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WOC 2011: January 18-21; Seminars January 17-21 Las Vegas Convention Center | Las Vegas, Nevada

Accounting and Estimating Software Admixtures

Logo Clothing Branding for Companies


Masonry Products



Cleaning Equipment & Supplies

Promotional Products

Coatings Compressor, Pneumatic and Hydraulic Tools Computer Hardware, Software and Peripherals Concrete & Mortar Construction Equipment and Supplies

Opportunities exist—and World of Concrete is where you’ll find them. Be here to tap into new markets to grow/expand your business: Commercial Construction; Material Handling; Concrete Production; Decorative Concrete; Repair & Demolition; Concrete Surfaces & Hard-Scaping; Green Build and Information Technology.

Reinforcement Accessories and Tools Safety Clothing Safety Equipment Saws Scarifying Equipment Screeds

Construction Vehicles


Construction Services


Crack Repair Materials

Stamping Tools

Curing Compounds and Equipment

Testing Equipment, Materials and Services

Estimating and Bidding Software


Finishing/Texturing Tools, Formwork and Scaffolding

Buyers at World of Concrete come with purchasing intent and money to spend. 52% of registered firms have annual contracts or projects valued at $500,000$10 million +. 36% put the replacement value of their firm’s construction equipment, trucks, tools and accessories at $500,000-$10 million +.

Pumping Accessories Pumps

Color Pigments

The strength and focus of the industry’s first and most important annual trade show for concrete and masonry professionals can make a world of difference for your business. With unique opportunities to make new sales, generate leads, broadcast your brand and do business with qualified buyers, World of Concrete is where you belong.


Waterproofing and Damproofing Materials Wireless Technology


27% specify products to be purchased 57% make or approve product purchases 41% recommend products to be purchased GEOGRAPHIC BREAKDOWN OF BUYERS: MOUNTAIN/CENTRAL 48% NORTHEAST 17%

“It’s important that our customers see us at World of Concrete. We come here to launch new products and reach new buyers. In fact, every year about 20% of our business is with new contacts.

Robert Mills CIFA USA, Yorkville, WI

WEST* 25%


12% Canadian 9% International *WEST includes HI and AK

RESERVE YOUR EXHIBIT SPACE TODAY E m a i l : e x h i b i t @wo r l d o f c o n c r e t e. com

January 18-21, 2011

Seminars: January 17-21

Las Vegas Convention Center • Las Vegas, Nevada

If you are a manufacturer or supplier of equipment, trucks, loaders, backhoes, aerial work platforms, mini excavators, cranes or other equipment used for material delivery, distribution, concrete placement and earth moving, this event is an essential part of your selling strategy.

Repair and demolition specialists come here to see a complete selection of equipment and products for commercial, industrial and residential concrete roads, slabs and other concrete structures.

Being where your industry gathers is smart business. For maximum visibility and effectiveness, targeted show segments bring steady traffic and serious buyers your way.

World of Concrete delivers 55,000 concrete professionals—serious buyers and key decision-makers—from every segment of the industry. 7,495 4,247 2,812 3,773 1,469 1,182 2,460 3,278 1,858 1,886 2,407 651

Concrete Contractor General Building Contractor Specialty Concrete Contractor Repair and Demolition Contractor Concrete Pumping Contractor Public Works Residential Construction Commercial/Industrial Construction Paving/Highway/Bridge Construction Concrete Cutting Decorative Concrete Contractor Architectural/Engineering Firm

347 542 1,419 1,244 574 2,777 1,758 602 403

General Rental Center Landscape Architect/Contractor Other Heavy Construction Foundations Contractor Construction Management Distributor Concrete Coatings Applicator Tilt-Up Concrete Contractor Government Agency, Testing Lab, Educational Institution

A complete show-within-the-show, World of Masonry gives you a concentrated opportunity to reach masonry pros of all kinds, including commercial, residential, repair, and specialty contractors, brick and block producers, and more. Now located in the North Hall close to Masonry events in the Gold Lot with its own entrance. 1,033 701 553 489 743 603 303 209

Masonry/Specialty Masonry Contractor General Building Contractor Masonry Repair Contractor Masonry Craftsman/Bricklayer Commercial/Industrial Construction Residential Construction Architectural/Design/Engineering Firm Landscape Architect/Contractor

158 Construction Management 291 Brick/Block Producer 124 Government Agency, Testing Lab, Educational Instruction, Trade 347 General Rental Center 834 Distributor 233 Self-Retaining Wall Contractor 273 Thin Brick/Thin Stone Applicator 433 Restoration Contractor

This targeted marketplace attracts producers of ready-mix, precast, block, prestressed concrete and materials suppliers. Will they be buying from you? Only if you’re here. 1,650 761 247 390 600 982

Ready Mix Concrete Producer Precast Concrete Producer Prestressed Concrete Producer Concrete Block Producer Distributor Materials Supplier*

(*Cement, aggregate, admixtures, reinforcing steel, prestressing strand)

Introduce your new technology to an audience that is eager to learn about cost, time, and moneysavings efficiencies. Packed with high-level decision makers looking for an edge, TFC is the ideal launching ground for your new developments. 556 1,221 1,091 798 852 369 990 110 161

Architectural Engineering Construction Management Civil Structural Design/Build Developer General Contracting Government Facility Management Mechanical/Electrical

Source: 2010 Registration

RESERVE YOUR EXHIBIT SPACE TODAY E m a i l : e x h i b i t @wo r l d o f c o n c r e t e. com

January 18-21, 2011

Seminars: January 17-21

Las Vegas Convention Center • Las Vegas, Nevada

Known for innovation, World of Concrete attracts buyers who want to see what’s new. Make sure your products and technology take center stage at the WOC Product Showcase, where attendees get a first-hand look at this year’s latest industry products and technologies. Conveniently located in the registration lobby, WOC’s Product Showcase receives thousands of visitors throughout the show. Items are identified with exhibitor and booth number, driving traffic to your booth and expanding your brand exposure. PRODUCT



Get down to business in an interactive selling environment that’s second to none. Special featured areas give you an unmatched opportunity to build brand and showcase your products.

Present your equipment and technology in action. World of Concrete’s high-energy, high-impact Outdoor Exhibits & Demo area lets your buyers test products under real job site conditions—giving them the knowledge they need to make educated purchasing decisions. Serious construction pros come here to see:

▪ Trucks

▪ Scarifiers

▪ Skid Steer Loaders

▪ Batch Plants

▪ Forklifts

▪ Mixers

▪ Buggies

▪ Hoists

▪ Cranes

▪ Boom Trucks

▪ Decorative Concrete

▪ Scaffolding Platforms

▪ Stamping

▪ Scrapers

▪ Staining

▪ Grinders

▪ Power Saws

▪ Vacuums

▪ Wall Saws

▪ Shot Blasters

▪ Screeds

▪ Pumps

▪ Surface Preparation Equipment

▪ Waterproofing

▪ Walk-Behind Power Trowels

▪ Sprayers

▪ Ride-On Power Trowels

▪ Drilling And Demolition Tools

▪ Compactors

▪ And More…

▪ Vibrators

“Green” is the color of money. In the commercial construction industry, there’s no topic more critical and timely. With its energy savings, increased worker productivity, positive public perception—and now strong governmental advocacy, it’s no wonder it’s estimated that the green building market will reach upwards of $140 billion in 2013. Use the GREENSITE display to showcase your new Green Products and Technologies.

Order a slab, wall, sandbox or custom prop to demonstrate your products.

RESERVE YOUR EXHIBIT SPACE TODAY E m a i l : e x h i b i t @wo r l d o f c o n c r e t e. com

January 18-21, 2011

Seminars: January 17-21

Las Vegas Convention Center • Las Vegas, Nevada

In addition to holding its annual MCAA Convention during World of Masonry, MCAA will partner with World of Concrete in the Educational Program. Several popular MCAA sessions, such as the Foreman Development Course and the Masonry Quality Institute, will combine with exciting outdoor events and competitions, including the International Masonry Skills Challenge and the Fastest Trowel On the Block.

This comprehensive marketplace is a proven vehicle for your masonry products, equipment and technology—a high-energy magnet for heavy hitters and top buyers. Held concurrently with the Mason Contractors Association of America’s annual convention, World of Masonry gives you a one-of-a-kind, value-loaded opportunity to do more business, add more sales and see more results. Features include: ◾ An Interactive Marketplace. Get in on the action and let your customers try before they buy in the OUTDOOR EXHIBITS AREA. ◾ Masonry Construction’s Challenge. Outdoor Competitions draw huge crowds. ◾ Proven, Aggressive Marketing. A robust, highly effective promotional campaign attracts masonry professionals from around the world. ◾ Sponsorship Opportunities. Proven traffic-maximizers, brand builders and lead generators to help you increase your profitability.

“ World of Concrete attracts decision makers. We’ve supplied products to the industry for 20 years and this is the place to meet with your customers, generate leads and get exposure.

Charley Grady Crafco Inc, Chandler, AZ

RESERVE YOUR EXHIBIT SPACE TODAY E m a i l : e x h i b i t @wo r l d o f c o n c r e t e. com

January 18-21, 2011

Seminars: January 17-21

Las Vegas Convention Center • Las Vegas, Nevada

◾ Attendee Mailing List – Rental access for pre- and post-show promotions.

◾ HanleyWoodCONNECT – An online tool that helps you communicate with attendees before during and after the show. Search registered attendees; send targeted emails featuring your new products; set appointments in advance; and more—it’s that easy! Complete your booth space contract to receive your complimentary allotment of e-mails and appointments, based on your booth size.

◾ Web Listing – Descriptive company listing on

◾ Buyer Invitations – Offer discounted pre-show

No other event works harder to make it easy to do business. With the most aggressive marketing and promotional campaign in the industry, World of Concrete delivers serious, high-quality buyers that translate into onsite sales for you. Multi-faceted campaigns include:

Exhibits-Only admission to your customers and prospects.

◾ Press Relations – Free media lists, press conference space, new product publicity press kit distribution and staffed onsite Press Room.

◾ Exhibitor Service Manual Online – All the information

Multi-tiered direct mail—more than a million targeted impressions.

Web Power! The WOC website,, gets over 3 million page views per year, with over 10,000 non-U.S. page views monthly from our International attendees and delegations worldwide.

◾ International Business Center – Services to

Trade advertising blanketing the marketplace—80 leading publications, including Concrete Construction, The Concrete Producer, Masonry Construction, Concrete & Masonry Construction Products, and Public Works—more than 3 million impressions worldwide.

◾ Program & Exhibits Guide/Floor Plan – Complimentary

you need to have a successful show.

assist international visitors to do business with U.S. manufacturers.

company listing.

Increased exposure to European, Latin American and Asian markets.

Promotion of World of Concrete’s top-ranked Educational Program—attended by upwards of 8,000 serious buyers.

Broadcast email blasts and website advertising.

Cooperative marketing with our 20 co-sponsoring trade associations and three supporting organizations—direct and electronic campaigns.

American Concrete Institute; American Concrete Pavement Association; American Concrete Pumping Association; American Shotcrete Association; American Society of Concrete Contractors; Associated Construction Distributors International; Canadian Ready-Mixed Concrete Association; Concrete Foundations Association; Concrete Reinforcing Steel Institute; Concrete Sawing & Drilling Association; Interlocking Concrete Pavement Institute; International Concrete Repair Institute; International Grooving & Grinding Association; National Association of Waterproofing & Structural Repair Contractors; Portland Cement Association; Post-Tensioning Institute; Precast/Prestressed Concrete Institute; Tilt-Up Concrete Association; Wire Reinforcement Association

◾ Experienced Show Management – Your success is our top priority

Increase the visibility, credibility and brand awareness among your prime prospects with World of Concrete Sponsorship Opportunities. For details on traffic-boosting packages, visit our website: or email:

Proven to be the most cost-effective way to gain multiple leads in the shortest amount of time, trade shows have the highest ROI of any marketing vehicle. Exhibit at the industry’s premier event and put this proven power to work for your business.

Expanded Shale, Clay & Slate Institute, Insulating Concrete Form Association, Fiber Reinforced Concrete Association Source: Center for Exhibition Industry Research

RESERVE YOUR EXHIBIT SPACE TODAY E m a i l : e x h i b i t @wo r l d o f c o n c r e t e. com

January 18-21, 2011

Seminars: January 17-21

Las Vegas Convention Center • Las Vegas, Nevada



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