#heySwansons is visible throughout the store as seen in the photo above of our #heyswansons hanging signage with event-goers underneath and the photo of Swansons Nursery manager, gabriel, wearing a #heyswansons t-shirt. (TOP RIGHT) DAMMAN helping kids water newly-planted flowers at the Ballard Boys & Girls Club.
the consumer’s preferences, and, within 48 hours, provides a Pinterest “inspiration board” full of ideas and suggestions. A copy of the board is also kept at our information booth in the store, so one of our experts can walk the customer through our suggestions and supply additional advice, with the goal of continuing the digital interaction in person at the nursery. Over the past year, we’ve been engaging with longstanding and new customers in this new way, and the results have been outstanding. We’re thrilled with the feedback and activity we’ve received in the store and on social media. To date, the ‘Grow With Us Project’ has garnered millions of impressions on Twitter and Instagram. We have interacted with hundreds of local residents, offering ideas on what to plant, answering questions about plant care and pest control, identifying unknown plants, and sharing our best gardening tips. Additionally, the ‘Grow With Us Project’ also utilizes Pinterest in an innovative way, through the creation of over 120 “inspiration boards,” visual galleries of plants and products tailored to
individual garden projects. One thing we know for certain is that the knowledgeable customer service we’re known for can be expressed online and on our social media channels. Being a destination garden center that’s so heavily focused on what happens in the store, it can be tricky to talk about that externally. Through the ‘Grow With Us Project’ we were able to reach the people who our traditional advertising efforts were completely missing. Most importantly, it is exciting to be able to make strong connections with the larger community through social media whether in the form of a #HeySwansons conversation about the best options for a sunny parking strip, a Facebook album documenting the successful veggie planting party at the Ballard Boys & Girls Club, or a Pinterest board of beautifully-decorated Swansons’ Christmas trees sent in by happy customers. Through social media, we can reach a wide audience, and truly share how Swansons Nursery is a part of the community in so many different ways. Washington State Nursery & Landscape Association -11
Plant Something: Plant Awareness; Plant Community; Plant Your Brand; and Plant Sales