COCO ECO MAGAZINE, NOV/DEC 2010, ISSUE 14_2

Page 81

Blake Mycoskie, founder of TOMS SHOES, handing out shoes to impoverished kids

Kids enjoying a run with fitted footwear

It is inspiring to see how one man’s idea has ultimately changed over a million lives worldwide. We all have moments when we wish we could do more, but Blake Mycoskie did do more, he is a shining example of the power of one. The beauty in TOMS is not just in the sentiment behind the shoe, but also in the production. The corporate website states that “We require our factories operate under sound labor conditions, pay fair wages and follow local labor standards.” To ensure this, TOMS Production Staff routinely visits their factories in Argentina, China and Ethiopia. TOMS sets an example of corporate social responsibility that the majority of businesses would rather overlook in lieu of an attractive bottom line. The shoes come in an array of colors and different variations (even vegan options), although all in keeping with the original design. Among my favorite is the innovative and versatile wrap boot, you can wrap them high or low which is ideal for transition from Winter to Spring. With original versions starting at just $54, they are affordable and practical for every day wear. This Holiday season ignite the power inside of you, while alleviating the stress of what to buy people. Give the gift that gives. Unlike most purchases,TOMS do not come with shopper’s guilt so go ahead and buy yourself a pair too. Your shoes will be speaking in high volume, “I am an, inspiring, compassionate and damn sexy individual who is making a difference!”** TOMS SHOES www.tomsshoes.com

Scores of shoes ready to be distributed to those in need


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.