Fourth Annual Women of the Vine & Spirits Global Symposium Program Guide

March 12-14, 2018 The Meritage Resort and Spa

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875 Bordeaux Way

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Napa, CA, 94558

TOGETHER, we are changing the FACE of the alcohol beverage industry!

The Fourth Annual Women of the Vine & Spirits Global Symposium aims to inspire, motivate, educate and empower women (and men) in the alcohol beverage industry through General Sessions and Workshops featuring multiple perspectives from across the alcohol beverage industry and beyond, covering such diverse topics as:

General Sessions & Keynotes Simplifying Bias: Returning to the Basics Sarah Bettman, Talent Development Manager, Diversity and Inclusion, Constellation Brands Get Personal: How to Build an Authentic Brand David Tyreman, Brand Provocateur, World Famous Company A Conversation with Barbara R. Banke Barbara R. Banke, Chairman & Proprietor, Jackson Family Wines – Interviewed by: Virginie Boone, Contributing Editor, Wine Enthusiast Media Beyond Buzzwords & Numbers: Maximizing Consumer Data and Insights by Understanding Real Behaviors and Emotions Jennifer Jo Wiseman, Vice President of Consumer and Product Insights & Development, E. & J. Gallo Winery Setting Goals: The Key to Success Moderator: Rebecca Hopkins, Founder & CEO, A Balanced Glass. Panelists: Dr. Laura Catena, Biologist, Physician, & Founder, Argentina’s Catena Institute of Wine; Roberta Corra, Managing Director, Gruppo Italiano Vini; Jan Jones Blackhurst, Executive VP of Public Policy & Corporate Responsibility, Caesars Entertainment Be Fierce: Stop Harassment & Take Your Power Back Gretchen Carlson, Star News Anchor, Journalist, Author, and Former Miss America

Workshops The Art of Negotiation Moderator: Michelle Hodges, State Sales Manager, Ste. Michelle Wine Estates De-mystifying Control States Nicole Brassard-Jordan, Division Director, Marketing, Merchandising and Warehousing, New Hampshire Liquor Commission Gender Parity Jan Jones Blackhurst, Executive VP of Public Policy & Corporate Responsibility, Caesars Entertainment

“We are proud to offer our members an opportunity to learn from leaders in the industry, network with influential professionals, and be empowered alongside a community of like-minded women and men each year in Napa.”

Deborah Brenner, Founder & CEO, Women of the Vine & Spirits

I’ll Have What She’s Having: Challenges and Opportunities in the Marketing of Spirits to Women Dr. Nicola Nice, Founding Partner, THINK Conservatory / CEO, Pomp & Whimsy Effective Organizational Structure: 3 Steps to Building a Successful Women’s Initiative Program Marlene Gordon, Vice President, General Counsel, Bacardi North America Corporation Mentors, Advocates and Sponsors: Break Through Barriers in Your Career by Leveraging Your Network Moderator: Amy Lund, Vice President of Marketing Communication and Brand Activation for the Spirits BU, E. & J. Gallo Winery Inspire Rather than Sell: How to Create a Kickass Brand David Tyreman, Brand Provocateur, World Famous Company On-Premise Sales Strategies to Maximize Opportunities for Success Moderator: Rebecca Jensen Running, General Manager, Santo LLC How to Leverage Gender Diversity for Team Success Jeffery Tobias Halter, President, YWomen Off-Premise Sales Strategies to Maximize Opportunities for Success Moderator: Tom Swift, Vice President of Customer Marketing, Bacardi North America

Save the Date!

Fifth Annual Women of the Vine & Spirits Global Symposium, March 11-13, 2019.

For Corporate Mem­bership Inquiries,contact Deborah Brenner at brenner@womenofthevine.com

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Table of Contents General Sessions, Keynotes, and Workshops...................... 2 Founder’s Welcome.................................................................... 4 About Women of the Vine & Spirits......................................... 5 Deborah Brenner, Founder & CEO............................................ 6 Our Corporate Members....................... 7, 9, 11, 13, 15, 17, 19 The Buzz...........................................................................8, 10, 12 Keynote Speaker – Sarah Bettman.......................................14 Keynote Speaker – Gretchen Carlson..................................16 Keynote Speaker – David Tyreman.......................................18

E MPO W ERING WOMEN T O ACHIE V E T HEIR DE SIRED PO T EN T I A L

Women of the Vine & Spirits Global Symposium Agenda...............................................20-23 Keynote Speaker – Jennifer Jo Wiseman...........................24 Monday Welcome Activities....................................................25 General Session – A Conversation with Barbara Banke......26 General Session – Setting Goals.....................................28-29 Advisory Board.....................................................................30-31

Brown-Forman is proud to be a sponsor of the 2018 Women of the Vine and Spirits Global Symposium

TOGETHER, we are changing the FACE of the alcohol beverage industry......................................32-33 Women of the Vine & Spirits Foundation.............................34 Brand Ambassador Program..................................................36 Women of the Vine & Spirits Book Club...............................38 Save the Date – European Summit in London...................40 Workshop – The Art of Negotiation................................42-43 Workshop – De-mystifying Control States..........................44

PLEASE DRINK RESPONSIBLY. © 2017 Brown-Forman

Workshop – Gender Parity......................................................46 Workshop – I’ll Have What She’s Having.............................48 Workshop – Effective Organizational Structure.................50 Workshop – Mentors, Advocates, and Sponsors........52-53 Workshop – Inspire Rather Than Sell...................................54 Workshop – On-Premise Sales Strategies....................56-57 Workshop – How to Leverage Gender Diversity for Team Success......................................58 Workshop – Off-Premise Sales Strategies....................60-61 Women of the Vine & Spirits Global Symposium Speakers............................................62-63 3

FOUNDER’S WELCOME

s we assemble yet again in Napa for the Fourth Annual Women of the Vine & Spirits Global Symposium, there is electricity in the air – can you feel it? Though our previous three Global Symposiums have been powerful and full of life, this year, 2018, we are more unified and empowered than ever before. This movement we started in 2015, is now gaining momentum throughout the world and in all industries.

Movements like ours, hand-in-hand with powerful statements and reckonings like #metoo and Time’s Up show the world that women should not only be recognized but respected for our achievements and contributions. I would like to thank all the men who have championed for us and have joined us in our movement. As Janelle Monae said in her Grammy’s speech, “We come in peace, but we mean business” and we are so thrilled to have each and every one of you stand behind our mission to empower and advance women in the alcohol beverage industry.

This week, I am proud to be amongst the alcohol beverage industry’s movers and shakers, emerging leaders, top executives, and pioneers as we dive into content that aims to inspire, motivate, educate and empower.

I am thrilled to have Gretchen Carlson with us to speak to the issue of sexual harassment. Because, it’s not just going on in Hollywood, it’s not just going on in television or Washington, it’s right here in our industry as well. I want each of you to be fierce, to be strong, confident and courageous women not just this week, but all year long. We have the power to work together, women and men, to advocate for gender diversity and create change and we must continue to build on the lessons and inspiration we take with us this week – to make lasting positive change for ourselves, our colleagues and the next generation.

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By now you’ve noticed our bold and energetic new look, highlighted in the new stage, this program guide, and our website.

We hope you have found yourself spending time on our site, exploring the Job Board, Webinars, Directory and Events. As a member of Women of the Vine & Spirits, you have the ability to surround yourself with an amazing group of passionate women focused on career advancement and professional development. We want you to take advantage of your membership benefits, connect with other women and get involved!

Many of you have reached out to me asking how you can get more involved and I am happy to say, this year we launched the Brand Ambassador Program. Several women have already been named Women of the Vine & Spirits Brand Ambassadors and will be organizing local meet ups, book club gatherings, networking events, social media outreach and more to increase awareness, engagement and participation in the Women of the Vine & Spirits movement. We are so happy to bring this program to you at your local level, wherever you may be, and build on our mission with so many women worldwide.

Women of the Vine & Spirits brings women together from around the world. In fact, as part of our expansion into Europe last year, including participation at Vinitaly and Wine2Wine, Women of the Vine & Spirits will host the first-ever European Summit in London on June 28. The one-day event will feature speakers and topics focused on the unique issues, challenges and opportunities women in the alcohol beverage industry face in Europe. We are honored to have Maggie Henriquez, President, LVMH Estates & Wine Division and President & CEO, KRUG Maison de Champagne and Women of the Vine & Spirits Advisory Board Member as one of the inspiring Keynote Speakers. We hope you will join us across the pond!

Thank you to all attendees and to all the champions of Women of the Vine & Spirits - our members, Corporate Members, speakers, Advisory Board, team, family and friends. Without your support, there would still be a void in this industry.

Your attendance this week and your participation year-round is vital to our success in creating diverse teams, closing the gender pay gap, advancing women leaders, nurturing the next generation and so much more. Together, we are part of something so much bigger than ourselves. Together, we are changing the face of the alcohol beverage industry! Let’s make this the year of the Women of the Vine & Spirits!

Cheers!

Deborah Brenner

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WOMEN OF THE VINE & SPIRITS Deborah Brenner TM

FOUNDER & CEO

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eborah Brenner graduated from the University of Delaware with degrees in English and Journalism, and was soon hired by a television and film technology company that required international travel to countries for whom wine is a part of everyday life. After over 20 years in the male-dominated field of high-end technology and owning a marketing and public relations firm, Deborah discovered during a fortuitous trip to Napa and Sonoma that many women in the wine industry – like her own – were under-recognized.

Compelled to tell their stories, she authored a bestselling collection of profiles on women in the wine industry, Women of the Vine: Inside the World of Women Who Make, Taste and Enjoy Wine, which Wine Spectator named a Critical Read of 2007.

Through the process of writing the book and championing its subjects, Deborah became inspired to enter the wine business herself, releasing wine from a first-of-its-kind collective of seven artisan women winemakers from Napa, Sonoma and Paso Robles. For the following seven years, Deborah learned the business inside and out. Ultimately, however, all the money, blood, sweat and (a lot) of tears could not foster women in the wine industry the way she had hoped, which led her to shut down the Women of the Vine wine brand and return to the drawing board.

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One year later, Deborah organized the inaugural Women of the Vine & Spirits Global Symposium, held in March of 2015, which quickly sold out to 500 women from five countries. Due to the overwhelming response, Deborah and the Women of the Vine & Spirits Advisory Board went to work developing a consortium that supports professionals in the alcohol beverage industry year-round. Thus, emerged Women of the Vine & Spirits, a membership-based organization, anchored by the annual Global Symposium, whose mission is to empower and equip women worldwide to advance their careers in the alcohol beverage industry, fostering gender diversity and talent development across the industry at large.

Deborah has received a Rising Star Award from Women for WineSense (2008), a New York Small Business Administration Women in Business Champion Of The Year (2009), a New York City National Association of Women Business Owners Signature Award (2010), the Lillian Vernon Award for Outstanding Community Service by the Women’s Enterprise Development Center (2011), a NY Women in Communications Rising Star Award (2013), the Rockland Business Women’s Network Woman of the Year Award (2014), the Rockland Business Women’s Network Woman of the Year Award (2014), American Cancer Society Dr. Louis Berger Award (2017), Wine Enthusiast Wine Star Award Person of the Year Nominee (2017), and Las Vegas Inc. “Woman to Watch” (2018).

TO OUR CORPORATE MEMBERS Being a Women of the Vine & Spirits Corporate Member provides a portfolio of benefits and signals to employees, potential employees, and the industry at large that your organization supports gender diverse leadership teams and talent development.

CORPORATE BENEFITS Reputation | Role Models | Retention Recruitment | Regional Expansion | Revenue

FOUNDING MEMBER

Southern Glazer’s Wine and Spirits is the nation’s largest wine and spirits distributor and broker with operations in 44 US markets, the District of Columbia, Canada, and the Caribbean.

We employ more than 20,000 team members and distribute more than 150 million cases of wine and spirits annually.

Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve and enjoy its products responsibly.

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THE BUZZ d

What people are saying about Women of the Vine & Spirits:

“N

ow more than ever, it’s essential that we support women in our industry and empower them not only with big-picture philosophy, but real-life tools and support that will help them get ahead in a still-challenging environment.

Women of the Vine & Spirits is a one-of-a-kind initiative making an active difference in the industry, and as a woman-forward business, Wine Enthusiast Media is extremely proud to help support the vision and enrichment Women of the Vine & Spirits offers.”

Susan Kostrzewa Executive Editor WINE ENTHUSIAST MEDIA

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“D

eveloping a group of women around yourself is key. We don’t just need mentors, we need supportive advocates.

We are stronger together and Women of the Vine & Spirits provides these opportunities to connect and learn from one another in a community of likeminded and passionate women.”

“C

reating the right culture within our organizations by including the voice and views of a diverse talent pool is critical to an innovative and thriving industry. Women of the Vine & Spirits has been instrumental in supporting and spotlighting the talent that we are fortunate to have among us.”

Karen Hunt

Greg Baird

President

President & CEO

DAOU VINEYARDS & WINERY

BREAKTHRU BEVERAGE COMPANY

(Continued on Page 10)

DIAMOND MEMBERS

B R O N C O W I N E C O.

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THE BUZZ d (Continued from Page 8)

“A

s a woman breaking into the alcohol industry with a startup of my own, I cannot say enough about the value of being involved with Women of the Vine & Spirits. From the welcoming personal phone call I received when I joined, to those members who have been so supportive in the short time I’ve known them, this group has been extremely beneficial to Vegan Wines. Right away, Deborah Brenner offered me the opportunity to participate in an event that combined my passion for wine and veganism.

This group makes up a powerful movement of female leaders in the alcohol industry and I love how we’re able to work together as a team to help each other grow and flourish.”

Frances Gonzalez Owner & Founder VEGAN WINES

“S

terling Creativeworks is honored to collaborate with Deborah Brenner and her team on the Women of the Vine & Spirits vision and our webinar series. Women of the Vine & Spirits has become an inspirational force for women’s empowerment in our industry and I’m proud to be a part of it.”

Cynthia Sterling President & Creative Director STERLING CREATIVEWORKS

“I

n such a short time Women of the Vine & Spirits has impacted our industry in a very positive way. All companies should be growing diverse leadership teams by investing in talent. We are proud supporters of this great cause”.

Vincent Chiaramonte President & CEO SANTA MARGHERITA USA

“S

te. Michelle Wine Estates and Women of the Vine & Spirits share a parallel vision of driving diversity and developing more women in leadership in the alcohol industry. Imagine when we, women and men, are all open to having uncomfortable but productive conversations about inclusion, vision and change. It’s more important today than it ever has been. Together, with all of our industry partners, we will make that vision a reality.”

Jan Barnes VP Group Brand Director STE. MICHELLE WINE ESTATES

“I

find the initiative of Women of the Vine & Spirits an extraordinary initiative. I find it extraordinary because this is the initiative of a joined industry. And it is a very valid initiative because it is trying to bring more women into the industry.”

Maggie Henriquez President LVMH ESTATES & WINE DIVISION

President & CEO KRUG MAISON DE CHAMPAGNE

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“T

he Women of the Vine & Spirits Global Symposium is an inspirational event and re-energizes your creative spirit. This is a great venue for all of us at Costco to network and connect. We are able to spend quality time with our counterparts, along with our valued supplier and distributor partners. Cheers to Deborah Brenner for her extraordinary efforts to empower and advance women in the alcohol beverage industry.”

Annette Alvarez-Peters, DipWSET, CWE Asst. Vice President/GMM, Beverage Alcohol COSTCO WHOLESALE

“U

ntil now, there has never been a forum for women to strengthen ties through opportunities such as regional networking events, discussion boards, educational resources and the Annual Women of the Vine & Spirits Global Symposium.

Women of the Vine & Spirits is the only trade organization to advance and support the careers of women in the alcohol beverage industry.”

Béatrice Cointreau Owner & CEO CHAMPAGNE TRESOR DE FRANCE

(Continued on Page 12)

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THE BUZZ d (Continued from Page 10)

“T

his is a wonderful organization that connects intelligent, accomplished and interesting women who all share the goal of advancing the position of women working in wine and spirits.”

Marilisa Allegrini CEO ALLEGRINI ESTATES

“I

t’s been an honor and a privilege to be a part of Women of the Vine & Spirits. In order to grow, I firmly believe that women in our industry must support one another and the organization’s focus on areas like education, advocacy, training and mentorship, are key in building a strong network of female leaders across all fields. Year after year, I have personally seen how the Alliance has taken great strides in advancing and promoting women in our industry.”

Victoria MacRaeSamuels Vice President, Operations MAKER’S MARK® DISTILLERY

“M

any of these companies that didn’t have women in leadership programs very early on have increasingly started their own programs all at different levels, and I think Women of the Vine & Spirits has had a very huge impact on getting that started.”

Rachael Ellas Consultant ELLAS AND ASSOCIATES INC.

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“A

t Southern Glazer’s Wine & Spirits, we’re honored to take the lead in supporting this groundbreaking organization and event in the wine world. As leaders in the wine and spirits industry, we are committed to growing diverse leadership teams and investing in talent development throughout the company. As Founding members, we’ll continue to provide our ongoing support to Women of the Vine & Spirits and its overall mission in perpetuity.”

Mel Dick President of the Wine Division and Senior Vice President SOUTHERN GLAZER’S WINE & SPIRITS

“I

taly represents the old world of winemaking and yet we are losing ground in trying to engage the younger generation to be more interested in wine. I look forward to working with Deborah Brenner and her organization to leverage their expertise to enhance our dialogue, research and mentoring of the female wine community, keeping in mind the younger generation, but also with support from the male contingency.”

Stevie Kim Managing Director VINITALY INTERNATIONAL

“D

eborah Brenner, with the faith of the wine and spirits industry behind her, has sparked a revolution with Women of the Vine & Spirits and the Global Symposium. We have the opportunity to continue the passionate dialogue that supports the advancement of women in the wine and spirits industries through networking, mentorship, by fostering leadership groups within companies and organizations, and by inviting all stakeholders to the table to seize and leverage the influence of female executives in the alcohol beverage industry.”

Cynthia Lohr Co-Owner, Trade and Brand Advocate J. LOHR VINEYARDS & WINES

“W

omen of the Vine & Spirits, like no other organization, provides the forum and opportunity for women to connect, collaborate, and learn from one another. The ripple effect the Women of the Vine & Spirits Global Symposium has produced has already made a lasting impact on our industry.”

Colleen Brennan

VP, National Accounts On Premise RODNEY STRONG VINEYARDS

GOLD MEMBERS

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KEYNOTE SPEAKER ––––––––––––––––––––––––––––––––––––––––––––––– Sarah Bettman Talent Development Manager, Diversity and Inclusion CONSTELLATION BRANDS

Simplifying Bias: Returning to the Basics we will simplify bias to help us see it in action and provide actions to interrupt it. It isn’t until we understand that we all have bias and commit to bias interruption when we can, that we can begin to change our cultures.

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nconscious Bias is the hot Diversity & Inclusion topic of our times. We take classes, read about it, but still feel stuck when it comes to managing it. In this session,

Takeaways: • What is unconscious bias and why is it important to talk about?

• Finding bias in the workplace through the language of stereotypes, micro-inequities, and business decisions.

• How to manage bias in you and others.

Sarah has two decades of experience designing and implementing organizational and leadership development solutions in a variety of industries. She is passionate about and known for her work in the areas of leadership development, advancing women leaders, and inclusive leadership with clients from around the world.

Prior to joining Constellation Brands, Sarah served as a Principal Consultant with Linkage, Inc. where she created customized solutions by collaborating with multiple stakeholders on large scale projects to ensure that her clients ultimately achieve their strategic objectives.

Sarah effectively blends facilitation, team development, and executive coaching to create engagements that have impact and get results.

She was also a Director of Leadership Development for Kaiser Permanente. In this role, she managed a multifaceted leadership initiative, in addition to focusing on team development, executive coaching, and strategic consulting efforts including a comprehensive business performance review process. Her work helped drive statistically significant increases in customer satisfaction and quality scores. At Sutter Health, she worked as an internal coach, managing over 300 individuals and teams responsible for driving growth at all levels of the organization.

Sarah also founded and led her own private practice as an external coach and consultant, serving a variety of clients in the healthcare and emergency medical fields. Her experience as a firefighter and paramedic taught her first-hand about the power of effective leadership and high-performing teams— and shaped her passion for leadership development and management. She has worked extensively in a variety of industries including healthcare, energy, technology and finance.

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GOLD MEMBERS

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KEYNOTE SPEAKER ––––––––––––––––––––––––––––––––––––––––––––––– Gretchen Carlson Star News Anchor, Journalist, Author, and Former Miss America

Be Fierce: Stop Harassment and Take Your Power Back

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retchen Carlson is one of the nation’s most successful and recognized news anchors and a tireless advocate for workplace equality and the empowerment of women. She most recently hosted The Real Story on Fox News for three years, and prior to that co-hosted the #1 rated cable morning news show, Fox and Friends, for more than seven years. Carlson started her television career in Richmond, Virginia, as a political reporter, and later served as an anchor and reporter in Cincinnati, Cleveland and Dallas. She moved to the national scene as the co-host of The Saturday Early Show on CBS in 2000 where she also served as a CBS News correspondent covering the G-8 Summit in Genoa, Italy, the Timothy McVeigh execution, 9-11 from the World Trade Center, the Bush-Gore election, and many other national and international stories.

She reported and produced a 30-part series on domestic violence that won several national awards. In 2015, Carlson’s first book, Getting Real, became a national best-seller. Her latest book, Be Fierce, debuted in 2017 as a New York Times bestseller.

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An honors graduate of Stanford University, Carlson was valedictorian of her high school class and studied at Oxford University in England. Carlson grew up as a child prodigy on the violin, performed as a soloist with the Minnesota Symphony Orchestra at age 13, and, in 1989, became the first classical violinist ever to win the Miss America crown. In 2016, Carlson became the face of sexual harassment in the workplace, gracing the cover of Time Magazine and standing strong in her determination to promote a safe working environment for all women. To that end she plans to testify before Congress about workplace inequality and the prevalence of forced arbitration clauses in employment contracts that often keep sexual harassment claims shrouded in secrecy.

Ever grateful for her success and the opportunities provided to her and imbued with a “never give up” attitude, Carlson has mentored dozens of young women throughout her career and is in the process of forming a foundation to empower young girls by helping them build self-esteem and instilling within them the confidence of knowing that they can be anything they want to be. Carlson serves as a national Trustee for the March of Dimes, a member of the Board of Directors for the Catherine Violet Hubbard Animal Sanctuary in Newtown, Connecticut, and a Trustee of Greenwich Academy, an all girls preparatory day school in Greenwich, Connecticut. She is an active volunteer and teacher at her church and, in 2016, hosted the “Miss You Can Do It” pageant in Illinois to celebrate the achievements of courageous girls and young women with disabilities. Carlson is married to sports agent Casey Close and mom to their two children, 13 and 14.

SILVER MEMBERS

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KEYNOTE SPEAKER ––––––––––––––––––––––––––––––––––––––––––––––– David Tyreman Brand Provacateur WORLD FAMOUS COMPANY

Get Personal: How to Build an Authentic Brand

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e are all clear about our favorite brands, but what on earth does it take to BE a favorite brand?

Get ready to experience effective ‘brand myth busting.’

Discover the many opportunities you have to create a kickass brand that brings results while staying authentic to who you are and what you stand for.

You’ll know the right questions to ask yourself and your powerful first steps to create brand buzz… and it’s easier than you think to position your brand as ‘the only choice’ in the mind and heart of your audience. Don’t be surprised if you can’t wait to

start implementing David’s insights right away… because before this talk is over, you’ll enjoy vivid clarity about your own personal or business brand… that’s right, David’s keynote applies to both YOUR personal ‘brand’ and your BUSINESS’ brand.

How cool is that? Bring an open mind, an open notepad and get ready for David to change the way you think about your brand forever!

During this Keynote you will discover: • Immediate changes you can make to engage your ‘audience’ and improve your ‘brand’ results • The mistakes 98% of people and businesses make - so that you can avoid them •H ow and where to D-I-F-F-E-R-E-N-T-I-A-T-E your brand from the rest • What it means to be ‘An Ambassador’ for your brand

WARNING: Kickass keynote speaker and award-winning author David Tyreman will use humor, wit and charm to demonstrate that you’re actually NOT in the business YOU THOUGHT you were. So, listen at your own peril, or end up with a brand that’s absolutely CRUSHING IT! Seriously, David’s uncanny, unorthodox and inspirational approach for helping entrepreneurial “start ups”, personal brands and Fortune 500’s crack their brand DNA has made him one of the most sought-after keynote speakers in the nation today. Author of World Famous – How to Create a Kick-Ass Brand, and founder of WorldFamousCompany.com, David has been described as the “Rosetta Stone for brand building.”

His own entrepreneurial itch surfaced in 1987 while on holiday in the U.S. His concept? To sell English antiques the way people peddled Tupperware, by hosting parties. Down to their last $20, David and his partner had one more Antique Party scheduled at his aunt Beryl’s home in Arcadia, California.

Seven years later, they had totally morphed into a Visual Branding & Merchandising juggernaut called Propaganda, which packaged carefully selected vintage and modern props (from mountain bikes and snow ski’s to old typewriters, suitcases and alike) as in-store, story-telling props for retail clients such as Polo Ralph Lauren, Nike, Banana Republic and others.

The company went on to purchase a 27,000 square-foot warehouse in San Francisco, which was the largest live/work lofted warehouse in the city. They also scored tons of free press for their whacky, but memorable marketing and branding methods. After topping $20 million, David sold the business to his partner and launched the World Famous Company LLC now based out of Las Vegas in 2000 where he’s been joyfully creating kickass brands for his clients ever since.

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BRONZE MEMBERS Allied Beverage Group, Inc. Ancient Peaks Winery Buchman Law Firm, LLC Campari Champagne Tresor de France DAOU Vineyards & Winery Joseph Phelps Martignetti Companies Michael David Winery The Patron Spirits Company

Perfect Puree Precept Wine Rombauer Ruth’s Chris Steak House Tyron Distributing Universal Packaging Urban Connoisseurs Wells Fargo Wente Family Estates The Winebow Group Wilson Daniels

ASSOCIATE MEMBERS Auro Chocolate Bauerhaus Design Cape Cod Package Store Fine Wine & Spirits Distill Ventures Farm Credit Gregory White PR Gloria Ferrer Hotaling & Co. Iron Horse Vineyards LA SCOLCA Le Grand Courtage

Merrill Lynch Monin Opici Family Distributing Padilla Phillips Distilling Co. Pomp & Whimsy Pura Vida Spirits Salt Creek Grille Vegan Wines Wine & Spirits Shippers Association Whole Foods Market 19

2018 AGENDA Monday, March 12, 2018 11:00 AM – 6:00 PM

Registration – Carneros Ballroom Pre-Function

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 11:00 AM – 4:00 PM Women of the Vine & Spirits Porsche Marin Driving Experience – Outside Blend Café Women of the Vine & Spirits and our Corporate Sponsor, Porsche Marin, invite you to shift gears and do something adventurous, fun and exciting. Porsche Marin will be on site with seven Porsche driving machines along with Porsche Brand Ambassadors. All attendees will have the opportunity to drive or to be a passenger.

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

11:00 AM – 4:30 PM Networking Lounge – Carneros Ballroom Pre-Function Beginning with registration, take advantage of the new networking lounge and make connections with fellow members passionate about empowering and advancing women in the alcohol beverage industry.

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

11:00 AM – 4:30 PM “GINdependent Woman” – Oakville Terrace Whether you are new to the workforce or CEO of a large company, your image is your brand. To attract the right people and opportunities, all aspects of your brand, including your headshot, must be authentic and compelling. This year Corporate Member Beam Suntory and Sipsmith® Gin will be providing professionally styled headshots and delicious signature cocktails to sip on as you mingle through the Symposium.

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

12:00 PM Lunch on Own There are a few great options on-site at the Meritage, including Blend Café, Siena Restaurant, and the Crush Lounge. The Meritage also offers guests a complimentary shuttle to downtown Napa where there are several award-winning restaurants to choose from.

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

2:30 PM – 3:30 PM Mindful Monday Workshop: Breath and Meditation for Better Business – Carneros Ballroom The session discusses how and why breath-work and meditation are such critical aspects of mindfulness, being effective in business and showing up in life.

Lead by Rebecca Hopkins, Founder & CEO, A Balanced Glass and Cathy Huyghe, Co-founder and CEO, Enolytics LLC, journalist, entrepreneur and certified yoga teacher

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 4:30 PM – 6:30 PM

“Women with Drive” Black & White Welcome Reception Oakville Terrace/Lawn & Carneros Foyer

6:30 PM

Dinner on Own

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

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Tuesday, March 13, 2018

2018 AGENDA

6:45 AM – 8:00 AM

Wellness Experience – Yoga in the Meritage Wine Cave

7:30 AM – 9:00 AM

Registration – Carneros Ballroom Pre-Function

7:30 AM – 9:00 AM

Continental Breakfast – Oakville Terrace

9:00 AM – 12:00 PM

GENERAL SESSION – Meritage Ballroom

9:00 AM – 9:15 AM

Opening Remarks Deborah Brenner, Founder & CEO, Women of the Vine & Spirits

9:15 AM – 9:50 AM

Simplifying Bias: Returning to the Basics Sarah Bettman, Talent Development Manager, Diversity and Inclusion, Constellation Brands

9:50 AM – 10:25 AM

Get Personal: How to Build an Authentic Brand David Tyreman, Brand Provocateur, World Famous Company

10:25 AM – 10:45 AM

Break

10:45 AM – 11:00 AM

Impact of Women of the Vine & Spirits Deborah Brenner, Founder & CEO, Women of the Vine & Spirits

11:00 AM – 11:35 AM

A Conversation with Barbara R. Banke Barbara R. Banke, Chairman & Proprietor, Jackson Family Wines Interviewed by: Virginie Boone, Contributing Editor, Wine Enthusiast Media

11:35 AM – 12:00 PM

Women of the Vine & Spirits Foundation Deborah Brenner, Founder & CEO, Women of the Vine & Spirits

12:00 PM – 1:30 PM

Lunch on the Patio – Oakville Terrace

12:00 PM – 1:30 PM

Speaker Meet & Greet Three-Course Lunch – Meritage Wine Cave Upgraded Option for those who registered in advance

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 1:45 PM – 2:45 PM Networking & Refresh Lounge Use this free time to network or focus on wellness in our Refresh Lounge, located in the Cabernet Room in the main building.

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 2:45 PM – 3:30 PM WORKSHOP SESSIONS - Collection A

The Art of Negotiation – Meritage Ballroom (General Session room)

Moderator: Michelle Hodges, State Sales Manager, Ste. Michelle Wine Estates

Panelists: Kirsty Cringan, CFO, Trinchero Family Estates

Melissa Linehan, General Manager Continental Division, Spirits, Pernod Ricard USA Barkley J. Stuart, Executive VP, Director, Government Affairs, Southern Glazer’s Wine & Spirits

Katherine Wojcik, CS, CSW, Director, Beverage Programs, Kimpton Hotels & Restaurants

De-mystifying Control States – Carneros Ballroom Nicole Brassard-Jordan, Division Director, Marketing, Merchandising and Warehousing,

New Hampshire Liquor Commission

Gender Parity – Carneros Ballroom Jan Jones Blackhurst, Executive VP of Public Policy & Corp Responsibility, Caesars Entertainment

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

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2018 AGENDA Tuesday, March 13, 2018 (continued) 3:45 PM – 4:30 PM WORKSHOP SESSIONS - Collection B I’ll Have What She’s Having:

Challenges and Opportunities in the Marketing of Spirits to Women

Carneros Ballroom

Dr. Nicola Nice, Founding Partner, THINK Conservatory / CEO, Pomp & Whimsy

Effective Organizational Structure:

3 Steps to Building a Successful Women’s Initiative Program

Carneros Ballroom Marlene Gordon, Vice President, General Counsel, Bacardi North America Corporation

Mentors, Advocates and Sponsors:

Break Through Barriers in Your Career by Leveraging Your Network

Meritage Ballroom (General Session room)

Moderator: Amy Lund, VP of Marketing Communication and Brand Activation for the Spirits BU, E. & J. Gallo Winery

Panelists: Susan Caudry, Estate Director, Domaine Chandon

Rick Gillis, President, Young’s Market Company

Desire’ Hunter, Director of National Accounts West, Brown-Forman Corporation

Mary Masters, Vice President - General Manager New England, The Winebow Group

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

4:30 PM – 6:30 PM “Bold, Beautiful and Badass” Cocktail Reception & Author Book Signing –

Vineyard Terrace Join authors Dr. Laura Catena, Jeffery Tobias Halter, Lisa Mattson, Cynthia Sterling, David Tyreman and others in our Women of the Vine & Spirits Book Store for the first hour of the reception in the Vineyard Terrace Pre-Function Area

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 6:30 PM

Dinner on Own

Wednesday, March 14, 2018

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 6:45 AM – 8:00 AM

Wellness Experience – Yoga in the Vineyard Terrace

7:00 AM – 9:00 AM

Continental Breakfast – Oakville Terrace

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 9:00 AM – 9:45 AM Workshop Session – Collection C Inspire Rather than Sell: How to Create a Kickass Brand Meritage Ballroom (General Session room)

David Tyreman, Brand Provocateur, World Famous Company

n-Premise Sales Strategies to Maximize Opportunities for Success O Carneros Ballroom Moderator: Rebecca Jensen Running, General Manager, Santo LLC Panelists: Ashley Ceraolo, Senior Vice President Marketing, California Pizza Kitchen Gwen Chappell, Director of Strategic Sourcing, Global Procurement, MGM Resorts International Kelly Hendriksen, Senior Manager Brand Development, Ruth’s Hospitality Group INC Tracy Redmond, Bar & Beverage Senior Manager, Applebee’s Services, Inc.

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 22

2018 AGENDA Wednesday, March 14, 2018 (continued) 10:00 AM – 10:45 AM

Workshop Session - Collection D

How to Leverage Gender Diversity for Team Success Meritage Ballroom (General Session room)

Jeffery Tobias Halter, President, YWomen

Off-Premise Sales Strategies to Maximize Opportunities for Success

Carneros Ballroom

Moderator: Tom Swift, Vice President of Customer Marketing, Bacardi North America

Panelists: Annette Alvarez-Peters, DipWSET, CWE, Asst. Vice President/GMM, Beverage Alcohol, Costco Wholesale

Mark Merrion, Executive Vice President of Sales, Delicato Family Vineyards

Amanda Batchelet, Director of Category Management for Spirits, Total Wine & More

Dan Heller, Executive Vice President of Sales, Ste. Michelle Wine Estates

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 11:00 AM – 12:00 PM Networking & Refresh Lounge Use this free time to network or focus on wellness in our Refresh Lounge, located in the Cabernet Room in the main building.

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 12:00 PM – 1:30 PM

Lunch on the Patio – Oakville Terrace

12:00 PM – 1:30 PM

Speaker Meet & Greet Three-Course Lunch – Meritage Wine Cave Upgraded Option for those who registered in advance

1:30 PM – 4:30 PM

GENERAL SESSION – Meritage Ballroom

1:30 PM – 1:40 PM

Welcome Remarks Day Two Deborah Brenner, Founder & CEO, Women of the Vine & Spirits

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1:40 PM – 2:15 PM Beyond Buzzwords & Numbers: Maximizing Consumer Data and Insights by Understanding Real Behaviors and Emotions Jennifer Jo Wiseman, Vice President of Consumer and Product Insights & Development,

E. & J. Gallo Winery 2:15 PM – 2:50 PM Setting Goals: The Key to Success

Moderator: Rebecca Hopkins, Founder & CEO, A Balanced Glass

Panelists: Dr. Laura Catena, Biologist, Physician, & Founder Argentina’s Catena Institute of Wine

Roberta Corra, Managing Director, Gruppo Italiano Vini

Jan Jones Blackhurst, Executive VP of Public Policy & Corp Responsibility, Caesars Entertainment 2:50 PM – 3:05 PM

Break

3:05 PM – 4:10 PM

Be Fierce: Stop Harassment & Take Your Power Back Gretchen Carlson, Star News Anchor, Journalist, Author, and Former Miss America

4:10 PM – 4:30 PM

Closing Remarks Deborah Brenner, Founder & CEO, Women of the Vine & Spirits

4:30 PM – 6:30 PM

“Parting is Such Sweet Sorrow” Closing Reception – Oakville Terrace

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

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KEYNOTE SPEAKER ––––––––––––––––––––––––––––––––––––––––––––––– Jennifer Jo Wiseman Vice President of Consumer and Product Insights & Development E. & J. GALLO WINERY

Beyond Buzzwords & Numbers: Maximizing Consumer Data and Insights by Understanding Real Behaviors and Emotions

I

n our industry, we often rush to get in front of social changes, trends or predictions about Millennials, Gen Z or other groups, relying on the rivers of information and data that engulf us. But it is far too easy to be misled by small patterns—whether real or imagined—when you don’t understand them in human terms. Unless you truly flush out the human side of that data, and unless you understand the behavior of real, regular people, all that information will not only be useless to your business, it can lead you in the wrong direction.

Takeaways: • We are bombarded by facts and figures in this age of big data. It is essential for your business to translate multi-source data into meaningful implications.

• Don’t confuse data points with real insights.

Remember that behind the data are real humans.

When we understand them in deeper ways and understand the patterns of their total lives—not just wine drinking habits or age—we gain powerful insights to drive our businesses.

• Global trends can have a range of implications depending on different consumer group behavior or on individual countries.

• Age or generation is simply a number. Attitudes, values, beliefs and behavior are more useful insights to understand the needs of our consumers and shoppers.

Jennifer Jo oversees all research and new product insights for E. & J. Gallo Winery and is one of the most senior members of the company.

Jennifer Jo has spent over 25 years innovating in consumer product companies including E. & J. Gallo Winery, The Gillette Company, Proctor and Gamble, Pepsi-Cola, and consulting firms. Her experience spans innovation, market/consumer/shopper insights, brand development, product guidance and development, quality control, consumer relations, ad claims, and technology development.

Currently, her team dedicated to consumer and product insight and development guides business decisions with consumer, shopper, and market insights, as well as creates new product and brand innovation, managing the technology pipeline, and directing to consumer communications.

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MONDAY WELCOME ACTIVITIES Join us before the Welcome Reception kicks off for all new activities to connect, refresh and be empowered!

Wellness Experiences

Mindful Monday Workshop: Breath and Meditation for Better Business (2:00 - 3:00 PM) Carneros Ballroom The stretchy part of yoga gets all the attention, and for good reason. Yet, ancient yogis would say that the postures are what they did in addition to the real work of yoga, which is breath and meditation. Those two practices may not be what get all the publicity, but they are absolutely fundamental. They get us closer to why we do yoga in the first place: to unite body and mind, and to feel better along the way. A bonus? Breath and meditation can both be channeled to improve our professional lives too. This workshop shows you how.

Breath Rebecca Hopkins, founder of “A Balanced Glass,” will show us how to bring mindfulness into our every breath.

Learned from her 10+ years of meditation and yoga study, we will explore the physiology of our breathing system, how the way we breathe affects our everyday outlook, and learn techniques, tools and tips to help calm the mind, in order to make better decisions in your personal and professional life.

Meditation Cathy Huyghe, Co-founder and CEO, Enolytics LLC, journalist, entrepreneur and certified yoga teacher, will share her perspective on meditation from 20+ years of yoga. She’ll explain how meditation makes us less reactive and more present, and she’ll share some techniques for increasing compassion and focus in your life. We’ll finish with a short meditation - nothing fancy, nothing long, but a simple taste of tapping into the juiciness within.

Spa Terra Treat yourself to a spa day at Spa Terra and receive 20% off regular spa services. Contact The Meritage Resort and Spa and mention Women of the Vine & Spirits when booking to receive the discount. You are worth it!

“GINdependent Woman” (11:00 AM - 4:30 PM) Oakville Terrace

Whether you are new to the workforce or CEO of a large company, your image is your brand. To attract the right people and opportunities, all aspects of your brand, including your headshot, must be authentic and compelling.

This year Corporate Member, Beam Suntory and Sipsmith® Gin will be providing professionally styled headshots and delicious signature cocktails to sip on as you mingle through the Symposium.

Women of the Vine & Spirits Porsche Marin Driving Experience (11:00 AM - 4:00 PM) Outside of Blend Café

Embrace your power! Get out of your comfort zone! Put the pedal to the metal!

Women of the Vine & Spirits and Corporate Sponsor, Porsche Marin invite you to shift gears and do something adventurous, fun and exciting at the Fourth Annual Women of the Vine & Spirits Global Symposium. You have the power to stare down any obstacle in your path and the drive to get to where you want to be. Sometimes we just need a little horsepower to inspire us. Be bold, get behind the wheel and out of your comfort zone and get ready to not only feel empowered, but be empowered.

Porsche Marin will be on site with seven Porsche driving machines along with Porsche Brand Ambassadors. All attendees will have the opportunity to drive or to be a passenger. All participants will be entered into a raffle and have an opportunity to win a Porsche Experience in Los Angeles.

In addition, we will have a dedicated photographer on-site along with our marketing coordinator. They will be posting photographs of thrill seekers at the networking event and superimposing empowering quotes live on Instagram and social media. Are you ready?

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General Session

A CONVERSATION WITH BARBARA R. BANKE Tuesday, March 13, 2018

l

Meritage Ballroom

l

11:00 AM – 11:35 AM

O

ne of the wine industry’s top executives and innovators, Jackson Family Wines Chairman & Proprietor Barbara R. Banke has spent the last two decades leading the company she co-founded with her late husband, wine icon Jess Jackson, while building and expanding some of the most beloved wineries in the nation.

Interviewed by: Virginie Boone, Contributing Editor, Wine Enthusiast Media

Barbara R. Banke

–––––––––––––––––––––––––––––––––––––––––––– Chairman & Proprietor JACKSON FAMILY WINES

One of the wine industry’s top executives and innovators, Barbara R. Banke has spent the last two decades leading the company she co-founded with her late husband, wine icon Jess Jackson, while building and expanding some of the most beloved wineries in the nation.

The UCLA and Hastings Law School graduate is no stranger to juggling diverse workloads. A former land use and constitutional law attorney, Banke spent more than a decade arguing cases before the United States Supreme Court and Courts of Appeal, and raised three children with Jess (Katie, Julia and Christopher Jackson).

A well-known philanthropist, Banke and the Jackson Family are passionate advocates for education. She co-founded the Sonoma Paradiso Foundation and helped build the Sonoma Country Day School in Santa Rosa, and serves as a founding board member for Sonoma Academy, an independent college-prep high school recognized for academic rigor. She and Jackson also committed $3 million to found the Jess S. Jackson Sustainable Winery Building at UC Davis (opened summer 2013), a national center of excellence designed to train the next generation of winemakers in sustainability best practices. In addition, Banke and her family contributed $500,000 to help launch the Family Justice Center Sonoma County, providing help for victims of domestic violence, and she is a global ambassador for the Susan G. Komen Breast Cancer Foundation.

Virginie Boone –––––––––––––––––––––––––––––––––––––––––––– Contributing Editor WINE ENTHUSIAST MEDIA

Virginie Boone reviews and writes about the wines of Napa and Sonoma for Wine Enthusiast Media, and is a longtime resident of Sonoma County. She began her writing 26

career with Lonely Planet travel guides, writing guides to the American South, South America, Northern California and the Loire Valley, which led in a roundabout and perfectly sensible way to California-focused wine coverage for The Santa Rosa Press Democrat, Savor Magazine, Sonoma Magazine and others. She is a regular panelist and speaker on wine topics in California and beyond.

General Session

SETTING GOALS The Key to Success

Wednesday, March 14, 2018

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Meritage Ballroom

l

2:15 PM – 2:50 PM

W

hy are setting goals so important? Hear from leading ladies in the alcohol beverage industry how they have achieved success in their careers from setting goals and analyzing results. Learning first hand experiences from this group of influencers will motivate you to set your own goals, setting yourself up for massive growth and success.

Rebecca Hopkins

MODERATOR:

–––––––––––––––––––––––––––––––––––––––––––– Founder & CEO

A BALANCED GLASS

Raised in the premium wine region of McLaren Vale, South Australia, Rebecca Hopkins took her first role in the wine business with Wirra Wirra Vineyards in McLaren Vale in 1992 while completing her Bachelor of Wine Marketing at Adelaide University.

Upon graduation Rebecca joined national importer Negociants Australia as Marketing Assistant, and in 1996 was the inaugural Student Winner of the “Vin de Champagne Award” – given by the Champagne region’s governing body.

In 1999 Rebecca relocated to Coonawarra, joining boutique producer Rymill Winery as Marketing, Sales & Export Manager before joining Australia’s largest producer, BRL Hardy (now Accolade Wines) in 2001.

She held the role of Public Relations Manager from 2001 managing all brand, environmental, operational and corporate publicity activities before the acquisition of the company by Constellation Brands in 2005. Following this, Hopkins was promoted to Group Public Relations Manager to manage the company’s global public relations, media operations, hospitality and events including leading the company’s communications and PR and events requirements across 28

corporate, brand, and business media in Australia, and key strategy development with the US and UK markets.

In 2007, Rebecca was relocated to San Francisco with Constellation Brands to develop and lead the largest in-house brand communications and event marketing team in the US wine business, creating strategic PR programming for trade and consumer media, and consumer and trade marketing events.

Overseeing the US wine portfolio, she led brand publicity programming and event marketing for the portfolio, leveraging strategic relationships across wine, culinary, luxury and lifestyle media.

In 2012 she returned to family winemaking, joining national importer Folio Fine Wine Partners – a full-service sales, marketing and communications agency owned by the Michael Mondavi Family as Vice President Communications & Partner. In 2017 Rebecca joined Colangelo & Partners – a fine wine and spirits communications agency – as Executive Vice President overseeing the strategy for the agency and its key clients.

In 2018 Rebecca created “A Balanced Glass”, a strategic marketing communications agency catering to beverage alcohol brands, with a focus on providing education and resource to industry colleagues to help maintain health and wellbeing while working in the alcohol industry.

Roberta Corrà

PANELISTS:

–––––––––––––––––––––––––––––––––––––––––––– General Manager

GRUPPO ITALIANO VINI

Roberta Corrà graduated in law from the Università Statale di Bologna, subsequently practicing at the Menichetti law firm in Verona, specializing in labor law, officially qualifying to pursue the legal profession and attending a short Masters course of specialization in company organization at SDA Bocconi. She developed much of her professional career in two German multinational

retailers where she worked for 15 years in the Human Resources and Organizational sectors.

Roberta joined GIV in July of 2012 as Human Resources Director and in July of 2014 was appointed Chief Operating Officer. She has occupied the post of General Manager since January 2015. In the scope of GIV consolidation, she is a Board Member of Frederick Wildman & Sons based in New York and B&G Wines USA LLC, also in New York and is Managing Director of Carniato Europe s.a. based in Paris, GIV Deutschland GmbH in Munich, GIV UK Ltd. in London and GIV CZ in Prague. Roberta is also Vice President of the Italia del Vino Consortium and is on the board of the Tutela Vini Valpolicella Consortium.

Dr. Laura Catena

–––––––––––––––––––––––––––––––––––––––––––– Biologist, Physician, and Founder

ARGENTINA’S CATENA INSTITUTE OF WINE

Dr. Catena is a Harvard and Stanford trained biologist and physician, and the founder of Argentina’s Catena Institute of Wine in 1995. She is currently managing director of Bodega Catena Zapata (est. 1902) and of her own Luca winery (est. 1999). Catena has been called the “face” of Argentine wine and is author of Argentina’s definitive wine guide, “Vino Argentino”.

The vision of the Catena Institute of Wine is to continue elevating Argentina’s historic variety,

Malbec, and the country’s winemaking regions for another 100 years. Nicolás Catena Zapata’s high-altitude wine revolution led to the discovery of a new terroir for wine, the Adrianna Vineyard at almost 5,000 feet elevation. Today, the team of the Catena Institute of Wine is dedicated to studying every meter, every rock, every insect and microorganism in the Adrianna Vineyard, making it perhaps the most studied vineyard in the world. The Catena Institute collaborates with institutions all over the world, from UC Davis to the University of Dijon, as well as with local research institutions. The institute’s work is widely published in reputable scientific journals that include the American Journal of Viticulture and Enology and Food Science.

Jan Jones Blackhurst

–––––––––––––––––––––––––––––––––––––––––––– Executive Vice President, Public Policy & Corporate Responsibility CAESARS ENTERTAINMENT

Jan is a long-time political and business leader who has left an indelible imprint on the lives of millions of people. In 1991, Jan broke the glass ceiling as Las Vegas’ first female mayor.

Under Jan’s leadership the city experienced tremendous growth. She then joined Caesars Entertainment, where she grew the industry’s first Responsible Gaming practices.

Through Jan’s guidance, Caesars Entertainment has

earned a 100 percent perfect score in the Human Rights Campaign Corporate Equality Index for 10 consecutive years. Jan has channeled her passion for charitable causes through her role as Chair of the Caesars Foundation and has also helped establish the International Gaming Institution Center of Excellence at the University of Nevada - Las Vegas.

Jan serves on the Board of Directors for the U.S. Chamber of Commerce, and the Global Fairness Initiative. Additionally, she serves on several boards as chairwoman including the Nevada Resort Association, Las Vegas Stadium Authority, and is also a member of the Women’s Leadership Board at the John F. Kennedy School of Government at Harvard University.

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ADVISORY BOARD Women of the Vine & Spirits is guided by an advisory board comprised of notable industry professionals across many sectors of the alcohol beverage industry.

U.S. ADVISORY BOARD MEMBERS Annette Alvarez-Peters, DipWSET, CWE

Rebecca Jensen Running

Assistant VP/GMM, Beverage Alcohol

SANTO LLC

––––––––––––––––––––––––––

–––––––––––––––––––––––––– General Manager

COSTCO WHOLESALE

Sarah Bettman

Vanessa Kay

Talent Development Manager, Diversity and Inclusion

Chief Marketing Officer

–––––––––––––––––––––––––– CONSTELLATION BRANDS

–––––––––––––––––––––––––– MOËT HENNESSY USA

Mel Dick

Kristina Kelley, CSW

President, Wine Division & Senior Vice President

Sr. Director of Public Relations

––––––––––––––––––––––––––

–––––––––––––––––––––––––– E. & J. GALLO WINERY

SOUTHERN GLAZER’S WINE & SPIRITS

Rachael Ellas

Susan Kostrzewa

Consultant

Executive Editor

––––––––––––––––––––––––––

––––––––––––––––––––––––––

ELLAS AND ASSOCIATES LLC

WINE ENTHUSIAST MEDIA

Stephanie Gallo

Kari Leitch

Vice President of Marketing

Senior Vice President, Communications and Corporate Affairs

–––––––––––––––––––––––––– E. & J. GALLO WINERY

–––––––––––––––––––––––––– STE. MICHELLE WINE ESTATES

Rick Gillis

Sandra LeDrew

President

President of Winery Operations & Chief Development Officer

–––––––––––––––––––––––––– YOUNG’S MARKET COMPANY

–––––––––––––––––––––––––– TERLATO WINE GROUP

Marlene Gordon

Cynthia Lohr

Vice President, General Counsel

Co-Owner, Trade and Brand Advocate

––––––––––––––––––––––––––

BACARDI NORTH AMERICA CORPORATION

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–––––––––––––––––––––––––– J. LOHR VINEYARDS & WINES

U.S. ADVISORY BOARD MEMBERS (Continued) Victoria MacRaeSamuels

Barkley J. Stuart

––––––––––––––––––––––––––

–––––––––––––––––––––––––– Vice President, Operations

Executive Vice President, Director, Government Affairs

MAKER’S MARK® DISTILLERY

SOUTHERN GLAZER’S WINE & SPIRITS

Steve Slater

Clarice Turner

Executive Vice President, General Manager, Wine Division

Chief Executive Officer

––––––––––––––––––––––––––

SOUTHERN GLAZER’S WINE & SPIRITS

E. Lloyd Sobel

–––––––––––––––––––––––––– BOUDIN, SF

Sommer K. Walker, CSS

––––––––––––––––––––––––––

––––––––––––––––––––––––––

BREAKTHRU BEVERAGE GROUP

REDHEAD ORIGINAL

Chief Operating Officer

Chief Brand Amplifier

EUROPEAN ADVISORY BOARD MEMBERS Marilisa Allegrini

Stevie Kim

Chief Executive Officer

Managing Director

––––––––––––––––––––––––––

––––––––––––––––––––––––––

ALLEGRINI ESTATES

VINITALY INTERNATIONAL

Béatrice Cointreau

Stephanie J. MacLeod

Owner & Chief Executive Officer

Master Blender

CHAMPAGNE TRESOR DE FRANCE

JOHN DEWAR & SONS LTD.

Margareth (Maggie) Henriquez

Jancis Robinson

––––––––––––––––––––––––––

–––––––––––––––––––––––––– President

––––––––––––––––––––––––––

–––––––––––––––––––––––––– OBE, MW, Wine Critic, Journalist and Wine Writer

LVMH ESTATES & WINE DIVISION

President & Chief Executive Officer KRUG MAISON DE CHAMPAGNE

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TOGETHER, we are of the alcohol Benefits of Women of the

W

hen you join Women of the Vine & Spirits not only do you join a powerful and growing community in the alcohol beverage industry, you also gain access to a wealth of opportunity and possibility.

Whether you’re a veteran or just getting started, you’ll find the resources and people you need to advance and grow. You’ll find the resources and support to combat an array of workplace issues and obstacles and you’ll discover that together, members are changing the face of the industry worldwide by collectively advocating for the industry at large to support gender-diverse teams and talent development.

An investment in Women of the Vine & Spirits membership provides a range of benefits that fuels personal and professional development while driving business growth.

Start expanding your knowledge, take charge of your career path, create a better resume, increase your network, become a mentor, stay inspired and motivated.

ADVANCE Surround yourself with an amazing group of passionate women focused on career advancement and professional development.

Whether you want to advance your career or find a better job, start your own business or learn skills and tools to become a better leader, we have the resources and community to get you where you want to be. Learn from industry leaders and experts in business, entrepreneurship, career advancement, diversity, leadership and more. Join in regular webinars covering priority topics such as: ‘Aligning the Three Tiers to Co-Create Powerful Beverage Brands’, ‘Time & Conflict Management’ & ‘Branding Luxury’, attend regional events and diversity and mentorship summits. Use the Job Board, join a Group, explore the Book Club, and explore resources like our Career Pathing guide.

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changing the FACE beverage industry!

Vine & Spirits Membership NETWORK & CONNECT Wherever you want to be in the alcohol beverage industry you can meet, network and connect with the right people. Our membership includes an extensive range of influential professionals across the alcohol beverage industry including: senior executives, marketing and public relations professionals, journalists, educators, sommeliers, exporters and distributors, on and off premise managers, HR professionals, sales executives, ancillary services, bartenders and more. Members enjoys instant access to our Directory, Resources and Events calendar with regular invitations to an array of meeting opportunities, not to mention access to our Global Symposium, the alcohol beverage industry’s largest gathering of women, world-wide.

BE EMPOWERED You know the feeling, you know the frustration and you know your potential. Together, glass ceilings recede, sexual harassment is confronted and more businesses and organizations advocate the support of gender diverse teams and talent development. Join other women just as passionate as you and receive valuable support and feedback from our private community. Membership gives you a louder voice and an empowered community of women (and men) who support you to take risks, speak up, believe in yourself, step up and step out.

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WOMEN OF THE VINE & SPIRITS FOUNDATION The Women of the Vine & Spirits Foundation provides scholarships and awards for the purpose of helping women advance in their careers in the food, wine, spirits, hospitality, or viticulture industries through education, leadership, and professional development, as well as fostering gender diversity and talent development across the industry at large.

THE WOMEN OF THE VINE & SPIRITS FOUNDATION IS PROUD TO ANNOUNCE THE 2017 SCHOLARSHIP RECIPIENTS 2017 Professional & Leadership Development Scholarship Recipients: Ava Dally, New York

Jennifer Reichardt, California

Both Ava and Jennifer are here with us at the Symposium this week!

2017 Educational Scholarship Recipients: Maria Dillingham, California

Sandy Gomes, New Jersey

The Foundation offers scholarships each calendar year to recipients of either a Professional & Leadership Development Scholarship or an Educational Scholarship and is currently exploring new ways to pay it forward to women in the alcohol beverage industry.

For more information, to donate, or apply, visit womenofthevine.com

NAPA/SONOMA FIRE RELIEF FUND Many of you know, Women of the Vine & Spirits created the Napa/Sonoma Fire Relief Fund in response to the devastating wildfires that affected wine country, beginning October 2017. Thanks to our members, family and friends who made donations to support this cause, we raised over $38,000 toward relief efforts to support those affected by the fires in the Napa, Sonoma and Mendocino areas.

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BRAND AMBASSADOR PROGRAM This is your opportunity to apply your passion and empowering spirit to help women in the industry. As a member of our Brand Ambassador Program you become a ‘go to’ advocate for opportunity and progress, helping to increase awareness of Women of the Vine & Spirits, facilitate networking opportunities and cultivate new membership.

BECOME A BRAND AMBASSADOR Once selected as a Women of the Vine & Spirits Brand Ambassador you become a champion, helping spread our mission to empower and advance women in the alcohol beverage industry. Our Ambassadors organize meet ups, book club gatherings, outreach and networking opportunities to increase awareness, engagement and participation in our movement and promote opportunities to empower and advance our members.

In order to be selected as a Woman of the Vine & Spirits Brand Ambassador it’s important to share our brand values and care about the success of our mission.

We are looking for influential, trustworthy, organized and responsive people.

What you can do: • Create and integrate your social • Host networking events including book club • Be a part of building Women networks to help build our meetings, wine and spirits tasting events, of the Vine & Spirits. community, encouraging new contests or anything you are passionate • Network with other amazing members to join the Alliance. about to cultivate membership. women in the industry.

APPLY TO BE A BRAND AMBASSADOR AT WOMENOFTHEVINE.COM 36

Caesars Entertainment is proud to sponsor

WOM EN OF TH E VIN E & S P I R I TS GLOBAL SYMPOSIUM

We salute your mission of empowerment and advancement of women in the alcohol beverage industry.

WOMEN OF THE VINE & SPIRITS BOOK CLUB We’re excited to announce a collaboration with All Things Books and the creation of an online book club just for our members. One of the great things about Women of the Vine & Spirits is our mission to make connections, create change and raise the bar for women in our industry. This online book club endeavors to uphold that mission offering you ways to connect through books and ideas.

GIVING BACK 10% of every purchase will go to the Women of the Vine & Spirits Foundation. The Foundation provides scholarships and awards for the purpose of helping women advance in their careers in the food, wine, spirits, hospitality, or viticulture industries through education, leadership, and professional development, as well as fostering gender diversity and talent development across the industry at large.

BOOK CLUB BENEFITS The Book Club is a wonderful member benefit providing you with access to the latest business, wellness, and motivational books designed to instruct and inspire. Plus, in the Women of the Vine & Spirits Book Club, you receive: • FREE shipping on every order • Deal of the Week. Just check the page to see what books and gifts we’re giving away this week on purchases over $100. You’re going to want these!

• Live book review webinars Check out book lists, see what your peers are recommending, enjoy book chats and interviews with authors.

ABOUT ALL THINGS BOOK All Things Book is owned by Vicki DeArmon. Vicki has been in the book industry for 25 years and is an entre­ preneur who loves to develop meaningful partnerships such as this. When she and Deborah talked after the Third Annual Women of the Vine & Spirits Global Symposium, the idea for our very own book club was born.

Please visit the site at www.allthingsbook.org/women-vine and see what we’ve built just for you.

SAVE THE DATE! You Are a Badass at Making Money featuring Badass Author Jen Sincero April 5, 8:00 AM - 12:00 PM – Graton Casino Ballroom, Rohnert Park Join in for an inspirational book talk from Jen Sincero, plus, receive a copy of Jen’s book, You Are a Badass at Making Money for the book signing, and connect with others!

Women of the Vine & Spirits members receive a 10% discount on tickets! For more details visit the Book Club page on our website, womenofthevine.com.

AUTHOR BOOK SIGNING EVENT: Vineyard Pre-Function Area Tuesday, March 13 / 4:45 PM - 5:45 PM during the Cocktail Reception Participating Authors Include: Dr. Laura Catena Lisa Mattson David Tyreman Jeffery Tobias Halter Cynthia Sterling and others!

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Moët Hennessy USA is proud to support Women of the Vine & Spirits

·· Most Honored

©2018 Moët Hennessy USA Inc., New York, NY. Moët Hennessy USA encourages responsible drinking.

mhusa.com

Save the Date

WOMEN OF THE VINE & SPIRITS EUROPEAN SUMMIT JUNE 28, 2018

LONDON QEII CENTER As part of our 2017 expansion into Europe, Women of the Vine & Spirits will host the first-ever European Summit in London on June 28.

The one-day event will feature speakers and topics focused on the unique issues and opportunities women in the alcohol beverage industry face in Europe.

Headlining the Summit will be Keynote Speaker

MAGGIE HENRIQUEZ President, LVMH ESTATES & WINE DIVISION President & Chief Executive Officer, KRUG MAISON DE CHAMPAGNE

Corporate Sponsorship opportunities available, contact Deborah Brenner at brenner@womenofthevine.com

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Workshop - Collection A

THE ART OF NEGOTIATION Tuesday, March 13, 2018

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Meritage Ballroom

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2:45 PM – 3:30 PM

E

very day we encounter the need for various levels of negotiation in our lives, both personal and business. Arriving at a resolution on a tough issue sometimes feels like an impossible task. The path may be fraught with internal and external roadblocks, perhaps a misalignment of expectations or even conflicting personalities. This workshop will help you break apart the steps in the negotiation process and learn ideas to develop a personal approach to successful negotiations.

Michelle Hodges, State Sales Manager at Ste. Michelle Wine Estates, will be joined by seasoned representatives from distribution and the wine trade as they share practical advice on developing and honing your negotiation skills.

Takeaways: • Learn

how developing strong listening skills can set the stage •T arget negotiations as a “win-win” for both sides in building overall business •E xplore turning a “no” answer into a “yes” with the help of compromise • Discuss approaches to dealing across different personalities and/or genders • Review the importance of clarifying each participant’s “needs, wants and must haves” • Discuss

the role of time, data and passion

Michelle Hodges

MODERATOR:

–––––––––––––––––––––––––––––––––––––––––––– State Sales Manager, Tennessee & Kentucky STE. MICHELLE WINE ESTATES

With over 20 years of management in hospitality, training and sales, Michelle has spent the last 15 years in progressive distributor and supplier roles.

Before joining SMWE in 2013, Michelle spent seven years at Republic National Distributing and four years at Best Brands

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Distributing. Since working at SMWE, Michelle was awarded State Manager of the Year in 2016 and is a two-time recipient of the President’s Club award representing the top 10 percent of the sales organization. She is also an active member of the SMWE Mentoring Committee which launched a company-wide mentoring program. Michelle is passionate about empowering women to achieve both their professional and personal goals. She is a founding member of Les Dames d’Escoffier Nashville and is the Mentor Committee Chair for the Network of Executive Women’s Nashville Chapter.

PANELISTS: Barkley J. Stuart

Kirsty Cringan

Executive Vice President, Director, Government Affairs

Chief Financial Officer

––––––––––––––––––––––––––––––––––––––––––––

––––––––––––––––––––––––––––––––––––––––––––

SOUTHERN GLAZER’S WINE & SPIRITS

TRINCHERO FAMILY ESTATES

Barkley has worked in the wine and spirits industry for nearly 20 years. At Southern Glazer’s, Barkley manages government affairs by providing representation at state and federal levels for both the company and the wholesale alcohol trade. Prior to the 2016 combination of Southern Wine & Spirits and Glazer’s, Barkley worked at Glazer’s in roles ranging from E.& J. Gallo Winery salesman to Chief Operating Officer. Prior to working in the wine and spirits industry, Barkley was director, trainer and editor for Communication for Change, a pioneering not-forprofit, that for over 30 years, has used video tools and training to help those living in poor and marginalized communities influence their own destinies. In addition to ongoing board positions at Southern Glazer’s, and C4C, Barkley currently serves in leadership roles as a director for the Wine & Spirits Wholesalers of America, Drizly, Inc., Collette Vacations, North Country School and the Devereux Foundation.

Kirsty is a Scot with a world of team-building knowledge and project management expertise.

Prior to overseeing controllership and treasury at Trinchero Family Estates, Kirsty began her globe-spanning wine and spirits career at Diageo Chateau and Estates. Kirsty’s Diageo career came to a close after she spent a year in Napa negotiating Diageo’s sale to Treasury Wine Estates as Diageo’s vice president, finance and business planning. Treasury Wine Estates appointed Kirsty to the vice president, commercial finance role, where she oversaw the transition of 400 employees to their new parent company. Trinchero Family Estates recognized Kirsty’s legacy of transformation over the course of nine different roles in five locations across three different countries and recruited her for the chief financial officer position in November 2016.

Katherine Wojcik, CS, CSW

–––––––––––––––––––––––––––––––––––––––––––– Director, Beverage Programs

KIMPTON HOTELS & RESTAURANTS

Katherine is responsible for the wine, beer, spirits, and non-alcoholic beverage programs and partnerships for 65 hotels, restaurants, and bars, with a focus on category management, national promotions, guest loyalty programs, and digital marketing. Prior to Kimpton, Katherine enjoyed a varied career spanning over several disciplines. She was initially a travel agent before moving into hosting groups in Las Vegas which developed her passion for travel. From there, she tried her hand in public relations at Caesars’ Palace, managed restaurants in Orlando and Los Angeles, and worked in sports and entertainment at The STAPLES Center, with the US Open and PGA organizations, and award shows such as the GRAMMYs and Emmys. Deciding to pursue her passion for beverage and travel, Katherine joined Marriott International, focusing on ten global brands.

Melissa Linehan

–––––––––––––––––––––––––––––––––––––––––––– General Manager Continental Division, Spirits PERNOD RICARD USA

Melissa joined Pernod Ricard USA in 2012 and is the first woman to be named General Manager of a Spirits Division.

With over 20 years of experience in the wines and spirits industry, she has spent her career driving growth and revenue for top companies including Brown-Forman, E. & J. Gallo Winery, and Rodney Strong. Melissa takes great pride in being a leader at Pernod Ricard and is most proud of her people leadership and management skills that has led her to create an open, collaborative culture where her team can thrive. She is passionate about championing and mentoring women both professionally and personally.

At Pernod Ricard she a member of the Better Balance Initiative and in her home state of Massachusetts she spent three years on the Board of Directors at Big Brother Big Sisters.

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Workshop - Collection A

DE-MYSTIFYING CONTROL STATES Tuesday, March 13, 2018

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Carneros Ballroom

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2:45 PM – 3:30 PM

F

ollowing the repeal of prohibition, states had the opportunity to assume control over the sale and distribution of alcohol. Today 17 control states and jurisdictions remain, each with their own unique sales models and regulatory structure. Despite generating billions in annual revenue, many brands are unfamiliar with how these states operate and unclear how to introduce their products.

With 80 New Hampshire Liquor & Wine Outlet locations serving 11 million customers and generating nearly $700 million in annual revenue, New Hampshire is recognized as one of the most progressive and profitable of these control states.

Nicole Brassard Jordan, a 30-year industry veteran and the director of sales, marketing, merchandising, and warehousing for the New Hampshire Liquor Commission will provide a crash course of the control state model, provide insight into New Hampshire’s innovative operations and share why the Granite State has received praise from media outlets like the New York Times, Washington Post, Food & Wine and StateWays Magazine and is a favorite destination for wine and spirits icons like Michael Mondavi and Tito Beveridge.

SPEAKER: Nicole Brassard-Jordan

–––––––––––––––––––––––––––––––––––––––––––– Division Director, Marketing, Merchandising and Warehousing

NEW HAMPSHIRE LIQUOR COMMISSION

Nicole Brassard Jordan is a 30-year industry veteran and the first female to serve as Director of Sales, Marketing, Merchandising, and Warehousing for the New Hampshire Liquor Commission (NHLC). In her role, Nicole is responsible for conceptualizing and implementing industry-leading strategies to increase sales throughout the state’s 80 NH Liquor & Wine Outlet locations and off-premise channels.

Under Nicole’s leadership, NHLC has received numerous accolades, including an A rating for consumer access to wine by The American Wine Consumer Coalition and was named “The Best State in America for wine drinkers” by 44

the Washington Post. Most recently, NHLC was honored as the nation’s top control state by StateWays Magazine, which recognized New Hampshire for its innovative programs and focus on responsible consumption.

Nicole began her career in the food industry working in restaurants and a private retail shop. Nicole joined NHLC in 1988 as a retail store clerk. Eventually she was promoted to assistant manager and then store manager at one of NHLC’s signature NH Liquor & Wine Outlet locations. Prior to her current position, she served for 13 years as NHLC’s wine marketing specialist, where she steadily grew NHLC’s wine sales to 44 percent of the overall business. Nicole played a key role in establishing New Hampshire Wine Week, a customer-focused, week-long celebration of wine that draws more than 60 of the world’s leading winemakers to New Hampshire each January to participate in intimate wine dinners, bottle-signings and tasting events.

Workshop - Collection A

GENDER PARITY Tuesday, March 13, 2018

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Carneros Ballroom

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2:45 PM – 3:30 PM

C

aesars Entertainment has committed to achieving Gender Equality in management by 2025. Caesars is undertaking a number of initiatives focused on enhancing the company’s commitment to creating an environment in which all employees are treated fairly and are part of a company that values them and their contribution to this organization.

Among the new initiatives Caesars will be implementing is the creation of the Equality Council – a taskforce including employees and external experts, implementing unconscious bias-training across all management teams and conducting surveys broadly across the company about diversity and inclusion.

Jan Jones Blackhurst shares her insight and experience in how to achieve gender parity in your own company, and what it could mean for the success of your organization.

Jan Jones Blackhurst

SPEAKER:

–––––––––––––––––––––––––––––––––––––––––––– Executive VP of Public Policy & Corporate Responsibility CAESARS ENTERTAINMENT

Jan is a long-time political and business leader who has left an indelible imprint on the lives of millions of people. In 1991, Jan broke the glass ceiling as Las Vegas’ first female mayor.

Under Jan’s leadership the city experienced tremendous growth. She then joined Caesars Entertainment, where she grew the industry’s first Responsible Gaming practices.

Through Jan’s guidance, Caesars Entertainment has earned a 100 percent perfect score in the Human Rights Campaign Corporate Equality Index for 10 consecutive years. Jan has channeled her passion for charitable causes through her role as Chair of the Caesars Foundation and has also helped establish the International Gaming Institution Center of Excellence at the University of Nevada – Las Vegas.

Jan serves on the Board of Directors for the U. S. 46

Chamber of Commerce, and the Global Fairness Initiative. Additionally, she serves on several boards as chairwoman including the Nevada Resort Association, Las Vegas Stadium Authority, and is also a member of the Women’s Leadership Board at the John F. Kennedy School of Government at Harvard University. She has received many recognitions and accolades including the Americanism Award from the Anti- Defamation League (ADL), the Woman of Diversity Award for “100 Years of Influence - Women Shaping the First 100 Years of Las Vegas”, Outstanding Service in a Land-based Industry from Totally Gaming, PR News CSR Professional of the Year and was named by the Las Vegas Business Press as one of its “Women Who Mean Business.” Jan has been honored by the American Diabetes Association and the “I Have a Dream” Foundation, and named Humanitarian of the Year in 1998 by the Muscular Dystrophy Association.

In 2014, she was one of the first women to be inducted into the American Gaming Association (AGA) Gaming Hall of Fame. More recently, she has earned the Lifetime Achievement Award from the Latin Chamber of Commerce, the Dom Pérignon Award of Excellence from UNLVino, the Diversity Hero Award from PR Week and was honored by ACLU for Community Equality.

PROUD TO SUPPORT WOMEN IN OUR INDUSTRY

Young’s Market Company is committed to developing and advancing women leaders.

Our Women’s Partner Network leads professional development and networking opportunities that inspire, educate, and strengthen our culture of diversity and inclusion.

We invest in women leaders because we know a talented, high-performing workforce is critical to our success as an industry leader. youngsmarket.com/careers

PalmBay.com

EDVwines.com

©2018 Palm Bay International, Boca Raton, FL

47 RS4439 WOVS_2018Ad_OL_P2.indd 1

2/1/18 3:34 PM

Workshop - Collection B

I’LL HAVE WHAT SHE’S HAVING:

Challenges and Opportunities in the Marketing of Spirits to Women Tuesday, March 13, 2018

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Carneros Ballroom

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3:45 PM – 4:30 PM

F

or many years, women have been left out of the cultural conversation on spirits. With few spirits brands actively geared towards the female consumer, the female drinking population has been drastically underserved relative to their participation in the category. Yet, as drinking culture has changed dramatically over the last 20 years, women have become a key driver in the growth and trends of spirits.

This workshop explores the social, cultural and historical antecedents to women’s perceived image as consumers of spirits, and re-examines the impact that women have had on the cocktail revolution through her role as chief event planner of the home. Finally, we will pose the question: how do we successfully market an aspirational spirits brand to women in a category that has been so historically dominated by masculine norms and values? And how can understanding the way women taste and the occasionality of her spirits and cocktail consumption, help us to craft a uniquely female brand experience that has resonance, differentiation and longevity in the category today?

Dr. Nicola Nice

SPEAKER:

–––––––––––––––––––––––––––––––––––––––––––– Founding Partner

THINK CONSERVATORY

CEO POMP & WHIMSY

Dr. Nice is a trained sociologist who has spent the last 15 years advising Fortune 500 companies on their international brand and consumer strategies through her agency THINK Conservatory. With particular expertise in the female consumer, as well as 48

the spirits category, she was worked in the innovation, communication and positioning of such iconic spirits brands as Smirnoff, SKYY, Bacardi, and Kettle One. In 2017, she set out to revolutionize spirits branding and marketing for women by launching Pomp & Whimsy – a wondrously crafted gin liqueur infused with 16 whole botanicals that is uniquely tailored to the female palate.

©2018 Trinchero Family Estates, St. Helena, CA

proudly supports

and raises a glass to all the female winemakers

TFEwines.com

Beam Suntory fosters diversity of thought, experience and culture that turns the uniqueness of our individuality into insights and capabilities that drive individual and business growth.

Kathleen DiBenedetto, Kentucky Bourbon Hall of Fame Inductee

B EAM SUNTORY IS PRO UD TO SUPPO RT THE WO M EN O F T H E V IN E & SPIR ITS 2018 GL O B AL SYMPO SIU M ©2018 Beam Suntory Inc., Chicago, IL USA.

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Workshop – Collection B

EFFECTIVE ORGANIZATIONAL STRUCTURE: 3 Steps to Building a Successful Women’s Initiative Program Tuesday, March 13, 2018

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Carneros Ballroom

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3:45 PM – 4:30 PM

A

successful Women’s Initiative Program is not created overnight, it takes vision, mission, strategy, buy-in, funding, and structure. Marlene will walk attendees through best practices and tools for starting and maintaining a program, identifying the various elements and steps to achieve a successful Women’s Initiative Program.

From this workshop you will learn to identify your: • Vision & Mission • Key Stakeholders • Organizational Structure

Marlene Gordon

SPEAKER:

–––––––––––––––––––––––––––––––––––––––––––– Vice President, General Counsel

BACARDI NORTH AMERICA CORPORATION

Marlene serves as a strategic business partner and the senior key point of contact for the legal and compliance activities for the companies within the Bacardi North American business unit. She is a member of Bacardi’s North America Leadership Team, managing the legal services and support to the Regional President and senior leadership. She also serves as a member of the Global Legal Leadership Team and contributes to the effectiveness of the Global Legal Function.

Marlene also serves as the Global chair for Bacardi’s Women-In-Leadership Program. In leading this program globally, Marlene works to embed the initiative into Bacardi’s business strategy and to instill a sense of ownership and accountability in business leaders to set the right example and drive engagement 50

throughout the organization. This program positions Bacardi as an employer of choice for talented women and helps establish stronger career paths toward senior leadership.

Prior to Bacardi, Marlene spent 14 years at Burger King Corporation with increasing U.S. and global roles of responsibility. During her tenure at Burger King, she also served as Vice President & Assistant General Counsel, Chief Legal Crisis Officer, chaired the company’s Women’s Leadership Forum and received Burger King Corporation’s Crowning Achievement Award for outstanding work and accomplishments.

Marlene previously worked for Republic Industries, Inc. and Blockbuster Entertainment Group, and was in private practice with a leading Florida law firm earlier in her career.

Marlene truly believes in giving back to those less fortunate than herself and in 2012 founded the Lynne Mitchell Foundation to honor her mom’s legacy and provide educational resources and opportunities for underprivileged children in the rural community in Jamaica where Marlene and her family are from.

ENJOY RESPONSIBLY.

©2018. DEWAR’S, ITS TRADE DRESS, TRUE SCOTCH, THE CELTIC DEVICE AND THE JOHN DEWAR SIGNATURE ARE TRADEMARKS. IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. BLENDED SCOTCH WHISKY – 40% ALC. BY VOL.

DWR18_58435_HalfPage_Ad_KL.indd 1

Promoting strong brands and strong women since 2004.

1/25/18

Luisa Ponzi | Winemaker PONZI VINEYARDS

Maria Ponzi | President PONZI VINEYARDS

Barbara Sandrone | Owner LUCIANO SANDRONE

Caroline Latrive Chef de Cave CHAMPAGNE AYALA

Stephanie Morton-Small VP Sales & CCO FINCA DECERO

Cinzia Merli Owner Winemaker LE MACCHIOLE

Marina Cvetic | Proprietor Miriam Masciarelli | Brand Manager MASCIARELLI MASCIARELLI

EXCLUSIVE U.S IMPORTER AND MARKETING AGENT www.vintus.com | @vintuswines

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6:53 PM

Workshop – Collection B

MENTORS, ADVOCATES AND SPONSORS: Break Through Barriers in Your Career

by Leveraging Your Network Tuesday, March 13, 2018

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Meritage Ballroom

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3:45 PM – 4:30 PM

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entors, advocates and sponsors serve different purposes, but their end goal is the same: to support you in achieving your goals. Hear from industry influencers their experiences navigating their careers, tips on how to overcome your barriers and achieve those breakthrough moments, how their mentor/ advocate/sponsor supported them and influenced decision makers, and how yours can do the same for you.

Amy Lund

MODERATOR:

–––––––––––––––––––––––––––––––––––––––––––– Vice President of Marketing Communication and Brand Activation, Spirits BU E. & J. GALLO WINERY

Throughout her 17-year career with E. & J. Gallo Winery, Amy has worked in a wide variety of departments including Operations, Supply Chain, Corporate Strategy, Finance, and now Marketing. As the Winery’s first-ever female Plant Manager, Amy showcased her ability to lead a team and cultivate a thriving workplace community.

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She maintains the same philosophies today, as she leads Marketing Communications and Brand Activation for the Winery’s Spirits portfolio. In her current role, Amy oversees Media activation, On-Premise strategy, Mixology and Brand Ambassador capabilities.

Amy lives with her husband Jason and son Logan in Patterson, California. She continues her passion for working hard and building relationships centered around a strong sense of community.

PANELISTS: Rick Gillis

Desire’ Hunter

President

Director of National Accounts West

––––––––––––––––––––––––––––––––––––––––––––

––––––––––––––––––––––––––––––––––––––––––––

YOUNG’S MARKET COMPANY

BROWN-FORMAN CORPORATION

As President of Young’s Market Company, Rick Gillis provides strategic direction and operations management for a 10-state distribution network of more than 3,000 employees and revenues exceeding $3 billion. Rick joined Young’s in 2014 with 20 years of leadership experience at some of the world’s most well-known consumer packaged good companies, including Coca-Cola, Dean Foods, and Lactalis America.

Desire’ Hunter joined the BrownForman Corporation in 2014, after 22 years of experience at the Coca-Cola Company. Desire’ has a wealth of experience managing and leading in areas of bottler/distributor operations, marketing and sales, commercial planning, asset management and contract negotiation with large marketing assets. She has led sales operations, business development, national and global sales, designing winning strategies and platforms that strengthen mutual business. Desire’ is responsible for leading the sales functions for assigned national retailers. She was on the Board for Network of Executive Women in the Pacific Northwest from 2012-2015.

Susan Caudry

–––––––––––––––––––––––––––––––––––––––––––– Estate Director

DOMAINE CHANDON

Susan oversees all business channels and operations at America’s leading Méthode Traditionnelle winery. Genuinely inspired by the pioneering spirit and adventure of the winery’s founders, Susan embraces the same courage and commitment as she helps launch the next chapter of success at Chandon. Drawing on 20 years of strategic marketing development and active stakeholder engagement, she utilizes her sharp customer focus to relentlessly improve products and experiences while achieving key profitability benchmarks. Susan began her career in the fashion industry at Vogue Australia, followed by various marketing positions for European and Australian brands. In 2003, she transitioned to the wine industry and joined Moët Hennessy as the Director of Marketing and Business Development for Domaine Chandon Australia, Cloudy Bay and Cape Mentelle. In 2010, Susan was appointed Estate Director at Domaine Chandon Australia where she managed all arms of the winery until making the move to Domaine Chandon California in 2016.

Mary Masters

––––––––––––––––––––––––––––––––––––––––––––

Vice President and General Manager, New England

THE WINEBOW GROUP

After earning her Sommelier Certification in Washington D.C., Mary entered the Wholesale Wine Industry with Southern Wines & Spirits of Miami as a salesperson. Satisfied with several years of success, her ambition to go into management led her to a distributor in Colorado, where she entered middle management. Prepared to relocate for upward mobility, she accepted a position as Division Manager with National Distributing Company of Orlando. From there she was promoted to Vice President On Premise of National Distributing Company of Atlanta. Her husband’s job transfer brought them to Massachusetts, where she was the Vice President of Classic Wine Imports – the first female VP of Sales for the Martignetti Companies.

In May 2017, Mary accepted a position with The Winebow Group as VP and GM New England. Her multi state experience gives her a broader outlook, and a unique ability to adapt to change and new cultures.

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Workshop – Collection C

INSPIRE RATHER THAN SELL: How to Create a Kickass Brand

Wednesday, March 14, 2018

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Meritage Ballroom

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9:00 AM – 9:45 AM

O

nce inspired, you’ll discover there are literally masses of people just waiting to do business with you! This workshop shows you how to use your own personal or business brand to inspire prospective clients to take action NOW! Finally, discover exactly how to create a kickass brand that adds value to your bottom line, whether it’s ‘a personal brand’ or a ‘business brand’... regardless of how big or small your organization happens to be! This workshop is guaranteed to provide you with instantly accessible, ready-to-use, take-home pure gold you can start using right away!

During this workshop, you will: • Discover what ‘really, truly’ differentiates your brand from all others • Define your own brand ‘success’ strategy • Dare to sit in the ‘Brand Hot Seat’ for 1-on-1 feedback • Recognize where your brand is boring, invisible or even repelling customers • Embrace ‘irresistible’ branding that grabs your customers’ imagination

David Tyreman

SPEAKER:

–––––––––––––––––––––––––––––––––––––––––––– Brand Provocateur

WORLD FAMOUS COMPANY

WARNING: Kickass keynote speaker and award-winning author David Tyreman will use humor, wit and charm to demonstrate that you’re actually NOT in the business YOU THOUGHT you were. So, listen at your own peril, or end up with a brand that’s absolutely CRUSHING IT! Seriously, David’s uncanny, unorthodox and inspirational approach for helping entrepreneurial “start ups”, personal brands and Fortune 500’s crack their brand DNA has made him one of the most sought-after keynote speakers in the nation today. Author of World Famous – How to Create a Kick-Ass Brand, and founder of WorldFamousCompany.com, David has been described as the “Rosetta Stone for brand building.”

His own entrepreneurial itch surfaced in 1987 while 54

on holiday in the U.S. His concept? To sell English antiques the way people peddled Tupperware, by hosting parties. Down to their last $20, David and his partner had one more Antique Party scheduled at his aunt Beryl’s home in Arcadia, California.

Seven years later, they had totally morphed into a Visual Branding & Merchandising juggernaut called Propaganda, which packaged carefully selected vintage and modern props (from mountain bikes and snow ski’s to old typewriters, suitcases and alike) as in-store, story-telling props for retail clients such as Polo Ralph Lauren, Nike, Banana Republic and others.

The company went on to purchase a 27,000 square-foot warehouse in San Francisco, which was the largest live/ work lofted warehouse in the city. They also scored tons of free press for their whacky, but memorable marketing and branding methods. After topping $20 million, David sold the business to his partner and launched the World Famous Company LLC now based out of Las Vegas in 2000 where he’s been joyfully creating kickass brands for his clients ever since.

Join the conversation #jlohrwomen

A SPECTACULAR CONFERENCE DESERVES

SPECTACULAR MIXERS

WATCH THE LABELS COME TO LIFE

PROUD MEMBER of

Wo m e n o f t h e Vine & Spirits Email try@qdrinks.com for a free sample of our line.

QDRINKS.COM

Available in 7 Flavors: Ginger Beer, Tonic Water, Indian Tonic, Ginger Ale, Club Soda, Grapefruit, and Kola

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Workshop - Collection C

ON-PREMISE SALES STRATEGIES TO MAXIMIZE OPPORTUNITIES FOR SUCCESS Wednesday, March 14, 2018

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Carneros Ballroom

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9:00 AM – 9:45 AM

H

ear tips from experts in the alcohol beverage industry on how to effectively increase your opportunities for success with on-premise accounts.

Panel experts will share with you tips and tools on how to have a successful presentation, the do’s and don’ts to a successful RFP, what’s important vs. what’s not important and insights into the mind of a national buyer.

MODERATOR: Rebecca Jensen Running

–––––––––––––––––––––––––––––––––––––––––––– General Manager SANTO LLC

Rebecca is a beverage industry executive with over 20 years of brand management, strategic planning and brand development.

Rebecca builds incredible teams and is a passionate champion and mentor for women in the beverage alcohol business. In the last 20 years, she has had the opportunity to work with companies including Constellation, Moet Hennessy, Young’s Market

56

Company and Infinium Spirits. When she was the Vice President of National Accounts at Young’s Market Company, Rebecca championed the Women in Leadership program that included 100 members. In 2015, she joined the Infinium Spirits Group as the Vice President of National Accounts working on a portfolio of brands that included Corralejo Tequila, Seagram’s, Templeton Rye and Crystal Head Vodka. In 2016, Rebecca began working on Santo Mezquila, which is a blend of Tequila and Mezcal. The brand is owned by Rock Stars Sammy Hagar and Adam Levine.

PANELISTS: Ashley Joy Ceraolo

Kelly Hendriksen

Senior Vice President of Marketing & Beverage

Senior Manager Brand Development

––––––––––––––––––––––––––––––––––––––––––––

––––––––––––––––––––––––––––––––––––––––––––

CALIFORNIA PIZZA KITCHEN

RUTH’S HOSPITALITY GROUP INC

Ashley leads the development of California Pizza Kitchen’s national marketing strategy which includes menu and creative development for the brand, beverage innovation, national promotions, loyalty programs, digital marketing, and philanthropic initiatives. She has been instrumental in rolling out CPK’s Next Chapter initiative, a brand transformation underway in CPK’s restaurants nationwide, as well as elevating CPK’s national digital marketing strategy. Ashley is also a part of the CPK program R.A.D., an initiative designed to mentor women leaders in the workplace. Ashley is a strategic marketing professional who has worked with multiple national and international restaurant brands to develop and execute marketing campaigns, optimize brand loyalty and drive sales growth.

In her role, Kelly leads the beverage and menu development programs for corporately owned Ruth’s Chris Steak House locations. Over the past thirteen years, Kelly’s hospitality fueled career has given her extensive in-restaurant experience, oversight of National Private Event and Catering Sales programs and most recently the Ruth’s Chris corporate Wine List and Cocktail Menus for 75 locations. Kelly holds a Master’s Degree in Opera Performance from Arizona State University and an undergraduate degree from Rice University and in her spare time enjoys travel and sampling foods and wines from across the globe.

Gwen Chappell

Tracy Redmond

–––––––––––––––––––––––––––––––––––––––––––– Senior Manager of Beverage Innovation and Product Development

––––––––––––––––––––––––––––––––––––––––––––

APPLEBEE’S SERVICES INC.

Director of Strategic Sourcing, Global Procurement

Tracy has worked for Applebee’s for over 20 years. Beginning as a Server and Bartender in Minnesota, Tracy knew early on that the restaurant and hospitality industry were her calling. While spending a large portion of her career in the field supporting operations and franchises, the bar was always a passionate focus. In 2014, Tracy joined the Applebee’s Beverage Team and is responsible for the overall innovation, development, and implementation of Applebee’s core beverage offerings. This includes being the acting expert regarding beverage operations, training, and product approval/ procurement.

MGM RESORTS INTERNATIONAL

Gwen is responsible for leading and directing all strategic sourcing activities for assigned categories relating to beverage.

In her current role, she is responsible for negotiations and implementation of all sourcing contracts under the Beverage Program, specifically Spirit, Beer and Non Alcoholic for 16 MGM Resorts International Properties. She manages a spend of $60 Million in annual spend subsidiaries and strategic planning of processes to ensure compliance across the enterprise.

Gwen is a seasoned veteran of MGMRI F&B industry.

Upon coming to Las Vegas in 1998, she started out as a cocktail server at the Mirage, then quickly started advancement in entry level management positions.

This then led into executive positions as the Beverage Director of Mirage, then Bellagio.

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Workshop - Collection D

HOW TO LEVERAGE GENDER DIVERSITY FOR TEAM SUCCESS Wednesday, March 14, 2018

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Meritage Ballroom

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10:00 AM – 10:45 AM

T

his interactive workshop focuses on strategies that will enable your teams to be more creative, reach decisions faster, communicate more effectively and help to manage, rather than ignore the most significant dynamic present in every meeting – GENDER! In this hands-on session, participants will: • Understand that men and women think, act and work differently and how to leverage these unique dynamics • Explore how gender dynamics impact problem solving, team effectiveness, communication and personal work styles • Leave with a full engagement tool, The EVOLVED Leader Tool, that can be used immediately to increase team effectiveness

Jeffery Tobias Halter

SPEAKER:

–––––––––––––––––––––––––––––––––––––––––––– President YWOMEN

Jeffery Tobias Halter is the President of YWomen, a strategic consulting company focused on engaging men in women’s leadership issues. YWomen focuses on driving actionable business plans and strategies to help organizations create Integrated Women’s Leadership Strategies. Jeffery is the former Director of Diversity Strategy for The CocaCola Company. Jeffery is author of two books, WHY WOMEN, The Leadership Imperative to Advancing Women 58

and Engaging Men and Selling to Men, Selling to Women.

He is a contributing writer to the Huffington Post, the New York Daily News, Working Mother magazine and a two-time TEDx speaker. His work has been profiled in Forbes and US News & World Reports. Additionally, he is a regular contributor to Fox Business Radio and Good Morning Charlotte. His clients include two Catalyst Award winning companies, The Coca-Cola Company and Kimberly Clark, as well as dozens of other Fortune 500 companies. He has led best practice work with companies such as McDonald’s, Deloitte, Novartis, GE, Walmart and Costco.

“Women belong in all places where decisions are being made ... It shouldn't be that women are the exception.” —Ruth Bader Ginsburg

On behalf of our team of female executives, led by our President and CFO, Flor Bernal, Back Bar USA congratulates all “Women of the Vine & Spirits.”

OCEANS SEPARATE US WINE UNITES

US

ST. HELENA · YOUNTVILLE · SONOMA · SANTA ROSA · SAN FRANCISCO · BURGUNDY

DISCOVER OUR FAMILY OF WINERIES AT BOISSETCOLLECTION.COM

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Workshop - Collection D

OFF-PREMISE SALES STRATEGIES TO MAXIMIZE OPPORTUNITIES FOR SUCCESS Wednesday, March 14, 2018

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Carneros Ballroom

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10:00 AM – 10:45 AM

H

ear tips from experts in the alcohol beverage industry on how to effectively increase your opportunities for success with off-premise accounts, how to make the best presentations, tips for being prepared, what works and what doesn’t, the do’s and don’ts of leaving samples, and next steps.

MODERATOR: Tom Swift

–––––––––––––––––––––––––––––––––––––––––––– Vice President, Customer Marketing BACARDI NORTH AMERICA

Tom Swift is the Vice President for Customer Marketing in North America. In this role, Tom leads the development of compelling on- and off-trade programs across the Bacardi portfolio, as well as leading Bacardi’s initiatives within multi-cultural marketing, e-commerce, and trade advocacy.

Prior to his role within Customer Marketing, Tom was

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VP - Brand Managing Director of Bombay Sapphire and Martini & Rossi for North America, responsible for brand strategy, activity planning and management of business performance, as well as Global Vice President for Grey Goose. Tom began his career at Bacardi within the global whisky team, leading the relaunch of Dewar’s blended Scotch whisky and the launch of five single malts under Bacardi ownership, ‘The Last Great Malts.’

Prior to Bacardi, Tom spent 11 years at Unilever across a variety of brand management leadership roles in Personal Care, including roles in Hamburg and Buenos Aires.

PANELISTS: Annette Alvarez-Peters, DipWSET, CWE

–––––––––––––––––––––––––––––––––––––––––––– Asst. Vice President/GMM - Beverage Alcohol COSTCO WHOLESALE

Annette oversees the wine, beer and spirits department of Costco Wholesale for the United States.

Her responsibilities include directing and assisting 12 US regional and corporate buyers with implementation of corporate directives, along with assisting eight international buyers.

Annette leads the development of new wines, spirits and beer for the Kirkland Signature program, develops new supplier relationships, while working directly with National account representatives, suppliers and distributors to strengthen sales relationships, and interacts with media and analysts, assists legal, accounting, and marketing concerning all aspects of beverage alcohol departments. In addition, Annette produces six columns annually for in-house publication, The Costco Connection.

Mark Merrion

–––––––––––––––––––––––––––––––––––––––––––– Executive Vice President of Sales DELICATO FAMILY VINEYARDS

Mark leads Delicato’s national sales team, with the critical responsibility for driving national, international, and exclusive label sales activity for Delicato Family Vineyards and its powerful portfolio of wine brands. In his role, Mark is also responsible for managing the organization’s collaboration with distributors and trade, as well as partnering with V2 Wine Group’s sales team. A career industry veteran, Mark has more than 25 years of industry experience on the supplier and distributor side including senior sales roles at Melbourne-based Treasury Wine Estates, Wilson Daniels, a fine wine importer and marketer in St. Helena, and Diageo Chateau & Estates in Napa. Mark also held positions with Young’s Market Company, The Boston Beer Company, Heublein Wines, and E. & J. Gallo Winery.

Amanda Batchelet

–––––––––––––––––––––––––––––––––––––––––––– Director of Category Management for Spirits TOTAL WINE & MORE

Amanda joined Total Wine & More in 2008 as the Senior Buyer for Non Alcoholic/Food/ Accessories. Since then she moved in 2010 to take on responsibility as the Senior Buyer of Beer, at a time when craft beer was exploding and seasonal beers were a fast-growing part of the assortment. In 2012, she joined the Spirits team which accounts for over $750M in annual sales. She is now the Director of Category Management, Spirits, overseeing the Spirits Business at Total Wine & More across 19 states and over 140 store locations (eligible to sell Spirits).

Dan Heller

–––––––––––––––––––––––––––––––––––––––––––– Executive Vice President of Sales STE. MICHELLE WINE ESTATES

Dan began his career with Ste. Michelle in 1985. During his tenure, he has held several sales leadership roles prior to being named to his current role in, September 2017.

Dan’s areas of expertise include managing business across all trade channels, building teams and organization structures and managing national distributor networks.

A native of Indiana, Dan earned his bachelor’s degree in Telecommunications from Indiana University.

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2018 GLOBAL SYMPOSIUM SPEAKERS “The symposium brings together some of the best minds and leaders in the alcohol beverage world who want to grow their industry and support women’s careers,” said Founder & CEO of Women of the Vine & Spirits, Deborah Brenner. “The Annual Symposium is just one of the many year-round activities of Women of the Vine & Spirits where members gather to learn, connect, and effect change.”

Annette Alvarez-Peters, DipWSET, CWE

Deborah Brenner

Kirsty Cringan

Founder & CEO

CFO

Asst. Vice President/GMM Beverage Alcohol

WOMEN OF THE VINE & SPIRITS

TRINCHERO FAMILY ESTATES

Gretchen Carlson

Rick Gillis

COSTCO

Amanda Batchelet Director of Category Management for Spirits TOTAL WINE & MORE

Star News Anchor, Journalist, Author, & Former Miss America

Dr. Laura Catena Biologist, Physician, & Founder ARGENTINA’S CATENA

Barbara R. Banke Chairman & Proprietor JACKSON FAMILY WINES

INSTITUTE OF WINE

Susan Caudry Estate Director

Sarah Bettman

DOMAINE CHANDON

Talent Development Manager, Diversity and Inclusion

Ashley Joy Ceraolo

CONSTELLATION BRANDS

Virginie Boone

Senior Vice President of Marketing & Beverage CALIFORNIA PIZZA KITCHEN

Contributing Editor WINE ENTHUSIAST MEDIA

Nicole Brassard Jordan Division Director, Marketing, Merchandising and Warehousing

Gwen Chappell Director of Strategic Sourcing, Global Procurement

YOUNG’S MARKET COMPANY

Marlene Gordon Vice President, General Counsel BACARDI NORTH AMERICA CORPORATION

Jeffery Tobias Halter President YWOMEN

Dan Heller Executive Vice President of Sales STE. MICHELLE WINE ESTATES

Kelly Hendriksen Senior Manager of Brand Development RUTH’S HOSPITALITY GROUP INC

MGM RESORTS INTERNATIONAL

Michelle Hodges

NEW HAMPSHIRE LIQUOR COMMISSION

Roberta Corrà General Manager GRUPPO ITALIANO VINI

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President

State Manager, Tennessee & Kentucky STE. MICHELLE WINE ESTATES

2018 GLOBAL SYMPOSIUM SPEAKERS Rebecca Hopkins

Amy Lund

Barkley J. Stuart

Founder & CEO

Vice President of Marketing Communication and Brand Activation, Spirits BU

Executive Vice President, Director, Government Affairs

A BALANCED GLASS

Desire’ Hunter Director of National Accounts West

BACARDI NORTH AMERICA

THE WINEBOW GROUP

Co-founder and CEO

David Tyreman

Mark Merrion

ENOLYTICS LLC

Brand Provocateur

Executive Vice President of Sales

WORLD FAMOUS COMPANY

DELICATO FAMILY VINEYARDS

Rebecca Jensen Running General Manager

Jennifer Jo Wiseman

Dr. Nicola Nice

SANTO LLC

Jan Jones Blackhurst Executive Vice President, Public Policy & Corporate Responsibility CAESARS ENTERTAINMENT

PERNOD RICARD USA

Vice President of Customer Marketing

Vice President and General Manager, New England

Cathy Huyghe

General Manager Continental Division

Tom Swift

Mary Masters

BROWN-FORMAN CORPORATION

Melissa Linehan

SOUTHERN GLAZER’S WINE & SPIRITS

E. & J. GALLO WINERY

Founding Partner

Vice President of Consumer and Product Insights & Development

THINK CONSERVATORY

E. & J. GALLO WINERY

CEO POMP & WHIMSY

Katherine Wojcik, CS, CSW

Tracy Redmond Senior Manager of Beverage Innovation and Product Development

Director Beverage Programs KIMPTON HOTELS & RESTAURANTS

APPLEBEE’S SERVICES INC.

––––––––––––––––––––––––––––––––––––––––––––

SAVE THE DATE!

Fifth Annual Women of the Vine & Spirits Global Symposium March 11-13, 2019 The Meritage Resort and Spa – Napa, CA For Corporate Membership inquiries, please contact Deborah Brenner at brenner@womenofthevine.com

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TOAST WI TH THE BEST T H E

PLEASE DRINK RESPONSIBLY

M A R Q U E S

www.pernod-ricard-usa.com

O F

L U X U R Y

©2018 Imported by Pernod Ricard USA, NEW YORK, NY.

www.responsibility.org

Deutsch Family Wine & Spirits

is proud to support Women of the Vine & Spirits

Please Drink Responsibly. ©2018 Deutsch Family Wine & Spirits, Stamford, CT 06901 | deutschfamily.com

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As a proud partner of Women of the Vine & Spirits, Wine Warehouse is committed to providing successful career paths for women in the alcohol beverage industry.

winewarehouse.com

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Hangar 1®. Rosé Flavored Vodka. 30% Alc./Vol. (60 proof). ©2018 Hangar 1, Alameda, CA. Please drink Hangar 1® Vodka responsibly.

INTRODUCING

A delicious blend of Hangar 1 vodka and California rosé wine. Hangar 1 Rosé is perfect for enjoying with a group of friends in a variety of light and refreshing cocktails.

SPARKLING ROSÉ COCKTAIL 1 ½ oz Hangar 1 Rosé Sparkling Wine ¼ oz fresh lemon juice ¼ oz simple syrup Combine vodka, lemon juice, and syrup in a shaker with ice. Shake well and strain into a wine glass. Gently top with sparkling wine and garnish with a lemon wheel

SHAW-ROSS INTERNATIONAL IMPORTERS IS A PROUD MEMBER OF

WE TOAST TO ALL THE BRILLIANT AND ACCOMPLISHED WOMEN IN OUR INDUSTRY!

WWW.SHAWROSS.COM WomenofTheWinesSR_AD.indd 1

2/1/18 11:40 AM

Proud supporter of WOMEN OF THE VINE & SPIRITS

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THE SPIRIT OF GIVING MORE

Edrington is proud to partner with Women of the Vine and Spirits in the inclusion and advancement of women in the alcohol beverage industry.

For more infor mation please g o to edring ton.com © Edrington Americas 2018. Please enjoy our brands responsibly. All Brands shown are imported and produced by Edrington Americas, New York, NY.

TOGETHER, WE ARE

LEADING THE WAY

FORGING NEW OPPORTUNITIES

DEFINING

OUR FUTURE EDUCATING ADVANCING CONNECTING WOMEN OF THE U.S. BEVERAGE

ALCOHOL INDUSTRY JOIN THE CONVERSATION! TO LEARN MORE ABOUT THE WSWA WOMEN’S LEADERSHIP COUNCIL, VISIT: WSWA.ORG/ABOUT/WOMENS-LEADERSHIP-COUNCIL

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Technical Direction and Production Management for the Live Entertainment Industry When Image is important, the choice is Clear

PROUD SPONSOR

Production Services, Inc.

www.cue1go.com

12744 San Fernando Road | Building 2 | Sylmar | CA | 91203 P 818 630 7663 F 818 547 4685 | clearimageprinting.com

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Proud Media Partner of the Women of the Vine & Spirits Global Symposium

W O M E N M A K I N G A N I M PAC T AT

Not pictured: Erika & Jacqueline Strum, Sarah Daniels, Jen Hord, Sherrill Flaum and Kerin O’Keefe

65%

of the Wine Enthusiast Magazine Staff is Women

Celebrating the empowerment of women in our business across all levels of the executive, editorial, art, sales and tasting teams.

SOUTHERN GLAZER’S IS PROUD TO BE A FOUNDING MEMBER OF WOMEN OF THE VINE & SPIRITS We enthusiastically support the empowerment and advancement of women in the wine and spirits industry.

© 2018 Southern Glazer’s Wine & Spirits

SOUTHERNGLAZERS.COM