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2011 BOOK #1

NEW RELEASES & CATALOG PROMOTIONS

2011 September/October Releases


VeggieTales Fall 2011 Toy Rebate Program All of our best-selling and new toys will include mail-in rebates for your customers! Toys priced $19.99 and below include a $3.00 rebate. Toys priced above $19.99 include a $5.00 rebate.

Toys with $3.00 rebate:

UPC

Price

Veggie Dough Play Set Veggie School Bus LarryMobile Larry’s Silly Suits Veggie Xylophone Veggie Drum

820413000103 820413000905 820413000400 820413001100 820413001261 820413000301

$14.99 $14.99 $19.99 $15.99 $14.99 $14.99

820413000707 820413001247 820413000509 820413001230 820413000318

$24.99 $39.99 $24.99 $29.99 $21.99

Toys with $5.00 rebate:

Princess Castle Playset Veggie Singalong CD Player Veggie Nativity Play Set Veggie Noah’s Ark Play Set Veggie Vertible Remote Control Car

How the program works: • Each toy comes with a rebate sticker indicating a $5.00 or $3.00 savings to customer • Customer saves their receipt after purchase and visits “veggietales.com/rebate5” or “veggietales.com/rebate3” to download their rebate form • Customer fills out form and mails in to receive cash back directly from rebate company • Customer gets great savings with no hassle for the retailer!

Program begins September 1, 2011


DRESS UP FUN WITH BOB & LARRY! VeggieTales favorite beloved characters are now available in costumes for kids! Perfect for playtime, costume parties and fall events! Product Highlights: • Costume fits kids sized 2-4T • Flame retardant material • Great for both boys and girls!

Bob and Larry Packaging Dimensions (each): 14” tall 11” wide .25” deep

Non-returnable

Bob The Tomato Costume UPC: 820413000288 SRP: $19.99 Wholesale Price: $10.00 Ship Date: September 10, 2011 Order Due Date: August 23, 2011

Larry The Cucumber Costume UPC: 820413000295 SRP: $19.99 Wholesale Price: $10.00 Ship Date: September 10, 2011 Order Due Date: August 23. 2011


VALUES TO GROW BY

Lessons for a Lifetime for Kids! Introduce kids to timeless biblical lessons and values in a way they can easily understand, using favorite VeggieTales shows and this companion teaching guide! With lessons on sharing, helping, self esteem, courage, and more, this curriculum is ideal for Sunday School, outreach events, Mom's Day Out and family devotions! Product Highlights:

overview of • Complete 17 popular

VeggieTales shows and their corresponding lessons Engaging and age appropriate discussion guide for kids ages 4 - 8 Summaries of biblical text and key verse references Thought provoking questions to help kids apply the lessons to their daily lives Reproducible activity and coloring pages throughout

• •

9 9 $ 19 SRP

• •

Includes lesson guides for 17 VeggieTales shows • A Snoodle’s Tale • A Lesson in Self Worth • Abe and the Amazing Promise • A Lesson in Patience • An Easter Carol • A Story of Jesus’ Resurrection • Are You My Neighbor • A Lesson in Loving Your Neighbor • Duke and the Great Pie War • A Lesson in Loving Your Family • Esther… The Girl Who Became Queen • A Lesson in Courage • Gideon: Tuba Warrior • A Lesson in Trusting God

• It’s A Meaningful Life • A Lesson in Being Content • Lyle the Kindly Viking • A Lesson in Sharing • Moe and the Big Exit • A Lesson in Following Directions

• Pistachio: The Little Boy Who Woodn’t • A Lesson in Listening To Your Parents • Saint Nicholas • A Story of Joyful Giving • Sumo of the Opera • A Lesson in Perseverance

• Sweetpea Beauty • A Lesson about True Beauty • The Ballad of Little Joe • A Lesson in Facing Hardship • The Star of Christmas • A Story of Jesus’ Birth • ‘Twas The Night Before Easter • A Story of the Real Meaning of Easter

Values to Grow By Updated & Expanded Edition ISBN: 978-1-60587-314-5 Price $19.99 Street date: September 10th, 2011 Order due date: August 26, 2011

Values to Grow By Dimensions: 11” tall 8.5” wide 72 pages plus cover


Listen and Help Along with Bob & Larry! When Larry's new Space Squadron game finally arrives, he's so anxious to play that he forgets to read the directions. When his friends do their best to tell him, Larry refuses to listen! What happens? His game goes 'KERPOW!' That's when Larry learns a valuable lesson in listening as his friends come to the rescue. Kids will discover, right along with Larry, that God gave friends and family to help us through each day---so when we listen we don't miss what others have to say!

Also includes two classic shows: “Pistachio — The Little Boy Who Woodn’t” and “Josh and the Big Wall.”

IN STORES SEPT. 10TH!

ALL NEW COLLECTIONS with BRAND NEW STORY-SONGS!

When Joe's mom breaks her big left toe, Bob the Tomato decides to help. Larry and Joe offer their 'superhero' help, too, but that's not exactly what Bob has in mind. Kids will discover right along with Larry and Joe that everyone can be a superhero if you lend a helping hand!

Includes two classic shows: “Tomato Sawyer and Huckleberry Larry's Big River Rescue” & “Lyle the Kindly Viking.” IN STORES SEPT. 10TH!

Larry Learns to Listen DVD UPC: 820413121594 Price: $14.99 Street Date: September 10, 2011 Order Due Date: August 26, 2011

Bob Lends a Helping Hand DVD UPC: 820413121495 Price: $14.99 Street Date: September 10, 2011 Order Due Date: August 26, 2011


When it seems you have nothing to bring… What gift can you give the King? In this Veggie-version of a holiday classic, Junior Asparagus stars as The Little Drummer Boy, a lonely child who finds the true meaning of Christmas when he stumbles upon the birth of the baby Jesus. A story of generosity, hope and love, this timeless tale will warm the hearts of children everywhere!

Includes an all new recording of “The Little Drummer Boy” by Grammy and Dove Award Winning artitsts BeBe and CeCe Winans!

THE LITTLE DRUMMER BOY EVENT KITS

• • • • • • •

National print advertising Radio advertising and promos TV satellite tour promotions Theater trailer promotion to nearly 1500 screens Retail advertising and circulars, in-store displays, window banners Online advertising and promotion on entertainment, parenting and kid sites and nearly 1,000 mommy blogs Promotional partnership with Veggie Stix and Brothers All-Natural Fruit Crisps for up to $10.00 savings!

• •

rebate offer with purchase of The Little Drummer Boy and Veggie Christmas Favorites Extensive PR campaign including broadcast TV media with BeBe and CeCe Winans Charity organization partnership with World Vision Gift Catalogs - over 27M impressions.

Merch Materials COMING SOON POSTER

in your store! Each kit contains an activity guide, posters, balloons, stickers and event disc!

FLOOR DISPLAY

• Street Date October 1, 2011 • UPC: 820413120306 • Price: $45.00 (offset with 3 DVDs “It's a Meaningful Life,” “St. Nicholas,” and “Princess & the Popstar”)

DISPLAY ALSO FEATURES:

• O Holy Night - Journey of A Little

• Ship Date: August 26, 2011 • • FREE • 820413120382 • The Little Drummer Boy DVD UPC: 820413120399 Price: $14.99 Street Date: October 1, 2011 Order Due Date: September 16, 2011

Drummer Boy CD “Christmas Is Finally Here” book from Ideals (call Ideals at 1-800-586-2572 to place an order) Veggie Christmas Favorites 4 Show Boxed Set

Give a Gift - Change a Life

with a gift from World Visions Gift Catalog Learn more at www.veggietales.com/worldvision

© 2011 Big Idea Entertainment, LLC. VEGGIETALES®, character names, likenesses and other indicia are trademarks of and copyrighted by Big Idea Entertainment, LLC. All rights reserved.

Marketing Highlights

• $10.00 consumer mail-in

• Ship Date: September 2, 2011 • Price: $10.00 • UPC: 820413120368 • Host a VeggieTales Christmas party


A CHRISTMAS MUSIC CELEBRATION!  TRACK LISTING*

1 Hark the Herald Angels Sing 2 Do You Hear What I Hear? 3 It's About Love - featuring Wynonna Judd

4 Was He a Boy Like Me? 5 Can't Smile Without Ewe 6 Meant to Be - featuring Steven Curtis Chapman

ONLY

9

$ 99 SRP

7 Silent Night 8 What Child Is This/ The First Noel

9 Give This Christmas Away -

featuring Amy Grant & Matthew West

10 Oh Holy Night 11 Away In A Manger 12 The Little Drummer Boy -

featuring BeBe & CeCe Winans

Approx Running Time: 36min

Marketing Highlights:

• Features never-before

released on CD songs from Amy Grant & Matthew West, Steven Curtis Chapman, and BeBe & CeCe Winans!

• Best loved Christmas carols sung

by the Veggies, including three new tracks “O Holy Night,” “Can't Smile Without Ewe” (from “The Little Drummer Boy”) and “Do You Hear What I Hear?”

O Holy Night: Journey of a Little Drummer Boy CD Price: $9.99 UPC: 820413115722 Street Date: October 1, 2011 Order Due Date: September 16, 2011

• VeggieTales CDS have sold over 7 million to date

• Featured on "The Little

Drummer Boy" floor display

© 2011 Big Idea Entertainment, LLC. VEGGIETALES®, character names, likenesses and other indicia are trademarks of and copyrighted by Big Idea Entertainment, LLC. All rights reserved.

*(songs and sequence subject to change)


The Little Drummer Boy Play Set! 9 9 $ 10 Re-enact the story of VeggieTales "The Little Drummer Boy" with this 4 piece playset. Features Junior Asparagus as Aaron, The Little Drummer Boy, and his beloved animal companions, Joshua the Camel, Samson the Donkey and BaaBaa the Sheep! A great companion set to the Veggie Nativity Playset!

SRP

Product Highlights • Durable molded plastic figurines

Little Drummer Boy 5.8” tall Character Set 13” wide Packaging 2” deep Dimensions:

Veggie Nativity Playset

• Same dimensions as Nativity set characters - great addition to a popular toy! • Features characters from new VeggieTales “The Little Drummer Boy”

$2499

$

SRP

This precious 14 pc toy set has beloved Veggie characters depicting the Nativity scene. This fun and durable set is sure to become a favorite part of family traditions in teaching children the story of Christ’s birth! Nativity Playset Packaging Dimensions:

Non-returnable

10.5” tall 12.25” wide 4.5” deep Little Drummer Boy 4pc Character Set UPC: 820413001254 SRP: $10.99 Wholesale Price $5.50 Street Date: October 1, 2011 Order Due Date: September 16, 2011

5

INCLUDES

Veggie Nativity Playset UPC: 820413000509 SRP: $24.99 Wholesale Price: $12.50 Street Date: October 1, 2011 Order Due Date: September 16, 2011

MAIL-IN REBATE OFFER!


LEARN & PLAY THE VEGGIE WAY! Veggie Toy Drum This colorful drum for little ones includes kid-sized drumsticks and a convenient carrying strap! Kids can play to the beat of their favorite Veggie songs, with this durable drum that features all their favorite characters!

9 9 $ 14

$

Xylophone Packaging Dimensions: 4” tall 16.1” wide 7.1” deep

3

MAIL-IN REBATE OFFER!

INCLUDES

Veggie Toy Xylophone

$

MAIL-IN REBATE OFFER!

Learn musical notes and play your favorite songs on this fun, colorful xylophone! Includes music on the back of the box for “Jesus Loves Me,” “God is So Good,” “Twinkle Twinkle Little Star” and “Mary Had a Little Lamb!”

Non-returnable

3

INCLUDES

SRP

Veggie Xylophone UPC: 820413001261 SRP: $14.99 Wholesale Price: $7.50 Street Date: October 25, 2011 Order Due Date: October 7, 2011

$14 99 SRP

Veggie Drum UPC: 820413000301 SRP: $ 14.99 Wholesale Price: $7.50 Street Date: October 1, 2011 Order Due Date: September 16, 2011

Drum Packaging Dimensions: 5.8” tall 9.8” wide 9.8” deep


ALL ABOARD FOR FUN!

This colorful Veggie version of Noah's Ark will provide hours of fun for kids with 6 sets of animals, Noah (Larry the Cucumber) his wife (Petunia Rhubarb), a dove and other playful accessories!

9 9 $ 29 SRP

PRODUCT • Set features 16 pieces HIGHLIGHTS • Portable - all pieces stow inside ark

• Helps teach children the classic story of Noah • Most requested biblically based toy from VeggieTales' consumers!

Noah’s Ark Packaging Dimensions: 13” tall 14.5” wide 7.75” deep Non-returnable

Noah's Ark Playset UPC: 820413001230 SRP: $29.99 Wholesale Price $15.00 Street Date: October 25, 2011 Order Due Date: October 7, 2011

5

INCLUDES

$

MAIL-IN REBATE OFFER!


Veggies on the Go in the

Veggie Vertible!

VeggieTales’ first remote control car just for little ones! Features easy controls for small fingers, plus favorite characters Junior Asparagus and MAIL-IN Laura Carrot in the REBATE OFFER! driver's seat!

5

INCLUDES

$

Non-returnable

Veggie Vertible UPC: 820413000318 SRP: $21.99 Wholesale Price: $11.00 Street Date: October 25, 2011 Order Due Date: October 7, 2011

Product Highlights

move car forward, • Controls backward, left and right control works within a 20 • Remote foot radius • Uses 6 “AA” batteries (not included) removable Laura & Junior • Features characters

© 2011 Big Idea Entertainment, LLC. VEGGIETALES®, character names, likenesses and other indicia are trademarks of and copyrighted by Big Idea Entertainment, LLC. All rights reserved.

Packaging Dimensions: 5.5” tall 11” wide 6.75” deep


LIGHT YOUR WORLD! Bob and Larry Party Lights! Bob & Larry Party Lights make the perfect addition to a child's room, a patio, or a Veggie-themed Christmas tree!

$14 99 SRP

Bob & Larry Party Lights Packaging Dimensions: 5.5” diameter 5.125” tall

Non-returnable

Bob & Larry Party Lights UPC: 820413001278 SRP: $14.99 Wholesale Price: $7.50 Street Date: October 25, 2011 Order Due Date: October 7, 2011

Product Highlights • Features Bob & Larry molded characters • UL approved • 10 Light Set/10 feet in length • Designed for Indoor or Outdoor use • Holiday colors - but works for all year round! • Connect up to 3 strands together!


4 Great Holiday shows on two DVDs! This set contains VeggieTales’ entire Christmas collection packaged in a beautiful keepsake box! Product Highlights

• Features Veggies bestselling

Christmas stories - “The Toy That Saved Christmas,” “The Star of Christmas,” and “Saint Nicholas: A Story of Joyful Giving.”

• Also features “Christmas Song

Singalong” - 10 music videos of favorite (and silly!) Veggie Christmas songs - karaoke style for singing along!

ONLY

9 9 $ 19

• Over two hours of Veggie fun for

SRP

Christmas!

• $10.00 mail-in rebate when

customer purchases this DVD and “The Little Drummer Boy” DVD

• Featured on “The Little Drummer Boy” floor display

Veggie Christmas Favorites UPC: 820413121693 SRP: $19.99 Street Date: October 1, 2011 Order Due Date: September 16, 2011


Our lowest prices EVER on our best-selling DVDs including blockbusters like The Wonderful Wizard of Ha's, Lord of the Beans and Jonah - A VeggieTales Movie! All featured in a new, space efficient slimline display for optimal placement in-store!

• Easy set-up display holds 64 DVDs • Promotion wholesale cost - $536 for 128 DVD • • •

prepak (16 of each DVD) + Free Display! Non-display option - 64 unit minimum requirement $268.00 wholesale (8 of each DVD) One-way non-returnable sale Replenishment Units available through December 18, 2011

Fall 2011 Bargain Bin 128 Unit Pre-Pack Street Date: UPC: 820413122607 October 18, 2011 Wholesale Price: $536.00 Order Due Date: September 30, 2011

Display measures 60.75 inches high x11.75" wide x 13.5" deep

64 Unit Pre-Pack UPC: 820413122713 Wholesale Price: $268.00


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