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Introducing

an Exclusive Opportunity for

Made in Italy


The Challenge Ulta makes significant investments (including advertising & couponing) to attract customers to its stores.

Ulta’s expected customer loyalty benefit from these investments is being eroded by the increasing availability of salon professional hair care brands (like Paul Mitchell, Redken, etc.) in grocery stores, drug stores, and mass retailers ‌ and Ulta is further limited by its inability to sell these brands online at Ulta.com.


SOLUTION Lock-in customer loyalty by converting salon products customers to the Italian-made Ice Cream by Inebrya brand ‌ an Ulta exclusive! Ice Cream by Inebrya is currently sold worldwide in more than fifty countries; Ulta would be the exclusive USA distributor.

And Ice Cream products can be sold online at Ulta.com!


30 Ice Cream by Inebrya products have been nominated for the 2013 Allure “Best of Beauty” Awards.

Hair Care Solution Center • Advanced technologies in Ice Cream salon professional products provide solutions for all of your customer’s hair care needs • Customers are attracted to Ice Cream’s colorful, professional quality, multi-lingual packaging • The Ice Cream plan-o-gram is designed to promote multi-item purchases • Shelf talkers, the “silent salesperson”, complement recommendations for Ice Cream products from Ulta sales associates


KERATIN RESTRUCTURING SHAMPOO

KERATIN MILK SPRAY

KERATIN RESTRUCTURING MASK

• Cleanses, restructures, hydrates & nourishes • Eliminates frizz & leaves hair brilliant • Sulfate Free

• Ultra penetrating, restructuring treatment • Ideal for softening & detangling fine hair • Seals cuticles and eliminates frizz

• Deeply restructures • Detangles, softens & eliminates frizz • Restores brilliance, strength & tone

SHECARE DEEP RECONSTRUCTOR MASK • Deeply penetrates hair shaft (Phase 2) • Reconstructs damaged, stressed, & chemically treated hair • Detangles, nourishes, softens & deeply hydrates

SHECARE BALANCE RECONSTRUCTOR CONDITIONER • Revitalizing conditioner for fine hair (Phase 2) • Reconstructs & protects damaged hair structures • Restores softness, elasticity, vitality & shine

SHECARE INTENSIVE RECONSTRUCTOR LOTION SUPREME • Keratinizes, conditions & eliminates static (Phase 2) • Seals cuticles & strengthens hair structure • Leaves hair detangled, nourished, soft & shiny

MADE IN ITALY

The Professional Hair Repair System

ARGAN-AGE PRO-AGE SHAMPOO • Anti-oxidizing shampoo with Argan Oil • Cleanses, restructures, nourishes & hydrates • Enriched with Jojoba and Sunflower oils & UV filter

ARGAN-AGE PRO-AGE MASK • Argan oil detangles, softens & eliminates frizz • Protects against free radical scavengers • Enriched with Jojoba and Sunflower oils & UV filter

ARGAN-AGE PRO-AGE CONDITIONER • Argan oil detangles, softens & eliminates frizz • Weightless formula perfect for fine hair • Enriched with Jojoba and Sunflower oils & UV filter

MADE IN ITALY

GREEN SENSITIVE SHAMPOO • Soothing shampoo for sensitive scalps • Enriched with organic Aloe Vera & eco-certified Zanthalene • Gently hydrates, calms & soothes sensitive & dry scalps

GREEN SENSITIVE SCALP LOTION • Soothing lotion for sensitive scalps • Calming & hydrating action reduces scalp irritation & itching • Restores natural scalp pH after salon services

GREEN MOISTURE GENTLE SHAMPOO • Gentle hydrating shampoo for all hair types • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Mineral salts & polysaccharides restore tone

MADE IN ITALY

Ultra Delicate Professional Hair Care

KERATIN VELVET KERATIN CREAM

• Leave-in spray cream with 15 actions • Restructures, nourishes, softens & detangles • Eliminates frizz, split ends, and more!

• Leave-in restructuring treatment for split ends • Weightless formula seals cuticles & eliminates frizz • Apply to damp or dry hair

SHECARE INSTANT RECONSTRUCTOR SPRAY • Hydrating acidifier spray (Phase 3) • Leave-in treatment with Keratin bio-molecules • Instantly seals cuticles

Keratin: restore body and strength to the hair structure

AGE THERAPY HAIR LIFT SHAMPOO • Anti-aging formula that gently cleanses & thickens • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair revitalized and younger looking with more volume

fix damaged hair.

ARGAN-AGE PRO-AGE TREATMENT • Hydrates, nourishes leaving hair soft & instantly brilliant • Weightless, anti-frizz formula prevents split ends • Protects against free radical scavengers

The Supreme Argan Treatment

KERATIN ONE MULTI-ACTION

• Instantly restructures with micro-Keratin molecules • Restores energy & texture; ceramides eliminate frizz • Non-sticky, resin-free formula

want frizz free hair?

MADE IN ITALY

Restructuring Hair Treatments

SHECARE BASIC RECONSTRUCTOR SHAMPOO • Internal restructuring shampoo for damaged hair (Phase 1) • Gently cleanses and restructures chemically treated hair • Leaves hair soft, hydrated & tonic, even where most damaged

KERATIN TEXTURIZER

ARGAN-AGE PRO-AGE OIL • Sun protection for all hair types with Argan Oil • Protects hair from UV rays, sea salt, chlorine, wind & smog • Leaves hair brilliant, soft & easy to manage

ARGAN-AGE SOFT & SHINE SPRAY • Great for dry, frizzy, and dull hair • Restores weightless brilliance, softness & hydration • Anti-humidity and anti-frizz action

GREEN POST-TREATMENT SHAMPOO PH 5.0 • Ultra-gentle cleansing & regenerating shampoo for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services

Ceramides: external protection of hair shaft and deep nourishing action

AGE THERAPY HAIR LIFT CONDITIONER • Anti-aging conditioner for mature, porous & treated hair • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair silky soft, supple & easy to comb

MADE IN ITALY

want silky smooth hair?

GREEN MOISTURE INTENSIVE MASK • Intensive action nourishing mask • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Detangles & leaves hair soft, healthy & naturally brilliant

• Keratin Restructuring Shampoo 300ml • Keratin Milk Spray 150ml • Velvet Keratin Cream 100ml

Ageless Beauty

ARGAN-AGE HAND CREAM • Protective hand cream with Argan Oil • Deeply hydrates, leaving skin soft & supple • Absorbs rapidly; no build-up

GREEN POST-TREATMENT CONDITIONER • Ultra-gentle regenerating conditioner for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services

GO UP ON HAIR • Volumizing mousse • Fixes styles by wrapping protective film around hair shaft • Nourishes, hydrates, restores elasticity & doesn’t build up

KERATIN TRIO KITS

ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp

ENERGY

NO-YELLOW SHAMPOO • Anti-yellow shampoo for bleached or gray hair • Contains silk proteins and extracts of pressed grape • Tones down unwanted yellow & restores shine

NO YELLOW

Extract of Bamboo: restructures hair squama and reinvigorates the bulb

AGE THERAPY HAIR LIFT SERUM • Regenerating fluid for mature, porous & treated hair • Anti-aging action leaves hair incredibly soft & brilliant • Protects from oxidation and damage from free radicals

look younger.

ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp

Milk Proteins: regenerate and nourish, leaving hair strong and full of body

BALANCE SHAMPOO • Sebum regulating shampoo for oily hair & scalps • Formulated with birch, olive oil, and Limnanthes Alba • Cleanses & tones hair; rebalances & soothes scalp

BALANCE

RELAX

IceCreamBeauty.com

ENERGY SHAMPOO • Anti-hair loss cleansing shampoo • Oligo-elements tone & purify • Extracts of Capsicum energize the scalp

want to stop hair loss?

RELAX SCALP FLUID • Peeling treatment formulated to purify scalp • Helps eliminate dry & greasy dandruff • Dermo-purifying fluid rebalances sensitive scalps

IceCreamBeauty.com

IceCreamBeauty.com

CLEANY SHAMPOO • Anti-dandruff shampoo for delicate scalps • Extracts of orange & lemon for revitalizing & astringent • Also contains Piroctone Olamine, an antimicrobial

CLEANY

IceCreamBeauty.com

GO up

CURL SHAMPOO • Ideal for gently cleansing curly, wavy & permed hair • Restores elasticity, hydrates & performs anti-frizz action • Silk proteins provide incredible brilliance

CURLY

GO CRAZY LOGIC STYLE • Extra strong hold ecological lacquer • Dries quick, gives defined hold, restores shine & elasticity • Protects hair from thermal, mechanical & environmental stress

GO crazy

DRY-T SHAMPOO • Cleanses dry, frizzy & treated hair • Nourishes with silk and wheat proteins • Leaves hair silky soft, full of shine, and easy to comb

DRY- T

GO CRAZY MAXX GEL • Extreme hold gel fluid • Defines each single detail • Dries rapidly & with no build-up

CURL MASK • Deep conditioner for curly, wavy & permed hair • Weightless formula detangles, hydrates & fights frizz • Enhances elasticity, leaving curls full of bounce & shine

GO CRAZY MUBBER GEL • Ultra strong gel with a gloss effect • Sculpts & defines trendy styles • Does not leave build-up

GO ROUND ROLL UP • Curl defining cream for natural, wavy & permed hair • Models, defines & strengthens curls • Restores elasticity, texture & shine

GO round

FREQUENT BEST CARE CONDITIONER • Linseed Oil conditioner for all hair types • Detangles & volumizes • Restores elasticity & leaves hair soft

GO CRAZY MATT PASTE • Matte defining paste • Light hold for shaping hair of any length • Does not leave residue

GO CRAZY FLOSSY PASTE • Fibrous shaping paste • For creativity & fantasy • Apply to dry hair

FREQUENT INSTANT DETANGLER • Instantly detangles • Fight breakage & split ends • Makes hair soft & brilliant

fix dry, frizzy & chemically stressed hair.

DRY-T DRY-T LEAVE-IN CONDITIONER FLUID STAR • Ideal for dry hair • Contains Linseed Oil for dry hair • Sunflower extract nourishes • Restores hydration & shine • Weightless formula • Prevents split ends

GO SLEEK SAFE STRAIGHT • Thermal protective spray • Protects hair from excessive heat when straightening • Anti-static action leaves hair soft & full of shine

SMO O T H

GO CRAZY PEARL DEFINER • Extra strong hold gel • Perfect for creating high structured & destructured styles • Leaves hair brilliant

GO SLEEK LISS PERFECT • Thermal protective smoothing fluid • Disciplines unruly hair • Leaves hair compact, silky soft & full of shine

GO sleek

SMOOTHING SHAMPOO • Straightening shampoo rich in Cotton Oil • Cleanses & deeply hydrates, making straightening easier • Reduces frizz

want styling control?

DRY-T LASTING CARE LOTION • Leave-in restructuring lotion with Keratin • For colored, dry or chemically treated hair • Silicone microemulsions restore softness, shine & tone

GO ROUND FRIZZ FREE • Anti-frizz fluid • Weightlessly defines wavy & curly hair • Leaves hair looking soft & full of shine

want curl control?

F REQUENT

GO CRAZY MAD POWER • Creamy gel with extra strong hold • Gives high control & hold when modeling well defined styles • Apply to clean hair, dry or wet

MADE IN ITALY

DRY-T CONDITIONER • Conditions & nourishes dry, frizzy & treated hair • Leaves hair silky soft, brilliant and easy to comb • Use as a leave-in conditioner by applying less product

GO ROUND DUO STYLE • Curly-smooth fluid • Ideal for disciplining & controlling • Leaves hair soft & easy to manage during styling

FREQUENT DAILY SHAMPOO • Perfect pH for daily cleansing of all hair types • Enriched with Ceramides & Silk Proteins • Nourishes, hydrates, and leaves hair soft & brilliant

want bouncy curls?

New Active Styling Direction

DRY-T MASK • Nourishing mask for dry, frizzy & treated hair • Deeply conditions, detangles, protects & tones • Leaves hair soft, shiny & full of life

GO UP TOP JAM • Fixing gel for maximum volume • Restores body & hold to roots • Apply to damp or dry hair

want volume?

MADE IN ITALY

VOL UME

GO CRAZY EXTRA SHAPE • Extra Strong Mousse allowing maximum creativity • Fixes styles by wrapping a protective film around the hair shaft • Nourishes, hydrates, restores elasticity to hair

GO UP OVER THE SKY • Volumizing spray for fine & lifeless hair • Restores body & hold to roots • Wraps a protective & elastic film around hair shaft

New Active Styling Direction

VOLUMIZING CONDITIONER • Provides volume to roots • Strengthens & restores vitality to fine & lifeless hair • Weightless formula hydrates & detangles

VOLUMIZING SHAMPOO • Restores body, volume & shine to fine, lifeless hair • Enriched with wheat proteins & a mix of tropical fruits • Gentle weightless cleansing action

GO UP LOGIC VOLUME • Ecological volumizing lacquer with rapid drying action • Gives hold & leaves hair supple & full of shine • Doesn’t leave build-up & can be easily brushed out

GO UP TOTAL VOLUME • Volumizing hair spray with strong hold • Weightless formula gives a light & elastic look • Protects hair & resists humidity

SMOOTHING MASK • Straightening mask that softens & detangles • Makes curly & coarse hair easier to straighten • Controls even the most rebel hair

want smooth hair?

GO LIGHT CRYSTAL BEAUTY • Glossing & laminating fluid • Softens, seals cuticles & refines hair surface • Gives hair an incredibly silky & luminous look

GO LIGHT BRIGHT LUX • Glossing Spray • Leaves hair bright & shiny • No residue

COL OR

COLOR MASK • Deep conditioning treatment for color treated hair • Anti-oxidizing formula with Vitamin E • Nourishes damaged hair & keeps color intense

IceCreamBeauty.com

GO LIGHT STAR WAX • Defining shine wax • Models & restores brilliance • Weightless; apply to dry hair

GO light want shine?

COLOR SHAMPOO • Cleanses & nourishes with extract of honey • Anti-oxidizing formula with Vitamin E • Helps maintain hair color intensity & brilliance

IceCreamBeauty.com

IceCreamBeauty.com

COLOR CONDITIONER • Specially formulated for color care maintenance • Anti-oxidizing formula with Vitamin E • Linseed oil leaves hair soft, shiny & easy to comb

want longer lasting color?

IceCreamBeauty.com


Your hair gets its shape consistency, strength & firmness from tightly bonded chains of keratin molecules.

This keratin structure gets damaged from salon chemical services, thermal tools like curling irons, straightening irons & blow dryers, and even UV rays from the sun, air pollution and stress.

Ice Cream’s Keratin Restructuring Treatments replace your damaged keratin, restoring both body and strength to your hair structure. Ice Cream Keratin also deeply nourishes your hair with the use of bamboo extract that adds strength & shine, and uses Ceramides to provide oustanding external protection.

KERATIN RESTRUCTURING SHAMPOO • Cleanses, restructures, hydrates & nourishes • Eliminates frizz & leaves hair brilliant • Sulfate Free

KERATIN RESTRUCTURING MASK • Deeply restructures • Detangles, softens & eliminates frizz • Restores brilliance, strength & tone

KERATIN MILK SPRAY • Ultra penetrating, restructuring treatment • Ideal for softening & detangling fine hair • Seals cuticles and eliminates frizz

MADE IN ITALY

Restructuring Hair Treatments

KERATIN TEXTURIZER

• Instantly restructures with micro-Keratin molec • Restores energy & texture; ceramides eliminate • Non-sticky, resin-free formula

want frizz free


ADVANCED HAIR CARE & STYLING PRODUCTS

Made in Italy

Keratin: restore body and strength to the hair structure

Milk Proteins: regenerate and nourish, leaving hair strong and full of body

Ceramides: external protection of hair shaft and deep nourishing action

Extract of Bamboo: restructures hair squama and reinvigorates the bulb

ures with micro-Keratin molecules & texture; ceramides eliminate frizz free formula

KERATIN ONE MULTI-ACTION

KERATIN VELVET KERATIN CREAM

• Leave-in spray cream with 15 actions • Restructures, nourishes, softens & detangles • Eliminates frizz, split ends, and more!

• Leave-in restructuring treatment for split ends • Weightless formula seals cuticles & eliminates frizz • Apply to damp or dry hair

rizz free hair?

Keratin: restore body and strength to the hair structure

KERATIN TRIO KITS

• Keratin Restructuring Shampoo 300ml • Keratin Milk Spray 150ml • Velvet Keratin Cream 100ml

Ceramides: external protection of hair shaft and deep nourishing action

Extract of Bamboo: restructures hair squama and reinvigorates the bulb

Milk Proteins: regenerate and nourish, leaving hair strong and full of body

IceCreamBeauty.com


Ice Cream’s Shecare is an emergency hair reconstruction system for damaged and lifeless hair. This intelligent, 3-stage system is formulated to reconstruct and regenerate all hair types using special interceptor molecules that identify the areas where your hair structure is most damaged, then carries out a diversified, deep, inner reconstruction of your hair.

Ice Cream’s Shecare products are concentrated bio-molecular formulas boosted with Keratin, Poliquaternium 7-82, and Wheat Proteins, giving your hair renewed and long-lasting strength, elasticity & shine.

SHECARE BASIC RECONSTRUCTOR SHAMPOO • Internal restructuring shampoo for damaged hair (Phase 1) • Gently cleanses and restructures chemically treated hair • Leaves hair soft, hydrated & tonic, even where most damaged

SHECARE DEEP RECONSTRUCTOR MASK • Deeply penetrates hair shaft (Phase 2) • Reconstructs damaged, stressed, & chemically treated hair • Detangles, nourishes, softens & deeply hydrates

SHECARE BALANCE RECONSTRUCTOR CONDITIONER • Revitalizing conditioner for fine hair (Phase 2) • Reconstructs & protects damaged hair structures • Restores softness, elasticity, vitality & shine

SHECARE INTENSIVE RECONSTRUCTOR LOTION SUPREME • Keratinizes, conditions & eliminates static (Phase 2) • Seals cuticles & strengthens hair structure • Leaves hair detangled, nourished, soft & shiny

MADE IN ITALY

The Professional Hair Repair System

SHECARE INSTANT RECONSTRUCTOR SPRAY • Hydrating acidifier spray (Phase 3) • Leave-in treatment with Keratin bio-molecules • Instantly seals cuticles

fix damaged hair.


Cleansing and preparation

BASIC SHAMPOO

2

PHASE RECONSTRUCT

Inner reconstruction of damaged hair

DEEP MASK BALANCE CONDITIONER INTENSIVE LOTION

3

PHASE COMPLETE

Acidifying and sealing for a completing action

INSTANT SPRAY

Keratin: restores body & strength to the hair structure

Wheat Proteins: rebalancing & hydrating action deep within the heart of the hair fibre

Poliquaterniam-7: for an elevated conditioning, protecting & stabilizing action

Pomegranate Flowers: delicate perfume

ADVANCED HAIR CARE & STYLING PRODUCTS

Made in Ita Italy t ly ta l

1

PHASE CLEANSE


Exposure to the elements, stress, use of thermal styling tools, and repeated chemical services can cause your hair to lose its natural luminosity, leaving it looking dull and lifeless; it can become dry, frizzy and fragile; breaking, developing split ends, and difficult to comb and manage.

Ice Cream’s Argan-Age treatments, boosted with Argan Oil, Jojoba Oil and Sunflower Extract, provide intense, internal restructuring, nourishing and hydration for stressed hair and restores illuminating brilliance, all with light-weight formulas that won’t leave your hair feeling heavy.

ARGAN-AGE PRO-AGE SHAMPOO • Anti-oxidizing shampoo with Argan Oil • Cleanses, restructures, nourishes & hydrates • Enriched with Jojoba and Sunflower oils & UV filter

ARGAN-AGE PRO-AGE MASK • Argan oil detangles, softens & eliminates frizz • Protects against free radical scavengers • Enriched with Jojoba and Sunflower oils & UV filter

ARGAN-AGE PRO-AGE CONDITIONER • Argan oil detangles, softens & eliminates frizz • Weightless formula perfect for fine hair • Enriched with Jojoba and Sunflower oils & UV filter

ARGAN-AGE PRO-AGE TREATMENT • Hydrates, nourishes leaving hair soft & instantly brilliant • Weightless, anti-frizz formula prevents split ends • Protects against free radical scavengers

MADE IN ITALY

The Supreme Argan Treatment

ARGAN-AGE PRO-AGE OIL • Sun protection for all hair types with Argan Oil • Protects hair from UV rays, sea salt, chlorine, wind & smog • Leaves hair brilliant, soft & easy to manage

ARGAN-AGE SOFT & SHINE S • Great for dry, • Restores weigh • Anti-humidity

want silky sm


h Argan Oil wind & smog manage

ADVANCED HAIR CARE & STYLING PRODUCTS

Made in Italy

Argan Oil: hydrates & nourishes stressed hair to restore brilliance to dull hair

Sun Filter: transforms harmful UV rays into harmless infra-red energy to protect hair against sun damage

Jojoba Oil: prevents premature aging of hair and skin while restoring shine and reducing frizz

Sunflower Extract: prevents oxidation of lipoproteins and formation of free radicals

ARGAN-AGE SOFT & SHINE SPRAY • Great for dry, frizzy, and dull hair • Restores weightless brilliance, softness & hydration • Anti-humidity and anti-frizz action

ARGAN-AGE HAND CREAM • Protective hand cream with Argan Oil • Deeply hydrates, leaving skin soft & supple • Absorbs rapidly; no build-up

ilky smooth hair?

ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp

ENERGY

ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp

ENERGY SHAMPOO • Anti-hair loss cleansing shampoo • Oligo-elements tone & purify • Extracts of Capsicum energize the scalp

want to stop hair loss?

IceCreamBeauty.co


molecules

REGENERATIN

From the ages of 35 to 45, your hair structure undergoes significant physiological changes; it becomes visibly thinner, porous & dull, and loses elasticity, volume REGENERATING ANTI-AGE & consistency. This causes hair coloring to fade faster and styling to not hold as long as it once did.

RITUAL

Now you can visibly reduce the signs of aging hair with Ice Cream’s Age Therapy. Ice Cream’s Age Therapy treatments 1 DETERSIONE Cleansing - Reinigung - Lava are a youthful ritual inspired by the unique and exceptionally Detersión - Limpeza Shampoo - Shampoo - Champú effective properties of Collagen and Elastine, and strengthened Shampooing by Shampoo Sapphire Micro-Crystals for healthy, vital, and young looking hair … all without leaving it feeling heavy.PRINCIPI ATTI

Active Principles - Principes Actifs -

1 DETERSIONE

2 IDRATAZIONE

Cleansing - Reinigung - Lavage Detersión - Limpeza Shampoo - Shampoo Shampooing - Champú Shampoo

Hydration - Feuchtigkeit - Hydratation Hidratación - Hidratação Conditioner - Conditioner Revitalisant - Aconditionador Conditioner

PRINCIPI ATTIVI

3 COLLA

COLLAGEN Protec COLÁGENO Pro COLLAGEN

Collagen: a natural

protein that- Wirkstoffe revitalizes Active Principles - Principes Actifs - Principios Activos - Principios Ativos

hair to restore strength, body and volume

ELAST ZAFFIR ELASTINE

COLLAGENE

SAPPHIRE ELASTINA ZAFIRO - S ELASTIN SAPHIR

COLLAGEN - COLLAGENE COLÁGENO - COLÁGENO COLLAGEN

AGE THERAPY HAIR LIFT SHAMPOO • Anti-aging formula that gently cleanses & thickens • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair revitalized and younger looking with more volume

AGE THERAPY HAIR LIFT CONDITIONER • Anti-aging conditioner for mature, porous & treated hair • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair silky soft, supple & easy to comb

MADE IN ITALY

Ageless Beauty

AGE THERAPY HAIR LIFT SERUM • Regenerating fluid for mature, porous & treated hair • Anti-aging action leaves hair incredibly soft & brilliant • Protects from oxidation and damage from free radicals

look younger.

ELASTINA

BALANCE SHAMPOO • Sebum regulating shampoo for oily hair & scalps • Formulated with birch, olive oil, and Limnanthes Alba • Cleanses & tones hair; rebalances & soothes scalp

Sapphire: microcrystals with precious illuminating anti-oxidizing & regeneraring properties

BALANCE

IceCreamBeauty.com

OLIO D


1 DETERSIONE

2 IDRATAZIONE

3 PROTEZIONE

Cleansing - Reinigung - Lavage Detersión - Limpeza Shampoo - Shampoo Shampooing - Champú Shampoo

Hydration - Feuchtigkeit - Hydratation Hidratación - Hidratação Conditioner - Conditioner Revitalisant - Aconditionador Conditioner

Protection - Schutz - Protection Protección - Proteção Serum - Serum Serum - Serum Serum

PRINCIPI ATTIVI Active Principles - Principes Actifs - Principios Activos - Principios Ativos - Wirkstoffe

IDRATAZIONE

- Feuchtigkeit - Hydratation tación - Hidratação ditioner - Conditioner talisant - Aconditionador Conditioner

3 PROTEZIONE

ZAFFIRO

COLLAGENE Protection - Schutz - Protection COLLAGEN - COLLAGENE Protección - Proteção COLÁGENO - COLÁGENO COLLAGEN Serum - Serum

SAPPHIRE - SAPHIR ZAFIRO - SAFIRA SAPHIR

ELASTINA ZAFFIRO

OLIO DI COTONE

Serum - Serum Serum

rincipios Ativos - Wirkstoffe

ELASTINE SAPPHIRE- ELASTINE - SAPHIR ELASTINA - ELASTINA ZAFIRO - SAFIRA ELASTIN SAPHIR

Elastine: a protein that leaves the hair fiber more supple and stronger

OIL OF COTTON - HUILE DE COTON ACEITE DE ALGODÓN - ÓLEO DE ALGODÃO BAUMWOLLÖL

24

OLIO DI COTONE

OIL OF COTTON - HUILE DE COTON ACEITE DE ALGODÓN - ÓLEO DE ALGODÃO BAUMWOLLÖL

Oil of Cotton: nourishes and softens while countering free radicals 24

ADVANCED HAIR CARE & STYLING PRODUCTS PRODUCT

Made in It Italy ta

-AGE RITUAL


Ice Cream’s Green is a “green” line of professional, ultra-delicate haircare products formulated with Organic and EcoCertified active ingredients that minimize the risk of allergies and irritation. Ice Cream’s Green products are certified SLS and SLES Free, Paraben Free, Colorant Free, Fragrance Free (or with fragrances that are free from allergens), with extremely low levels of nickel, chrome & cobalt … 10 times below the current European guidelines. Perfect for sensitive scalps, Ice Cream’s Green has Post-Treatment formulas designed to naturally complete and stabilize your hair after coloring, bleaching, straightening or perming; Sensitive formulas to gently sooth sensitive and dry scalps; and Moisture formulas to provide natural hydration and deep nourishment to your hair.

GREEN SENSITIVE SHAMPOO • Soothing shampoo for sensitive scalps • Enriched with organic Aloe Vera & eco-certified Zanthalene • Gently hydrates, calms & soothes sensitive & dry scalps

GREEN SENSITIVE SCALP LOTION • Soothing lotion for sensitive scalps • Calming & hydrating action reduces scalp irritation & itching • Restores natural scalp pH after salon services

GREEN MOISTURE GENTLE SHAMPOO • Gentle hydrating shampoo for all hair types • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Mineral salts & polysaccharides restore tone

MADE IN ITALY

Ultra Delicate Professional Hair Care

GREEN MOISTURE INTENSIVE MASK • Intensive action nourishing mask • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Detangles & leaves hair soft, healthy & naturally brilliant

GREEN POST-TREATM • Ultra-gentle cl • Enriched wit • Protects & h


e Vera

ADVANCED HAIR CARE & STYLING PRODUCTS

Made in Italy

, together with the incredible properties of the other natural act ples carries out its effective ILLUMINATING PRO-AGE action Argan Oil Argan Oil is extremely rich in cosmetic properties: it contains

Sunflower Extract: prevents oxidation of lipoproteins and formation of free radicals

very high levels of essential fatty acids (oleic acid and The EXTRACT SUNFLOWER is extremely linoleic acid) as well asOF special antioxidizing molecules that restore a superior level of stability to counter the oxidizing process and tothese provide effective protection againstanti-oxidizers free Polyphenols. natural are us radical scavengers. preventing the oxidation lipoproteins and counte It hydrates and nourishes stressed hair, toof restore brilliance to dull hair. formation of free radical scavengers. The multiple uses of this popular oil have been confirmed by

Argan Oil: hydrates & nourishes stressed hair to restore brilliance to dull hair

strict scientific studies. In-depth chemical analysis have revealed that Argan Oil is a naturally rich mix of active substances, Vitamin A, Vitamin E, Vitamin F, fatty essential oils, linoleic acid, linolenic acid, Omega 3 and Omega 6.

Nyamplung Oil: softens & protects with anti-oxidant properties

Aloe Vera: protects, hydrates, refreshes & regenerates

For centuries Argan Oil has protected the skin of Arabian women from the damaging effects of the desert sun. Argan Oil has extraordinary medicinal properties, it has been used to heal scars and burns, to soothe red and irritated skin, to treat psoriasis, chicken-pox and teenage acne. The same laborious and accurate traditional artisan methods are still used today. It takes an entire day of work and 100 kg of nuts to produce one litre of Argan Oil.

OIL OF JOJOBA is is rapidly absorbed and penetrates within the hair fibre. It is ideal for con premature ageing of both the hair and the skin, it car a scalp rebalancing action. It restores extraordinar and reduces frizz.

The SUN FILTER transforms the harmful UV rays ab by the hair structure into harmless infra-red energ transformation helps protect the hair fibre from cellular ageing caused by refracted UVA and UVB ra Certification

GREEN POST-TREATMENT SHAMPOO PH 5.0 • Ultra-gentle cleansing & regenerating shampoo for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services

GREEN POST-TREATMENT CONDITIONER • Ultra-gentle regenerating conditioner for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services

All the products are enriched with NATURAL active principles, that come from organic cultivation certified by: RELAX

NO-YELLOW SHAMPOO • Anti-yellow shampoo for bleached or gray hair • Contains silk proteins and extracts of pressed grape • Tones down unwanted yellow & restores shine

SCALP FLUID • Peeling treatment formulated to purify scalp • Helps eliminate dry & greasy dandruff • Dermo-purifying fluid rebalances sensitive scalps

• Ecocert, international and independent association of certification that certifies and controls organic agriculture

NO YELLOW

RELAX

CLEANY SHAMPOO • Anti-dand • Extracts o • Also cont

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FOR BIG BODY HAIR WITH EXTRA VOLUME

FOR WEIGHTLESS GLORIOUS SHINE

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FOR HIGH ENERGY, SOFT & DEFINED CURLS

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All Ice Cream products are innovative smog-free longer-lasting


ADVANCED HAIR CARE & STYLING PRODUCTS

Made in Ita Italy t ly ta l

FOR STRONG HOLD & LASTING CONTROL

zy ra zy ra

GO GO c c

GO sle GO s l eek e k

GO styling boosted with humidity & technology for styling effects.

“The Original” SOFT & BRILLIANT SUPER STRAIGHT LOOK


Made in Italy

ADVANCED HAIR CARE & STYLING PRODUCTS

KERATIN RESTRUCTURING SHAMPOO

KERATIN MILK SPRAY

KERATIN RESTRUCTURING MASK

• Cleanses, restructures, hydrates & nourishes • Eliminates frizz & leaves hair brilliant • Sulfate Free

• Ultra penetrating, restructuring treatment • Ideal for softening & detangling fine hair • Seals cuticles and eliminates frizz

• Deeply restructures • Detangles, softens & eliminates frizz • Restores brilliance, strength & tone

Restructuring Hair Treatments

Stop oily hair

Anti-Hair loss

SHECARE BASIC RECONSTRUCTOR SHAMPOO • Internal restructuring shampoo for damaged hair (Phase 1) • Gently cleanses and restructures chemically treated hair • Leaves hair soft, hydrated & tonic, even where most damaged

SHECARE DEEP RECONSTRUCTOR MASK • Deeply penetrates hair shaft (Phase 2) • Reconstructs damaged, stressed, & chemically treated hair • Detangles, nourishes, softens & deeply hydrates

SHECARE BALANCE RECONSTRUCTOR CONDITIONER • Revitalizing conditioner for fine hair (Phase 2) • Reconstructs & protects damaged hair structures • Restores softness, elasticity, vitality & shine

SHECARE INTENSIVE RECONSTRUCTOR LOTION SUPREME • Keratinizes, conditions & eliminates static (Phase 2) • Seals cuticles & strengthens hair structure • Leaves hair detangled, nourished, soft & shiny

MADE IN ITALY

The Professional Hair Repair System

ARGAN-AGE PRO-AGE SHAMPOO • Anti-oxidizing shampoo with Argan Oil • Cleanses, restructures, nourishes & hydrates • Enriched with Jojoba and Sunflower oils & UV filter

ARGAN-AGE PRO-AGE MASK • Argan oil detangles, softens & eliminates frizz • Protects against free radical scavengers • Enriched with Jojoba and Sunflower oils & UV filter

MADE IN ITALY

GREEN SENSITIVE SCALP LOTION • Soothing lotion for sensitive scalps • Calming & hydrating action reduces scalp irritation & itching • Restores natural scalp pH after salon services

KERATIN ONE MULTI-ACTION

KERATIN VELVET KERATIN CREAM

• Instantly restructures with micro-Keratin molecules • Restores energy & texture; ceramides eliminate frizz • Non-sticky, resin-free formula

• Leave-in spray cream with 15 actions • Restructures, nourishes, softens & detangles • Eliminates frizz, split ends, and more!

• Leave-in restructuring treatment for split ends • Weightless formula seals cuticles & eliminates frizz • Apply to damp or dry hair

SHECARE INSTANT RECONSTRUCTOR SPRAY • Hydrating acidifier spray (Phase 3) • Leave-in treatment with Keratin bio-molecules • Instantly seals cuticles

GREEN MOISTURE GENTLE SHAMPOO • Gentle hydrating shampoo for all hair types • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Mineral salts & polysaccharides restore tone

MADE IN ITALY

Ultra Delicate Professional Hair Care

Keratin: restore body and strength to the hair structure

AGE THERAPY HAIR LIFT SHAMPOO • Anti-aging formula that gently cleanses & thickens • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair revitalized and younger looking with more volume

fix damaged hair.

ARGAN-AGE ARGAN-AGE ARGAN-AGE PRO-AGE OIL PRO-AGE TREATMENT PRO-AGE CONDITIONER • Argan oil detangles, softens & eliminates frizz • Hydrates, nourishes leaving hair soft & instantly brilliant • Sun protection for all hair types with Argan Oil • Weightless, anti-frizz formula prevents split ends • Protects hair from UV rays, sea salt, chlorine, wind & smog • Weightless formula perfect for fine hair • Leaves hair brilliant, soft & easy to manage • Enriched with Jojoba and Sunflower oils & UV filter • Protects against free radical scavengers

The Supreme Argan Treatment

GREEN SENSITIVE SHAMPOO • Soothing shampoo for sensitive scalps • Enriched with organic Aloe Vera & eco-certified Zanthalene • Gently hydrates, calms & soothes sensitive & dry scalps

KERATIN TEXTURIZER

want frizz free hair?

MADE IN ITALY

ARGAN-AGE SOFT & SHINE SPRAY • Great for dry, frizzy, and dull hair • Restores weightless brilliance, softness & hydration • Anti-humidity and anti-frizz action

GREEN POST-TREATMENT SHAMPOO PH 5.0 • Ultra-gentle cleansing & regenerating shampoo for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services

• Keratin Restructuring Shampoo 300ml • Keratin Milk Spray 150ml • Velvet Keratin Cream 100ml

AGE THERAPY HAIR LIFT CONDITIONER • Anti-aging conditioner for mature, porous & treated hair • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair silky soft, supple & easy to comb

MADE IN ITALY

Ageless Beauty

ARGAN-AGE HAND CREAM • Protective hand cream with Argan Oil • Deeply hydrates, leaving skin soft & supple • Absorbs rapidly; no build-up

want silky smooth hair?

GREEN MOISTURE INTENSIVE MASK • Intensive action nourishing mask • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Detangles & leaves hair soft, healthy & naturally brilliant

KERATIN TRIO KITS

Ceramides: external protection of hair shaft and deep nourishing action

GREEN POST-TREATMENT CONDITIONER • Ultra-gentle regenerating conditioner for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services

ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp

ENERGY

NO-YELLOW SHAMPOO • Anti-yellow shampoo for bleached or gray hair • Contains silk proteins and extracts of pressed grape • Tones down unwanted yellow & restores shine

NO YELLOW

Eliminate yellowing of gray or bleached hair

Extract of Bamboo: restructures hair squama and reinvigorates the bulb

AGE THERAPY HAIR LIFT SERUM • Regenerating fluid for mature, porous & treated hair • Anti-aging action leaves hair incredibly soft & brilliant • Protects from oxidation and damage from free radicals

look younger.

ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp

Milk Proteins: regenerate and nourish, leaving hair strong and full of body

BALANCE SHAMPOO • Sebum regulating shampoo for oily hair & scalps • Formulated with birch, olive oil, and Limnanthes Alba • Cleanses & tones hair; rebalances & soothes scalp

BALANCE

RELAX

IceCreamBeauty.com

ENERGY SHAMPOO • Anti-hair loss cleansing shampoo • Oligo-elements tone & purify • Extracts of Capsicum energize the scalp

want to stop hair loss?

RELAX SCALP FLUID • Peeling treatment formulated to purify scalp • Helps eliminate dry & greasy dandruff • Dermo-purifying fluid rebalances sensitive scalps

IceCreamBeauty.com

IceCreamBeauty.com

CLEANY SHAMPOO • Anti-dandruff shampoo for delicate scalps • Extracts of orange & lemon for revitalizing & astringent • Also contains Piroctone Olamine, an antimicrobial

CLEANY

AntiDandruff

IceCreamBeauty.com


A Hair Care Solution Center designed to promote multiple item purchases. Fine, thinning hair needing volume Curly hair maintenance

GO UP ON HAIR • Volumizing mousse • Fixes styles by wrapping protective film around hair shaft • Nourishes, hydrates, restores elasticity & doesn’t build up

GO UP LOGIC VOLUME • Ecological volumizing lacquer with rapid drying action • Gives hold & leaves hair supple & full of shine • Doesn’t leave build-up & can be easily brushed out

GO UP TOTAL VOLUME • Volumizing hair spray with strong hold • Weightless formula gives a light & elastic look • Protects hair & resists humidity

GO up

GO UP OVER THE SKY • Volumizing spray for fine & lifeless hair • Restores body & hold to roots • Wraps a protective & elastic film around hair shaft

GO UP TOP JAM • Fixing gel for maximum volume • Restores body & hold to roots • Apply to damp or dry hair

want volume?

MADE IN ITALY

New Active Styling Direction

GO ROUND DUO STYLE • Curly-smooth fluid • Ideal for disciplining & controlling • Leaves hair soft & easy to manage during styling

GO ROUND ROLL UP • Curl defining cream for natural, wavy & permed hair • Models, defines & strengthens curls • Restores elasticity, texture & shine

GO round

GO ROUND FRIZZ FREE • Anti-frizz fluid • Weightlessly defines wavy & curly hair • Leaves hair looking soft & full of shine

GO SLEEK SAFE STRAIGHT • Thermal protective spray • Protects hair from excessive heat when straightening • Anti-static action leaves hair soft & full of shine

want curl control?

GO SLEEK LISS PERFECT • Thermal protective smoothing fluid • Disciplines unruly hair • Leaves hair compact, silky soft & full of shine

GO sleek

IceCreamBeauty.com

Smooth, straight hair VOLUMIZING CONDITIONER • Provides volume to roots • Strengthens & restores vitality to fine & lifeless hair • Weightless formula hydrates & detangles

VOLUMIZING SHAMPOO • Restores body, volume & shine to fine, lifeless hair • Enriched with wheat proteins & a mix of tropical fruits • Gentle weightless cleansing action

CURL SHAMPOO • Ideal for gently cleansing curly, wavy & permed hair • Restores elasticity, hydrates & performs anti-frizz action • Silk proteins provide incredible brilliance

VOL U ME

C U R LY

CURL MASK • Deep conditioner for curly, wavy & permed hair • Weightless formula detangles, hydrates & fights frizz • Enhances elasticity, leaving curls full of bounce & shine

FREQUENT DAILY SHAMPOO • Perfect pH for daily cleansing of all hair types • Enriched with Ceramides & Silk Proteins • Nourishes, hydrates, and leaves hair soft & brilliant

want bouncy curls?

FREQUENT BEST CARE CONDITIONER • Linseed Oil conditioner for all hair types • Detangles & volumizes • Restores elasticity & leaves hair soft

SMOOTHING SHAMPOO • Straightening shampoo rich in Cotton Oil • Cleanses & deeply hydrates, making straightening easier • Reduces frizz

FREQUENT INSTANT DETANGLER • Instantly detangles • Fight breakage & split ends • Makes hair soft & brilliant

FR E Q U E N T

S M O O TH

SMOOTHING MASK • Straightening mask that softens & detangles • Makes curly & coarse hair easier to straighten • Controls even the most rebel hair

want smooth hair?

IceCreamBeauty.com

Frequent, daily use

GO CRAZY EXTRA SHAPE • Extra Strong Mousse allowing maximum creativity • Fixes styles by wrapping a protective film around the hair shaft • Nourishes, hydrates, restores elasticity to hair

GO CRAZY LOGIC STYLE • Extra strong hold ecological lacquer • Dries quick, gives defined hold, restores shine & elasticity • Protects hair from thermal, mechanical & environmental stress

GO crazy

GO CRAZY MAXX GEL • Extreme hold gel fluid • Defines each single detail • Dries rapidly & with no build-up

GO CRAZY MUBBER GEL • Ultra strong gel with a gloss effect • Sculpts & defines trendy styles • Does not leave build-up

GO CRAZY MAD POWER • Creamy gel with extra strong hold • Gives high control & hold when modeling well defined styles • Apply to clean hair, dry or wet

GO CRAZY MATT PASTE • Matte defining paste • Light hold for shaping hair of any length • Does not leave residue

GO CRAZY FLOSSY PASTE • Fibrous shaping paste • For creativity & fantasy • Apply to dry hair

GO CRAZY PEARL DEFINER • Extra strong hold gel • Perfect for creating high structured & destructured styles • Leaves hair brilliant

want styling control?

MADE IN ITALY

New Active Styling Direction

GO LIGHT CRYSTAL BEAUTY • Glossing & laminating fluid • Softens, seals cuticles & refines hair surface • Gives hair an incredibly silky & luminous look

GO LIGHT BRIGHT LUX • Glossing Spray • Leaves hair bright & shiny • No residue

GO LIGHT STAR WAX • Defining shine wax • Models & restores brilliance • Weightless; apply to dry hair

GO light want shine?

IceCreamBeauty.com

Add shine

Strong hold DRY-T SHAMPOO • Cleanses dry, frizzy & treated hair • Nourishes with silk and wheat proteins • Leaves hair silky soft, full of shine, and easy to comb

D RY-T

DRY-T MASK • Nourishing mask for dry, frizzy & treated hair • Deeply conditions, detangles, protects & tones • Leaves hair soft, shiny & full of life

DRY-T CONDITIONER • Conditions & nourishes dry, frizzy & treated hair • Leaves hair silky soft, brilliant and easy to comb • Use as a leave-in conditioner by applying less product

DRY-T LASTING CARE LOTION • Leave-in restructuring lotion with Keratin • For colored, dry or chemically treated hair • Silicone microemulsions restore softness, shine & tone

fix dry, frizzy & chemically stressed hair.

Dry, frizzy hair

DRY-T DRY-T LEAVE-IN CONDITIONER FLUID STAR • Ideal for dry hair • Contains Linseed Oil for dry hair • Sunflower extract nourishes • Restores hydration & shine • Weightless formula • Prevents split ends

COLOR SHAMPOO • Cleanses & nourishes with extract of honey • Anti-oxidizing formula with Vitamin E • Helps maintain hair color intensity & brilliance

COLOR

COLOR MASK • Deep conditioning treatment for color treated hair • Anti-oxidizing formula with Vitamin E • Nourishes damaged hair & keeps color intense

COLOR CONDITIONER • Specially formulated for color care maintenance • Anti-oxidizing formula with Vitamin E • Linseed oil leaves hair soft, shiny & easy to comb

want longer lasting color?

Color Care

IceCreamBeauty.com


For over 65 years Pettenon Cosmetics S.p.A. has been a leading Italian and international group that develops and manufactures high quality professional hair products

Ice Cream products are 100% Made in Italy.

Ice Cream advanced hair care & styling products are Made in Italy by Pettenon Cosmetics, S.p.A., Italy’s largest and most trusted manufacturer of professional hair care products.


SYNERGY OF A GROUP A Reliable Supplier for Ulta

Today, Pettenon Cosmetics S.p.A. is the Mother-Company of a group of ancillary companies involved in the Professional Hair Care business and committed to sell and distribute worldwide Products, Tools, Furniture, Services (incl. Logistics)

Pettenon Cosmetics currently produces over 23 million kg of beauty products annually, and has the manufacturing capacity to satisfy Ulta’s requirements.

Since its founding in 1946, Pettenon Cosmetics has strongly invested in its world renowned research & development laboratories which constantly monitor the quality and safety of its products. The company also maintains a team of expert formulators, exploring the latest beauty science and continuously working to create technological advances in hair care.


Made in Italy

For more information, visit IceCreamBeauty.com

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