winter 2012 VOLUME 1 Issue 2
Chartered in 2010, the Waynesburg University CHapter of the Public Relations Student Society of america Strives to Prepare Members for their Future Profession through Experience, Opportunity and Achievement. New Member Spotlight Kaitlyn Wood
Hometown Lancaster, Pa.
Major Public relations
Professional Development Day Reflection Instead of learning about the field of public relations in a classroom, the Waynesburg University Chapter of the Public Relations Student Society of America traveled to Pittsburgh Thursday, Nov. 15, to learn about the field. Members participated in the 2012 Public Relations Society of America’s (PRSA) Professional Development Day.
Junior Matt Giardina attended the annual event for a second consecutive year. “This time, I was a lot more comfortable going up to the speakers after their presentations to introduce myself and network,” Giardina said. “Networking is honestly one of the biggest things I take from these conferences.”
For many of the Chapter’s members, The opening speakers created the it was their first time participating in blog eatPGH. The four founders and friends, Sarah Sudar, Julia a PRSA event. Gongaware, Amanda McFadden “I thought the event was really cool,” and Laura Zorch, spoke about said freshman Kaitlyn Wood, a first turning one’s passion into a time attendee. “Overall it was great paycheck. Each detailed different to hear from actual professionals aspects of their blog and advice about their opinions and jobs.” about growing a business.
Following the opening presentation, members had the opportunity to pick from two available sessions. “The first session I went to was about leadership in the workplace,” said sophomore Molly Winters. “She gave some really good points, which I will be able to use going forward.” Giardina, on the other hand, attended a panel about de-stressing the job search. According to him, the tips from professionals would strengthen his confidence going into a job interview. During the second session, members could either attend a panel that talked about developing
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Freshman One of the newest members, Kaitlyn Wood, has shown her passion for PR as well as for Waynesburg University since arriving as a freshman this fall. Kaitlyn grew up homeschooled with nine other students and after discovering the field of event planning through her cousin, she decided to study public relations. Soon after, she discovered Waynesburg University. “After finding Waynesburg, we made a visit and I just fell in love with it,” Kaitlyn said. Kaitlyn is greatly involved with the Chapter and the student-run firm. “My favorite part of college so far is the amount of opportunities and experiences that I have been offered already. They have been really amazing,” Kaitlyn said.
Alumni Spotlight Maggie Graham
Design Team Partnership with Student-led firm
This semester, the Waynesburg University student-run firm and Design Team formed a partnership to utilize their unique skills in an attempt to increase collaboration between Department of Communication organizations.
Dr. Chad Sherman, academic advisor for the Design Team, shared the teamwork goal with Renee Bamford, Chapter vice president and firm director.
East Liberty Development, INc
“We are thrilled to see the different organizations working together to offer quality work to our growing clientele,” Bamford said.
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Open positions as result of recent election Following the Waynesburg University Chapter of the Public Relations Student Society of America elections Nov. 8, three executive board positions became available. Due to their current holder being elected elsewhere, secretary, treasurer and fundraising coordinator opened as options for members to run for in January. Formerly held by Molly Winters, Brittany Semco and Abby Pittinaro, the three slots were created when they moved to president, public relations director and vice president/firm director, respectively. Chapter Adviser Richard Krause stressed the importance of the executive board. “The executive board plays a pivotal role in the operation of the Chapter,” Krause said. “The positions require serious time commitments.”
According to the official PRSSA handbook, the secretary will prepare agendas with assistance by the president and record and distribute the minutes of all executive board and member meetings. Other duties are notifying the PRSSA Headquarters and PRSA sponsor Chapters of changes in Chapter Officer Form at the end of the academic year.
The points system has officially been in place for two months. We are proud to say that all of the official paying members have more than the required amount for this semester. The members have been eager to gain points in any way they can.
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Chelsea Cummins, Editor-In-Chief Samantha Scribner Brittany Semco Renee Bamford Matt Giardina
Molly Winters Mitch Graham Haley Greene Kaitlyn Wood Linzy Smith Hope Frick
In the spirit of mutually beneficial relationships, Maggie Graham currently shares her skills as a Communications Coordinator for ELDI and Tree Pittsburgh. After graduating May 2010, she worked as a fellow with the Pittsburgh Urban Leadership Experience, which led to her ultimate placement with the two organizations. As a communication major, Graham worked with the PR Team and Lambda Pi Eta. Her current responsibilities include social media, newsletters, annual reports and media calls, among many others, for two nonprofits in a growing trend of sharing resources.
Kyle Oland Mandy Ormsby Abby Pittinaro Jordan Mitrik Taylor Bombalski
Haley Greene takes the lead with a total of 106 points. Greene has done an exceptional
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From the President's Desk when hours and hours of sleep were sacrificed to the greater good. The Chapter’s new leaders have big shoes to fill, but I’m confident that their work ethic and passion for public relations will carry them to successes in the classroom, in their personal lives and in the Chapter.
As all of you know, we have a
few very dedicated seniors leaving the Chapter for rewarding careers in public relations. Our seniors shouldered workloads to better the Chapter by leaps and bounds, and rarely complained when events didn’t go as planned, when deadlines were pushed back and
This semester, we’ve worked toward national firm affiliation, Star Chapter status, a blog, a newsletter, fundraisers, events, many professional development opportunities and more. I’m proud of the work we’ve been able to accomplish as a team and I look forward to hearing about the Chapter’s great strides in my absence.
Mike Maleski, Guest Speaker The Department of Communication welcomed Waynesburg University alumnus Mike Maleski Monday, Nov. 12, to speak to students about his accomplishments since college and what he’s learned. Before graduating in 1992, Maleski was deeply involved in Sports Broadcasting and Information for both the radio and television team, giving play-by-plays for virtually every game in his four years of attending. “I decided to attend Waynesburg first because of the geographic proximity, but also the hands-on opportunity and the chance to get to know the professors,” Maleski said.
Reflection cont'd relationships with the media or a lecture about bringing social media into the world of traditional public relations. Following lunch, Richard
Points System Cont'd job this semester in her role as the special events coordinator. She worked closely beside Renee Bamford, firm director, to make the “Pink is the New Greene” event the best it could be. Abby Pittinaro comes in second
Partnership Cont'd In the fall 2012 semester, the Design Team worked diligently with the Firm to create a website. Items such as the logo and page layout for the website exemplify the skill set the Design Team brings to the Firm. Design Team members Megan Potosky and Jeff
Positions Cont'd The treasurer will work with the president in preparing the annual budget, as well as collecting national dues and preparing the PRSSA dues form. Also, the treasurer will provide financial reports periodically to the Chapter membership and collect fees for any chapter special events and
Twenty years later, Maleski is the vice president of Digital Sales, Marketing and Operations for the Cleveland Cavaliers in Ohio. He joined the team in 2008 and some of his accomplishments include altering the Cavs.com sales strategy from a rotational format to the NBA’s first impression-based as sales platform and improving the team’s social networking sites. His efforts with the Cleveland team have inspired other NBA teams to create best practice sales modeled after the Cavaliers. Maleski presented the students with “21 Things Learned after Waynesburg,” and included a list of skills, lessons and tricks that have helped him be successful in
Borden, the director of internal communications at American Eagle Outfitters, spoke about finding a job that you love. After attending her first PRSA event, Wood is already excited for with 80 points. Pittinaro is heavily involved in the Firm and attended every meeting to date. Kaitlyn Wood comes in third, one point shy of Pittinaro. Wood engaged in our Chapter from day one and has shown other members that she doesn’t back down just because she is a freshman.
I will always hold dear the experiences I’ve gained and the friendships I’ve fostered from Waynesburg University’s PRSSA Chapter. I wish the best of luck to the Chapter and its leaders in future years and I sincerely hope and believe that Waynesburg’s PRSSA Chapter will grow and flourish until it’s one of the best in the nation. Thank you so much for supporting me during my time as Waynesburg University PRSSA president. It’s been a true honor and joy.
his career. From getting a dog to being open to change, Maleski explained to the students to not take yourself too seriously, have a little fun and sometimes all you need to do is change the logo of something to increase sales and be successful. One final piece of advice given to the Waynesburg students from Maleski was to be open to doing new things in the field. He stressed to not be afraid and to take risks. “Do things you might not be comfortable with in the beginning of your career,” Maleski said, “then later on down the road, when you have experience, be a part of something you love and are genuinely passionate about.”
more. “The day gave me a broader perspective of public relations,” said Wood. “The ability to learn outside of the classroom was invaluable for me.” and comes in fourth totaling 75 points. Giardina rocked his inner “Schroeder” from Charlie Brown at this year’s annual Harvest Fest. Every member in this Chapter has done a great job this semester adding up the points! Keep up the good work.
Matt Giardina changes the pace
Dran worked to design the Firm’s logo and website, respectively. Since the partnership was successful this semester, the two organizations will continue to work together in the future. “The partnership will continue to grow as the Firm’s clientele fundraisers. This position would also disburse Chapter funds and proper approval and provide safekeeping for all Chapter funds, while keeping accurate financial records. Finally, the fundraising coordinator will consult PRSSA Handbook and Fundraising Play Book for development ideas. This position will work closely with special
and projects expand,” Bamford said. “The Firm will act as the consultants and liaison and provide opportunities for design students to enhance their portfolio - a win-win situation for the Design Team and Firm, while assisting nonprofit clientele with the utmost professional materials.” events coordinator to plan and implement fundraising event. They will create a fundraising plan for the semester including budget, plans and resources. To become the next secretary, treasurer or fundraising coordinator, a member must attend the Jan. 14 meeting next semester.
Social Media Corner With Mitch Graham
Digg is a social media site that locates the most talked about stories on the Internet for users. Their ranking system is quite simple; to see content more often, people can vote content up, called digging. If they see content they’re not interested in or don’t like, they can vote the content down, called burying. From a public relations standpoint, the value of Digg is enormous. Digg is a great way to spread content and point people to your homepage and boost search engine optimization (SEO). Search engines rely on social media sites to deliver quality content. Since users can vote on what they think the best content is, it’s fairly easy to determine what content is below average quality. Overall, Digg is a lesser-known social media site that can hold real value in SEO, web trafficking and keyword searching. Check it out!
with Reneee Bamford Still in its early stages, Waynesburg University’s student-run firm has grown within three semesters to be considered for PRSSA National Affiliation. Thanks to dedicated students, the Firm is proud to strengthen its relationships throughout the community and develop new clientele. As relationships blossom, the Firm’s outreach has successfully gained media attention for the American Cancer Society’s breast cancer awareness campaign and established a positive image with leaders in Greene County. Intermediate Unit 1 (IU 1), a public service agency for schools in Washington, Fayette and Greene County, partnered with the Firm to maximize community outreach initiatives. The Firm will write feature stories and press releases for the ‘Share Your News’ home landing page of IU1’s website. Prior internships of program alumna Jessica Baldwin and Firm Director Renee Bamford helped to cultivate this partnership. The torch is being passed to the new Firm Director, Abby Pittinaro. Looking forward to the Spring 2013 semester, new projects from the Greater Pittsburgh Food Bank and the American Cancer Society are in their planning stages. Students are thrilled to start planning the upcoming second annual ‘Bark for Life Pittsburgh’ in April. This American Cancer Society event is a mile long walk where canine companions show their support for loved ones affected by cancer outside of Heinz Field. This is a time for celebration and recognition for all of the hard work that the Chapter’s Firm achieved in the past semester. Those involved will greatly miss Bamford and Assistant Firm Director Linzy Smith as they move forward in their professional public relations careers.
Coming Up Jan. 14 First PRSSA Meeting Feb. 8, 9 Regional Conference April 4, 5, 6, 7 National Assembly
Opportunities Scholarships: Gary Yoshimura Scholarship Deadline Jan. 28, 2013 Award: $2,400 Applications online at prssa.org
Internships of the month: Special Events Assistant- The Pittsburgh Symphony Orchestra Deadline to Apply: April 4, 2013 2 Part-time, Unpaid
Pink Is The New Greene On Nov. 7, Waynesburg University students, staff and Greene County residents gathered at the Greene County Courthouse steps to take a stand against breast cancer. The Waynesburg University Chapter of the Public Relations Student Society of America, student-run firm and the American Cancer Society created the “Pink is the New Greene” event as a campaign for the fight against breast cancer. Speakers at the event includ-
ed Pam Snyder, chairman of the Board of Commissioners, Archie Trader, Greene County Commissioner, Jacki Headlee, co-chairwoman of Relay for Life in Greene County and Carol Young. Presentations focused on personal experiences with breast cancer and opportunities to help further cancer research. Chapter vice president and firm director Renee Bamford discussed the impact Breast Cancer
Awareness had in her own life and others, and thanked all those who assisted in the execution of such an event. Guests were encouraged to make donations to the American Cancer society and pledge cards were placed of the wall of HOPE to remember the loved ones lost and celebrate the survivors and fighters of today. Approximately $400 was raised through the event for the American Cancer Society.
05/20/13- 09/20/13 (dates flexible around school) Pittsburgh, Pa. Requirements: 2 years of college completed, ability to work 32 hours/ week M-F, previous experience in events preferred, excellent organizational skills, attention to detail, ability to interact comfortably with institutional and community volunteer leadership, interest to gain experience in event planning and non-profit event fundraising Apply to: Donor Relations: Shannon Capellupo firstname.lastname@example.org 412.392.6070
Marketing Communications InternBurns & Scalo/ Scalo Solar Solutions Available Year-round Part-Time, Unpaid Pittsburgh, Pa. Requirements: undergraduate/ graduate student who is currently working towards a degree in communications, marketing, design, or related discipline; resourceful and innovative, meet deadlines, basic understanding of business and marketing, Microsoft office skills, ability to work on macs and pcs; working knowledge of Adobe Creative Suite Apply to: email@example.com with a cover letter, resume and keyword “Internship Inquiry”
Firm members, Molly Winters, Hope Frick, Kara Bemer, Abby Pittinaro, Michelle Dunsheath and Haley Daughton volunteered at the recent “Pink Is The New Greene” event at the Waynesburg Courthouse Steps.
Dan Ayer, Guest Speaker On Nov. 28, Dan Ayer, senior account executive at Gatesman + Dave, visited campus to speak to members of the Waynesburg University Public Relations Student Society of America Chapter. While Ayer covered an array of topics related to agency culture, one theme was consistent throughout his presentation: networking. “No one is going to hand you a job when you graduate,” Ayer said. When he didn’t receive any job opportunities after college, he
decided he needed to be more proactive in networking to learn more about specific career fields and research employment opportunities. He spoke with his former roommate’s mother, and was invited to intern at her ad agency. It was here that he discovered a passion for public relations. After interning with renowned firm Burson-Marsteller, Ayer started at Gatesman+Dave in January 2010. Ayer is currently the senior account executive for Shop ’n Save, where he manag-
Ayer also serves as head of programming on PRSA Pittsburgh’s board of directors. When asked about the connection between PRSA and PRSSA, Ayer cited the value in interacting with the organization. “PRSA is a great for networking,” Ayer said. “It is such a valuable resource to meet people, advance your career and learn. Take advantage of it.”
"Dressing THe Part" “Am I really dressing for success?”
by Chelsea Cummins
Public relations alumna Victoria Beppler recently attended a Chapter meeting and left members with advice regarding professional dress. Some tips included in the presentation were:
Media relations is a large part of the public relations process. Whether they like it or not, practitioners have to work with reporters to promote their stories. A simple way to help develop a relationship is by writing in a style they use.
• What does your outfit say about you? What you wear speaks loudly, so be sure to think through what your clothing may express about you.
•If someone remembers what you wear in an interview, it’s probably for the wrong reason.
Associated Press (AP) style is a type of guide used in the news industry, especially in newspapers. When sending a release, a practitioner can make the reporter’s job easier and strengthen the relationship by adhering to this style.
• Don’t be afraid to ask people what their opinion is about a particular outfit before you leave for an interview. It’s better to hear it beforehand than lose a perfect job opportunity.
AP Style Guide
es the company’s social media, crisis communications and media relations.
Here are some key AP Style examples to remember and use: • Before you leave ask yourself,
• The attire that you wear impacts three things: your conduct, interpersonal skills and articulation during an interview.
•Always remembers the cuts and lengths of clothing and be sure to buy a suit that fits you well or a skirt of appropriate length. •Attire to avoid for an interview: Tank tops, cropped tops, low cut anything, jeans, leggings, too short skits, stilettos, shorts, boots, bright colors, loud print, sneakers and sandals.
1. Times- a colon should always separate the hours and minutes, and always use numerals EXCEPT for noon and midnight. Be sure to avoid October Events Revisited redundancies, like 10 a.m. this morning. The Waynesburg University Chapstudents, faculty and staff to sign ter of the Public Relations Student pledges vowing that they will treat Examples: 11 a.m., 1 p.m., 3:30 p.m. Society of American partnered everyone with dignity and respect. with the Dignity & Respect CamTables were placed in the Beehive 2. Over/more than- the term “over” is used to paign for Dignity & Respect Month and Benedum Dining Hall during refer to a special relationship, like the plane in October. The Chapter played lunch and dinner hours. More than flew over the city. More than is preferred with a successful role in the initiative. 120 people took the pledge. numerals, like they were more than $20. The D&R Campaign is a national Student Senate held the second 3. Dates- If a specific date is listed, abbreviate! If campaign that promotes equality annual Harvest Festival Thursday, it’s just the month or month and year, spell out. for people of all different genders, Oct. 31, in Johnson Commons. races, religions, sexual orientaJan. Feb. March April May June Clubs and organizations were tions, etc. A week long pledge invited to participate and create drive was held to encourage July Aug. Sept. Oct. Nov. Dec.
Beppler also described the different types of attire: • Business Professional – A suit of neutral colors, such as black, grey or navy. • Business Casual - A step down from a suit but still professional, such as khaki pants and a button down shirt for men, or dress pants and a nice blouse for women. • Student Attire - Anything that is not considered business professional or casual and should never be worn to an interview, such as sweatpants, t-shirts, blue jeans, etc. Always remember that as a public relations major, you should look put together.
a themed booth to sell goods to raise money for both their organization and Project Bundle Up, a nonprofit that works to provide those in need with winter coats. The Chapter selected the theme of “It’s the Great Pumpkin Charlie Brown.” Members dressed as the Peanuts Gang and danced their way to the best theme award, receiving $50 extra in their semester allotment from Senate.
Senior reflections Chelsea Cummins by Samantha Scriber
Many people acknowledge that Chelsea and I are rarely seen apart. Through college, we’ve gained nicknames from our peers and professors such as “The Dynamic Duo” and “Frick and Frack.” Those nicknames and comments don’t come unwarranted. Chelsea and I began rooming together after meeting in our Principles of Design class freshman year. Since then, we’ve taken all of the same classes, interned together, lived together, served together, worked together, shared meals together and basically spent every minute of our three plus years attached at the hip. Regularly, people ask us how we can spend so much time together without fighting or getting sick of one another. Here’s the truth: getting upset with Chelsea would mean getting upset with myself. We have and always will be the same person at heart. Besides, Chelsea is an excellent friend and one of the only people that I can fully trust with any task. It’s rare in life that you find someone as competent, organized and driven as Chelsea N. Cummins. I’ve had the absolute privilege of knowing her both personally and professionally and have counted on her for everything from helping to plan my wedding to implementing an incredible PRSSA newsletter. With supreme confidence, I can say that Chelsea will find success in any professional endeavor she pursues. She’s never let anything stand in the way of her dreams to work at one of the most highly respected public relations firms in the world and I know that she’ll see those dreams fulfilled. Her intelligence will carry her as far as she needs to go and her work ethic will take her even further. My hope is that others recognize Chelsea’s talent and passion for public relations and either duplicate it or get out of the way, because she’ll make it to the top.
Samantha Scribner by Chelsea Cummins
It’s weird to think I used to live without Sam Scribner in my life. We spent most of college together, and that’s not an overstatement in the slightest. For three years, we’ve lived, worked, attended classes and interned together. Most people probably think that’s a bit odd, but they don’t know our lives.
Two roommate SNAFUs and some last minute scrambling made us roommates, but it was really God in His infinite wisdom bringing us together. I fell in heterosexual love rapidly. It’s rare to find someone that you spend every waking minute of with and not want to murder them in their slumber. This doesn’t happen for a lot of reasons, most of which stem from Sam’s amazing qualities. First and foremost, she’s a worker. People think I pick her for my partner because we’re best friends. Wrong. She’s an excellent to pair with because I can pretty much count on slacking off while she does everything. I’m mostly kidding. As busy as we both become, never once has Sam told me she couldn’t help me with one of my projects, even if she has own to complete as well. When I whine about my problems and complain, she listens without judgment and lets me repeat the things bothering me over and over again without looking annoyed. When I’m pretty sure she’s about to explode, Sam will find some room in her life to help anyone out. It’s as if the word no isn’t in her vocabulary, and that’s a good thing. In addition to her drive and passion, it is what makes her successful. Every challenge becomes an opportunity in her eyes. Knowing Sam continues to make me a better student, person and future practitioner. And a much better dresser. I thank God every day I have her.
Renee Bamford by Linzy Smith
Renee Bamford and I served as director and assistant director this past semester for the Chapter’s firm. It was nothing short of a privilege to work alongside one of my best friends to establish its credibility, institute its infrastructure and bring this concept to a reality. Our personalities and work ethics complemented each other perfectly—she strengthened my weak areas and I strengthened hers. Renee is the most professional, dedicated individual I’ve ever had the pleasure to know. Her leadership abilities and interpersonal communication skills are two extremely evident qualities. I am still incredibly impressed to see how comfortable she is in front of an audience and, of course, how friendly and welcoming her demeanor to everyone we know. There were plenty of times I felt like giving up on certain projects due to a deadline or maybe a lack of support; Renee would somehow manage to pull it off. She worked harder than I’ve ever seen to ensure the success for the firm. We were friends previously to this past semester, but working together on the firm brought us even closer. We both went through numerous hardships this year, but having each other as best friends always pulled us through whatever was thrown at us. Renee always finds some way to bring brightness to a situation—she can find a silver lining to any cloud. Renee has definitely become a role model to me. She’s been through so much—for her to overcome everything and still be successful and optimistic is so inspiring. I consider myself extremely fortunate to have made a close, lifelong friend this year.
Linzy Smith by Renee Bamford
Hearing the voice of an angel pour her heart out through her words is something so rare and so beautiful. A true artist, able to articulate her passion impeccably through song is a true talent that reflects the absolute art of communications. Only one name encompasses the strength and beauty included in this gift and her name is Linzy Smith. It is an honor to reflect on Linzy, because her compassion and ability to articulate her enthusiasm for communications is truly unique. The first day I saw Linzy in the nonprofit and fundraising class was as if a youthful mirror walked by. Standing tall with great confidence and spiced with the perfect amount of humor are traits I admire about my dearest friend. Our friendship immediately flourished and I am constantly reminded of how thankful I am to have her in my life. Linzy’s passion for public relations and outgoing personality led her to surpass the expectations as a student to everyone in the Department of Communication. She thrives as a leader, mentor and advisor to everyone she graces her presence with. With the ability to find and utilize the talents of others, Linzy leaves behind an everlasting impression. She is a rare gem that shines in all of her work and has a giving heart of gold. It is an honor to have developed a lifelong friendship with Linzy and I would like to take this opportunity to express my gratitude for her empathy and charitable soul. Watching Linzy grow as a public relations professional and leave a substantial impact on the Department prides me with a sense of fulfillment. She is more than a friend and I am proud to call her my sister. The glory and uplifting spirit that Linzy shares with each venture will always be remembered.
Congratulations seniors! Good luck on your future endeavors!