Development Communication Sourcebook
theoretical frameworks, 47 political risks, 217–219, 223 politics, 12 positivist tradition, 141 postwar years, development and, 44 poverty, implications, 24 poverty reduction strategies communication and, 175–178 formulation, 173–175 Ghana, 176–177 principles, 178 review, 174 Poverty Reduction Strategy Papers (PRSPs), 157, 171n.3, 172–179 communication plan development, 175 development communication in, 173 principles, 179n.7 power sector, 55 India, 218–219 see also hydroelectric power pretesting communication materials, 130–131 preventive functions, measurement, 27 privatization, Africa, 218 problem analysis, 16, 53 solving, 16, 24, 86 solution tree, 110 process pyramid, 84 professional communication, 18 project cycle, 170 impact assessment, 137–138 initiation, DevComm and, 165 design, 206–209, 223 performance, 219–220, 223 project appraisal documents (PADs), 220 project-oriented model, 70–71 psychological appropriateness, 124–125 public opinion research, 107, 150n.8, 158, 163–164, 219–220 public sector reforms evaluating communication, 169 Nicaragua, 169
242
Q qualifications, 26 qualitative perspective, 141 qualitative research designs, 140 quasi-experimental design, 140, 151n.20 questionnaires, 107 R radio. See community radio radios, 193n.1 ranking, 110 reality, 58, 89 regulatory environment, community radio, 192 relevance, 93 research, 19, 72, 84–85, 159, 166 community radio, 192 importance, 219–220 see also public opinion research resource allocation, 178 results, 223 assessing the evidence, 144–148 documentation, 143 measurement, 141–144, 216–217 reversal of learning, 53 rights-based approach, 66–67, 230 risks, unveiling, 12 road map to change, 133–134 role, 21–28 Rome Consensus. See World Congress on Communication for Development rural poor, 53 S seasonal calendar, 109 sectors, 161 response, 211 specialists, 102 selection bias, 151n.20 Sen, Amartya, 55 Sender-Message-Channel-Receiver (SMCR), 6, 7, 18–19, 76n.14 Senegal, female genital cutting, 96, 227 sketch map, 109 social change, 57, 75n.8 see also behavior change communication