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THE LIQUID GOLD DRESSED IN GALA More and more EVOOs are banishing plastic bottles and betting on packaging that lives up to the liquid gold inside. Known as “liquid gold”, more and more EVOO brands have realized that, in addition to its quality, an attractive package is the best tool to sell the Spanish star product. Such is the case of Maeva Oils: “In innovation, the olive oil sector is very corseted, but the “packaging” is the first thing where we bet”, says Antonio Serrano, director of sales. For Castillo de Canena, “an attractive package always invites the consumer to try and is the way for the oil to jump from the inside to the outside”, says Rosa Vañó, commercial director. This is what Casas de Hualdo has done creating a specific line for children “Design is the weapon to bring them olive oil”, says Enrique Vivas. Apart from flashy bottles, such as Orodeal’s yellow one designed in Italy, it has opted for other packages, such as Corium single-dose “what we did was reimagine that concept and make it sustainable”, says Nigel Bax, Sales Manager of Corium. For its part, Maeva Oils was one of the pioneers in betting on the spray format whose great advantage is “its practical since you avoid overfilling oil”.

WOOE, THE GREAT OLIVE OIL EVENT

All these EVOOs and many more will meet at the World Olive Oil Exhibition, the world meeting of olive oil that will be held in Madrid on March 18 and 19, 2020. In addition to attend producers from all over the world, the WOOE has various tastings; Gourmet Area, where one can taste the proposals of chef Kike Piñeiro; Olive Oil Bar and the WOOE Challenge contest. An unavoidable date for all the Extra Virgin Olive Oil lovers.

Profile for Wonder Go Spain

Wonder Go Spain #2 Diciembre-Enero/December-January 2019/2020  

SENEGAL | BELMOND EASTERN & ORIENTAL EXPRESS (E&O) | LISBOA | AMAN KYOTO | LA PLETA BY RAFAELHOTELES | CASAS DE CAMPO | SPA PESTANA PLAZA M...

Wonder Go Spain #2 Diciembre-Enero/December-January 2019/2020  

SENEGAL | BELMOND EASTERN & ORIENTAL EXPRESS (E&O) | LISBOA | AMAN KYOTO | LA PLETA BY RAFAELHOTELES | CASAS DE CAMPO | SPA PESTANA PLAZA M...

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