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BRAND KIT


BRAND STORY I n o r d e r t o s t e w a r d We L i v e M i s s i o n s t o t h e b e s t o f o u r a b i l i t y, i t i s i m p o r t a n t f o r u s t o h a v e a c l e a r a n d d i s t i n c t i d e n t i t y. T h e w a y w e v i s u a l l y r e p r e s e n t o u r s e l v e s t o t h e w o r l d s a y s a l o t a b o u t o u r p e r s o n a l i t y a n d o u r c h a r a c t e r. We d e c i d e d t o v i s u a l l y r e p r e s e n t m i s s i o n s b y u s i n g c i r c l e s that represent unity and lines that represent connection w i t h i n c u l t u r e s . I n s u m m a r y, a s t r o n g o r g a n i z a t i o n a l identity will help us steward our growth in this current outpouring of God and student missions movement.

In this kit you’ll find the tools to set you up for success s o t h a t w e c a n b e g i n i m p l e m e n t i n g We L i v e M i s s i o n ’ s l o o k and feel into our world.


LOGO M e e t o u r f a c e t o t h e w o r l d . T h e We Live Missions logo visually represents everything we are and how we aspire to connect cultures in the mission field. It embodies who we are and will most likely be the first impression people have of us.

MANIPULATION At all times, the logo should not be: -Stretched -Elongated -T i l t e d -Upside down -Alterned in any way -Spaced too closely with other logos, glyph, graphics or text

Primary Logo


WE LIVE

WLM

MISSIONS

Glyphs Alternate Logo


COLOR We d e c i d e d t o m a i n t a i n a m o n o c h r o m a t i c l o o k f e a t u r i n g t h r e e c o l o r s a n d o n e p o p o f c o l o r. We w i l l a l s o d ra w c o l o r f r o m t h e w o r l d s u c h a s photography that we feature.


Pantone:

Black C

HEX:

#333333

877 C

#949492

NEUTRAL STAPLES

Cool Gray 1 C

#E6E6E6

570 C

#76BDB4

POP


TYPEFACE Ty p e f a c e , a l s o k n o w n a s f o n t s , a r e o u r s t a n d a r d v i s u a l representations of text. Heroic will be used for large h e a d l i n e s a n d s m a l l g r o u p s o f w o r d s , w h i l e F i ra S a n s i s o u r m a i n f o n t f o r c o p y a n d l a r g e b o d i e s o f t e x t . We w i l l a l s o u s e N o r w e l l f o r s o c i a l m e d i a g ra p h i c s f o r a more personalized feel.


Heroic

Heroic Condensed: Bold ABCDEFGHIJKLMNOPqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$

Heroic Condensed: Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$

Fira Sans

Northwell

F ira Sans: Light A B C D E F G H I J K L M N O Pq r s t u v w x y z abcdefghijklmnopqrstuvwxyz 1234567890!@#$ Kerning: 120 Size: No smaller than 9 pt

No bigger than 12 pt

Ledding: Dependant on font size

Northwell ABCDEFGHIJKLMNOPqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$

Kerning: 35


SOCIAL MEDIA To a p p e a l t o y o u n g a d u l t s a n d c o l l e g e s t u d e n t s , m o s t o f o u r i n t e ra c t i o n a n d c o n n e c t i o n w i l l b e t h r o u g h s o c i a l m e d i a p l a t f o r m s s u c h a s : I n s t a g ra m a n d Fa c e b o o k w i t h p l a n s t o e v e n t u a l l y b e o n S n a p c h a t a s w e l l . We w a n t t o f e a t u r e s t o r i e s & t e s t i m o n i e s o f students involved in missions during their time in Chi A l p h a , w h i l e g i v i n g a y e a r, a n d t h e v o i c e o f m i s s i o n a r y mentors.


FB COVER PHOTO EXAMPLE

INSTAGRAM HORIZONTAL PHOTO EXAMPLE

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT, SED DIAM


INSTA STORY OR VERTICAL POST EXAMPLE

INSTAGRAM MEME EXAMPLE

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT, SED DIAM

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT, SED DIAM


EXAMPLE OF NORWELL FONT FOR AN ORGANIC FEEL`

Send Me


MERCHANDISE We w a n t t o m a k e m e r c h a n d i s e a v a i l a b l e f o r s t u d e n t s as a way of physically representing their allegiance to We L i v e M i s s i o n s a s a b ra n d & m ov e m e n t o n c o l l e g e c a m p u s e s a n d a r o u n d t h e w o r l d . We w i l l o f f e r i t e m s that would be desireable to young adults, which stand o u t i n s t y l e a n d q u a l i t y.

* T h e s e a r e e xa m p l e s o f o u r b r a n d o n m e r c h a n d i s e , b u t n o t n e c e s s a r i l y t h e e xa c t p r o d u c t s w e w i l l o f f e r.


We Live Missions Brand  
We Live Missions Brand  
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