Pre-Production For Album Designs Eric Ronald APP AAIPP explains that putting together an album isn’t something he does as an afterthought, rather it is an integral part of the way he covers a wedding shoot. Eric Ronald has won the AIPP Australian Album
production and presentation.
of the Year twice, in 2017 and 2018, proudly
sponsored by Momento Pro. However, it’s not
the stories I produce. Equally important are the
just a matter of cobbling together some of the
slide shows I produce for the bride and groom
best shots from a wedding, a lot more goes into
and even my blog posts are carefully positioned
it, including pre-production.
in terms of how one image flows into the next.
“Creating an album is just one way I present
“However, the most exciting form for me
is the album. An album turns my work into
“My approach is broader than just producing
something that is tangible, a physical record
an album. It’s all about presenting images as a
and a creative representation of the couple’s
series or a collection – and more precisely, as
wedding day. It also lets me go beyond the
a sequence of linked images sequenced in a
money shots and present a really considered,
considered way. It’s a frame of mind you adopt
even before you click the shutter. It starts in
the conceptual stages, whether we’re talking
START WITH THE SHOOT
about lighting or a visual theme that might flow
Eric made it clear that designing a wedding
through a story, and follows through to post-
album for him doesn’t start with an edit of a
The official journal of the Australian Institute of Professional Photography.