What do you feel is the number one priority to make the world a better place in 2030?
52% A Sustainable Environment
31% A Sustainable Society
17% A Sustainable Economy
FIGURE 2: PRIORITY FOR A BETTER WORLD (15-24)
34
58% A Sustainable Environment
23% A Sustainable Society
19% A Sustainable Economy
FIGURE 3: PRIORITY FOR A BETTER WORLD (15-24 IN CHINA)
43% A Sustainable Environment
44% A Sustainable Society
13% A Sustainable Economy
FIGURE 4: PRIORITY FOR A BETTER WORLD (15-24 WORLD EXCLUDING CHINA)
When asked “What do you feel is the number one priority to make the world a better place in
Respondents across all age groups in Asia, Europe and North America reflected similar beliefs
2030?”, a majority of respondents aged 15-24 said “a sustainable environment” (see Figure 2).
as the young people from those regions did, prioritising “a sustainable environment” first,
Around one-third of youth believed that “a sustainable society” would make the world a better
then “a sustainable society”, followed by “a sustainable economy.” In the Middle East and
place, and only 17 percent prioritised “a sustainable economy”. In China, a majority of young
North Africa, Latin America and the Caribbean, and Oceania, nearly half of respondents aged
people prioritised “a sustainable environment” (see Figure 3), while those living in other parts of
15-34 said that “a sustainable society” was their number one priority, while those 35 years
the world were almost equally split between “a sustainable environment” and “a sustainable
and older were more likely to choose “a sustainable environment.” In sub-Saharan Africa,
society” as their top priority (see Figure 4).
intergenerational differences were less pronounced; most age groups tended to prioritise