WOW magazine issue 6 2014

Page 96


Getting sassy at Berlin Fashion Week Winter blues getting you down? Then hop on down to Berlin Fashion Week with WOW air. Mid-January brings the multi-location event, which kicks off in the district between Mitte and Wedding at the Erika-Hess-Ice Stadium. by Nadja Sayej / Photos: Courtesy of Mercedes-Benz Berlin Fashion Week unless otherwise stated.

The Bright Tradeshow. Photo: Courtesy of Bright Tradeshow.


ercedes-Benz Berlin Fashion Week has a glittery catwalk that rolls out for designers, press, buyers and yes, also celebrities. For haute couture, the starstudded runways showcase designers from Berlin and beyond showing the latest designer trends. Always on the lookout for the next best thing, all eyes are on the next season. New trends are everywhere (so is the champagne). There’s also a focus on green fashion and sustainability. Celebrities like the British, Oscar-winn­­­ ing actress Tilda Swinton, American actress Hilary Swank, Georgia May Jagg­­­er, as well as Berlin tattooed-model Lexy Hell and former Germany’s Next Top Model judge Rolf Scheider.

subcultures, youth movements, film and independent art. If green design interests you, the Ethi­­­cal Fashion Show Berlin showcases sustain­­­ably-produced casual wear and street fashion, while the GREENshowroom features high green fashion, eco-textiles and accessories from Germany, like the inter­­­­­­­­nationally-acclaimed Blond and Bieber who create pigment from micro­­algae.

British actress Elizabeth Hurley steps out for Berlin Fashion Week.

On the catwalk at the GREENshowroom.

Experimental and eclectic While Milan, Paris and New York fashion weeks might be blockbuster, the Berlin fashion scene is somewhat experimental. Here, the runway is playful and eclectic. So, don’t expect to find your typical big brand names. While you might still spot Karl Lagerfeld backstage (he also just opened his own boutique at Leipziger Platz), Berlin fashion week matches the spirit of the city: underground, raw and unique. Highlights, as always, will in­­clude catwalk shows by Guido Maria Kretschmer, Lala Berlin and Sisi Goetze. If the runway shows are not enough, be sure to check out all the fashion fairs, which run from roughly January 19-21. The Premium Fashion Trade Show at Station Berlin features roughly 1,500 international designers showcasing exclusive women’s and menswear. Next door, Seek bills itself as a “pro­­­ gress­­­ive” trade show which is not inter­­­ ested in trends. Rather, they focus on timeless designs inspired by pop culture,

Panorama Berlin presents international brands and avant-garde collections, as well as street wear and sportswear— brands include Garcia Jeans, Arte Pura and Picard. Meanwhile, Show & Order is the high-end trade show for brands, labels and designers like Panicale Cashmere and Parure Jewellery. One of the biggest fashion trade shows is Bread and Butter, which focuses on street wear and urban wear in the former hangars of Tempelhof Airport. Slightly edgier is the Bright Tradeshow, which is known for showing cheeky slog­­­ ans and quirky snapbacks for the skate­­­ board crowd. Since they’ll be hosting the Bright European Skateboard Awards, you can expect to see brands like Adidas, Puma and Kangol lining the aisles, along­­side new designers like Carhartt, Underfeated, X-Large and Staple. Don’t forget to pick up a copy of their glossy magazine, which has sprawling interviews with edgy artists like Terry Rodgers and Ed Tempelton.


WOW Power to the people

Celebriti­­­es like the British, Osc­ar-winn­­­ ing actress Tilda Swinton, American actress Hilary Swank, Georgia May Jagg­­­er, as well as Berlin tattoo­­­­­ed-mo­­­ del Lexy Hell and former Ger­­many’s Next Top Model judge Rolf Scheider.

Shopping For shopping, there is the iconic Kaufhaus des Westens shopping center at Wittenbergplatz, said to be the largest shopping center in continental Europe with seven floors, including a rooftop restaurant encased in glass. Just down the street from Galeries Lafayette, a branch of the luxury Parisian department store, the eclectic celebrity designer and TV personality Harald Glööckler recently opened his flagship store at Friedrichstraβe. Crowned with a life-size sculpture of the designer, there is a throne and Renaissance-style ceiling murals to provide an extravagant shopping experience. Snag star-studded purses, a biography of the designer or even glamorous attire for your dog, there really is everything in this one-of-a-kind shop.

Photo: Courtesy of Green Showroom Berlin.

Harald Glööckler is one of Germany’s most extravagant characters. © Photos: Detlef Zmeck for Harald Glööckler International GmbH