Page 6

Customer Service and Relationships

Try to identify this segment with specific information in these areas; geographics, demographics and psychographics. Know the following things about your primary customer: Geographic Information Where is your customer located? Area (region, state, city)

Population (urban, suburban, rural)

Type of location (commercial, residential, recreational)

Climate and Seasonal Information

Industry or Agricultural Focus

Recreational Opportunities

21

Rule of Thumb: Tschauner - Sneak Peek  

Customer Service

Rule of Thumb: Tschauner - Sneak Peek  

Customer Service

Advertisement