Continued on from previous page TM
“
… our Members’ participation is
staff we have at Headquarters, we cannot
critical if we are to succeed. They are
However, collectively with Members we
the most important ingredient to any
”
recipe for success at the WTCA.
One of our challenges is that trade and investment discussions are typically had by those whose professions require them to do so. Trade and investment are not,
can be! To accomplish this we will provide Members with a hefty toolkit to use in their own markets, and with their own local press. From media kits including pre-baked pitches and messaging, to pre-built social posts, hashtags, video assets, and graphics that they can use across their own channels we hope that Members join us in this campaign. And of course, headquarters and our agency resources are always there to help with any questions or guidance—we want to make this
traditionally, a “kitchen table” topic. While
as seamless and impactful as possible.
recent global events have changed that a bit,
Great! So how do people find out more about
they are complicated topics and do not always make their way into wider consciousness. However, as all of our Members know, it absolutely should. Trade and investment are so vital to the health and opportunities of our communities. So, in an effort to help members engage audiences they may not regularly have an opportunity to speak with, we wanted to create a way of building a bridge to those wider communities. Great. As you well know, many Members note that help building the brand locally to make the “WTC” or “World Trade Center” brand more universally understood, is a huge service they look for from headquarters. I wonder if you can touch a bit on how this will help accomplish that. Sure. We want to use the occasion as reason to speak with press and other important external constituents so that we
6
be everywhere around the globe at once.
all of this? Like you mentioned before, we will have a presentation at the GA for those in attendance. Following the event we will schedule a number of webinars open to Members if they were unable to attend the GA, or if they want a refresher or a more intimate place to ask questions. And as always, we are available anytime. Just drop a note to support@wtca.org Alright—well I know you are getting ready for the big event, so are there any last words you want to offer? Just briefly that the success of these activities depends almost entirely on the active engagement of Members—WE NEED YOU! As with any program our Members' participation is critical if we are to succeed. They are the most important ingredient to any recipe for success at the WTCA.
can leverage the anniversary to build our
Great, Scott—thanks for your time!
profile and brand. With the resources and
Thank you.
WTCA MERIDIANTM • APRIL 2019