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to grow your business in Canada, you need to know your shoppers in Canada The HOW CANADA SHOPS™ benchmark quantitative study will help you build your Canadian business by bringing you a better understanding of Canadian shoppers. • compare US and Canadian shoppers in this benchmark quantified survey

we will

• compare Walmart shoppers in the US and Canada • include global trends and retail innovations that will influence Canada


HOW CANADA SHOPS™

More companies are focusing on the sales growth opportunities in Canada, driven by slowed sales growth in the US, the strong presence of Walmart in Canada now, and Target’s plans to move to Canada in 2013. We are moving to Canada, too.

topics in the report: • Channels Shopped in Last Week and Last 3 Months (Discount, Drug Store, Warehouse, Supermarket, Internet) • Stores/Categories Personally Shopped • Attitudes Toward Shopping • Shopping Behaviors In General, By Food and Beauty

methodology Interview Method: Internet Survey Canada Sample: 1542 Adults: 1018 Women, 524 Men • Representative of 7 Provinces: Ontario, Quebec, British Columbia, Alberta, Manitoba, Nova Scotia, Saskatchewan, New Brunswick

US Sample: 1553 Adults: 1040 Women, 513 Men • Representative of total US population

ANALYZED BY: • Canada Women vs. US Women • Canada Men vs. US Men • Walmart and Costco Shoppers: Canada Women vs. US Women • Demographics for: Women and Men, Age, Income, Province

• Attitudes Toward Value of Brands • Spending Mindset • Impact of Gas Prices • Health & Wellness Mindset and Behaviors • Shopping Technology/Mobile • Technology/Social Media Impacting the Buying Process

what’s included in the report: • How Canada Shops Benchmark Report: Behaviors and attitudes that define Canadian Shoppers, and Compared to US Shoppers. • Gotta See Retail Virtual Tours: New retail innovations and formats that will impact Canada • PLUS Online Database Access: A  ccess to WSL/Strategic Retail’s Shopper Insights Database for How Canada Shops™ (beginning 3rd Qtr 2012)

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RETAIL CHANNLE

US Channel Shoppers vs. Canada Channel Shoppers Department Store Discount/Off-Price Clothing Store Dollar Store Drug Store Home Improvement Store Mass Merchandiser/Supercenter Mall Specialty Stores Supermarket Warehouse Club Direct to Consumer - Catalog - Internet - TV Shopping

ES CATOR CATEGORI

58 LEADING INDI

Baby Diapers Baby Personal Care Baby Clothing Baking Ingredients Beer (21+) Bottled Water Breakfast Cereal Cake/Crackers/Cookies/Dessert Candy Carbonated Beverages/ Soda Cell Phone Service Clothing For Casual Wear Clothing For Work Coffee (Instant or Ground) Computers & Software Condiments Cosmetics (Women Only) Eating Out At Restaurants Electronics Entertainment Fashion Accessories Fragrance Frozen Food Hair Care Products Hair Coloring Hand & Body Moisturizers Home Décor Home Fragrance/Candles

Home Furnishings Home Improvement Products Home Service Ice Cream/Yogurt Lip Care Liquor/Wine (21+) Magazines Men’s Grooming Products Oral Care Organic/Natural Foods OTC Medication Outdoor Furniture Packaged Convenience Foods Paper Goods Pet Supplies Premium Cable Tv Service Prescription Medication Salon Services Salty Snacks Shoes Skin Care Products Sleepwear/ Loungewear/ Lingerie Take-Out Coffee Take-Out Food Tea Toys And Games For Children Vitamins/Nutritional Supplements Wound Care/Topical

307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001 T 212.924.7780 F 212.924.7608 E INFO@WSLSTRATEGICRETAIL.COM


As global retail strategists and shopping futurists, we are recognized for our ability to turn shopper insights into smart retail strategy. Never before has this been so essential. So let us help you navigate this new shopping world

and move on.

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now

HOW CANADA SHOPS™ REPORT: $30,000 USD Please send check payable in US dollars to: WSL Strategic Retail, 307 Seventh Ave., Suite 1707, New York NY 10001 NAME:

PHONE:

TITLE:

FAX:

COMPANY:

EMAIL:

ADDRESS: CITY:

STATE:

ZIP:

For more information or to order by credit card, please contact us at info@wslstrategicretail.com or 212.924.7780 (Businesses in NY state, please add 8.375% NY sales tax)

307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001 T 212.924.7780 F 212.924.7608 E INFO@WSLSTRATEGICRETAIL.COM


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