Page 1

159,000 searches last month for Hotel in London That’s why he had no vacancies for 3 weeks.


Reaching Local Customers

Local Customer

Word of Mouth

Local Business

Traditional Advertising

Yellow Pages Internet

Get a Better Return on Your Local Search Investment

| 2 |


The Paradigm is Shifting According to eMarketer, as of Jan. ‘08 there are almost

32.1million internet users in the UK

Fewer consumers use the phone

More consumers are searching

book to find a local merchant

online for a local merchant to buy something offline

Source: The Kelsey Group. | 3 |


How It Works


UK Search Engine Share •80% of visits to a UK website start from a search engine. •8.4 Million UK internet users tested preferred the following search engine properties.

Source: Hitwise - May 2008 - based on volume of searches in the month of April | 5 |


Paid Listings Get Noticed Thousands of possible pages

Paid listings in primary positions

No guarantee on where you will show up in regular search

| 6 |


Keyword Bidding

Bid £4.00 Bid £4.20

Bid £2.50 Bid £3.05 Bid £2.00

| 7 |


Keyword Bidding is Complex Hundreds of possible keyword combinations & geo-targeting options

Amount charged on a “pay-per-click� basis


Being Evaluated Online

Your website should emphasise…

• Product/service

…because we track:

• Geographic service area

• Click throughs to website

• Credibility in local market

• Telephone Calls

• Contact information

• Emails

• Key images

• E-Commerce Sales

• Easy navigation

• Coupons Printed from Website • Forms Submitted from Website

| 9 |


Proxy Site Tracks All Activities

Your website

Proxy server

10

Dynamically served site


Different Conversion Touch Points

11

| 11

|


Reports Accessible Anytime

12


Campaign A

Conversion-based Optimisation

Campaign B

More leads for your money over time.

13


The Lowest Cost

Cost per Lead

Cost per Customer 34.3x

8.2x

7.1x 5.9x

2.4x 6.9x

1x

4.1x

1x

1.7x

Search Engine Advertising

eMail

Y ellow Pages

Banner Ads

Direct Mail

Search Engine Advertising

eMail

Yellow Pages

Banner Ads

Direct Mail

Sources: U.S. Bancorp; Piper Jaffray 2005 14

| 14

|


Measurable Returns

Plastic Surgeon, London

Medical Spa, London

Auto Glass, London

Existing website

No existing website offer page created

Existing website

£1,000

£3000

£4,500

Website Visits

438

994

5870

Phone Inquiries

68

107

2492

Leads by Phone

42

30

1420

Emails

10

11

38

Coupons/ Online Forms

7

6

2607

12 New Patients

18 New Customers

Sales from Campaign

£42,000

£30,000

£150,000

Web Presence Budget

ROI

15

| 15

|


Why WSI

• The Industry Leaders & Pioneers • Successfully Managing Local Internet Marketing for Thousands of Local Businesses World-Wide

Leadership • Supported by top venture capitalists • Led by Internet veterans from leading technology companies

Patent-pending Technology • Represent all the major search engines • Easiest to use & most turnkey service • Able to track in real-time

16

| 16

|


We Handle It All

17


No Web Site? No Problem!

Key Features

Local Focus

Contact Info

Downloadable Coupons

Business Description

Sample instant offer page

18

Hours of Operation


WSI Adwords Introduction  

An introduction to Google Adwords provideprovided to WSI clients.

Advertisement
Read more
Read more
Similar to
Popular now
Just for you