Page 1

LOGOS By Won Chang

Tuesday, December 13, 2011


Investigation

Tuesday, December 13, 2011


Logo Creation Unit Question: How does advertising manipulate our actions? Design Brief SWA is in need of new Logos for the Areas of Interaction, IB Learner Profile and Design Cycle. After we have made the designs, we will choose the best ones and they will become the official designs that SWA uses for the whole year! Time Allowed: 5weeks Unit Objects -Explore the various ways that Logos promote a company -Learn to use a variety of software in order to create different logos -Evaluate and justify the choice you’ve made based on dynamic and original the product is. Document Evidence Your documented evidence is like a diary. You start it when you first start making your design and it doesn’t end till you have finished making your product. Takes lots of photos, make notes on any modification and add sketches and diagrams.

Tuesday, December 13, 2011


Introduction •

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark).

•

I am going to design new Logos for the Areas of Interaction, IB Learner Profile and Design Cycle. To make good logos, I am going to learn the computer skills and make several logos then choose the best logo. I will interview clients to ask some suggestions to my logos. I will work on plan and design stage. I will make simple and charm logos to attract people. I will write a plan well so the time is managed when I make logos. I will create logos by using an application in computer so I will improve my graphic skills. Everyday I will write the steps of creating logos so I will not be lazy and manage my time to get to a product. I will evaluate all the stages so I will know the mistakes on my project and I will not have mistakes next time. The product will be based on many different factors such as design, style, size, durability, quality, etc.

Tuesday, December 13, 2011


AOI(Areas Of Interaction) •

Tuesday, December 13, 2011

This project relates to Human Ingenuity because I will create logos for the Areas of Interaction, IB Learner Profile and Design Cycle. Human Ingenuity is creation and I will be using interviews with my client, researches about all the logos in the world, and use my own knowledge to investigate, design, plan and create the logos. I will show my design skills and creativity through this project. So this project relates to Human Ingenuity definitely.


Client Interview •

Won: What kind of logos do you like?

Mrs Dianne: Bright colorful logos usually with symbols that I can remember

Won: Could you suggest ways to create the logos?

Mrs Dianne: Google- free design programs- clipart, use google images or FLICKR

Won: Would you use our logos?

Mrs Dianne: In my classroom YES for banner displays

Won: Where would you use them?

Mrs Dianne: On the walls of my EAL classroom to inspire the students during their learning and encourage them in their learning

Won: Do you like the fact that we designed the logos ourselves?

Mrs Dianne: Yes I am very proud of your creativity.

Tuesday, December 13, 2011


Summary of Client Interview •

Tuesday, December 13, 2011

Through client interview I got many ideas and information. My client suggested that use bright colors symbol so people can remember. So I am going to use bright colors and attractive designs. I didn’t know the applications or ways to create logos so my client suggested me to use Google- free design programs- clipart, google images or FLICKR applications. I found the teacher who likes to use our logos in her classroom. She likes the fact that we design the logos ourselves because it’s creativity.


Brain Storming Simple Design

Quality

Good Design

Uniqueness

Logos

Identity

Symbol

Status

Tuesday, December 13, 2011

Attractive


Case Study

1

2

3

Brand

Nike

Facebook

Apple

Simple

People remember Nike’s logo easily because it’s a simple mark.

The font is simple and also the color of logo is simple.

It’s really simple by its color and shape.

Quality

Nike’s has a good quality for the shoes, bags and clothes.

Easy way to contact with people.

Apple produce top electric devices. (Iphone, MacBook etc)

It’s really famous brand in the world.

Many people have Facebook accounts.

Many people use Iphone and Macbook.

All the ages

All the ages

Young people

sport shoes,clothes and bags etc

social media

Iphone, MacBook etc

simple and cool.

simple but it’s boring.

attractive and cool.

Reputation

Target group Status Aesthetics Design Material Shape Tuesday, December 13, 2011

Nike’s logo design is simple.

Its design looks so bored but it tells Apple design their logo very well because it catch people’s that it’s Facebook. eye.

used computer skills.

used computer skills.

used computer skills.

It shaped simple and like a check sign.

It shaped pretty boring but it’s simple.

It shaped like an apple as their title.


Summary of Case study

•

Tuesday, December 13, 2011

When I was searching for 3 logos, I looked at the logos which are famous so I will learn how they design logo and get the ideas. I learned that nowadays most of logos are simple. I think I have to design which is familiar to all the ages. I will make a simple logo and stylish logo so people can remember.The case study will help me a lot when I create logos because I got ideas about the types or design of logos. (might be simple, colorful, writing, etc)


Research: Applications

Tuesday, December 13, 2011


Research: Applications

Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Research: Evolution of Logos

Tuesday, December 13, 2011


Tuesday, December 13, 2011


Summary of Researches • I focused my researches on evolution of logos and applications to create a logo so I will learn why people keep changing their logos and know the application that help me to create logos. When I was researching evolution of the logos, I realized that they changed logos several times and It is getting better. I knew that logos are really important from my researches. Logo represents the products(companies) so It has to be attractive and make people to remember them. I found some websites and application that create logos. It will help when I started to design my own logos.

Tuesday, December 13, 2011


Design Brief •

Tuesday, December 13, 2011

I will design and create logos that represent and promote to people about the Areas of Interaction, IB Learner Profile and Design Cycle. I am going to create logos through the five steps of the design cycle, which are investigation, design, plan, create and evaluation. Investigation, design, plan will be done before I create logos because they are going to give me ideas when I create logos and will not waste time because there is a plan. The creation stage will be done during Technology class but if I can’t finish it, I will continue it at home. When I finish create logos, I will evaluate my final logos so I will know some improvements of my computer skill or bad about my product that help me for the better results on my next project. Then the logos will be using at some classrooms.


Specifications Material

Test

In this project I am going to create logos for the Areas of Interaction, IB Learner Profile and Design Cycle. I already searched for the applications and websites to create a logo so it will be easy to create logo.

To test materials, I am going download the applications for mac and use websites to create a logo.

Simple

I will create the logo which looks simple because people can remember.

To test , I am going to ask people that they like a logo which is simple or messy one.

Quality

The quality of logos have to be high. So people will trust and support.

The quality will ask people or myself.

I will make my logos to be famous in school area.

To test it, I will ask teacher to use my logos on her classroom.

Reputation

Tuesday, December 13, 2011

Specification and Why

Target group

The students(IB students) and teacher will be my target group because I plan to make To test them, I am going to promote my logos logos about Areas of Interaction, IB Learner and ask if they like it my logos or not. Profile and Design Cycle.

Status

To test the status of my logos, when I am done with designing logos, I will ask clients if it The logos will represent Areas of Interaction, shows that the logos are about Areas of IB Learner Profile and Design Cycle. Interaction, IB Learner Profile and Design Cycle well.


The logos will be brand of Areas of Interaction, IB Learner Profile and Design Cycle as you read the introductions.

I will make sure my logos represent well.

I will design simple and attractive so people will be interest to look.

I will ask people; appearance of my logos are good or bad.

shape

I will design as many shapes because if I use only one shape, people will be bored.

When I create logos, I will use many difference shape.

Design

I will design the logos simple, colorful and attractive because the logos are To test the designs, I will create the trial representative so they have to look really logos by using applications and websites. nice.

Brand

Aesthetics

Tuesday, December 13, 2011


Summary of Investigation •

I interviewed a teacher(Mrs. Dianne) from whom I got many ideas and information. She told me the websites of creating logos and suggested that I create a colorful logos so people can remember them. And she said she would like to use our logos in her classroom.

Through case study, I learned that logos are a really important part of the companies marketing and I got some good ideas for my logos.

I researched about the evolution of logos and the applications and websites for which they were created. From the evolution of logos, I realized that they changed and improved with time like adidas.

My specification points and the testing would be the guide when I create logos. When I finished the designs, each of them will be evaluated based on the specification points to help me select the final design. The testing part will help me to make sure that my logos welldesigned.

Tuesday, December 13, 2011


Work Cited •

"Logo." Wikipedia, the Free Encyclopedia. Web. 13 Nov. 2011. <http:// en.wikipedia.org/wiki/Logo>.

"Evolution of Logos of Famous Brands « Artatm – Creative Art Magazine." Artatm – Creative Art Magazine. Web. 13 Nov. 2011. <http://artatm.com/ 2010/04/evolution-of-logos-of-famous-brands/>.

"Evolution of Logos." Best Ad. Web. 13 Nov. 2011. <http://bestad.blogspot.com/2008/08/evolution-of-logos.html>.

Logo Design and Name Generator. Web. 13 Nov. 2011. <http:// flamingtext.com/>.

Cool Text: Logo and Graphics Generator. Web. 13 Nov. 2011. <http:// cooltext.com/>

Download GIMP. Web. 13 Nov. 2011. <http://gimp.lisanet.de/Website/ Download.html>

Tuesday, December 13, 2011


DESIGN

Tuesday, December 13, 2011


Pros: -Design is cute. -It shows the status. -Itâ&#x20AC;&#x2122;s interesting. Cons: -Little bit messy design.

Tuesday, December 13, 2011


Pros: -Attractive design. -good aesthetics so will not bored with the logo. Cons: -the status isn’t specific. -It isn’t simple. -Looks like Target audience isn’t for all ages.(For young people)

Tuesday, December 13, 2011


Pros: The status is specific. Nice design. Cons: Little bit messy.

Tuesday, December 13, 2011


Pros: Attractive. Simple design. Show status specifically. Cons: Violence.

Tuesday, December 13, 2011


Pros: Show it is the logo of knowledge. Interesting design. Cons: too funny

Tuesday, December 13, 2011


Pros: the picture shows what picture want to show Cons: the picture is too simple

Tuesday, December 13, 2011


Pros: The Picture really represent the topic Cons: It was too simple and not neat enough

Tuesday, December 13, 2011


Pros: It is interesting and neat

Tuesday, December 13, 2011

Cons: Lack of teeth


Pros: It’s simple and it show’s the word inquires

Tuesday, December 13, 2011

Cons: it’s not really creative


Pros: it’s creative because it show’s that our hand cares

Tuesday, December 13, 2011

Cons:


Areas of Interaction

Pros: it make world like a heart Cons:

Tuesday, December 13, 2011


Pros: They look close and healthy by showing their 8pack. Cons:They are naked and it really doesnâ&#x20AC;&#x2122;t how that they are health

Tuesday, December 13, 2011


Pros:It showâ&#x20AC;&#x2122;s that the kid like to learned . Cons:the hand is too big.

Tuesday, December 13, 2011


Pros: It is simple and it shows what the logo is. Cons: Itâ&#x20AC;&#x2122;s not so creative.

Tuesday, December 13, 2011


Pros: It has simple design. It shows love to people. Cons: It doesnâ&#x20AC;&#x2122;t look like a logo of community service.

Tuesday, December 13, 2011


Evaluating against Specification :IB Learner Profile 1-3

Design 1

Design 2

Design 3

Design 4

Design 5

Design 6

Design 7

Design 8

Design 9

Design 10

Material

3

3

3

3

3

3

3

3

3

3

Simple

3

2

2

3

2

3

2

3

3

3

Quality

3

3

3

3

3

3

3

3

3

3

Reputation

3

3

3

3

3

3

3

3

3

3

Target Group

2

2

3

2

3

2

3

3

3

3

Status

3

2

3

3

3

3

3

3

3

3

Brand

3

3

3

3

3

3

3

3

3

3

Aesthetics

3

3

3

2

2

3

3

3

3

3

Shape

3

3

3

2

3

3

3

3

2

3

Design

3

3

3

2

3

2

3

3

2

3

Tuesday, December 13, 2011


Evaluating against Specification :Areas of Interaction 1-3

Tuesday, December 13, 2011

Design 1

Design 2

Design 3

Design 4

Design 5

Material

3

3

3

3

3

Simple

3

3

3

3

3

Quality

3

3

3

3

3

Reputation

3

3

3

3

3

Target group

3

2

2

3

3

Status

3

2

3

3

2

Brand

3

3

3

3

3

Aesthetics

3

3

3

3

3

Shape

3

3

3

2

3

Design

3

2

3

2

3


Summary of the Designs :IB Learner Profile •

Design1: It is a logo of the principled in IB Learner Profile. The status of logo was specific and cute but it looks little bit childish.

Design2: It is a logo of the reflective in IB Learner Profile. The status of logo was specific but it looks little bit childish and messy.

Design3: It is a logo of the balance in IB Learner Profile. The status of logo was specific by showing balances with people hands and cute design but it looks little bit childish.

Design4: It is a logo of the open minded in IB Learner Profile. It shows the status of logo well by open head to show it’s open minded logo but it’s pretty violence.

Design5:It is a logo of the knowledge in IB Learner Profile. It has written KNOWLEDGE to show the brand. It is a simple design and interesting design for young people.

Design6:It is a logo of the risk taker in IB Learner Profile. The picture show that the person try new thing but it isn’t creative.

Design 7: It is a logo of the thinker in one of IB Learner Profile. In the picture there is a boy who id thinking so it shows the logo well.

Design 8:It is a logo of the communicator in one of IB Learner Profile. In the picture there are mouth and ear to communicate with people so it tells their status as well.

Design 9:It is a logo of the inquires in one of IB Learner Profile. It has simple design so It’s not creative.

Design 10:It is a logo of caring. It really shows that caring and love. The design of this logo is really good and attractive logo to people.

Tuesday, December 13, 2011


Summary of the Designs :Areas of Interaction •

Design1: It is a logo of the Environment in Areas of Interaction. It shows that we have to give love(hands) to the Earth and share. The design is creative and beautiful logo.

Design 2: It is a logo of the Health and Social Education. The picture show the health by drawing 8 packs on the person but it doesn’t really connect with Social Education but it has cute and simple design.

Design3: It is a logo of the approaches to learning so It shows student is willing to learn by showing big pencil. The picture is interesting and cute.

Design4: It is a logo of the Human Ingenuity. It has simple design and it shows it is a logo of the Human Ingenuity but the design is not so creative.

Design5: It is a logo of the Community Service in Areas of interaction. There is a heart and hand to show the love. The design is simple.

Tuesday, December 13, 2011


Evaluation against specification-Final Chosen Design Specification

Design 8 IB Learner Profile

Comments

Material

3

I researched applications and websites that make logos so I am going to use them when I create the logos. Maybe I can ask my friends too.

Simple

3

It wasnâ&#x20AC;&#x2122;t messy like other designs. I am going to use few colors to keep the logo simple.

Quality

3

The quality is good.

Reputation

3

I have to make the logo famous by its design and status.

Target Group

3

The target group is IB students and teachers or who are interested in IB program.

Status

3

The logo show the status of logo. Itâ&#x20AC;&#x2122;s specific.

Brand

3

The brand is Communicator in IB Learner Profile.

Aesthetics

3

The appearance is attractive and interesting.

Shape

3

The shape is good.

Design

3

Design is good but have to use good colors.

Tuesday, December 13, 2011


Plan

Tuesday, December 13, 2011


Step By step

Tuesday, December 13, 2011


Tuesday, December 13, 2011


Ganti Chart

Tuesday, December 13, 2011


Creation

Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Tuesday, December 13, 2011


Documented Evidence •

I created logos for 2 weeks. I chose IB learner Profile. There are 10 logos that I have to create so I had to use my time well.First time I want to find an application which is easy for me to create a logo. My friend suggested a Pixelmator because he said it’s simple and easy and he showed how he created a logo. It looked easier than the other applications that I researched. Actually It was so difficult to use because it was first time to use and complicated for me . I had to learn more skills about a Pixelmator and create good logo for short time. Day by day my skill has improved so I could create logos fast and easily. First I was too lazy because i thought it’s very difficult but when I tried, I got interests.

Tuesday, December 13, 2011


EVALUATION

Tuesday, December 13, 2011


Evaluating my performance at Each State of the Design Cycle Investigation- The goal of this project is to create logos of IB Learner Profile, Areas of Interaction or Design Cycle. I did interview my client to give me ideas and suggestion for my logo. I did brainstorming about features of the logos. I researched applications that help me to create a logo and evaluation of famous logos in the World so I will get the ideas when I’m making a logo. Design- I designed 10 logos from IB Learner Profile and 5 logos from the AOI. There are lots of mistake in my designs. It wasn’t looks like a logo at all. It was kind of a drawing. Maybe I misunderstood about a logo but it will give an idea when I am creating a logo. Plan- I showed the steps that how I created logos by step by step. It shows the steps specifically so people can understand easily. I used Ganti Chart to show how I spent my time. My plan was pretty smart. This plan will help me when I am creating logos. Create- I created logo as my plan has written and I wrote evidence to show how I created logos and used my time efficiently. When I was creating logos, I took long time to create and I had many difficulties because first time that I used this application and still stupid in computer skills. My friend taught me some and now I’m getting better using Pixelmator. Evaluation-I evaluated all the steps so I will know what the wrongs are in this project and I will improve them next time. Tuesday, December 13, 2011


Testing:meeting Specification Title

Tuesday, December 13, 2011

Testing

Successful or not?

Why?

YES

Because I choose good brand. IB Learner Profile. Even though there are 10 logos that i should make, the brand is good.

YES

Because logos aren’t not really messy and they looks clear.

Brand

To test the brand, I asked people if the brands of logos are related to my logos.

Simple

To test if the logos are simple, I will compare with my friends’ logos and researched the famous logos in the world.

Purpose

I will do more researches and client interviews to find about logos.

YES

My logos has changed because of more researches and client interview.

Time

I used Ganti Chart to make sure that I won’t waste my time.

YES

I submitted my logos on due date.


Target Group

I will ask my classmates if the logos are related to the IB LEarner Profile and looks nice .

YES

They said the logos are looking good.

Status

I have to make sure what the logo is for.

YES

The logos show their status definitely.

Aesthetics

I will compare with my friends’ logos or people’s logos in the internet and ask people about my logos.

YES

They said the logos look nice and creative.

Design

I will compare my logos with my friends’ logos or people’s logos in the internet and ask people about my logos. And think cons and pros of my designs.

YES

The design of logos are good and interesting.

Material

To test if the materials I have chosen are appropriate, I have already done more research on different kinds of applications used to create logos. I will ask my classmates to suggest an easy application.

YES

When I was creating logos, I had no big difficulties to using an application(Pixelmator).

Shape

I will make sure my logos have good shapes.

YES

The shapes of the logos are good. They had good forms.

Tuesday, December 13, 2011


Successful Point I think the most successful part of this project is the create section because I submitted my logos on due date I used time efficiently. My logos look so different with my designs. It became simpler and more creative than that i designed before. I got new ideas because my skills has improved and also think widely.

Least Successful Point I think the least successful part of this project is the design section because almost of designs that I made were not so necessary when Iâ&#x20AC;&#x2122;m creating logos.The designs was not so looks like logos. It was kind of drawing

Problems While Iâ&#x20AC;&#x2122;m making logos, I had many difficulties in using a Pixelmator because it was the first time that I used this application. So my friends helped me several times and I kept trying. and also I studied from youtube. The layer has to be in a good order. When clean the picture, I have to care of the lines of the picture. I should be sensitive when I was creating logos.

Tuesday, December 13, 2011


Modifications/Improvements -Better to be more creative -Use the time more wisely because usually Client Feedback I was impressed with your selection of logos as they look very slick and professional. Very clean cut and suitable for an international school that values itself as professional and a leader in the international community. Yes I would like to use these posters/ symbols to promote learning within the IB learner profile in my classroom. The impacts on the society and environment Society-The logos can impact society in school and the others. They helped to promote by simple symbols. Environment- I used laptop to make the logo. To use laptop, we needs electricity provided. Electricity is created by burning chemicals. Those chemicals can create gases and it can pollute the environment and air.

Tuesday, December 13, 2011


Final Logos

Tuesday, December 13, 2011


Tuesday, December 13, 2011


Thank You

Tuesday, December 13, 2011

Logos  

presentation

Read more
Read more
Similar to
Popular now
Just for you