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BRAND BOOK


Who is Astonishing?


Astonishing is..

..nails


Astonishing is..

USP’s - Available in 6 colors - Controlled sculpture - Outstanding color stability - Ultimate strenght and durability - No lifting and bubbles - Superior adhesion

..acrylic


Astonishing is..

USP’s - Available in 7 colors - Consistent viscosity for consistent application - Non-yellowing formula with violet enhanced Global White - Curable in Astonishing UV/LED lamp for a perfectly timed cure C-curve enhancement and finishing polymerization

..gel


Astonishing is..

USP’s - 120 colors - Pure Gel - Intensive colors - Great coverage - LED/UV - Soakable - Easy and thin application - Highest quality brush that remains flexible without splitting for smooth application - Grip brush handle for secure brush control

..Gelosophy


What do we do? A selection from our collections..


SPRING 2019


SUMMER 2019


AUTUMN 2019


New products


Organic Argan Oil

Organic Improves the health of the cuticle Application with brush or drupper High level of nourishment and repair


Cuticle Remover Gel

Softens the cuticle Ideal during pedicare and manicure services Application with brush or drupper


Refill Bottles

Save on purchasing individual bottles Stylish packaging Available for Soak Off Base Gel, Soak Off No-Cleanse Top Gel and Soak Off Top Gel Refill up to 7 times Reduce waste through the use of refill


Management promises


Recreating the wheel and going back to basics. A product range with chemistry that matches a method of education. With this combination of products and education we create a total concept. This eliminates the nail professional from having to work with various brands to reach the best results. This concept focuses on a complete education program from basic to the most highly advanced salon and competition nail techniques. Business evolution for the nail professional resulting in profits. The most important philosophy on every level in business, passion and enjoyment leads to success Innovation We at astonishing continously strive to innovate in the professional nail market. This is achieved with new concepts and products. Quality WWBD Group has a very strict quality control department to ensure the best quality products within the line.


Events

- Trade shows - The RAPIDS - Training


USP’s


- Competitive pricing, as a global brand - Introduction support, introduction training with David Fowler at your location (Depending on start order)

- Marketing support, yearly event support in your country (Depending on targets)

- Streamlining, no unneccesary products within the line. Based on sales through consumption, not by filling distributor warehouses - Color coding, all systems are easy to identify


USP’s from different systems


Acrylic - Controlled sculpture - Outstanding color stability - Ultimate strenght and durability - No lifting and bubbles - Superior adhesion Gel - Consistent viscosity for consistent application - Non-yellowing formula with violet enhanced Global White - Curable in Astonishing UV/LED lamp for a perfectly timed cure C-curve enhancement and finishing polymerization Gelosophy - Pure Gel - Intensive colors - Great coverage - LED/UV - Soakable - Easy and thin application - Highest quality brush that remains flexible without splitting for smooth application - Grip brush handle for secure brush control


Education


The highest level of education will generate success, additional turnover and more profit. With David we know proper education is the key to success. We educate with perfection and effective techniques that have created enormous success in the nail studio and competition arena globally. Beautiful enhancements generate happy clients, positive word of mouth advertising and ultimately more profit. Exclusivity creating loyalty. Educators will be certified following an intensive corporate education program referred to as “The Rapids!” A handpicked national lead educator will be in charge of Astonishing education within their country. This results in guaranteeing our quality standards are met within their country. Demonstrations and stage presentations will be planned and determined by the lead country educator in coordination with David. The Astonishing Global Team is a special and elite group of educators. These educators will be trained regularly by David to keep up with the highest standards in the nail industry. The Global Team will represent Astonishing globally including brand events as well as facilitating “The Rapids” in various cities around the world. Global Team members are exclusively committed to Astonishing and will be involved in all R & D to ensure 100% brand quality.


Astonishing online


/astonishing.global @astonishing_global


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