Urban Design Portfolio
Urban Design Portfolio
Contact Information + ResumĂŠ University of Pennsylvania Wallace Roberts & Todd
4-5 6-33 36-41
William Joseph Wellington II
Urban Designer • Philadelphia, Pennsylvania • email@example.com
Masters of City Planning Expected Graduation - May 2017
Micro so ft
University of Pennsylvania School of Design
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Florida State University College of Social Sciences
Highly Experienced Experienced
Florida State University | B.S Geography Graduated May 2015
The Sunshine Ranches Waggler Editor of 20 pg Monthly Publication Starbucks Coffee Barista + Barista Trainer
Relevant + Recent Experience My education and professional experience has imparted on me the skills necessary for excellence in the field of Urban Design. I am confident in my exceptional ability to communicate through verbal, graphic, and written mediums. My experience is complemented by my work with project management, on multidisciplinary teams, in publication design, and my training in negotiation and conflict resolution.
Planning + Urban Design Intern WRT May 2016 - Present
South Florida Public Realm Studio UPenn January 2017 - Present
Baltimore Eco-District Studio UPenn August 2016 - December 2016
East Kensington Workshop UPenn January 2016 - May 2016
• Site Planning for projects ranging from single blocks, to entire neighborhoods.
• Designing public spaces and placemaking interventions that work in tandem with water and resilience infrastructure.
• Developed a neighborhood plan for Reservoir Hill in Baltimore, Maryland.
• Developed a comprehensive neighborhood plan for East Kensington, Philadelphia.
• Developed design interventions that address the historic nature of the area, while integrating EcoDistrict Principles.
• Used data analysis, historical research, and planning methods to formulate recommendations for future development.
• Designed templates and layouts for presentations and final report.
• Designed layouts for presentations and a book.
• Developing building programs for urban design projects. • Assisting in grant applications for federal programs such as HUD’s Choice Neighborhoods Intitiative. • Performing economic and social analyses for planning projects.
• Intergrating design, outreach, and policy into innovative methods for placemaking and creating more resilient communities. • Designing graphics to be used in presentations and final report.
• Designing layouts for comprehensive plans, reports, presentations, and meetings
Wallace Roberts & Todd Planning + Urban Design Intern University of Pennsylvania Teaching Assistant
The “Superblocks” Fall 2015 + Intro to Urban Design
Large Scale Re-Design
This project is a hypothetical redevelopment of an under utilized district located just north of the Center City district in Philadelphia. Covered in surface parking, ‘big box’ development, and vacancy this project addressed the way the ‘Superblocks’ could capitalize on their proximity to transit and attractive neighborhoods to create a place that is human scaled and lively.
Street Conditions + Place
Reintroducing an Urban Fabric
Block Partition + Diversification This project focused on the oversized and under utilized blocks just north of Philadelphiaâ€™s Center City district. New pathways, buildings addressing the street, and green space all contribute to bringing this barren area back to life.
The Willow Steam Plant Park Focusing on the Southwestern edge of the site, this plan addresses adaptive reuse of the legacy industry in the area. Further, using the steam plant as a landmark to anchor the site, this area will benefit from the reintroduction of landscape, and active street edges.
Site Plan of the Willow Steam Plant Park
Street Conditions + Place The New Willow Street This rendering shows an alternative future for Willow Street. Currently, it is currently lined with fenced off surface parking and vacant industrial buildings. With active street edges, improvements in setback, new foliage, and appropriate density Willow Street could become a lively pedestrian friendly thoroughfare.
Rendering of Improved Willow Street
East Kensington Spring 2016 Workshop + Site Planning
Incremental Site Development
As part of the Spring 2016 Workshop, I have helped to develop a comprehensive neighborhood plan for East Kensington, Philadelphia. Collaborating with a small group to collect data, and develop a plan by analyzing existing conditions, developing a SWOT analysis, and formulating planning interventions and alternatives
Street Conditions + Design
This project has involved extensive research into the history, decline, and revival of this post-industrial neighborhood. My colleagues and I have proposed various planning and design interventions to help guide growth in a smart and equitable manner,
Rendering of Lehigh Avenue Corridor
Rezoning + Analysis
Rezoning + Analysis Rezoning for an Expanding Population Using trends seen in Northern Liberties and evaluating the built out capacity of the neighborhood my team and I developed the population projection below. To integrate the expected population growth into the neighborhood we realized that it would be necessary to rezone some portions of the neighborhood to accommodate a higher density of residents. Analyzing the zoning of the area, we noticed that there was a discrepancy between zoning and actual land use. Many of the 37 acres zoned for medium industrial use lay vacant. Additionally, in the parcels retaining some use, none fully utilized the allowable industrial capacity. The rezoning suggested on this page uses factors such as parcel size, location, surroundings, and current use to propose new zoning for these legacy sites. The new zoning will allow these sites to better integrate into the fabric of East Kensington, provide transit-oriented nodes of density, and create new spaces for commercial and light industrial mixed uses.
Population Projection East Kensington
9,000 8,000 6,000
Current Industrial Zoning
Zoning Legend (Residential Single Family)
(Commercial Mixed Use)
Rendering of Lehigh Avenue Corridor Possible Outcomes from Zoning Interventions The rendering on this page shows a possible future for the Lehigh Avenue corridor in East Kensington. With new zoning and a growing population this barren and under utilized corner may grow into a new commercial and residential node for the neighborhood. The proximity to transit, wide streets, and available space give this area a huge amount of potential.
Rendering of Improved Lehigh Avenue
East Poplar Sprin
In this design exercise, I have focused on the â€˜super block to the north of Spring Garden Street framed by Fairmount Avenue to the north and 5th and 6th streets to the east and west respectively. In this rapidly transforming neighborhood, this block remains a large and under utilized site. With large setbacks, extensive surface parking, and low rise big-box buildings this site provides a great case study for experimenting with new block typologies and interventions to bring life back to the streets of East Poplar. Given the boom of development taking place around the north and east, the proximity to transit and arterial roadways, and great views of center city I plan on focusing my redevelopment on the ideas of reintroducing density and mixed use. Further, by creating smaller blocks, and proposing buildings that address the street, the decades of inefficient land use and degraded public realm can be remediated.
Site Planning & Modelling
Reintegrating the â€˜Superblockâ€™ New Development + Legacy of Poor Design The images on this page show the current conditions of the site. Remnants of the historic typology remain in the row homes to the north, while new industrial buildings converted to lofts are scattered around the neighborhood, Development has recently kicked off, new four story rows are filling in the gaps along 5th street, and development has already begun on the northwest corner of the site at 6th street and Fairmount Ave. I approached the site using the existing development, and trends throughout nearby Norther Liberties to guide design. Focusing on addressing and framing the streets, reintroducing density, and breaking up the block into a smaller typology.
Site Plan of the New Development
Block Program + Typology Section through Site
The new site plan addresses four main principles driving my design. 1) Buildings addressing the street to create an active edge and eyes on the street. 2) A diverse array of housing options to preserve affordability, and to appeal to varying consumers.
3) Respect for the surrounding neighborhood context. The north of the site contains mostly row homes, and small multi- family units. The inner block is reserved for utilities, private green space, and parking. 4) The southern block facing spring garden is outfitted with a large development with retail, office, and residential uses. This will bring life to Spring Garden Street, and capitalize on the scale of the avenue. Further, real estate in the high rise development will benefit from the excellent views to Center City,
Number of Units
Single w/ Yard
Single w/ Roofdeck
Single w/ Roofdeck + Garage
Site Plan Massing
Reservoir Hill Eco-District Fall 2016 City Planning Studio
The scope of this studio was to work with the Reservoir Hill neighborhood to identify areas in which the Eco-District principles may help guide planning in the community. As a dynamic neighborhood in transition, Reservoir Hill presents the opportunity to channel social, economic and environmental sustainability into future development. The culmination of the semesterâ€™s work resulted in an overall Eco-District plan for Reservoir Hill. My role in the studio was to coordinate graphic standards, and to develop a design plan for a proposed vertical farm in the center of the neighborhood.
Placemaking + Vertical Farm
Studio Overview Ecological Planning in a Historic Neighborhood Reservoir Hill has housing that dates as far back as the late 1800’s. The historic nature of the area, with it’s poximity to the Olmstead designed Druid Hill Park make it a desirable place between Baltimore’s Inner Harbor and the old urban neighborhoods radiating out from it. The sloping topography, location near the Jones Falls, and aging infrastructure made Reservoir Hill uniquely suited to pilot sustainable intiatives, particularly in stormwater management.
Scope of Studio Studio
PennDesign City Planning
The Reservoir Hill Improvement Council
Shruthi Arvind Jack Byerly Phylicia Coleman Devon DelVecchio Catherine Droser Lexa Edsall Thomas Gilbertson Adija Manley Kirsten Weismantle William Wellington Chuhan Zheng
Scott Page Jamie Granger
Water Health Mobility
Renewed Vision For the Community
Map of Neighborhood Interventions
Placemaking + Vertical Farm Food + Town Center Located at the center of the neighborhood is the Whitelock urban farm. This productive community farm is located near an expanding non-profit as well as vacant land that once served as a small neighborhood commercial district. After years of abandonment, this design brings new life to what was once called â€œThe Town Centerâ€? of Reservoir Hill. This design seeks to integrate creative streetscape design such as the Dutch treatment known as a Woonerf, as well as creating new space for an expanding farm and community organizations. The new building will house a vertical farm, as well as a new community plaza.
Section Across Whitelock Street
2 Section Across Brookfield Avenue
Site Plan of Neighborhood Farm + Town Center
The Rail Park Design Exercise Inspired by the topic of 2016â€™s Better Philadelphia Challenge, this exercise looked at how to activate the under utilized spaces along Philadelphiaâ€™s Benjamin Franklin Parkway while integrating a proposed rail park located below grade. The design concept I developed with a partner was to create an ampitheatre space that would bridge the Philadelphia Museum of Art and the nearby Fairmount neighborhood. Using the idea of steps as a dynamc public space, our proposal creates a space for entertainment and recreation.
Daylighting the Tunnel
Daylighting the Tunnel Site Plan + Details This design exersize seeked to reimagine the function of the rail tunnel beneath Pennsylvania Avenue. The idea behind this design was to create an opening that would daylight a portion of the tunnel, that could be used for passive recreation along the proposed rail trail within. Additionally, this site would program the underurilized greenspace along the parkway and benefit from the pedestrian traffic of the nearby Philadelphia Museum of Art.
Site Plan of New Ampitheatre
Wallace Roberts & Todd Planning + Urban Design Internship
Newport News, Virginia
As the Planning and Urban Design Intern at WRT, I have worked closely with professionals across the disciplines of Architecture, Landscape Architecture, and City Planning. The work I have done has predominantly dealt with HUD’s Choice Neighborhoods program. The work has ranged from design and site planning to federal grant applications. Other responsibilites include:
• Site Planning for projects ranging from single blocks, to entire neighborhoods. • Developing building programs for urban design projects. • Assisting in grant applications for federal programs such as HUD’s Choice Neighborhoods Intitiative. • Performing economic and social analyses for planning projects. • Designing layouts for comprehensive plans, reports, presentations, and meetings
Camden, New Jersey
Newport News, Virginia Marshall-Ridley Choice Neighborhood Plan This project is currently in progress. This public housing redevelopment and neighborhood plan is part of the U.S Department of Housing and Urban Developmentâ€™s Choice Neighborhoods program. At this time, the work being done is primarily analytical. My role in this project has been developing supporting graphics, such as diagrams and maps. Below is a diagram representing the typical urban fabric in the neighborhood. On the right is a perspective view of the entire neighborhood illustrating various key sites and assets.
Typical Block Typology
Neighborhood + Assets
n Downtow ws e N t r o p New
33rd St 31st St
Ma rsh all
R s e Jam
Ne rt w po Ne
coln King-Lin k r Pa
Birmingham, Alabama Southtown Court Redevelopment
Building Program tel o H
m Co m
e id Re s
mercial + R eta il
My primary responsibility on this project was developing supporting graphics, researching local context, and assisting with the development of a building program to accommodate a mix of market-rate and affordable housing, as well as various commercial and office uses,
This project was a response to the City of Birminghamâ€™s RFP for the site of Southtown Court. This public housing site was developed in the 1950â€™s in the typical low rise barrack style. Located near the booming downtown and adjacent to the University of Alabama at Birmingham, this site is a prime location for mixed-use and mixed-income development.
Detailed Site Plan
Camden, New Jersey Camdenâ€™s EPA Brownfield Grant As part of the Choice Neighborhood Planning Area, Camden has received an Environmental Protection Agency grant to remediate and rehabilitate certain properties. As part of this effort, I have worked on a team of planners on community outreach and visioning for the sites shown on the map at the bottom right of this page. With input from local residents, the City of Camden, and economic consulting firm, we have developed renderings and plans for the sites as shown on the right hand page. This ongoing process will eventually lead to new community amenities such as local jobs, housing, and recreation space.
Choice Neighborhood +Brownfield Map
S. 10th Street Site
Rendering of Remediated Brownfield at S. 10th Street