How to Deliver Qualified Prospects in Pay Per Click Marketing Make youâ€™re PPC Advertising Operate in Harmony with Your Entire Digital Marketing Strategy!
Merely investing in a Pay Per Click Marketing campaign will not help. You need to make it an integral part of your overall campaign and ensure consistency in messaging and positioning across both paid and organic channels. Consider the following factors: 1. SEO Strategy: PPC campaign should not be isolated from Search Engine Optimization (SEO). Consistency in the message you deliver through the ads and your organic search results landing page will have a measurable impact on your overall strategy. 2. Competitive Search and Visibility: PPC campaigns help capture keywords that actually aid conversion. You need to invest in extensive and ongoing research to identify keywords that will increase your visibility. 3. Data Analytics: Compare data gathered from both your organic and PPC campaigns
effectiveness. 4. Targeted advertising: Link your landing page directly to your ad. Ensure that the call to action is visible on the first click. 5. Digital Marketing Budget: Determine the maximum cost you are ready to incur per lead since it plays a key role in determining your advertising cost. You can either pay a flat rate for each click or opt for a bid-based program. Read Original Source: http://goo.gl/awkbfM