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Danielle Evans works in a bit of a niche market. In fact, it’s one she all but created herself, designing letters and creating words out of food. Mallow-less Lucky Charms lay assembled before her on an antique section of brown paneling that serves as a canvas. “Can that go there?” she wonders out loud, moving a single x-shaped piece of cereal. “Oh. I guess it can.” Danielle originally went to school for illustration, but moved to graphic design as the industry began to shift to mostly digital formats. She said she loved working with words and lettering within the field, but still felt that it was “too neat.” Years later, she began thinking about the idea of multi-sensory design, which led her to the concept of creating words out of food, something she had seen sporadically online. “Nobody was consistently doing it; there wasn’t even a name for it,” she says. “I branded myself under ‘food typography’ and started doing well on the internet.” Soon after, she got her first big job with Target when the retailer tweeted out a call for aspiring graphic artists. She responded with a link to her portfolio and minutes later, an email popped up with a job offer.

Profile for Wonderfilled Magazine

Wonderfilled Magazine Volume Two  

Discover Columbus, Ohio! Exploring the world around us, one city at a time, through food, craft, art and design. Everything that makes life...

Wonderfilled Magazine Volume Two  

Discover Columbus, Ohio! Exploring the world around us, one city at a time, through food, craft, art and design. Everything that makes life...

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