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Nursery & Landscape Associations Partner to Promote the Value of Plants & Trees

One Unified Voice - Our Plant Something Partners The Plant Something campaign has two components. First, state associations are reaching out directly to the consumer in hopes of driving them to the garden center. Second, garden centers and landscaping contractors are using materials within their operation as recognizable marketing. Here are the state associations participating: Arizona Nursery Association Arkansas Green Industry Association British Columbia Nursery & Landscape Association California Association of Nurseries & Garden Centers Colorado Nursery & Greenhouse Association Idaho Nursery & Landscape Association Florida Nursery, Growers & Landscape Association Georgia Green Industry Association Long Island Flower Growers Association Maine Nursery & Landscape Association Massachusetts Nursery & Landscape Association Montana Nursery & Landscape Association New Jersey Nursery & Landscape Association North Carolina Nursery & Landscape Association Ohio Nursery & Landscape Association Oregon Association of Nurseries Tennessee Nursery & Landscape Association Virgina Nursery & Landscape Association Washington State Nursery & Landscape Association Learn more at PLANT-SOMETHING.ORG. 8 - The B&B Magazine

With industry sales rapidly falling and data showing younger generations lack of interest in plants and gardening nationwide, Washington State Nursery & Landscape Association Board of Directors made the decision to join the new Plant Something marketing partnership created by Arizona Nursery Association. That was 4 years ago. Since then, WSNLA has utilized a 3-year Specialty Crop Block Grant funded through Washington State Department of Agriculture to develop Plant Something marketing tools and participate in consumer outreach activities with the goal of increasing industry sales. As a Plant Something partner and on behalf of the WSNLA Membership, WSNLA is committed to increasing awareness of the benefits of plants, engaging new customers, and growing industry sales. In fact, current data and reports indicate sales continue to improve and millennials have increasing interest in growing and our industry. WSNLA, working with Plant Something partners, has played a helpful role in impacting consumer purchases. As a WSNLA member, you also have access to Plant Something marketing tools to help spread the Plant Something message alongside our partner organizations and their members nationwide. Also, as a WSNLA member you directly benefit from the online, mobile, radio and television advertising that drives traffic to GardenWashington.com, our consumer website, each spring where visitors can then locate a WSNLA member. In fact, over the past 3 years, perhaps you have seen some of these WSNLA online or mobile Plant Something marketing tools on Seattle Times, Kitsap Sun, Wenatchee World, Spokesman Review, Sequim-Forks online newspapers, Tacoma News Tribune, Facebook, and YouTube. Radio spots have played on KIRO’s Gardening with Ciscoe radio, NPR, and 103.7 The Mountain. This spring, Plant Something commercials targeting new potential gardeners and first time

B&B Online - June 2015  

Plant Something: Plant Awareness; Plant Community; Plant Your Brand; and Plant Sales

B&B Online - June 2015  

Plant Something: Plant Awareness; Plant Community; Plant Your Brand; and Plant Sales

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