Google Boost AdsAnother Way for Small Business to Get Visibility It’s been over six months since Google launched their new Boost Ads program and they are heavily marketing the program to small localized businesses. Google Boost Ads is a new online advertising solution to help local businesses get more visibility to connect with potential customers in their area and manage this directly from a Google Places account. You begin by creating a free Google Places listing that includes details about your business, your business categories (you can list up to 5), and location so potential customers will know where to find you. It’s important to completely fill out all the information in your Profile and include information potential customers would want to know about your business. You can also work with an Internet Marketing Consultant who has expertise with Google places optimization to get additional tips and suggestions as well. When you add Google Boost to your Profile listing, you can advertise your business on Google as well as Google Maps and attract more visitors to your website or Place page. With Google Boost, you simply set up a monthly budget for your ad, and Google will determine what search keywords trigger your ad based on the categories that you select. You’ll only pay for the clicks that your ad actually receives the same as with
Google AdWords, or many other various Pay-Per-Click platforms. The content of a Google Boost ad includes:
Name of your business Address and phone number of your business as specified in your Google Places account Short description of your business (Google will automatically generate an editable description based on your Google Places listing description) Snippet from the Place Page detailing the average star rating and the number of reviews Link to your business’ Place Page
Below is an example of a Boost ad:
Google Boost does not affect the ranking of free, organic business listings, it’s simply a new advertising method provided by Google that will allow businesses to reach their local market in a more effective way. There is no contract, and your ad are run on a month to month basis which means you can try it out without any long term commitment.
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