What Should You Aim For? C a n o n A P PA a n d E p s o n S t a t e A w a r d s Entering photography awards within the AIPP
a ‘standard professional shot’. Remember, these
is one of the most rewarding things you can do
judges are like you in that they shoot lots of
to advance your career. The original idea be-
photos every day. They need to be impressed,
hind the awards, before all the prizes, was to
so they are looking for an edge – something
give professional photographers a yardstick by
special in terms of expression, light, composi-
which they could measure themselves.
tion or technique.
Your challenge is to get one Silver Award,
Do You Produce Professional Standard?
then two and so on. When you earn four Silver
Working on your own, it can be hard to know if
Awards several years in a row, that’s a mark of
what you’re producing is good or bad. Howev-
er, if you picked out the four best photographs you’ve taken all year and entered them into the
Canon APPA or Epson state awards, you’d soon
To help you keep track of your success, you can
earn your Associateship and then your Master
Under the Canon APPA system, scores be-
of Photography. These are milestones in your
tween 70 and 79 are awarded for prints or im-
career and is something to work towards. Just
ages that are of a professional standard. So, for
as you have a business plan for your studio, so
upcoming photographers, the first aim point is
you should plan to earn these accolades.
to achieve four prints scoring 70 or higher. Re-
Of course, once you have achieved Master of
alistically, this shouldn’t be too difficult if you’re
Photography, the challenges become steeper.
picking out the four best photos you’ve taken
Gold Awards are wonderful to earn, even if in-
credibly difficult to predict. And to take out a Category prize or be a runner-up is incredibly
rewarding and certainly looks good on your CV
Award standard, which is a step above profes-
and in your advertising.
sional standard, can be more elusive. It begins
at 80 and for this you earn a Silver Award, but
because they say it’s not important to them. No
the judges are looking for something more than
trouble, as long as that’s the real reason!
A lot of people dont’ bother entering Awards
The Working Pro newsletter for members of the AIPP.