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Jeff ’s Secret #1

Jeff generally arrives at work before sunrise...

“Long Hours and Hard Work”

Jeff’s goal in getting to work so early is to get all of his paperwork done and be available throughout the day to service his listings with other realtors, work with buyers and network. You will not find Jeff on the golf course, card room, etc.; he gives 100+% to his career and family.

Where did Jeff get his work ethic? Prior to becoming a realtor in 2001, Jeff spent the preceding 9 years in the textile industry, working with both buyers and designers, selling home furnishing fabric to manufacturers, distributors and retailers of furniture, draperies and bedspreads. Jeff traveled an exhausting 35 weeks per year and rose to executive vice president during this time.

Huh?? Jeff says, “The early bird gets the worm.”

When the company was sold, Jeff turned down a pay increase and promotion to move from Chicago to New York; elected to change industries and made a promise to his family to have dinner at home each night with his wife and children.


Jeff Lichtenstein

..and works long past dark.

Jeff ’s role models and heroes Jeff’s Dad and Mom

Walter Payton

As a child, Jeff observed his dad leave for work every morning at 6 am, come home with 1 or 2 briefcases, and often found him working at the breakfast room table at 2 am.

When Jeff was a young impressionable adult, one of his heroes was Walter Payton, the famous running back for the Chicago Bears. Payton had a workout routine that was incredibly tough and grueling, running up and down “Walter Payton’s Hill” for hours.

Jeff’s softer side comes from his mom. She has dozens of friends, always looks on the bright side of things, gives people the benefit of the doubt, and is persistent in the most positive way.

Other players would visit “Walter Payton’s Hill” and attempt his routine. No one could even come close to finishing. Walter Payton never missed a game due to injury, his workouts left him in fabulous condition.

She is thoughtful, caring and forgiving. Jeff picked up these traits from her.

How Jeff Sold 352 Homes In 8 Years.

Tiger Woods Jeff admires Tiger Woods, who is known as the hardest worker in golf. No doubt that Tiger is #1 in golf today; it is his natural talent combined with his tremendous work ethic that Jeff attempts to emulate. 3

Jeff ’s Secret #2

“Preparing Your Home for Sale”

Jeff’s vast experience in both selling homes and working with designers in the textile industry, give him a unique set of skills to help the home seller properly prepare their home for sale. Some homes are in ’pristine shape’, ready to be put on the market immediately. Others, while perfect for the individual home owner, may have


personal tastes that need to be changed to enhance its appeal to a wider audience of buyers. For example, a pink master bedroom may need to be repainted a neutral color, a cluttered room may need to be organized, garages are notorious for becoming ‘garbage dumps’ and need to be cleaned up, and landscaping may need to be cut back and freshened up.

Jeff Lichtenstein

Jeff ’s Secret #3

“Advertising and Marketing”

Jeff’s basket of skills includes the belief that both traditional and digital media play important roles in selling homes


left by his competitors. Jeff continues to utilize newspaper ads heavily, knowing that most buyers read and respond to his ads and open houses. You will find Jeff’s ads with photos every Sunday in the Palm Beach Post Residences Section.

While many Realtors are cutting back on newspaper advertising, Jeff is taking advantage of this void WOULD YOU LIKE TO KNOW THE VALUE OF YOUR HOME? CALL JEFF FOR A FREE CONFIDENTIAL EVALUATION AT 346-8383 New Construction

Stunning 6 BR w/lake-golf views. Gourmet kit. Incredible rock waterfall slide pool.

Replacement Value 6.1m

Admirals Cove $3,895,000

Magnificently constructed & architecturally designed Old World Estate with guest home on 3/4 acre.

Preston PGA National $699,000 Beautifully rennovated with endless golf & lake views on 1/3 acre. Gourmet kitchen. Incredible details.

Canterbury PGA National $499,000

Beautiful lake views. 3BR + study + loft. Immaculate with an abundance of upgrades & storage

Ryder Cup PGA National $349,000

Spectacular golf & lake views. Rarely avail 3BR first floor condo. Great Room floorplan. Available furnished.


1 Sheldrake Lane Marlwood PGA National $1,199,000

Old Palm


Magnificent Dreamstar custom home. 5BR/BA 13,000-Sq.Ft. 2000 bottle wine cellar & theater.


e 1-




Hawk’s Landing Ibis $3,795,000 Gorgeous 8500 sq.ft. estate with

spectacular views. Built by Kribb. Game room & proffessional theatre.

Sedona Mirabella $649,000

Premier lake locale on nearly ¼ acre. Private yard, pool & garden. Immaculate & upgraded.

Marlwood PGA National $450,000

Breathtaking sunsets & preserve views. Remodeled 4BR. Ext loggia & pool/spa. Avail furn at $499,000.

Eagleton Lakes PGA National $325,000

Delightfully open & spacious 3BR ranch home. Screened lanai & lush backyard. Available turnkey.

Addition by Elite Property

Admirals Cove $2,595,000

Premier private locale with open water views. Abundant uses of marble/plaster. Dock included. No membership required!

Porto Vecchio Mirasol $649,000

Fabulous preserve views. 3BR + study with lots of upgrades. Golf membership. Available furnished.

Eagleton Estates PGA National $419,000

Beautiful extensive renovation. 4BR ranch on huge lot with spa. Granite/porcelain/ stainless.

Club Cottages PGA National $289,000

Delightful lake & golf views. Remodeled with wonderful kitchen & great room. The perfect getaway!

1 Acre

Egret Meadow Ibis $1,595,000 Magnificent Simmons old world Mediterranean home. Pool terrace, cabana & gazebo. Stunning views.

Newhaven Abacoa $649,000

Warm & inviting 5BR home on beautiful private preserve setting. Abundance of upgrades.

Resort Villas PGA National $399,000

Stunning golf/lake views with rare SE exposure. 3 BR, Open & spacious. Steps to the club.

Barclay Club PGA National $275,000

Sensational 3BR + loft. Stylish Florida retreat. Volume & cathedral ceilings. Private patio & yard.

Bay Hill Estates $899,000

Fabulous & expansive 4BR + study with a warm floorplan. Sophisticated usage of the very finest materials.

Marlwood PGA National $525,000

Gorgeous preserve with true yard & pool on 1/3rd acre. Sophisticated 4BR informal/ formal floorplan.

Burwick PGA National $389,000

Situated on a hard-to-find 1/3rd acre off of a quiet cul-de-sac. Warm and inviting 4BR ranch.

Windermere PGA National $225,000

Picturesque & treed park like views. Great room with outdoor patio. Wood & quartz kitchen. Available furnished.

Preston PGA National $899,000 Incredibly remodeled home on ½ acre. Wow! gourmet kit. Huge deck with waterfall pool/spa.

Preston PGA National $499,000

Fabulous light-filled & open 4 BR/3.5 BA Mustipik custom. Newer kit, fl’s, roof. Priv pool.

Bristol Club PGA National $349,000

Charming & rennovated 3BR with rivate golf views. Gourmet kitchen, faux, moldings, volume ceilings. 2 patios.

Lighthouse Cove $189,900 Terrific newer 2BR condo with plentiful upgrades in desirable locale. Available turnkey with $30k in furnishings.

International Relocation

How Jeff Sold 352 Homes In 8 Years.


Pricing Your Home Jeff will give you a “no holds barred” assessment of what you need to do to improve both your home’s market appeal and to optimize its sales price. Jeff will then give you guidance on how to price your home but that decision is always yours.

Networking Jeff is very well known throughout Jupiter and Palm Beach Gardens. He has a fine reputation among past clients. His name has been heavily advertised and marketed and is known by many as the “go-to guy” by both buyers and sellers.

Postcards Jeff believes that direct mail is an effective tool in his arsenal. Many sales are internal and come from residents and friends within the community.

Open Houses Jeff rotates his listings and has open houses almost every weekend. This enables both residents in the community and other buyers who respond to newspaper advertising, postcards, and internet leads to view your home on Sundays. Jeff wears both his seller’s famous chocolate chip cookies.


hat and chef’s hat at your home, baking his

Jeff Lichtenstein

Photography and Video Tours Jeff has your home professionally photographed, inside and out for use in virtual tours on the internet, brochures, postcards and cable television.

Jeff’s top notch “IT & Graphics Firm” The evening your home is listed with Jeff, his “IT & Graphics Firm” does the following: 1. Enters your home into the Multiple Listing Service, MLS. 2. Begins work on your brochure. 3. Does all computer and internet related functions. 4. Creates your ad copy for the Sunday paper 5. Populates your home into other realtor websites through IDX, Information Data Exchange. 6. Puts your home on many websites both in the US and worldwide. 7. Keeps you informed of where your home is being advertised every step of the way. How Jeff Sold 352 Homes In 8 Years.


Jeff and his team stay way ahead of the curve on technology The internet has become Critically important to advertising and marketing your home We take each listing and prepare your home for insertion onto the internet. Some of these are done by Illustrated Properties graphics web personnel, others are done by Jeff’s IT staff. For example, your home will appear on, the most important website. We take full advantage of the site and others, by enhancing your listing with photos, verbiage, video tours, and other items appropriate to your particular home. Through our 6 affiliations your home will be entered in thousands of websites.

Locally your home will appear on, www.palmbeachpost. com,, and all realtors IDX sites. This also includes social networking websites as well.

Nationally your home will appear on,,, www., plus hundreds of websites through our affiliations.

Internationally your home will appear in websites through out the world through our affiliates.


Jeff Lichtenstein

Jeff has 2 major websites: This is Illustrated Properties main website. Illustrated has over 500 agents, 15 local offices, and a terrific affiliate program, which drives an enormous amount of traffic to this site.

In addition to Illustrated’s site above, Jeff’s website was designed by an award-winning luxury real estate design firm with incredible buyer’s lead capturing and SEO (Search Engine Optimization) skills. This site utilizes leading edge technology and a user-friendly wide-screen format to give information that buyers want and to show case your property. While the internet is constantly changing, Jeff is quick to utilize the latest technology innovations to make sure his clientshold a significant advantage over the competition. Jeff’s site instantly alerts a client when a property that matches their needs becomes available.

Lead CapturINg is one of the most vital elements of our website. It simply means capturing or obtaining the contact information, name, and email, of our sites visitors. We then obtain permission to contact them with new listings, open houses, price changes, and other promotional material we use from time to time.

Jeff’s site has unique tools and information that will not be available on any other site. has local information about the area and frequent updates to keep the site fresh and give buyers a reason to keep coming back. MLS integration, map searches, blogs, cell phones... does that, and put award-winning design on top of it.

How Jeff Sold 352 Homes In 8 Years.


Jeff ’s Secret #4

“I represent Illustrated Properties, the Market Leader in Northern Palm Beach”

#1 Real Estate Company in Northern Palm Beach County based on MLS statistics Over $643 million in real estate sales annually; over 2278 homes sold annually 500+experienced real estate agents; ranked 96th largest real estate company in US Exclusive affiliate of Christie’s Great Estates; Member of RELO Relocations Services


Jeff Lichtenstein

Powerful Marketing & Advertising Illustrated Properties has a long tradition of excellence in marketing. With the help of a full-service marketing department and in-house graphic designer, we create custom pieces that help market your property to potential buyers. We understand the importance of marketing exposure, that is why we advertise in a wide range of publications. You will find our ads both in glossy high-end magazines with world-wide distribution, as well as local real estate publications and newspapers.

How Jeff Sold 352 Homes In 8 Years.


Affiliates One of the reasons Jeff joined Illustrated is the strength of its Affiliate program. The purpose of these affiliates is to extend the reach of our marketing and advertising beyond the local area, both nationally and internationally to:

Buyers both relocating to our area, and Buyers of 2nd homes. Illustrated belongs to all the best and most well-developed real estate networks in the industry. Below is Illustrated’s Global Network. At Illustrated Properties we understand that the right buyer for your home might not live around the corner. In this global marketplace buyers are coming to Florida from all over the world. Each network we belong to sends us qualified buyer referrals. We also reap the benefits of having our listings promoted on all the networks’ websites and through various other marketing venues.

The largest international network of brokers solely dedicated to marketing luxury properties, with over 850 real estate offices in more than 40 countries. A network comprising nearly 700 of the finest independent real estate companies from around the world. Leading RE is #1 in both market share and relocation. All Illustrated Properties’ listings appear on Leading RE’s relocation home search website, www.

The luxury division of Leading REAL Estate Companies of the World. All Illustrated Properties’ listings over $1 million appear on their award-winning website,

A global network of brokerages chosen for their success in marketing luxury properties. All Illustrated Properties’ listings over $500,000 appear on

A marketing platform devoted exclusively to showcasing luxury properties on the Internet. All Illustrated Properties listings over $1 million appear on this website. 12

Jeff Lichtenstein

Jeff ’s Secret #5

“A Whole Lot of Little Things” Jeff’s upbringing: Jeff was raised to always tell the truth, just like abe Lincoln. You can rely on Jeff to give you a straightforward opinion on the value of your home, feedback from showings, if your house is priced correctly, etc.

Jeff’s first listing was an old house with a garage stuffed full of old junk. Jeff came the next day in gym shoes and a t-shirt, got a broom, and with the help of the owner (who sat in his lawn chair and directed) cleaned that garage himself. There were cobwebs, dead insects, all kinds of grimy stuff, but at the end of the day, it was spotless.

to try the cookies, but he found them hard as well. The client called the gift company to complain about the cookies only to find out they were dog biscuits. Jeff and his client still laugh about this to this day and remain good friends.

One day, Jeff arrived early for a showing and the kitchen was a mess, with eggs stuck in one frying pan, and bacon grease in another. 15 minutes later it was perfect, ready to be shown. Jeff sent a gift basket to one of his new clients. He knew his client loved dark chocolate, red wine and had 2 wonderful dogs. His client called him 3 days later to say the dark chocolate and wine were great, but the cookies were hard as a rock. The client asked his son How Jeff Sold 352 Homes In 8 Years.


Jeff ’s Secret #6

“Negotiating with Buyers”

Jeff’s 18 years of work experience has enabled him to work with every conceivable type of buyer, from the most pleasant that falls in love with your house and must have it.

“I love this house”

To the bottom dweller who will pay nothing less nothing.

“I hate your house. But I’ll buy it cheap”

Toughening Jeff Up When Jeff worked for his dad, his 2nd assignment was to work 4 years in New York. “Dad sent me there to toughen me up. Coming from the Midwest, New York was more than a bit of culture shock, but after awhile, the intimidation style wore off, and I found it fun and exciting dealing with all different types of tough characters.”

How to Close A Sale Jeff understands the buyer, he knows when to back off and when to stand firm. He simply knows how to get deals closed and this is an incredibly important trait you get when you pick Jeff to represent you.

Picking Your Agent Jeff can tell you horror stories about people who picked their friend, acquaintance, or relative to sell their house. Many of Jeff’s 2nd listings come from frustrated sellers who no longer even speak to their agents. Jeff feels that picking your agent is like picking your doctor. You wouldn’t pick a doctor that is on the golf course, card room or out shopping all day. Your home represents a very important asset in a family’s net worth, perhaps the most significant one. It should be marketed by a full-time dedicated professional.This is truer today, than perhaps ever before.

Make The Right Choice 14

Jeff Lichtenstein

Jeff ’s Secret #7

“Attention to detail is critical”

How Jeff gets your house sale written up and closed One of Jeff’s skills is helping to get the contract written up correctly so there are no problems or “outs” for the other side. An experienced detailed agent can do this. An inexperienced or less detailed-oriented agent can turn a perfectly good sale into a mess or worse. Jeff also coordinates the buyer’s inspection, mortgage appraiser, etc. Often, it’s the little things that can become big time issues. You can rely on Jeff to recognize problems in the contract and help get them corrected before signing.

Jeff ’s Secret #8

“Know what your problem is, Forrest? You don’t pay attention to detail”

“A Wonderful Family” Pictured below are Jeff’s wife Veronica, Sam, his 11-year old son, and Jade, his 6- year- old daughter.

How Jeff Sold 352 Homes In 8 Years.


Testimonials See what Jeff’s past clients have to say about him. It will give you important insight. Jeff will be glad to give you phone numbers so you can speak to any of them directly. These letters, at the end of the day, are Jeff’s report card. Jeff comments that after a tough negotiation, he gets a lot of pleasure rereading these. Some excerpts from a few:

“…Anyone who uses another broker is out of his mind!” ~ Terie and Fred Goldberg “…You have proven to us that all Realtors are not alike.” ~ Mr. and Mrs. Orren Tate “…Jeff came thru with all the promises that he made the day we met with him.” ~ Tse and Molly Bedre “…I tried to sell it myself for over a year…it took you less than 3 weeks.” ~ Robert L DiGiacomo “…The level of service, dedication and professionalism you displayed was truly exceptional!” ~ Charles and Caron Boyajian

“…Your honesty, integrity and customer focus places you in the elite class of real estate professionals.” ~ Dennis and Angela Ashwood

“…We tell people that Jeff is the one and only person to list with.” ~ Harry and Diane Jagoda “…You were able to complete a difficult sale, one that our previous broker was unable to complete.” ~ Lynne and Kanal Jerath

“…You are the first agent who we truly feel earned the commission.” ~ Jade and Lea Sloan “…What could have been a very stressful event was actually easy and painless. Again thank you!!!” ~ Sharon and Roy Apple

“…We have had tremendous compliments from our friends that he showed compassionate and sincere quality in all business dealing.” ~ Chuck and Linda Simon “…You made our selection easy! Your ideas, information, marketing plan and personal organization were far superior to anyone else.” ~ William DeMidowitz “…Jeff Lichtenstein is an exceptional Realtor. He cares about every single aspect of his job and nothing goes unnoticed or unattended.” ~ Sue Greenberg “…Thank you for your guidance and patience with me, an extremely inexperienced seller, who trusted you. I’m glad you felt comfortable advising me as if you were advising your own Mom!. Thank you for getting me through this difficult market.” ~ Rhona Bornick “…I wish I was working again so I could hire you. I would wish you good luck…but you don’t need it. You have a plan and a strategy and you’re willing to work hard. All that equals Success.” ~ Tony Cairo

“…You, my friend are the ultimate professional under complicated circumstances.” ~ Nancy and Gerald Robinson

“…In 15 years in South Florida, we have never met a real estate agent that has made such a good impression on us.” ~ Chris and Brett Handler (Dream Star Custom Homes)

Jeff Realty  

Find out how Jeff Lichtenstein sold 352 homes in just 8 years.

Jeff Realty  

Find out how Jeff Lichtenstein sold 352 homes in just 8 years.