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What every South African got out of the 2010 FIFA World Cup™

We have finally, as a community, society and nation realised what we can do together – and the power and import of that – in a country that confronts social division every day – cannot be underestimated.


// NATION BUILDING CAN BE A BLAST The Human Sciences Research Council’s 2007 Attitudes Survey on the 2010 FIFA World Cup™ found, amongst other things, that 51% of people polled in the Western Cape felt that South Africa’s hosting of the World Cup would be of zero personal benefit to them. It was one of the Provincial Government of the Western Cape’s (PGWC) strategic imperatives not only to prove that the 2010 FWC could touch the lives of people in even the furthest regions of the Province, but that whilst not everyone would find a job due to the 2010 FWC, or have the facilities in their neighborhood upgraded, there was still much personal gain to be had. A blossoming of sports development and youth programmes in the run up to and after the tournament gave expression to this drive. A determination to reach the hearts and minds of the province, through lead-up and auxiliary events, saw many people who thought they would get nothing out of the 2010 FWC walk away with at the very least a better idea of what is possible, and a greater sense of pride in being South African. Not to mention the long-term improvements in safety and security, disaster management and emergency health care that are direct and material benefits of the World Cup, and which will serve the population long into the future.

A fan outside the Cape Town City Hall. Courtesy CTT


But arguably the greatest social benefit is one of cohesion. Throughout the tournament the international press beamed image 27


after image of South Africans having fun together - possibly even teaching the world a thing or two about strength in diversity.

Mzoli’s, Gugulethu. Courtesy CTT



// THE BUILD UP From the 1000 days to go milestone, PGWC actively partnered with community non-governmental organisations and private stakeholders to leverage the countdown period as an opportunity not only to dispel local negativity around readiness and benefits, but also to build understanding and awareness of the event across the Province.

Long Street, Cape Town. Final Draw party. December 4, 2009. Photographer: Bruce Sutherland. Courtesy Host City Operations

15 Sept ‘07

1000 days to go

From November 2007 for the next three years, the PGWC worked with municipalities and agencies to present a single marketing face of the region for tourism, trade and investment, film making, craft and wine. This was displayed within one impressive stand at Soccerex in Johannesburg.

June ‘08

12 June ‘09

launch of campaign to attract Team Base Camps

PGWC Staff celebrate 1 year to go

Iraq and Poland played a friendly match at the University of the Western Cape Stadium with approximately 3500 people attending the match free of charge.

The 2010 World Cup stand at the Book Fair featured live screenings of Confederations Cup matches and Sergio dos Santos and the 2010 soccer ambassadors were on hand to engage with the public, and give insightful commentary on the games. Over the three days, three of the six FIFA official languages (French, German and Spanish) were taught in easy to grasp one-hour language sessions.

10 Aug ‘09

300 Girls for 300 days

Premier Helen Zille launched Football Friday with a celebratory braai with the construction workers busy on Philippi stadium upgrading. What started as an idea from Southern Sun, Football Friday became a nation-wide phenomenon, with thousands of people wearing the shirts of their favourite teams.

4 Dec ‘09

The Final Draw

12 Apr ‘10 Abalimi Bezekhaya – a Khayelitsha based community gardening programme planted 100 Provincially-donated trees in the grounds of Philippi Stadium. Each gardener also received a gardening kit at the end of the day. This was part of the Green Goal programme.

50 days to go

To celebrate Africa Day, raise awareness of the African teams participating in the 2010 FWC and as an attempt to counter xenophobia, the 2010 Team in the Department of the Premier organised a five-a-side soccer tournament for young people at the Centre for Hope in Khayelitsha.



Street football tournament on the Grand Parade to kick-off public interest in the 2010 FWC. Live entertainment from local bands. The crowd was addressed by Premier Ebrahim Rasool.

Nov ‘07 Soccerex

A province-wide delegation of over 30 experienced Euro 2008, many of them travelling abroad for the first time. Not only was this a critical learning curve for local politicians and officals but a good opportunity to launch the Western Cape’s campaign to attract teams to be based in the Province during 2010. Former Captain of the German team and Head of the 2006 FWC Organising Committee, Franz Beckenbauer generously endorsed the Western Cape offering.

9 June ‘09

Iraq vs. Poland

Staff and officials across provincial departments celebrated one year to go with Countdown 2010 – a “Dress up in your favourite soccer outfit” competition and lucky draw on June 12. From Manchester to Spain and Swallows to Brazil all the colours of the world’s greatest football teams could be seen up and down the halls of provincial government.

13-16 June‘09 Cape Town Book Fair

300 girl soccer players between the ages of 10 and 17 celebrated both 300 days to go to 2010 FWC and Women’s Week with an all-girls soccer tournament. The Premier urged the girls to develop their life skills, become educated and make the most of their lives.

30 Oct ‘09 Western Cape launch of Football Friday

The Province collaborated with the City of Cape Town to host world-class Pre and Post Draw Functions which created an atmosphere for the VIP guests to socialise and be entertained, simultaneously experiencing Cape creativity and cuisine, while the general public celebrated safely in the streets of Cape Town.

2 Mar ‘10

100 Trees for 100 days

To highlight public transport, MEC for Transport and Public Works, Robin Carlisle, caught the train to work – donning his Bafana Bafana jersey and handing out 2010 FWC information lanyards to commuters during the hour-long journey.

25 May ‘10 Africa Day 2010

// THE WORLD CUP BEYOND THE STADIUM 2010 soccer impacts on a rural village by Hillary Morris

Aurora is a small village in the Sandveld, some 186km north of Cape Town, population a mere few hundred people. Months before the World Cup 2010 we realised that the long school holidays would impact negatively on our children. There is very little to do in a small country village – the children get bored quickly, and then get up to mischief, and six weeks loomed ominously. The Aurora Women’s Network, a community-based organisation, decided to offer a holiday programme. Every morning the children were given breakfast – either porridge or peanut butter sandwiches.The teenagers then played with the preschool children for an hour.


A life skills programme was offered to the 8 – 12 year olds. Various activities took place each day, for a couple of hours. Then came lunch – with support from the local church women’s group as well as some of the farmers’ wives – the children were given a wholesome meal. But the big excitement came afterwards with either soccer or netball at the sports field. The local school does not offer any extramural or sporting activity, so the kids took to this opportunity like ducks to water. And water there was – but some very wet days did nothing to dampen the excitement!


A week before the end of the school holidays it was arranged for a team from a nearby town to visit us, bringing with them both soccer and netball teams, aged 10 – 12. The day started very gloomy, grey skies, downpours, and the visitors were late – so much so, we nearly gave up waiting. However, they did arrive, went in to the changing rooms and came out, fully kitted – not only uniforms and socks, but boots! The Aurora team, named The Samba Strikers by the players, were in shorts and shirts donated by Dreamfields, no socks, no shoes! One look at the opposition and we knew we would be slaughtered on the field. A quick drive round the village to round up ‘takkies’ (canvas tennis style shoes), and the match began. We were proud to lose 0-2 and offered to play a rematch immediately. This time, the kids really played their hearts out and we drew 0-0!!! Such was the enthusiasm that we are exploring the idea of offering soccer as a school sport next year. Who knows, in 10 years time one of these players could well make the Bafana Bafana team in a World Cup game!!!

Politicians and business people tried to calculate how much it would cost or who would make the most money - but ordinary South Africans knew that deep-down the World Cup’s greatest gift would be to ‘glue’ every one of us together - whether we enjoyed football or not. - Kim Norgaard CNN Bureau Chief Johannesburg

Youngsters learning soccer skills during the school holidays © Nikki Rixon / Africa Media Online

what does ’jol’ mean?

Afrikaans word meaning to party (verb) or a party (noun)

Worcestor FanJol

Vrendenburg FanJol

George FanJol. All images courtesy Pixel Place

Testing events before the World Cup was invaluable; it meant organisers and officials learned critical lessons about sponsorship approaches to avoid ambush marketing, weather contingency and pro-active community mobilisation amongst other lessons.


Provincial FanJols


While FIFA recognised the success of public viewing areas during the 2002 and 2006 FWCs, they confined their control to the official Fan Fests held in the 2010 Host Cities. This approach allowed the provinces to be creative in their involvement of local communities outside the Host Cities. In the Western Cape the term ‘FanJol’ was coined to market public viewing areas.

Economic benefits in tourism, employment creation and commercial opportunities contributed to the growth of future FanJol towns and their surrounding areas. Social benefits included the development of sports, arts and culture, as well as an opportunity for the integration of communities and improvement of skills through training. By promoting festivals and events in the low season for tourism, opportunities for economic growth are maximised.

During 2009 and early 2010 the Western Cape Department of Cultural Affairs and Sport tested the FanJol public viewing concept in various parts of the Province, including a ten-day event in Plettenberg Bay over the 2009 FIFA Confederations Cup. Having established that communities appreciate and enjoy the opportunity to watch world-class sport on big screens, complemented by local entertainment and food stalls, the Department, in partnership with the 2010 Unit of the Department of the Premier planned public viewing over the June/July 2010 period. Testing events before the FWC was invaluable; it meant organisers and officials learned critical lessons about sponsorship approaches to avoid ambush marketing, weather contingency and pro-active community mobilisation amongst others. Over the World Cup five FanJols were hosted outside the city - one in each of the District Municipalities of the Province, located in the towns of Worcester, George, Bredasdorp, Beaufort West and Vredenburg. Operating for eight days (selected matches such as Bafana Bafana and the finals) the events were designed to be more than just 90 minutes of sport, but indeed an entire day of fun. Activities included a Kidz Zone, local entertainers and artists, coaching clinics, an inflatable soccer pitch for five-a-side action and, of course live screenings of all matches on large outdoor screens. Children’s safety was ensured through the deployment of Department of Social Development social workers to assist with tagging children for easy identification, as well as providing training to the volunteers in ‘lost child’ and ‘vulnerable persons’ protocols and care.

Volunteers Further to spreading the benefits of the 2010 FWC to the rest of the Western Cape, numerous volunteering opportunities were made available to locals where they were trained and recruited to assist with various 2010 FWC-related projects such as FanJols. Approximately 335 volunteers were trained in partnership with municipalities. In June 2009 the first 99 were trained to work in the pilot FanJol held in Plettenberg Bay, with a further 235 trained for the World Cup FanJols. Volunteers received the same training and stipends as FIFA volunteers, and are now equipped with essential skills which should assist them with future employment.

Brazilian highlight The Palmares Cultural Foundation and the Brazilian Ministry of Culture, in partnership with the Brazilian Embassy in South Africa, sponsored famous Brazilian artists, performers, musicians and dancers to perform free of charge in South Africa during the 2010 FWC as a cultural exchange to enhance awareness of Brazilian culture. Internationally celebrated Brazilian group Banda Black Rio, a Samba / Funk 5-man band, wowed the crowds at the Worcester FanJol, where despite the cold, 3000 enthusiastic locals sambaed the night away. In addition, 32 youngsters from Worcester and surrounds enjoyed a two-day intensive Capoeira workshop with Balé Folclórico da Bahia – Brazil’s only professional dance company. Aside from the Cape Town / Worcester region, the Brazilian-centric programme of events travelled to Johannesburg and Durban, with a view to raising awareness of Brazilian performing arts, cultural, and football heritage.

Intergovernmental legacy Due to the high private sector quotes received, the event management of the FanJols became an in-house project for both Provincial and Local Governments. The 2010 Unit designed a rigorous and swift internal project management system that could deliver quality events at all five venues with limited human and financial resources. Structures previously put in place, such as Host Town FanJol committees, were realigned and led by officials from the Department of Cultural Affairs and Sport to create tight nodes of delivery. With political buy-in and leadership at a local level, FanJols were outstanding achievements. All 40 day-long events were successful, attended by over 70 000 people, who would not otherwise have engaged in the World Cup spirit. Not a single serious security incident was reported.


City FanJols

FIFA Fan Fest™– Grand Parade

Four FanJols outside the centre of Cape Town provided live and free screenings of the World Cup matches on Cape Town Stadium match days, all Bafana Bafana, all knock-out games, the semi-finals and the final.

The Grand Parade is Cape Town’s oldest public space and one of its most important heritage sites - where Nelson Mandela first spoke to the world as a free man. Newly upgraded by the City of Cape Town at a cost of around R22m, the site hosts up to 25 000 people, the perfect site for the official FIFA Fan Fest™ over the World Cup period.

Drawn by top-class local entertainers such as Kurt Schoonraad, Freshlyground and Goldfish, children’s activities and good local food, citizens, fans and visitors alike found a safe and dynamic World Cup vibe at the City’s FanJols. From Bellville and Athlone to Khayelitsha and Swartklip 150 000 people attended the FanJols over the period, with the Bellville Velodrome being the most popular, often reaching its capacity of 6500 people. Some 250 security officers ensured that law and order was maintained, and vendors from the local community sold home-cooked fare to keep the crowd well fed and watered. None of the FanJols had franchise food stalls, which ensured that the entire food offering throughout the Province had a uniquely local flavour and benefited community entrepreneurs directly.


’It’s a great place,’ said Bridget van der Berg, a local resident, attending the FanJol with family friends Amanda, Gary and their son Daylin Redd, ‘This event has united us, like never before,’ she said.

I believe that very soon the world will stop marvelling at how nothing went wrong in South Africa. It will no longer be surprising that South Africa has got what it takes to compete with the best in the world. - Dan Plato, Executive Mayor of Cape Town Fans at the FanJol in Khayelitsha © George Philipas / Africa Media Online

Open every match day of the tournament, from 11:00 to 23:00, with live broadcasts of all 64 matches, the complex operations of the Fan Fest resembled those of a small productive town. With free entrance, a superb view of Table Mountain, and walking distance access from the Victoria & Alfred Waterfront, the Castle and – via the Fan Walk – the Green Point Urban Park and Cape Town Stadium, the Fan Fest became a centre point of fan activity, even on rainy days. Not only was the world’s greatest soccer on offer on screen, but a unique art and craft market made it possible for local crafters to get unique exposure for their products to new markets and foreign visitors. A Green Goal Expo stand, mini-soccer tournaments, exceptional entertainment acts – R.Kelly performed at the Fan Fest opening – the Cape Town FIFA Fan Fest™ showed Capetonians and visitors alike that the city is indeed ready and able to host successful and internationally significant public events. By the end of the tournament some half a million people had partied, sung, cheered and shouted together on the Grand Parade. The Fan Fest raised the bar for events to be hosted at this unique location - the space has been transformed into a multi-functional area capable of accommodating a variety of sporting events, music festivals, concerts, military tattoos, food and other festivals in future. Freshlyground performing at the FIFA Fan Fest™. Courtesy World Sport © Eric Miller

FIFA Fan Fest™ © Eric Miller


Public art and the use of public space


Under the slogan

Walk this way to the time of your life,

the Fan Walk proved to be Cape Town’s biggest success story of the World Cup.

The Fan Walk

© Samantha Reinders / Africa Media Online

Thousands without tickets for the Stadium walked with ticket-holding fans, just to be part of the fun - a true experience of social cohesion.

Fan Walk It began as an ambition of City and Provincial officials in 2006 to create a pedestrian corridor between the major transportation hub at the Cape Town Station, and the new Cape Town Stadium in order to lessen dependence on private transport, reduce the need for parking and reduce carbon emissions. It became a popular dynamic and safe zone for fans, visitors, citizens, ticket and nonticket holders to mingle, party and cheer together. Thousands without tickets for the Stadium walked with ticket-holding fans, just to be part of the fun - a true experience of social cohesion.

St Andrew’s Square played host to the winners of the Host City of Cape Town’s public art competition, run in conjunction with the Cape Craft and Design Institute (CCDI). A sculpture garden blossomed on the square, with installations such as Heath Nash’s rainbow arch It’s beautiful here proving particularly popular with visitors. The Host City’s involvement with the Western Cape branch of the Visual Arts Network of South Africa also saw its members decorate the previously dismal walls of buildings along Waterkant Street and Somerset Road with stunning, African-themed soccer murals, and sidewalks covered in chalk art.

The City’s Transport Team was tasked to ensure that at least one-fifth to one-quarter of all Stadiumgoers reached their destination on foot. With 68 000 seats in the Stadium, the goal was therefore to provide for pedestrian traffic along the route of at least 15 000 to 18 000. On the slowest day of the 2010 FWC – a rainy Italy vs. Paraguay match on Monday June 14 – 38 220 pedestrians used the Fan Walk – more than 50% of the capacity of the Stadium. On its fullest day – July 3 quarter final match between Germany and Argentina – the route experienced somewhere in the vicinity of 153 000 walkers, of which it is estimated that most Stadium-goers made their way on foot. By this time, the Fan Walk had become a destination in its own right: on July 3, with a Stadium crowd of 64 000 already in their seats, there were still an estimated 92 000 fans on the Fan Walk!


The route also proved to be an exemplary example of the City of Cape Town’s, city-wide slogan No ticket? No problem! providing hundreds of thousands of 2010 FWC visitors and locals with hours of entertainment, interesting vending opportunities, and the possibility to be a part of the vibrancy and fun of a World Cup in Africa. The Cape Town Fan Walk also brought the families of local Capetonians into town – many for the first time in years, if not decades. In some instances they were using public transport for the first time in their lives. They experienced not only the safety and beauty of the Central City and the way in which it has evolved over the past ten years, but they felt part of the positive spirit of this unique African city. Two and a half meter high steel rainbow arch, designed by Heath Nash, offered passers-by a wonderful photo opportunity. Courtesy Cape Town Partnership



Mom and son show Cape Town’s World Cup spirit

The Fan Walk was not a one-time affair: it’s a route that is here to stay and is now an integral part of the Cape Town experience. It has already been successfully re-awakened. A week after the Final Match on Nelson Mandela Day on July 18 thousands marched against xenophopia. The next month on August 17, 25 000 of the 44 000 fans attending the Premier Soccer League (PSL) double-header at the Stadium once again walked from the Central City, and on November 17, 2010 thousands flocked along the Fan Walk to watch Bafana Bafana play the USA in a friendly game. But above all else, the Fan Walk has created an important venue for social cohesion.

A Pinelands mother and her 18-year-old son are embracing the World Cup in their own unique, and highly entertaining way. She is designing what is destined to be the widest, most colourful skirt in all of Cape Town, while he is seeing life from a highly (pardon the pun) unusual vantage point – 4m long stilts, on which he balances with consummate expertise. Wendy Hayes, 38, and her son, James, are preparing to play their own special part in welcoming thousands of foreign and local fans as they pour into the Cape Town Stadium for the eight World Cup games to be played in the city. The two will be part of the contingent of entertainers lining the road to the stadium, welcoming fans as they make their way to the venue. Wendy, a senior shop supervisor, says it all began in 2009, at the switching on ceremony for Cape Town’s Christmas lights.

It brings together all the people of Cape Town, enables opportunities to celebrate both our shared heritage and culture as well as that which makes us different, embraces the road towards urban regeneration and a walking city, and embodies the very spirit that makes the Central City unique for the rest of the world. It will no doubt be an integral part of the City’s experiences in future.

This highly creative 12 metre-wide work of art will be black, yellow, green and red in colour, and on its massive outline, Wendy is attaching colourful soccer balls and the South African flag, for good measure. She says at the Draw, “for the first time in my life, I was treated like a VIP. People were taking pictures of me, and it was an incredible experience. I felt so proud. I thought to myself, if this is the attention this outfit receives, wait till they see me at the World Cup itself!” For her and James, being part of the pre match entertainment is “a once in a lifetime opportunity”, and her excitement is infectious. She says she is thrilled at the prospect of meeting so many people from other countries. “I can’t wait. It’s a fantastic opportunity to be part of this amazing event, and I wouldn’t miss it for the world,” says Wendy. Cape Town Tourism CEO, Mariëtte du Toit-Helmbold, says Wendy and James epitomise local involvement in the event. “I said recently that the Mother City will soon start dressing up for the occasion. But I didn’t expect this,” she smiled. You may be wondering, though, what keeps the skirt “afloat”, so to speak. Well, the answer to that is blowing in the wind around Cape Town Stadium. Every girl is entitled to her secrets… - David Capal, Journalist, 2009

Wendy Hayes on the Fan Walk © Eric Miller

“We wanted to take part in the festivities, so I made a beautiful, black outfit, adorned with an electric fan as a “back piece,” covered in Christmas lights, while James was transformed into a giraffe on stilts. As luck would have it, someone involved with the World Cup saw us and asked if we would like to be part of the entertainment at the Draw. The rest is history,” says Wendy. She wanted to do something even more striking for the Draw, and came up with the idea of an amazing, six metre-wide skirt. To say this vibrant Pinelands mom was one of the star attractions of the evening is to put it mildly. “We were then asked if we would like to take part in entertaining and welcoming fans as they walked to the stadium on match days. It was an opportunity we grabbed with both hands,” says Wendy. But this time, she vowed to “really blow their socks off”. If you thought a six metre-wide skirt was pushing it, hang in there. This time, the innovative mom is fashioning (if that, indeed, is the word) a skirt so wide, and so striking, it is destined to be the talk of the town.


Not only have we had visitors from all corners of the globe pay us compliments about our City and the friendliness of its people, but South Africans who have not been into the City Centre for years have been astonished at how clean, secure and organised everything is.


“When the Fan Walk was first mooted I was sceptical as to whether anyone would walk from the station, through town and all the way to the stadium in Green Point - how wrong I was! About 100 000 people walked the Fan Walk on Saturday and not all of them were going to the game. The atmosphere was nothing like I have ever experienced before – throngs of people in a festive mood, everyone united in a common cause. The excitement was tangible with people dressed up in their team colours, wearing wildly imaginative outfits which would do the Rio carnival proud! Capetonians have been urging each other not to miss the experience and it seems to be having a snowball effect. We have had a shop in the City Centre since 1934 and I can honestly say that the World Cup has been the most amazing public relations exercise for the City.

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Not only have we had visitors from all corners of the globe pay us compliments about our City and the friendliness of its people, but South Africans who have not been into the City Centre for years have been astonished at how clean, secure and organised everything is. A huge thanks and vote of confidence must go to the City Council, the Cape Town Partnership and the municipal police. We can really be proud hosts of a very successful World Cup. It would be great if we could work out a way of keeping the Fan Walk as a tourist attraction in the city for future events at the stadium.”

- Rose Lemkus, Cape Times, July 7, 2010

Adderley Street, a sea of orange on the night of the Semi-Final: Netherlands vs. Uruguay © Samantha Reinders / Africa Media Online



// SPORTS AND YOUTH DEVELOPMENT Providing as many opportunities as possible to enable local communities to ‘touch’ the 2010 FIFA World Cup™ (FWC) was one of Government’s key priorities. Highlighting the benefits of sport and advancing youth development through sport was another aspect of the social development ambition. Partnerships forged for social development proved critical in the lead up to, during and after the tournament. It is for this reason that the Provincial Government of the Western Cape (PGWC) nurtured value-adding relationships. From the highest international level, with FIFA itself, to international NGOs and potential sponsors, to local NGOs and clubs and societies, from 2006 the PGWC worked together in building the Western Cape as a ‘Home for All’ through football and numerous other social and cultural development programmes.

Youngsters in Khayelitsha, Cape Town. Courtesy CTT

Grassroot Soccer

‘Using the power of soccer in the fight against HIV and Aids’ Grassroot Soccer is a non-profit organisation founded in 2002 by former professional soccer players Tommy Clark, Methembe Ndlovu, Ethan Zohn and Kirk Friedrich. The organisation trains soccer stars, coaches, teachers, and peer educators in Africa (and more recently some South American countries) to deliver an interactive prevention, educational and life skills programme to the youth, utilising the attractiveness of soccer to increase the impact.


Grassroot Soccer particularly uses role models to influence what young people think and therefore how they behave. However, they have realised that lifelong learning also requires lifelong community support so community involvement is promoted through youth outreach, long-term partnerships and special events such as graduation ceremonies for successful candidates. Grassroot Soccer has been operating in South Africa since 2006 and set up its African headquarters in Cape Town in 2008. The 2010 FWC offers a ‘one of a kind’ opportunity for organisations such as Grassroot Soccer to use sport for development and, given soccer’s proven success as a tool for social development, the organisation runs the “Football for Hope” project established by FIFA and ‘streetfootballworld’.

Queen Sofia of Spain visits the FIFA Football for Hope Centre 9 July 2010. Courtesy Pixel Place Grassroots soccer social change through sport activities at the FIFA Football for Hope Centre. Courtesy Laurine Platzky

Football for Hope Centre ‘20 Centres for 2010’ is the social responsibility campaign for the FIFA World Cup™ in South Africa. As part of this campaign twenty centres are being built in disadvantaged areas across Africa to tackle the issue of HIV/Aids in communities and serve as a platform to improve education and health levels. Artificial soccer pitches are being established for young people. The first of these twenty centres officially opened its doors in Khayelitsha, on the outskirts of Cape Town, on December 5, 2009. The Football for Hope Centre is run on behalf of Football for Hope by Grassroot Soccer with HIV/Aids prevention programmes, and forms part of the City of Cape Town’s urban regeneration programme in Khayelitsha. The first six Football for Hope Centres are being constructed in South Africa, Namibia, Kenya, Ghana, Mali and Rwanda. The Centre Kick Off – the day after the Final Draw in Cape Town - included high profile guests such as FIFA President Sepp Blatter, the National Minister of Sport Makhenkesi Stofile, the Premier of the Western Cape Helen Zille and the Mayor of Cape Town, Alderman Dan Plato. A significant highlight of the successful event was the closing ceremony for the teams from five different countries, each singing a song and dancing a dance with the Thembalethu Adult Choir to give thanks to the community of Khayelitsha for hosting them in such a warm manner for their tournament. Africa Day celebrations in May 2010 were staged at the centre in the form of a local football tournament aimed at involving nationals from other African countries as well as local youth. The aim of the tournament was to promote social cohesion and unity amongst Africans. After the semi-final match on July 6, 2010 in Cape Town, Queen Sophia from Spain visited the Centre as one of the social responsibility projects she supported during her stay. Over the weekend November 13-14, 2010 the National USA Football team also visited the Centre and participated in numerous football clinics with youth from the surrounding areas. The Centre has become a popular model for visitors and dignitaries from near and far.

Footballs for Fun Footballs for Fun is a charity organisation aiming to get 100 000 soccer balls to the children of Africa for 2010 while, at the same time, generating funds to support other charities working for the well-being of children in Africa, with a special focus on HIV/Aids, malaria, TB, polio, victims of abuse and/or living in difficult circumstances, such as without running water. Footballs for Fun is also often able to distribute donated football kits, along with the soccer balls. As a Host City, Cape Town was working to ensure that not only the tournament itself was a resounding success, but also that the citizens of the Mother City continued to reap the benefits long afterwards. Cape Town Tourism contributed 200 footballs to the Footballs for Fun initiative, some of which were signed by Western Cape football ambassador Sergio Dos Santos.


Whisper Soccer Balls are Floating Soccer Balls built by deaf students from the Whisper Boat Building Academy.


Whisper Balls Whisper Soccer Balls are Floating Soccer Balls built by deaf students from the Whisper Boat Building Academy. The Academy’s mission is to enhance the lives of deaf South African youth by facilitating learning processes and developing knowledge and skills to acquire professional composite work for future opportunities. The Whisper Boat Building Academy is a non-profit organization that is financed by the sales of their products. The boats are powered by the latest German technology on electric motors, with batteries charged by solar energy, making Whisper Soccer Balls the most eco-friendly powered boats in South Africa.


For the 2010 FIFA World Cup™, the Whisper Boat Building Academy offered harbour tours at the V&A Waterfront and custom made boats with corporate or football club brands. Harbour tour boats were skippered by the disadvantaged youth of the Izivunguvungu Sailing Trust known as the “seed school” for the America’s Cup project Shosholoza.

Dutch sponsored cycle cabs at the Waterfront

Students of the Whisper Boat Building Academy for the deaf

Foppe de Haan, Ajax Cape Town coach, christens the Dutch sponsored Whisper Ball.

Floating football at the V&A Waterfront. All images courtesy the Dutch Consulate

Street Football Thousands of youth from diverse communities in seven regions and major suburbs across the province participated in the tournaments.

Stars in their Eyes The “Stars in their Eyes” Foundation Exchange Programme, run jointly by Dutch Fresh Produce company CoolFresh International and the Department of Cultural Affairs and Sport in the Western Cape, takes the passion of the South African youth for the very sport that united our nation – soccer – and uses this as an entry point into their lives. Founded in 2005, the vision of “Stars in their Eyes” is to create a human legacy in disadvantaged urban townships and impoverished rural areas. Coaches from such communities are paired with Dutch coaches and trained in both professional football techniques as well as lifeskills. By the end of 2010 the project had trained 193 community leaders from 53 disadvantaged communities in the Western and Eastern Cape. The project has engaged key role-players within the community; from the children and their parents, to the schools and teachers, and even local business people. Its effectiveness lies in the intersection the project has created between football coaching and life skills training; which includes everything from HIV-Aids guidance and anti-violence education, to leadership training and education on substance abuse.


The results speak for themselves. Young people displaying enhanced discipline, self-respect, pride, and initiative… All achieved by using football as the catalyst and life skills training as the enabler. The success of this project has also led to increasing interest from a number of people in other parts of the world who would like to adopt this model in their own countries. “Stars in their Eyes” is funded directly through the sale of unique CoolFresh International product lines in more than 10 countries, under the sub-brand “Freedom Fruit”. The model of Freedom Fruit not only sees the reinvestment of a portion of all profits into rural development projects like “Stars in their Eyes”, but also empowers and liberates rural South African farmers from the bonds of poverty, enabling them to continue the cycle of growth and development.

Football Ambassadors Programme Using local former professional football players and individuals as ambassadors, the Department of Cultural Affairs and Sport funded and co-ordinated the Ambassador Programme to promote development and World Cup initiatives. The Ambassadors promoted the tournament through a range of appearances at events, as well as through football development by conducting coaching clinics. They presented motivational talks to young people and built anticipation towards the 2010 FWC. Most importantly, they served as role models to a range of communities while promoting football and sport in general.

Stars in their Eyes learners © Eric Miller

This was a substantial programme with the objective of developing street football district leagues in order to expand mass participation in football, across the age and gender spectrum and so encourage youth to gravitate towards SAFA-linked football clubs, additionally creating social cohesion whilst discouraging social abuse and promoting healthy lifestyles. Thousands of youth from diverse communities in seven regions and major suburbs across the province participated in the tournaments. The campaign entailed setting up a massive football blow-up pitch in the community, where youngsters were encouraged to join and play football after school, during the week and on Saturdays. Knock-out finals were played and prizes and trophies awarded. These street football leagues have visited places such as Hermanus, Mitchells Plain, Khayelitsha, Oudtshoorn, Atlantis, Green Point and the West Coast.


Playground Football Challenge The Playground Football Challenge was an extension of the street football initiative and took place in schools within the eight districts of the Western Cape. Two hundred and fifty-six teams competed in an eight-week league fixture, which started on November 25, 2009.The tournament culminated in a final on Cape Town’s Grand Parade on February 27, 2010. Each qualifying team then represented a nation participating in the 2010 FWC. Coaching assistance was provided by the South African Homeless Street Soccer Association, which organised the 2006 Homeless World Cup in Cape Town. Replica soccer kits based on the 2010 FWC participating nations were distributed to all participants.

Playground Football Challenge finals on the Grand Parade. Courtesy DCAS

Image © Eric Miller

The World Cup was never just going to depend on stadiums and security, on airports and hotels. More than anything else, the success of 2010 would rest on whether or not our people felt that they were invited to the party, part of the greatest show on earth. No province did more to make sure this happened than the Western Cape – with fan walks, exciting programmes in schools and the visitors’ centre at the World Cup stadium. And for that reason, the Dreamfields Project found the PGWC to be a perfect partner. Dreamfields is a non-profit organisation, set up in 2007 with BHP Billiton and Old Mutual as founding partners, to get as many school children as possible playing the beautiful game and growing their dreams through soccer. We provide schools with DreamBags, containing football kit for 15 players, and staging DreamEvent tournaments in every corner of the country.


Our partnership with the PGWC began when they funded a fantastic DreamEvent in Grabouw as part of a commitment to take the magic of 2010 to rural towns. As 16 primary schools played their hearts out in brand-new kit, Zihlalele Sindelo, a teacher at Kosie de Wet Primary, had this to say: “Soccer is so important to the futures of these children. “We tell the kids that the professionals didn’t come from heaven – they came from our locations and went to the same kind of schools as the kids go to. This gives them positive expectations.” With the PGWC taking the lead and inviting partners to join in, Dreamfields was able to make great strides in the Western Cape. There were DreamEvents for schools across the Cape Flats – in Langa, Nyanga and Gugulethu; in Factreton, Athlone and Bonteheuwel. One of the all-girl teams participating in the “300 Girls for 300 Days” Dreamfields event. August 10, 2009.

We tell the kids that the professionals didn’t come from heaven – they came from our locations and went to the same kind of schools as the kids go to. This gives them positive expectations.

The Dreamfields Project

Big companies like Pick ‘n Pay made generous contributions, Kfm and The Argus gave fantastic support, and it was exciting to see small business joining in. The Cape Town Partnership inspired companies in the city to contribute. And in Stellenbosch, Spier led a fundraising drive with its business partners which benefited 14 primary schools. Stellenbosch University came on board to organise these schools into a soccer league. Dreamfields ran a similar project in Plettenberg Bay and as the World Cup got closer, foreign football fans drawn to the beauty of the Western Cape got in touch to offer their support. Ian Ashken from the Jarden Corporation in the United States sponsored 16 schools in the Kensington area and met the children when he came out for the Cape Town semi-final. Alastair McGregor, a Dubai businessman with a home near Vredenburg, got his friends to raise money for three schools in the area and came out during the World Cup to hand the DreamBags over himself. “I have travelled the world and fell in love with Africa,” he says. “I wanted to give something back to the kids I saw playing football in the dirt, like we had done as kids in the UK.” More than 200 teams in the Western Cape now have DreamBags. And the work continues as Dreamfields builds on this investment to create DreamLeagues in our schools, where children play soccer week in and week out. In making a stunning success of 2010, the PGWC always seemed to have one eye on 2011 and beyond, everything they did had legacy in mind and we were proud to be part of that. More important, we look forward to building on this together, as we make the World Cup a force for good far into the future.

- John Perlman, Dreamfields CEO


My 2010 School Adventure Programme


The Interdisciplinary Centre of Excellence for Sport Science and Development (ICESSD)

This programme was aimed at increasing awareness among learners, educators and the broader school community of the importance of hosting the 2010 FWC.

One of the legacies of the World Cup is the establishment of the Interdisciplinary Centre of Excellence for Sport Science and Development (ICESSD) at the University of the Western Cape (UWC) which was launched just before the 2010 FWC. ICESSD is supported by the United Nations’ Advisor on Sport for Development and Peace, Mr Wilfried Lemke and his office. ICESSD is Africa’s first tertiary centre to promote sport for social change, advancing sport’s capacity to improve the health and well-being of disadvantaged communities. By using research, teaching, community engagement and new technologies to advance sport as a tool for development, ICESSD brings together sports, health sciences and community development.

The objectives of the programme included:

ICESSD provides accredited short courses in the field of sport and community development, leadership, social transformation and peace building as well as participatory techniques in evaluation and action-research. For the 2010 FIFA World Cup™ ICESSD trained 150 sport leaders in conflict transformation and leadership for Cape Town’s 2010 Sport Leadership Programme, which gives youth leaders skills to build their communities. This training fosters tolerance, builds understanding and nurtures cooperation.

Kicking for Peace With the 2010 Unit in the Department of the Premier and in cooperation with the Western Cape Network for Community Peace and Development, ICESSD facilitated two Kicking for Peace soccer events at the University of the Western Cape for 1000 boys and girls from various Western Cape communities as build up events of the World Cup. Using soccer as a vehicle for social transformation, conflict prevention and peace-building, the events brought together boys and girls from volatile, formerly segregated communities in South Africa to share the joys of soccer and learn life skills that transform them into citizens equipped to live together peacefully and to participate in the peaceful development of our nation. By initiating the project through a network of 40 NGOs and other entities, Kicking for Peace was able to reach more deeply into communities and achieve greater participation than a single NGO could have. It is for that reason that Kicking for Peace was awarded the 2010 International Beyond Sports Award in 2010 in Chicago for the best Sport and Conflict Resolution Project.

• • • •

Providing an opportunity to celebrate issues of national identity, heritage and unity in diversity amongst learners, educators and parents; Generating an understanding of and commitment to human rights, democracy and non-discrimination amongst learners, educators, and parents; Focusing attention on a broader continental African identity and heritage; and Providing an opportunity to celebrate creativity and values of humanity.

The programme was implemented at approximately 200 primary and high schools throughout the province. The three pillars of the programme Participation (enjoying and playing soccer), Education (learning about South African cultural symbols and heritage) and Adopt-a-Nation (learning about other cultures and countries). The programme ran from January to June 2010 and created the opportunity for youth and children beyond the borders of the city to experience the 2010 FWC through participating in an exciting competition and utilising the unique mega-event as a learning opportunity for learners.

Player ‘headers’ a ball during football practice at a community field in Kensington, Cape Town © Alexia Webster / Africa Media Online



Volunteerism: A new wave of patriotism A sprightly pensioner from Durbanville is among the 600 Capetonians selected to volunteer their services for free during the FIFA World Cup. Roswitha Papendorf (65) has offered her services because ‘she wants to be part of the most exciting sporting event in the world’. “I also want to help spread a positive vibe about Cape Town to the thousands of visitors to the city,” she says. A qualified seamstress, Ms Papendorf is also a member of the Lions Club and helps care for abandoned children at the Kingdom Kiddies home in Eversdal.


The investment in sports facilities is intended to create a lasting legacy for generations to follow. With these investments comes the need to create an awareness of sport and participation in sport. From a social perspective, benefits include learning to play with people from different backgrounds, building unity and local pride and positioning sport as an alternative to substance and social abuse, not forgetting the creation of spaces to keep youth off the streets. In addition, capital investment in sports facilities enhances the ability to promote sports tourism and improves capacity to host international competitions – thereby creating a physical hub for sport excellence.

“I am very impressed with the volunteer training provided by the City of Cape Town,” says Ms Papendorf, who helped to usher commuters onto buses during the Global Day of Prayer test event at the Cape Town Stadium. “The City’s organisation and security arrangements were excellent,” she says. Ranging from 18 to 75 years of age, the volunteers were provided with basic training in customer service, first-aid, security, tourism, social responsibility, transport and municipal procedures. Volunteers were chosen for their enthusiasm, exceptional social skills and ability to apply practical common sense in just about every situation. Many are also fluent in more than one language.

The hosting of the recent 2010 FWC saw the country allocating an uncharacteristically high percentage of funds to sport facilities – new and upgraded stadia, Team Base Camps and Venue Specific Training Sites. In a developing economy such as ours, it is unlikely that an allocation of such proportions would be repeated in the near future. The FWC legacy of the 2010 has therefore necessitated a review of the manner in which facilities are managed and sustained.

From June 5 to July 13, the City’s 2010 volunteer team will work hand-in-glove with FIFA’s 2010 team of 1 200 volunteers. Each group will be deployed to complement and supplement each other in a well-co-ordinated network. FIFA’s volunteers will assist mainly at the Cape Town Stadium, Cape Town International Airport, and all the official hotels accommodating the FIFA officials and soccer teams. David Capel, Journalist. May 27, 2010

A provincial legacy of the FWC includes a Strategic Sport and Recreation Facilities Framework in order to improve usage of sport facilities in locaWl areas, minimise facilities capital expenditure and to ensure optimal use of such facilities. A Standards and Guidelines Document related to the size, location and number of facilities is being developed in partnership with both national and local government. Data is being compiled into a Geographical Information System (GIS) as a scientific tool to determine the need for future facility upgrades and developments to improve facility planning at national, provincial and local levels. The project aims also to build capacity amongst public servants, ensuring that the practitioners in local and provincial government develop basic GIS skills and understand the value of efficient knowledge management systems and how they strategically influence local forward planning and delivery of useful facilities in communities .

- Danielle Manuel, 2010 Unit of the Department of the Premier Volunteer working at Cape Town Stadium © Jacques Marais / Africa Media Online


// IMPROVED HEALTH SERVICES The Provincial Department of Health had been busy since January 2007 in preparation for the 2010 FWC event. As part of this planning, hospitals, from both the public and private sector, were identified as being ‘designated hospitals’. They were selected on the basis of their geographical proximity to the planned events, as well as to the Cape Town Stadium.These hospitals all completed operational plans for 2010 which ensured that they were in a position to continue to offer services to the citizens of the Western Cape, as well as to deal with any major incidents. With respect to preparation for major incidents, all key hospital staff completed training in MIMMS (Major Incident Medical Management and Support). This course is run in 47 countries and is the NATO standard for dealing with major incidents. Furthermore, as a legacy of the 2010 FWC, all hospitals are now connected to the EMS radio network which allows for communication between the Provincial Health Operations Centre, ambulances and the hospital Emergency Centres.


The hospitals were tested for their major incident capability in November 2009. This test was performed by means of an internet based simulation exercise which was overseen by the SUNY University of New York. The final tool in the hospital preparations was the development of an electronic ‘Bed Bureau’. This internet based system allows hospitals to update their bed availability. This live data is now available in the EMS Control Centre, which facilitates appropriate bed allocation, as well as proactively managing hospital bed availability. Again this includes both private and public hospital beds. A comprehensive EMS plan was designed, with the primary aim of providing cover to all the 2010 FWC activities to ensure that the normal day-to-day EMS service to the public was not compromised. To achieve this, 45 additional ambulances were procured and 300 additional EMS practitioners were employed. The Department adopted an integrated approach to the delivery of EMS services for the event by including the private EMS and South African Military Health Services in the planning and deployment. These services joined forces with the METRO EMS service in coverage of the events, ensuring that normal EMS services were not negatively impacted. Aeromedical services were also improved with the addition of two new air ambulance helicopters into the fleet run by the South African Red Cross Air Mercy Service, in conjunction with the Provincial Department of Health. One helicopter operates out of Cape Town International Airport while the other is stationed in Oudtshoorn so as to service the Southern Cape and Karoo. Additional medical equipment procured for EMS to meet its obligations to the event ranged from standard ambulance equipment to more specialised equipment, such as transport isolation chambers which are used to transport highly infectious patients, a mobile eight bed medical facility designed and built locally in Cape Town. By investing in staff, equipment and systems, the Department ensured an ongoing legacy of improved service to the citizens of the Province. The Western Cape Health System (Public and Private) delivered on the 2010 FWC and, thanks to the mega-event, we have a lasting health legacy – which began in 2009, a full year and a half before the event, owing to proactive planning and excellent organisation.

Staff • •

340 new EMS staff employed; 1000 staff members trained in Major Incident Medical Management Systems (MIMMS).

Equipment • 30 new ambulances and medical utility vehicles; • A medical Procedures Container which can be used for rescue operations and mass casualty situations; • Helicopter upgrades for improved mountain and sea rescue operations; • R6m spent on medical equipment.

Systems • • • • •

Electronic Bed Bureau – a digitalised system enabling data flow between pre-hospital and hospital services (public and private) for bed availability and status, allowing ambulance routings to be done pro-actively; Creation of MIMMS manual for the South African context; Hospitals (public and private) underwent training in the Hospital MIMMS course; Hospitals now have radio communication with EMS Metro Control, linked to integrated medical systems and services; Creation of opportunities for South Africa to host future mass gatherings and world-class events.

- Dr Wayne Smith, 2010 Emergency Medical Services One of two new helicopters bought for the World Cup preparations All images courtesy EMS


The event saw the improvements of safety and security systems in general and an increase in awareness of the importance of ensuring safe environments.



// SAFETY AND SECURITY South Africa is known for high crime rates and is popularly perceived as an unsafe destination. However, the hosting of the 2010 FWC presented an opportunity for all South Africans to showcase their hospitality by welcoming all visitors, as well as their competence in hosting the tournament in a safe environment. The event saw the improvements of safety and security systems in general and an increase in awareness of the importance of ensuring safe environments. Even though this was brought about specifically for the 2010 FWC, the long-term benefits for all South Africans since the tournament are a true legacy. The South African Police Service (SAPS) led safety and security planning for the 2010 FWC and collaborated with numerous public and private sector stakeholders to ensure the creation of a safe environment for all visitors, spectators and locals. SAPS was represented on the Provincial Technical Steering Committee.

Members of the South African Police Service deployed at the George FanJol. Courtesy Pixel Place

Disaster management overview Disaster Management in the Western Cape was upgraded and extended across all the operational areas for the 2010 FWC. With the large numbers of visitors and spectators expected to visit the Province during the tournament stresses were expected on essential and utility services, such as water and electricity supply. Health and transport systems at accommodation nodes and along the entire event footprint areas and tourist attractions were expected to take strain. The Disaster Management workstream ensured that all role-players within the Province, including all 30 municipalities, were part of the disaster risk reduction process for the 2010 FWC. The Provincial Disaster Management Centre (PDMC) spearheaded an integrated approach, in ensuring that all possible risks were identified and necessary reduction and recovery plans were developed, tested and implemented before the event took place. A 2010 FWC Disaster Management policy was developed, which covered the following key tasks:

Planning, coordination and implementation


In the Western Cape planning for the 2010 FWC began in earnest in 2006 with the participation in infrastructure design including the stadia (particularly Cape Town and Philippi Stadia) and transport plans (road upgrades, Cape Town International Airport and station upgrades, FIFA protocol routes, team routes, stadia access routes, FanJols, and their communication). In addition, numerous specific plans were developed including an overall safety and security event plan with detailed sections for each venue and event, disaster management plans, medical emergency plans, fire and rescue plans, transport plans, tourism plans, and contingency plans, as well as standing operational procedures. Four test events hosted at the Cape Town Stadium before the start of the 2010 FWC provided an opportunity to test some of these plans, as well as the readiness of the Stadium.

Test events allowed officials to familiarise themselves with the venues and surrounds; simulation exercises were run to test crowd control, aviation, communication channels and also collaboration with external role-players. Approximately 2 500 people were trained in crowd control and the overall safety and security plan involved 3 600 existing police officers throughout the Province. Over the last three years some 1 200 new SAPS members were trained each year and were based at either police stations or involved in 2010 FWC safety and security operations. Police reservists were trained in basic policing, fire arm usage and first level crowd control. The National Minister of Justice and Constitutional Development, Mr Jeff Radebe, assured South Africans and tourists that the 2010 FWC tournament would be contested and celebrated in a safe environment.

The Police Department is fully ready to attend to any security challenges posed by this tournament. Likewise, as integral to the Justice, Crime Prevention and Security cluster (JCPS ), we made preparations with regards to ensuring justice in the event that various matters warranting prosecution arise…..Let me reassure you that all law abiding citizens and visitors alike need not worry because of the stringent measures we will apply to ensure safety and security of both citizens and visitor coming here to watch this football spectacle. - Minister Jeff Radebe, at the launch of the dedicated 2010 FWC courts.

• • • •

Overseeing the coordination, monitoring and support of an integrated disaster management structure, before, during and after the 2010 FWC; Establishing a uniform approach in identifying, assessing and monitoring disaster risks that would be informed through the disaster management planning processes; Developing and implementing disaster risk reduction measures including contingency plans for all the identified risks; and Ensuring sufficient capacity for disaster response.

The project plan was shared with all the heads of the disaster management centres within the Province as well as with SAPS and SANDF. Other important players (electricity, water, health and medical, transport, natural disasters, etc.) were also incorporated. Coordination structures were instituted, such as Heads of Centres, Emergency Management and Emergency Communication work groups, and Disaster Management was also represented on the Provincial Technical Steering Committee. Risks were identified, assessed and monitored by conducting Risk and Vulnerability Assessments (RAVA) on provincial and municipal levels. A GIS tool was developed based on current RAVA’s in the Province and was combined into a singular GIS software program. During the development of the Provincial/Municipal Risk profiles, 24 probable hazards were identified and rated according to high/medium/low risk categories. The PDMC developed a generic plan which was adopted and implemented for the 2010 FWC by all spheres of government and by most line function departments in the Province. In ensuring capacity for disaster response, disaster response plans were evaluated and tested at several phases of the planning process. A national audit was also conducted prior to the event and mechanisms developed which included other stakeholders such as EMS and safety and security operations. The legacy includes Disaster Management Plans for the City of Cape Town and the five District Municipalities of the Overberg, Central Karoo, Eden, Cape Winelands and the West Coast. Plans now also exist for state-owned enterprises including Eskom, PRASA, Metrorail, Shosholoza Meyl, Transnet Freight Rail and ACSA.



The main role of the provincial Department of Community Safety in relation to the 2010 FWC was to provide civil oversight of the police and policing agencies focusing in general on the efficiency and effectiveness of SAPS and the Metro Police – to ensure that everyday policing and crime prevention continued, despite the hosting of the tournament. The department was also required to provide operational law enforcement over provincial and national roads, train traffic officers and conduct road safety awareness throughout the Province. For the 2010 FWC, the key objective was to ensure the safe movement of teams from Team Base Camps to the games and training venues, and likewise for the FIFA Family and fans. Whereas Cape Town’s traffic officers were responsible for escorting within the Host City, the Department took responsibility on Provincial and National roads. In the Eden District, the French, Danish and Japanese teams were escorted from arrival to departure.

Despite the misconception ahead of the tournament that because SAPS would be primarily focused on the 2010 FWC events, crime in the surrounding local communities would increase, a drop in the crime rate was reported for this period.

Effective policing and traffic safety

While municipal roads usually fall under the mandate of the municipal traffic departments, the Department provided support to municipalities as they did not always have capacity independently to provide these services. Working together, provincial and local traffic authorities escorted the teams based in Eden between their TBC hotels and George Airport and their training venues, sometimes into the early hours of the morning as teams flew back by chartered plane from their matches in the rest of the country. Provincial Traffic College students were able to gain extensive experience through working on this mega-event through on-site training opportunities. Having qualified, they are all now permanently employed. Working together on this mega-event enabled the various traffic, EMS, safety and security officials to build enduring relationships. This cooperation will benefit service delivery in future.

First Test Event at Cape Town Stadium Š Eric Miller


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CapeAbility Social Development Chapter  

World Cup book celebrating the 2010 World Cup in the Western Cape, South Africa.

CapeAbility Social Development Chapter  

World Cup book celebrating the 2010 World Cup in the Western Cape, South Africa.

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