WTF Society Issue One

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What is ... THE WTF SOCIETY? A creative take on capturing the fabulous with a curated list of products, places, and unique individuals who are pulsing with energy and capturing the attention of the world today. From local to global, WTF Society intends to conceptualize the art of discovery, each issue hosting a personal identity, and connecting each unique find with you.

Mathew Guido Photographer

“The world is a very complicated place, it always has been and always will be. I try my best to focus on what I can do within my own life, not taking for granted the people who came before me that gave me this freedom to be an artist. Within my own family’s story, just the fact that I can do what I love, believe in it, and call that “work” is really a nice time to be alive in the world.”

Local to Toronto and saturated with creativity, Mathew Guido uses photography to capture and explore the full range of human emotion. From editorial to commercial, the 27 year old marvel effortlessly manipulates light; creating beautiful portraits that enhance and illustrate the essence of human existence. The bold titles used for his editorial pieces illuminate a theme that radiates throughout each photograph, and are evidence of a style that is distinctly his own. Photos by Mathew Guido

Naeem Anthony Creative Director of Helen Anthony

“It is not only enough to be seen, but also to be understood if we are ever to be truly known. Decide who you are. Choose who you want to be...�

Helen Anthony is the rising star of Savile row, Helen Anthony is breaking out of the conventional molds, setting his own rules and letting his imagination run free. His range of high-quality, bespoke and ready to wear suits, leather collection and hand knitting collection offers a versatility rivaled by none other. For whatever the occasion, Helen Anthony will have something to allow you to look, and ultimately be your best. As a full-scale expression of his own perspectives and ideas on clothing that he couldn’t find on the set brands and shops he had around him in his youth, he took it into his own and started creating his unique designs. The brand name stemmed from the combination of his own and his great-grandmother’s, which takes the first half, and serves as a heartfelt dedication to her continuous inspiration. His great-grandmother Helen Thomas was in fact Anthony’s upmost supporter and very first teacher of Photos of Naeem Anthony (left) and British boxer Amir Khan (right) photographed by Christian Hough Suit Fabric collaboration with Helen Anthony and Huddersfield

basic tailoring skills.

NIOD Mastic Must CAD $37.00 Highly-efficient masque that visibly refines and cleans pores using sap from Greek trees. The sap is known for purifying and revitalizing skin without drying it out. The sap is sustainably sourced and uses precise bio-technology for optimal results.

Hasami Porcelain Sugar & Creamer Set USD $40.00 This milk pitcher and sugar pot are from the Hasami Porcelain collection. They are kiln-fired, made of a mixture of porcelain substance and clay. This creates a firm and sharp texture, yet is comfortable to touch. Every piece in the collection is unglazed, leaving them with a matte-like surface. Los Angeles based designer Taku Shinomoto designed the collection to stack on top of each other for easy carry and storage.

Make up by Renown Artist Jiro

Artist and Influencer

Jun Nakayama

Jun Nakayama is an aromatherapist, beauty therapist, event hostess, and plus-sized model from Japan. Although born in Japan, Jun is well-travelled, educating herself in England, and eventually moving to New York City. She has worked for luxury Japanese beauty brand, Shiseido and even opened her own spa, Aoyama. It was during this time that she began promoting her freelance spa at club kid parties and events. Her adorable style and bubbly persona caught the eye of Culture Club’s Boy George, Richie Rich, and David LaChapelle, catapulting her into the modelling world where her sweet attitude sets her apart. Jun is breaking through limits and shaking up the beauty community.

“I think overflow of sweetness is captivating in our world today.”

Miguel Angel AragonĂŠs Architect

Architect Miguel Angel Aragones was born in the city of Mexico. He is self-taught and has made original architectural work for over two decades. When not designing, Miguel is also a teacher, speaker, and exhibitor at many universities throughout Mexico and internationally. His work has been published in hundreds of magazines and publications around the world. His work is characterized by a playfulness and visual momentum that elevates and uplifts visitors. Miguel is also looking to break boundaries and discover new territory in the architectural design world.His work is characterized by a playfulness and visual momentum that elevates and uplifts visitors. Currently, he is looking for new borders it also starts a new residential Project in the city of Los Angeles

Photos Courtesy of Miguel Angel AragonĂŠs

Side Eye Cabinet by Morgan Clayhall $6500.00 CAD The Side Eye cabinet is constructed in walnut with original artwork in mixed medium and resin, created by artist Murray Duncan. The Side Eye cabinet is a signature piece from Morgan Clayhall. It is expertly and meticulously crafted by hand in Toronto, Canada. Custom sizing and finishes are available upon request

Melt Lamp by Tom Dixon £ 600.00 Tom Dixon’s series of unique distorted spherical pendants create an enchanting optic effect, casting an ethereal luminosity on their surroundings. Born from Tom Dixon’s collaboration with Swedish radical design collective FRONT, the Melt Lamp is the most creative experiment in the technologically advanced field of vacuum metallization.

Mikka Gia Barber

Mikka Gia discovered her passion for grooming and barbering when she moved from Ottawa to Toronto at 18. With over a decade of experience to her name, Mikka earned her stripes at the prestigious Toni&Guy studio in Yorkville Toronto, and Original Grooming Experts where her expertise with clippers, scissors, and razor blade have earned her a loyal customer base that followed her into her upscale loft studio, The Groomed Society.

“When I started flirting with the hustle, failure became my ex. Now engaged to the game and married to success.�

Photo by Lane Dorsey

Basslet Subwoofer Concept Upgrade your music with this wearable subwoofer. The device uses new technology to condense the power of a subwoofer onto your wrist. The perfect piece for music aficionados, the Basslet gives massive sound through your headphones, letting you really feel the music. Support this project at:

Bao Bao Issey Miyake USD $1,015 This designer tote bag features small geometric triangles on mesh-lined fabric for a cool, reflective design.

MYLES SEXTON Makeup Artist, Model, Stylist, and Creative Director of NORD Magazine www. Myles Sexton was born in a small town in Nova Scotia but he never let this hold him back from exploring the world around him. He is a National Makeup Artist for Lancome, a model, a stylist, and also the Creative Director of Nord Magazine. He is unique voice in the fashion industry and Myles’s androgynous style is redefining what it means to be a male model. Throughout his career, Myles has never compromised who he is. “The world today has reached new stimulated heights. We are constantly exposed with imagery and forget it just as fast. This generation is unapologetic with self expression as we watch individuality become the new hashtag.”

Photo by Tara Noelle

the tuve hotel HONG KONG

Photos Courtesy of The Tuve Hotel

In a world of uber-homey hotels, the TUVE Hotel is making a statement for the uncomfortable. Inspired by a Swedish lake in the wintertime, the TUVE Hotel perfectly captures the chill and roughness of a frozen terrain. The rooms themselves hold everything that a good hotel needs: king-size bed, walk-in shower, etc. but the dĂŠcor and materials elevate this hotel to something more than just good. Instead, the space lends itself to inner reflection and meditation; the coldness of the interior contrasts with the warm of the natural materials and they work together to enhance this feeling.

The design of the space uses natural woods, iron, and oxidized iron. The hotel’s restaurant, The Silver Room stands behind a black door and opens onto an intimate space. The subtle lighting décor fits well with the selection of Italian dishes that is served there. With it’s bold design, The TUVE Hotel stands out in the colorful city of Hong Kong.

Photo Courtesy of Daphne Cheng

Daphne Cheng Chef

Haute plant-based chef and stellar dinner party hostess, Daphne Cheng has made a name for herself as a renegade in the cooking scene. Daphne’s cuisine is allencompassing, evoking tastes and ingredients from around the world and every dinner party is an experience that effortlessly accompanies her delicious food. While Daphne made a name for herself as Executive Chef at Mother of Pearl and Ladybird, she also founded Society C. — an exclusive gathering place for visionaries and creative thinkers hosted by Daphne herself.

Saira Hunjan UK Tattoo Artist

Photo Courtesy of Saira Hunjan

Saira Hunjan takes skin deep beauty to an intricate level with her beautiful creations Known famously as “The Girl with the Golden Needle”, Saira started her journey as a tattoo artist in London, where she was born and raised. Her delicate pieces are permanently sported by the likes of Kate Moss and Jude Law, placing the studio she works at Good Time as one of London’s best tattoo studios.

“As the population over the centuries has increased and we are depleting all of earth’s natural resources, there’s a small growing percentage of people that are opening their eyes and mind and are awakening to becoming more consciously aware human beings aiming to reach our full potential during our time on this planet.”

Pizzeria Sirenetta A modern pizzeria in the Upper East Side that dishes out wood oven-baked pizzas and rustic Italian cuisine with a contemporary twist.

Photo Courtesey of Pizzeria Sirenetta

SRIRACHA2GO Sriracha has gone mobile. Now you can carry your favourite hot chili sauce with you everywhere you go with the keychain design. Add some flavour to your life and never be without this bold, spicy sauce.


Bruno Walpoth Sculptor Photo Courtesy of Bruno Walpoth

Bruno Walpoth’s artistic journey pays tribute to a centuries-long tradition of wood sculptures. Bruno himself comes from a family of sculpturists and his work reflects the traditional and reframes it for a contemporary audience. He carefully sands the wood to give it a skinlike appearance, adding a sense of hyperrealism to his figures. Every groove and mark enhances and mimics the varied textures and nuances of the human body. Inspired by late Gothic and early Italian Renaissance, Bruno’s sculptures capture a single, solitary moment of humanity and highlight the vulnerability of the human form.

“Bei meinen figuren geht es nicht um das portrait, es geht um die sehnsucht die wir alle in uns tragen”

“My figures are not about the portrait, it is about the desire we all carry within us“

This Mexican resort has been turned into a sci-fi dreamscape. The beautiful Mar Adrentro hotel in Los Cabos is designed by talented architect Miguel Ángel Aragonés. This modern and minimal hotel exerts simplicity and cleanliness. Aragonés describes the concept of this hotel to be “wellness”, as expressed by its all-white buildings and large windows that allow in natural light. The buildings are completely white on both the outside and inside, accented with natural wood. The white beautifully contrasts the various colours that light up each room. The most unique thing about this hotel is that it is built almost entirely on the ocean, with paths connecting the buildings, lounges and pool to one another. The lounge area is located in the middle of the buildings and consists of minimal designer furniture. It is enclosed in a large nest-like dome; a design that contributes to the hotel’s overall heavenly atmosphere. It is possible and encouraged to jump into the ocean and pool from the paths.

Hotel Mar Adentro Designed by Miguel Angel AragonĂŠs

Photos Courtesy of Miguel Angel AragonĂŠs

Quote by

José Micard Teixeira From his ebook, Tattoos on a Grain of Sand

Published by Coolbooks – Porto Editora


no longer have patience for certain things, not because I’ve become arrogant, but simply because I reached a point in my life where I do not want to waste more time

with what displeases me or hurts me. I have no patience for cynicism, excessive criticism and demands of any nature. I lost the will to please those who do not like me, to love those who do not love me and to smile at those who do not want to smile at me. I no longer spend a single minute on those who lie or want to manipulate. I decided not to coexist anymore with pretense, hypocrisy, dishonesty and cheap praise. I do not tolerate selective erudition nor academic arrogance. I do not adjust either to popular gossiping. I hate conflict and comparisons. I believe in a world of opposites and that’s why I avoid people with rigid and inflexible personalities. In friendship I dislike the lack of loyalty and betrayal. I do not get along with those who do not know how to give a compliment or a word of encouragement. Exaggerations bore me and I have difficulty accepting those who do not like animals. And on top of everything I have no patience for anyone who does not deserve my patience.”

Mama Lemonade Orange

Like the flirty image, this can of carbonated lemonade teases the taste buds with a hint of lime. Perfect on its own or mixed with vodka, this lemonade is a real stand out. Available in other flavors such as Orange and RosĂŠ.

Paqui Chip After years of experimentation and study, Paqui has created the perfect tortilla chip. Tantalize your taste buds with a selection of spicy and bold flavours including, Grilled Habanero, Very Verde Good, and Nacho Cheese Especial. Paqui chips are also non-GMO, gluten-free, and have no trans fats. Now that’s hot!

Scarlett Rouge Artist Scarlett Rouge is an artist in every sense of the word. Every piece carries her eclectic and elegant style and captures the mind. Scarlett is a multi-media artist, creating performance pieces, paintings, and sculptural art without discretion. Like her art, Scarlett strives to unite people. Her creative work reflects a deeply analytical mind that is heavily influenced by her creative upbringing as well as her organic vision of the world.

“WTF (I want to be Fabulous, and am constantly saying What The F&*k when surveying the state of the world – and the constant disintegration of common sense, while we are collectively forced to worship the hellish God of Greed)”

Photo Courtesy of Scarlett Rouge

Kanin Winter Cabin by OFIS — This tiny aluminum-clad cabin by OFIS Architekti is a shelter for climbers travelling over the mountains of the Slovenian-Italian border. The architectural firm worked with structural engineering group, CBD to create the Kanin Winter Cabin which is designed to resist extreme cold weather conditions and offers a refuge for hikers. The cabin is tiny, only 9.7 square meters with three shelf-like floors and is made from a combination of timber, glass, and aluminum panels. The cabin looks out off the edge of the mountain and is held into place by cables. The design of the project is modest with three wood platforms that face the valley and offer a precarious and romantic view through the panoramic window. The Kanin Winter Cabin is an ideal spot for thrill-seekers looking to see what life is like on the edge.

Photo by Janez Martincic

Photo by Mathew Guido