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WSI Digital Franchise


Turning Visitors into Leads, and Leads into New Customers In this period of innovation, effectiveness is an advancing idea. What was effective a year back may not be as proficient today; the most ideal approach to achieve an assignment a month ago is presumably no more extended the ideal approach to do it. Innovation and development huge affect both our expert and regular day to day existences. Think about the things you do daily, even the simple ones right after you wake up in the morning. Your alarm, now set on your smartphone or other digital device, rouses you from your slumber. Then you brush your teeth with an electric toothbrush and mosey on downstairs to make an extremely convenient coffee with your Keurig machine. The last task before leaving the house is to automatically start your car and begin defrosting those windows – while you’re still inside sipping coffee. In 2016, that’s what we like to call an efficient morning. In our latest digital marketing video, we brought the efficiency conversation to the marketing table.


Identify Your Audience Before you can set up a workflow of highly personalized marketing messages, landing pages and emails designed to convert website visitors into leads, you need to understand who is interested in your products and services. In other words, you need to identify your audience. The only way marketing automation works is if you have in-depth customers personas that define the various groups of people that make up your target audience. It seems a little counterintuitive because creating customer personas isn’t an automated process, but trust us – it’s the key cog that starts the entire system on the right track.


Sales and Marketing Alignment

One of the biggest and most common inefficiencies companies experience is a disconnect between marketing and sales teams. If these departments aren’t aligned on the awareness, interest, evaluation, purchase, advocacy and retention of their leads and customers, marketing automation can’t and won’t work the way it was designed to.


Create Helpful, Valuable Content We talk about content all the time, but in 2016, content needs to be valuable and specifically targeted toward various points of the marketing automation funnel. If there aren’t enough leads coming in, brainstorm ideas for content that helps people enter your funnel and get to know the company. If you have enough leads but not a satisfying conversion rate, create content that helps your target audience make the decision to purchase.


Multi-Channel Lead Nurturing Part of achieving efficiency, at least in a marketing sense, is using all of the channels available to you, with each one making an optimal contribution. For marketing automation to work, each channel has its own function and only together, as one cohesive unit, can the process truly work. Don’t focus on one area with marketing automation – let each channel do one small thing really, really well.


Test, Tweak, Repeat Automation isn’t about sending only email communications or focusing solely on your blog to generate and convert leads, it’s about understanding the perfect mix of tactics that will really drive your marketing campaign. You don’t nail the perfect setup on the first try but the good news us a little tweaking and testing will help you find the most efficient process in no time at all.


WSI Digital Franchise 1660 Tech Avenue Toronto, Ontario Canada, L4W 5S9


Automation Marketing | Turning Visitors into Leads | WSI Franchise