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Planet illogica WRITTEN by: Kene Goldstein PHOTOGRAPHY provided by: Planet

illogica

Planet illogica is the realization of a life long dream to be able to support innovative artists in all disciplines and do good for the world at the same time. It is an agency, an on-line platform, home to several brands and the conduit for social action groups to partner with influential artists to get their message out to the world. Our motto is “Create Yourself ” and week after week since we started, that’s exactly what we see our community doing. After a quick on-line sign up, you can create your own website using our intuitive (and free) interface, and become part of our eco-system which includes real world job and funding opportunities, as well as global events and projects you can take part in. By taking the time to become a resident on Pi, you’re either going to have a kick-ass media rich website that’s all yours or a kick-ass website and we’re going to offer to get involved with what you’re doing and help you reach your goal. 94

Tonny Sorensen, former CEO of Von Dutch Originals, and myself, Kene Goldstein, founded Pi a few years ago as a real world support system with the simple idea of creating one place for creative types, brands and social action groups to meet, develop projects, and execute ideas. We started Pi out of a warehouse in Los Angeles and a storefront in SoHo, New York. For the first year or so we had no intention of being an online resource, but, at the prompting of our first alliance partner, the American Film Institute, we began to find ways to translate our unique off-line support system into an online platform and when our second partner surfaced, Sony Playstation, and brought us our first video game project for our artists (the blockbuster, Little Big Planet), the whole big picture started coming to light. Through a combination of strategic offline productions and promotions, along with products, and an on-line platform, we could truly be a soupto-nuts option for our Residents (users). We broke ground on our .com in 2008, and finally came out of Beta this Fall.The journey from concept to reality has been long, but educational every step of the way. We’re several years into this now and have successfully completed hundreds of case studies and currently support thousands of creatives and do-gooders worldwide. Our above the line team and partners include media industry veterans and global activists, Bob Johnson and Stephen Nemeth. Together with a support staff of online developers, apparel designers, agents and scouts, we work daily to improve our offerings and make ourselves available to our community world- wide. What’s been awesome is the way our Residents are working with us to inspire new digital tools that the whole

| COCO ECO MAGAZINE | November - December 2010

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Profile for Coco Eco Magazine

COCO ECO MAGAZINE, NOV/DEC 2010, ISSUE 14_2  

Coco Eco Magazine is an online eco-chic magazine celebrating sustainable fashion, beauty, celebrity, and culture. The Red Hot & Green Issue:...

COCO ECO MAGAZINE, NOV/DEC 2010, ISSUE 14_2  

Coco Eco Magazine is an online eco-chic magazine celebrating sustainable fashion, beauty, celebrity, and culture. The Red Hot & Green Issue:...