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The First Tradeswomen-Focused Magazine in the UK


UK Summer Edition 2014


Kelly Hoppen


“you have to believe in yourself”

WOMEN IN STEM Your Life campaign

Award Winning Jewellery Designer IMOGEN BELFIELD


This month we celebrate WOMEN in‌ Interior Design, Jewellery Design, Wellbeing, Counselling & Business. Painting & Decorating, Coaching, Hospitality, Beauty, Marketing & Engineering.

This is how we do things at Women in Trade Magazine!



The Ultimate Guide to Tradeswomen and Female Owned businesses in the UK

Meet Our Contribu

Jo Gifford (UK) I help superstar solopren

smarter, creative ways and get their message world via killer content. I am a designer, wr mentor, author, creativity addict and prolific mum in my spare time.

For smart inventive women Editor in Chief/Founder Janet Kirlew Wellbeing and Beauty Editor Elizabeth Rae Advertising Manager Primrose Archer Š Copyright 2014. All rights reserved. This magazine may not be reproduced in whole or in part without the written permission of the publishers. Materials submitted for publication are sent at the owner’s risk and do not reflect the opinion of this publication. Any views expressed within the publication by individual authors are not necessarily the views of the publisher. Whilst care has been taken to ensure that articles published and the content of advertising are accurate, neither Women in Trade Magazine nor its agents accept any liability for loss or damage. Although Women in Trade Magazine has endeavoured to ensure that all information inside the magazine is correct, details and prices may be subject to change.

Sam Bearfoot (UK) After spending a nu

suffering from a vast array of illness and disc discovered Kinesiology. More than 10 years on s trained in this therapy, founded Body Sync in 2 successfully positioned herself as the go-to Exp Energy and Digestive Wellness. She's also a writer and regularly contributes to various publ have recently included Health & Fitness, Daily Cosmopolitan.

Miranda Aldridge (UK) is an inspir

and the co-founder of Hook Solutions Ltd, a D Digital Marketing Agency. She has a passion organic and sustainable marketing practices, shown in her writing on subjects like black ha and scams, as well as best practice and genera opportunities. Miranda feels a person’s best q ability to help others achieve more than they e possible.

Our Media Partners

At Women in Trade Magazine we are very proud of our contributors the top of their game. We are always looking for contributors, so if yo 4

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neurs work in e out to the iter, blogger, geek. Twin

umber of years omfort, Sam she has since 2010, and has pert for Low keen health lications that y Mirror and

ring Marketer, Dorset-based n for ethical, , and this is at techniques ting bespoke quality is the ever thought

Women helping you to be a better version of yourself

Sarah Archer (UK) is a

qualified Career Coach, and the co-founder of CareerTree, an organisation which works with people who want to make positive changes to their working lives. She loves what she does, and wants to help her clients find work that they love, too. CareerTree offers individual coaching programmes and workshops.

Chloe Brotheridge(UK)

is a successful Hypnotherapist with a modern approach based in Harley Street, London. There is no finger clicking or pendulum swinging; just great results. She specialises in sleep, stress and IBS. Her aim is to help clients achieve their goals in the shortest time possible, working at the root of the problem to produce long lasting changes.

Lucy Sheridan (UK) is a Life Coach and speaker helping people to stop comparing themselves to others and start getting back on track with themselves. The digital age has given rise to the perception that everyone on social media is enjoying more fun, sex, money and success than the next person, and this myth is making us miserable! I’m here to dispel the illusion and help you create your new reality. Being the best you can be is an inside job, and I’m hell bent on tooling up others to beat stuckness and procrastination and turn words and thoughts into action.

Women helping you to be a better version of yourself


s and regard them as experts in their field. We take pride in selecting the best women who are at ou would like to share something with our readers in a future issue, please do get in touch:

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Editors letter “When you believe in a thing, believe in it all the way, implicitly and unquestionably.” — Walt Disney


pring ushered in some welcomed collaborations, and we are pleased to announce our new media partners, The European Women in Construction Awards (, which are taking place in 2015. Yet another power connection via Twitter!. We are proud supporters of the ‘Your Life’ campaign recently launched by the Chancellor of the Exchequer, the Rt. Hon. George Osborne MP to support Women in STEM (Science, Technology, Engineering & Mathematics) this is great news!. Despite the strange weather we have been having, the sun has been shining for us at Women in Trade as we continue to receive positive and exciting comments. I am so pleased that this is a publication that everyone loves to read. So, what’s in store this Summer? The Summer Edition features our cover star, Kelly Hoppen MBE, Interior Design Queen and Dragon on BBC2’s Dragons’ Den, talking about being courageous in business and life. Other notable features are British Emerging Brand, Award Winning Jewellery Designer,

Imogen Belfield and Entrepreneur Esme Worrell’s vanity emporium as seen on Channel 4’s George Clarke’s Amazing Spaces. We are also excited to feature the beautiful Lee Holmes Eat Yourself Beautiful recipes, guaranteed to brighten you up inside and outside!

Reaching out to others You’re familiar with the phrase “if you don't ask you don't get”, right? Well, this is true. Without reaching out you will never know the true possibilities of something. This has rung true since we launched our first edition last year. At times, things can seem insignificant, but if you take the time to tune in from within, you will see the wonder! Enjoy! See you in the Autumn!

Janet x


Janet Kirlew, Editor in Chief & Founder Contact me at: Follow me @womenintradeuk

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We tweeted

We tweeted

__________________________ Women in Trade Magazine loves Twitter. It is through this powerful tool that we connect with the most amazing people on this planet. This Summer we asked and you responded. Here are the best quotes! Follow us and watch out for our next inspirational tweet to appear here in Autumn!

Follow us @womenintradeuk


“Hey you… hit reply and answer this “what does being #courageous mean to you?” Best answers will appear with photo of author. #womenintrade #journorequest

We tweeted

You said... “Being courageous means never giving up even when you're the only person believing in yourself and your work”. - Perla Bronzi, UK

“feeling the fear but doing it anyway”. - Becky Bounce, London UK


“Doing something that gives you sweaty palms & pushes you out of your comfort zone. Going left when others go right”. - Sarah May Stubbins, UK



“Starting before you're ready and giving yourself the credit that you'll figure it out -big ol' drink o' courage right there!”. - Lucy Sheridan, UK


“It means staring into the face of the unknown and taking a leap off so you can fly”. - Britt Whyatt, Maidstone UK

“Being courageous means doing what you believe in however hard it is”. - Naim Roseby, Leicester UK

@shewhobakes1 “Being #courageous is trusting the #creative process & trusting myself even when I feel afraid and small #Vulnerability”. - Lynne Blundell, UK



You said...

“It means to stand up not just for your beliefs but also for who YOU are. Women all 2 often go for harmony & not 4 true happiness”. - Inez David, Berlin

“what does being

© Franziska Schädel


mean to you?”

Editors‟ Choice : Summer Stand out Twitter response. Name: Inez David Country: Berlin @miwaiecofashion

Look out for our next inspirational tweet and appear here in our Autumn Edition 10

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oin us as we remember all our girls & boys around the world who are victims of abduction, rape and slavery.





Cover Star : Kelly Hoppen



58 Inspiration | Girl Power : Esmerelda’s Emporium of Vanity, as seen on Channel 4’s George Clarke’s Amazing Spaces. A 1947 Coventry Knight Caravan skilfully transformed into a beauty parlour.

89 British Female Designers Rock Featuring Brands: Imogen Belfield & Allium B. PLUS, why our British designers rock.

102 The Effects of Colour : “Colour effects our bodily processes.”

108 Standing out from the crowd | Redemption Bar : Replacing cocktails for mocktails.


116 Feeling a bit stuck with what to do

24 SPOTLIGHT : On the pink carpet

career mood board.

Lady Decorators, the first all-female decorating company in Sussex.

32 Being Courageous : Lucy Sheridan say’s that “Courage doesn't have to start or end with a big gesture.”

37 The Inspirational Women Gallery : Featuring an amazing health influencer, Lee Holmes and award winning Mannequal campaigner, Sophie Morgan.



Interior Queen and Dragon on BBC2’s Dragons’ Den talks to us about her success. 12

next? Sarah Archer guides us through creating a

118 Feeling unmotivated? 6 Ways to stay motivated and productive as an entrepreneur.

122 Twitter fakers : “Is your Twitter account a measure of how ethical your business is?.”

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Summer Edition 2014

Interior Design Issue | Being Courageous 68

Female Firsts Celebrates Women in History

55 First Female Interior Designers


Elsie de Wolfe, Candace Wheeler & Dorothy Draper.

68 First Female Qualified Surgeon & Physician : Elizabeth Garrett Anderson.

Wellbeing | Life 72 Supercharged Food


Eat Yourself Beautiful with 3 top boosting foods this summer. “Its important to know your body type & love it.”

79 Finding it difficult to sleep? ”When we're setting up a business or pursuing a dream, worries and pressure are often enhanced.”

82 The Digestive Detective


Useful tips and remedies to help relieve bloating.

‘Your Life’ campaign | Women in Skilled & Manual Trades 16 CH2M HILL & Balfour Beatty :

supports the launch of the ‘Your Life’ campaign by the Chancellor of the Exchequer, the Rt. Hon. George Osborne MP.

In Every Issue : 7 Editors’ Letter 125 At my desk


NEW DIRECTORY Get listed and noticed in our directory for tradeswomen and female owned businesses in the UK on

“Distraction can be a sign that you are on the right path.”

Page 130

129 SUBSCRIBE 130 DIRECTORY | CLASSIFIED LISTINGS Women in Trade Magazine - for smart inventive women




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WORDS: CH2M HILL Corporate Affairs Team

„Your Life‟ campaign launched by the Chancellor of the Exchequer,

George Osborne CH2M HILL has pledged its support for increasing the number of women in science, technology, engineering and maths careers.


ONDON, 8 May 2014 – Women from CH2M HILL’s transportation and nuclear markets represented the company and its support for the ‘Your Life’ campaign, which was launched by Chancellor George Osborne. Hannah Turner, Bethany Wilson and Lynne Rogers attended to highlight the work CH2M HILL is currently doing to promote women in engineering and what the company pledges to do in the coming year, as part of the ‘Your Life’ campaign, to further develop industry participation to promote women in this sector.

opportunities and provide you with the scope to work in so many places across the world. In the short time I have been at CH2M HILL, I have been exposed to so many different potential career routes through the work I have carried out with colleagues. Being the first female in the UK to complete a new civil engineering apprenticeship, I am so pleased to be at the early stages of my career at such an exciting time for British engineering.”

Civil Engineering Technician and former apprentice, Bethany Wilson, 20, outlined the reason she decided to go into engineering over other sectors: “Engineering is unique in its ability to open a whole range of career

Lynne Rogers, Project Manager on the Submarine Operating Centre programme with CH2M HILL, said: “I am really encouraged to see the

“An exciting time for BRITISH ENGINEERING.”


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Women pledge their support for Government‟s „Your Life‟ Campaign

Bethany Wilson, part of the CH2M HILL Transportation Team

Government’s commitment to promoting more women in science, technology, engineering and maths careers. Traditionally this has been a sector dominated by men, however I am pleased to see more and more colleagues who are women taking positions of leadership within the company. I look forward to contributing to this important campaign and helping CH2M HILL work alongside Government to raise the profile of women in STEM.” Hannah Turner, CH2M HILL’s Transport Modeller, has been with the company for six years after leaving university as a graduate and developing her knowledge and skills base within the company’s Transportation team. Commenting on a career in science, technology, engineering or maths, Hannah highlighted: “It is an important time for careers in the STEM sector to be promoted on a wider level to women. The

UK is entering a period with the likes of HS2, Thames Tideway Tunnel and Crossrail 2 all coming through the pipeline. With expertise in delivering major programmes such as the Olympics and Crossrail, CH2M HILL can play a vital role in contributing to bringing in a skilled workforce with a strong presence of women engineers and technicians.” CH2M HILL is a supporter of the ‘Your Life’ campaign promoted by the Government to get more women into science, technology, engineering and maths subjects and careers paths. As part of this, CH2M HILL pledged to: Set up a partnership with the Social Mobility Foundation to launch a programme specifically aimed at getting young women from disadvantaged backgrounds into

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engineering and STEM sector careers; Commit to leverage its UK Women’s Network to engage directly with young women to provide career advice in schools across the country; Continue its community investment programme by hosting more skills and employment fairs during 2014 to promote engineering and STEM.

CH2M HILL is working on some of the most iconic infrastructure programmes including High Speed 2, Thames Tideway Tunnels, the decommissioning of Dounreay, and was one of the leading partners in CLM, Delivery Partner to the ODA for the London 2012 Olympic & Paralympic Games.

CH2M HILL has a dedicated Women's Network which provides the opportunity for colleagues to share information, ideas, experiences, and resources. The Network aims to promote an inclusive culture that actively (Left to Right) Hannah Turner, Lynne Rogers, Bethany Wilson promotes and supports the attraction, development, and retention of women; values An active member of Business in the diversity that women bring to the table; and fuels our the Community and the Employee industry-leading position as one of the best places to work. Ownership Association. In 2009 CH2M HILL was the first engineering and construction company to win the Catalyst Award, honouring innovative organisational approaches that advance women in the workplace. The company received the award in 2009 as a one-time recognition of achievement. Also in that year, the company won the top employer in 'Woman Engineer Magazine'.

To find out more about why women at CH2M HILL are supporting the ‘Your Life’ campaign, please take a look at our YouTube channel. Bethany Wilson’s story here Hannah Turner’s story here

Our work is concentrated in the areas of water, transportation, environmental, energy, facilities and resources.


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WORDS: Balfour Beatty Construction Services UK

Balfour Beatty supports women in

ENGINEERING Balfour Beatty are committed to boosting the number of women engineers in the industry.


alfour Beatty pledges to further support women into engineering at ‘Your Life’ campaign launch.

Balfour Beatty has reaffirmed its commitment to boosting the number of women engineers in the industry at the launch of ‘Your Life’, a joint business, government and educator campaign to inspire more young people to study maths and physics in order to secure exciting, successful careers. At the launch of the ‘Your Life’ campaign hosted by the Chancellor of the Exchequer, the Rt Hon George Osborne, Balfour Beatty laid out its commitments: providing engineering scholarships specifically targeted at female sixth form students; committing to 50 new Balfour Beatty STEM (science, technology, engineering, maths) ambassadors; and the provision of graduate engineers to Headstart Summer Schools to provide a ‘try before you buy’ experience of university courses in STEM subjects. Fifteen percent of Balfour Beatty’s graduate or undergraduate engineers are women. Representing Balfour Beatty at the event were Mimi Elsanhouri, Project Lead on the Olympic Stadium Legacy Roof; Bev Waugh, Project Manager, Parsons Brinckerhoff;

Nicholas Pollard, Balfour Beatty Construction Services UK Chief Executive Officer

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Sylvia Edwards, Senior Programme Manager at Parsons Brinckerhoff; and Balfour Beatty Graduate Engineers Helen Flory and Alice Hudson. By working in partnership with educators and industry, the government aims to double the number of women studying engineering and technology degrees at undergraduate level by 2030, boost the number of women pursuing careers in engineering and technology and increase the number of young people studying maths and physics at 18. Education Minister Elizabeth Truss MP, said: “Rising numbers of people are taking maths and physics A-levels – but it is still very low. Too many teenagers, especially girls, don’t realise that maths and physics get you everywhere. They have the highest earnings and can open doors to careers in business, journalism, technology, engineering - in fact anything you can probably think of. That is why I’m so pleased to see some of the UK’s top businesses and organisations showing their commitment by signing the ‘Your Life’ call to action and committing to recruit more science and maths students. Together we can ensure young people have the skills they need to succeed in life and help the UK compete on a global scale.” Nicholas Pollard, Balfour Beatty Construction Services UK Chief Executive Officer, said: "Our industry must invest in attracting the best possible candidates to become the next generation of engineers, project managers and skilled trades people. It’s no secret that women continue to be under-represented in our industry and we risk losing a wealth of talent to other industries if we don’t open up our culture to make a career in construction a more attractive proposition. At Balfour Beatty we are committed to lead on this and our additional


commitments made as part of the ‘Your Life’ campaign are aligned to our broader strategy to strengthen our business by making it truly diverse.” Balfour Beatty also committed to entering three new partnerships over the next three years with organisations dedicated to increasing the number of women in the

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Left to right : Alice Hudson Balfour Beatty Graduate Engineer Sylvia Edwards Senior Programme Manager at Parsons Brinckerhoff Helen Flory Balfour Beatty Graduate Engineer Bev Waugh Project Manager at Parsons Brinckerhoff Mimi Elsanhouri Balfour Beatty Project Lead on the Olympic Stadium Legacy Roof

construction industry. The company has previously taken steps to attract experienced women into the business with a rigorous review of the annual succession planning process to ensure a proportionate representation of women have opportunities to progress. Balfour Beatty is targeting 25% of senior leadership positions being held by women by 2015.

‘Your Life’ is an industry-led campaign to inspire more young people to study maths and physics. The campaign aims to boost participation in science, technology, engineering and maths (the STEM subjects) at school and beyond. For more information about ‘Your Life’, visit As part of Balfour Beatty’s drive to encourage more young people into a career in construction, the company has already made the following commitments: Balfour Beatty currently employs over 200 apprentices and in March 2014 pledged to create a further 50 apprenticeship places during 2014. Balfour Beatty is a signatory to the 5% club [], an industry initiative which reflects a commitment to 5% of its UK workforce being graduates, apprentices or sponsored students in five years’ time. In March, Balfour Beatty became a formal supporter of the Department for Work and Pensions’ Disability Confident campaign [ government/publications/ employing-disabled-people-andpeople-with-health-conditions/ employing-disabled-people-andpeople-with-health-conditions]

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Stay focused


n i n e Wom & g n i t n i a The P e d a r T g n i t a r o c e D

Gill Burn


It is amazing to be featured in a prestigious trade publication



ill Burn

As the founder of the first ever all-female decorating business to open in Sussex, Gill Burn knows just how important it is to pay attention to every little detail. Having built up the company from scratch, she now boasts an impressive portfolio of projects along with a growing list of satisfied clients. She has spent a lot of time gathering a team of like-minded, hard working individuals, which means that she is now able to offer a service that she can truly be proud of. We caught up with Gill on our pink carpet to find out what drives her forward. BY JANET KIRLEW

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chosen team all share my ethos and unerring eye for detail. We all enjoy our work, and this is & s : Interior reflected in the outstanding Lady Decorator g Services in at or ec D r io results we achieve for our er Ext clients. With a high skill set pany and superior finishing, we decorating com offer an unrivalled service. I started the business in First all-female 2003 when, having renovated several properties ex ss in Su for myself and becoming exasperated at the difficulty in finding reliable, competent s rn u tradespeople with an ethos for customer service, I Gill B saw a gap in the market and knew I could do K U better. I took the plunge and started out. I was , X E EST SUSS Billingshurst, W very hands-on, often working jobs alone. My judgement was proved correct, as the business has grown year on year. I now have an all-female team of qualified, professional painters and decorators. They are uniformed and police-checked; and dedicated to providing a new, fresh approach to decorating. We How does it feel to be walking on our are a West Sussex Trading Standards Approved Trader, pink carpet this summer? and are proud members of the Painting and Decorating I am thrilled that my company has Association. earned such recognition. It is amazing




to be featured in a prestigious trade publication. It shows that women can succeed in a trade that has previously been seen primarily as a career choice for men. Tell us about yourself and your allfemale decorating business. Lady Decorators is a West Sussex based painting and decorating company renowned for its exceptional attention to detail and high quality finishing. We pride ourselves on providing a personal, reliable and attentive service for homeowners, interior designers and builders. As one of the first female decorators in Sussex, I have built a thriving business with a varied and interesting client base. My carefully

What does it take to become a Lady Decorator? I require a lot from my girls – they must first and foremost possess exceptional decorating skills. They must strive for perfection on every job, and it is imperative that they share my ethos and take pride in their work. Our finish is our reputation – they have to deliver, every time. Alongside this, they have to have proven customer service skills and be able to represent the Lady Decorators brand. I am very proud of my team; they are a happy bunch and this is reflected in their work. What problems does your business solve? Having tradespeople in your home is an intrusive experience and a lot of clients feel more comfortable having a female presence. For cultural and religious reasons, some clients prefer having a women-only team.

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Give us an insider tip that relates to your industry. Always use high quality tools and products from reputable manufacturers. It is false economy to buy cheap, poor quality paint for example. It will not cover well and you will need to apply more coats. Buy the best, it is definitely worth it and will give you a superior finish.

I am very proud bunch and this is r

What challenges did you face setting up your business? Surprisingly few. Probably the biggest challenge was having the self-belief that I COULD do this. Self-doubt creeps in, but you just have to overcome it and bat it away. Believe in yourself and your abilities. It is crucial. I have had a lot of support from my fellow decorators in the trade – male and female. Over the past three or four years in particular I have noticed more and more girls joining the trade. This is a great thing, and I would say to all aspiring ‘lady decorators’ that if you have a love for painting, then do it! What are the best bits about being a decorator? I always love the first meeting with a new client – the buzz of knowing I can make a difference and transform their interior into a new and exciting space. We are known for our fine detail painting and high quality wallpaper hanging. Are people surprised when you tell them that you are a painter and decorator? Always! I guess we don’t conform to the stereotype, and I’m glad about that. We are groundbreaking with a new approach to decorating. What does being courageous mean to you? Get out of your comfort zone. It is easy to be one of the many, but to have a successful


business you must stand out and be different. Always look for the positive and believe in yourself and your skills. You may have to experience failure before you succeed. The key is in how you deal with the failure and move on. How do you switch off and wind down from work? That is something I find hard to do. I am learning how to chill, but as a small business owner you are never really ‘off-duty.’ I do love the countryside, however, and enjoy

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of my team; they are a happy reflected in their work.

the solitude and tranquillity of walking in the beautiful South Downs of Sussex with my dog. I am also a committed Land Rover owner and enjoy driving my Defender off road. Do you have a favourite quote and why? ‘One Life. Live It.’ Time is precious, and each day should be lived to the full. Don’t waste time being unhappy. What motivates you? A sense of achievement within my field. I aspire to be the best I can be. I am passionate about what we do and enjoy the contact with every client, knowing we can make a difference to their surroundings and create a stunning interior space for them.

What’s next for Lady Decorators? I am always looking for new opportunities to grow and expand. Although I have been in business for over 11 years, the potential for growth is still there, and I know we have more to offer. I aim to increase my workforce and turnover, whilst maintaining profitability. Lady Decorators never…. leave a mess behind! You should know that Lady Decorators are….. perfectionists and pro-active problem-solvers. Life is like……. a colourful adventure, with times of light and dark and shades in between. When we are having a bad day we ……turn it around and make it into a good day.

Gill’s top 3 business tips? 1. Treat your staff well. They are fundamental to your business and they need to feel appreciated. 2. Treat your customers well. If you make them feel special, they will come back. 3. Marketing. Often underrated, but VITAL to any business. It’s no good being brilliant at what you do if nobody knows about it.

Nominate today! pinkcarpet@womenintradeuk


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Life is like a colourful adventure.

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start and end with start flexing that

- by Luc


hen we think of the word ‘courage’, many things come to mind. On the more light hearted side of things, it draws up images of the lion in The Wizard of Oz, and on the more somber end of things it evokes images of dicing with death, and overcoming extreme odds with epic acts of individual bravery no matter how harsh the potential consequences. So, on that theme, when I think ‘courageous’ I think of people like Joan of Arc, Rosa Parks, Nelson Mandela and their stories of making a stand for themselves and others. These rare and impossible-to-ignore gestures to stand for what’s right aptly hold a special respect and regard. These examples demonstrate that when pushed to our limits, or when we really connect with our goals, we can truly get somewhere. Amen to that.


Epic acts are somewhat outside of my everyday experience, but I can see where I’ve shown sparks of courage that have helped me make tricky choices and go with risky decisions that have produced fantastic results. I think that’s something many of us women can identify with when we look back at when we’ve been really

tested and stretched and yet pressed on despite the risks and obstacles to get great results. It takes substance to feel the fear and call on our courage to start to take small, pro-active steps forward. It’s a bit like working out a muscle – the more you use it, the stronger it gets.

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rage doesn‟t have to

h a big gesture, you can muscle right now.

y Sheridan -

So, how do we turn it on and work that muscle out? Take stock for a second. It’s useful to reflect on why you are where you are now and how your choices have influenced you for the good and the not so good. When taking stock, identify what needs to be avoided and what needs to be repeated in the future, and go from there with the action you take. Start before you’re ready. You’ll never be completely ready – circumstances could always be better. So it’s time to leave behind beliefs like “I will when” and “I can’t until.” By continuing to stall you’ll miss out on the experience and lessons that will strengthen you and drive you forward. Don’t over-think the first step to get where you want to be. List the options available to you and flex your courage muscle to commit to take one step by a certain time. Don’t forget – if you tick off one action, that’s 100% progress on the previous day. That’s a good stat, right? Take social media with a pinch of salt – nothing is as it seems. It can be easy to get sucked into comparing yourself to others. On your newsfeed, you’ll see people going on holiday, excelling at work, winning awards, getting married and so on. But don’t forget, you’re only seeing what others want you to see. Stay focused on you and be true to yourself.

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Give freely. When you do anything, do it for yourself and for the love of it, not for likes, shares, retweets or favourites. Whatever you put ‘out there’, send it from your heart – it’s not other people’s job to give you feedback. Have courage that the right people will take notice in their own time. Have you met your new boss? Look in the mirror! Put yourself in the situation that you’re the CEO of you, in that you need to be accountable to yourself, and record and report on what you’re doing. If you had to deliver a good job for a customer you’d pull out all the stops, and it’s time to apply the same approach and resources to what YOU want to be, do and have. Sleepwalking stops here! Expect to get a good result: Don’t borrow drama from the future by thinking the worst at every turn. If you rob yourself of the chance to try, you rob yourself of the success that can come your way. Have a go and expect to get a good result with each step you take – it will make the journey a more exciting and invigorating experience rather than a trial. Let’s each remember to keep exercising our courage muscle with gestures of self-love and good faith, and we really can’t go wrong. You don’t have to go out and climb a mountain to reach the heights you deserve!

Please let me know what you think and how you get on. Tweet me at @lucysheridan and @womenintradeuk to declare the courage workout you’re going to try!

Ms. Kirlew. I've had a chan ce what I saw. I w to look into your online publ ish you all the ication and I'm success in the Saint Joan of world, and I'm pleased with Arc Superstar proud to have © associated with UK. Please do Women in Trad not hesitate to contact me in e Magazine the future. Sincerely, Codi von Richt hofen, for: Saint Joan of Arc Superstar ©


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Don't dim your light for others

Inspirational Women Gallery presents: Women who inspire us and motivate us to keep going with our dreams.


f you need inspiration, then reading about the women in this gallery is sure to help you to overcome your fears. Through pain and near death experiences they both believed in themselves and dug deep to become the wonderful and inspirational women they are today. We often don't see the pain, tears and suffering of those that have gone on to be successful, shining their light brightly in this world, and it can be all too easy to forget when we do. But, those are the moments that go on to define us, and those moments will allow us to achieve a level of success that we wouldnâ€&#x;t have been able to reach without our struggles. The fantastic women in this gallery are key examples of this.

1 Award winning Health Influencer, Lee Holmes 2 Award winning Campaigner, Sophie Morgan

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A beautiful, inspiring difficulties and turning them deep an


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Great Health Influencer In 2006, Lee Holmes was diagnosed with fibromyalgia, a long-term condition that causes pain all over the body, a condition that would change the way that she thought about her life and body forever. She realised her priorities had to change and decided to try to heal herself by changing her diet. She discovered that doing so was much more likely to have a positive effect on her body than any of the fads that were available on the market, and found that her pain was reducing and was able to set herself on the road to recovery. Now, she has written a book (Eat Yourself Beautiful: Supercharged Food) and started her own business in order to help others. She has inspired many women across the world.

Being Courageous “ or me, being courageous is about living your truth, striving to be your authentic self and not being immune to feelings of fear. It's unrealistic to think that you will be happy, joyful and unafraid every moment of the day. Being courageous means that you can accept the fact that life will have its inevitable ups and downs, and that it's how you deal with the obstacles that come your way, and how you bounce back from them, that makes you courageous. When I was first diagnosed with fibromyalgia I was afraid of being unwell for the rest of my life. I remember when I began to heal myself with food and anti-inflammatory recipes and created my website, I was feeling very afraid of whether I would heal or not but I dug deep and followed my intuition and have not looked back. I am so glad I listened to my inner voice and was not afraid, and it was this courageousness that made me the person I am today.�

Lee is a Certified Holistic Health Coach and author of Eat Yourself Beautiful. Find out more at :

woman, embracing all into positives, digging nd succeeding in life.

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Fearless Campaigner Despite plans to study law at university, a devastating car crash changed Sophie Morganâ€&#x;s perspective for good causing her to follow her dream of completing a course in Fine Art. After succeeding spectacularly in her course and despite having to adapt quickly to being in a wheelchair at the same time, she is now training as both an artist and a portraitist at Lavender Hill Studios. Sophie has also appeared on television several times, and has developed her own company that has significantly changed the way that the clothing industry views disability. Mannequal campaign I created the Mannequal because I feel there needs to be an improvement in the way in which disabled people are represented in retail. There are a lot of challenges facing disabled people in the UK currently, and this is only a small problem comparatively,

A beautiful survivor, winner of the Ultim Campaigner award from Cosmopolitan, risk a positive beam of light in this world. 40

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but small steps lead to big strides and I hope to change the way disabled people are considered. We do have a spending power, and we are of value. It‟s time retailers caught on to this and started seeing us as a demographic worth marketing to.

Being Courageous “


was paralysed in a car crash when I was only eighteen years old, and for the past decade I have lived my life unable to move, feel or control my body from the chest down. At first I had to feign courage. This helped me to pretend I was stronger than I felt so that I could cope and adjust. I think that being disabled has facilitated this courageousness, because I have no choice. I can't change my physical limitations, so when I do have a choice of something, be it in work, love or life, I won't ever let fear get in the way. For me, being courageous means never letting your fears hold you back. Sheryl Sandberg sums it up perfectly in her brilliant book Lean In when she asks, “What would you do if you weren't afraid?.”

mate k taker and

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What are you wishing for at this moment?

Cover Story

Interior Design INTERIOR QUEEN Entrepreneur DRAGON ON BBC2’S DRAGONS’ DEN Kelly hoppen Luxury Homeware educator MOTHER

On the

cover _________________________________________

British Interior Queen

Kelly Hoppen MBE Entrepreneur, Designer, Educator, Author, dragon on BBC 2's Dragons’ Den and


“nothing’s too big and nothing is big enough.”

Kelly Hoppen


hen it comes to interior design, there are some women who stand out more than others. Not content with just taking the design world by storm, Kelly Hoppen was awarded an MBE for her services to the industry. Building her talent since the age of 16, Kelly is now well known – recently seen on BBC2’s Dragons’ Den. In addition to helping to support budding entrepreneurs in this way, Kelly is also an ambassador for The Prince’s Trust, helping young people to reach their full potential. A highly inspirational woman.

“It‟s not down to luck, it‟s down to passion, determ and a lot of hard work.”


lthough Kelly doesn’t really remember life before interior design, it was clear to her mother that this was something that she was born to do.

“My mother always said I was shifting things around the house and wanting to decorate my own bedroom from a really early age. I once decorated one in brown, which might seem weird for a little girl, but I was so into it. So, I guess interior design was always the path I was meant to venture down. I think my passion for it comes from my family’s creative background. My father owned a fashion business, and my mother has always been interested in art and design.” Kelly enjoys owning her own business, however her life has not been free from difficult times. In fact, the business was financed initially from the inheritance that Kelly was given from her father when, sadly, he was killed at the age of 46. “My mother was incredibly supportive. I was only 16, but I was so determined to succeed that it was easy for her to support me. Dyslexia was a big struggle for me growing up, and once I had started my business, it was difficult to keep up with things in meetings, but it is something that has now driven me to work harder and become a greater success! If I had to go back in time, I wouldn’t change anything. It’s the small bumps in the road that made me who I am today. I had no idea how to run a business when I first started, but I soon learned what worked because I had no other choice. It is worth it, though. Financial independence is a great thing to have, and there is a great sense of achievement in the fact that I have built it myself. It’s not down to luck, it’s down to passion, determination, confidence – and a lot of hard work.” After years of hard work, Kelly is understandably proud of the business that she has built up. The business prides itself on having the ability to help clients to put their visions into their own homes. “We help consumers make the best out of the space in their home. Doing up a home


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mination, confidence

is one of the most stressful things, so it is great to help reduce that stress by doing the majority of the hard work for them. My mantra is that nothing’s too big and nothing is big enough; the perfect attitude when working in someone’s home! We’ve also just launched a new online store, It is something I had in my mind for many years, but finally put it into action about 2 years ago. It has a range of home accessories, and beautiful high quality bed linen and scents. We’ve just launched an innovative cube to kick start my furniture range, which will be fully launched later this year. I have personally designed everything on the website and it has been so well received, I’m really pleased with everything since we officially went live in January.”



One of the fearsome 5 on BBC 2’s

Dragons’ Den


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“I had no idea how to run a business when I first started, but I soon learned what worked.�

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Thanks to her work on Dragons’ Den, and with The Prince’s Trust, Kelly is no stranger to helping young and budding entrepreneurs to reach their goals. She believes that confidence is key, and that you have to have self-belief. “You can’t expect people to believe in you and your creative vision if you don’t believe in yourself. Be open to everything that is around you – be a sponge and absorb any advice that people are willing to give you. I jumped at the opportunity to be on Dragons’ Den, and it has been an amazing experience. I love being able to mentor young people and then watch them become successful. I’ve invested in a young entrepreneur called Oliver Murphy and his product Reviveaphone. He is only 20 years old and already a powerhouse and has grown in confidence day by day.”


One thing that is absolutely vital in the world of interior design is inspiration, and Kelly has found this in those around her. “My mother and my daughter are definitely my greatest inspiration. They are both such creative and strongminded women, and wonderful businesswomen. My mother is an extraordinary woman who has taught me so much about life and business, and my daughter is a free spirit and so creative, I absolutely love spending time with her. She has an office in my studio, and I could be having a hard day but when she walks into my office with her big smile, I always melt! When it comes to getting design ideas, I love walking around Portobello Market. You find some amazing things there; one off vintage pieces and fun trinkets. I love the creativity and energy you feel just walking around there.”

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“Being courageous means having guts to go out and follow your dream – make your vision a reality! You need to be brave and work through the bad times and learn from them to create success!” When asked what she would most like to share with the world, Kelly replied: “Happiness and laughter! There is nothing better than hearing the sound of laughter between people. I’m not sure I could change the world but I would do my best to spread laughter to all those that need it! There is so much stress and negativity around us everyday that a little bit of laughter would really make it a lot better for everyone.”

You need to be brave and work through the bad times and learn from them to create success

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Kelly is an inspiration, and has advice that applies to all.


Luxury Homeware at its best



WORDS: Gemma Rowlands

know? Interior Design

o matter who you are or where you live, it is doubtless that you will come across work by talented interior designers in your day-to-day life. From homes to shops, schools to banks; everything is designed, and nothing is done by coincidence.

Rewind a couple of centuries, and the world of interior design would have looked very different. Designed by men for men, the interiors of buildings, particularly of a religious or royal nature, were made to show status and richness. In the modern day, however, interior design is a lot more accessible. Many individuals choose to hire interior designers to plan their homes, and the number of women in the profession has rocketed. Thanks to the growing number of design and home makeover shows being broadcast on UK television, it is more popular than ever, and because of this there is more of a chance for inspirational women to make their mark on the industry. Take our cover star, Kelly Hoppen. From the age of just 16, her eye for design has driven her to become one of the most successful interior designers in the country. Her courage when faced with adversity has given her the massive success that she now enjoys – and she uses her incredible business talents to help others who are just starting out in the industry.

A classic Dorothy Draper décor. A corridor in the Hampshire House in New York City. She decorated in 1937 and designed the furniture.

The 1940‟s Chinoiserie lounge, Arrowhead Springs resort in California, became a “watering hole” for all the film stars. A classic Dorothy Draper décor.

After the end of the second World War, it became a gathering place for ex-kings and queens, wealthy business people, movie stars and celebrities.

Dorothy decorated the Quitandinha Resort and Casino, in Petropolis, Brazil, in the early 1940‟s. Everything in this photograph was designed by her. Hand painted according to her specifications.

Did You Know... - By overcrowding your bedroom with furniture, you are creating a negative sleeping space. Keep things simple and you will be able to enjoy a much more relaxing night. - If you use wallpaper in the kitchen, smells from cooking will linger. Try plastering the walls and use paint instead. - If you want to try your hand at interior design, there are courses in the UK that could help you – but if you have the eye for design you will be just fine on your own. Experiment and find what you like.

It is certain that women have helped and are continuing to help shape the future of interior design. Their hard work and dedication is benefiting us all, so if you‟re looking for a new look to your home and don‟t know where to start, an interior designer may be the way forward!


From the archives of Dorothy Draper & Co. Inc. (New York) - The Carleton Varney Design Group


Did you

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Image of Dorothy Draper (Right) from the archives of Dorothy Draper & Co. Inc. (New York) - The Carleton Varney Design Group -

First Female Interior Designers


WORDS: Gemma Rowlands

hrough the course of history, it has been widely documented that women have had a huge influence on the creative scene. From artists to sculptors, females have key representatives in all fields. Now, we step towards the world of interior design and take a look at how three inspirational women, Elsie de Wolfe, Candace Wheeler and Dorothy Draper, made their mark on the industry. All three are credited with being innovators of female interior design, and will forever leave behind a plethora of both exquisite design examples and life lessons in order to help modern day women to follow their dreams. There are many people who would argue that Dorothy Draper - 1930â€&#x;s Elsie de Wolfe (1859), also known as Lady Mendl during her married life, was the inventor of the female interior design world. Having always had strong opinions on the interior design of her childhood home, it was when she was involved in staging plays that she was truly able to get her teeth into design. In 1903, she decided to give up her plays and instead try her hand as a full time decorator. As a woman in a male dominated job title, she fought hard – and successfully brought new ideas into the homes of many of her clients.

Elsie de Wolfe

Wheeler, was one of the very first women in the USA to be Candace Wheeler Candace involved in both interior design and textiles. She helped many women in the difficult aftermath of the civil war by giving them something else to focus their energies on whilst being able to find a way to support their families. Not only this, but she widely talked about rug making as a way for women living in rural communities to make money, therefore helping them to change their own lives. After retiring from this, she wrote several books on design, and this was a great way to continue helping people despite not being able to work in a physical role anymore. Candace touched a lot of peopleâ€&#x;s lives.

Draper, who was born in New York State in 1889, Dorothy Draper Dorothy produced a book that was to change the thoughts and feelings of fellow women. The title, Decorating is Fun, aimed to inspire women who had the potential to follow their passion of interior design but lacked the help and information that would allow them to do so. She decorated her home so beautifully that soon people who visited asked her to help them to decorate their homes, too. From this, a true designer was born. Women who have such an influence on the world of design deserve to be celebrated, as many aspects of the world that we live in have been formed and shaped thanks to them.

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As seen on

Channel 4’s George Clarke’s Amazing Spaces

Beauty & Style Inspiration | Girl Power : Esme Worrell founder of Esmerelda‟s Emporium of Vanity, a 1947 Coventry Knight caravan converted into a luxury beauty parlour in Bristol.

Esmerelda's Emporium of Vanity Interior & Exterior Photography - Spencer Dixey - Photodepiction Model Shots - Perly Freeman

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Esmerelda’s Emporium of Van a refined, luxury beauty serv


ntrepreneur and beauty expert, Esme Worrell, founder of Esmerelda's Emporium of Vanity, skilfully transformed a 1947 Coventry Knight caravan into a beauty parlour available for hire in Bristol. She first had the idea when she saw a Coventry Knight caravan up for sale, which was a rare object, and from there the idea grew. In order to turn the caravan into the wonder that it is today, Esme had to work tirelessly to transform the vehicle. Almost everything was damaged and needed to be repaired, including the electrics and the chassis, and the interior was designed completely from scratch. After a long journey, finally the caravan was ready to be used as the parlour. Esme is an expert on all things beauty. Her services include hair and make up styling along with face painting and glitter for all occasions.

What was life like for you before you became a successful entrepreneur? As a single parent working in various small freelance roles, I didnâ€&#x;t have much time, consistency or ability to concentrate on one fulfilling project, which became frustrating. I have always enjoyed the flexibility of working for myself and I decided that it was time to change things up and get serious about one thing. You transformed a 1947 Coventry Knight caravan into your beauty parlour, can you talk us through that process? Where do I start? I had my heart set on a Coventry Knight after seeing some pictures, but I didnâ€&#x;t think that I would ever even find one, let alone own one. Eventually, through a string of friends, I discovered a man who had a small collection of them, despite there not being many more than twenty left. I bought a battered old van that was on its last legs, to the point that it needed an entire new chassis and the roof was collapsing. It was a major project to undertake, and I learnt a lot of physical skills and honed the


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nity, vice.

ones I already had. I canâ€&#x;t say Iâ€&#x;d spent much time wielding an angle grinder previously! I paid a carpenter to help me create a floor and skirting, and I paid a few people to replace the chassis. That was so nerve-wracking! I thought that the whole thing would crumble to pieces. A lot of friends helped, and I did lots of the work myself. What services do you provide? We started off providing vintage styling and glitter from the parlour, but we are expanding and developing our ideas. It is a very flexible space and concept, so we are pushing into



Beauty & Style at its best “Acting bravely is the only way to become successful.” 62

new arenas. For us it is less about size and more about offering a refined and luxury service that works efficiently and autonomously. Watch this space! Where did your passion for beauty come from? I would say that my driving passion is for creativity and creative thinking; I have always been interested in style and aesthetics, however it was not so much an interest in traditional „beauty services‟ that inspired this project. I wanted to create a business that not only allowed my own skills to flourish, but

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also allowed other women to explore aesthetic desires and their own personal relationships with the mirror. Women love our parlour, and it becomes much more than a glitter station; it is an environment where they feel truly comfortable and we often see quite shy characters become liberated and daring, especially at festivals. What inspired you to launch your business idea? I was yearning for a creative, exciting and sustainable small business that used all of my

creative skills and events knowledge. I love working for myself, challenging myself and also being answerable to all of the difficulties that can be experienced. There is no shirking of responsibility, and there is a direct correlation between what you put in and what you get out. I am now at the point where I have decided to take on a business partner in order to take things to the next level. It is nice to have somebody to challenge you and share these experiences with. I am inspired by people who try things, even if they donâ€&#x;t

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As seen on Channel 4’s George Clark’s Amazing Spaces opened up many more of the opportunities that I was hoping for. You appeared on George Clarke’s Amazing Spaces on Channel 4, how did this opportunity come about? I had heard of the program and my friend suggested that I apply. It was as simple as sending an email with some images and they got back to me pretty quickly. It was a very exciting process, and it was reassuring for me that other people were truly interested in what I was creating. necessarily succeed. Taking risks and acting bravely is the only way to become successful, but it isn‟t always an easy thing to do. What has been your biggest challenge as an entrepreneur so far? My biggest challenge has been not having anybody to share ideas and responsibility with. I have a lot of family support, but taking on a business partner is making all the difference to the way I work. You need somebody who truly understands where you are with the business to talk things through with. Give us an insider tip that relates to your industry? It‟s not so much an insider tip, but a general piece of good advice that somebody gave me and I always go back to. A very good friend of mine told me that I had a habit of projecting too far into the future, and sometimes ended up overlooking what was happening in the present. The advice was this: when you feel you are at a crossroads, the best thing to do is to take all of the options that are right in front of you and choose the best one, even if it feels as though it is a limited choice. So far so good. I find it‟s better to be moving than to stagnate in one place, and following this advice has


What does being courageous mean to you? Being courageous is about acknowledging fears, weighing up the options and ploughing ahead anyway. I think there is always a lot to be gained from trying, even if you end up learning some sore lessons along the way. Taking a risk and achieving something, even if it‟s just a small victory, builds courage and teaches invaluable lessons. If you could turn back time, what would you change? I wouldn‟t change a thing. I‟ve had knocks and falls along the path, but they have taught me how to handle myself and taught me important lessons in business that I may not have otherwise learned.

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Beauty & Style at its best


“Whatever the mind can conceive and believe, it can achieve.� - Napoleon Hill


Anything is possible


Female firsts Elizabeth GarRett Anderson


ere at Women in Trade, we are always proud to champion strong and inspirational women from all walks of life. Not only do we think it’s important that we think about the women who are having an impact on life in the present, but we also feel that it is vital to remember strong and courageous women of the past. Without the influence of such brave and hardworking women, we may not have been able to live the lives that we live today, and as such they deserve to be celebrated at every opportunity.

Photo Credits: Wellcome Library, London


Celebrating and remembering WOMEN in history

WORDS: Gemma Rowlands


orn in 1836 in Whitechapel, Elizabeth Garrett Anderson was to become the first woman from England to qualify as both a surgeon and a physician. Remarkably, due to the fact that there was no school in her local area, Elizabeth relied on the teachings of her mother from a young age before her education was entrusted onto a governess. After this, she took the route that was traditional for females at the time: domesticity. However,

Photo Credits: Wellcome Library, London

Elizabeth’s inquisitive mind and love for knowledge was not satisfied by this role, and after nine years she discovered a passion for the medical profession after attending a lecture by Blackwell on ‘Medicine for Women’. From here, nothing could stop her – and eventually her father agreed to support her until she was able to reach the heights that she aspired to. With a mixture of private and formal study, Elizabeth gained her license to practice from the Society of Apothecaries in 1865. She was the first woman to achieve this and, remarkably, achieved the highest marks in her peer group – prompting a change in policy that would allow women to train freely. Being unable to work in a hospital, she opened up a surgery of her own. Although slow to start, she managed to gather a loyal patient base. Her work and achievements were impressive enough that she was awarded membership to the British Medical Association in 1873 – and remained the only female in the association for an entire 19 years! After a stunningly inspirational career, Elizabeth passed away in 1917 at the age of 81. Her courage and drive have changed the way that women are viewed in the medical profession for good, and it is unlikely that her influence will ever be forgotten.

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Why not?


Bloating INSOMNIA 3 Women leading the way for a better and more natural way of living. Anti-inflammatory foods Hypnotherapy

Bloating INSOMNIA Eat Yourself Beautiful


Eat yourself

Beautiful Lee’s top three BOOSTING foods this Summer “It‟s important to know what foods to add to your shopping cart for head-turning, truly vibrant and glowing beauty, its also important to know your body type and love it.” 16 button mushrooms or 8 large Swiss browns, washed and stems removed

Stuffed Mushrooms with Pistachios Serves 4

The perfect entrée or a light meal on their own, stuffed mushrooms will really take your taste buds to town with their delicious combination of nuttiness and flavour. Place the mushrooms in a large bowl and steep them in hot water briefly. Pat dry with a paper towel. (This step will help the mushrooms soak up the marinade.) Mix the marinade ingredients together in a bowl. Add the mushrooms to the marinade mix, ensuring each mushroom is well coated, and leave them to marinate in the fridge for 1 hour.

MARINADE 2 tablespoons wheat-free tamari 2 tablespoons extra virgin olive oil 2 garlic cloves, minced 1 tablespoon apple cider vinegar 20 g (3/4 oz/2/3 cup) chopped flat-leaf (Italian) parsley STUFFING 100 g (31/2 oz/3/4 cup) finely chopped pistachios Freshly ground black pepper 1 tablespoon extra virgin olive oil

Preheat the oven to 180°C (350°F/Gas 4). Meanwhile, mix the stuffing ingredients together in a bowl.

Health Benefits






Gluten free

Sugar Free


Serve immediately.


Dairy free

Transfer to the oven and cook for 20 minutes.

Wheat free

Remove the mushrooms from the fridge and transfer to a baking tray, cap side up. Divide the stuffing mixture among the mushroom caps. Mushrooms truly are a magic medicine food with immuneenhancing and antiinflammatory effects.

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Stuffed Mushrooms with Pistachios

Recipes and images taken from Eat Yourself Beautiful: Supercharged Food by Lee Holmes (ÂŁ14.99), published by Murdoch Books. Photographer: Steve Brown

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Stir-Fried Red Prawns Serves 4

This is fast and easy and so good for you. Prawns contain a natural pink pigment astaxanthin, a powerful antioxidant which protects skin against sun damage and improves its elasticity. It even helps to improve uneven skin tone, leaving you with a youthful healthy glow. Think pink. Eat more prawns. 500 g (1 lb 2 oz) peeled and deveined raw prawns (shrimp) 2 tablespoons red curry paste 2 garlic cloves, minced 1 teaspoon freshly grated ginger Juice of 1 lime 1 tablespoon coconut oil 400 ml (14 fl oz) additive-free coconut milk 1 handful of basil leaves Asian greens, to serve Combine the prawns, red curry paste, garlic, ginger and lime juice in a large bowl. Cover and refrigerate for 1 hour. Remove the prawns from the fridge. Heat the coconut oil in a large frying pan over medium - high heat. Add the prawns and sautĂŠ for a couple of minutes. Pour in the coconut milk and add the basil and cook for a further minute.


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Wheat free

Dairy free

Gluten free

Sugar Free

Serve immediately on a bed of Asian greens.

Recipes and images taken from Eat Yourself Beautiful: Supercharged Food by Lee Holmes (ÂŁ14.99), published by Murdoch Books. Photographer: Steve Brown

Stir-Fried Red Prawns

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Stir-Fried Ginger Beef


Season with salt and pepper to taste and serve with brown rice.

Health Benefits




SF Sugar Free

Ginger contains potent anti-inflammatory compounds called gingerols. These substances, when consumed regularly, can help many people who are suffering from inflammatory conditions such as osteoarthritis or rheumatoid arthritis.

Gluten free

2 tablespoons coconut oil 1 brown onion, sliced 2 garlic cloves, minced 1/2 red capsicum (pepper), seeds and membrane removed, sliced 500 g (1 lb 2 oz) beef, cut into very thin strips 1 teaspoon ground turmeric 2 tablespoons freshly squeezed lemon juice 2 teaspoons freshly grated ginger 2 tablespoons wheat-free tamari 2 tablespoons tahini 1 tablespoon apple cider vinegar 120 g (41/4 oz/2 cups) broccoli florets 125 g (41/2 oz) green beans, roughly chopped 100 g (31/2 oz) snow peas (mangetout), sliced on the diagonal Celtic sea salt and freshly ground black pepper, to taste brown rice, to serve

Dairy free

Behold the idiot-proof dinner. You’ll be heaping this onto your spoon and cramming it into your mouth in just a very short space of time.

Put the coconut oil in a large frying pan over medium–high heat. Add the onion, garlic and capsicum and sauté for 5–7 minutes. Add the beef and cook, stirring, for 5 minutes. Add the turmeric, lemon juice, ginger, tamari, tahini and vinegar. Cook, stirring, for 1 minute. Add the broccoli, beans and snow peas to the pan. Cook over medium heat for 12–15 minutes, or until the vegetables are tender.

Wheat free

Serves 4

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Stir-Fried Ginger Beef

Recipes and images taken from Eat Yourself Beautiful: Supercharged Food by Lee Holmes (ÂŁ14.99), published by Murdoch Books. Photographer: Steve Brown

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(c) Victoria Sรถderstrรถm -


Finding it difficult to get a good nights sleep?

We are a sleepdeprived nation. Insomnia, the prevalence rate of which was recently put at 37% by a UK survey, is linked with increased pain, depression and anxiety; although it is hard to say whether insomnia is the cause or result of such issues.


n my hypnotherapy practice, I see common themes of stress, pressure, perfectionism and worry that are often at the root of sleep issues. It's all too common for our brains to remain on high alert at the end of a

busy day. Our thoughts may be going at a hundred miles per hour with lists, worries, plans and to dos whirring through the mind while cortisol, the stress hormone, courses through the body. A vicious cycle can begin, because the more we fail at sleep, the more worried about it we become, and the harder still it is to sleep. When we're setting up a business or pursuing a dream, worries and pressure are often enhanced. We're trying to squeeze as much as possible into every waking moment and, with so much to do, it can be hard to trust yourself to remember everything. We ruminate and worry as a way to try to remember everything that needs to be done. We might feel 'wired' at the end of the day, making it hard to switch off, and we might even feel guilty about relaxing. However, sleep is important for problem solving, creative insight** and memory consolidation***, and a lack of sleep can affect everything from immunity to blood pressure and, of course, mood, which the (understandably grumpy) sleep-deprived will know. Here are some techniques and lifestyle changes you can make to improve your sleep.

BY CHLOE BROTHERIDGE Women in Trade Magazine - for smart inventive women


- Caffeine stays in your system for up to 14 hours after you ingest it, so it's usually wise to avoid coffee, tea, chocolate and cola drinks after lunchtime. - Reading 20 minutes of fiction before bed can help you to switch off, wind down and relax before bed. Simple but very effective. You could also try listening to an audio book. - Keep computers, tablets and mobile phones out of the bedroom and try to refrain from using them in the hour or two before bed. The blue light they emit, as well as the over stimulation of the brain (and possibly those work emails, eh?), can inhibit the melatonin production in the brain which makes us feel sleepy. - I suggest incorporating some journaling into your day. Do this either first thing in the morning or last thing at night. Grab a large pad of paper and start writing a stream of consciousness. As a thought or worry pops into your head, write it down. Doing this helps us to gain perspective and Holland & Barrett's clarity on what's

two reasons to relax

stressing us and helps to 'get it out' on paper. - Make a list of things you’re grateful for, whether big things like your family or small things like the cup of tea you're drinking. Write it all down. - Write about how you would like things to be, starting with “I am.” For example, 'I am calmly dealing with issues at work, I am putting worries aside at bedtime'. These steps can help you to manage stress, feel more positive and focus your unconscious mind on goals and desires so that you unconsciously move towards them. - Get outside in the morning. Sun light exposure in the morning helps to reset our melatonin production, making us sleepier at bedtime. - Make a list of any worries that you have before bed and tell yourself that you will 'park' these worries for now and return to worrying about them in the morning, if you must! - Make sure your bedroom is dark and quiet; wear earplugs or headphones, and an eye mask if necessary. Everyone's reasons for not sleeping are different, so it's essential to address the root causes.

Reference *H Morphy - ‎2007 Epidemiology of Insomnia: a Longitudinal Study in a UK Population - http:// **Wagner, U., Gais, S., Haider, H., Verleger, R., & Born, J. (2004). Sleep inspires insight. Nature, 427, 352-355. *** Walker, M. P., & Stickgold, R. (2006). Sleep, memory, and plasticity. Annual Review of Psychology, 57, 139152.

Holland & Barrett Lavender Pure Essential Oil (£4.99, 10ml Oil) Holland & Barrett Miaroma Valerian Root Extract Capsules (£9.99, 337mg)


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give it more time, think before you respond

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Bloating is your bod telling you that it‟s h with the process of digestion.

by Sam Bearfoot


ave you ever had that feeling where you’ve put on your trousers in the morning and they fit like a glove, but by the end of the day they seem to be two sizes too small? What about the excessively full feeling you get when all you’ve eaten is a single sandwich? All sounding familiar? Ladies, I am pleased to tell you that you have most likely experienced what is commonly known as bloating! That’s no real shock to you though, is it? Bloating falls within the technical term of dyspepsia,


i.e. indigestion. This is a blanket term for all kinds of indigestion such as belching, nausea and reflux. Bloating usually occurs in the small intestine, which is the bit that connects the exit of your stomach to the rest of your Gastrointestinal tract, just under the area where your ribcage ends on your front. The duodenum is the first and smallest part of your small intestine that further breaks down your food after it has left the stomach. It’s here that it receives both bile from your gallbladder and pancreatic juices from the pancreas. Bloating is a pretty common complaint for many, and the vast majority of people I see and know have

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Make a food diary experienced it, yet it still seems to be this mythical thing that no one can quite put their finger on. The simplest way I can explain this to you is that

Digestive Detective

dy‟s way of having trouble

bloating is your body’s way of telling you that it’s having trouble with the process of digestion. Yes, the variables for this are endless, but please don’t be put off trying to figure it out. What makes this process difficult is that we are all individual and we all experience different things, for different reasons, in different ways. The trick is finding what your trigger is and learning how to avoid it or prevent it from disturbing your digestion in the future. The important thing to remember about digestion is that it can be fairly unhelpful to target one symptom alone; you really need to open your

way of thinking to address the problem entirely.

NOTE TO SELF : 1. eliminate fruit juice 2. Have a 3 da y break from bread


Ways to get to the bottom of bloating

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  

Food diary Environmental check Remove and replenish

FOOD DIARY For your food diary, please ensure that you are thorough, otherwise your efforts are likely to be wasted. You should write every little detail down during the time you are recording your intake. It’s not just about which foods go in and what comes out the other end, though these must be tracked. You need to know the times you eat along with the times of any discomfort. You need to know what liquids you are consuming, both the


WELLBEING | BLOATING volume and when they are being consumed. You need to know how your day went in general, did you exercise that day or did you have the day from hell? Without all this crucial information, when it comes to the end of your food diary you may still be none the wiser. I recommend that you keep a food diary for at least a week if not two. Doing something like this over a weekend simply won’t cut the mustard. Weekends tend to be your down time, so your environment is completely different which will likely mean that your digestion is, too.


CHECK For your environmental check, you need to grasp the concept that your digestion is not just about the foods you eat, it’s about you as a whole person. Looking at the physical, do you eat in a slouched position? Do you eat at the speed of light because you are so rushed and don’t have the time to stop and enjoy your meal? What about if

you have stopped and you’re at the table with your partner, but you are moaning at them for leaving their dirty socks on the bathroom floor? These are all aspects that are not good for digestion and need to change in order for your digestion to change. You should be eating slowly with good posture and in a relaxed environment.

REMOVE & REPLENISH When it comes to remove and replenish, this is after you’ve done your food diary and made an assessment of your environment. You should now be able to see some sort of pattern and start to make the associated connections on when and why you become bloated. If you can see that when you have pasta for lunch you felt like you were the size of a house by mid-afternoon stop having pasta, or if you look at pasta’s food group you should stop having wheat for lunch. When I go through people’s food diary

with them I always remember a joke. You go to the Doctor and say “Dr it hurts when I press here” and the Dr says “so stop pressing there.” The moral of that joke actually applies here. If you noticed that your digestion is worse in the afternoon/evenings, and it doesn’t matter what you’ve eaten on any day, then perhaps having lighter meals as the day goes by should be considered. This one can occur to a lot of people, and it can sometimes be the most tricky to get your head around. In the world of Chinese medicine we all have an internal clock that our meridians run by. So the various parts of our body both have a “peak” and an “off peak” time of day. For example, your large intestine is at its weakest point of the day in the late afternoon/early evening (5pm to 7pm) whereas your stomach is at its strongest in the early to mid morning (7am – 9am).

ONE of NATURES HELPERS There are other natural things that you can try, one of nature’s helpers in the shape of Bach Flower Remedies. These little bottles of brilliantness can be very helpful with emotional upset when you choose the right one, and for small intestine issues i.e. bloating I urge you to reach for Chestnut Bud, Wild Oat or Walnut.


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YOU WROTE "I had my gallbladder removed some years ago and since then I get really bloated, some foods don't digest properly wondered if it had something to do with the bile production?" - Anon, East of England, UK

We Answered Unfortunately, I hear this problem allot and what’s even more unfortunate is that when people have their gallbladder removed they are not educated on the effects it will have on their life. Their diet will need to change forever as their digestion will be impaired due to the loss of an organ. The gallbladder function is to squirt bile into the duodenum (small intestine) and bile is responsible for the break down of fats in the diet. So if those who have had their gallbladder removed do not make an adjustment to lower their intake of fatty foods this very often leads to bloating and digestive discomfort. The other issue of course is that it means the body also has trouble breaking down the good fats to, so my suggestion to those in this situation would be to find a digestive supplement that contains bile to aid with the break down of their food but to also ensure they take an omega supplement to boost their stores of essential fatty acids.

TRY THESE! Food Enzymes by Natures Sunshine Lionheart by Bare Biology for omega oils

Would you like your letter to be published in one of our future issues? If you have a burning question concerning health, please write to us at

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Focus on what makes you feel good


I am calm, I find the solution to my problems... OM

m r I am the maste of my thoughts ...OM

alm, I I am c sily... e ea breath M O

Iâ€&#x;M TRYING TO 86

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Focus on what makes you feel good

I focus on th good thin e gs my life… in OM

I am healt hy, weal thy a nd happ y... O M

I clear my mind, cle ar mind, cle my ar m mind…. O y M

O MEDITATE! Women in Trade Magazine - for smart inventive women



Proudly made in the UK British Female designers Rock! Featuring Company: Imogen Belfield Award Winning Jewellery Designer Location: London and Company: Allium B Founder: Clare & Mary Burgess Location: Brighton, UK

Imogen Belfield Award Winning

Jewellery Designer



I love to create rockesque jewels, to adorn the body, as I see them as miniature sculptures, derivative of my training in Fine Art and metal work since school days. The work I create has a raw and organic finish, striving for perfect imperfection.




Since launching her brand in 2009, Belfield’s covetable pieces have won the attention of a plethora of celebrities, including; Ellie Goulding, Jamie Winstone, Yasmin Le Bon, Georgia May Jagger, Naomi Campbell, Jessie J, Kimberly Wyatt and many more.


Imogen Belfield creates bold & beautiful jewellery sculptures for the body, each piece is individually designed & hand made in London, sourcing her minerals from the Natural History Museum.

Inspired by her surroundings, Belfield’s experimentalist jewellery takes influence from both architecture & nature combined, working in bronze, gold, silver, gems, minerals & porcelain. She has also helped with catwalk pieces & collaborations with Alexander McQueen & Daphne Guinness. Women in Trade Magazine - for smart inventive women


Clare & Mary Burgess Gorgeous go anywhere Dresses






llium B was launched in March 2012 by Clare and Mary Burgess - a sister team with spookily similar tastes. After building their careers working in the buying offices of some of the high street's biggest and most fashion forward brands, they decided to launch Allium B after becoming frustrated by how difficult it was to find grown-up, affordable dresses that were not too young, too old, too short or too long. Having worked for huge brands for many years, they knew they had the expertise to fill this gap and have been amazed by the incredible response they have had to their go anywhere dresses.

Allium B is exclusively designed in our Brighton studio for a woman who is confident and comfortable with her own style who knows what suits her and doesn't feel the need to slavishly follow fashion. The idea behind the collection is that each style can be worn in lots of different ways on lots of different occasions, from one season to the next. Just add the latest accessories to add a contemporary spin to our timeless designs. "Fit and fabric are our passions; we wear everything from the collection ourselves so we know just how Allium B dresses feel. We refuse to compromise on fabrics - so you'll always find a gorgeous Liberty print, as well as

beautiful silks, cottons and georgettes, in our range. We always pay attention to detail, whether it's making sure our sundress straps are wide enough, or adding hand-stitched buttons or vintage beading.� Allium B has a limited edition approach but without the price tag that often goes with it.

"We don't make too many of any style, so you'll stand out for all the right reasons.�


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Put all your energy into your life and forget about what others say

Want to Rock in our Autumn


We want to support our British Designers. Get featured! Be Noticed!

Why our British designers rock


hen you mention the word “design” to anyone on the streets of the UK, their minds may conjure up images of places like New York, Paris and Milan – as these are featured heavily in the media as the places to be for designer items including the US and China for technological design. However, they may be missing a lot if they don‟t look closer to home. Britain has been the home to a strong hub of designers across numerous industries, despite the fact that it may not be the first place that people think of when it comes to design. London Fashion Week, for example, is well known worldwide, and is one of the key dates in the fashion calendar, and the gadget show which is held at the NEC in Birmingham on a yearly basis is well known for its British born gadgets. If you take a moment to look back over history, it is clear to see that there are a great number of British designers who have made a real mark on the industry. Take Vivienne Westwood, for example. Born in 1941 in rural Derbyshire, nobody could have known just how much of an influence she would have on fashion. She is responsible for creating the punk uniform, and now has shops around the world, making her a household name almost everywhere on the planet. In addition to this, James Dyson, the inventor of the world famous Dyson brand, was born and bred in Britain. It is hard to think of the vacuum cleaner industry without his work at the core, and his ideas and innovations have been integral to the growth of the industry. Not only should we celebrate past and current designers, but we should also encourage up and coming designers to achieve their dreams. Here at Women in Trade, our patriotic editor is dedicated to supporting our local designers, in the hope that by showing how great they are, we can help them to take the world by storm. If you are a British designer, who would like to be featured in an upcoming issue, please contact us, as we would love to hear your story. You are the future of the British design industry and, together, we can create the next chapter.



The Effects of Colour

rom the moment we’re old enough to understand what a colour is, the majority of us will have favourites, or at least colours that appeal to us more than others. Although at that point we don’t know why we have a preference to that particular colour, we do know that looking at it makes us feel good and can improve our moods. Although this has been the case for generations, and probably right from the start of the human race, it is only recently that we are really beginning to realise just how important colour is in our lives. Psychologists have dedicated years of study to just that, and have managed to show that our moods can be influenced by colour, both positively and negatively, and that this fact can be used to our advantage both inside and out of the home. Now, the idea is becoming more mainstream and well known, and interior designers are making the most of the information available to them in order to help us to shape and create a home that is psychologically fit for purpose. If you are decorating, and are thinking about what colour you want to paint your living room, for example, psychologists say that it is a good idea to go for something soft, such as lavender. This creates a feeling of peace, meaning that it is the perfect place to relax at the end of a long and difficult day. It is no coincidence that the smell of lavender is also commonly used during relaxation therapy – our minds and bodies know this, and the colour can remind us of that fact to the extent that it begins to produce the same effects. If it is a room where relaxation is the aim, then such colours are key. You don’t want, for example, neon colours that are going to stimulate the brain, as this will have the opposite effect and will not allow the body to relax, as the mind will be increasingly active.

In the home

It has even been shown that colour can have an effect on bodily processes including metabolism. For this reason, experts recommend that a kitchen is painted in a yellow colour, as yellow can have a metabolism increasing effect on the body. This is perfect for when you are just about to eat a meal, and could improve your health in the long term as an increased metabolism can help us to process food more effectively and avoid excess weight gain. Neutral colours, such as whites, greys and even blacks can have a key place in the home. Although you wouldn’t want to paint the whole room in these colours – too much black can encourage depression, whereas white might look too clinical – they can complement other colours that may have been chosen for the main scheme. White, for example, is ideal for the ceiling. It is important to paint this area of the room in a lighter colour than the rest of it, as it can help to lift the room and make it seem bigger and airier. If you paint it in a darker colour, it will have the opposite effect and could cause the room to feel smaller.


(c) Siew Feun Kylemark

Psychologists are always studying education, as it is important that the ability to learn is being constantly improved, and it has been found that colour has a key role to play here. If you were to walk into a school building fifty years ago, you may expect to see dull walls with little or no decoration, and desks facing the blackboard in rows. Now, it is all about stimulating the brain. A modern classroom is much more vibrant, particularly for the younger children, and is filled with colours that are interesting to them. It has been proven that children are able to learn better and more effectively if they are surrounded by colour, and it is able to lift the mood when compared with duller classrooms. When children enjoy their education, it can be much more effective, and colour can help them to do just that. The days where children would be given black and white textbooks are over – even these are filled with diagrams and colour wherever possible, because the power of colour is no longer underestimated.

In education and office environments

Office environments are quite similar, in that more and more managers are choosing to encourage colourful offices rather than plain ones. The colour blue in particular can increase the productivity of workers – so if you are one of the growing numbers of people in the UK who work from home in an office, you may wish to consider redecorating. Businesses have enjoyed increased productivity levels and therefore profits thanks to the wonderful advances made in the world of colour psychology. The main aim of a supermarket is to encourage customers to buy as much as possible. There are many ways to do this, and using colour to evoke emotion is just one of them. Have you ever noticed that a lot of in-store bakeries are now painted in a dark red colour? This is because it feels warm and homely, and can make the

In the shops

WORDS: Gemma Rowlands


The Effects of Colour

customer feel good. When these positive feelings are then associated with the products that are being sold, it makes us as consumers much more likely to purchase them. Another branch of shops that you are likely to see colour being used in this way is hardware and DIY stores; particularly those that have a garden department. When people enter a DIY store, they are already resigned to the fact that they want to do something in order to be able to improve their home. If there is a section selling plants, it is common practice to make the area look as close to nature as possible, using colours commonly associated with the outdoors such as greens and yellows. In the mind of the consumer, this makes the items look natural and enticing, and it is much more likely to encourage them to make a purchase. If you can’t afford to hire an interior designer to overhaul the whole of your home, then there is no need to worry – because there are a number of things that you could do on your own to take advantage of the things that you now know about colour and its effect on the human mind. If, like a lot of other people in the UK, you have decorated your home on your own and have done so using plain colours, then you could make the most of the accessories that are on the market to add splashes of colour to the room. Things like cushions and throws are ideal, or even curtains, and the great thing about it is that you could change the things that are displayed based on your mood at the time. For example, if it is wintertime you might want to use warm red colours, whereas in the summer you could prefer to use cool blues. It’s not only your home that can benefit from the use of colour, but it is also your clothing. If you notice that you tend to wear darker colours, you may immediately notice a change in your mood if you start to wear brighter ones. Not only this, but it could make you feel more outgoing and confident, and could therefore have an effect on your ability to succeed in the challenges that you face in your day to day life. With colour clearly having such an impact on the body and mind, it makes sense to try making some changes and seeing what it can do to you. You could have the ability to improve your own mental health and wellbeing naturally – all thanks to the colours of the rainbow and the way that you use them.

The Effects of Colour


YELLOW Mental clarity, cheerful, intellect, alertness, left brain, empowerment, self-esteem, concentration and focus. Good for combating fear. Helps with digestion and the liver, fortifies the nervous system. Lives in the Solar Plexus Chakra. BREATHE in this colour for


Happiness, creativity, pleasure, sexuality, vitality, joy and awakening to wisdom within yourself. Good for cramping, sclerosis, depression and the immune system. Lives within the Sacral Chakra (Womb area). FOCUS on this to boost your creativity.

Is associated with power, awakening, change, energy & passion. In therapy it is good for circulation, strengthens the kidneys, bones & heart. It is also known to live in the Root or Base Chakra. FOCUS on this colour for 5 mins and imagine vitality entering your body.

GREEN Harmony and balance, growth, rebirth, renewal, restoration, fertility, prosperity, luck & healing. Helps with depression, anxiety and self control. A symbol of wealth and lives within the heart chakra. It is linked to the circulatory system, lungs and heart. Focus on this to boost healing and wealth.

BLUE Communication, self expression, truth, mental relaxation, healing, hope, loyalty, guidance and inner light. Lives in the throat chakra. FOCUS on this for calmness and to boost your creativity.

Compiled by Janet Kirlew

WHITE Cleansing, protection, truth, purity and a high level of attainment. Perfection, completion, new beginnings, balance, power, peace and a great help in decluttering your life. BREATHE in for cleansing and clarity.

VIOLET Intuition, emotional release, transformation. Alchemy, mysticism, opening doors, spirituality, higher wisdom and power. Good for menopause, soothes the solar plexus. Lives in the Crown Chakra. IMAGINE a bubble of this colour around you for healing and energy protection.

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Don't be afraid to speak out

Hospitality CATHERINE SALWAY CEO & FOUNDER of Redemption Bar, London W10 NON-ALCOHOLIC BAR


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atherine Salway

is the inspirational drive behind the dry-bar brand Redemption, an alcohol-free movement. Replacing cocktails for mocktails, she created a perfect place for those wishing to detox or live an alcohol free life, without being tempted by the seemingly constant presence of alcohol. Catherine worked tirelessly to make her vision a reality and opened her first bar in 2013. BY JANET KIRLEW Women in Trade Magazine - for smart inventive women



Her life, Her vision & continuing success What was life like before you discovered that you were an entrepreneur? I always felt entrepreneurial, right from when I ran my first jumble sale stall at the age of 12! My 17 years at Virgin were great, and I loved doing startups such as Virgin Mobile and V Festival, but I was itching to do my own brand. Tell us the story behind Redemption. I was looking for a socially conscious idea. I was lucky enough to travel, and I saw the health benefits of raw food. I went to an ashram in India and noticed how the dinnertimes were freed from the dynamic of alcohol. I got back to the UK and started to wonder if I could bring these ‘hippy’ or ‘spa’ type experiences into an urban setting. I did research into consumer trends (getting healthier and drinking less, especially with young people) and I tested the idea of an alcohol-free bar, which went down well with under 35s. I am still planning to launch in central London, but I decided to get it out there in a kind of ‘beta’ format – firstly on a roof top in Hackney in summer 2013, and then in a shared space with a furniture up-cycling project in northern Portobello. 110

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Redemption Ba


ar, London W10


What problems does your business solve? Alcohol is totally omnipresent, and it’s almost inconceivable to think of socialising without it. I’m creating a space away from the constant temptation and peer pressure associated with booze. On top of that, we have a menu which is probably the healthiest in London, so you don’t have to worry about making a bad decision – you can eat and drink whatever you like! So it’s a sanctuary away from needing to exercise any will power and a space away from drunk people! What are the best bits about having your own business? The best part of it is the freedom that comes from being able to make all the decisions. I don’t really answer to anyone, and I govern my own time and schedule. What support did you receive when you first had the idea to start your business? It’s quite a polarizing idea so not everybody likes it, and that can be hard with family and friends. But most people know that I’ve got the right skills to pull it off. Richard Branson has been very supportive and has tweeted a couple of times. What are the health benefits of the food and drink you sell? Our menu was devised by a nutritional therapist, so it is very current in terms of global nutritional thinking. It’s plant based, with complex carbohydrates, nuts and seeds. Everything is freshly prepared and mostly organic. We have dips, curry & salad, brown rice, sourdough bread, as well as raw desserts and cakes with no sugar or wheat. The idea is that you can really ‘spoil yourself without spoiling yourself’. What are mocktails? ‘Mocktails’ are mock cocktails; adult drinks without alcohol. It’s a bit of a silly term really, but one that is Women in Trade Magazine - for smart inventive women


catching on. The trick is to make a drink that’s not too sweet, and to shake it properly over ice. We use things like coconut water, lime, mint, beetroot, blueberry and even salt. They’re really delicious, hydrating and energising! Our summer edition of Women in Trade is based on courageous women. What does courageous mean to you? I guess it is about facing fear head on, gritting your teeth through it, and carrying on regardless. With being a sole entrepreneur, it’s about coping with rough patches and the constant fear of failure, without losing your mojo! What are your thoughts about the consumption of alcohol in this country? I think the alcohol industry has marketed itself very effectively for generations. Alcohol is the UK’s drug of choice and there’s a drink for every occasion, isn’t there? Bad day at work? G&T. Good day at work? Champagne. Cold and rainy? Glass of red. Sun’s out? Bottle of rose. I have fallen foul of all that, as a lot of us do. It’s so easy to do. We’re constantly being warned that we drink too much, but until our culture changes it’s difficult to cut back. That’s why I thought it could be a good idea to offer an alternative. Tell us about the Westminster Drug Project. WDP is a charity that rehabilitates people back into society who are in recovery for addiction. At the same time, Redemption provides a really safe and, I hope, positive working environment for people – it’s sociable but with no temptation to worry about. So we are working together to provide safe bar & restaurant job opportunities to people in recovery. Any advice to anyone wishing to set up their own business? Go for it! It’s great if you can start small and grow organically, but try to figure out where your possible sources of funding are upfront. Fundraising has been the biggest drain on my time, and matchmaking entrepreneurs with investors is like dating – 99% results in nothing! So start thinking about it early on, and start networking with people you know who have capital or links to capital. Because you can have the best idea in the world, but if you don’t have the cash to get it to market, you have nothing.


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My 17 years at Virgin were great, and I loved doing start-ups such as Virgin Mobile and V Festival, but I was itching to do my own brand

Is success mostly luck? From what I’ve seen, I reckon success is 50% luck and 50% perseverance. Favourite food? Our chef, Jacqueline’s, vegetable curry with super-spicy sauce on the side. She’s got special powers, that woman! It has improved my health massively. Favourite quote? Happiness is wanting what you have, not having what you want. What is your greatest inspiration? Currently I’m quite inspired by Stella McCartney. She’s had the balls to stand up for animal rights in the fashion industry, even when it’s not fashionable. And she’s come out from under her father’s wings and made her own brand for herself. If you could turn back time, what would you change? All the violence and war. Redemption Bar 13-15 Golborne Road London W10 5NY Women in Trade Magazine - for smart inventive women


Focus your intention on good things and good will manifest in your life

MOOD Board


Create your CAREER

Career Confidence

Career Coaching 6ways to stay motivated and productive as an entrepreneur

Are you feeling a bit stuck with what to do next? Or can’t quite get clarity about your career dream? Well, imagine planning the next steps in developing your career or business in the same way you would plan the redecoration of a room in your house. Release your career creativity and develop a Career Mood Board.


t’s not as crazy as it sounds – using our creative right brain to shape our desires for our career and lives is playing to our strengths, because as naturally creative and inventive women, we are more in touch with this part of our brain anyway! Creating a Career Mood Board will allow you to tap into your subconscious and understand what you want to focus on, develop, or aim for. It will also allow you to think differently about what you want in a less regimented way. I used this technique with a client who was NOTE TO working as an architect. She knew SELF : she wasn’t happy in what she was doing, WHAT DO I N EED but couldn’t articulate TO FOCUS O what she wanted to N? do differently. She just knew that her current job, despite being in a creative and inventive environment, didn’t do it for her anymore. Introducing the Career Mood Board helped her unlock what she wanted from her career, and enabled her to realise that her ceramics ‘hobby’


Create your CAREER MOOD Board by Sarah Archer was actually what she wanted to be doing full time. It also helped her define her focus – she had chosen some pictures of beautiful but functional pottery as the centre of her board. The power of the images and words on her mood board gave her the courage to start planning her transition from architect to ceramicist. Another client found her mood board was surprisingly dominated by high heels and gorgeous handbags. When we explored this, she realised it symbolised being grown up and having a ‘proper job’. For her, this meant starting her own health promotion consultancy and being respected by those around her – understanding the underlying meanings in the images you choose is important too.

How to construct your own Career Mood Board: Your mood board will answer a particular question, so asking yourself the right question about your career is important. This could be, for example, what do I want to achieve in 6 months/1 year/3 years? How do I want to develop my business in the future? What do I want my career and life to look like next year? What do I need to focus on? With your question in mind, allow yourself creative free rein – look for photos, pictures, words, quotes, textiles, colours or role models that inspire you and draw your eye and energy. Use this as a chance to think big – don’t put any limits or constraints on

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yourself and be brave - “Life shrinks or expands in proportion to one’s courage.” (Anais Nin). Then, arrange these items on your board to reflect your career dreams –– some people like to zone their boards into different areas whereas some like a holistic or organic approach, but it is really up to you – there are no rules!. Follow your intuition when constructing your mood board and don’t overthink why you have chosen something. Remember not to let the editing process take over when you are trying to follow your creative flow, or you could find yourself cutting out all the new and valuable ideas. Intuition lets us explore new paths and avoids following the same old routes.

Tips to enhance the process: Have a cup of coffee – it opens up the synapses and lets the brain zing with new thoughts. Use your hormones – our body produces more cortisol (a stress hormone) in the morning, and this can inhibit our creativity, so try a late night session

and see what happens. Take a nap – there is scientific evidence to show a mid-afternoon nap can improve our brain function. Set a timer for 20mins and catch some zzzzs; especially if you are planning a late night slot. Be idle – daydreaming, walking, or sitting in the garden can give our brains permission to stop being productive and to be free and creative – just catch those thoughts and images for your mood board.

Follow your heart Your Career Mood Board will have captured your dreams, hopes and wishes for your career and life. Its power lies in the emotional connection between the images and words you have chosen and your question. Spend some time enjoying the imagery and the beauty of your board. Begin to notice the themes and patterns and how the images and words link together. Think about what they mean to you. Keep your Career Mood Board where you can see it every day. Be proud of it, and have the courage to follow your heart and turn your dreams into reality. Let it guide you as you redecorate your future.

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6 T

ways to stay motivated an productive a entrepreneu - by Jo Gifford -

he world of an entrepreneur can be thrilling, fulfilling, and ever expansive. Yet, for many solopreneurs and small business owners, the initial thrill of leaving cubicle culture fades fast when faced with the potential pitfalls of a life working solo.

The urge to escape to a laptop loving, coffee shop working culture may seem tempting, but there can be loneliness in self-employment, along with a lack of direction, motivation and teamwork. So, how can you stay on track with motivation and productivity on the lone path of a solopreneur or small business? “Choose a job that you like, and you will never have to work a day in your life.” – Confucius.


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nd as an ur Personal development and learning Taking responsibility for your own learning and development as an entrepreneur is essential to keep pushing your boundaries and expanding your knowledge. Adding a podcast to a daily walk or workout stimulates both body and mind. Similarly, watching a YouTube video from an expert, or reading the latest best sellers in a particular niche, keeps you up to speed with industry changes, relevant news, and the bigger picture.

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Build your success team Without a team to support you, cheer your wins and unpack your failures (and there will be many of both), the solopreneur life can be lonely. Building a success team of friends, business associates, coaches, mentors, or just like-minded business people goes a long way to help both sanity and motivation. A success team could be a self-directed group, networking group, mastermind, accountability partners, online networking forums, or similar. Often, it may be a combination of many elements. Use your team to sound out new ideas, test new packages and products, share frustrations and challenges and, of course, share your successes. The element of accountability in a success team can aid motivation, purpose, and help you to stay on track, and remain focussed and fired up.

Stay Human! Entrepreneurs are often working so hard on a business that the instinct to interact with others and have down time can be overridden in favour of work. Time to exercise, socialise and switch off are essential for a healthy approach to your life and business. Most entrepreneurs leave the 9 to 5 in order to have a more flexible approach to work, but find the temptation to stay in the work zone too strong. Creating simple habits such as setting up lunch breaks with friends, working in a co-working space occasionally, and building in time for exercise or classes helps to maintain a balanced work/life pattern that has the potential to last

Accepting failures “I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison. A huge part of the entrepreneurial journey is accepting that things don’t always work. “Launch and learn” is a great mantra - each product or service that you launch that ultimately fails to hit the mark gives you many things to be taken from the experience. Accept failures, work out what went wrong, and make changes for the next product you ship out to the world using your success team and mentors as support. 120

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Mind-set Mind-set and self-talk are critical to the way an entrepreneur approaches business and working solo. Positive self-talk and acknowledging achievements, however small, are essential for confidence and motivation. Keep a journal on Evernote or a notepad listing every positive thing that came out of each day. Sometimes, when the bigger picture feels so enormous, it is easy to feel swamped by the to-do list. As the saying goes, don’t compare your beginning to someone else’s middle, and use your success group to amplify your positive mind-set, but to also help you when the negativity comes out to play - we are only human, after all!

Develop a smart and productive workflow Working with a hyper creative personality and typically Type A brain can prove counter productive at times. When there are more ideas than hours in the day, and lists upon lists all around the office (digital or otherwise), it’s time to get organised. Creating a smart, productive workflow allows for that wonderful creativity to flourish, for the real work to get done, and eliminates the tendency for you to become overwhelmed or to allow procrastination to set in. Smart phones and technology have a wealth of apps available to help track time, braindump creative ideas, and to keep track of projects.

Working effectively and successfully as an entrepreneur is laced with challenges. But, if you can harness motivation and success, it is an incredibly rewarding life.

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Is your Twitter account a measure of how ethical your business is?

Twitter celebrated its 8th Birthday in March and, having over 645 million accounts, it now ranks as one of the top 10 most visited internet sites in the world*. In this article, we explore why a business would buy fake twitter account followers, how to detect them, and the implications to their integrity as an online business profile. If you are familiar with the twitterverse and the process of capturing your opinions and interests in a short, encapsulated “tweet” as an individual, then it will come as no surprise to learn that businesses, celebrities and major brands have been working out how to best harness this coming-of-age digital medium.

Whether you use Twitter in your personal life or keep it at a healthy distance, such as you would an irritating gossipy mum in the school playground, it has really levelled the playing field for businesses, and enables corporate brands, A-list celebrities and even local businesses to engage with their respective audiences easily and effectively.

Twitter as a platform is the social equivalent of Marmite; you either love diving into the world of hashtags, retweets and following celebrity tastemakers with a good helping of comedic opinions and meltdowns, or you steer well clear and keep to the more sedentary life of looking at people’s babies & their latest dinners on your Facebook feed.

As a business owner, you must have seen the clumsily written emails promising “1000 followers on Twitter.” Well known freelancer websites, or even a quick Google can reveal the same individuals with similar


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As with all areas of business, there are always those that have been looking for back doors and short cuts with ways to become richer off the back of Twitter’s success without putting in the hard slog of naturally influencing and engaging their audience.

and cheap offerings. Buying “fake” followers is a stable industry in itself with multiple outlets and ways and means of causing your business follower counter to rise, whether meteorically or drip-fed over a longer period of time in an attempt to appear more “natural.” But why is this a bad thing? No one is being hurt, it’s a puff of the chest to a small business that can proudly state “we have 4000 followers on Twitter!” rather than their more realistic 23 followers that consist of a few friends and anyone with a passing interest in the company. Scratching beneath the surface of this behaviour is the fact that the business is trying to buy popularity, which as we well know is basically dishonest and will quickly raise some red-flags with any credible follower or customer. Imagine going to a restaurant where

Any publicity is good publicity

forever known as “that weird place we went to.”

To summarise, the real message is not “We have 4000 followers on Twitter” it is more “We are taking shortcuts & are lying to you - if we take shortcuts here, where else do we take shortcuts?”

instead of empty tables there are cardboard cut-outs and mannequins to make the place seem more “busy.” I’m sure it would put you off your starter! This is where your trust of the restaurant will disappear instead of trying to help them spread their message and share your positive experience with their fantastic cooking so that they end up with a full restaurant, instead it will be

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Should checking your supplier’s Twitter account go hand in hand with checking their credit status? There are many ways to glean information about a Twitter user – firstly check their account to see if they have bought Twitter followers with this great free tool Does popularity impress you? Does a large number of followers make you feel confident about



Are we forgetting our overall goal with social media?

using a company? After doing a fake follower check, you might think again. A large following and low number of tweets would rouse my suspicions, buying fake followers is deceiving; akin to false advertising in my eyes. You can purchase fake followers on EBay for £1.99 per 1,000 but as quickly as Twitter removes fake accounts, more are created. As with all short cuts, there is always the chance that your marketing practices could become public knowledge. How would you feel if a list of Twitter fakers was posted in your local press and your company was on it? Competitors, dissatisfied customers and enemies will always find ways to discredit your business, so why make it easy for them? You may unknowingly have used a marketing agency or service that has purchased followers on your behalf – do you check out these suppliers before handing over your company reputation to them? How do you go about this? Take a look at their account. Is there a wide gap between the number of tweets and followers? Take a look at their stream, are they talking and engaging regularly? Are they answering queries or reviews quickly? Do they promote their clients? Are they sharing the latest industry news? Ask for examples of their work, and check out their clients’ accounts, too. Ensure any contracts do not permit the use of black hat practices of purchasing fake followers, fake traffic, paid links


– whichever is relevant to the service you are purchasing. Remember this – 5 years ago, the way to get to the top of a Google search was to have as many links as possible. Many companies spent a lot of money buying links for this reason, but today, you will drop out of Google for the same practice. Buying your way to the top is not a long term plan, it will come back to haunt you. There is no substitute for creative marketing, engaging campaigns and hard work. Are we forgetting our overall goal with social media? Our main aim with social media is to generate sales, but there are a few others things we use it for too: Keeping up with industry news Promoting our clients Spotting opportunities for ourselves and clients Building our reputation Keeping our clients updated You can see from the above list that purchasing fake followers does nothing to help us achieve these goals. Instead, through our social efforts, we have achieved over £100,000 in sales for ourselves and clients, as well as great PR opportunities, and all with around 500 followers. So get tweeting – show what is great about your business, show your funny side, your industry expertise, your company morals and ethics – then your followers will come and when they do it will benefit your business greatly. *Source – Twitter, Huffington Post and eMarketer

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Signed, Janet Kirlew, Editor in Chief

The Spring issue went down well!

At My


Illustration Tez Lywood

s day The going so are fast

Distraction Distraction: An interruption / extreme mental or emotional disturbance / something that prevents concentration / mental distress / confusion / interference


had a light bulb moment. I got frustrated all the time when I was distracted from my work. I found that when I was nearing that moment of attending an important conference, preparing a speech or releasing our next

edition into the world, so many interruptions would come. Why is that? Computer errors, mouse not working, unsaved work, software viruses, email hosting accounts under attack, internet hanging, unexpected visitors (not the ones you want to meet and greet) and the multiple mobile phone resets due to bad weather. Why? Well, today I had one of those moments. I took stock of these moments and remembered certain things happening prior to the launch of our premiere edition in December 2013. I realised that if I was not

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creating something hugely important, none of this would happen or matter. Think about those times when you were doing nothing, just getting on with your day as normal, mobile phone signal stronger than ever, solid internet connections and expected visitors. When you decided that you wanted to start your own business and went about making it happen, look at the differences in terms of interferences that occurred.



istraction is not always a bad thing; it could also be a sign that you are on to something great, the right path. Distraction‟s job is to cause everything to be out of sync, make you lose your focus and deter you from fulfilling your destiny. The next time your laptop stops working just as you are about to launch your new website, when your phone overheats for no reason and stops working, your email server goes down just as you were about to send that important email, or your online banking decides not to recognise your login details for the first time in 5 years, take a deep breath and say to yourself “this is going to be great, I am going to be so successful.” Of course, within reason we must look deep into all matters that occur in our lives, only you can determine their messages. When you pursue your dreams, don‟t expect everything to be perfect and clear. Sometimes this can be the most confusing of times but don‟t let this put you off. The sun won‟t always shine, the temperature will never be correct, the environmental noise levels will never suit you, your health will be up and down at times but you have to dig deep and keep going if you really believe in what you are doing. Do what Nike says: “just do it”! Keep focused on your goals!

Switch off your phone whilst you are concentrating on a particular project; only answer calls if they are project related.

4 TIPS to AVOID distraction

Take frequent breaks and during this time, meditate, eat something nice or sit in the garden if you have one. Ignore tweets from Twitter until you have finished your tasks, as one tweet can lead to another and another and before you know it you have wasted 2 hours.

“The more you let yourself be distracted from where you are going, the more you are the person that you are. It’s not so much like getting lost as it is like getting found”. William Stafford

I would love to hear from you. What is your biggest distraction right now? See you in the Autumn!

Fill your work space with your own noise – music, scents, fresh air. If you are living in a noisy place, it is better to hear your own noise which will motivate you more and keep you inspired.


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Janet x Janet Kirlew, Founder & Editor in Chief Contact me at: Follow me @womenintradeuk

If it was easy then everybody would be doing it.


going! All your hard work will manifest good things in time!

Do not

give up hope. Women in Trade Magazine - for smart inventive women


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(c)Women in Trade Magazine | N0.3 Summer Edition 2014  

On the cover, Interior Queen & Dragon on BBC2’s Dragons' Den, Kelly Hoppen. BUY A COPY £1.99 via PLUS newly launch...

(c)Women in Trade Magazine | N0.3 Summer Edition 2014  

On the cover, Interior Queen & Dragon on BBC2’s Dragons' Den, Kelly Hoppen. BUY A COPY £1.99 via PLUS newly launch...