TODAY every Industry is a Tech Industry… Except Healthcare All of these businesses are IP and data-driven
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@WIN_Health & @SCAN_Health Dr. Anne Snowdon, BScN, MSc, PhD, FAAN Professor, Strategy and Entrepreneurship Academic Chair, World Health Innovation Network (WIN) Scientific Director & CEO, Supply Chain Advancement Network in Health (SCAN Health) Odette School of Business
TODAY every Industry is a Tech Industry‌ Except Healthcare Advertising Music Retail Media Taxi/Transportation Hospitality /Travel Entertainment Executive Search Food & Agriculture
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Google Apple, Spotify Amazon Facebook Uber, Lyft AirBnB Netflix LinkedIn (Microsoft) Monsanto, John Deere
All of these businesses are IP and data-driven Cantech Conference Jan 2019 Jim Balsillie
Growth in gross domestic product for the digital economy and the total economy, Canada, 2011 to 2017 (Statistics Canada, 2019)
Services and Communications produce twice the GDP growth compared to products, hardware, e-commerce. (Statistics Canada, 2019)
Digital Economy in the U.S.
USPTO – Patent Filings
PCT Applications Filed
INNOVATION OUTPUT: Patent Cooperation Treaty – Patent Filings
Source: http://www.wipo.int/pct/en/3million/index.html
“Patents are the most concrete and comparable measure of innovative output over countries and time.” The IT Revolution and the Globalization of R&D (http://www.nber.org/papers/w24707)
Cantech Conference Jan 2019 Jim Balsillie
Change in Patent Cooperation Treaty Filings from 2014 to 2017 740%
143% 131% 91% 45% 41%
28% 26%
20% 20% 19% 16% 15% 14%
13% 12% 10% 10% 9% 7% 6% 6% 5% 5% 2% 2% 1% -1% -3% -4% -5% -5% -7% -8% -8% -12% -18%-18%-21%-22%
Canada
New Zealand
Greece
Spain
Finland
USA
Singapore
Hungary
Mexico
Poland
South Africa
France
Saudi Arabia
Austria
Sweden
Brazil
Italy
Netherlands
Germany
United Kingdom
Australia
Ireland
Switzerland
Denmark
India
Belgium
Japan
Israel
Russia
Chile
Norway
South Korea
Portugal
Luxembourg
Colombia
Turkey
China
Thailand
Malaysia
Ukraine
Top 5 Countries (Increased Filings) • China +23,334 • Ukraine +1,088 • Turkey +382 • Thailand +89 • Malaysia +83
Bottom 5 Countries (Decreased Filings) • Canada -687 • Spain -307 • Finland -216 Cantech Conference Jan. 2019 • New Zealand -74 Jim Balsillie • Greece -23
Tangible Economy Objective: manufacture and sell products, goal is to move inventory Revenue: producing and selling physical goods Intangible Economy
“What is an Intangible Economy?�
Objective: amass and protect valuable data, transformed into IP Revenue: customers pay for access to services, knowledge emerging from IP and data tools
THE HEALTH SECTOR TODAY: TANGIBLE PRODUCTS The 10 highest grossing drugs in the U.S., number of people that improve (blue) vs. number that fail to improve (red) What is the Value of “tangible� product focus to date?
Unsustainable Costs for health systems Value for some citizens but not many Growing Prevalence of Chronic Illness Personalized medicine: Time for one-person trials Nicholas J. Schork Nature 2015. Volume 520, Issue 7549
The Cost of Device Failure for Global Health Systems
The ‘Implant Files’ is a year-long deep dive into the medical device industry
Innovation in Health Care: Glacial
https://www.independent.co.uk/news/health/nhs-ban-fax-machines-2020-cyber-security-matt-hancock-a8674411.html
Chronic disease is responsible for 75% of total health care costs in the U.S., existing care delivery models not well constructed to manage chronic illness effectively (Milani, et al, 2016)
What could the “intangible” economy achieve for the Health Sector? Today’s Health Economy: “Tangible” Products • Objective = sell products (drugs, supplies, devices, capital equipment • Revenue: sales of physical goods • Performance: in North America is poor
Tomorrow’s Health Economy: ”Intangible” Services • Objective: mobilize health data, transformed into rich IP, that become the solutions for global health system
• Revenue: IP rich data tools, health services, real world evidence strategy • Performance: economic growth and health system performance
WHAT ARE THE KEY ASSETS TO WORK WITH? Data: diverse populations, 2 different health system delivery Talent: 18 top Universities, largest employment is health
Experience: every clinician encounter has all of my data, understands my health goals, partners with me to achieve my goals
What Citizens Want and Need – “Intangible Tools and Services”
Ease of Access: (virtual) specialist care when and where needed Choices: care delivery options (online, in person, virtual teams) Price Transparency: cost up front, not on the invoice at discharge Guidance and Wayfinding: information that is relevant on where to access care and what care is needed Safety-Quality: confidence I am getting the best possible care, based on real world evidence of people like me Literacy Tools: (ex. Mint, Schwab) tools that translate health data into meaningful knowledge so people can make decisions Traceability and Transparency: automated error reporting, risk alerts to support and manage health; NOT WAIT FOR DISEASE OR HARM TO HAPPEN IN ORDER TO ACCESS CARE.
The Potential of the Great Lakes Region: Create an Ecosystem that Drives the Intangibles Economy for the Health Sector, a First in the World
LEADERSHIP across Great Lakes jurisdictions: recognize the economic value of the Intangible Economy in the health sector Incentives and investments focused on driving the Intangible Economy in the health sector – balanced investments with discovery Policy environment that enables collaboration across Great Lakes jurisdiction to drive Intangible Economy
Thank You Dr. Anne Snowdon
Academic Chair, WIN and Scientific Director & CEO, SCAN Health Anne.Snowdon@uwindsor.ca
Find us online at: www.scanhealth.ca OR www.worldhealthinnovationnetwork.com Follow us on Twitter: @SCAN_Health OR @WIN_Health Like us on Facebook: Supply Chain Advancement Network in Health OR World Health Innovation Network Follow us on LinkedIn: Supply Chain Advancement Network in Health OR World Health Innovation Network Subscribe to us on YouTube: WIN Health