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www.worldcupdreamteam.com Dec 1st - Dec 20th 2018, Odisha, Bhubhaneshwar Global Social Media Influencer Activation Objective: Getting mass national/global brand awareness


• The number of internet users in 2018 is 4.021 billion, up 7 percent year-on-year • The number of social media users in 2018 is 3.196 billion, up 13 percent year-on-year • The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year

Internet Statistics


World Cup Dream Team is a global digital activation that harnesses: - Live coverage of World Cup fever, - Social media influencers from all world cup participating countries. - fans & user generated content, aggregated on all our social channels.

About US

A perfect storm that will generate at least 15M views in 1 month around the globe exploring Odisha and globally transform the way your brand is known. WCDT is being executed and operationalised by www.geekcreativeagency.com FIFA Football World Cup, Russia 2018 has already been executed and live on all our social channels.


Objective • Bring 11 Influencers from all the major participating countries to promote your brand, cover the World cup and showcase the Natural beauty of Odisha. • By doing so we will be able to reach and showcase the beauty of Odisha to the people of all the playing countries reaching a minimum of 15 million people through our Influencers. • Through WCDT and Influencer generated content, fans will be immersed in the authentic environment of the world cup and learn about the history, culture, places and your brand locations.


Your brand can spread brand awareness in:

THE EVENT & Participating Countries

• • • • • • • • • • • • • • • •

India (Hosts) Argentina Australia Belgium Canada China England France Germany Netherlands Malaysia Ireland New Zealand Pakistan South Africa Spain

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Men's Hockey World Cup Facts • 2014 World cup was broadcasted on TV to over 80 countries • 2014 World cup reached around 368 million people • 1.25 million views were projected on YouTube.

• Bhubaneswar, India

will be the platform for the greatest hockey event on the planet as the 14th edition of the Men's World Cup takes place.

• During its 47-year history, 25 different nations have participated in a grand total of 569 games, scoring 2,276 goals. • That averages out at four goals a match. Compare that with football, which averages 2.3 goals a game – most exciting team sport? Unquestionable!

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11 Influencers with good following to cover all the top destinations in Odisha & all locations of your brand for 2-3 weeks.


Influencer Marketing

What is Influencer Marketing? Influencer marketing is a type of marketing that focuses on using key leaders to drive your brands message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Who are influencers? Influencers are credible, authentic and highly engaged presences who hold a power of influence over their audience based on the trust they've built.

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How Effective is Influencer Marketing ?

80%

OF USERS CONSIDER THAT

INFLUENCERS INFLUENCE THEIR DECISION TO PURCHASE IN A RELEVANT WAY IN THEIR TOURIST DESTINATIONS.

75%

OF RESPONDENTS SAY

THAT THEIR INFLUENCERS HAVE A SIGNIFICANT INFLUENCE ON BOOKING AND / OR PURCHASING IN HOTELS AND AIRLINES.

71%

CONFIRM THAT THE

INFLUENCE LEVEL OF AN INFLUENCERS IN THEIR DECISION TO CHOOSE A TRAVEL AGENCY IS HIGH.


For Millennials and people who fall in the age group of 15- 50. Facebook, Instagram, Twitter, YouTube play a major role in deciding their travel destination.


Sports

Travel

Food

Drilling down - Influencers Fashion

Influencers of different categories & interests posting on World Cup theme, SOA and Odisha Huge width of follower/fan demographics and psychographics for brands to engage with

Adventure


Some of our Influential followers/Potential influencers

Anakjajan has a very good South east Asian following.

She has a YouTube channel and also has won Influence ASIA 2017 winner.


Marta Greber is from Germany. She has a blog called What should I eat for breakfast today, where she writes about travelling and food all across the world.


Brendan Vanson is from Canada. He travels the world and captures the nature, historic monuments through his lens.


SUMMARY The Influencers: Top 11 social media global influencers (>100,000 followers each) from major participating countries.

During Hockey World Cup: Influencers posts & gets engagements from their followers to posts themed on Men's Field Hockey World Cup 2018 and your brand #tagged.

Your BRAND Wins - 15M + Brand awareness on all digital platforms. -

LIVE at your brand locations.

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Get global interest to Odisha + your brand

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Global Digital Press Release

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100+ video content on your platforms

Bonus Match tickets. 22


What do you get ? 1. 11 global influencers with collective 10M+ following from various countries will drive interest to your brand & Odisha – as the go to place!

2. Digital Press release in all global and Indian Newspaper & sports magazines 3. 100+ videos tags uploaded by influencers and other content projected November 28 to December 16 4. 15M views projected. 5.

Sponsor #tag on all content posted by influencers.

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Impact visibility & banners on www.worldcupdreamteam.com

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Online Advertising on Google PPC, Youtube, Twitter, Facebook, Instagram

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Global/national audience in more than15 countries including India will know about your brand.

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Boost to the staff, partners, directors, trustees, clients etc.

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All brand campuses can/will be covered LIVE.


What Do WE Need? Title Sponsor(1) – Base price INR -15L

20 Days 11 Influencers

15 million global reach

Gold Sponsors(3) – Base price INR -5L

Hospitality/Good Times Sponsors(10) Base price

INR -1L

11 influencers in Odisha for 2-3 weeks provided with Airfare+ Stay + FNB + Travel Bus

Valid taxes will apply at the time of payment.


Football World Cup 2018 Content Aggregation Live from Russia by our influencers: www.worldcupdreamteam.com www.youtube.com/WCDTOfficial https://twitter.com/WCDTofficial https://www.instagram.com/wcdtofficial/


Our Previous World Cup Coverage https://www.worldcupdreamteam.com/


YOUTUBE – 300+ videos


Your logo will be added when we are showcasing with a relevant Hash tag on all the Creatives and Videos.


Conceptualised and Executed by

mayank@geekcreativeagency.com +91 9342117255

ICC Cricket World Cup 2018 & 2019 | Hockey Championships  

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