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1. the integration of the different and separate perspectives of strategy into one consistent,

holistic model. The framework can be used by managers and management students alike to: •Highlight and analyze the different levers of competitive advantage; •Develop consistent and integrated strategies that simultaneously take into account the internal and external perspective of strategic decision making; •Communicate these strategies to a wider audience through the easily intelligible visualization of the Value-Process Framework 2.

Creating Value, a company must provide customers with a product perceived use value that is greater than the cost incurred for providing that product. Capturing Value, the value captured or producer surplus is difference between the price charge of the product and the cost incurred for producing the product. The consumer surplus is the difference between perceived use value and price.

3. Contoh nya PT POS INDONESIA

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