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CHANGING AFRICA’S IMAGE THROUGH TECHNOLOGY Facebook, Twitter, and Blogging…Can It Revamp Africa’s Image?

Social
Media
in
Africa


17 nations represented

12,000 Bloggers

The
images
of
Africa
in
the
Western
 media
are,
by
and
large,
images
of
 misrepresentation.
These
representations
seem
 to
always
be
focused
on
the
negative,
and
 portray
Africa
in
an
unfair
light.
The
images
that


Top Social Media site used

are
tied
to
Africa
are
not
all
that
the
country
is
 about,
but
since
that
is
all
that
is
usually
shown
 in
the
media,
it
is
this
‘poor’
image
that
they
 have
come
to
be
associated
with
and
essentially
 defined
by.
How
can
this
be
changed,
and
how
is
 Africa
working
to
redefine
themselves
in
a
more
 positive
and
truthful
light?


See Works Cited for Information Regarding Statistic Sources


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issue #, date



 One
answer
Africa
has
found
to
this
question
is
through
 technology.
Currently
there
are
over
12,000
African
blogs,
and
the
number
 is
still
increasing.
Facebook
is
the
most
visited
social‐networking
site
in
 many
Sub‐Saharan
African
countries,
and
Twitter
is
gaining
significant
 popularity
as
well.
Blogging,
Tweeting,
and
Facebooking
allow
African’s
to
 portray
a
more
realistic
self‐image,
as
well
as
connect
Africa
to
the
rest
of
 the
world.

Through
using
these
social‐networking
websites,
Africans
can
 portray
themselves
in
a
way
that
they
want
to
be
portrayed:
realistically
 and
without
Western
bias
or
lens.
 

 Not
only
are
individuals
creating
Facebook
and
Twitter
accounts,
 but
large
African
companies
like
Safaricom,
the
Nairobi
Stock
Exchange,
 and
Talkom
Kenya
are
setting
up
accounts
as
well.
This
allows
them
to
 engage
with
consumers
and
address
concerns
as
well
as
show
that
they
 are
competing
at
the
same
level
as
other
Western
companies.
Since
the
 Internet
has
no
geographical
boundaries,
 it
allows
companies
to
become
more
 known
internationally,
and
also
interact
 with
other
companies
and
clients.
 

 Technology
has
the
ability
to
 change
Africa’s
self‐perception,
as
well
as
 its
image
across
the
globe.
Through
 social‐networking
Africans
can
help
 educate
the
general
public,
and
show
a
 different
side
of
Africa
that
is
more
 realistic.
Africans
have
the
ability
to
 decide
what
they
want
their
image
to
be,
 as
well
as
widen
the
pool
of
sources
from
 which
their
image
is
created.
Instead
of
 being
defined
by
individual
reporters,
 Africa
can
begin
to
be
defined
by
a
broad
 range
of
bloggers
and
facebookers,
thus
 putting
ownership
of
Africa’s
image
back
 into
their
hands.
 


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Kelsey's Article