does using the same idea.” Although Cordero is in over 200 boutiques and Barney’s number one belt vendor, the process is one piece at a time. One boot can require 17 – 25 hours of work. A handbag requires 14 hands to produce. “I do everything custom for every client. The buyers come here, choose what colors and styles of leather and hardware they want and we produce to their specifications,” Cordero said. “No one anywhere will have the same thing.” Expanding into jewelry, Cordero was drawn to the artistic style and talent of Mexico. She began working with Chamulan artisans, integrating their abalone beadwork and etching skills into her leather style. “I’m half Mexican, so I’m really intrigued by Mexico’s art and artisans. I love being there,” Cordero said. “Now, I can do business there.” Cordero described her creative process using a bracelet. “This amethyst pyramid bracelet started as a cuff and ended up as a shoe,” Cordero said. “The freehand needle point with agates on these sandals became the first piece in a collection that includes a clutch, belt and high heels.” “The most important thing to Calleen is her collection. Its her mission,” Director of PR Kara Wethington said. “Her whole vibe is really connected to that, as is everyone’s here. Arriving and hearing the artisans at work, I like being a part of what goes on every single day.** CALLEEN CORDERO Calleen Cordero surrounded by millions of studs used in decorating her hand-made 56 | COCO product line ECO MAGAZINE | November - December 2010




| COCO ECO MAGAZINE | November - December 2010

Tis SEASON the

WRITTEN by: Emma

Pezzack, Beauty Director

The festive season is the one time of year that you get to play big and party hard with your most sparkling personality on show. How apt then that the new bold face for Winter requires an amplified approach to hair and makeup; one that well and truly marks the demise of the ‘no makeup’ look we saw for Fall. Statements are everywhere in luscious brows, thick voluminous lashes, bright ‘look at me!’ red lips, and huge vixen hair. If there’s any time you have guilt-free permission to bust out some larger than life beauty moves… this is it. Have fun!

Black Mesh Top, Ultra Couture Cuff, Andrea Gutierrez 213-255-1338 Vintage Ring, Nola Singer

PHOTOGRAPHY by: Jeffrey Filterman ASSISTED by: Geoffrey Forbes MODEL: Kelly Thiebaud at Ford LA MAKE UP by: Julianne Kaye using jane iredale cosmetics ASSISTED by: Kelly Hunt HAIR by: Judd Minter using Pureology STYLED by: Anna Griffin




End of year festivities are time to play big! Big hair, big makeup, and the star wattage in your personality dialed up to maximum…

Korres Monoi Oil Bronzing Powder Get yourself a sexy, healthy flush that looks natural and sun-kissed. With Monoi Oil as the main ingredient this feeds your skin as well as your appetite for glam. - $28.00

Jane Iredale 24-Carat Gold Dust – Bronze This shimmering accent gives a subtle gilded look anywhere you want to add radiance and sparkle, with a silky feel that blends beautifully. - $12.00

Organic Glam Lipstick – Dark Nude Infused with moisture drenching butters and oils, your lips get all the nourishment they need while looking super soft and plump. Dark Nude makes for glamorous understatement. - £16.95

Sukicolor Tinted Active Moisturizer – Natural During the cold winter months skin craves moisture and this delivers. Get picture perfect but light coverage with a finish that’s youthful and radiant, using only natural & organic ingredients. - $45.95

AVEDA CONTROL FORCE You’ve spent a decent amount of time coaxing your hair into big, sexy tousled waves, now you want them to stay put. This spray has an ultra firm hold with humidity defense that will make your do last all night long if it has to. - $26.00

Suncoat Natural Liquid Eyeliner – Black Made from sugar based polymers, not petrochemicals, this natural liquid eyeliner has a rubber tip for precise application that will add major va va vroom to your peeps. - $16.99 60

| COCO ECO MAGAZINE | November - December 2010

Feather and Chain Bustier, Deborah Lindquist

Dress, Ecoskin Couture Cuff, Andrea Gutierrez 213-255-1338 Earrings, CC Skye Vintage Gloves, Stylist’s Own


BOLD moves Get the shake on drab and cold by looking glamorous and hot during these cold winter months. The fall ‘no makeup’ look is over and it’s time to go forward confidently and bring on the bold statements…

Primitive Natural Lipstick – Morocco Morocco is a rich, deep, terracotta red with warm undertones that delivers ultra creamy, long wearing color that will last through all those organic martini’s you’ll be drinking during the party rounds. - $16.00

BareMinerals Essential Brow Kit Strong brows create a perfect frame for the rest of the face and add finish. Whether it’s a dramatic arch or thick & natural you’re after this eyebrow shaper kit does it all. - $32.00

Couleur Caramel Mascara – Black Said to be the Dior Show of natural mascara, this gives bold, beautiful lashes with tons of volume, using almost all natural ingredients and nothing toxic. - $22.49

Intelligent Nutrients Certified Organic Volumizing Spray Anyone can have va va vroom volume, enhanced waves, or some extra body with this spray while delivering a powerhouse of hair strengthening ingredients to boost condition and shine. - $29.00

Lotus Pressed Bio-Mineral Eyeshadow – Cocoa Soft and creamy with enough color pigment that you can go subtle to bold with one swipe. The perfect day or night palette….

Jane Iredale In Touch Cream Blush – Confidence

Glides on like butter and smells like cocoa. If that doesn’t give you instant makeup lust, the finish gives a lit-from-within glow that looks soft and natural, and lasts all day. - $26.00


Amplified! The holiday season is no time to be a shrinking violet so if you want to be seen and heard, make sure your makeup and hair match the mood of the season and bust out the stops… Vapor Organic Aura Multi-Use Blush – Stain

Alima Luminous Shimmer Eyeshadow – Mink

There’s nothing that speaks to striking glamour like a slash of classic red lipstick. This Allure beauty award winner, can be used on cheeks + lips for a sheer wash of color or to make a dramatic statement. - $28.00

A strong red lip works best with understated eyes, a perfect eyeline, and lashes that stretch to the beyond and back with very little else except some strategically placed luminosity. This is the prettiest, barely there shimmery pink to make your eyes pop. - $9.00

RMS Beauty Lip2Cheek – Illusive

Nvey Eco Crème Deluxe Foundation

These genius pots are brilliant for sheer or full-on color and meld beautifully with skin. Illusive gives a natural, flushed glow that looks like your first blush and pares well with chance encounters. - $36.00

This ultra creamy formula delivers great coverage, a slew of skin loving goodies, and it’ll make you picture perfect for all those photo opp’s you’re bound to encounter over the holidays. - $58.00


Jurlique Rose Silk Finishing Powder Your personality is what should shine on the party circuit, not your face. This pressed powder will dull everything you need and nothing you don’t while helping to balance skin. - $35.95

David Babaii for WildAid – Volcanic Ash Root Amplifier Get va va vroom volume around the 3pm droop and elevate your hairstyle to last throughout the night, and into the dawn if necessary. - $12.95

| COCO ECO MAGAZINE | November - December 2010

Antique Broach and Tulle Scarf Stylist’s Own




STORY WRITTEN by: Magda Rod PHOTOGRAPHY provided by: The

Story of Cosmetics

I first became interested in the topic of clean, green cosmetics when I opened my eco-focused retail store,Visionary Boutique. I wanted to offer my customers the most effective and non-toxic beauty products the market had to offer. I became educated very quickly by reading Stacy Malkan’s book: Not Just a Pretty Face, The Ugly Side of the Beauty Industry. The information in that book changed my life, and may have even saved it. What do you mean the FDA has virtually NO power to regulate the things I put on my body? Newsflash: the system we currently have does NOT protect consumers or the environment. How can this be?! Half way through the book I went through my own cabinets and tossed about 90% of what I was using because it contained chemicals already know or suspected of causing things like cancer and birth defects-whoa!

Annie Leonard, creator of the short film The Story of Cosmetics 66

I immediately invited Stacy to do a book signing at my boutique because I wanted my community to learn what I had learned, so that they too, could protect themselves and their families by arming themselves with knowledge.

| COCO ECO MAGAZINE | November - December 2010

I was shocked to learn that 40 years ago, 1 in 20 women was being diagnosed with breast cancer, where as today it’s 1 in 7 or 8. This rapid increase is suspected to be linked to the increase of toxic chemicals in our products, as well as other environmental factors. Is breast cancer preventable? It just may be, to some extent. (See for more information on this topic.) This is distressing yet in some other way, empowering. Empowering to learn that we can, just like in choosing organic food as opposed to conventional, choose NOT to put chemicals in our bodies via our personal care products. And we’re not just talking lipstick people, the culprits include certain ingredients in toothpaste, and don’t even get me started on perfume. That’s right, perfumes are chocked full of toxic chemicals while being marketed as the ultimate gift. Who knew? Well now you do! Major loopholes in U.S federal law allow the beauty industry to put nearly ANY chemical into personal care products, with NO required safety testing and inadequate labeling.The cosmetics industry as a whole has not kept pace with safety innovations due to a weak regulatory system that encourages ignorance about chemical hazards and allows companies to hide the true toxicity of products. Now that I know better, when I read labels I see the word “fragrance” as code for chemicals, a catch-all ingredient listing often hiding potentially harmful ingredients. Armed with this life saving knowledge I felt a responsibility to educate my customers about this shocking truth, and always found it interesting that so many people didn’t want to hear it. People didn’t want to learn that they might have been unconsciously poisoning themselves all this time.

I say knowledge is power and the sooner we become informed about the risks, the better we can protect ourselves, our families, and our communities. Fortunately for us, there are organizations working diligently every day to change the fact that at the moment, this is all happening legally. Today, thanks to the tireless work of The Campaign for Safe Cosmetics, a coalition of over 150 women’s, environmental and health organizations, safer cosmetics are on the way. These are nonprofit advocates working to prevent cancer and other preventable illnesses whose hard work has inspired new legislation authored by three members of Congress. The bill, The Safe Cosmetics Act of 2010, was introduced on July 21st, 2010. This legislation will help by fostering the development of the safer products some consumers are demanding, while providing incentives for green chemists to develop safer, non-toxic formulas.The bill will assist the public by making the industry more accountable so products offered are safe, like so many assume they already are. The bill requires manufacturers of ingredients to submit data about the safety of their ingredients. The road is not short, however, and raising awareness about this issue while fine-tuning the THE STORY OF COSMETICS | Continued


legislation is in order. This legislation coincides with another great development in the mission to raise awareness about the subject.The coalition joined forces with Story of Stuff creator, Annie Leonard, and a new short film The Story of Cosmetics was made. The 7-minute animated film reveals the implications for consumer and worker health and the environment, and outlines ways we can move the industry away from hazardous chemicals and toward safer alternatives. Not surprisingly, the video and the bill have raised concerns with some cosmetics companies, which claim this legislation will put small businesses out of business. The Campaign for Safe Cosmetics maintains that they will keep the interests of small businesses at the forefront of its recommendations to Congress, and will work to ensure that the bill is both meaningful and workable.

port the efforts to make the industry safer for everyone? First, you can educate yourself about the products you are currently using by utilizing an amazing resource-, where you can view the Skin Deep database. There you can gain an understanding about the chemicals in products you are using now, and avoid the dangerous ones. Information is power. Second, you can show support for the Safe Cosmetics Act of 2010 by contacting your elected officials. And third, once you are informed and get fired up about spreading the word to your loved ones and community, you can host a viewing party for The Story of Cosmetics. It’s a fun way to get the word out and help to protect and empower your community at the same time. Check out the Safe website for further details on how you can get involved. After all, it takes a village to build a nontoxic community now doesn’t it?** SAFE COSMETICS


Companies concerned about how the new bill may affect them can see the Campaign’s frequently asked questions about the bill online at, under “Cosmetics Laws.” So what can you do to protect yourself and sup68

| COCO ECO MAGAZINE | November - December 2010

NuBo Cell Dynamic The Essence

Reserveage Resveratrol Cellular Age-Defying Tonic

Strange Invisible Perfumes – Black Rosette

Just a couple of drops helps boost skin immunity, cell rejuvenation, accelerates repair, and in case you thought it couldn’t possibly do it all, it also firms + tones immediately. Everything you need to keep up with the party circuit!

Because beauty isn’t just skin deep and you’ll no doubt be maxing out on your fair share of biodynamic bubbles in the next few weeks, consider this potent antioxidant supplement a must-have to keep you vibrant and looking great.

Exotic, intriguing and utterly unique; this scent reminds me of the smell of books, leather, roses and memories of things soft, with layers of depth and sophistication. Everyone will want to know what you’re wearing – I say don’t tell.

- £200.00

- $29.99

- $220.00

Beauty Director LOVES Selected by: Emma


I’m a major fan of glamour at any time of year but with all the festivities and parties, the holiday season in particular provides a great excuse for maximum impact (as if you needed one right?). Here’s what you need to get you through party season prepared, intact and looking like a superstar!

Lotus Organic Loose Bio-Mineral Bronzer

Yes Certified Organic Lubricant

Kjaer Weis Lip Tint – Sensuous Plum

If you want to prolong your healthy summer glow and look like you’ve been holidaying somewhere envy worthy while everyone else is freezing, this high-grade, jet-milled bronzer is for you. - $17.85

Every modern girl should be prepared! Certified organic by the UK Soil Association, this is simply the best (and safest) on the market. Comes in a handy purse size, applicator packs or larger tubes depending on your need.

- $8 - $25

The absolute perfect shade to match your natural lip color this delivers an unbelievably creamy, smooth finish, with just the right amount of pigment to look effortless. Housed in a sophisticated and modern compact that’s designed to last, you simply buy refills when done. I’m addicted.

- $48.00



Strange Invisible

PERFUMES WRITTEN by: Jolene Hart PHOTOGRAPHY Provided by: Strange

Invisible Perfumes

What’s the best way to capture a treasured memory or moment? Is it with a photograph, a journal entry or a story told and retold? For perfumer Alexandra Balahoutis, founder of Strange Invisible Perfumes, memories, visions and pure imagination come alive in fragrance. “Some formulas seem to design themselves. Others elude me for months or years,” says Balahoutis of the visions behind her handblended, fragrant creations. Balahoutis identified her gift for perfumery at a young age and trained under master botanical perfumer John Steele, rejecting the traditional French aromatic chemistry education, before establishing the Strange Invisible Perfumes brand in 2000. Both the complexity and the challenge of working with botanicals attracted Balahoutis, and her choice to craft luxury perfumes from purely botanical essences quickly set her apart. Her early commitment to using natural essences made a significant contribution to the resurgence in botanical perfumery that we see today. And with the creation Strange Invisible Perfumes, natural fragrance became exceptional and unexpected. With names like Fair Verona, Tour D’Ivoire, Persica, Moon Garden and Arunima, Balahoutis’ perfumes conjure exotic exploits rather then familiar memories. But once worn, they easily take on the personal moods and memories of their wearer. Of course the comAlexandra Balahoutis of Strange Invisible Perfumes takes to new heights 72 | natural COCOperfumery ECO MAGAZINE | November - December 2010

plexity of each fragrance blend means that every wear can be a new experience; nothing about Strange Invisible fragrances feels routine. If there is one constant about perfumes from Strange Invisible, it’s that each is a work of art, strikingly sophisticated and evocative. What sets Strange Invisible perfumes apart from the creations of conventional fragrance houses? Each of the brand’s fragrances is a blend of certified organic, biodynamic, wildcrafted and hydro-distilled essences. Balahoutis’ discerning nose ensures that each essence is of the highest purity and quality. To meet that rigorous standard, the brand extracts fragrances in-house at a laboratory that is currently undergoing organic certification, and sources from distillers around the world who produce only the finest botanical essences from plants, flowers, seeds, woods and resins. “The art of perfumery begins with the art of distilling essences. The perfumer then arranges these distillates into gorgeous, olfactory narratives. Making perfume without real essences is like writing a book without real words,” says Balahoutis. The result? Every note of Strange Invisible fragrance comes from nature, without so much as a drop of synthetic scent.The depth and intricacy of nature is clearly at the core of the Strange Invisible Perfumes brand. “Botanicals have complexity lacking in artificial scents…I really like authenticity. It is a big theme in my life,” says Balahoutis. What can one expect from a Strange Invisible perfume or eau de parfum? To be truthful, expectation is a near impossibility when it comes to Balahoutis’ fragrances. It’s essential to get to know Strange Invisible perfumes by surrendering to the experience. “Let them be what they are. Do not expect them to remind of you of the com-

mercial fragrances you’ve worn in the past,” says Balahoutis of her natural blends. Take in the orange blossom, sandalwood, tuberose, lavender and patchouli of Fire and Cream and you’ll get lost in its smoky, creamy warmth. The leather, African roses, spearmint and black tea of Black Rosette lend a nighttime edge to traditional florals, while the magnolia, vanilla and vetiver of Magazine Street feel both romantic and wild. Still haven’t found the ideal blend for you? Balahoutis offers A Portrait in Perfume, a premium service for clients who wish to have a custom-blended scent created to suit their aromatic preferences. The latest scent from Strange Invisible Perfumes, released this fall, is the brand’s first eau de parfum tailored to men: Peloponnesian. The scent, inspired by the Aegean Sea and the Greek peninsula, hints of citrus groves, vineyards, mountain honey and sea air, blended to produce a clean, crisp fragrance. What’s next for Strange Invisible Perfumes? “There are a few exciting collaborations on the horizon that I can’t talk about quite yet. I would also love to open a shop in London,” says Balahoutis. We can only assume that her talent and imagination will quickly take here there.** Strange Invisible Perfumes available online at



Reid Scott

Marc Cartwright 74 PHOTO | COCOCREDIT: ECO MAGAZINE | November - December 2010

MENJustin WE LOVE: Berfield, Reid Scott, Jeff Corwin, Eduardo Fischer, Tom Szaky & Sharad Devarajan

6 Easy Pieces . . . (to love!)

WRITTEN by: Anna Griffin PHOTOGRAPHY provided by:

As Noted

One of the more brilliant aspects of my job as Editor in Chief of Coco Eco is meeting amazing and inspiring people who are out there actively engaged in changing the world. And don’t hate me, but sometimes it involves the boys and some great ones too! The truth is there are many phenomenal men who are passionately fighting Global Warming, protecting Planet Earth, and infusing a sense of fun in an effort to engage their audience. The six global eco warriors gracing this issue are utilizing the medium of entertainment to bring a new and refreshed energy in promoting the all-too serious and urgent message of sustainability. There are many wonderful guys out there doing their bit, but as we close the year we choose these as amongst our favorites, for being easy on the eye, easy on the heart, but most importantly, easy on the planet! MEN WE LOVE | Continued

MEN WE LOVE | Continued

Jeff Corwin PHOTO CREDIT: Jeff Corwin’s Archive

Reid Scott Living the American dream, having landed multiple roles on hit TV shows including Hawthorne, CSI, That 70’s Show, What I Like About You, The ExList, and now playing the coveted role of Laura Linney’s oncologist Dr Todd on Showtime’s The Big C, Reid Scott’s focus is on more than being just another Hollywood heartthrob. With his feet on the ground and his heart entrenched in the planet, Reid is an actor committed to using his celebrity to inspire and educate. “The last series I worked on, My Boys, the entire production was very eco-friendly. It was a small step, but we put a ban on plastic water bottles and instead the entire cast, crew and production team were given Sigg water bottles to refill as needed.” An LA native, his next goal is to reinvent the WWII concept of a Victory Garden, in an effort to inspire our course from a society of consumers to a society of providers. When asked his personal thoughts on Global Warming, “We’ve got to get off oil. And it’s possible.  It’ll take a dramatic shift in the way we think and how our infrastructure works, but we as Americans have proven time and again that we can tackle change head on.  Yeah, it’s a challenge, but it doesn’t have to be a painful one.  We just have to recalibrate our thinking on the subject.”

Jeff Corwin Best known as the enthusiastic wildlife and conversation warrior on Animal Planet, Jeff Corwin’s zest for life has taken him on many global adventures. Exploring a multitude of topics from ecological to travel and cuisine, his experiences have resulted in a variety of award-winning TV shows, on-camera appearances, and earned him a position as the Wildlife and Science Expert for NBC/MSNBC. Far beyond being your typical TV “personality,” this love for the earth and its species has always been in his blood. Becoming active in wildlife rehab work with his family at the tender age of nine, he was soon traveling to give lectures on conservation. His big lightening bolt came at the age of 16 when visiting a rainforest for the first time. “From that point on I knew I would find a career as a communicator, conservationist and biologist,” he recalls. The author of two books, Living on the Edge; Amazing Relationships in the Natural World, and 100 Heartbeats, Jeff is now focusing on an upcoming 3D film about tigers that he is producing, directing and narrating, as well as his new multi-media brand, JeffCorwinConnect. JCC’s mission is to be a bridge connecting people around the world to critical issues and information regarding wildlife, the environment, and conservation. He relates, “Our goal is to build a global community of diverse environmental stewards, each doing their share to protect the planet for future generations.” 76

| COCO ECO MAGAZINE | November - December 2010

Justin Berfield An award winning actor/producer, a TV veteran with over 2 decades in front of the camera, and best known for playing the big-bully, wise-cracking ‘Reese’ on FOX’S Emmy winning series Malcolm in the Middle, Justin Berfield stepped behind the camera in 2004 founding J2 Pictures/J2TV with his partner, Jason Felts. In 2010, Justin was named Chief Creative Officer of Virgin Produced, the LA based film and TV production arm of the Virgin Group, where he uses his influence and experience in production to represent the socially responsible views that are at the brand’s core. True to Virgin’s integrity, Virgin Produced doesn’t preach. Instead, the company chooses to lead by example, and some eco initiatives include an anti-paper policy with a commitment to saving in excess of 125,000 sheets a year (no small feat for a film company dealing with a daily mountain of scripts), and a veto on gas-powered golf carts on set. In addition, VP supports socially minded platforms such as Virgin Unite and Daryl Hannah’s Rebels. Justin has also chosen to infuse sustainability into his daily life. “I ditched the SUV, sold my 7000 sq ft energy sucking house on the hill for a partially solar powered home, and implemented solutions which utilize renewable energy both at home and in film/TV production.” When asked what’s next, Justin replies, “Creating content that entertains and inspires, and hopefully continuing to make people laugh along the way.”

Justin Berfield PHOTO CREDIT: Tyler Shields

MEN WE LOVE | Continued

MEN WE LOVE | Continued

Tom Szaky Founder and CEO of TerraCycle, Tom Szaky has been collecting and upcycling refuse since childhood, starting with discarded TVs and computer monitors. “Even at a very young age, the excess and waste I saw surprised and intrigued me,” he recalls. Inspired by seeing waste as a great opportunity, the landfill as a poorly organized factory, and that with a little innovation he could run a profitable business that was also good for the planet, Tom dropped out of Princeton and TerraCycle was born. Starting with sales of the brand’s worm-converted waste fertilizer to the Home Depot and Walmart in 2004, TerraCycle has continued to flourish now working with major brands such as Kraft Foods, Frito-Lay, Mars, CLIF BAR and others, in sponsoring the collection of post-consumer packaging that pays schools and non-profits 2 cents for every piece they collect. Today over 50,000 organizations have helped collect over 1 billion pre-consumer and postconsumer wrappers that have been made into affordable eco-friendly products, such as totes and backpacks. In 2009, Tom released his first book, Revolution in a Bottle, and starred in three episodes on the National Geographic Channel series, Garbage Moguls. When asked what lasting impression he wants to leave on the planet? “I want to ‘Eliminate the Idea of Waste.’ Waste does not exist in nature. The output from one eco-system is the fuel or energy for another eco-system. I want to use this ancient natural solution to address the waste issues in our consumer-driven society. “

Tom Szaky


Christopher Crane | COCO ECO MAGAZINE | November - December 2010 PHOTO CREDIT:

Eduardo Fischer PHOTO CREDIT: Totalcom Group

Eduardo Fischer One of the most distinguished and important advertising men in Brazil and the Chairman of Totalcom Group, Eduardo Fischer pioneered the practice of integrated communication in Latin America, and is responsible for creating several important marketing campaigns in recent years. In addition to his impressive career, he has been active in community affairs, counseling the Albert Einstein Hospital, and as a collaborator with Ação Comunitária, a non-profit that develops education programs for poor children and teenagers in Brazil. In October 2010, Eduardo launched the SWU brand that incorporated a 3-day music and arts festival, held near Sao Paulo that infused the brand’s core message of global and local sustainability. From conception to execution in only seven months, and featuring over 74 global musical acts that played to more than 165,000 people, whilst presenting the Global Sustainability Symposium with over 40 international and local speakers, Eduardo and his team delivered a powerful, global message that it can be done, and It Starts With You. Eduardo encourages, “We must realize that our life on earth depends on new attitudes, and there must be a willingness of nations and of every one, individually, to adopt these new practices.” When asked what’s next for the SWU brand Eduardo responds, “Within the objectives of SWU, I see many possibilities for action.The movement is just beginning and we have multiple initiatives still ahead in the areas of content and entertainment, globally.”

Sharad Devarajan

Sharad Devarajan Media entrepreneur, creator and producer, Sharad Devarajan is the Co-Founder, CEO & Publisher of Liquid Comics, a digital comic book company whose mission is to bridge global audiences through the power of storytelling. With characters such as ANI-MAX, a boy who gains the power to absorb the abilities and physical characteristics of animals; the Econauts, a covert group of gifted international teenagers that fight crimes against the environment; and the soon to be released SILVER SCORPIAN, one of the first superheroes with a significant physical disability, Sharad is redefining the typical superhero into a modern day super-warrior. With plans to develop their comics into films, TV, and games, and working with creative’s like John Woo, Shekhar Kapur, Deepak Chopra, Guy Ritchie, and Wes Craven, Sharad believes its time to start telling a different story. “Instead of emphasizing a post-apocalyptic world where global warming has doomed us all,” he passionately relates, “I believe we should create equally powerful fiction that shows an optimistic view of the future where sustainability has prevailed. In the end, giving people hope of building a utopia is much more empowering than making them run in fear of an Armageddon.”



One One FOR

WRITTEN by: Heather Carter PHOTOGRAPHY provided by: Tom’s


As a culture we place substantial value in our shoes. They serve us not only in the practical sense, but as a form of expression. We want our shoes to make a statement about who we are. What do your shoes say about you? Some shoes can speak volumes.

to fetch water all barefoot, I realized I had to find a solution.”

TOMS shoes is a company that combines philanthropy and fashion. In the last few years TOMS has garnered much deserved popularity and press, so you may already be aware of their mission, but with the Holidays just around the corner now is the time to turn awareness into action by joining the TOMS movement.

As heartwarming and ideal as his vision was, Mycoskie knew the shoes had to have mass appeal in order to sell. He wanted to design a shoe that emulated Argentinian culture while still appealing to the Western consumer.

Blake Mycoskie – Visionary Pioneer, Entrepreneur, all around good guy, and Founder of TOMS Shoes talked to COCO ECO how the TOMS concept was born. “After having spent time in Argentina through my experience on the Amazing Race, I promised I would return to the country and find a way to help the children I had met. After witnessing these children playing soccer, and walking miles 80

Mycoskie’s concerns were that these children were highly susceptible to a disease called Podoconiosis also known as “Mossy Foot,” the implications of which cause severe pain, disability and social exclusion. Mycoskie knew that in order to help these children he had to create a sustainable business, as this would have more longevity than a charity dependent on hand outs. Armed with a savvy business sense and a heart full of compassion he decided to start a shoe company, he explained, “For every pair of shoes I sold, I would give a pair to a child in need. One for One.”

He recalls, “Having become a fan of the traditional alpargata shoes, I adapted the concept for the U.S market in the form of the slip on shoe.” Being the proud owner of a pair of TOMS myself, I can vouch for their flattering design and incredible comfort.” Mycoskie decided to call the shoes TOMS, short for tomorrow, and symbolizing the promise of a brighter future. So what does the future hold for this ever expanding company? Blake shed some light, “In September, we had the opportunity to deliver our One Millionth pair of shoes in Argentina. When we started, I never would’ve dreamed that we would’ve arrived at this landmark so quickly. Our focus remains the same – more shoes to children around the world and the hope that other companies will follow our path.”

| COCO ECO MAGAZINE | November - December 2010

Blake Mycoskie, founder of TOMS SHOES, handing out shoes to impoverished kids

Kids enjoying a run with fitted footwear

It is inspiring to see how one man’s idea has ultimately changed over a million lives worldwide. We all have moments when we wish we could do more, but Blake Mycoskie did do more, he is a shining example of the power of one. The beauty in TOMS is not just in the sentiment behind the shoe, but also in the production. The corporate website states that “We require our factories operate under sound labor conditions, pay fair wages and follow local labor standards.” To ensure this, TOMS Production Staff routinely visits their factories in Argentina, China and Ethiopia. TOMS sets an example of corporate social responsibility that the majority of businesses would rather overlook in lieu of an attractive bottom line. The shoes come in an array of colors and different variations (even vegan options), although all in keeping with the original design. Among my favorite is the innovative and versatile wrap boot, you can wrap them high or low which is ideal for transition from Winter to Spring. With original versions starting at just $54, they are affordable and practical for every day wear. This Holiday season ignite the power inside of you, while alleviating the stress of what to buy people. Give the gift that gives. Unlike most purchases,TOMS do not come with shopper’s guilt so go ahead and buy yourself a pair too. Your shoes will be speaking in high volume, “I am an, inspiring, compassionate and damn sexy individual who is making a difference!”** TOMS SHOES

Scores of shoes ready to be distributed to those in need



Summer Rayne Oakes PHOTO CREDIT: CLAYTON HASKELL 82 | COCO ECO MAGAZINE | November - December 2010

2010’s MOST



IN GREEN WRITTEN by: Aysia Wright, Starre Vartan and Nikki Lin PHOTOGRAPHY provided by: Each Featured Individual

This was a tough list to create, as there are so many women working diligently in this space to bring sustainable living and a green sensibility to the forefront. Fro models to designers, teachers to writers, race car drivers to non-profit founders, holistic living experts to inspirational speakers, these women have stood up for the planet and left their mark, inspiring others to take action in whatever way they can to do the same. We are honored to be able to call many of these women friends, and those here who we may not yet know personally, we still feel as though we are sisters in heart and mind, united in a cause bigger than any one of us individually, and it’s good to know we’ve got each others backs. With that said, we give you 2010’s most influential women in green.



Summer Rayne Oakes Growing up, Summer’s parents could never get her to come in from outdoors. By age nine, she was greatly influenced by Native American culture and their inherent respect for and understanding of the environment and it wasn’t much later in life that she realized what her ultimate path would be: restoring the health of our ecosystems. Summer graduated from Cornell University with degrees in Environmental Science and Entomology (she does love her bugs), she’s an Udall environmental scholar, a PERC Environmental Fellow and National Wildlife Federation Fellow. Add to that list of creds being named “Global Citizen,” by Vanity Fair, one of the “Top Environmental Activists by Outside and one of the “Top 10 Green Entrepreneurs of 2010” by CNBC, and you quickly realize Summer is no slouch in the accomplishments department.

Ruma Bose During her time spent working with Mother Teresa, Ruma Bose gained an awareness on many issues as well as the importance of finding sustainable solutions to big problems. Ruma has two primary issues that are important to her. “One is finding sustainable solutions for clean drinking water so that every child in the world can receive this basic necessity of life. The other is finding innovative ways to educate the world on traditional approaches to wellness (like homeopathy and ayurveda) in a modernized way to enhance good health.” Her upcoming book,“Mother Teresa, CEO” demonstrates the management and leadership principles of Mother Teresa that led her to create one of the world’s largest and most successful organizations. In this book, Ruma leverages the lessons learned into a set of guiding principles for successful leaders. In addition to her book, Ruma is also President of Sprayology, an innovative wellness company that sells vitamin and homeopathic oral sprays. The basic concept of Sprayology marries good science and homeopathy with convenience and innovation to enhance wellness.** 84

Perhaps best know as a model-activist, posing for only triple bottom line companies (you won’t catch her in fur or sweat shop fashion), her career basically coined the term ‘green model’. When not striking a pose, sometimes in some very compromising positions (covered in bees for example), Summer is busy saving the world, one stitch at a time through her newly launched, business-to-business eco fabric sourcing platform, Source4Style. S4S provides the missing link to designers & retail specialists seeking sustainable textiles, connecting them with mills, fabric houses, suppliers and manufacturers to make environmentally preferable design possible. Through S4S, Summer helps build infrastructure to make sustainable sourcing possible, guides brands in developing more environmentally and socially sound supply chains. She has developed environmentally preferable collections with a variety of brands, including Payless Shoe Source’s Zac&Zoe, Portico Home and MODO eyewear. Summer is also the author of the sustainable style bible, Style Naturally, serves as Editor-At-Large for Above Magazine, and contributes to sites like The Huffington Post and Planet Green when inspiration strikes and time allows. Bandwidth permitting, Summer lends a hand to campaigns she believes in, such as that of the Rainforest Action Network and working with the Mezimbite Forest Centre in the Sofala Province of South-central Mozambique on sustainable development in the region. In Summer’s words, “In most instances, our natural environments are on their way out. I’d like to see them stay around a little longer, don’t you? Why, yes. Yes we do. **

2010’S MOST INFLUENTIAL WOMEN | Continued | COCO ECO MAGAZINE | November - December 2010



Rachel Avalon You might know her as the current “it” girl for Project Green Search, but Rachel’s commitment to the environment and holistic living predates the competition by far. Rachel relates, “I’ve been on this path since I was a kid and I’ve experienced a wide range of motivating factors to stay on it. What I’ve learned though, is that there’s no finish line; it’s all about progress and not perfection.” A certified holistic nutritionist, Rachel launched her practice in 2001, her focus being teaching others how live a healthy, sustainable, vibrant life through holistic nutrition, detoxification and greener lifestyle choices. Based in Los Angeles, Rachel’s clientele range from A-list celebrities to every day people looking to transform their lives from the inside out. Rachel’s authentic voice and commitment to wellness, internal and external, through mindful living shines through in deed and word, evident in her workshops, lectures, interviews and hosting. For Rachel, teaching people how to develop a sustainable, more compassionate diet is her chief venue of advocacy. “I love introducing people to a new world of vitality and purpose through that. We’ve been conditioned to mainly focus on our appearance and personal health when it comes to our eating habits, but enjoying more natural, plant-based foods not only cultivates better health, it heals the world around us. It’s a win/win and that’s incredibly rewarding for people to tap into.” Rachel points to a recent study by the UN, which concluded that adopting a vegan diet yields the greatest environmental benefit of any actions we can take in altering our lifestyles given the land, water and energy demands of large scale meat and dairy agriculture, coupled with the pollution generated and negative effects on climate change. “Those are facts that people need to hear more and I love having a career that delivers that message.” Message received…loud and clear.** 86

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Sophie Uliano

Deborah Lindquist

Sophie is the NY Times Best-selling author of Gorgeously Green, 8 Simple Steps to an Earth-Friendly Life and The Gorgeously Green Diet. She has shared her expertise in green living with audiences small and large, from intimate gatherings for lessons on how to make your own Vitamin C serum to high profile appearances on Oprah, The View, Good Morning America, and The CBS Early Show, her accessible and easy to follow approach appeals to women who might not otherwise pay attention or be willing to adopt more sustainable practices into their lives.

Loved by everyday fashionistas and celebrities alike for her couture, made to order namesake collections, Deborah Lindquist is best known for her appliquéd, upcycled cashmere sweaters, dresses and accessories, wedding dresses and red carpet gowns, all of which are constructed with vintage and eco friendly textiles.

Sophie’s goal is to empower women with the realization that they play an important role in addressing the environmental issues affecting them. She is currently developing a television show on the subject and creating a product line that will no doubt a reflection of Sophie’s unique style and grace in the green space. So what does Gorgeously Green lifestyle look like? “It’s about walking the middle path, a bridge between hard-core environmentalists and people who live a pretty regular life. It’s not about being creating guilt, but rather it’s easy and fun and focused on love, care and compassion.” Sophie’s a firm believer that each of us can make a difference. “Think of any individual in the world who has created great change. It started with one tiny idea and mushroomed.” The importance of protecting the environment resonates with Sophie at every level, affects every one of us, every day, “because at the end of the day, without a clean, habitable planet, what hope do we have?”**

Perhaps her love of all things vintage stemmed from having trunks full of Victorian clothing in the attic as a kid, because Deborah’s love for vintage shows. When she moved to Los Angeles in 1989, she opted to transition into apparel design, starting with one-of-a-kind jackets made out of vintage bark-cloth fabrics. Eco before the term eco-fashion was coined, Deborah was quick to expand the sustainability factor in her collection by incorporating sustainable textiles as they became available, eventually devoting her focus to environmentally conscious fabrications. She notes, “It was a kind of organic growth into becoming totally eco focused.” For Spring 2011, Deborah is launching a new, lower priced line of t-shirts, dresses, and separates in organic cotton and micromodal/silk blends under the name Green Queen. “Green Queen started off as my nickname and has now morphed into the name for my bridge line.”** 2010’S MOST INFLUENTIAL WOMEN | Continued


Simran Sethi Simran grew up in a household where her parents, both scientists, were actually able to answer the question, “why is the sky blue?”, constantly reinforcing the concept that the world is far bigger than her own backyard. Named one of the top ten eco-heroes of the planet by the UK’s Independent and lauded as the “environmental messenger” by Vanity Fair, Simran has contributed numerous segments to Nightly News with Brian Williams, CNBC, the Oprah Winfrey Show,Today Show, Ellen DeGeneres Show, Martha Stewart Show and History Channel.

Diane Meyer Simon Many of us are familiar with the work done by Global Green, but do you know who started it all? A passionate, driven and inspired woman by the name of Diane Meyer Simon. Diane’s proclivity to protect the planet and all life thereon does not stem from one single experience in her life but rather from all of her life experiences. She shares, “I actually don’t remember a day in my life when I was not in love with the environment, nature, and animals.” Diane spent a decade and a half in political service. From campaigning to strategizing, Diane’s experience in politics set her firmly on a humanitarian path of service that would shape the rest of her life. In 1993, the opportunity of a lifetime came along when Mikhail Gorbachev enlisted her to found Global Green USA. Since then, Diane has committed herself to personally molding a message of international environmental responsibility. As a driving force for Global Green, for Diane, it’s not about picking one issue to work on, but rather, working to bring about a global understanding of just how interdependent all of these issues are. She sates, “the difference in my heart’s intention among all environmental issues is really non-existent.” 88

One of the first things out of Simran’s mouth was, “I failed the only environmental course I ever took”, ironic considering she’s an award winning journalist on just that topic and teaches sustainability and environmental communications at the University of Kansas School of Journalism and Mass Communications. She earned her MBA in sustainable business at the Presidio Graduate School, and her list of honors & awards is so long that I will run out of space if I list them all here. Simran is also the creator of the Sundance online series The Good Fight, highlighting global environmental justice efforts and grassroots activism, a cause near and dear to her heart. So what exactly is ‘environmental justice’? For Simran, “it’s about equal access for all. It’s more than just shopping differently or having conversations about climate change. We should all have access to clean soil, clean water and clean air as basic human rights yet there is a chasm between who has it and who does not.” She points out that it’s not just migrant farm workers with contaminated soil & water, it’s also low income communities of color who have no say when an incinerator takes up residence next door or when freeways run through their neighborhoods. It’s about vanquishing the NIMBY syndrome, the idea that if it’s Not In Your Back Yard, it’s not your problem, when ultimately, we all need to understand that your neighbor’s problem is your problem too. Despite her impressive list of accomplishments, Simran remains down to earth…literally. She’s done the flashy, high profile gig, but the ground level work she is presently doing, teaching students, working with local communities in hands-on projects like installing solar panels on low income housing, to protect both the environment at large and those without a voice or political clout, is what is truly nourishing her, heart and soul. She feels this work just might be important in the grand scheme of things. I’m inclined to agree.**

2010’S MOST INFLUENTIAL WOMEN | Continued | COCO ECO MAGAZINE | November - December 2010


Leilani Munter Being a professional racecar driver and an environmental activist might seem mutually exclusive, but when it comes to stereotypes, Leilani breaks all the rules. Born and raised in Minnesota, she’s a biology major turned racecar driver, starting her career in 2001, and working her way up the NASCAR ranks, making it to Daytona in 2006 and becoming the fourth woman ever to race in the IndyPro series in 2007. Why use her racing career as a platform for environmental advocacy? In Leilani’s words, “Because our lives depend on it. We only have one earth. There is no plan B if we screw this up.” Leilani reaches millions while racing, allowing her to reach a demographic that may not otherwise pay attention to issues like climate change and conservation. Of course, she offsets her own carbon footprint by purchasing an acre of rainforest for every mile she races. While Leilani is passionate about several issues, kicking our fossil fuel habit is one of the highest on her list. “I am concerned about our current dependence on fossil fuels and I hope that we will wake up as a nation and demand that our leaders focus all of our efforts on moving toward the use of clean, renewable energy.” Leilani has made two trips to the Gulf Coast this year to see the spill devastation firsthand. “Drill, baby, drill is a joke. With our current rate of consumption, we would burn through all our known oil reserves - on and offshore - in just 3 1/2 years.” It’s facts like these that Leilani wants to drill home (no pun intended), using her visibility through racing.**


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Kate Dohring Kate Dohring has refined the art of inspiration by using music, art, fashion and film to raise awareness to issues concerning our environment. She is COO of TotalCom’s Starts With You (SWU) Ventures where she overseas strategy. The core directive of SWU is to provide solutions that can be applied to every individual that brings about a healthier world for ourselves and the planet. SWU’s mission includes a communications platform to inform, inspire and engage in order to create a more sustainable world. One of her recent efforts includes this October’s SWU Music and Arts Festival in Brazil, which was the largest overnight 3-day camping music festival in South America. Those who performed include Dave Matthews Band, Tiësto, Rage Against the Machine, Incubus, Linkin Park and many more. In tandem, she organized the Global Sustainability Symposium, which included talks from over 45 visionaries, and leaders who discussed sustainability. In the early part of her career with her role in the development of U2’s music incubator label ‘Mother’ in the early 80’s, she later went on to create the strategy and oversight of the Rock and Roll Hall of Fame’s global website. When asked to define sustainability, Dohring indicates, “Sustainability is consciously making decisions that follow the ‘do no harm’ mantra. It can be applied to all aspects of one’s life. It is directly correlated to understanding the impact one has on everyday decisions in both your personal and professional life. Sustainability is living a life in balance whereby the need to consume and produce do not take precedence over the stewardship of the planet.”** 2010’S MOST INFLUENTIAL WOMEN | Continued


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Christina Dean One often hears about women who ‘do it all’, but it’s not often that someone really lives up to the descriptor; Christina Dean is one such enviable lady. With a background in dental surgery, she has moved from the world of medicine through journalism and has now focussed her mission on environmental awareness through her own charity Green2Greener, which “promotes sustainability in the fashion and food industries.” And it’s not as if Dean has left each pursuit behind as she begins the new one; while running her charity, she continues to write for publications from the city she calls home, Hong Kong, and works closely with several groups to procure free surgery for underprivileged kids born with cleft palates and other maxillo-facial deformities. It’s no wonder she was considered by Vogue UK to be one of the UK’s top 30 inspirational women last year. That a woman of such talent and energy should turn her attention to the environmental crisis, and indeed, Dean is pretty no-nonsense about why she got involved in the movement, which she sees as being about something as simple as a “viable future.” Though she was raised eating home-grown veggies and her parents kept goats and chickens, she wasn’t always so eco. “Not long after arriving to Hong Kong I wrote an article about how to ‘green-up’ your life. It took three challenging months of research and acknowledgement to finish the story. Realising the severity of the environmental situation made me alarmed. I stopped sleeping easily. This article was a definite turning point for my career and really made me focus on the immense issues at hand.” Since writing that article and making changes in her own life (and she really walks the walk, rescuing discarded food, AKA freeganism, and cooking it up for her three kids and husband) she now believes that protecting the planet is “everyone’s responsibility.” In fact, it’s the “wasteful nature of mankind” that she sees as one of the primary issue she sees that ties all environmental problems together. Fighting waste has become the focus of her charity too. “In October we held our first EcoChic Swish, an event encouraging people to renew their wardrobes through swapping instead of shopping. Hong Kong’s textile waste is around 253 tonnes A DAY which all goes into landfills. You can only begin to imagine how this extrapolates into China. Our intention is to make a start by raising awareness among consumers so that they can relate to it on an individual level.” Next up for Dean is the EcoChic Design Award Hong Kong that will challenge high-end fashion designers to create unique pieces from factory-second fabric that would normally be landfilled. And she’s already off and running, of course!**

Gillian Caldwell Gillian Caldwell calls climate change “the mother of all issues,” and she should know, having worked for over 30 years as a film maker and attorney advocating for social justice as decade-long executive director of Witness, a web-famous organization that used video to expose human rights abuses worldwide. Gillian helped move the conversation about global warming from outsider issue to one that’s now front-and-center in government and among private conservation groups too at a time when there are precious few minutes to waste. Her most recent position was as campaign director at 1Sky, which is the largest collaborative climate and energy campaigner in the United States. What’s next? “Moving forward, I am continuing to collaborate with 1Sky as a volunteer and working with a range of clients who are promoting sustainability globally, including the Starts With You campaign which just launched in Brazil,” she says. Caldwell thinks that making change is everyone’s business, and gives this advice to those of us who may be waiting on the sidelines: “Anyone and everyone can make a difference, and we must. But if we want to make a really big difference, we have to team up and collaborate.**



Planet illogica WRITTEN by: Kene Goldstein PHOTOGRAPHY provided by: Planet


Planet illogica is the realization of a life long dream to be able to support innovative artists in all disciplines and do good for the world at the same time. It is an agency, an on-line platform, home to several brands and the conduit for social action groups to partner with influential artists to get their message out to the world. Our motto is “Create Yourself ” and week after week since we started, that’s exactly what we see our community doing. After a quick on-line sign up, you can create your own website using our intuitive (and free) interface, and become part of our eco-system which includes real world job and funding opportunities, as well as global events and projects you can take part in. By taking the time to become a resident on Pi, you’re either going to have a kick-ass media rich website that’s all yours or a kick-ass website and we’re going to offer to get involved with what you’re doing and help you reach your goal. 94

Tonny Sorensen, former CEO of Von Dutch Originals, and myself, Kene Goldstein, founded Pi a few years ago as a real world support system with the simple idea of creating one place for creative types, brands and social action groups to meet, develop projects, and execute ideas. We started Pi out of a warehouse in Los Angeles and a storefront in SoHo, New York. For the first year or so we had no intention of being an online resource, but, at the prompting of our first alliance partner, the American Film Institute, we began to find ways to translate our unique off-line support system into an online platform and when our second partner surfaced, Sony Playstation, and brought us our first video game project for our artists (the blockbuster, Little Big Planet), the whole big picture started coming to light. Through a combination of strategic offline productions and promotions, along with products, and an on-line platform, we could truly be a soupto-nuts option for our Residents (users). We broke ground on our .com in 2008, and finally came out of Beta this Fall.The journey from concept to reality has been long, but educational every step of the way. We’re several years into this now and have successfully completed hundreds of case studies and currently support thousands of creatives and do-gooders worldwide. Our above the line team and partners include media industry veterans and global activists, Bob Johnson and Stephen Nemeth. Together with a support staff of online developers, apparel designers, agents and scouts, we work daily to improve our offerings and make ourselves available to our community world- wide. What’s been awesome is the way our Residents are working with us to inspire new digital tools that the whole

| COCO ECO MAGAZINE | November - December 2010

Live painting of exhibits at Starts With You in Brazil

Artwork by URNYC

community can benefit from. This is the organic internet in its most raw form. This Fall we had the honor of introducing Pi at the Starts With You (SWU) Festival in Brazil. What was most satisfying for me was being able to showcase Pi talent: artists, Nathan Spoor, Michael Baca and Fernando Romero from URNYC. These artists have grown with us over the years and together we’ve completed some great projects. We originally met Nathan at Comic Con in 2009 at the Pi launch party, and immediately began developing a t-shirt collection with him because we were impressed by Nathan’s natural business sense and universal respect of his peers. By the end of the year, we invited him to join our staff as our Creative Director and Artist Liaison. In 2010, the two of us co-produced a national social action art campaign for Disney’s film, Oceans, which involved us providing our partner, Participant Media, with giant sea creatures made of recycled plastic bottles and then touring them from Hawaii to New York to support the film. The sea creatures were actually what caught the attention of the folks at SWU, and got us all invited to participate. We worked with their team to send nine creatures to Brazil from Los Angeles, and every day of the three day festival, Nathan, Mike and Fernando, wowed attendees by doing live painting exhibitions on the pieces. If you are focused on pursuing your creativity as a lifestyle/career, or you’re a charity or NGO, Pi (Planet illogica) is for you! Artwork by URNYC



One loan at a time... WRITTEN by: Melinda Hedges PHOTOGRAPHY provided by: BRAC

Rabeya lives in Bangladesh, one of the most densely populated and poverty-stricken countries on earth. Through a microfinance organization called BRAC, Rabeya was able to take out a loan of 4000 taka ($60USD), which provided a roof for her home and support for her husband’s fruit vending business. It was just the boost she needed. Having repaid her first loan, Rabeya took another for $90(USD) and started her own market business sourcing dried fish and fruit from the city to sell within her village. She now has a sustainable income that allows her to provide her family with basic necessities, extra benefits, and even amass savings. Microfinance, which is the concept that investing a very small amount of money can have huge returns for the usually Third-world people that they are directed towards, has shown that investing in the poorest has a disproportionally large return for communities and almost zero risk.Those sixty dollars that Rebeya first borrowed made a significant difference in her life, and as is typical of these kinds of loans she found it easy to pay back. The ripple of positive effects reaches the physical and the psychological too; income, food, shelter, health, education, legal status, confidence, security and hope. Microfinance is often heralded as a means to eliminate global poverty. Kofi Anan, former Secretary General of the United Nations, said in 2005 that microfinance “recognizes that poor people are 96

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Afghanistan shop owner and benefactor of microlaons.

remarkable reservoirs of energy and knowledge,” and is an “…untapped opportunity to create markets, bring people in from the margins and give them the tools with which to help themselves”. Microfinance Institutions (MFI’s) have come to the fore in the last decade as one of the best tools for those living in poverty to lift themselves out, instead of relying on handouts which eventually get depleted. MFIs give people who, because of their social status, are ostracized from the framework of conventional banking, a way out of poverty and into the future. BRAC, which is where Rebeya found her small loan, is considered one of the pioneers of microfinance and is the largest non-profit in the developing world, reaching over 138 million people globally with its programs to alleviate poverty across Asia, Africa & the Americas. Michelle Chaplin, BRAC USA Program Manager thinks BRAC is “… one of the best kept secrets of the developing world”. But microfinance isn’t without it flaws. Chaplin acknowledges that microfinance alone “…is not going to help people and give them the resources they need to get out of poverty.” In response, BRAC has adopted a ‘Microfinance Plus’ model. Its Village Organizations (VO’s) comprise up to 40 women and act as a platform for poor people to exchange information and access not only loans but also services to improve health, education and general well-being. Chaplin states that the “genius of BRAC is that it does not assume there is one answer to addressing poverty. BRAC’s approach is holistic - addressing all the problems people face. It enables poor people to pull themselves out of poverty, to realize their potential and make their own progress.” ONE LOAN AT A TIME | Continued

ONE LOAN AT A TIME | Continued

Women entrepreneurs listening to seminars on business development

Chaplin stresses the importance of “…providing an integrated set of services that work to strengthen the supply chains of the enterprises which its borrowers invest.” She cites examples wherein BRAC have provided business education for borrowers, enabled access to more robust products, has invested in infrastructure and developed markets for products of these small enterprises. According to Chaplin, this approach empowers people to both create a more sustainable enterprise and also enriches the wider community.

In 2009, the Microfinance Information Exchange (MIX), a leading data provider for the industry, counted over 90 million borrowers with a total loan portfolio of almost $65 billion (USD). Not surprising is the attention paid to these kind of figures, and microfinance as a potential source of profitable investment, which has now attracted international capital markets.

For example, Aarong is a retailer in Bangladesh. The store is a platform where local artisans can market their crafts, and is now the largest chain outlet for clothing and textiles in the country, reporting a 2008 profit of over $2 million (USD). All of which was reinvested back into microfinance programs.

Microfinance is also attracting organizations conscious of their Corporate Social Responsibility (CSR) and the triple bottom line. Foundations such as Nike, Bill & Melinda Gates, MasterCard, Ford and Conrad Hilton are all supporters of BRAC microfinance.

Therein lies the key. Microfinance has the potential to alleviate poverty and make money simultaneously. For BRAC, microfinance isn’t just a feel-good charity. It is an income generator in itself. The interest Rabeya paid on her loan and the capital she provides with her savings enables BRAC to sustain the cost of administering its microfinance program and help others. 98

The International Association of Microfinance Investors (IAMFI) represents and supports traditional financial services providers and investors with the goal of increasing the sustainable capital flows to microfinance. With big name members such as Morgan Stanley and J.P Morgan investment potential has increased.

The challenges facing microfinance are as daunting as its potential to alleviate poverty is inspiring. The differing operational models alone, ranging from non-profits like BRAC to more commercial operations, make defining, and hence being able to regulate the industry, difficult. Harnessing the potential of microfinance requires a delicate balance between maintaining efficiency and profitability without losing sight of its core driver – that is to alleviate the poor from a state of poverty and sustain the welfare of humanity. This is something that BRAC has managed well thus far. As Chaplin states, “… its the blend of business acumen and acute sense of social responsibility which make BRAC work.”**

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Holiday Libations WRITTEN by: Nicole Landers PHOTOGRAPHY provided by: Nicole


Holiday season is a festive time for celebrating with the ones we love. I chose a few eco chic cocktails to serve up to your guests with some very special ingredients. Cheers & Happy Holidays! Organic Nation Chocolate Girl

2 oz Organic Nation Vodka ½ oz Extreme Chocolates’ Dark Chocolate Pinot Sauce ½ oz Godiva White Chocolate Liqueur ½ tsp Vanilla Extract 2 oz Extreme Chocolates’ Dark Chocolate, melted in a squeeze bottle. Take a chilled Cocktail glass and squeeze a swirl design inside the glass with the melted. In a shaker, add ice cubes, then Organic Nation Vodka, Chocolate Sauce, Chocolate Liqueur & Vanilla. Shake vigorously for 30 seconds and strain into chilled glass.

VeeV Basil Gimlet

2 ounces VeeV Acai Spirit 4 organic basil leaves 1 ounce fresh lime juice ¾ ounce simple syrup Tear and slap basil leaves to release oils and drop into the shaker. Shake all ingredients well with ice, strain into a chilled martini glass and float an organic basil leaf on top. Tear and slap basil leaves to release oils and drop into the shaker. Shake all ingredients well with ice and strain into a chilled martini glass. Garnish with a floating basil leaf.


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Korbel Organic Cosmopolitan

1 oz. KORBEL California Brut Champagne from Organic Grapes 1/2 oz triple sec 1 oz. organic cranberry juice Splash of lime juice Pour all ingredients into a martini shaker, shake, then pour into a martini glass.

TAZO Chai Toddy

One part TAZO organic chai tea concentrate One part organic whole milk 1 star anise 1 oz. cognac or brandy 1 oz butterscotch schnapps ½ crushed graham crackers Bring chai tea concentrate and milk to a simmer over medium-low heat. Stir in star anise to flavor. Remove from heat. In a mug add brandy and butterscotch liqueur. Pour TAZO chai tea mixture into mug. Stir slightly and dust with crushed graham cracker.



New Year’s

Resolutions WRITTEN by: Starre


2011: Make This the Year of Consciousness and Joy with New Year’s Resolutions that matter. 1) Vow to eat closer to the Earth, and further from the box. This could mean replacing morning cereal with oats or quinoa, or doubling your produce intake. 2) Walk more than you did last year. 3) Remember your heart, each day. What makes it beat with pleasure and anticipation? 4) As you rise each morning, look outside and put your head out the window to see what the weather’s like, instead of looking on your phone or computer for the update. 5) Most of us abuse our feet and then ignore them. Take five minutes out to massage your feet and toes each week. It’s a tiny luxury that is good for your mind, and body too. 6. Offset your flights. If you can’t stop or reduce your flying time, support clean energy projects through carbon credit companies like Renewable Choice. 7. If you tend towards wearing neutrals and black all the time, find a colorful scarf that flatters your skin tone, and on a down day, watch how much positive attention you get (especially with a bright red, green or blue!). 8. Compliment strangers; it makes them feel great, and you will, too. 9) Read a biography about a person you’ve always admired, but know little about: Amelia Earhart, Cleopatra, Mary Queen of Scots or Emily Dickinson are all fascinating characters—and real people. 10) Practice your hugging skills on the people you love. 102

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Downtown Seattle and the Edgewater Hotel ProvidedECO by THE EDGEWATER 104Photo | COCO MAGAZINE | November - December 2010


GUIDE to... Seattle WRITTEN by: Anna Griffin & Nicole Landers

We went back to revisit Seattle also know as the “Emerald City.” Not just called that for its lush surroundings but its commitment to all things environmental as well as a thriving cosmopolitan destination. Mixing equal parts of hip fashion boutiques with old-world vintage charm, delicious local and sustainable fair, fabulous eco hotels and breath-taking local adventures. Seattle effortlessly blends local energy with a bit of urban chic as well as mindful living, making it a must-see green weekend getaway.


STAY! The Edgewater Hotel The Edgewater Hotel is nestled right on Seattle’s waterfront at Pier 67, so of course being environmentally sound is on the top of their list. The Edgewater is the only luxury waterfront hotel known for there spectacular views, marvelous rooms and exquisite cuisine crafted with local growers and food suppliers. However, many people may not know that The Edgewater has environmentally friendly practices in place, from composting, to efficient lighting, 100% recyclable guest keys, to water conservation and the list goes on. These Hotel-wide initiatives have been enforced and adopted to ensure not only being as eco responsible as possible, but that it is a healthy and welcoming atmosphere, where the guests and planet are both in mind. ** 2411 Alaskan Way, Pier 67, Seattle, Washington (WA) 9812. Ph. 206.728.7000

Hotel Monaco The luxury boutique Hotel Monaco is located in the vibrant heart of downtown near Pike Place Market and Pioneer Square and is one of three eco-friendly boutique hotels in the area operated by the Kimpton Group, including the Hotel Vintage Park, and the Alexis Hotel. Rated one of the Top 100 hotels in the world by Travel & Leisure, the Monaco offers four star accommodations and top service with an outstanding commitment to their carbon footprint.  As standard practice of Kimpton Hotels, the Monaco uses non-toxic cleaners, in-room recycling, CFL’s and low VOC paint throughout, and composts.  If that were not enough, it is extremely pet-friendly (Fido can stay for free!), and there’s free parking if you drive a hybrid. Or go one better, take Amtrak, and Kimpton Hotels will give you 20% off your room rate!** 1101 Fourth Ave, Seattle, WA 98101. Ph. 206.621.1770

HYATT AT OLIVE 8 The lobby of the Hotel Monaco Photo Provided by HOTEL MONACO

Sleek modern design and environmental responsibility converge seamlessly at Hyatt at Olive 8. The first LEED certified hotel in the city, this premier Seattle luxury hotel represents a new echelon for sustainability in the Pacific Northwest.

Hotel Monaco suite The EdgeWater lounge Photo HOTEL MONACO| November - December 2010 Photo Provided by THE EDGEWATER 106 |Provided COCObyECO MAGAZINE

Boasting an array of innovative energy and water saving features, the hotel offers guests the ability to continue their sustainable lifestyle while traveling. A few blocks outside our glass doors are historic Pike Place Market and Puget Sound. Eco-friendly dining and the acclaimed Elaia spa present a resort atmosphere in a vibrant downtown city setting.** 1635 8th Avenue, Seattle, WA 9810. Ph. 206.695.1234

Sheraton Seattle Hotel The Sheraton Seattle Hotel earned an eco-rating of four from Green Leafs by Autobon International in August 2010, making it the first eco-rated facility in Washington State. The Sheraton Seattle saves more than 4,800 kilowatts of electricity a year and recycles about 12 tons of materials a month. Those stats were also enough to land it on the list of Top-10 Green Hotels in the U.S. by the Mother Nature Network.** 1400 6th Avenue, Seattle,Washington 98101. Ph. 206.621.9000


Waterfront dining at The EdgeWater Photo Provided by THE EDGEWATER

A charming luxury hotel in the heart of downtown Seattle, this hotel which celebrates Washington’s Wine Country by dedicating each room to a local winery and vineyard. In the style of a Seattle boutique hotel and recently named to Travel + Leisure’s “Best 500 Hotels in the World” list, the luxury Hotel Vintage Park offers a welcome respite from the busy outside world. Yet it’s located in the heart of downtown Seattle in the city’s retail and financial center, near the Washington State Convention and Trade Center and the 5th Avenue Theatre. Hotel Vintage Park is owned by Kimpton Hotels’ and it participates in the group’s EarthCare Program, which, among other things, provides designer recycling bins in each guest room. All printed materials use recycled paper and soy-based inks, and guests with hybrid vehicles have the privilege of parking for free. ** 1100 Fifth Avenue, Seattle, WA 9810. Ph.206.624.8000

Indoor heated swimming pool Photo Provided by HYATT AT OLIVE 8

Photo Provided by HYATT AT OLIVE 8



Photo Provided by THE FINERIE

The Finerie

Sway and Cake

Barneys New York

This boutique offers an exciting collection of eco lines such as Abi Ferrin, Larson Grey, Doucette Duvall, Edun, Fin, Pierce Jeans, Same Underneath, De De purses, and Yed Omni jewelry. Make sure to find out about their many green trunk shows and fashion events when you visit.**

Buy your Loomstate here, and with purchase they will give you a free reusable gold “Sway and Cake” shopping tote! **

Need we say more? Look for eco-staples Stella McCartney, Loomstate, and Barney’s Private Label organic cashmere knits.  Plus, bring in your used denim for a discount!**

1631 6th Ave, Seattle, Washington Ph. 206.624.2699

Pacific Place, 600 Pine St., Seattle, Washington Ph: 206.622.6300

1215 1st Ave, Seattle, Washington Ph. 206. 652. 4664


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SHOP VINTAGE! Atlas Clothing
 If you want the best looks from the 70’s to 80’s, Atlas is where it’s at! One can find such fashion throwbacks as Jordache denim to old school classic dresses from Diane Von Furstenberg. Besides men’s and women’s clothing, Atlas stocks shoes, sunglasses, backpacks, shoulder bags, watches, hats and wigs. Atlas has lots of unique treasures. Their employees hand select each piece to reflect the classic as well as the current.** 419 10th Ave, Seattle, Washington Ph. 206.323.0503

House of Pretty Parlor
 A vintage lover’s fantasyland for all things cool from another era! Frocks, coats, hats, purses, shoes, and plenty for the boys too!** Photo Provided by HOUSE OF PRETTY PARLOR

119 Summit Ave, E, Seattle, Washington Ph. 206.405.2883

 Great for eco-couture, including dresses, suits, coats, and shoes, for men and women, plus Vu carries his own line of repurposed appliquéd jeans and cashmere sweaters.** 313 E Pine St, Seattle, Washington Ph. 206.621.0388

Le Frock
 Another great find for eco-couture. We spotted vintage Gucci and Dolce & Gabbana at great Seattle prices!** 317 E Pine St, Seattle, Washington Ph. 206.623.5339


EAT! Tilth Considered one of the top 10 restaurants cross-country by NYT restaurant critic Frank Bruni . The uber organic chef, Maria Hines at the helm, Tilth is as sustainable and natural as it is delicious and sophisticated. With a strong commitment to organic food and boasting an organic certification from the exacting Oregon Tilth association, Tilth manages to combine seasonal yet superfluous ingredients whilst supporting local farmers. The restaurnt is a house and the kitchen in the house is the kitchen where all the fare is prepared. And of course, they compost, use low VOC paints throughout, and all the furniture is hand-made from bamboo.  This is a perfect restaurant for lunch or dinner, and their weekend brunch is exceptional.  Look out for Tilth Mondays “Homage to Local Producers” featuring a four-course feast for $45, with optional $20 wine pairing.** 1411 N. 45th, Seattle, Washington, Ph. 206.633.0801

Sazerac Executive Chef Jason McClure runs the Sazerac at the Hotel Monaco like a well bio-dieseled machine. Aside from creating a tantalizing and delicious menu of organic, local, and sustainable items, McClure has cut 60% of all restaurant and hotel landfill by composting, and in his commitment to running a more efficient establishment, has installed a system that recycles restaurant oil four times before being turned into biodiesel.   And if that weren’t enough, this place is serious fun!** 1101 4th Ave, Seattle, Washington, Ph. 206.624.7755 Photo Provided by CAFFE FIORE

Taste Restaurant, Seattle Art Museum
 No visit to Seattle would be complete without visiting this famed museum. Whilst there, try lunch at Taste.  Local, fresh and seasonal, Taste takes a stand on many issues surrounding their food supply and understands that the effects of their choices extend well beyond the walls of their kitchens. Because of this, they choose to invest in their community by buying products from local farmers and artisans in support of sustainable farming practices, committed to nourishing and replenishing the local land, and in doing so believe that they have the power and responsibility to make a true difference.** 1300 1st Avenue, Seattle, Washington, Ph. 206.903.5291

Photo Provided by SAZERAC

110 |Provided COCObyECO MAGAZINE Photo Provided by SAZERAC Photo SPRING HILL | November - December 2010

Mighty-O At Mighty-O one will find some of the best organic donuts around and not your typical one either! The team behind Mighty-O’s create original recipes that were developed from scratch. In the beginning they mixed their dry ingredients by hand in small batches and sold at local farmers markets and local wholesale deliveries. Today they continue to make their proprietary organic donut mix “in house” with the help of modern equipment and produce hundreds of pounds daily. Additionally Mighty-O’s makes their organic glazes and organic chocolate icings that are so yummy you will be back for more. The donuts are made in their bakery in Seattle using only certified organic ingredients, without chemical preservatives, hydrogenated oils (trans fat), food colorings, artificial flavors, or animal ingredients. With respect to their values and the planet Might-O’s maintains the highest ingredient standards to create a delicious donut experience every time. Coffee served is organic as well as fair-trade too. Open seven days a week. ** 2110 North 55th Street, Seattle, Washington, Ph. 206.547.0335

 Elegant, contemporary, fresh, executed with care and confidence, Spring Hill brings together the culinary talents of one of the northwest’s emerging chefs with the contemporary design of heliotrope architects. Spring Hill offers innovative regional northwest foods that are fresh, flavorful and simple. The restaurant is committed to utilizing local ingredients from northwest farmers and fishermen. 4437 California Ave SW, Seattle, Washington, Photo Provided by Tim Aguero

CAFFE FIORE If you need a morning wake-up call or just a caffeine mid-day fix, stop by Caffe Fiore. The company opened its first store in 2002 in a small building built in 1908 in the neighborhood of Sunset Hill in Seattle, WA. Caffe Fiore is Seattle’s first organic coffee house, striving to use organic products whenever possible. They offer an exclusive espresso roast has been 100% certified organic since day one. Espresso blends include organic shade grown coffees from the Americas, Africa, and Indonesia mixed with rich milk chocolate aromas for a full round body and sweet lingering finish. 224 W Galer St, Seattle, Washington, Ph. 206.282.1441 Photo Provided by Tim Aguero

Photo Provided by SPRING HILL

Photo Provided by SPRING HILL


INDULGE! Julep Nail Parlor
 Best of 2009 by Seattle Magazine, Julep Nail Parlor’s is top notch. They maximize the use of natural and organic ingredients from their lotions, which are formulated to be paraben free, to their nail vernis colors gently formulated to be free of formaldehyde, toluene, and dibutyl phthalates. Their signature “Parlor” manicure or pedicure includes exfoliation, reflexology massage, neck wrap, and complimentary polish touch-ups (within 5 days for a mani, 3 weeks for a pedi!). As well as eco treatments, they’ve installed environmentally friendly flooring in the parlor, a dual flush commode in the restroom, and they support the local community through their Corporate Giving Program. Bring back your “little orange bag” of disposable implements, and they’ll donate $1 to The Nature Conservancy.  We love their “Essential Cuticle Oil” and “Quench” moisturizer!** 1427 5th Ave, Seattle, Washington, Ph. 206.985.0088


Stop and smell a rose! Terra Bella Flowers and Mercantile is a Seattle-based florist specializing in European garden-style design. They use a unique assortment of organic, sustainable and locally grown flowers, and hand-tailor their bouquets to meet your needs. The company incorporates green standards into everything they do, from sustainable flowers to the rental and re-use of props and containers for special events.** 8417 Greenwood Ave. N., Seattle, WA, Ph. 206.783.0205

PORTAGE BAY CAFE At work on the next design of jewelry. Photo Provided by LOVE HEALS

Like you give a damn about where your food comes from, you will enjoy partaking of the seasonal menu at Portage Bay Cafe. They strive to offer the widest array of food sourced from local, clean and sustainable farms and producers. On the wall are pictures of local sources including Full Circle organic farm, Oxbow organic farm, Fonte organic coffee, Great Harvest organic bakery, Bluebird Farms organic grains, Country Natural Beef and on and on. Most of the producers work within a few miles of where you sit.This ensures that the food you get is fresh, ripe when picked and only minutes traveling time from where it is produced. ** 4130 Roosevelt Way NE, Seattle, WA, Ph. 206.547.8230

Photo Provided by PORTAGE BAY CAFE 112

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EXPLORE! Theo Chocolate Factory Tour The 3400 PHINNEY CHOCOLATE FACTORY offers public tours 7 days a week. Get ready to be entertained with the story of cacao, including the extraordinary transformation of the cacao fruit into what we know and love as chocolate, and the social and environmental issues relating to cocoa and cocoa farmers. Best of all, you will try all of their amazing products during your tour experience! A must for chocolate lovers! Tours are $6 per person, ages 1 and older.** 3400 Phinney Avenue North, Seattle, WA Ph. 206.632.5100

Evergreen Escapes This family owned Adventure Travel Company specializes in crafting upscale nature, wildlife, active and education based experiences throughout the Pacific Northwest & British Columbia. EverGreen Escapes features authentic half, full and multi-day escapes, exclusive private getaways, memorable corporate retreats and inspiring teambuilding experiences. Whatever the pursuit: Bird watching, hiking, sea kayaking, cycling, snowshoeing, marine biology, rock climbing or wine tasting, they will creatively design and execute programs with a commitment to wilderness education, interpretation and sustainability.  We were picked up at our hotel by our knowledgeable guide, Dan, in the EverGreen Escapes biodiesel van and whisked off to sample their “Urban Escapes,” and see some local beauty spots, before setting off on a sustainable ­wine-tasting tour. **


Drop in to see extensive permanent collections, exciting international exhibitions, and a diverse lineup of programs. In addition, the Olympic Sculpture Park offers a stunning array of sculpture inhabits nine acres of free and open space for art on Seattle’s waterfront.. 1300 1st Ave, Seattle, Washington, Ph. 206.654.3180



GETTING THERE & AROUND! VIRGIN AMERICA In 2008, Virgin America was awarded ‘Best Domestic Airline’ by Travel + Leisure (World’s Best Awards) and Conde Nast Traveler (Reader’s Choice Awards). While customers are clearly responding to the airline’s premiere and pioneering cabin service, they must also be impressed with Virgin America’s environmental stance. The airline is the product of billionaire Sir Richard Bronson who is a die-hard environmentalist and committed to sustainability. While passionate about producing fuel from alternative sources such as Algae, Bronson has made a commitment to have the airline to be as efficient as currently possible. Sustainable business practices are core to their mission and they are currently up to 30% more fuelefficient than the average domestic fleets in the U.S.**

Walking & Public Transport At work on the next design of jewelry. Photo Provided by LOVE HEALS

When visiting downtown Seattle, you’ll do a lot of walking which is preferable as there is so much to see and on foot is always best! Everywhere is in close proximity, but as the city is built on seven adjacent hills, take your sneakers!  Seattle also has a vast public transportation network including free downtown buses, the monorail, waterfront trolley and the West Seattle Water Taxi.**

Seattle Green Limo If you would like a fancier yet still green ride how about a bio diesel eco-limo from Seattle Green Limo you can arrive in style. You can book online too.**

Zipcar If you happen to be a Zipcar member or want to join and need wheels, you can book a car through their Seattle office. If not, Hertz and Enterprise Car Rental also offer hybrids at a great rate at Seattle’s Sea-Tac Airport.** Photo Provided by WASHINGTON FILMWORKS

Wherever you go, remember to travel lightly and always offset your vacation CO2s. We like, and also TerraPass, who are now partnered with Expedia.  Great if you’re a one-stop shop kinda gal!

Photo Provided by WASHINGTON FILMWORKS 114

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It Really Does Start with You WRITTEN by: Anna Griffin PHOTOGRAPHY by: Press Porter

Novelli and Dan Brooks

This October the inaugural SWU Music & Arts Festival, one of the largest ever held in South America, was staged at the Maeda Farm near São Paulo, Brazil. Over 74 global musical acts, including headliners Rage Against the Machine, Linkin Park, Kings of Leon, Dave Matthews Band, the Crystal Method, Joss Stone, Incubus and Tiësto, played over 50 hours of music during the 3-day festival, to over 165,000 attendees, set against a stunning backdrop of world class art installations. However, it was much more than just a great opportunity to party, as SWU defined its core brand commitment by introducing the Global Sustainability Symposium. The brainchild of Brazilian advertising mogul, Eduardo Fischer and created from conception to execution in less than seven months, SWU’s initiative was clear: To provide solutions that can be applied by every individual and that bring about a healthier world for ourselves and the planet. When asked about his inspiration for creating this platform, Eduardo replied, “SWU is an awareness movement that purports to show through practical examples and simple actions - that everyone can indeed begin to do their part by changing attitudes in small day-today ways, instead of expecting others to do it for you. Hence the name Starts With You.” As Symposium Curator, Kate Dohring explained, “Through entertainment and thought leadership dialogue, SWU brings to the forefront the important message of sustainability and empowers the individual to act so that their actions, when combined with millions of like minded individuals, make a world of difference. “ Dave Matthews Band performing 116 | COCO ECO MAGAZINE | November - December 2010

SWU | Continued

Starts With You housed at the Maeda Farm in S達o Paulo, Brazil.

Rage Against the Machine on stage


SWU | Continued

Symposium Producer, Dan Brooks added, “At its heart, SWU is about staking a personal involvement in global sustainability. It doesn’t matter where your interests and motivations lie, there is always something that each of us can do to not just make the world a better place now, but make it better for the future too.”

tive virus, a messenge that spreads and stimulates iconic acts that get results.” Kopali Organics CEO, Zak Zaidman concurred, “Creating a more sustainable and compassionate planet will require EVERYONE to participate. A massive, well funded, high production values musical festival with a sustainability symposium sure is an important step in the right direction!”

The Global Sustainability Symposium proved to be a powerful and inspiring event. Attended by more than 3,500 people over 3 days, and with a web-cast audience of more than a quarter million and page views of over half a million, it became one of the most watched web events in Brazilian history, surpassing even the Presidential debate.

The combination of international headlining rock stars and pioneering environmental change makers made for a powerful experience. Lucky enough to have been invited to participate, and having witnessed three immensely thought-provoking and inspiring days I left Brazil invigorated and with a renewed sense of faith in the rapidly expanding community, not only committed to sustainability, but excited and ready to create change on a global scale.

Over 40 global and local environmental educators, innovators, thought leaders and change makers gathered to share ideas and offer solutions to a brighter future. Conservationist and star of Animal Planet, Jeff Corwin was encouraged to see so many people from all over the globe, engage. “The truth is that we are running out of time, but it’s not too late to change,” he notes, “ We just need to do it soon.”

In the words of legendary music producer, David Saltz, “We’re just visiting here. We are not here forever, and our footprint has an effect for everyone that comes after. It’s a pretty simple thing to just be conscious of recycling, turning off lights, wasting water. There are so many simple things you can do in your own life that have such a huge effect. And again, it starts with you. If you make the effort, then multiply that effect by everyone that you know, and everyone that they know, and so on, then it becomes a huge platform of making a difference.”

Speaker and President of Resolve, Stephen D’Esposito was also enthusiastic and related, “Starts With You is about sustainability that spreads and sticks. The SWU vibe is like a posi118

No one could have put it better than Tiësto who closed the festival by bringing down the house and succinctly telling the crowd, “SWU. It starts with you...and it ends with you.”** STARTS WITH YOU

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Conservationist and star of Animal Planet, Jeff Corwin


Joss Stone

Brazilian advertising mogul and Starts With You founder, Eduardo Fischer




WRITTEN by: Johanna Björk, PHOTOGRAPHY by: Johanna Björk, Goodlifer

“If we can fix things for mothers – and we can – we can fix so many other things that are wrong in the world. Women are at the heart of every family, every nation. It’s mostly mothers who make sure children are loved, fed, vaccinated, educated.You just can’t build healthy, peaceful, prosperous societies without making life better for girls and women,” – White Ribbon Alliance (WRA) Global Patron Sarah Brown. As world leaders convened at the UN for the Millennium Development Goals Summit, the WRA brought 400 women together for the first annual Women: Inspiration & Enterprise (WIE) symposium. The symposium was co-hosted by Huffington Post founder Arianna Huffington, Sarah Brown, wife of former British Prime Minister Gordon Brown, and fashion designer Donna Karan. Panelists included boldface names like Melinda Gates, Cathie Black, Bobbi Brown, Kris Carr, Teresa Kay-Aba Kennedy, Lauren Bush, Soroya Darabi, Diane Von Furstenberg, Glenda Bailey, Natalia Allen, Elizabeth Banks, Susan Smith Ellis, Nora Ephron, Christy Turlington, Helene Gayle, Windsor Genevieve Hanger, Mellody Hobson, Sheila Johnson, Ashley Judd, Tamara Mellon, Pat Mitchell, Dana Perino, Katherine Schwarzenegger, Ann Veneman, and special guest Queen Rania of Jordan. Millennium Development Goal 5, Improving Maternal Health, was the main focus of the symposium — a tough issue that has been given more of the attention it deserves lately, through an unprecedented wave of campaigning by maternal health champions worldwide. The

120 | COCO Melinda Gates ECO MAGAZINE | November - December 2010

Health and Wellness panelists, from left to right, Dr Hyla Kass, Marianne Williamson, Dr Sue Smalley, Kris Carr, Amanda de Cadenet, and moderator Kathy Freeston.

goal is to hold governments accountable for extending access to lifesaving care during pregnancy and childbirth to all women. Christy Turlington has recently completed a documentary titled “No Woman No Cry,” highlighting the issues women in developing countries face around childbirth.Turlington herself experienced complications after giving birth to her first child, complications that were successfully addressed by doctors but may have killed her had she been living in the developing world. “Film is the perfect medium to make Westerners care about the issues of people they will never meet,” she said, “stories that are not cheerful can be told with hope.” In between panel sessions were short presentations by five exceptional young women – Gloria Iribagiza from Rwanda, Deepa Jha and Jayshree Satpute from India, Alberta Steven from Tanzania and Hadhya Al-Zawm from Yemen – who were nominated by WRA members in their home countries and selected by a global committee to represent young advocates from across the globe. Each gave a speech throughout the day about progress being made to save women’s lives and calling for everyone to “play your part.” “We must use our voices on behalf of the poor in the world,” said Melinda Gates. “Although terrifying for any woman to go through childbirth alone, this is something we can and must change. By saving mothers’ lives, we lift their families, communities and nations.” The MDG Summit at the UN resulted in pledges by governments of $40 billion for maternal and child health — a big success. Women’s voices are being heard like never before, but in order to keep the world listening, we need to keep talking about these issues and the resources needed to close the maternal health gap and ensure all women access to health care during pregnancy and childbirth.

The WRA describes the WIE symposium as both “a convention and a celebration of the power of women to change the world.” There certainly were powerful women in the room, from the forefront of fields as diverse as politics, philanthropy, media, fashion, and the arts. What about those of us in the middle, who aren’t heads of fashion or married to a Prime Minister? What can we do? We have to empower ourselves first. Diane Von Furstenberg, told the story of her mother giving birth to her after escaping Germany after the war, weighing only 45 lbs. “My birth was a miracle. The minute I was born I had already won.”This is true for all of us. Life is a gift that we should not take for granted but work hard every minute to make the best of. We also need to demand more attention. Women have traditionally been underrepresented in the media, with traditional news outlets covering only 16% of women’s news. Women have to do things differently, when it comes to career, success, family life and philanthropy. Diane Von Furstenberg said “The only chance to save the world is for women to save the world.” Let’s start now.** WIE




asia WRITTEN by: Vicki Godal PHOTOGRAPHY by: EcoChic


Celebrating Asia’s contribution to sustainable fashion design, Green2greener’s EcoChic Asia fashion show in October featured a range of ethical ready to wear and eco-couture designs from 29 designers representing 14 countries. EcoChic fashion shows highlight the diverse uses of natural and sustainable fibers in the fashion and accessories industry. According to EcoChic and Green2greener founder Dr. Christina Dean, “EcoChic Asia delivers a strong message that Asia is responding to environmental and social concerns in the fashion industry.The shift towards more sustainable design and manufacturing is urgently needed,” Dr. Dean said. “The fashion industry is second only to agriculture in terms of the consumption of water worldwide while the production of cotton alone uses 25 percent of the world’s pesticides.” Green2greener produces the EcoChic shows and as a Hong Kong registered charity, its mission to promote sustainable living.To achieve this, Green2greener works with businesses, communities and other NGOs to increase awareness, promote discussion and drive the implementation of more environmentally and socially sensitive practices.** GREEN 2 GREENER


Oliver Tolentino (Philippines ) + Niin pineapple fiber gown sustainably produced freshwater pearl rings 2010 122 |and COCO ECO MAGAZINE | November - December

a.d.o Clothing (India/US) + Niin (Hong Kong) 100% organic cotton and naturally herb dyed top, pants and belt

Johanna Ho (Hong Kong) recycled PET dress and knitted eco-yarn cardigan

Mika Machida (Japan) + Kumvana Gomani (Bangalore/ Sweden) hemp and organic cotton dress with water based silkscreen print

Jujube (Singapore) modal dress

Director, James Cameron with Cocoon (China) bamboo wife Suzy Amis muslin gown



Opportunity Green Opens on Stage 2 WRITTEN by: Vicki Godal PHOTOGRAPHY by: Opportunity


Opportunity Green 2010 opened downtown on Stage 2 this September, the same stage where the hit drama “Mad Men,” wrapped the day before in the beautifully sustainable Los Angeles Center Studios. Drawing over 600 to their annual eco-hub of emerging business, talent and technology, co-founder Karen Solomon has it right when she said laughing, “This ain’t your Dad’s business conference.” Opportunity Green is premiere level networking for eco-business leaders and entrepreneur’s conference, bar none. During these three days, Opportunity Green creates a diverse convergence of the world’s highest levels of sustainable leaders, from business executives to venture capitalists and entrepreneurs. Opportunity Green is a mecca for designers of cities, cars, clean tech and high tech, low impact and no impact, fashion and the future. Opportunity Green attracts those with a common goal, sustainability. Opportunity Green planned for fun as well, in the form of parties. The first night’s party featured actress and eco-maverick award winner 2010 Michelle Rodriguez as Opportunity Green’s eco-party DJ. The parties were filled with discussion about environmental businesses between entrepreneurs, designers and speakers, bloggers, journalists and change agents, all there to experience Opportunity Green. They are what make Opportunity Green so incredible. Rolling Stone magazine called Opportunity Green speaker Rick Ridgeway of Patagonia, a “real life Indiana Jones.” Other renowned speakers at the conference included the producer of the upcoming “Revenge of the Electric Car” Chris Paine, Newsweek’s Deputy Edi-

Karen Solomon, Founder and of Opportunity Green 124 | COCO | November - December 2010 Melinda Gates ECO MAGAZINE CEO

An innovative “green tree” in the front lobby crafted from cardboard mailing tubes

tor Rana Foroohar, Ogilvy Earth President Seth Farbman and activist John Picard plus corporations like the most sustainable company on Earth, the Coca-Cola Company. Opportunity Green features both the companies, products, service innovations, designs and technologies that are leading the green movement, as well as what’s next, in the form of the Opportunity Green 25 (OG 25) and the Innovative Product Design contests highlighting responsible innovation and entrepreneurship. The two contests debut the 25 most innovative eco-startup companies and the 25 most cutting-edge eco-product designs from around the world in pitch competitions. The nominees were given a minute to pitch their ideas to the conference audience. Attendees were instructed to vote via real time texting or Twitter. Within minutes, the votes were in. Zimride, an internet based rideshare service, won the Innovative Eco Start Up with an award of over $26,000.00. The Innovative Product Design winner, Life Box, is a company focused on seeded and biodegradable packaging materials. Coca-Cola proved that even products we’ve loved since childhood can continually being improved with sustainability as their guide. Coca-Cola’s Global Director of Marketing Innovations Gopal Krishnan helped develop their new PlantBottle in-house at Coke’s innovation labs, which employ over 1000 PhD’s worldwide. “Our new 100% recyclable PlantBottle is made from 30% renewable, plant-based sugar cane extract,” Krishnan said. “Of course, our goal is a 100% plant-based, carbon neutral bottle.” The mornings were dedicated to speakers and keynote information sharing with the afternoons slated for targeted breakout sessions, which have become an Opportunity Green staple.

An example of a typical breakout session was the “Opportunities in Modern and Energy Efficient Transportation” discussion, moderated by “Who killed the Electric Car’s” Chris Paine. The panel included the head of BMW’s North American operations as well as the $10 million dollar X prizewinners of the Progressive Insurance alternative car design contest. For media bloggers, journalists and speakers, Opportunity Green arranged meet and greets around the LA Center Studio’s campus at e-cool locations created specifically for networking by Gensler Architects. Aha! Marketing firm had bloggers live streaming from every party, keynote speech and breakout session, making it possible for press and participants to get everything in when they had to make choices between sessions. According to Aha Marketing’s Betsy Henning, “We told Karen we wanted everyone, especially the press, to relax and enjoy this conference. knowing that we’re covering the highlights and fine points, so they can stay fully engaged and listen.”** OPPORTUNITY GREEN



NY Fashion Week

Best of 2011 WRITTEN by: Emma Grady PHOTOGRAPHY provided by: Elysa

Hyman courtesy of The GreenShows

Coco Eco got a front row seat to Green Fashion at the Runway Shows at New York Fashion Week in September. More than a handful of the Ready to Wear Spring/Summer 2011 collections stood out, from The GreenShow. The GreenShows is the premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion during New York Fashion Week. The GreenShows produces a comprehensive canvas for full-length runway shows featuring an edited selection of designers. All invited designers are given the opportunity to show their entire collections to an audience of influential editors, buyers and fashion VIP’s. Organic by John Patrick presented 18 classic looks, styled monochromatically. Dress Reform debuted effortless-chic, unisex clothing. Joann Berman transformed vintage frocks into modern, oneoff designs. Bright Young Things added eight versatile garments to their infamous little black dress. Samantha Pleet merged classic style with downtown appeal. Auralis combined tropical themes with urban functionality. Suzanne Rae ‘hit the road’ with her American Wild West-themed prints. ** THE GREEN SHOWS Organic by John Patrick, Spring/Summer 2011 PHOTO CREDIT: Emma Grady 126

| COCO ECO MAGAZINE | November - December 2010

Samantha Pleet, Spring/Summer 2011

Bright Young Things, Spring/Summer 2011

Samantha Pleet, Spring/Summer 2011

Dress Reform, Spring/Summer 2011

Joann Berman, Spring/Summer 2011

Auralis, Spring/Summer 2011

Joann Berman, Spring/Summer 2011



Eco Fashion Week

Vancouver WRITTEN by: Karen Snyder PHOTOGRAPHY by: Raphael MODEL: Elyse Levesque


A selection of the best eco-designers from around the world came together to showcase their latest collections of environmentally friendly, trend-setting fashion at Eco Fashion Week (EFW) Vancouver in September. Like other fashion weeks around the world, EFW is set to be held biannually with the next stunning array of sustainable collections hitting the catwalk in February, 2011. In contrast to most fashion weeks, EFW focused solely on environmentally friendly designers which included Nicole Bridger, Prophetik, Eden Mens Wear, Lav & Kush, Kim Cathers, Nixxi, Stamo and many more. Vancouver was chosen as the birthplace for the event due to it being widely known as a haven for independent designers who are committed to using recycled, organically grown, and locally produced fashion.The goals of EFW are set high and include stimulating the growth of eco-conscious fashion and accelerating the industry’s renaissance into the environmental age. “We want to help the fashion industry take the green road,” says Myriam Laroche, President of Eco Fashion Week. “It’s not always easy. It sometimes takes a lot of investment, but I think most of all, it takes information and education and that is what we want to do. We also want to provide a platform where designers and buyers can meet and development a business relationship.”** ECO-FASHION WEEK VANCOUVER 128

| COCO ECO MAGAZINE | November - December 2010



EcoLuxe London WRITTEN by: Vicki Godal PHOTOGRAPHY provided by: EcoLuxe

EcoLuxe was held at London’s No.1 Aldwych Hotel nicely coinciding with Fashion Week. Well-know environmental supporter and the Deputy Prime Minister’s wife Miriam Gonzalez Clegg opened EcoLuxe 2010. Created by eco couture designers Elena Garcia and Stamo-Elizabeth Ampatielos, EcoLuxe showcases designers who share their ethical luxury commitment, both in their design production processes and in their overall responsibility to green issues. EcoLuxe ethical designs are made beautifully to last. Regarding EcoLuxe, “They are producing very beautiful products,” Clegg said. “Products designed with great regard for both the environmental and social impact they will have.” Furthermore, EcoLuxe is sustainably held in the UK’s Green Hotel of the Year from it’s 95% ecofriendly bust display forms to it’s 100% recycled paper signage to supporting local charities. ** Elena Garcia STUDIO EcoLuxe ethically-sourced


By Stamo scarlet dress | COCO ECO MAGAZINE | November - December 2010

Ecoluxe co-founders Elena Garcia and Stamo-Elizabeth Ampatielos with Miriam Gonzalez Clegg

EcoLuxe classic Outsider redesigned dress for Spring Summer 2011

EcoLuxe hand-足 painted silk swimwear by Olga Olsson

Stamo shows her design at the EcoLuxe showroom




Shepherds WRITTEN by: Vicki Godal PHOTOGRAPHY by: SIMA

The Sea Shepherd Conservation Society (SSCS) hosted it’s “Los Angeles Night for the Oceans” benefit at the Hollywood Hills residence of James Costa in October. Sea Shepherd founder, president and host of Discovery Networks’ “Whale Wars” Captain Paul Watson discussed their most dangerous campaign yet, Operation No Compromise while showing video of their new interceptor vessel, joining the fleet this winter in Antarctica. Watson spoke to a crowd of celebrity supporters about how important the public’s awareness is to their mission. “For the seventh year, we’re returning for confrontations with the Japanese whalers among the icebergs of the Southern Ocean Whale Sanctuary,” Watson said. “Last year, we saved more whales than the Japanese whalers killed.” In 2009, the Sea Shepherds saved 528 whales from death. Established in 1977, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. Our mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species. By safeguarding the biodiversity of our delicately-balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations.** Activist/actress Daryl Hannah, Hannah the Mermaid and the Sea Shepherd team at “Los Angeles Night for the Oceans 132


| COCO ECO MAGAZINE | November - December 2010

Chuck Swift, Michelle Rodriguez, James Costa

Luke Tipple

Surfboard signing at “Los Angeles Night for the Oceans”

Beau Bridgeswith and Director, James Cameron wife Wendy Bridges wife Suzy Amis





CORRECTIONS: Lucy B, Zoya and Nvey Eco products featured in the Sept/Oct Editor’s can be found at



PAGE 14-15

Hat, Leah C Couture Millenary Dress, Academy of Art Graduate, Camilla Olsen

PAGE 16-17

Bolero, Robin Brouillette


Silk gown and silk chiffion throw, Robin Brouillette


Hand beaded romper and lace robe, Academy of Art graduate, Maria Korovilas Shoes, Camilla Skovkovgaard


Silk gown, Robin Brouillette Metal bangles hand made by Syrian artisans, STYLIST’S OWN


Silk chiffon ruffle vest, Robin Brouillette Re-cycled parachute skirt, Norma Kamali Jewelry & Leather belt, Mara Carrizo Scalise Design Shoes, Olsnhaus


Angora sweater, Stella McCartney Available at Barney’s NY Leggings, Suno, Available at Barney’s NY Shoes, Camilla Skovgaard Tahitiian pearl and 22 recycled gold necklace, MICHELE LLANOS


Tunic and & leggings, Suno, Available at Barney’s NY Shoes, Olsnhaus Hat, Leah C Couture Millenary


Sequin dress & Silk taffeta trench coat, Robin Brouillette Jewelry & Leather belt, Mara Carrizo Scalise Design Shoes, Olsnhaus Hat, STYLIST’S OWN


Sequin dress & Silk taffeta trench coat, Robin Brouillette Jewelry & Leather belt, Mara Carrizo Scalise Design Shoes, Olsnhaus Gloves, STYLIST’S OWN


Hand-stitched metal vest, Maria Korovilas Beaded pants, Suno, Available at Barney’s NY


Silk gown and silk chiffion throw, Robin Brouillette Metal bangles hand made by Syrian artisans, STYLIST’S OWN


Hat, Leah C Couture Millenary Dress, Academy of Art Graduate, Camilla Olsen


Skirt and top, Norma Kamali Reclaimed leather jacket and Marlo bag, The Sway Vintage fingerless gloves, STYLIST’S OWN


Silk and wool felted dress, Parsons School of Design, Product Design Graduate, Patricia Voto Hat, Leah C Couture Millenary Boots, Metal bangles hand made by Syrian artisans, STYLIST’S OWN


Silk taffetta jumpsuit, Robin Boots, Metal bangles hand made by Syrian artisans, STYLIST’S OWN

PAGE 32-33

Vintage faux fur hoodie, STYLIST’S OWN Silk and wook felted shirt, Parsons School of Design, Product Design Graduate, Patricia Voto

| COCO ECO MAGAZINE | November - December 2010




Coming Soon

RAINFOREST ISSUE; JAN/FEB 2011 One of the steamiest, most sultry, luxurious places on the planet and its disappearing by the second. Celebrating the stars and the heroes saving the incredible place that will save the world.

SWU: New York Fashion Week Coco Eco Mag will help coordinate a sexy sustainable catwalk in tandem with Starts With You at New York Fashion Week.


| COCO ECO MAGAZINE | November - December 2010


Coco Eco Magazine is an online eco-chic magazine celebrating sustainable fashion, beauty, celebrity, and culture. The Red Hot & Green Issue:...

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