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The First Tradeswomen-Focused Magazine in the UK

Spring Edition 2015



Wimbledon CHAMPION

A life full of positive energy



N I W o Born t

Spring celebrates WOMEN in‌ Sports: running, rowing, rugby, motor racing. Wellbeing: Exercise, Healthy Living & Eating, Holistic Healing, Nutrition. TV Presenting, Engineering, Leadership, Marketing & PR, Ice Sculpting, Motivational Speaking, Fashion, Coaching, Art and Upholstery. and Colin Jackson CBE, world champion and global sports ambassador.


Murray Page 24

Photography by Sam Gillespie

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Our contributors Inspirational Olympic Champion

Sally Gunnell OBE (UK) is the

For smart inventive women Editor in Chief/Founder Janet Kirlew Wellbeing and Beauty Editor Elizabeth Rae Advertising Manager Primrose Archer ©Copyright 2015. All rights reserved. This magazine may not be reproduced in whole or in part without the written permission of the publishers. Materials submitted for publication are sent at the owner’s risk and do not reflect the opinion of this publication. Any views expressed within the publication by individual authors are not necessarily the views of the publisher. Whilst care has been taken to ensure that articles published and the content of advertising are accurate, neither Women in Trade Magazine nor its agents accept any liability for loss or damage. Although Women in Trade Magazine has endeavoured to ensure that all information inside the magazine is correct, details and prices may be subject to change.

Essex Girl who captured the hearts of a nation. She remains the only woman ever to hold four major track titles concurrently – Olympic, World, European and Commonwealth. Sally now works as a television presenter and motivational speaker, and runs her Healthy Living workplace wellbeing programme. She is married to Jon and is mum to three sons; Finley, Luca and Marley. Connect: | @SallyGunnell

Amita Patel (New York) is the Owner and Founder of, a coaching services company empowering individuals to create a life they love from a place of self-love vs. self-discipline. As a coach, writer, and wellness expert, Amita works with individuals to break through their barriers and embrace lifestyle change from the inside-out. Amita has been featured on CBS, NBC, and the Huffington Post. Connect: | @AlignYourLife

Mihaela Berciu (UK) is a

Leadership Breakthrough Specialist. She works with and advises board members, top-level executives and entrepreneurs seeking to excel in their career. Her client portfolio ranges from prestigious national to large international businesses: in television and aviation services, retail and financial consulting. She also hosted a top ranking TV show and published two best-selling books. Connect: | @MihaelaBerciu

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Women helping you to be a better version of yourself

Gordana Biernat (Sweden) is an inspirational speaker, talking about consciousness, creativity, leadership, art, reality and time. She is a mentor assisting those who seek self-development and a greater sense of being through intellectual and spiritual inquiry. Popular writer initiating creative processes and conscious communications. Gordana holds an M.A. in Art History and Art Sciences, Psychology, Cognitive Psychology, Communication and Media. When not on assignment Gordana enjoys life, her family, serious reading, food and wine. Connect: | @MyPowertalk

Amanda Ruiz (UK) is known by her clients as The Ultimate Door Opener. She is the founder of, a boutique marketing and PR agency that succeeds in securing media coverage and opening doors for highly skilled entrepreneur experts. She also gives dynamic and inspirational workshops to ambitious and energetic entrepreneurs who are keen to take action and learn the steps of how to secure press coverage for their own businesses. Connect: | @AmandaRuizUK

Jenny Garrett (UK) is a sought after executive coach and founder of Reflexion Associates, a leadership and coaching consultancy. She's also the author of Rocking Your Role, a how-to guide to success for female breadwinners. She is the creator of the online coaching programme, the Happenista Project and co-founder of Rocking Ur Teens CIC. Jenny mentors women entrepreneurs and executives internationally for the Cherie Blair Foundation. Connect: | @Reflexion_Assoc

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Luxury BEAUTY TREATS Page 94

Our contributors Lisa Roukin (UK) is a London based chef, teacher and writer. Since 2008, she has run her own cookery school, Cook with Lisa, and has appeared on Channel 4, cooked live on BBC radio, and was a finalist on Gordon Ramsay’s The F-Word. She also provides glutenfree recipes to Ocado, the world’s largest online food retailer. Her debut cookbook, My Relationship with Food, chronicles her love-hatelove issues with eating. Connect: | @LisaRoukin

Christine Bullock (USA) believes fitness and nutrition are guides to living life to the fullest. She subscribes to the notion that embracing better eating habits and a personal exercise routine into one’s daily living is vital to having a balanced life. She has been teaching fitness from Pittsburgh to Los Angeles for over a decade, although she has been in the fitness world for her entire life. She was voted LA Racked “Hottest Trainer of 2013” she is also the go-to wellness expert and can be seen on E!, America’s Next Top Model. Connect: | @Chrissy_Bullock

Tanya Fitzpatrick (UK) is a Somatic Movement Educator and Yoga teacher, who runs the company Align. With over fourteen years’ of business ownership in complementary therapies ranging from massage, yoga, a holistic holiday company and somatic movement education. She is a specialised educator in functional movement and re-patterning, biomechanics, muscular-skeletal conditions, designing and directing professional training in yoga and somatic movement education. Connect: | @AlignSomatics

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Our contributors Andrea Beaman (USA) Andrea Beaman (HHC, AADP, CHEF) is a nationally renowned Holistic Health Coach and Natural Foods Chef. Named one of the top 100 Most Influential Health and Fitness Experts of 2012 by, she is also a recipient of the Natural Gourmet Institute’s Award for Excellence in Health-Supportive Education and a Health Leadership award from The Institute for Integrative Nutrition. She teaches individuals and health practitioners how to harness the body’s own preventative and healing powers with nutritional practices that are rooted in traditional wisdom, intuition, and common sense. She has been featured on Fox News and Martha Stewart’s Whole Living radio. Connect: | @AndreaBeaman

Gillian Hyde (UK) is the Director of Psychological Consultancy Ltd and has 20 years’ experience in the field of business psychology and has a particular interest in the subject of psychological derailers. She is a Chartered Occupational Psychologist with a BSc in Psychology from UCL, an MPhil in Criminology from Cambridge and an MSc in Occupational and Organisational Psychology from Birkbeck College, London. She is an active member of the British Psychological Society and works on various client projects, including VirginMedia, HBoS, Sara Lee, HMRC and BMW. Connect: | @PCLconsultancy

At Women in Trade Magazine we are very proud of our contributors and regard them as experts in their field. We take pride in selecting the best women who are at the top of their game. We are always looking for contributors, so if you would like to share something with our readers in a future issue, please do get in touch:

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N I W o t Born Editor‟s Letter We must always change, renew, rejuvenate ourselves, otherwise we harden. -Johann Wolfgang von Goethe


his edition is mainly about women in sport. Get ready to be inspired by the achievements of our champion athletes. Or if a jog in the park is more your thing, read about the equally inspiring local projects that can bring sport into our life on a day-to-day basis – all part of the national campaign for a healthy lifestyle. Although the number of women playing sport has increased over the years, reports suggest that we need more women in sport and that there are still not enough female coaches. Last year, Andy Murray’s mother Judy declared “We need MORE women in sport. The biggest challenge for me is to get more girls playing tennis and more women coaching it.” At the Australian Open 2015, Andy Murray backed up his mum. Praising his current coach Amélie Mauresmo, who changed the tone of his career, he said there was a shortage of women coaches like her. To close this gap, we need to

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make young girls and women aware of the opportunities to get into coaching. But before you get into coaching, you need to get into sport. For some people, getting into sport means joining a club and competing your way up the league from local to county to national level. For others, ‘thinking sport’ has little or nothing to do with competition but everything to do with getting out there and getting active. Gym or swim, walk or dance, whatever you choose to do is a great way to feel healthy and have fun. More and more employers are encouraging the idea too. For example, by signing up to the London Healthy Workplace Charter companies set themselves standards in areas such as health and safety, physical activity, healthy eating and mental wellbeing. Initiatives range from team sports to bicycle hire to giving up smoking. The employers say: “Staff have really benefited. We get greater productivity, lower staff turnover and fewer leaves of absence. It has also enabled them to socially interact with one another.”


port can help each of us on many levels. As the inspirational Olympic champion Sally Gunnell says on page 111, “Sport can teach us to work on our weaknesses and come back stronger.” Former British Wimbledon champion

Editor‟s Letter |

r u o y p Spice u G N I R P S Annabel Croft talks to us about her life-work balance and her new business on page 86. Then it’s time to put on your racing gear and get down to the track with beautiful motorsport journalist and girl racer Rebecca Jackson as she gives us a sneak preview into her fast-paced life on page 44. AND on page 32 … Drumroll… it’s the gorgeous Welsh hurdling legend Colin Jackson… we salute you Mr Jackson! Thank you for gracing our spring issue with your heartening positive energy. 2015 feels to me like a year to shine so let’s enjoy every moment, no matter the weather! 2014 hasn’t been great for everyone, and my heart goes out to those who have suffered some kind of loss. But a new season can bring new hope, so just keep going – it will get better! Hope you enjoy our first issue of the year. See you in the summer!

Janet x


was so excited to see the Rousseau sisters from Jamaica on Channel 4s Sunday Brunch recently. Food that is very close to my heart on Page 34

Janet Kirlew, Editor-in-Chief & Founder Contact me at: Follow me @womenintradeuk

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Autumn Star Letter “A vibrant women’s lifestyle mag that is inspiring and authentic.” Hey there Janet I stumbled across your Women in Trade mag by chance whilst responding to a tweet from someone about an award they had nominated me for. I saw Women in Trade was Rachael Early Singer from Bedfordshire, UK one of their followers and was instantly intrigued. I downloaded the issuu app and took a read, and very quickly found myself 3 issues deep with my face stuck in your spring 2014 edition. The magazine encompasses everything that a woman needs to get through the month, from style tips to motivational interviews and self-help articles. I just wanted to say a huge well done to the team over at Women in Trade for putting together such a vibrant, women’s-lifestyle mag that is inspiring and authentic. Charmaine Hayden Confidence Coach and Director at F4M models

Thanks so much for writing in Charmaine! We want to hear about your life and any positive experiences from reading Women in Trade Magazine. Your letter could appear here next time! E:

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Tweets we loved

Winter 2014 Sara K Blog @sarakblog @womenintradeuk I need to get myself a copy! It looks inspiring & a lovely change to viewing the usual magazines on the supermarket shelves. Robyn Coles Milliner @RobynColes @womenintradeuk Thrilled to have been a part of your 2014 xx

Recent comments we love “Your magazine sounds greatly needed in the current and future industry. A magazine of this nature is the kind that a women might like to publicly show they read.” Gabriella Clark, Mind Health Movement

Wishing all mother’s and


A Very Happy Mother’s Day On March 15th Time to put your feet up! from everyone at Women in Trade

Image Credits : Karen Burns |

Spring Edition 2015 Sports | Born to Win 128


YAY! It‟s Sally Gunnell


What‟s your relationship with food?

Rebecca Jackson‟s fast-paced life


Our girls go Gold on the Water 14 Women in Trade


Why we love… Colin Jackson

Inside this issue... Cover Story


Cover photography of Annabel Croft by Matt Nalton

Features 24

Women in Sport | Samantha Murray, World Modern Pentathlon Champion. “There is nothing more inspiring than overcoming obstacles.”



Go girls! England Women‟s Ruby Team


the World Cup 2014 and the Rio Olympics 2016.

Inspiration Motivation 67

Running, Jumping or Jiggling Around. How sport happened and why it matters.


Women in Sport | Rebecca Jackson. “When you put on your crash helmet to go racing, it doesn’t matter whether you are male or female.”

Jaz Rabadia, Engineer From Sainsbury’s check-out assistant to Energy Manager at Debenhams and now Starbucks, this award winning engineer is lighting up the world.

Colin Jackson CBE : World Champion & Global Sports Ambassador. “I would love to give acting a go.”


Women in Sport | England Women’s Ruby Team on winning


Rachel Gilbertson, Entrepreneur Founder of The Treasure Trove, Rachel took matters into her own hands. “I was an unemployed college leaver on Jobseeker’s Allowance. I was continually getting knocked back.”

153 Anne Marie Taberdo, Ice Sculptor Talks to us about her life-work balance.

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Inside this issue... 84 67



164 Rewriting the rules on winning What does winning look like for women? By Jenny Garrett

“I always think you make your own luck and your own opportunities.”


British Female Designers Rock Meet the founder of BAA STOOL, a luxury sheepskin-covered hardwood footstool brand.

Self 161 Finding your inner goddess POWERtalk with inspirational speaker, Gordana Biernat

111 Women in Sport | Sally Gunnell Inspirational Olympic Champion “Sometimes a small step in the right direction can lead to the biggest triumphs.”

Reports 53

Occupational Psychologist Gillian Hyde.

167 CASE STUDY | Dragon Reignites Global Career Success for Business Author

Business 105 Your Winning Career : Leadership expert Mihaela Berciu says “leadership begins with self empowerment, that’s what makes people take notice of you.”

122 Ever wondered how people get into the press? Amanda Ruiz says “Brand awareness is essential for growing your business.” 16 Women in Trade

Gender stereotyping - is there something in it? By Chartered


Tomorrow's Engineers Week | UK Parents Support Tomorrow’s Engineering Talent Business Secretary Vince Cable says “Whether it’s the car we drive, the houses we live in or the clothes we wear, engineering is everywhere.”

116 The London Healthy Workplace Charter | Mayor Boris Johnson announces a £250,000 boost for his London Healthy Workplace Charter.

Spring Edition 2015 Female Firsts | Women in History 118 GOLD ON THE WATER Featuring British Rowers and Olympic Champions, Helen Glover MBE & Heather Stanning MBE.

Wellbeing | Balance, Health & Food 128 What is your relationship with food? Food author & chef, Lisa Roukin says “Foods you eat can help or hinder your alertness.”

137 Shape up your butt & lift your mood 3 Butt & mood lifting exercises with fitness expert, Christine Bullock.

140 How I overcame trauma and abuse Holistic health coach Amita Patel says in order to heal, you need to feel it.

144 3 Reasons why you may be suffering from Thyroid disease by renowned holistic health coach and natural foods chef, Andrea Beaman.

148 Are you suffering from back pain? Somatic Movement Educator Tanya Fitzpatrick shows us how we can use our brain to release our pain.

In Every Issue :



Women in Trade 17


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Senior NHS nurse uses her nursing background and knowledge to create her own brand,

Shea Mooti.


Tell us a little about yourself and what inspired you to set up your business. am a mum of three young children with 11 years of experience as a senior NHS nurse, and I’m the founder of Shea Mooti, a range of ethical and natural skincare products. I’ve been able to create and develop my range thanks to my nursing background and the help of chemists and experienced aromatherapists.

The Shea Mooti journey began when my son Alex was born. Like many babies, he was prone to dry skin, cradle cap and eczema. Our GP explained that eczema is difficult to treat because it can be triggered by many factors, ranging from dust and pollution to diet. It can also be inherited. We tried many different treatment shampoos and creams but each one only worked for a short time before Alex’s skin problems flared up again. I eventually realised that these treatments would only ever provide temporary relief, as the condition was ongoing. So I began to search for a solution. When I began my research, I found that some of the treatment creams and baby skincare products on the shelves at that time contained harsh chemicals, which could irritate sensitive skin and exacerbate skin conditions such as eczema. I realised there was no single or simple solution to the problem, so I decided to start with an area that I could have some control over: what I put on my son’s skin. I enrolled on a Women in Trade 21

who saw great potential in the business and was willing to risk money on it. Lessons you learned (and wish you’d known before)?

lotions, potions and soapmaking course and discovered a new passion!


began making soaps and balms in my home using pure shea butter and other natural ingredients. When I tried them on my son I noticed a remarkable improvement in his skin. Feedback from friends and family encouraged me to set up Shea Mooti and help others find a natural solution to their dry skin conditions. At Shea Mooti we focus on giving mums, mums-to-be and their babies a natural, effective and ethical range of skincare products, which contain no artificial ingredients. We use only pure, botanical oils and butters, which we select for their quality and their beneficial effects on skin. Our products are formulated to pamper you during pregnancy, heal you after birth and soothe your newborn baby by treating sensitive skin conditions. Love the name of your brand; does it have a special meaning?

I named my company ‘Shea Mooti’ because every product contains shea butter in its

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purest natural form. We source the shea butter ethically from the award-winning children’s charity AfriKids’ Daughters, a multi-cooperative in northern Ghana. ‘Mooti’ comes from ‘Muti’, which means ‘tree’ in Shona – the language of my native Zimbabwe. All ingredients used in the products

are derived from plants and trees, so I thought Shea Mooti would make a perfect name. What support did you receive when setting up your business? I was very lucky when I started up my business as I had people who brought in credibility, experience and investment. I had a mentor who had a wealth of experience in the industry. She had set up one of the first successful natural handmade soap companies, which supplied major retailers in the UK. I also had the help of an ‘angel investor’, a wealthy individual

In the beginning, like most business owners, I thought running a business was going to be an easy option and that things could only get easier as you became more successful! I work much harder now than I ever did when I started out. Tell us about your Baby’s Body & Scalp Body Oil, which won a coveted Green Parent Natural Beauty Award in 2014.

Baby’s Rub-a-Bye Body & Scalp Oil is one of my favourite Shea Mooti products. It is an unscented blend of natural, easily absorbed oils that are rich in vitamins and minerals and have very good antiinflammatory effects for treating dry, itchy skin. It’s perfect for soothing delicate skin too. Although it’s perfect for babies, it can also be used by expectant mamas, who are sensitive to scents and fragrances, as a belly massage oil to keep their skin supple and soft. Where can we buy your products?

Shea Mooti products are available to buy at Fortnum and Mason, Mothercare and many independent high street boutiques, health food stores and pharmacies across the UK. To purchase Shea Mooti products, please visit


Samantha Murray became world modern pentathlon champion in Warsaw in September 2014 and is now looking ahead to the Rio Olympics. BY JANET KIRLEW

Photography by Sam Gillespie

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N I W o Born t

Samantha takes five in one


odern pentathlon combines five very different disciplines: fencing, swimming, show jumping, laser pistol shooting and cross-country running. Besides developing five sets of skills, you need the mental adaptability to switch from one to the next and the stamina, both physical and mental, to keep doing this throughout one long and often unpredictable day.

Photography by Sam Gillespie

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Born to Win | Samantha Murray

“Five disciplines make life pretty busy.” Samantha had a head start with the horse-riding section, having grown up around the horses at her grandparents’ farm near Clitheroe. She started swimming at 7 and athletics at 11. Cross-country running was her favourite at school, and she ran for her county throughout her teens. The Ribble Valley Modern Pentathlon team introduced her to fencing and pistol shooting, and soon she was competing at national level. Samantha became national youth champion and in 2010 joined the British team that won gold at both the European and world junior championships. Once into senior ranks, she moved rapidly up until selected for Team GB at the London Olympics. And there she was crowned with silver in the very last event of the Games.

Training for all five sports at once demands a huge feat of time management. As Samantha admits, “Five disciplines make life pretty busy, so I would say my biggest challenge is fitting everything into one schedule. Often, I have to accept that I can’t do everything I’d like in one day. To manage everything, I try to be organised and plan ahead, but I also really value a balance in my lifestyle: friends, family, hobbies and relaxing are really important too!” Several sporting heroes have inspired Samantha over the course of her career. Her earliest memory of sport was seeing Cathy Freeman running the 400m at the Sydney Olympics in 2000. “She wore a full body suit and I remember thinking she looked so striking and athletic. Several weeks later I was given her autobiography for my birthday. What she went through must have felt very similar to my own experience at a home event in London.” Samantha’s own Olympic dream began when she saw Stephanie Cook winning the modern pentathlon at the same Games. And then there was Kelly Holmes sweeping to victory in 2004. “I was really into athletics at the time

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“There is nothing more inspiring than overcoming obstacles and hurdles on your journey to a competition.” Photography by and I particularly loved the way she always came right from the back with 300m to go to take the gold, looking so strong and powerful.” But Samantha’s top sporting idol of all time is Dame Mary Peters. “She competed at the Munich Olympics in 1972 despite difficulties she faced in the build up to the games in her native Northern Ireland due to the unrest at the time. Peters wasn’t a favourite to win; however,

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Born to Win | Samantha Murray

Sam Gillespie she smiled throughout the whole competition. Winning gold with a smile, for me, is something to admire, especially given the obstacles she must have faced in preparation. Sport is, after all, a game and a time to have fun!� And running deep and strong beneath the hero worship is the homegrown inspiration that comes from her family and her own strength of purpose. “I draw a lot of inspiration

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Born to Win | Samantha Murray

I draw a lot of inspiration from my Mum

from my Mum. I grew up seeing her work hard and being so dedicated to achieving what she wanted out of life that it inspired me to do the same. There is also nothing more inspiring than overcoming obstacles and hurdles on your journey to a competition, then seeing the finish line ahead, knowing you’ve done so well because of sheer determination, perseverance and willpower.” Perseverance isn’t always easy. “My old swimming coach once said ‘Sam can do anything she wants, but she has to give so much more.’ I was 14 at the time and wanted to have fun at training. He was strict, but those words were very profound and encouraged me to knuckle down and concentrate. It is now my best discipline!” Determination certainly paid off in 2014, despite a difficult year. One of the difficulties is coping with publicity and people’s expectations. But Samantha aims for the top. “Winning means everything to me at the moment. Having won silver in London and with the European Championships this summer in my current hometown of Bath, I want to be on top of the podium.” Setting staged goals is key to progress. “I always set short-term goals. I even set goals during my training sessions, though they vary depending on what time of year it is and how far away from a competition. Setting goals in training is great practice for the competitions. As I start my season, I put my goals into practice and build on them as the year goes by, so by the time the bigger competitions come around, I am fully prepared.”

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And she sets her own rules for herself: “Never expect, never presume, always work hard and stay true to who you are. Never expect: in modern pentathlon you can never predict what might happen, particularly because in the riding discipline we’re given an unknown horse at random. This is to ensure the competition is as even as possible.

Never presume: It’s far more satisfying to see an athlete who’s humble finish at the top; an athlete who has never taken for granted their abilities and has worked hard to get there.

Always work hard: If you work hard and give everything in competition and training, you can never be disappointed and have regrets. At least you know you gave your best shot.

Stay true to who you are: we are unique so why not embrace that? Take your individuality as a gift and be confident in yourself and confident that you can achieve anything you set your mind to.”

There are better

starters than me but Iâ€&#x;m a

stronger finisher. Usain Bolt is a Jamaican sprinter regarded as the fastest person ever who holds both the 100 metres and 200 metres world records.


N I W rn to

Legend | Colin Jackson CBE, world champion and global sports ambassador


olin Jackson won silver in the 110m hurdles at the 1986 Commonwealth Games and went on reaping medals for the next 17 years. A Welsh hero in hurdling and sprint, he has been world champion three times, Commonwealth champion twice and European champion four times in succession, as well as winning Olympic silver at Seoul in 1988. He held the world record in the 110m hurdles for nearly 13 years, and his 60m record is still unbroken. Awarded the CBE in 2003, Colin turned to sports coaching and the media. He’s been part of BBC athletics coverage since 2004. As a hero of sport and TV, Colin is a great ambassador for sport all round the world. In 2012 he launched the Red Shoes Academy to inspire young people to find the ‘champion within’. WIT: What are the best bits about being a sports personality and presenter? CJ: Being able to travel the world and meet so many wonderful people. WIT: What does it take to be a good athlete? CJ: A lot of motivation, commitment and preparation, plus a sprinkling of natural talent. WIT: What lessons has sport taught you? CJ: Stay dedicated and committed, and the rewards can be rich. WIT: We have a lot of amazing women in sports today. Who are your favourites and why? CJ: I would say, after seeing her as a young girl fulfil her potential at the London 2012 Olympic Games, my absolute favourite would be Jessica Ennis-Hill. WIT: How can we encourage more young boys and girls into sport? CJ: By understanding what motivates young people nowadays. WIT: What has been the best advice you have been given? CJ: The best advice I have been given, most probably, is to believe in myself. WIT: You have lots of very positive energy. Where does that come from? CJ: There are not many bad things in my life, so negative energy doesn’t really come into the picture. I always count my blessings. WIT: When things don’t go right I….. CJ: Pick myself up, dust myself off and try again. WIT: Dislikes? CJ: Arrogant, arsey people. WIT: If you had the opportunity to become an actor, would you give it a go? What part would you play? CJ: I would love to give acting a go. My ideal role would be… well, picture Denzel Washington in ‘The Equalizer’. WIT: Where do you draw your inspiration from? CJ: I am always influenced by the people around me. Because I keep good company, it’s these people who constantly inspire me. WIT: If you could change one thing, what would that be? CJ: That’s a really tough question! I would probably change my mind-set so I could enjoy the moment more. For any commercial enquiries, contact Emma Wade 020 7935 8000

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Baby Back Ribs Recipes and images taken from CARIBBEAN potluck, modern recipes from our family kitchen by Suzanne & Michelle Rousseau (ÂŁ19.99), published by Kyle Books. Photographer: Ellen Silverman

Baby Back Ribs 34 Women in Trade

Wellbeing | Soul Food

Baby Back Ribs Makes 1 loaf The best way to eat bread worthy of a beautiful you is to make it yourself. Enter an elegant combination of two of my existing recipes, spinach toast and zucchini loaf. I love both recipes but wanted to unite the health benefits of spinach toast into the texture and generous height of a traditional loaf. It’s the perfect loaf for mopping up soup and feeding a crowd. 250 g (9 oz/21/2 cups) almond flour

1. Preheat the oven to 175°C (345°F/Gas 3– 4) and grease and line a 20 x 9 cm (8 x 31/2 inch) loaf (bar) tin with baking paper. 2. In a large bowl, combine the almond flour, salt, baking powder and bicarbonate of soda. 3. Whizz the spinach leaves in a food processor (or chop them finely) and add to the bowl, along with the eggs, coconut milk, lemon juice, butter and vinegar. Mix thoroughly. 4. Spoon the mixture into the prepared tin and level the surface with the back of a spoon dipped in cold water.

1/4 teaspoon bicarbonate of soda (baking soda)

5. Bake the loaf on the middle rack of the oven for about 45 minutes, or until a skewer inserted in the centre comes out clean.

2 bunches English spinach, stems removed, leaves blanched and drained

6. Turn out onto a wire rack to cool, then enjoy!

1/4 teaspoon Celtic sea salt 11/2 teaspoons gluten-free baking powder

3 organic eggs, beaten 60 ml (2 fl oz/1/4 cup) additive-free coconut milk 1 teaspoon freshly squeezed lemon juice 60 g (21/4 oz) unsalted butter, melted 1 tablespoon apple cider vinegar

This loaf will keep for up to 1 week in an airtight container in the fridge, or can be frozen for up to 1 month.


u o m o r f s e ip c e r n r e d o M

n e h c t i k family Women in Trade 35

Curry Goat

Recipes and images taken from CARIBBEAN potluck, modern recipes from our family kitchen by Suzanne & Michelle Rousseau (ÂŁ19.99), published by Kyle Books. Photographer: Ellen Silverman

36 Women in Trade

Curry Goat Curried Goat with White Rum and Fresh Mango Everyone in Jamaica loves ‘a curry goat’. In fact, many festive occasions as well as funerals and wakes are commemorated with the slaughter of a goat as a blessing, as it is a widely held local superstition that the letting of blood wards away evil spirits and protects the living. The goat meat is cooked down in a Dutch oven or ‘dutchie’ over an outdoor flame for many hours. The remaining parts of the goat are never wasted; they’re used to make a hearty soup called Mannish Water. Even the goat’s testicles are included, as they are supposed to give added virility and stamina to the males who drink it. (We think this is an acquired taste and can’t pretend we are fans.) In our version, we modernise curry goat a bit by adding some fresh mango, white rum and coconut milk, and serve it up with a fresh banana raisin salsa, toasted grated coconut, toasted peanuts and cashews, rice and shop-bought roti. Serves 6–8 Banana Raisin Salsa 4 medium ripe bananas, diced 40g raisins 2 tablespoons finely diced red onion 2 tablespoons chopped fresh coriander 1 tablespoon fresh lime juice 1 tablespoon chopped fresh mint 1 large onion, finely chopped 7 spring onions, finely chopped 8 garlic cloves, finely chopped 2.5cm fresh ginger, peeled and finely chopped 1 Scotch bonnet chilli, finely chopped 4 tablespoons curry powder 180ml vegetable oil, plus 1 tablespoon 1 bunch fresh thyme sea salt and freshly ground black pepper 1.6kg boneless goat (or lamb) meat, cut into 2.5cm pieces about 950ml water 1 x 400ml can coconut milk 60ml white rum 12 whole allspice berries 2 carrots (about 450g), peeled and diced 1 potato (about 225g), peeled and diced 85g stoned and peeled mango, diced

1 To make the banana raisin salsa, combine all the ingredients in a bowl and leave to stand for at least 2 hours until the flavours blend. 2 Mix together the onion, spring onions, garlic, ginger and Scotch bonnet in a large bowl. Transfer half the onion mixture to a baking dish and add 3 tablespoons of the curry powder, the 1 tablespoon oil, the thyme, 1 tablespoon salt and 1 teaspoon pepper. Add the goat meat, toss to coat the meat with the spice mixture and leave to marinate for at least 30 minutes. 3 Heat 2 tablespoons oil in a large saucepan over a medium-high heat. Sear the goat in batches to avoid overcrowding the pan, then transfer to a bowl and set aside. Deglaze the pan with a little water to get all the scrapings from the base of the pan, and then pour over the seared meat. 4 In the same pan, heat another 2 tablespoons oil and add the remaining 1 tablespoon curry powder to toast the curry for about 1 minute. Add the remaining onion mixture and cook for about 2 minutes, then stir in the seared goat meat and cooking liquid. Add the water (or just enough to cover the goat meat) and bring to the boil. Cook over a high heat for about 40 minutes. 5 Add the coconut milk, rum and allspice to the pan and cook for another 15 minutes, adding more liquid as needed. Add the carrots, potato and mango and cook for about another 35 minutes until the meat is tender. 6 Divide the goat, vegetables and mango between individual bowls and pour over the sauce. Serve with the salsa, along with the array of condiments noted above.

Women in Trade 37

Roasted Pumpkin Figs

Recipes and images taken from CARIBBEAN potluck, modern recipes from our family kitchen by Suzanne & Michelle Rousseau (ÂŁ19.99), published by Kyle Books. Photographer: Ellen Silverman

38 Women in Trade

Roasted Pumpkin Figs Makes 1 loaf This is my daily bread and what a diva of a loaf it is. Use it for blissful open-top sandwiches or a mouthwatering and satisfying toasted sandwich. The perfect skin food.

1. Preheat the oven to 175°C (345°F/Gas 3– 4) and grease and line a 20 x 9 cm (8 x 31/2 inch) loaf (bar) tin with baking paper.

350 g (12 oz/21/3 cups) gluten-free self-raising flour

2. Combine the flour, ground flaxseeds, chia and sunflower seeds, pepitas and salt in a bowl and mix until combined.

30 g (1 oz/1/4 cup) ground flaxseeds 20 g (3/4 oz/1/4 cup) chia seeds 115 g (4 oz/3/4 cup) mixed sunflower seeds and pepitas (pumpkin seeds) 1/2 teaspoon sea salt 4 organic eggs 1 teaspoon apple cider vinegar 80 g (23/4 oz) unsalted butter, melted

3. In a separate large bowl, use an electric beater to beat the eggs for about 2 minutes – they should be pale and fluffy. Stir in the vinegar, butter, coconut milk, stevia and water. Pour the wet ingredients into the bowl with the flour mixture and stir well to combine. 4. Spoon the mixture into the prepared loaf tin and bake in the oven for 40 minutes, or until a skewer inserted in the centre of the loaf comes out clean. 5. Turn out onto a wire rack to cool.

80 ml (21/2 fl oz/1/3 cup) additive-free coconut milk 6 drops stevia liquid 125 ml (4 fl oz/1/2 cup) filtered water

This loaf will keep for 1 week in the fridge or 2 months in the freezer.

Women in Trade 39

RUNNING, JUMPING OR JIGGLING AROUND How sport happened and why it matters “Sport is a universal language, building more bridges between people than anything else I can think of,” said Sebastian Coe at the start of London’s campaign to host the 2012 Olympics. Whether you’re representing Team UK or jogging in the park, aiming for gold or for a trimmer tummy, sport is a language we can all share.


en and women have been playing sport since records began. From Neolithic cave paintings of around 7000 BC to the tomb art of ancient Egypt and the treasures of classical Greece, we see how people from earliest times have wrestled, swum and raced. They’ve always liked kicking,

40 Women in Trade

throwing or juggling with balls too; indeed, a talent for chasing balls around – or pebbles or gourds or stuffed skins – seems to be inbuilt in young humans. There have probably been as many reasons for playing sport as there have been people playing it. You could see it as a substitute for war or as training for war; as a tribute to the gods; a chance to show off your bulging muscles or intimidate your rivals. It could be a way to celebrate a birth or wedding or harvest; or, as today, a way to feel more alive and full of wellbeing. Or simply a way to have fun with your friends. Sport was certainly a serious business for the ancient Greeks, who started the biggest and best of all sporting festivals, the Olympic Games, in 776 BC. They even suspended wars to allow athletes from all over the empire to attend the games. Fast-forwarding to medieval Britain, wealthy people went jousting, hunting and hawking, while villagers made do with dancing, skating and rough-andready ball games like hurling. Village games could be lawless. As Sir Richard Carew described it in 1602, “When the hurling is ended, you shall see them retyring home as from a pitched battaile, with bloody pates, bones broken and out of joint, and such bruses as serve to shorten their daies.” Mud, blood and glory, a chance to act primitive, to relish the danger – still apparently part of the

How Sport Happened and Why It Matters |

Today, however, you act out your violent impulses within a framework of rules. Regulation developed in the 18th and 19th centuries with the establishment of governing bodies for individual sports – Marylebone Cricket Club, for example, in 1787; the Football Association in 1863 and the Lawn Tennis Association in 1888. Rules gave games the shape they have today; they became respectable and universally recognisable, and were able to spread across the public-school playing fields of England to the outposts of Empire. (Though the first Wimbledon champion, Spencer Gore, said he thought tennis would never catch on.) The notion of fair play and keeping to the rules made sport an instrument of morality for the Victorians. Nevertheless, some of sport’s moral issues remain perennially debatable. Roman gladiators used to fight to the death; boxers risk brain injury; bloodsports kill animals. When does it become not only foolish but unacceptable to endanger others in the name of entertainment? By the end of the 19th century there were more players, more spectators and more sports – badminton and volleyball for example, and bicycling, which became much more popular after 1872 when John Dunlop invented the pneumatic tyre or, as cyclists put it, the puncture.

Image Credit : Karen Burns | PaintedWorks-

appeal of rugby and wrestling and other contact sports today.

In 1896 the Olympic Games started up again. But nearly all this history is about men. Whether through nature, nurture or culture, men have tended to dominate in sport. Even in the emancipated west, women in many fields of sport still find more barriers and less opportunity, prestige or prize money. Some of the barriers are practical matters of time and resources. Women have family commitments; can’t find or afford childcare; can’t get to leisure centres at convenient times of day. Some are cultural: sport has traditionally been considered as masculine, elitist and too energetic or indecent for women. Some are personal: women tend to be more selfconscious; think the kit too revealing; find PE teachers intimidating; or be turned off instead of fired up by competition. However, times are changing fast. Sporting developments have reflected the 20th-century revolution in women’s rights. The American social reformer Susan B. Anthony said in 1896: “Bicycling has done more to emancipate women than anything else in the world. It gives women a feeling of freedom and self-reliance” – though it took until 1972 for the Title 9 Act to establish full equality of opportunity in education and sport in the US.

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| How Sport Happened and Why It Matters

Meanwhile in Europe, the Fédération Sportive Féminine Internationale promoted the Women’s World Games in the interwar period and secured more events for women at the Olympics, whereupon several Communist states set about training squads of girls to win them. Today’s female Olympic champions, tennis stars, cyclists and marathon runners are role models with celebrity status, who provide tremendous inspiration to young sportswomen. Most of us say we’d like to do more sport, but we don’t all dream of the Olympics. Some people think the buzz of rivalry is the main point of any physical activity; others don’t want to compete at all. Sport England, or the English Sports Council, aims to encourage ordinary people to enjoy an active life as well as to foster extraordinary talent. It focuses on ‘helping people and communities across the country create a sporting habit for life’. By using National Lottery money to fund local projects, it’s trying to bring about another revolution, as fundamental as the right to take part, in women’s attitude to sport. What it’s promoting is informal sporting activity. Getting out and about on foot or on a bike, going for a swim or joining a dance class is fun, friendly and good for you. Whether you play in a team or join a tribe of supporters, you meet people who share your interests, and shared interests help to bring a

42 Women in Trade

Sports do not build character.

They reveal it. - Heywood Broun

You have what it takes to make it happen. Do not delay. Women in Trade 43

Racing driver and TV presenter

REBECCA JACKSON A full and fast-paced life. BY JANET KIRLEW

44 Women in Trade

Sport | Women in Motorsport

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I really enjoy the sensation of driving fast and handling a car on the edge of traction.


ebecca Jackson aka „Rebecca Racer‟ has a passion for cars. She loves to race and she loves to win. She combines a career as a racing driver, business manager and TV presenter – three strands of a very full and fast-paced life.

However, she couldn’t afford to go racing until she had built up her used-car agency. With a business studies degree, £300 and an old Vauxhall Cavalier to her name, Rebecca started trading in used cars under £1,000 in 2007. The business soon gained a reputation for quality and efficiency. The values rose, and RJ Internet Showroom has now turned into RJ Prestige Cars, with a £1 million

The starting line Rebecca learned to drive off road well before she turned 17. From the day she started hammering along farm tracks in old bangers, she’s loved everything to do with cars. She decided from the start that she wanted to be not just a racing driver but a champion. “I really enjoy the sensation of driving fast and handling a car on the edge of traction. I’m also really competitive.” Most roads to success have their share of potholes, but nothing stops Rebecca. “Believe in yourself, never give up and follow your dream. That came from my mum, who is my chief supporter and source of inspiration – she helped me believe I could be anything I wanted to be.” Her mother is a driving instructor and her father an engineer who restores and races classic cars, so you could say Rebecca grew up on four wheels.

48 Women in Trade

turnover in Rolls Royces, Jaguars and BMWs.

Racing ahead As for racing, Rebecca started on local grasstrack events and was soon winning prizes and recognition. She joined the British Racing and Sports Car Club and took her Subaru Impreza around as many track events as she could fit in. With swapping to a Porsche 924 and then a Boxster, her circuit-racing career has rocketed ahead in recent seasons, gaining her trophies and experience along the way. She has gained a particular name for precision driving and

Sport | Women in Motorsport

the motor trade. In 2013 she went to Le Mans as a commentator for Nismo TV (the official YouTube channel of Nissan Motorsports) and she’s now a presenter on ITV4’s I Want That Car. Her talent has made her a celebrity, which in turn pulls in sponsorship. “I am a motoring expert who can also present, so that has opened a lot of doors for me,” she explains.

the way she copes with bad weather, but is also looking to broaden her capabilities by racing Smart cars and vintage Morgans as well as Porsches.

Driving fast isn’t enough to get you to the top in racing. Race driving is an expensive sport, and as Rebecca admits, “My biggest challenge, as it is for many racers, is raising sponsorship.” Sponsorship money keeps her Porsche team on the road. This is where the third strand of Rebecca’s career comes in useful: as a media personality who can attract attention to a product or enterprise as well as to motor sport in general.

In the spotlight In front of a camera or any other audience, Rebecca’s confidence and enthusiasm shine out. She’s a natural performer, who knows what she’s talking about and loves to share her passion for it. The video reviews she made for Car Buyer and Telegraph Cars have caught the attention of TV companies as well as

You need to put the effort in and remain driven to succeed.

In 2013 Rebecca launched Project Le Mans, a four-year plan which is on track to lead her to the prestigious Le Mans 24hour endurance race in 2016. She made a sound start by winning the BRSCC Production Boxster Championship in 2013. Now she is working up through longer races as part of the Cartek Roadsports Endurance series to build up experience for the 24-hour marathon at Le Mans.

This works both ways: Rebecca’s media skills open doors to new markets for manufacturers too. As a result, she’s in constant demand. Michelin, Turtle Wax and Cartek are just three of the top companies involved with Rebecca and her Porsche team, and dozens more are signing up to support Project Le Mans and take advantage of the exposure it will give their brands. In so doing, they are also supporting Rebecca’s adopted charities, which include breast cancer research and educational projects for homeless children. Her diary is crammed with events: recently there’s been a tour of the Lotus factory and the Rolls Royce plant; new sports-car launches; the Goodwood Festival of Speed; a trip to Sweden to demonstrate Goodgrip winter tyres, among much else. She visits schools to promote SmartRisk, a campaign to stop the preventable injuries that ruin thousands of young people’s lives every year. She’s also a motoring correspondent for the Telegraph and the Sun and writes features and reviews for magazines like Autotrader and Autoexpress. The more she does, the more there is to do. This pace of life suits Rebecca fine. She believes in responding to every challenge as it comes, and isn’t fazed by last-minute changes of schedule. “I love what I do and there are never enough hours in the

Women in Trade 49

Mental focus is the key

day. I am lucky to have above-average energy levels and I like to be busy. I focus on what I want to achieve, and you need to put the effort in and remain driven to succeed in that.”

how close knit a team becomes – motorsport is as much an emotional investment as anything else. We each want the same thing and support each other to achieve that.”


A girl racer in a male-dominated sport can expect to put up with a good deal of what Rebecca calls ‘mickey taking and alpha male competition’. It bounces off her. “I love the banter because it’s a laugh. What is clear, though, is that when you put on your crash helmet to go racing, it doesn’t matter whether you are male or female. We are racing drivers.” Women have, after all, been racing cars since before World War II. “There have been women champions in motorsport all over the world; it’s just we are in a minority group. However, those that have competed at high levels and with success should be an inspiration to any young person, whether man or woman, looking to get into the field.”

Meeting the challenges n practical terms, keeping fit is essential to staying on top of the game. As Rebecca says, “driving a car at speed on the edge of its capability is strenuous. Racecraft demands constant concentration, and you’re coping with stress, noise and heat. The cabin gets very hot – over 40 degrees Celsius, with no air conditioning, and you’re wearing a three-layer fire-retardant suit and a crash helmet.” Rebecca’s solution mixes dance and physical training, which tone up her fitness while giving a break from work. “I do salsa dancing, which is a great aerobic exercise; Body Balance combining yoga, Pilates and T’ai Chi; and stamina training in the gym. I eat healthily as well, as this helps maintain energy levels for all the different things I do.” On the day of a race, mental focus is the key. She’ll spend time going over the circuit in her mind, and in discussion with her team. “My team is very important to me. We each have a role to play, and different strengths and weaknesses. It’s incredible

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Rebecca Jackson, twice named a Michelin Inspirational Woman, is one of these champions. “I live life to the max. I work hard and play hard and have a very fast pace of life.” For more information on Rebecca, visit:

It takes nothing to

JOIN THE CROWD It takes everything TO STAND ALONE Hans F Hansen

52 Women in Trade

Report |

Gender stereotyping –

is there something

in it?


nternational Women’s Day falls on 8th March this year and there will be intense focus on the subject of gender equality – in the boardroom and beyond. The Confederation of British Industry (CBI) paper Building on Progress has shown that, with current figures at 21.6%, the UK is on track to reach the target of 25% female directors on FTSE 100 boards by 2015, a target set by Lord Davies’ review three years ago. But this will only happen if business and government take further action. Looking at the statistics and setting targets is a great way to focus the minds of business

leaders and senior politicians, whether on arguing the business case for gender diversity, breaking the glass ceiling or seeking to close the wage gap. The issue is that somewhere in all this measuring and target setting we forget about the individuals, each with their own strengths and capabilities. Are we trying too hard to force men and women into a single mould? In the battle for equality, are we forgetting there are inherent personality and competency differences between the sexes? What if there are some roles and jobs that women are more aligned to than men? It feels like heresy to make such a statement. The cries of ‘stereotyping’ can be heard loud and clear. In a new research study, Made to Measure, Psychological Consultancy Ltd analysed the data from over 4,200 men and women collected through the psychometric test Profile:Match2™. Our research looked at the personality profiles of individuals and, crucially, the skills and competencies that are naturally inherent in men and women. We found there are distinct differences and that these differences in competency profiles support, to some extent, our stereotypical views of men and women.

The competency differences between men and women For men, the research showed significantly higher scores for analytic, decision-making and resilience competencies. Some examples of jobs that specifically utilise these competencies would be engineering, computer programming, aviation piloting and policing, roles which are stereotypically dominated by men. The pattern for women, on the other hand, showed significantly higher scores for attention to detail, planning and organising, and interpersonal skills. This

BY GILLIAN HYDE Women in Trade 53

Figure 1. Differentiating competencies between males and females

is in line with other research showing that women have higher levels of conscientiousness than men, and a natural caring tendency. It is no accident that some women are naturally drawn to roles where interpersonal sensitivity is considered important for effective performance, such as nursing and social care.

Are you a good match? This research poses certain challenges. If your job utilises your strengths to the full, you

54 Women in Trade

will perform better. Just as a made-to-measure suit feels ‘just right’, we can expect high performance from people whose natural talents are a comfortable fit with their roles, as opposed to those struggling with demands and expectations they are unsuited for. Equally, if your skills are not best deployed in your current role, you are likely to experience frustration and disengagement, and will constantly try to reshape either yourself or your role to create a better match for your skills and personality. Some organisations can be flexible and try to make the most of your particular

talents, but others might take the view that you’re not doing the job you were employed to do.

And what happens if you don’t fit the stereotype? If your skills are different from other women’s? If you’re cool under pressure, analytic and a decisive decisionmaker, you will be exhibiting trends that are often attributed to men. You’ll need to educate



Report |

Only by appreciating and valuing the difference between individuals will we get real equality in the work-

people around you about your strengths, capabilities and conduct. You’ll need to be clear on what you expect of yourself and others. This research by no means suggests that women or men are precluded from particular roles, or that jobs demanding analytic or decision-making skills are beyond the reach of women. It does show that if a woman has particular strengths in analytic and decision-making competencies, she is bucking the trend and should manage herself appropriately and educate those around her not to expect the female stereotype. Her competencies will help determine the kind of job that best suits her. The key here is to be aware of your own competency profile and how unusual, or not, it may be.

The ‘you that you think you are’ Do you, as an individual, know and understand your own strengths and competencies? Few people can identify these accurately for themselves. A recent film, The Science of Personality, interviewed psychologists from around the world. One of the key themes is that the ‘you that you think you are’ is just a story you make up. This is your reputation and is based on your past behaviour, from which a number of judgements and assessments are made. It’s important to have some insight into your strengths and weaknesses to better understand how you appear in the workplace and to others around you.

The role of organisations So how can organisations support individuals and ensure they are recruiting the right people with the right competencies and profile to thrive and succeed in their roles? Many organisations use personality profiling because the data it yields can support decisionmaking. Also, the assessment can remove some of the emotion from the recruitment or promotion process. However, this only works if HR departments and business leaders are really clear about the competencies required for each specific role. If you don’t know what you are looking for, you are unlikely to find it. Without a tailored assessment and in-depth knowledge of what skills and personality characteristics are required, recruitment decisions can be highly risky. The danger is that decisions can revert to personal preference, which might restrict the opportunity to secure diversity among staff. Personality and competency assessment presents the opportunity to support individuals, managers and organisations in breaking down stereotypes and instead focusing on the best match between an individual and a specific role, regardless of gender. Only by appreciating and valuing the difference between individuals will we get real equality in the workplace and challenge the gender stereotyping that can occur. For more information on Profile:Match

Women in Trade 55

Putting things off will not help the situation, you must act now

You canâ€&#x;t put a

limit on anything. The more you

dream the farther you go. Michael Phelps, an American swimmer with over 22 medals. The most decorated Olympian of all time.

N I W o Born t


n 2014, England won the Women’s Rugby World Cup for the first time in 20 years. This victory took the team to the 2014 BBC Sports Personality of the Year show, crowned with the Team of the Year award. Their sights are now set on the Olympic Games in Rio 2016. BY JANET KIRLEW Photography by Rugby Football Union (RFU)

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To win the world cup in 2014 was the best feeling. If you do the things that make you happy, you will be happier.

- Maggie Alphonsi

60 Women in Trade

Sport | Women in Ruby

It was amazingly unreal to win the world cup. I still haven't found a word to describe it. - Emily Scarratt „

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It’s an amazing feeling to be offered the opportunity to captain your country, and something that I’m very proud of. - Katy McLean

Katy McLean MBE, Women’s England

Rugby Captain In 2014, England won the Women’s Rugby World Cup for the first time in 20 years. Lifting that trophy in front of nearly 22,000 people in Paris’ Jean Bouin stadium was team captain Katy McLean. “That feeling was amazing,’ she says. ‘Words can’t do it justice. As a team, and that includes all our support staff, we were incredibly close. So to share victory with such great people was fantastic, and having family and friends out there made it even more special.” With their 21-9 victory over Canada, England had finally made it to the top, after three successive defeats in the World Cup finals of 2002, 2006 and 2010. Relief and elation sent champagne corks rocketing sky high.

“Absolutely euphoric!” agrees team mate Sarah Hunter. “Four years ago when we lost I was absolutely devastated. So to be able to right the wrongs and achieve a life-time dream was unbelievable. It is my greatest ever achievement.”

This has inspired me to dream big. - Kay Wilson

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The World Cup victory took Katy’s team to the 2014 BBC Sports Personality of the Year show in December. To crown a year of fantastic achievement, they came away with the Team of the Year award. “This is a massive turning point for women’s sport,” claimed Katy.

Where it began Katy’s rugby career started early. “Rugby was a massive thing in my family. My uncle, dad and cousin all played for Westoe, and my granddad used to take me down on a Saturday afternoon to watch them play. I started playing rugby with the boys at 5 years old and continued until I was 12, when I wasn’t allowed to play on their team any longer.” At her comprehensive school they played hockey instead of rugby, but Katy carried on training with local clubs. From school she went on to the University of Sunderland, and is grateful for the support she

country, and something that I’m very proud of.”

What it takes Staying at the top means constant training. Katy has learnt from experience that the training needs to be sharply focused. “Not over-training is a massive factor. I’m much better

now at doing sessions so that I get a gain each time, rather than doing them just for the sake of it. Also, injury prevention techniques have made a huge difference to keeping my body fit and well.” Time management is a huge challenge, especially as until this October she has combined rugby with full-time

found there in pursuing her rugby training. Then, while playing for Darlington Mowden Sharks, she was picked as flyhalf for the national squad. She captained the team in 2011/12, then diverted to part-time sevens for a couple of years before returning as captain again in 2014. “It’s an amazing feeling to be offered the opportunity to captain your

Women in Trade 63

Women’s sport is now thought of as being cool

primary-school teaching. “I want to do everything 100%, and sometimes that just isn’t possible. I find it helps to be really organised and prepared, otherwise I’m constantly chasing after things.” The same goes for other team members who combine rugby with work or study, such as PE teacher Natasha Hunt; Cardiff Met University student Kay Wilson; and Sarah Hunter, who works as the RFU University Rugby Development Officer for the South West. When it comes to preparing for the actual game, the key is to keep a cool head. At the same time she is thinking for and about the team as a whole. “I try and stay really calm and relaxed, and just enjoy the warm up. As captain I have to be aware of the mood of the team and its individual members, so I would be no use if I were in my own bubble. As we get close to kick off I start to focus on the things we want to achieve in the first 20 minutes and how we are to do this.” The sense of mission that drives Katy comes from inside herself. “I want to be the best and will do whatever it takes to achieve that.

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The best advice I ever had was: ‘Don’t try and change to please others. Be honest to yourself and your values.’” And she can rely on total support from her family. “Especially my mum, who never looks flustered and is always there with everything we need, even though she works full time. I can remember being little, wondering how she managed to do everything and still be smiling.”

Looking ahead Now Rio de Janeiro 2016 beckons. For Katy it’s meant facing a major decision: to carry on teaching in Sunderland or to pursue full-time professional sport. Going back to the classroom after spending the summer winning the World Cup turned out to be a time for hugs and tears, especially as she knew it might be for the last time. “The staff, families and children have been so supportive in my rugby career, so to share this victory with them was fantastic. Even if one little boy did bury my medal in the sandpit.” But as Katy says, to represent the UK at the Olympics was a once-in


Sport | Women in Ruby

-a-lifetime opportunity, one she couldn’t miss. So after a final half term at school, she left Sunderland for Surrey at the end of October 2014 to take up a fulltime sevens contract with the Rugby Football Union. For Katy it means refocusing on a new goal: Olympic gold.

Ambassador for women in sport Katy McLean was awarded an MBE for services to rugby in the 2014 New Year’s Honours List, and she wears the title with pride. It stands for more than victory in the World Cup. Katy and her team are making rugby history, because this is the first time that women’s rugby sevens will figure in the Olympics and the first time the team will be classed as professional. But Katy insists that women’s rugby shouldn’t be seen as merely elbowing into a male-dominated sport. “More men may play, but that’s all. Make sure you enjoy what you’re playing, as that’s what keeps you going. Don’t listen to anyone that doesn’t have anything positive to say about what you’re doing.”

Moreover, the new rugby world champions are ambassadors for women’s sport. Their achievement inspires new generations to get out there and have a go. Katy explains: “Women’s sport is now thought of as being cool. It now has credibility. This started with the 2012 Olympics and since then has gone from strength to strength, with team sports like women’s hockey, football, netball and cricket all being very successful. This is great for young girls and women to see.” As her team mate Kay Wilson says, “Since the success of the World Cup in Paris, I have a new sense of belief that we can achieve everything we want to achieve if we work hard.” To keep going forward is Katy’s motto: “Never regret anything, because at some point that’s exactly what you wanted. I think that’s a pretty positive outlook to have on life.”

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Eventually it will all make sense if you wait a little while

l e d o m e l o r y a d n Moder a i d a b a R Jaz

There are two ways of spreading light: to be the candle or the mirror that reflects it. Edith Wharton

Former Sainsbury‟s checkout assistant turned Energy Manager at Debenhams and now Starbucks.

Energy, Inspiration

and Jaz


az Rabadia is an engineer, a chartered energy manager, a STEM ambassador

and the first-ever winner of the Young Energy Professional award. Currently she’s senior energy manager at Starbucks. Here she talks to Women in Trade about the rewards and challenges of her busy career. “Engineering can make people’s lives better. By studying engineering I can make a difference!” As a professional engineer and

energy manager she is making that difference every day. “I look after the energy used across all Starbucks stores in Europe, the Middle East and Africa. That includes managing the electricity used for lighting, the gas for heating and the water for cleaning and washing.” Energy, after all, keeps a business running. Where you

BY JANET KIRLEW 68 Women in Trade

Modern Day Role Model | Jaz Rabadia

get it and how you use it has a direct impact on both the company and the environment. By sourcing energy responsibly and using it efficiently, you can minimise your company’s carbon footprint as well as its running costs, and that, in essence, is what Jaz does. Getting into engineering Jaz started young. “I was interested in learning about how things worked, and I loved getting creative with toys such as Lego.” A-level maths, chemistry and design technology led on to a degree course in mechanical engineering at City University.

“I didn’t know what job to aim for, but I did know engineering would give me plenty of choice. I realised not many girls chose that subject, but it turned heads and I liked the thought of being different. I knew a degree in engineering would impress future employers, and that there was a real shortage of STEM (science, technology, engineering and maths) skills in the UK.” The step into energy management came about through Jaz’s part-time job as a checkout assistant at Sainsbury’s. “I worked there while I was studying for my degree. In my final year I had to do a project with a 20,000-word write-up. I decided to look into the energy being used at the store. This meant I could go on

earning and complete my dissertation at the same time – a no-brainer! The head of energy at Sainsbury’s was so impressed with my project that he nominated me for an award and asked me to present my findings at head office. Not only that – he offered me a job on the energy team. Till then I had no idea that companies like Sainsbury’s would have whole teams dedicated to managing energy.” From Sainsbury’s, Jaz moved to Debenhams. With an energy budget of over £35 million a year, her task was to reduce energy costs and consumption across the business, covering all the Debenhams stores, depots and offices in the UK. It called on her skills in communication and creativity as well as engineering. Next she joined Starbucks as Senior Manager of Energy and Initiatives. “Here I look after the energy used across all the stores in Europe, the Middle East and Africa. I’m really excited about applying what I have learnt over the years to this growing company.” Becoming chartered Jaz’s career took off fast. The main obstacles were her own fears and doubts. “At first I felt that my biggest barrier lay in being a young, less experienced female. I was working with people who had been energy managers

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“The world is moving a that those who say they to it tomorrow are usua somebody already doin for longer than I’d been alive. Whilst this gave me a great opportunity to learn from their experience, it was quite a daunting position to be in. I often felt I had to prove my competence, perhaps because I was always the youngest in the room and the only female. However, my managers made me realise that this was not a barrier at all. Having different ideas and a fresher outlook made me a valuable addition to their team. I worked hard to develop my professional and personal skills and gained practical experience. I set my sights on chartered professional membership of the Energy Institute.” Becoming a chartered energy manager means you are recognised for your capability and performance in developing and implementing energy policy. Within five years of graduating, Jaz became the youngest chartered energy manager on record. “I felt the award validated my technical capabilities and showed my commitment to my profession. Now I know that, because I have confidence in my knowledge and abilities (and have the academic qualifications and practical

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and inspire the next generation. Jaz says students, teachers and parents simply don’t realise what engineering has to offer.

“Engineering is not just hammers, spanners and boiler suits – we need to banish such stereotypes. There’s a vast range of opportunities at executive level. It’s all about pragmatic thinking, practical solutions and improved performance. If problem solving, teamwork and creativity are what you want out of a career, then engineering is for you.”

at such a pace y will get round ally overtaken by ng it.” experience to back this up), I’m respected by my colleagues and peers.” Jaz’s proudest moment was when she won the Energy Institute’s Young Energy Professional award. “It was an overwhelming feeling to be recognised in an industry dominated by older men, and I was delighted and proud to be the first-ever recipient.” STEM Jaz is also a STEM ambassador – a voluntary role that encourages people working in science, technology, engineering or maths to reach out

STEM businesses particularly want to recruit more women. Currently, under 10% of engineers are women. “Female engineers are very much sought after as they bring new and different ideas to the table. Engineering is the application of maths and science to real-life problems by using creativity and problem-solving skills. These are skills I think women are naturally good at.” Being a STEM ambassador involves visiting schools and colleges to talk about careers in energy and engineering. Mentioning Starbucks wins instant attention. “I love seeing the students’ faces when I tell them which companies have energy managers and just how much they spend on energy each year. Hopefully through my talks I will inspire a few more to join the industry.” Jaz has one pet bugbear – procrastination. “The world is moving at such a pace that those who say they will get round to it tomorrow are usually overtaken by somebody already doing it.” And she has one great dream: ‘Over a billion people in the world (almost 20%) don’t have access to electricity. If I could change one thing in the world, it would be to give every single person access to clean, sustainable energy and water. I see this as very much a basic human right.’ Women in Trade 71

Within five years of graduating, Jaz became the youngest chartered energy manager on record. Image credits : Energy Institute

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Jaz’s proudest moment was when she won the Energy Institute’s Young Energy Professional award.

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TOMORROW'S ENGINEERING TALENT Schools may not have the information they need to support the engineering ambitions of their students.


housands of government and education talented providers around the country teenagers are to inspire young people, their keen to become parents and teachers to learn the UK’s future engineering talent. They have wholehearted backing from their parents, yet they don’t get the support they need from school to fulfil their career ambitions. This is the main finding of research conducted in advance of last autumn’s Business Secretary, Vince Cable Tomorrow’s Engineers Week. TE Week, which took place on 3–7 November more about the wide-ranging 2014, was a week of exciting career opportunities in national and regional activities engineering. It aimed to planned by employers, celebrate the everyday

engineering heroes that design, create and innovate to improve our lives. According to the research, three-quarters of parents (75 per cent) would recommend a career in engineering to their children. Almost as many (73 per cent) view engineering careers as desirable, even though half (49 per cent) admit they don’t know a lot about what engineers do. The research shows that nearly half (47 per cent) of secondary-school children would consider a career in

Report |

engineering, and 29 per cent of these are girls. However, only a third (34 per cent) say they know what to do next in order to become an engineer. Schools may not have the information they need to support the engineering ambitions of their students. More than half (56 per cent) of GCSE science, technology, engineering and maths (STEM) teachers surveyed say they have been asked for advice about engineering careers by their pupils in the last year, yet only a third (36 per cent) feel confident to give such advice. Almost one in five (17 per cent) say they feel a career

in engineering to be undesirable. The findings reveal further disparities between teacher attitudes and pupil ambitions. 42 per cent of teachers believe pay is the most important factor to pupils when making career choices, when in fact only 15 per cent of pupils cite pay as most important. Interest in the subject is the biggest influence on career choice for 42 per cent of teenagers and 24 per cent of parents. In a separate study of young engineers under 30 by EngineeringUK, a quarter (23 per cent) of respondents say

they didn’t consider engineering as a possible career choice when they were at school or college and 15 per cent say they were discouraged by a teacher. 42 per cent of those who didn’t at that time consider an engineering career would have changed their mind if they had received better careers advice, information or inspiration; and 21 per cent would have considered engineering careers if they had known what engineering involved. What young engineers enjoy most about their work, now they have a job, is

Report | learning and career opportunities.” He went on: “Engineers make a world of difference to every aspect of our lives, and we need more of them. They work across a vast array of exciting industries: from music, fashion, sport and film to aerospace, green energy, construction and computing. Tomorrow’s Engineers Week plays a vital role in showing teenagers, their parents and teachers the great opportunities an engineering career can offer.” teamwork; working in a creative or inventive environment; and bringing new ideas to life. Three-quarters (76 per cent) of them feel positive about how quickly and how far they will progress in their careers. Two-fifths (41 per cent) enjoyed a pay rise within the first year of employment and 19 per cent got a promotion or increased responsibilities within six to twelve months of starting. Paul Jackson, Chief Executive of EngineeringUK, said: “Engineering makes a significant contribution to UK GDP growth, and engineering companies will have over 2.5 million job openings between 2012 and 2022 across a diverse range of disciplines. We’re delighted to see that parents are so supportive of their children’s engineering ambitions at a time when their talents are much needed. However, the findings reveal a worrying lack of school support for young people. We urge schools to use the excellent Tomorrow’s Engineers careers resources and website to inspire their students. At the same time, we call on engineering employers of every size and sector across the UK not only to give schools access to high-quality careers information and resources but to open their doors to show young people just how exciting a career as a 21st-century engineer can be. Our overarching aim is to ensure that every 11-14-year-old has at least one employerlinked engineering experience to help them make the connection between classroom

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Business Secretary Vince Cable said: “Whether it’s the cars we drive, the houses we live in or the clothes we wear, engineering is everywhere. Our engineers solve the problems of the world we live in and are powering the country’s economic growth. We must do all we can to maintain the pipeline of talent to this important profession, and that’s why we’re supporting Tomorrow’s Engineers Week. By joining forces with industry, we can make every school child aware of the exciting opportunities in engineering and help every parent understand that engineering offers their child a great and fulfilling career.” Leading the industry in addressing this challenge is the global energy company Shell, who today announced a three-year investment of over £1 million in the Tomorrow’s Engineers schools outreach programme. Chairman of Shell UK, Erik Bonino, said: “We want to support and inspire a new generation of world-leading engineers and scientists who will fly the flag for British innovation. The school children of today can create the technical solutions of the future, but only if we show them the vast range of opportunities that STEM subjects and careers can offer. That’s why we have pledged over £1m to help grow the Tomorrow’s Engineers initiative, and I urge the wider engineering community to lend their support too.” Tomorrow’s Engineers Week, visit Matt Seel

You are never too

young or old too start something

new Colonel Sanders sold chicken and other food at a service station in Corbin, Kentucky before he made it big with Kentucky Fried Chicken. He was over 60 years old before he became really successful. He came close to failing when the Interstate 75 was built, diverting traffic away from his restaurant but that did not stop Sanders, he just believed that he could do it and adapted to this change. He continued to walk for miles to pitch his unique recipe and was knocked back 1009 times before he was given a chance to birth what is known today as successful food chain KFC.

“No hours, nor amount of labor, nor amount of money would deter me from giving the best that there was in me.� - Colonel Sanders

Work-Life Balance | Rachel Gilbertson

Meet Rachel Gilbertson. A brave young entrepreneur who took matters into her own hands. BY JANET KIRLEW

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l e d o m e l o r y a d n r Mode

Rachel Gilbertson is a star of her own making. Aged only 19, she set up Roxiie’s Treasures, a business that has spread its sparkle across Merseyside and beyond. 80 Women in Trade


he Treasure Trove, her shop near the seafront in Crosby, is full of beautiful handmade jewellery, accessories and trimmings for the home, and her online customer base is expanding fast. Starting the business turned Rachel’s life around. “I was an unemployed college leaver on Jobseeker’s Allowance. I used to spend my days sending off job application after job application

The Treasure Trove – around 20 of them every day – but getting nowhere. Employers said either I was too young or I didn’t have enough work experience, or else they just didn’t reply at all, so I was continually getting knocked back. I couldn’t stand being out of work. So I decided to take matters into my own hands. I went self-employed and set up my business: Roxiie’s Treasures.” It didn’t happen by magic: there was a lot of planning to do. First

she approached the Liverpool branch of The Women’s Organisation, a registered social enterprise charity that supports women to set up and develop businesses. They suggested she join their free courses on bookkeeping, tax and national insurance, and online marketing. Rachel made the most of the support. After bleak months of unemployment, she found it tremendously encouraging to be back in the classroom learning the essential business skills that were going to turn her dream into reality, and to be doing it with a group of friendly enthusiastic women in a similar situation to herself. The Women’s Organisation adviser also told her about the government’s New Enterprise Allowance Scheme, run by Jobcentre Plus. This scheme can offer loans and allowances if Women in Trade 81

you’re on certain benefits, and links you up with a mentor from the business start-up service Blue Orchid to help you develop your idea. Rachel loved designing and making jewellery, and this was the initial inspiration for Roxiie’s Treasures. She also stocks scarves, bags and accessories, and gifts for the home such as cushions and kitchen goods. Nearly all are handmade or hand decorated, so every purchase makes a unique personal gift. “I trial a wide range of products to see whether they’ll sell. You need to know what your customers want so you can judge what’s going to be a popular line. I sell my jewellery at craft fairs as well as in the shop – it’s a good way to meet new customers and share new ideas.

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One thing I will never compromise on is providing a good service to customers. It’s essential to make your customers happy so they’ll keep coming back and spreading the word about your business.” Spreading the word has been key to Rachel’s success, and the social media have been her most effective tools. “I marketed my business through social media as well as word of mouth. I rely a great deal on my laptop, because I’m always on the internet promoting my business, selling online and building connections on social media with other business owners. But I also do it the traditional way: I got some business cards and flyers printed, which I handed out to people in person and posted through their doors. Local businesses like hair salons and coffee shops agreed to display my flyers for me, and I got in touch with local newspapers who then published features about me and my shop. I’d say to anyone who starts off like me, with ideas but no spare money for marketing, that you should make the most of the free tools out there – Facebook, Twitter, networking events, the local press. Ask your family and friends to tell people about you as well.”

Work-Life Balance | Rachel Gilbertson

Running a business takes vision and focus. You have to set goals and work for them. Rachel defines her goals in the mission statement of Roxiie’s Treasures: “To offer and produce a wide variety of beautiful jewellery, bags, accessories and one-off unique pieces at fair honest prices.” To fulfil your aims, you need to keep them constantly in sight. “Winning to me’, says Rachel, ‘means progressing in what you do and achieving all of your goals. My number one inspiration is Beyoncé, who has achieved a great career in singing, acting and fashion by starting from the bottom and working very hard.” Young entrepreneurs also need a ‘have-a-go’ attitude. “To anyone who is thinking about setting up their own business, I say you should go and do it. You don’t know if you can make it work and achieve something unless you actually try it and see what happens.”

To anyone who is thinking about setting up their own business, I say you should go and do it.

But it takes determination to see it through. When doubts creep in, “I don’t let them stop me. I listen to music and write ideas down, and I carry on sending emails and promoting my business. To move forward I have to get more and more people knowing about Roxiie’s Treasures.” Also, you mustn’t be shy about asking for help. “The biggest lesson I have learnt since starting my business is: if you’re stuck on anything, don’t be afraid to ask for help, support or advice.” Rachel is looking ahead. She plans to build up the business by expanding her online presence. Ultimately, she wants to open a chain of shops with her own branded products. To get her there, she has adopted some powerful advice :

“Don’t quit on yourself. The ones who make it are the ones who keep going no matter how hard it gets.”

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for your SPRING Wardrobe

Tiny Satchel in Lilac - £55

Portrait Backpack in Off White - £150

Mini Satchel in Mint - £125

13" Batchel with Magnetic Closure - £135

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Medium Push Lock in Jet Blue - £75

East West Tote in Taupe - £180

The Cambridge Satchel Company is a British company that produces satchels. The company was founded in 2008 by Julie Deane and her mother Freda Thomas as a way to pay private school fees for Deane’s children. Aimed at school children, these colourful handmade leather satchels soon became a highly sought after fashion accessory.

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C OV E R Annabel



nnabel Croft lives every moment to the full. From tennis to TV to marriage, motherhood and business enterprise, she has always faced life head on. “I am a great believer in living for the moment. And it’s always turned out fun and very fulfilling.” Annabel became a tennis star in her teens. She was British number 1 in the 1980s, winning Junior Wimbledon in 1984, followed by the Australian, French and US Open championships, until in 1988 she swapped the tennis circuit for a media career. Married with three children, she also runs a tennis academy with her husband; is cofounder of Diary Dolls underwear; and is constantly promoting sport, health and fitness campaigns. She’s currently speaking out loud and clear about the need to break the traditional and totally pointless taboos that still


Women in Trade Magazine - for smart inventive women

Crof t

Photograph by Matt Nalton

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surround the topic of menstruation. She applauds Heather Watson’s candour in admitting how her ‘girly thing’ spoilt her game at January’s Australian Open. “Every single woman in the world could identify with what Heather Watson was saying,” says Annabel. “In this modern day and age, sex is talked about so openly, silicone breast implants and so on… but when it comes to women’s menstruation, people scuttle away and push it under the carpet.” In the sporting world, your monthly cycle can severely affect your performance.


he debate ties in with the way the Diary Dolls range is taking off. Diary Dolls are panties that give you extra security during periods or pelvic-floor problems. They’re leakproof but also soft, pretty and washable, so they offer greater comfort with less worry and stigma. The idea came to Annabel and her friend Carol Smillie in 2012 while they were sharing a family holiday. Buying disposable pants in multipacks for their daughters, they agreed there must be a better solution. So, using ultra-soft but waterproof materials, they designed underwear with teenagers in mind. In fact Diary Dolls turned out to appeal to all agegroups, including mums after childbirth and women coming up to the menopause. “The orders suddenly got so big that we commissioned a bigger factory. We now have a product about to go into Debenhams and hundreds of chemists’ shops, and we’re really excited about it.”

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Annabel realised that schoolgirls still found the subject very embarrassing, just as she used to. “Talking about periods seemed like forbidden territory; I wanted to save my daughters from going through the same thing.” Once her customers came forward with their experiences, it felt like sisterhood. Breaking the taboo will help foster that feeling in other women. Annabel doesn’t believe in waiting for things to happen. “I always think you make your own luck and your own opportunities. Nobody else is going to do that for you. You have an idea; you make it happen by getting on the phone to people, writing lists of things to do and then doing them. Nobody can do it better than you.” This very positive outlook means life is always busy and fun. It’s partly a matter of choosing what to focus on. “I am definitely a glass-half-full type of person. As we don’t fully understand what is going on in the world today, with its wars and atrocities, it is better to focus on the positives.” That means being ready to seize opportunities. “I’ve no regrets,” says Annabel. “As a tennis player you must try your best all the time. Win or lose, you have to meet every challenge. Trying and failing is better than not having a go, as you learn a lot from doing it.” Annabel surprised her fans by giving up professional tennis at the height of her success. She’d been training and competing non-stop since the age of nine, and at 21 she decided she wanted a more balanced life than the relentless daily battle of the tournament circuit. “It was as if a great weight had been lifted off my shoulders. I needed to do something else.”

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The ‘something else’ began with starring in pantomimes and soon turned into a new career as a TV presenter. Starting with Channel 4’s Treasure Hunt, then ITV1’s Interceptor, she has hosted a string of lifestyle shows, besides presenting international tennis. Wimbledon, naturally, is the highlight of the year, above all when Roger Federer is playing. “I am a massive Roger Federer fan. He is an icon of sport. I think it such an honour to be covering the tennis programmes while he is there. It’s not just because of the way he plays tennis or the way he moves; it is the way he conducts himself off the court.” Annabel’s husband is yachtsman Mel Coleman. Together they set up the Annabel Croft Tennis Academy. Initially an after-school tennis club for local children, the academy now coaches 350 students and runs tennis holidays abroad: “Very hard work but enormously rewarding,” says Annabel. As a TV personality and public speaker, Annabel takes every opportunity to support campaigns for sport and healthy living. Her own solution to the work-life balance is in yoga and boating as well as tennis and early morning runs. “Two or three times a week I meet up with girls locally to go for a run in the park before we go off to start our day. It is the most amazingly pleasurable thing to do. You get rid of a lot of things on your mind, and it’s a great way to start the day when you meet up with your girlfriends and share things. I value all my women friends enormously – along with alternative health, nature, yoga and my iPad. Actually, the only people I don’t like are bad-tempered drivers.” The most important lesson of a busy life? “To appreciate everything around me and know the simplest things in life are the best. Having my friends over for dinner with their children is probably my favourite thing. For me it doesn’t get any better than that.” For more information on Annabel’s Tennis Academy | For more information on Diary Dolls Underwear | | @diarydoll

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n i r p S r o f s l a i nt e s s E y t u a e B

r e t f A & Before s t u o k r o your w

We love JOJOBA and Aloe ! What is jojoba oil? Jojoba (pronounced ho-HO-ba) oil is a botanical extract of the seed of the jojoba tree. It is not actually an oil, but rather what is called a wax ester which is similar to human skin oil (sebum). When Jojoba oil is applied on the skin, it is known to trick the skin into thinking it is producing enough oil, balancing oil production. This is a real gem as it does not evaporate like water based moisturisers can and absorbs well. What is Aloe? Aloe (Aloe Vera) is sometimes described as a ‘wonder plant’ as it is able to speed up wound healing by improving blood circulation preventing cell death around the wound. It is also known for its cooling properties that soothes burns and some skin irritations. It produces two substances, gel and latex, which are used for medicines. For spring we went all out to select the best luxury products on the market, packed with the essential natural ingredients to nourish and repair your skin pre and post workout. I got really excited about the mango butter in the Lemon & Coconut hand cream from The Jojoba Company, £14.99 and the equally soothing silky air whipped body Soufflé from London Butterflies, £35.00. For a soothing effect, try Pretty Athletics cool down purifying facial cleanser with Aloe and Botanical extracts of Cucumber and Chamomile, £16.50. Elizabeth Rae Wellbeing and Beauty Editor

94 Women in Trade

THE JOJOBA COMPANY Lemon & coconut hand cream 50ml, is a non-greasy, vitamin E enriched hand cream formulated with cocoa and mango butter, natural coconut oil and lemon essential oil to instantly re-hydrate and reenergise tired, dehydrated hands. Available from Holland and Barrett.

Beauty | PRETTY ATHLETIC Cool Down: Purifying Facial Cleanser A luxuriously rich gel facial cleanser with Aloe Vera helps to cool and soothe the skin, whilst gently removing sweat, excess oil and impurities to reduce post-workout breakouts. Botanical extracts of Cucumber and Chamomile to cool and calm, Lavender and Green Tea to purify. (150 ml)

Use pre & post workout Instant Refresh: Exfoliating Shower Gel Jojoba microspheres gently exfoliate to help cleanse the body, removing sweat and impurities without irritating or damaging the skin. Menthol to cool and refresh. Lemon Balm and Rose Water to soothe and tone. Orange, Lemon, Sandalwood and Ylang Ylang essential oils combine for an uplifting burst of aromatic fragrance. (150 ml)

Use post-workout

LONDON BUTTERFLIES British Tundra Berries & Meadowsweet with Golden Jojoba Oil Body Butter SoufflĂŠ 175ml Body Butter SoufflĂŠ in Glass Jar & Black lid - Outer decorative box. This is a wonderful silky air whipped body butter which is light and super absorbing. With its golden Jojoba Oil, it allows the skin to be nourished without excessive pulling or stretching. Nutrient rich Shea Butter and deeply soothing Vitamin E, offers rich luxurious hydration all day. Dead Sea Salt & Sweet Almond Oil Bath Salt Scrub 225gms Bath Salt Scrub in Glass Jar & Black lid - Outer decorative box. Through deep cleansing our Dead Sea Salt Bath Scrub leaves your skin feeling relaxed, refreshed and brighter. Our scrub particles buff and refine the skin and combined with the essence of Sea Minerals, it gently exfoliates the skin helping it soften and rejuvenate. Natural Almond Oil locks in essential moisturizers leaving the skin supple.

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Just like a plant

EVERY IDEA Needs the right set of conditions TO FLOURISH

Living | BAA Stool

Proudly made in the UK BRITISH



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Bartleet-Greavey BAA STOOL is a luxury sheepskincovered hardwood footstool with a removable cover lovingly created in beautiful North Wales by a traditionally trained upholstress.


The first time I picked up a tack hammer I knew this was the job for me. It was during a tea break from a particularly challenging chair that I was looking at the sheep in the fields surrounding my workshop and mused 'they look like little footstools.



British Female Designers Rock | Company: Baa Stool Founder: Michelle Bartleet-Greavey Product: Luxury Sheepskin Footstools Location: North Wales


Flock With


British Female Designers Rock |

STYLE WITH A SMILE Baa Stool is a luxury sheepskin-covered hardwood footstool. With its beautiful removable cover, Baa Stool has been lovingly created in North Wales by Michelle, a traditionally trained upholstress.

The aim with the Baa Stool was to make a quality piece of furniture that could fit in anywhere but still have a real wow factor. The result is a top-class, unique and contemporary piece that complements modern and period interiors equally well. Baa Stools are available in natural shades of ivory, chocolate and rare breed (a mixture of ivory, brown and grey – each one unique) and a range of dyed fashion colours: red, purple, slate grey, mink, baby pink, cerise, cornflower blue, black and teal. The British sheepskin cover fits snugly but is removable for easy cleaning.

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There is always a fantastic response to the Baa Stool. They attract literally flocks of admirers and never fail to make people smile. The sheepskin makes them incredibly soft, so it’s impossible not to dip your fingers or toes in. Some people have gone as far as giving their Baa Stools names, and to know that they have become part of the family in that way really is the ultimate compliment.

We asked Michelle how she came up with the idea and where she draws her inspiration from. “In 2011 I was made redundant from a job I thought I'd loved for 25 years. I was devastated but in an odd way also excited. Could this be an opportunity to make some long-overdue changes in my professional life and realise a long-held dream of being self-employed? Around this time a friend invited me to a fortune-telling night. Now, I'm generally sceptical about these things, but as I was at a bit of a crossroads I thought I'd go along and see what the spirits had in store for me. The fortune teller told me she saw me

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heepskin is the perfect choice of cover for a footstool. Wool resists stains and mildew, and dries very quickly. It is naturally fire retardant; resists static, dirt and dust; and is hypo-allergenic, renewable and sustainable.

British Female Designers Rock | Baa Stool

surrounded by pin cushions, needles and chairs. Crikey! Am I going to be an upholstress? Over the next few days the idea started to sink in....and feel right....really right. In fact, it felt amazing! I could get out of the rat race. I could be self-employed. I could be an upholstress! I took the plunge and two weeks later I started 18 months of training with the Association of Master Upholsterers. The first time I picked up a tack hammer I knew: this is the job for me! One year in and I set up my own upholstery business: North Wales Upholstery. During a tea break from a particularly challenging chair, I was looking at the sheep in the fields surrounding my workshop and mused “They look like little footstools. Hmmmmmm... sheepskin-covered footstools. Oh yes!” I spent several months developing the idea and ensuring that every detail of the product was high quality. The frames and legs are made by local craftsmen and the sheepskins are always premium grade and from UK flocks. The fields around our house and workshop are filled with sheep. I see every day how hard the farmers work, yet these days they receive next to nothing for a sheepskin. Knowing this drives me to develop new products to utilise this very special material and help to increase its profile and value.”

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Do not follow where the path may lead. Go instead where

there is no path and leave a trail. Harold R. McAlindon

Leadership Mihaela Berciu

Your WINNING career "Victory isn't defined by wins or losses. It is defined by effort. If you can truthfully say, 'I did the best I could, I gave everything I had,' then you're a winner." 
 --- Wolfgang Schadler


on’t you just love this quote? I personally find it so empowering! Too many people let fear of failing dominate their lives, only to end up doing very little at all. They don’t realise that trying and failing isn’t a disaster but a step on the way to victory. A loss is still a victory because there is at least one valuable lesson there, which is not to keep repeating that mistake. That lesson in itself is an investment in future successes.

A winning mindset I’m sure you’ve heard this before: winning is all about mindset. The mind tells us whether we are going to succeed or not, whether to attempt doing something or not. It is the mind that perceives either obstacles or openings, and that applies to every aspect of our lives, from personal to professional. Think of a sports person. They enter a race competing with athletes who are at the same level of performance as they are, who train just as hard and who want to win just as strongly. What makes the difference? The mindset! The winners compete with themselves, wanting to be better every time, whilst the losers compete with the winners. When you compete with yourself, you concentrate on what needs doing to improve every aspect of self. I’m not saying that it’s solely an individual effort: far from it. What I’m saying is that you direct your focus and effort on how to better yourself in every way and not how to be better than the person next to you. That will happen by default; it is an added benefit.

BY MIHAELA BERCIU 106 Women in Trade

Business | Leadership

The same goes for careers. If you want that promotion, if you want to get ahead, then take charge and lead yourself to it. And then go further! That’s where leadership starts: leading yourself, inspiring and empowering yourself to succeed. Pushing yourself beyond the limits of what is expected of you. The rest will follow, because there is no better way to lead but by example. Your career is a race. As a professional you are an athlete. Your training ground might not be a pitch or a course, but you are training every day to win the next race, by which I mean the next step up in your career. If that’s your mindset – to always do well and always try to do better – then you’re winning already, because not only are you succeeding, but you are enjoying every achievement along the way.

Leadership What makes a good leader? Leadership begins with self-empowerment: leading yourself. Self-empowerment gives you a great presence, and that’s what makes people take notice of you. But what else do you need? Values. The core of leadership, as I see it, is knowing your values. Values drive us. Our decision making is based on values and so is our behaviour. At a subconscious level, we run every decision we make past our values. When we are in line with our values, we thrive. When we’re in misalignment, we get that feeling of unease; we hesitate; we question everything related to that issue. That’s because we are subconsciously trying to get back in line with our values. Becoming the best version of oneself is one of the values held by successful people in any field. That can translate into continuous growth, development, innovation, you name it. They all come back to the same thing: becoming the best you can be in every way. There are three other pillars of successful leadership which apply to everyone, regardless of their profession: Clarity and vision. Having clarity about where you’re at in your career, where you’d like your career to be going and how you plan to get there saves you from wasting time and energy. Clarity helps you make the right choices that will get you closer to achieving your goal. Vision keeps you on track. Motivation and game plan. Understanding why you set a certain goal will help you understand what it is and how to motivate yourself to achieve it. Having a game plan is making sure you keep on track and do not allow yourself to be side-tracked by opportunities that sound exciting but are not taking you closer to achieving your goal.

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Business | Leadership

Feedback. Feedback is the mirror that shows everything, whether you agree with what’s reflected or not. The biggest mistake people make is thinking of feedback as positive or negative – then they waste time and effort resenting the negative. Feedback is simply feedback. Feedback is another person’s opinion about how you come across to them. When you learn to accept that, you will learn how to grow from being given feedback.

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Quincy Adams

What you do with these attributes of leadership is to empower others. As I said before, there is no better way of doing so than by example. Looking at the three pillars of leadership again, surely we can all be inspired by a leader who has clarity and vision, is motivated, has a plan, and accepts feedback with grace and interest. Wouldn’t you like to be like that? Wouldn’t you like others to see that in you? Furthermore, isn’t that what you admire in the people you regard as successful leaders? Isn’t that why you support and cheer for a sports person whom you’ve never met? The beauty of mastering the three pillars is that once you do, everything seems so effortless for you and for those around you. Again, think of an athlete you admire. When you see them compete, everything seems so easy, doesn’t it? Don’t you almost believe you could run that fast, swim that far or cycle for so long should you choose to? All it takes is training, right? Guess what? You probably could! Because you already are running your business or your career, swimming the tides of the professional world and cycling your way through everyday life. It might just be that you are not giving yourself enough credit. Another benefit of mastering the three pillars is that they enable you to organise time to enjoy your personal life as well. There is a common tendency especially amongst professional women: feeling guilty. Guilty that you don’t spend enough time with your family that you are not having enough ‘me’ time; that you don’t see your friends as much as you’d like to; and that you are not doing enough for the world around you. To make things even harder, as we women tend to, when you do take time off for any of these purposes, you feel guilty because there is a report you haven’t finished, an order that didn’t go out, a client that needs talking to, and so on. When you master the three pillars, guilt disappears because you gain control. You are in charge and that feels good!

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Motivation WAY to fall in love with your business or project again It is not unusual to fall out of love with your dream. Sometimes things just get in the way. When this happens, it forces us to question whether we really wanted to start up a business or project to begin with. Asking this question is actually a very positive thing to do. So don't worry if you feel no excitement just now for what you are doing. You can use that feeling in a very constructive way.

Is it time for some adjustments? Fresh ideas? New office space?


ook back at all your notebooks, sketches and dream boards, even that screwedup old shop receipt that you first wrote down your idea on, and try to recapture the feeling you had when the idea first came to you. It’s a bit like being in a long relationship with someone. After a while you get so used to the other person that the romance fades. So we have days in the year like Valentine’s day to remind us to get romantic again or look for new love. Date nights for married couples to keep the fire burning are an in thing these days. Remember when you first met your partner, and the tingly feeling you had? Now go back to your business or project and get that same feeling back. Start to look at what you have created with new love in your eyes and heart. Take your time to admire it. Go all out, act crazy and talk to yourself. (Just make sure no one can hear you … lol.) Whilst you are marvelling at what you’ve done, say ‘I am good; this is awesome; I can’t believe I created that; I am so good at what I do, I should be charging more for my time; I love what I do; I am on to a winner; now I know why certain people want me to fail because what I have created is amazing.’ Really mean what you are saying and take your time to say it over and over again. Once you have successfully recreated that tingly feeling, clear your desk or work station. Add some new items to it, like a new pen set or tools. Or dust off your desk; put a pot plant on it; start a motivation wall or add some new pictures to the one you have. Start to love your job again! Remember, don't stop until you actually FEEL that love again. Otherwise you will have the wrong sort of energy: a negative energy. That will show up in your work, and we can’t have that now, can we!

And that’s it! Smile, laugh, breathe!

If you believe in what you are doing the flow will be easy. Trust, believe and you will see.

Legend | Sally Gunnell

Inspirational Olympic Champion Sally Gunnell OBE Sally Gunnell set women’s athletics alight in the 1990s. As Commonwealth champion, European champion, World champion and Olympic gold medallist in the 400m hurdles – holding all four titles at the same time – she inspired young athletes all over the world to aim for the top. Since retiring from the track in 1997, she has pursued an equally inspirational career as an ambassador for sport. She’s a TV presenter, a motivational speaker, and a campaigner for healthy active lifestyles in the workplace and the community. Sally’s mission is to promote health and wellbeing for everyone in the UK.


f thereâ€&#x;s one thing Iâ€&#x;ve learned itâ€&#x;s that sometimes a small step in the right direction can lead to the biggest triumphs. A little bit of inspiration can give us the strength to pursue our dreams. A word of love and support can pick us up when we feel like giving in to the pressure. A little knowledge can allow us to make much better choices for years to come. And sometimes a little kick up the bum can spur us on to fulfil our potential. These are just a few of the lessons sport has taught me over the years.

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Legend | Sally Gunnell I think we all look for shortcuts to success and happiness. I know I did when starting out in athletics. I looked to my heroes for the tricks that would get me the success they had already achieved. They were almost all men, and they had some pretty strange routines. I tried to copy a few of them but eventually I found that I had to figure out what worked for me, not what worked for other people, no matter how good they were. The first step was learning how to listen to my body and make sensible decisions based on reliable information. I was very lucky to have an amazing team of professionals around me who I could trust to give me good advice. But how many women can say the same? As I travel the country speaking at events and meeting employers who want to improve the health and wellbeing of their workforce, I see a lot of confusion. We’re bombarded by fad diets, marketing slogans and attentiongrabbing headlines that promise the world. There is some very valuable information out there and some innovative approaches to achieving your goals, whether in your career, your relationships or your health. But without a basic understanding of what it means to eat well, move well and feel well, it can be difficult to make good decisions for yourself. Just like in sport, you can’t jump straight into the most advanced training and techniques – you have to learn the basics first. So I’ve made it my mission to inspire people to find what’s right for them, and to be a little voice of common sense. Sometimes just admitting to ourselves that we could be doing something better is the biggest step. Really acknowledging that maybe you don’t get enough exercise, or you don’t sleep or eat very well can inspire you to help yourself. Instead of feeling guilty and avoiding the

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“Being active reduces your risk of sickness.”

question, try to take a step away from yourself and say it out loud. We almost always know deep down what’s wrong or what we’d like to improve; it just takes a little bit of courage to say: ‘I could do some things better.’


t’s okay to make mistakes (I’m sure many would agree mistakes are actually essential for success) and it’s never too late to learn and grow.

As we get older pride sometimes gets in the way, and we think ‘this is me, these are my strengths and these are my weaknesses.’ When we are confident we say to ourselves ‘I can do this!’ But when we’ve tried something and failed before, or we’re trying something new, we can sabotage ourselves before we’ve given it a fair go. ‘I’m no good at this. I can’t do it.’ Sport can teach us to work on our weaknesses and come back stronger. Everywhere I go I meet 114 Women in Trade

and read stories about women who have shut that negative voice up and achieved something great. Nowhere do we see this more clearly than in women’s sport, and I don’t just mean the likes of Denise Lewis and Kelly Holmes. Women’s sport is gaining momentum every year, in terms of professionalism, public interest and participation, and I think it offers a huge opportunity for us all to be healthier and happier and get more out of life. The success of our female sports stars and the joys of watching the Olympics on home soil back in 2012 has put sport firmly on the radar for women all around the country, and we need to seize every moment to convert more women into sportswomen. I think we’re starting to see that sport is about a lot more than high performance and competitiveness. It’s about finding physical activity that we enjoy instead of another chore. When we get our bodies and minds moving we see that

exercise is not a way for us to punish ourselves for having a slice of cake. It’s a fun way to learn about who we are and expand the possibilities of a life well lived. Too often I see that the problem is finding the right sport and the right people to play with. After leaving the cosy world of secondary education and moving into work, many young women give up their sporting activities. You have to be really committed to continue with a sport if all of a sudden you have to seek out opportunities to participate, rather than having them there in front of you. And once lapsed, you find it harder every year to get back into your sport or try a new one. Where there is a challenge there is always an opportunity and employers are starting to realise the benefits of making sports activities more widely accessible. Setting up sports teams for employees can be a

“Sports has the power to bring people together.”

great way of keeping them healthy and productive, while building better relationships throughout the company at all levels. Partnering with a sports club or leisure centre ensures they get proper facilities and coaching so all participants can set appropriate goals and continue to improve. I love it when we’re asked to get involved with corporate events and conferences, because we can get people trying some new sports together. What’s most amazing is the fun everyone has. It’s a no-pressure environment, and everyone just has a go. My morning running clubs are particularly popular (for some reason!) and I’m always thrilled to see even one person discover the joy of running. While tabletennis tournaments and Taekwondo classes are where we can really break down some barriers and get people laughing together. It’s clear to me that sports have the

power to bring people together and improve social, work and family relationships. In work environments this has invaluable implications for productivity. But how many employers seriously consider investing in sports, fitness and wellbeing activities? More do it now than a few years ago when we started, but they’re still a minority. Employers have probably the biggest opportunity to increase women’s sport participation, and they can reap the rewards in terms of a better-performing and more loyal workforce. For sedentary workers, sport can get everyone more active and moving better. For tradeswomen who spend long hours on their feet, sports can offer the chance to stretch out, strengthen and mobilise those overworked bodies. Being active reduces your risk of sickness absence and injury. Prevention is truly better than cure. One essential element of sport

that I think is often overlooked is the importance placed on looking after yourself. While you may see some short-term success by pushing harder and harder, you are destined to fail if you don’t rest and recover properly. Listening to your body and giving it what it needs is vital for success, and this doesn’t just apply to sports. We are ever more able and tempted to burn the candle at both ends, but there comes a time when we need to put ourselves at the top of our to-do list. That means switching off and looking after you. You’ll come back feeling stronger and more able to power through the million-and-one things that you need to do.

If there’s one lesson we can all learn from sport, let’s make it that.

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Deputy Mayor of London, Victoria Borwick

The London Healthy Workplace Charter The Mayor of London, Boris Johnson, has published his response to the London Health Commission's report 'Better Health for London', committing to personally chair the board tasked with delivering the plan and announcing a £250,000 cash boost for his London Healthy Workplace Charter.

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Chaired by Lord Ara Darzi, the independent Commission set up by the Mayor in September 2013, was tasked with investigating ways to improve London's health and healthcare. The result - 'Better Health for London' - proposed over 60 recommendations and ten ambitions for the capital covering issues such as improving children's health, encouraging healthier lifestyles and making London's healthcare services work better for Londoners. Improving the health of London's workforce is among the ambitions outlined in the report and the Mayor

announced on the 24 February a £250,000 boost for his London Healthy Workplace Charter, which works with employers across the capital to encourage staff to be more active and take healthier lifestyle choices. Almost 14 million working days a year are lost to sickness absence in London with research showing that an average London firm of 250 employees can lose almost £5,000 a week due to sickness absence. Physically active workers take 27 per cent fewer sick days than non-physically active counterparts so improving health and wellbeing of staff not only saves money by reducing levels of absence, but can also

Report | The London Healthy Workplace Charter boost economic output. The extra cash will be used to engage over 1,000 Londonbased employers over the next two years who will join the 44 organisations, employing almost 140,000 people that are already signed up to the Charter. As part of his response the Mayor also accepted a recommendation to 'personally chair a group and prepare a unified delivery plan' for the report by continuing to act as chair for a refocused London Health Board which will oversee delivery of the report's aspirations. The Board, a partnership between London's boroughs, the NHS and the Mayor of London will now focus on progressing improvements in

London's health, health inequalities and making the case for the investment London needs in health and care services and the wider determinants of health. The Mayor of London Boris Johnson said: “The aspirations in this report are the right ones for London and will, I believe, set us firmly on the path to becoming the healthiest capital city in the world. Putting Londoners at the centre of care they receive is key, as is the importance of public health which is why I'm expanding my Healthy Workplace Charter to help even more of London's workforce stay healthy and productive. I don't support measures such as a smoking ban in open spaces or sin taxes which would, in my view, fall most heavily on those

who are least able to pay them. However I do believe in reducing the harm caused by poor health choices and look forward to working with London's boroughs and the NHS to progress the ambitions of this report and ensure London's health is protected.”

To read the Mayor's full response please visit: london-health-commission. MEDIA ENQUIRIES: media seeking additional information should email: call Ben McKnight on 020 7983 4071 (not for publication). GENERAL PUBLIC/NON-MEDIA ENQUIRIES: Call the Public Liaison Unit at the Greater London Authority on 020 7983 4100.

“Putting Londoners at the centre of care they receive is key.” Mayor of London, Boris Johnson

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Female firsts Helen Glover MBE & Heather Stanning MBE



Olympic Champions

Celebrating and remembering women in history

Gold on the Water The first gold medal of the 2012 Summer Olympics went to British rowers Heather Stanning and Helen Glover in the women’s coxless pairs. Their victory made a great start for Team GB and shot the sport of women’s rowing into the headlines.

Sport | Women in Rowing

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t n r o B


tepping up to the podium, Helen realised “as we had won the first gold of the games, it was the first time in the London Olympics anyone had heard our national anthem. Looking up at the union flag and seeing our families sitting directly below it is a moment I’ll never forget.” For Heather Stanning, the best moment of all came a few minutes later as she emerged from the daze of victory: “I've got so many great memories from the Olympics but my ultimate favourite is the moment Helen and I saw our coach Robin for the first time after our race and we had a group hug. It was about 30 minutes after we'd crossed the line, because of the medals ceremony and media commitments. Robin hadn't been able to get to us before that!” For both Heather and Helen, winning meant more than personal achievement. As Heather said, “Winning to me is the ultimate reward for hard work, determination and dedication. And it's the best way of saying thank you to all the people who have helped in the journey to achieving that win.” Their victory in the coxless pairs was also the first-ever Olympic gold for British women’s rowing and earned each of them an MBE. What took them to the top was training, talent and total dedication. Heather is a captain in the Royal Artillery and combines her service career with international sport. Sailing and snowboarding were her chief passions before she discovered rowing, but she’s always relished new challenges and winning is in her nature. Indeed, her classmates at Gordonstoun School, where she was head girl, predicted she’d soon be heading for Olympic gold. “At the time I had never even set foot in a rowing boat, so I'm not too sure what sport my school friends had in mind!”

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Sport | Women in Rowing Heather joined the army after graduating in sports technology at the University of Bath. Her parents and brothers had all chosen careers in the armed services, and Heather made the most of the opportunities for topclass sports training at Sandhurst. Talent-spotted in 2006 as a rower, she moved rapidly up the British and world championship tables, and when she teamed up with Helen Glover and their coach Robin Williams in 2010, her career took off. “What

I like best about rowing is the racing in the summer, especially as part of a team. We've worked hard in the winter months and as the weather gets better we're rewarded with the excitement of racing. To share the experiences with Helen and Robin makes it more fun and rewarding...especially when we win!” Helen has been an all-round sportswoman since her schooldays in Cornwall. Her first role model and number one supporter was her dad, who combined playing rugby with teaching and also running the family ice-cream shop. “When

I was at school I was quite strongminded. I started up sports teams; I played in the boys’ football team. I wouldn’t let anyone tell me I couldn’t do anything.” 120 Women in Trade

Hockey and cross-country running were her favourites, and she represented Cornwall and England at national and international level. Following a degree in sports science at the University of Wales Institute of Science and Technology, she trained as a PE teacher. Helen got the chance to start rowing in 2008 under the Sporting Giants scheme. Two years later she teamed up with Heather Stanning and the pair stormed through the British trials, World Cup and World Rowing Championships in the lead-up to the 2012 Olympics. The best thing about rowing, she says, is the combination of personal achievement with partnership: “I feel incredibly lucky to get the opportunity to see how good I can be at something, and to be able to measure my ability against the world’s best on the Olympic stage. Rowing has been a great vehicle in allowing me this privilege, but has also created a fantastic partnership and friendship between myself and my rowing partner Heather Stanning and my coach Robin Williams.” For the years to come, Heather says “I’d like to be remembered as someone who didn’t shy away from challenges.” Helen, whose sporting idols include previous Olympic athletes like Kelly Holmes and Denise Lewis, hopes her rowing career will inspire others. “I want others to think that anything is possible. I started rowing just four years before the London Olympic Games and would like others to feel confident and inspired to take a leap of faith in order to achieve their dreams.” Favourite things? Heather says she couldn’t live without either a woolly hat or sunglasses, depending on the season. For Helen it’s “Chocolate! A perk of being a rower is that we have to consume a lot of calories to deal with the heavy training load.”


Motivation WAYS to stay STRONG when PURSUING your DREAMS Strong mental attitude. When you feel like quitting, tell

yourself that you can do it. Keep this thought and feeling going throughout the day. Have regular mental breaks where you look away from your iPad, mobile phone and focus on the things you want to change in your life. If it’s a new home, build it in your mind. Go all out and add wallpaper! Do this daily until it manifests into your reality.

Be in control of your emotions. When you feel you are not in the mood to do anything, then don't. Take a shower, go for a run or walk, make something nice to eat, wash your hair, find someone to laugh with. Before you know it, whatever is blocking your energy will soon dissolve and you’ll find you have plenty of fresh motivation to continue pursuing your goals.

Celebrate your small victories. They are stepping stones to where you need to get to. After all, if you want to conquer Mount Everest, you don't just find yourself at the top; you have to climb it. Something as small as completing two things on your to-do list is still progress.

Develop courage. Wanting to be different takes a lot of courage. To build up your courage, keep pushing through the uncomfortable hard times. Even if you cannot see a way out, up or forward, just believe that the answer will come at some point. There is a law that says we get back whatever we put out there, so to attract good things back to us we should always be doing what is good.

Develop selective hearing. It is good to listen to experts and to network, read and research, but not all information will help you succeed. Be really selective on what you digest: just pick the bits that appeal to you and are relevant. That way, you will not allow yourself to be overwhelmed with information that stops you from moving forward or blocks your creativity. For example, Sylvester Stallone was told that he would never make anything of his life and that he couldn’t act. Had he taken these negative statements to heart, he would not be the person and great actor he is today. After all, who else could have taken on the roles of Rambo and Rocky and turned them into something as amazing as he did?

And that’s it! Twirl, skip and dance!


7 secrets to

getting into the press Ever wondered how people get into the press? Amanda Ruiz is known to her clients as „The Ultimate Door Opener‟ and believes that one of the secrets to success is brand awareness. One thing that all entrepreneurs and business owners must try to keep on top of is building brand awareness. Brand awareness is essential for growing your business. There is no point having the most beautiful website or a shop full of must-have items you have handpicked or painstakingly designed, if people don’t hear about you. When the phone just doesn’t ring and the orders don’t come in, your business is going nowhere. When I first started on my entrepreneurial journey, a good friend and colleague said something that has really stuck: “Each and every

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awareness is essential for growing your


unning your own business is a tough challenge. You need to juggle many balls at once. If you have a shop, you need to keep it stocked, create displays, keep accounts and train your staff, while also networking, managing social media and developing your marketing collateral – the collection of offline and online media, from brochures to web pages, that support your sales.


Business | Marketing Secrets

day you must do at least one promotional activity to drive customer and brand awareness.” Consequently I became obsessive about doing PR for my start-up e-commerce store, which sold luxury alpaca knitwear designed by me and ethically produced in Peru. I secured press coverage in many of the glossies and national newspapers: Vogue, Marie Claire, Woman and Home, Mother and Baby, the Daily Mail, Telegraph, Independent, Financial Times and Sunday Times to name a few. I was very lucky as I’d grown up in my mother’s mailorder bead business, I was almost bottle-fed entrepreneurship! One of my roles at Janet Coles Beads (a big name in the

80s and 90s) was to assist the PR agency. I learned how to speak to the press explaining why getting into the press is so important, and how speed is of the essence if you have a journalist chasing you for photos, samples or copy! Press coverage resulted in sack-loads of letters and orders being dumped outside our office at home. The publicity propelled the business forward and made people in villages and cities all across the UK aware of our brand. If you run a business, you too will want to build a community of new customers. Using the national press will make it easy for them to discover your brand. And your existing customers will feel good about seeing your company mentioned in the press – it will encourage them to pick up the phone and order your product or services again, or tell their friends they have just seen their favourite brand in the press. You’ll find WOM (word of mouth) is a great business accelerator, as people love to hear and follow recommendations from others. It’s a form of influence we call ‘social proof’. I have been there, done it, and have now put together a programme that teaches business owners the 7 Secrets to Getting into the Press. I wish I’d known these secrets when I first started contacting the press. I have learnt the do’s and don’ts entirely through personal experience. If you’re new to the challenge of securing press coverage, by which I mean *free* editorial, not paid-for advertising in newspapers, then I will take you through the first 2 essential steps to getting your company into the press for 2015. You will need to take a deep breath and go for it because, unless you already employ a PR agent, no one is going to do it for you. However,

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The first 2 essential steps having set up your company you’ve already shown you are passionate about your product or services, and passion is one of the first essentials.


o you have a shiny golden nugget of information that GOLDEN NUGGET you don’t tend to tell people about as you know it so well? It may be the one thing the press would love to hear about. For example, one of our clients used to be a professional chef. With a bit of digging we learned she was also a magazine food stylist. Not only that – she used to prepare Sir Terry Wogan’s prebreakfast show omelette every morning! That’s the news that made her customers sit up. So go on, share your golden nugget with us. Don’t hide it away! SECRET NO 1:


esearch your customers How well do you know RESEARCH your customers? Try creating at least 3 typical profiles or ‘customer avatars’ so you really get to understand what your clients want. This will focus your mind and shape your PR and marketing communications, as you will speak to each avatar in a different voice and convey your messages to them as individuals instead of lumped together as ‘the client base’. SECRET NO 2:

In a customer avatar you identify where your client lives, their age, where they hang out online and offline, what they drink, where they shop, their hobbies, marital status and income bracket. Try creating a mood board for each avatar – a collage of clippings stuck onto a polystyrene foam board, using magazine articles or advertisements you think they’d like. Give each character a name. For example, you could have Trendy Young Mum Martha, Retired Rose, City Boy Sebastian and so on. Making an avatar is a fun and rewarding exercise. In the process you will discover a range of publications they are likely to read; in other words, publications for you to target.

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“Every day you must do at least one promotional activity in order to drive customer and brand awareness.”

Business | Marketing Secrets

Research your competition 1.

Look at the press articles that have covered your competitors. You will gain ideas about potential angles, publications and journalists you can target.


Next prepare a spreadsheet with one page for each competitor. Head each sheet with their name, their website, the publications they have featured in, the angles taken and the journalists involved. You will see the sort of PR opportunities you should be seeking for your business too, and discover what sort of story to tempt the journalists with.

Research your journalist When you approach the press, the way to get results is to target your journalist, NOT to spray and pray. Don’t send out a mass generic email press release. Journalists like to be treated with courtesy, and don’t forget they will be doing you a huge favour if they pick up your story. You can show them courtesy by genning up on their writing style, reading their latest articles and sending material that’s relevant to them. When you email them, address them by name and comment briefly on their latest article. I hope you have enjoyed reading the first 2 secrets. Please have a go at doing what I suggest. By fully preparing yourself before you launch your campaign, you will be much more likely to get the results you so deserve. I have 5 more secrets to get you into the press, so if you’d like to find out more, go to

Good luck and go for it!

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Your health is everything. Take care of yourself no matter what.

Image Credits : Karen Burns |



his spring, our health and wellbeing experts guide us to a more balanced life. So, get a butt lift, look after your thyroid, use your brain to release your back pain, heal your trauma and abuse and begin a healthy relationship with food. These are just a few things that they say we should embrace in order to have a more balanced life.

Wellbeing | Food

My Relationship with Food, chronicles my love-hate-love issues with eating. As an overweight child, my shyness drew me to the warmth and security of the kitchen. I overindulged in cupboard treats and my weight rocketed to 13 stone.


Lisa Roukin is a chef, teacher and writer. Since 2008, she has run her own cookery school, Cook with Lisa. She has appeared on Channel 4, cooked live on BBC radio, and was a finalist on Gordon Ramsay’s The F-Word. She is also a blogger for The Huffington Post and provides gluten-free recipes to Ocado, the world’s largest online food retailer.

f anyone had told me years ago that I would be writing for a magazine whose sole purpose is empowering women, I would have given them a very suspicious look.

For a long time my relationship to all things food was indeed a dubious one and was in no way beneficial or empowering. My journey has been arduous, with many setbacks. However, it has ultimately been enlightening and one of my biggest blessings. As a child I was in a constant battle with food. It was the thing I was most passionate about, but I had to fight to control my weight. Food became both an enemy and a friend. Food was, and still is, the centre of attention in our household. Family gatherings always revolved around food. Any celebration or holiday meant an opportunity to experiment with new recipes, and we enjoyed visiting new restaurants.


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My relationship with food |


rowing up, I loved to watch my mother and grandmother share and create recipes. The bond between a mother and a daughter cooking together is truly special. The passion that goes into creating a recipe with love is certainly one to be nourished.

I used to like making cakes from scratch: collecting ingredients, measuring, cracking and mixing. Sitting by the oven and watching my mixture transform into something else was magical. I was fascinated to see how different ingredients in precise quantities came together to create something new. The smiles and appreciation on the faces of my loved ones around the dinner table meant more to me than anything else. Priceless. Unfortunately, I found as much pleasure in eating as in cooking. I became dependent on food as a way to make me feel good. Eating gave me comfort. So I did a lot of it. Of course, the weight piled on. When I was 13, I weighed as much as my father: 13 stones! As you’d expect, my classmates teased me about my weight. That made me unhappy and so I ate more. And so the cycle went on. In my teens, I realised I was hiding behind this weight and I decided to do something about it. My relationship with food changed. Food was no longer a comfort but became the enemy. I turned my back on all that had made me happy. I saw no difference between ‘good’ foods and those which led to weight gain. To me, the only way I could win the fight was to be in control. What I didn’t understand was that too much control, either way, is anything but beneficial. There needs to be balance. Through rigid control of my intake, I eventually lost weight. Then I faced a new issue. People said ‘Wow you look amazing, you’ve lost so much weight.' So in my mind it was affirmed that being fat = ugly and bad, and being thin meant I was winning. I was now old enough to go to parties and social events. I was constantly obsessing about how I looked and felt. I knew I mustn’t get bigger again, but the constant challenge of holding on to my new shape was overwhelming. I started to eliminate more foods from my diet. Eventually the diet got out of control. I became underweight and my hair started to fall out. I lost my laugh and my happiness and then my periods stopped. At this point, I knew something wasn't right. I admitted to myself that this relationship with food wasn’t enjoyable. I had developed a full-blown eating disorder. Something had to change. The cycle of food exclusion had to stop. I had to re-establish a better relationship with food. It didn’t happen overnight, but with strength and determination I got myself back on track. It took a wise older woman, my grandmother, to finally put me on a healthier path. She asked, “What would make you happy?” I answered without hesitation: “Cooking”. And that is what I did. I enrolled at a prestigious cookery school, Le Cordon Bleu. There I learned about portion control, nutrition and complementary food preparation. I realised that staying fit and well-nourished wasn’t solely about the exclusion of convenience foods but also the inclusion of healthy ingredients. Five years later, I woke up one morning to realise my shape was fine, my skin was clearer and I had more energy. I also acknowledged that the journey to get past the food addictions hadn’t been easy and had required massive support from family and friends. I was fortunate to have had the opportunity to get a formal education about food and the time to think about the things in my life that were causing me unhappiness. We can all find happiness regardless of our weight or body shape – the key is finding a way of eating that benefits body, mind and soul. So I’m hoping that my book, My Relationship with Food, will help others struggling with similar issues. My Relationship with Food is available from: | JOIN THE COMMUNITY HERE!

Pea Soup Recipes and images taken from MY RELATIONSHIP WITH FOOD, 100 RECIPES TO NOURISH MIND, BODY & SOUL by Lisa Roukin. Photographer: David Munns

Wellbeing | Food

Pea Soup A surprisingly simple but elegant soup. A few sprigs of fresh dill also works well. Serves 4-6 Ingredients 1 tbsp olive oil
4 shallots, finely chopped 1 stick of celery, cut in half (will be discarded from the soup before blending) 1 chicken stock cube, dissolved in 570ml of boiling water 1 vegetable stock cube, dissolved in 570ml of boiling water 1 kilo frozen peas (look for petit pois – the smaller ones) Sea salt and white pepper Garnish Drizzle olive oil mint pea shoots black pepper. Preparation time – 20 mins, cooking time - 20 mins Finely chop the shallots and cut the celery stalk in half. Place a saucepan on the stove with the olive oil, sauté the shallots until translucent. Add the celery stalk and season lightly with sea salt and white pepper. Add the frozen peas and stir for about 2 minutes. Dissolve the chicken and vegetable stock cubes in a little over a litre of boiling water. Pour into the saucepan, bring to the boil reduce to a medium heat. Cook for 20 minutes. Remove from the heat, discard the celery stalk and blend either in a liquidiser or with a hand held blender. Place in individual serving bowls with a drizzle of olive oil for garnish and some pea shoots and mint.

LISA‟S TIP If you find that the soup is too thick after blending, pour in a little water to thin out the soup. Alternatively you can pour the soup through a fine meshed sieve. You may also wish to freeze this soup, for a maximum of 2 -3 months.

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Sesame Seared Tuna & Avocado Salsa Recipes and images taken from MY RELATIONSHIP WITH FOOD, 100 RECIPES TO NOURISH MIND, BODY & SOUL by Lisa Roukin. Photographer: David Munns

Sesame Seared Tuna & Avocado Salsa This dish has the look of one that has been professionally prepared, but it is surprisingly easy!

Wellbeing | Food Preparation time – 60 mins, cooking time – 2 mins, chilling time - 5 to 6 hours or overnight

Serves 4-6 Ingredients 400g tuna loin 1 tbsp black sesame seeds 1 tbsp coconut oil
 1 tsp sesame oil
 Sea salt and black pepper Salsa 2 avocados, chopped
 1 red onion, finely chopped 4 medium tomatoes, de-seeded and chopped 2 tsp sweet chilli sauce 1 lime, cut into wedges 1 tbsp olive oil Dressing 3 spring onions, finely chopped 2 garlic gloves, finely minced
 1 lime, juice 
2 tbsp fresh coriander 2 tbsp fish sauce 
3 tsp palm sugar 
2 tbsp honey
 1 tbsp sweet chilli sauce Garnish 1⁄2 bag of rocket Lime wedges Soy sauce

To make the seared tuna, place the sesame seeds in a shallow tray and season lightly with salt and pepper. Wash and pat dry the tuna lightly with kitchen paper. Using your hands press the tuna into the seasoned sesame seed mixture on all sides. Heat oil in a medium, non-stick sauté pan over medium-high heat and add the coconut and sesame oil. When the oils are very hot, sear the tuna for no longer than 20-30 seconds on each side to seal. Take the fish off the heat and set aside to rest. When cooled, lay a sheet of cling film on a clean work surface, and then lay another sheet of cling film over the top repeat until you have 4 or 5 layers. Put the tuna at one end of the cling film and roll up tightly to make a fat cigar shape, twist the ends tightly like a cracker (rolling the tuna tightly in cling film will ensure the fish has a good round shape for professional-looking, even slices). Chill for 5-6 hours – ideally do this in the morning, ready to serve in the evening. For the dressing, mix all the ingredients in a bowl, leave to stand and infuse. To make the salsa, place the chopped avocado, finely chopped red onion, de-seeded tomatoes, in a bowl with the olive oil, sweet chilli sauce and salt and pepper, toss together. Half an hour before serving, remove the tuna from the fridge, discard the cling film, then thinly slice. Place equal numbers of slices on each plate. Garnish with avocado salsa in the centre topped with a handful of rocket on each place. Drizzle with dressing on each plate around the tuna, garnish with a lime wedge, serve with a side dish of soy sauce. LISA’S TIP When you purchase your tuna, make sure your tuna is shaped like a loin and is bright red or dark pink. If it is maroon or brown, it is not sashimi grade, so it will not be a good candidate for this recipe. Substitution: Beef can be cooked the same way as tuna. For more well done, leave on for 60 seconds on each side.

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Frozen Berries Coconut Sorbet Recipes and images taken from MY RELATIONSHIP WITH FOOD, 100 RECIPES TO NOURISH MIND, BODY & SOUL by Lisa Roukin. Photographer: David Munns

Wellbeing | Food

Frozen Berries Coconut Sorbet A delicious dairy free treat that doesn‟t require an ice cream maker. You can eat this as soon as it‟s made if you like a soft scoop – or freeze overnight for a firmer texture. Serves 4 Ingredients 2 bananas ripe, frozen (3cm slices) 125g blackberries, frozen 300g strawberries, stems removed, frozen 200g blueberries, frozen
 100g coconut milk yogurt (coyo) 2 tsp date syrup 2 handfuls of granola, (gluten-free) Preparation time – 20 mins, freezing fruit 6 to 8 hours (overnight – is best) freezing sorbet 6 to 8 hours (overnight- is best) Remove the frozen fruits from the freezer, 20 minutes before blending. Place all the frozen fruits in the bowl of your food processor and process for 1 minute at a time, stirring with a spatula as required. Repeat 3-4 times until well blended. Add the coconut yogurt together with the date syrup, and blend for another 30 seconds. Transfer to a freezer safe container and freeze until required or serve immediately. When serving, sprinkle some granola over the top. LISA‟S TIP A good first dessert to make with children. A sneaky way to get in your five-a-day!

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If it is on your mind everyday then it is something that you need to attend to.


Wellbeing | Shape up your butt and lift your mood

BUTT & MOOD LIFTING EXERCISES with fitness expert,

Christine Bullock

M “

uscles of the back, glutes, and hamstrings become overstretched and flaccid when sitting for long periods of time. While you may be a PowerPoint champ, sitting all day is doing nothing for your rear view and it can lead to lower back pain – a total ‘bummer’. What’s an executive to do? Add small bouts of strength exercises and stretching in between Skype calls and emails. You don’t even have to sneak away from your seat to do a mood and glute-lifting workout (just make sure your Skype camera is in the off mode).

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Wellbeing | 3 Butt & Mood Lifting Exercises

Side Leg Lift

Side leg lift: 

Kneel on all fours on the floor, with the seat of your chair at the right of your waist. The chair should be a leg’s length away.

Lift and extend your right leg until it rests on the chair. Keep the foot flexed and toes pointing forward (towards your head). Make sure your hands take equal weight while you lift out of the supportive hip. This is your starting position.

Lift your leg slightly and hold, then lower the leg, tapping the chair with the right foot.

That’s 1 rep. Repeat 15-20 reps on each leg.

Single-leg chair lunge 

Sit up in your chair, slide your glutes to the front edge, with knees bent at a 90° angle.

Extend the left leg so it is hip height. Place your hands on your hips. This is your starting position.

Press into the right foot, engaging the glute, until you are standing.

Keeping your chest upright, begin to bend the standing leg and slowly lower your glutes towards the seat. The challenge is to lower towards the chair with control, until you return to a seated position.

That’s 1 rep. Repeat 10-15 single-leg lunges on each leg. Photography by Alex Ardenti | Kathryn Page

Side Step Up

Side step up 

Turn so your right side is nearest the seat of your chair. Place your right foot on the chair. Your knee should be bent at around 90°. Keep your hands in front of your chest or on your hips to balance your weight. This is your starting position.

Press into the right leg to stand on the chair, lifting the left foot off the floor. Be cautious of your balance and the chair’s stability.

Slowly bend the right leg, pressing the glutes back, to carefully lower the left leg to the ground.

That’s 1 rep. Repeat 15-20 reps on each leg.


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How I overcame

Trauma and ABUSE “You

need to feel it to heal it.”


or many people, New Year is a time of parties, resolutions and tacky sequinned dresses. For me, it’s quite the opposite. New Year’s Day 2015 marked the fifth anniversary of my sexual assault. While the assault has been the most devastating event of my life, it has also been the greatest

catalyst for growth. It would cheapen the pain to say I am grateful for it, but on one level I know that I wouldn’t have become my true self without it. I was raped. In my apartment. By a friend that I had allowed to spend the night. I had recently started a new medication and was

BY AMITA PATEL 140 Women in Trade

Wellbeing | Survival still adjusting to the side-effects. Chief among them was extreme muscle fatigue. As a result, I was unable to fight him off. For the next two weeks, I was numb. I felt nothing. For the two weeks after that, I was drunk. To those who knew what happened, it seemed that I was handling it well and adjusting normally. Inside, I hadn’t even begun to process my feelings. Blaming myself only compounded the shame. Eventually, I realised that no matter what had happened, it was my responsibility to change my life. Coming from a family of doctors, most things were fixed with pills. As a result, I had never given any thought to holistic anything however, my disdain for the medication that made it possible and the recognition that there had to be another way, opened me up to the possibility that a fresh perspective might be exactly what I needed. Cleaning up my diet, exercising, and developing a spiritual practice created dramatic shifts within me. More difficult than the event itself was the aftermath. The reactions of those I loved, the unsolicited advice on how to deal with it, the repression, the depression, and the nights of too many drinks. All the while, I was refusing to acknowledge my real feelings about the assault. And while ignoring them was not a

coping strategy I intended to choose, it was certainly the one my body and mind chose for me. As many coaches, therapists, and self-help junkies do, I tried to focus on the positive: the lessons I learned; who I wanted to become; and the impact I wanted to have. I achieved transformational growth. Yet despite this, one problem remained. I never felt anger. It would have been too painful. Feeling the anger

“Eventually, I realized that no matter what had happened, it was my responsibility to change my life.” meant I would have to acknowledge feeling like a victim; I would have to relive the powerlessness of that night. And even when I tried to tap into it, it remained locked in a vault deep inside me. I’ve read and spoken to enough therapists and ‘spiritual mentors’ to know that forgiveness is the key to healing. But the truth is that forgiveness is totally meaningless unless you truly feel the emotions first.

Because there is no getting ‘over’ it, only ‘through’ it. In my journey thus far, seven truths have helped me to heal:

1. Blame only gets you so far. When it first happened, I spent some time questioning whether I was actually ‘raped’. It was too difficult to accept what had happened and I felt it would be easier to blame myself or call it some sort of ‘misunderstanding’. The truth is that culpability doesn’t change a situation. No matter what happened to me or to him, it was my responsibility to take care of myself. And while it would have been easy to spend more time wailing ‘I wish things were different’, all that did was keep me stuck. And so I chose to be courageous. I chose to feel the feelings, ask for help, and stop silencing my voice. Because ultimately, courage isn’t a feeling: it’s a decision.

2. Forgive yourself. More than forgiving the other person, the biggest shift in my life came from forgiving myself for what had happened. Unconsciously, I had held onto anger and guilt, and made things worse by reaching out to people and Women in Trade 141

Ask for lots of

help situations that I thought would confirm my selflimiting beliefs – the idea that the way to get over painful feelings was to ignore them. I found compassion for others, but never for myself. The moment I decided to give myself what I gave to others was the start of my journey to self-love, self-esteem and self-respect. Forgiveness gives you the power to re-write your story. And self-forgiveness is just as important as forgiving others.

3. Everyone will give you advice. Most of it will suck. Everyone who knows will try to help you. Through their best intentions and desire to help, they will give you advice on how you should feel and deal. Unless they have gone through the same experience, their advice will do nothing but annoy you. While there may be times you want support and want

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to talk about it, don’t assume that the people you usually go to for answers are the right people to ask. They love you, but they may injure you more. And honestly, I feel for them. It’s hard to feel powerless to help someone you care about, knowing you can’t magically fix it. My advice: choose where to get support. Explain to your loved ones what you need. It took me a while to learn to say, “I’m going to share with you how I feel. I don’t want you to try to fix it. I just need you to listen.” Sometimes we need to directly tell others how to meet our needs.

4. Ask for help. Lots of it. Following on from truth No.3, I’m not advising you to keep it to yourself. Once you make the choice to get help from appropriate sources, get lots of it. DBT (dialectical behaviour therapy), CBT (cognitive behavioural therapy), EMDR (eye movement desensitisation and reprocessing), not to mention yoga, meditation, couples therapy, a spiritual mentor and puppy cuddles –

try them all. I did, and I loved some, hated others. I wanted to find the one modality that would fix everything. But much like the perfect chocolate chip cookie, it simply doesn’t exist. As I look back and fondly bitch about the methodologies and practitioners who each claimed their way was best, I realise that everything played a role in my growth. I learned positive communication and coping skills, emotional resilience and, more than anything, how to trust myself. Today, I see an AMAZING therapist, I exercise, I do creative stuff, I meditate and I honour my intuition. Ultimately, even if only 10% of everything I do now is actually making a difference, it all adds up. Try everything that intuitively feels right; there’s more than one path to healing.

5. Self-love and self-care aren’t selfish. When you’ve spent a long time feeling small, it can be hard to put your own needs first. On a very deep level, we’ve been conditioned to believe that we don’t deserve it, or that it’s wrong or selfish to care for ourselves. It’s no

Wellbeing | Survival

wonder we have such a hard time choosing to love ourselves before we love others. Sexual assault shakes your sense of self to the very core. To heal yourself, make self-care your top priority. It may feel uncomfortable, but that just means you’re doing the right thing. After all, coping with discomfort is how we grow. Choose to be gentle and compassionate with yourself.

6. Selfexpression in any form is empowering. Much of my growth came from honouring and cultivating my own voice. I began singing, I spoke up for myself, I started writing. I began expressing myself. More than that, I began owning what I said, listening to it, and loving it.

7. Growth isn’t linear. Each year, I feel better. There are still moments when I feel like curling up in a ball. In those moments, I get scared that I’m going to enter a

serious depression or that my growth hasn’t been as large or legitimate as I had thought. But the truth is that growth isn’t linear. Feeling the full range of emotions is imperative to processing what happened. And the many layers of recovery offer many more opportunities for growth, self-awareness and peace. You might get temporary relief from things like Netflix and alcohol, but only on the surface: you need to feel it to heal it. For me, New Year’s Day was a new beginning. An opportunity to let go of the past and take steps toward my future. Which is why I never make a resolution. Instead, I set a yearly intention to let go of anything that doesn’t serve me and prevents me from aligning with my true values, my highest self. And each year, another bit of dross fades away and reveals who I’m meant to be, allowing me to step into my future and live my true life’s purpose.

Abuse takes on many forms. Physical, mental and financial. Many women today are suffering from domestic violence and feel that because they have no bruises, no one will believe them, but it is not just about the physical. You could be living with someone who makes you feel fearful around them, that’s a form of abuse. You could be living with someone who does not allow you to go out and see friends and family, that’s abuse.

Useful Contacts ___________________________ National Domestic Violence 24-hour National Domestic Violence Freephone Helpline 0808 2000 247 ___________________________ Rape Crisis (England & Wales) Freephone helpline 0808 802 9999 12 - 2.30pm 7 - 9.30pm ___________________________ Your local police station 999

Sending you love, peace, and happiness for 2015!

___________________________ Share your comments/story at:

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reasons why you may be suffering from Thyroid disease

Millions of people are diagnosed with some form of thyroid disease every year, and the majority of these people are women. 144 Women in Trade

By Andrea Beaman


he thyroid gland makes hormones that regulate your metabolism – the activity level of your body cells. An underactive thyroid gland (hypothyroidism) makes your cells and organs work too slowly, so you tend to feel cold, sluggish or constipated. An overactive thyroid (hyperthyroidism) speeds things up so your heart beats faster and you may feel anxious or irritable. Hypothyroidism is much more common. There are many reasons why this disease is running rampant and has an affinity for females. I’m going to cover just three of these reasons to help you NOT become a statistic.

Image credit : Rachel Elkind

Wellbeing | Health


NUTRITIONAL DEFICIENCIES Many female clients are diagnosed with hypothyroidism – having an underactive thyroid gland – either during pregnancy or after having a baby. That’s because the baby takes much of the mother’s nutrition as it’s growing in the womb. The baby, dare I say, is a parasite! And, the organism hosting this cute little parasite is your body. If your body is not getting enough nutrients, you suffer nutritional deficiencies. Once you become deficient, the thyroid naturally slows your body down to protect and sustain life. Nutritional deficiencies don’t just come from pregnancy. Many women become deficient if they avoid eating fat for fear of gaining weight. Eating too little fat may also contribute to osteoporosis (fragile bones), which again is more prevalent among women than men. To create thyroid hormones (and help strengthen our bones), we need the fat-soluble vitamins A, D, E and K, which are contained in certain types of fat. We also need protein to yield the amino acids that build those hormones. Fat also helps us better absorb proteins as it stimulates the release of bile from the gallbladder. Bile, along with hydrochloric acid from the stomach, breaks down our food into digestible particles. So don’t be afraid to slather a little gravy or grass-fed butter on your protein foods. Butter from grass-fed animals is rich in vitamins A and D, which support the entire endocrine (hormone) system. Women in Trade 145

Image credit : Rachel Elkind

“Set boundaries around work, and allow yourself to chill out.�

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Wellbeing | Health Besides fat and protein, it’s wise to eat a wholefood diet that includes iodine-rich foods like sea fish and vegetables. Iodine is an essential nutrient that nourishes the thyroid and controls metabolism. An example of a good meal that would help meet your thyroid’s nutritional needs would be a piece of pan-seared sole, sautéed in butter and herbs, with a side of fresh vegetables and roasted rosemary potatoes.


ADRENAL FATIGUE Adrenal fatigue is another contributor to thyroid disease. The adrenal glands are part of the endocrine system and they produce hormones such as oestrogen, progesterone, cortisol and cortisone, and chemicals such as adrenalin (epinephrine), norepinephrine and dopamine. The adrenals are considered the batteries of the human body. They are responsible for energy levels and endurance, and can help keep the body going and going and going… like that little energizer bunny from the television commercials in the 1980s. Am I dating myself? Eventually, those batteries will run out, especially if they’re not recharged. I had a client that was suffering with thyroid disease and also had a large goitre (an enlarged, swollen thyroid). She was a hardworking small-business owner and put in long days and nights, every day including weekends. She did not have an adequate support team and did almost everything herself. She told me that for two years prior to being diagnosed with thyroid disease, she was feeling completely drained, but the doctors couldn’t find anything wrong with her. She said, “Even after eight hours of sleep I still feel groggy and wiped out. Like I can’t get my day started.” Her doctor recommended antidepressants. Her symptoms spoke volumes! She was suffering from adrenal fatigue, which led to her being diagnosed with a thyroid condition years later. If your days are constantly filled with lots of activities, without adequate rest and relaxation, you will become exhausted and the thyroid will naturally slow down. It can’t keep up with a ‘going and going and going’ schedule. A good way to recharge your batteries would be to go for a massage, take regular breaks, set boundaries around work, and allow yourself to chill out.


OVER EXERCISING (yes, there is such a thing!) A high-level marketing executive had a job she loved that didn’t take up too much of her energy, BUT she was running four or five times per week before getting into the office, and also did a spin class twice a week. You would think with that amount of exercise she would have no problem with her weight, but she did. She had hypothyroidism and could not lose that nagging twelve pounds that had been weighing her down. She was frustrated that she could implement the best marketing strategies to win over her clients, but when it came to her weight she was struggling. After altering her diet, I encouraged her to stop pushing herself so hard. I suggested that she run only one or two times per week, and incorporate daily walking and gentle Hatha Yoga classes into her routine instead. She was extremely hesitant. Her greatest fear was that, if she stopped pushing herself (and also ate some fat), she would blow up like a balloon. But, when she finally moved beyond her fears and let her body relax, she lost ten pounds in the first month. She was shocked! She thought she had to starve herself and exercise her brains out to lose weight, but that wasn’t the truth. She just needed a more balanced approach to the way she was eating and exercising. There are many ways to nourish your thyroid. Whichever type of thyroid disease you have, if any, it’s time to support your amazing glands. Use your super-woman powers to make the wisest food choices, and to also know when it’s time to rest. So kick your feet up, relax, enjoy a cup of herbal tea, and eat some good-quality food that can support the health of your thyroid. Your body will love you for it. Women in Trade 147

Use your brain to release

YOUR PAIN Tanya’s approach is based on viewing the mind and body as one and working with the principals of developmental movement, she believes that every mental reason has a mirrored physical response.


itting has been called the new smoking. Not everybody smokes, but everybody sits. Think how many hours we sit during a single day, multiply that by seven to get your weekly total and again by 52. That's a large percentage of our waking hours we spend sitting over the course of a year. In time, dysfunctional sitting can cause significant muscular problems. How you are sitting right now? Are you collapsed on your sofa, sitting bolt upright at your desk, or hunched over your kitchen table?

Because most of us have been practising all these postures for many years, we no longer know what correct posture is. Our brain learns that our habitual posture is normal and stores this information. Unfortunately this information inhibits our ability to self-correct. Over time, what we think is straight is actually curved! Let's go a little deeper into why this happens. Muscles only move when the brain tells them to. If your muscles keep getting a signal from the brain to tighten, as when hunched forwards over a computer, they will remain in this position unless your brain tells them to relax.


Wellbeing | Health

If you have practised this posture for many years, you will have too much muscular contraction in your shoulders and chest. Surely you can change this? Two parts of the brain are responsible for movement: the motor cortex controlling voluntary movement; and the subcortex, which stores learnt movement. Let's go back to hunching over a desk. When the motor cortex teaches your muscles to tighten whilst working on a computer, your chest muscles contract, rounding your shoulders and back and tightening your neck. Over time the subcortex learns this postural habit and records it as normal. You have effectively set your muscles on cruise control. This involuntary, habitual tightening is known as sensory motor amnesia. To put it simply, sensory motor amnesia is the inability to consciously control your muscles and coordinate movement. Your muscles remain so tight that they simply won't relax. Therefore muscular pain often arises because your brain is unable to control your muscles. Another factor is the brain’s response to stress. Every mental reaction, whether it starts with a thought of excitement, anticipation, anxiety or anger, is mirrored in a physical response. Everything that we feel and experience within our environment is sent as sensory feedback to the brain. The brain digests this information and sends motor commands in response. These make the muscles contract and, if they remain like that for long, the result is sensory motor amnesia. So when medical practitioners comment 'It's all in your head,' this is actually correct. It was Thomas Hanna PhD, an American neurophysiologist, movement educator and philosopher, who coined the term sensory motor amnesia and created Hanna Somatic Education. Hanna believed that 'If you can sense it and feel

it, you can change it.' He designed a form of movement education based on improving the sensory motor system to regain awareness and control of the body. Working with specific movements, Hanna taught his clients how to undo the effects of sensory motor amnesia and replace it with sensory motor learning. Hanna's work with thousands of clients led him to create a framework of three distinct full-body reflective patterns that are adopted in response to stress. These reflexes are natural adaptations to our way of life. Muscular problems occur when we get stuck in one of these reflexes and cannot release ourselves from it. The first reflex Hanna called the Green Light Reflex. In response to life's daily stress and demands, our back muscles contract. Think of what your body does when you are rushing around to get things done: your back muscles tighten to move forward. When this posture becomes habitual, you look like a soldier on parade: lower back tightly arched; shoulders and head pulled backwards; buttocks contracted. If you don't check the habit, it can be a major factor contributing to lower back pain. The opposite is the Red Light Reflex,

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Wellbeing | Health a withdrawal response, when we feel anxious, apprehensive, scared or depressed. This is a universal pattern common to all animals. It's also the adaptive posture we take on when we sit for long hours slumped over our desk. Our chest muscles tighten and shoulders become rounded; this contracts our diaphragm, making it difficult to breathe. The pelvis is tucked under and hip flexors contract. When this reflex becomes habitual, people assume it's a result of ageing. In fact, it's a learnt posture that can be reversed. The third distinct reflex is called Trauma and occurs in response to accidents or injuries. If you've had a fall, the muscles on the opposite side of your body tighten in compensation to lighten the load on the injured side. This pulls your weight away from the injured side to protect it, and creates a torque in the centre of the body. If left unchecked, this unbalanced posture creates chronic muscular problems that involve uneven leg length, tight painful hips, and knee and foot problems. So how can somatic movement put it all right? The answer starts with pandiculation. This is what every cat and dog does upon waking. They tighten the front of their body, then lengthen the back and finally reverse the action. It looks like stretching, but the key is that the animal is actively lengthening from a contraction. It's like a full-body yawn. Have a go: yawn as if you’ve just woken. Notice how your chest muscles and arms tighten, your back arches and then you slowly stretch outward. It's a deliberate tightening, followed by a slow voluntary lengthening of the muscle, then a complete relaxation. Its voluntary nature means you are working from the motor cortex,

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the part of the brain that teaches your muscles to be more responsive. Try this exercise to experience how somatic movement releases tension and lengthens your back muscles.

Arch and flatten

Lie down on your back with your knees bent, hip distance apart. Place your arms away from your body with the palms up. Take several breaths into your belly and allow your abdominals to relax.

Inhale and slowly roll your tailbone down into the floor. Allow your lower back to arch slightly. Only arch as far as is comfortable. Sense how this movement contracts your lower back muscles but lengthens the front of your body.

Tilt your pelvis backwards and allow your back muscles to lengthen as you release the arch and float your back to the floor. Completely relax. Repeat this action, arching to voluntarily contract your back muscles and releasing to voluntarily lengthen them. After repeating these movements 10 to 15 times, relax your legs back down onto the ground and sense how the muscles of your lower back feel softer, less arched, longer and more relaxed.

Wellbeing | Health

__________ “Everything that we feel and experience within our environment is sent as sensory feedback to the brain�

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Motivation WAYS to VALUE YOURSELF Stop comparing yourself to others This is a hard one, as we all do it no matter how confident we are. A little comparing is not a bad thing, as it helps us to improve on what we have and think about different ideas. Just don't keep comparing to the point where you feel your creation is not good enough. You are unique and great at what you do. No doubt some people are better and faster at it, but don't belittle what you do.

Believe in yourself This is something we hear all the time. It is probably the most tweeted thing in this world: ‘Believe in yourself.’ What does it actually mean? It means that no matter what anyone else thinks or says, you continue on your path until you succeed and get the outcome you are wishing for. But let’s be realistic here. If you are trying to create something that will not work or is not up to a certain standard, then you should believe you can make it better or create something different, or that you will find your true path even if it is in a different direction.

Be positive about yourself When you create positive vibes around you, whether with your thoughts, the way you dress or the way you live, you attract positive energies. They may take the form of friendship, money, auspicious opportunities or more. To cultivate positive energy, listen to uplifting music; watch something funny; meet up with people that really care about you and your wellbeing and have a good old laugh. Buy something nice for yourself. Refresh your home. Light a candle, dance, smile, do yoga. You can add to this list.

Associate with people that want the same things in life As humans we are very powerful. Our energy spreads like wildfire. When we connect with people, we impart our energy to each other. This means we either feel uplifted in the other person’s company or we feel depressed and low. Choose very carefully who you spend quality time with, as their presence can either make you or break you. Especially if you are feeling a little unsure of yourself, the last thing you want to do is spend time with those who are low in spirit. Look for uplifting folk! Spending time with them will enhance your life and drive you forwards.

And that’s it! Laugh like you are losing your mind!

Work-Life Balance | Anne Marie Taberdo

Life inside a GIANT Freezer Women in Trade 153


Anne Marie Taberdo

spends her days with a chainsaw in a giant freezer, making works of art. She is head sculptor at The Ice Box in London, and the only female commercial ice sculptor in the UK. BY JANET KIRLEW

Work-Life Balance | Anne Marie Taberdo

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Public Choice

Life inside a giant freezer

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nne Marie’s day begins with an eight-mile cycle ride from home to work. “We start with a warm-up – hot coffee – while I run through orders and enquiries with the sales team. I sketch some designs for clients, and then it’s time to get into the freezer. For this I need to get kitted up in the warmest clothes possible: effectively a ski-suit, hat, gloves and steel-capped boots. The boots have to be two sizes bigger than my actual shoe size in order to fit my three pairs of socks.”

Winners 2014


nto the freezer go metre-high cubes of ice, each weighing 120kg, and out comes an array of hand-carved sculptures. “We ship the ice blocks from Belgium. It’s pure ice, free of flaws or bubbles. I copy the design onto the ice with a marker. Then I set to work with a chainsaw, following up with an angle grinder and chisel for the detail. I need a break for a hot drink every hour or so just to keep my circulation going. When deadlines are looming I sometimes stay in the freezer until midnight – which is scary as the door can freeze shut and I have to kick it open.”

Variety is one of the best things about working at The Ice Box. “We have so many varied clients that I often have no idea what I could be carving tomorrow. It could range from a life-size reindeer head to an Women in Trade 157

entire ice bar to a giant Botox syringe. Christmas is our busiest time, making displays for ice festivals and parties. For three years running, The Icebox has been hosting a winter festival in Liverpool. That means creating an entire ice bar – a frozen gallery in the city centre for adults and children to walk in and enjoy. Last year’s theme was a magical winter woodland. It featured on George Clarke’s Amazing Spaces on Channel 4, because it tied in nicely with his project of building a woodland family treehouse. I’m a huge fan of the programme and it was so much joy to be part of it. On top of that, it was a wonderful opportunity to showcase on national TV what goes on behind the scenes at our company.” One of Anne Marie’s current projects is a five-tonne ice installation for the premiere of an upcoming TV series. “It’s top secret – I’m not allowed to disclose any more details for now. Let’s just say that ice is a relevant theme in the show.” In 2014 her most memorable moment was undoubtedly representing the UK with her colleague Mike Kerslake at the sixth annual London Ice-Sculpting Festival in Canary Wharf. “Here we competed over a three-day event against nine other international teams, from the USA to Russia, with crowds of up to 500,000. The highlight was the two-tonne Big Block competition, for which Mike and I carved our take on the theme of fashion. It took us two days and we came home with the Public Choice Award. A prestigious start to the year, and having so much support from the public was truly uplifting.” Life before ice? “Well, it was certainly a lot warmer,” says Anne Marie. “I grew up in Australia and my parents are from the Philippines, so becoming an ice sculptor wasn’t a choice any of us had envisaged. On the other hand, I’ve been attracted to art for as long as I can remember. From a very young age I loved to draw, and I am incredibly grateful that I’ve been able to continue on an artistic path.” Anne Marie studied fine art at the National Art School in Sydney before coming to London in 2008 to take a postgraduate diploma in sculpture at the City & Guilds of London Art School. She spent a year at the British Museum making models and replicas, before moving on

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Work-Life Balance | Anne Marie Taberdo

“I am incredibly grateful that I’ve been able to continue on an artistic path” composition and colour. My father is a natural handyman, a jack of all trades, and his father was a builder, so my talent for making things with hand tools must come directly from my family.”

to sculpting figures in wax at Madame Tussauds. Her first-ever attempt at ice carving happened at the interview for The Ice House. “I was fairly hopeful I could transfer my skills to ice, so I gave it a shot and to my surprise – I could. I enjoy the process of carving. I also like the diversity of the work – making something different every day. And I love ice, the way that light radiates through its mesmerising transparency; the way it is smooth like butter to carve; its purity (both visually and chemically); and of course the beautiful ephemeral characteristic it has of just melting away.” Anne Marie knows exactly where her gift for sculpture comes from. “My mother is a florist and, although she doesn’t realise it, she has taught me everything I know about

In addition, Anne Marie is very much a ‘yes I can’ person. “I believe that if you have a positive mentality you can achieve anything. However, I also believe that to keep it up takes persistence. It’s helpful to understand the value of mindfulness – being fully aware of the moment and of your place in it. I think positivity is the fruit of a conscious mind, where you deliberately allow yourself space to focus on achieving goals, no matter how small or large. Yes, it’s thrilling to realise how unique my skills are. But winning, to me, is broader than that: it means finding positivity in every situation. And on a more practical level with ice sculpting, I feel I am winning when my carvings reflect my own honest style and personality.” What is her favourite tool? “My chainsaw, without a doubt.” And her favourite food? “I have recently turned pescetarian, so I would say smoked mackerel with rice and a tomato and mango salsa.” As for a favourite quote, her loving mother always reminds her that her health is her wealth. “I think she is still a little nervous about me wielding a chainsaw on a daily basis!” says Anne Marie.

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Stay true to your heart only follow those things that have true meaning

Finding your inner goddess : SHINE ON


Powertalk with inspirational speaker,

Gordana Biernat Finding your inner goddess Part 1 Shine on Remember when you were young, you shone like the sun.... Pink Floyd


ou were perfect long before you were born. And when taking your first deep breath of life, you were a flawless beautiful being, lacking nothing. We all were. Every single one of us. Without exception.

We begin this physical life as luminous, curious, joy-seeking children, fragile yet fearless, naive yet intuitively wise, dependent yet totally trusting. With the passing of time, our inner pureness slowly wears down while we come painfully face to face with the lacks, limitations and scarcity manifested by the grown-up world outside. To fit in, we intuitively retract our shining core and hide it from harm somewhere deep in the secret chambers of our heart. We quickly learn how to use masks, disguises and tricks in order to be seen, heard and acknowledged by others. And by the time we are

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Self | entering adulthood we have become masters at hiding our inner shining being simply by repressing and ignoring it, while compulsively conforming to ‘the normal’ and ‘the others’. The society we grow up in conditions us to feel inadequate and not good enough, and to think ‘If I only learn this, or do that, then I will have a true value.’ We focus so much on improvement and on getting better at the wrong things that we gradually pull a veil of forgetfulness tighter and tighter around the incredible divine inherent power we have within us. And before we know it, we have completely forgotten who we truly are. We become adapted, normal and boringly average. So, considering how magnificent you were when you were born, and considering that you cannot be less than that now, then being who you truly are is only a question of recognising your divine self and remembering this is you. You are the ground in which your soul has taken root to explore the lightness of itself. The only limit is your imagination. And the only way to find your divine self is by relentlessly being yourself. You are unique. There is no one like you! You are one of a kind. Exploring this does not have to be hard work. It doesn't have to take any time or space. No yoga mat required, no mentor needed, no herbs infused. All you need is YOU. Actually, all you have to do is stop reacting to "outer" noise and start listening to your own "inner" silence to get a clear sound of who YOU are. You don't need to think, say or do anything. Just relax. Your access to that inner "sound" and power is always there. Waiting patiently for YOU. Just be still. Be still, and see the beauty in the tiniest of things. Recognise love in the smallest of acts and you will automatically align your self with the divine YOU - The shining YOU. When you align your personality to your soul, your true self will find a way to shine through in every thought you have and in every action you take. Don't wear a mask. Don't hide. Don't pretend. Because in the end, being YOU is what you came here to do. So, lighten up and be delighted! Illuminate yourself and shine! Remember when you were young, you shone like the sun. Shine on you crazy diamond… Pink Floyd @MyPowertalk

Short cuts t o findin g you r self : ALW AYS follow PASS your ION. Do w hat y ou LO VE. TRUS T you r SEL F.

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the Rules on WINNING By Jenny Garrett “The mind is a powerful thing. It can take you through walls.” ― Denis Avey, The Man Who Broke Into Auschwitz: A True Story of World War II

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What does winning look like for women? t can mean: Being the very best at what you do Helping others Leaving a lasting legacy Getting your life balance right Being a great mother, daughter, wife and friend Changing the world positively

When I think of winning women, I am drawn to pioneers, such as Dr Mae C. Jemison, the first African-American woman astronaut, who went into space in 1992. Or there was Charlotte Cooper, the first female to win an Olympic Gold Medal at Wimbledon for tennis in 1900. However, you don't have to be the first to do anything. You just need to want to be the best you can. You may go to the gym to work on your physical fitness, you may study and attend courses equipping you for the challenges of the workplace, but how much time do you spend working on your mindset? A fixed mindset is the gremlin that could sabotage all your efforts. It’s the little voice in your head that questions whether you are fit enough, slim enough or bright enough to succeed. But your mindset can also be your genie, a voice that can encourage you on to heights you never imagined, a voice that can make you a winner. So how can you silence this malicious little voice? It turns out that changing your mindset is less about thinking and more about doing. It’s about proving that little voice wrong time and time again, until it has no choice but to shut up. That’s not all – besides silencing that voice, you can change it into what psychologists call a growth mindset. World-renowned Stanford University psychologist Carol Dweck discovered the idea during decades of research on achievement and success. It is about believing that you have the capacity to learn, grow and develop and that your qualities and traits are not fixed. To become a winner, you need to keep practising.

Business | Rewriting the Rules on Winning

How to change your mindset Know yourself

Take time to appraise what you’ve done and what others think of it. Reflect on your achievements and learn from them.

Increase your self-awareness. Know your strengths and the areas you should improve. Personality questionnaires are great for this.

Get feedback from others. Create your own feedback questionnaire and send it to clients, colleagues and the person you report to. Their comments will help you continue to develop and reduce your blind spots.

Praise progress not perfection

Set yourself a goal, one that can be broken down into small steps.

Monitor your progress towards your goal and appreciate each step forward you make, even if you haven’t reached your final goal, or the goal has moved or changed. Try keeping a note each day of three things that went well, or small things you’ve done to get closer to your goal.

Take action

Don't wait to have everything perfect or expect to be perfect yourself before you start. Winners go ahead and take action, and that action changes their mind-set.

Try challenging yourself into action. Promise yourself a reward for when you’ve taken that step.

Don't wait to feel confident. Confidence comes after the act, not before.

Alongside working on developing their mind-set, women can face other specific challenges to the idea of winning. Rejection Women often shun the word winning, like ambition. Those who embrace winning may face a barrage of criticism from both women and men, with comments like she’ll do anything to win, she’s cut-throat, or she’s alpha. In John Gerezema’s book The Athena Doctrine, he asks people around the world to associate words with women and men. As you might guess, they didn’t associate ‘winning’ with women. I suggest that we need to repossess words like winning and ambition, but on our own terms. Winning means to succeed by striving or effort – isn’t that what we all want?

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Business | Rewriting the Rules on Winning

Break the rules


n the workplace it’s important to get yourself noticed, so that you are not overlooked. Standing out is critical if you are to lift your head above the parapet and be seen as a leader. Getting muck thrown at you may be just part of what that takes.

Some things you can do to rewrite the rules on winning Take action, and that action changes the mind-set. Congratulate yourself and others on success. Keep challenging yourself to small improvements and rewarding yourself when you make them. Remember that you can grow, learn and develop. You are not stuck as you are.

Try challenging yourself into action. Promise yourself a reward for when you’ve taken that step.

Keep arguing with your ‘gremlin’. Be a role model. If others see you winning, they’ll want to win too.

Winning is good. Give yourself permission to stand out, to come first and to take action. Use that win for positive change.

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Case Study | Profile: Dee Blick Business writer and marketing professional Globally recognised, successful author

Challenge: Extreme pain from RSI Business faltering as RSI made writing and typing difficult

Results: Business now back on track thanks to Dragon New books - dictated using the power of Dragon - now published

Dee Blick

Dragon Reignites Global Career Success For Business Author


ee Blick is a self-employed marketing professional, founder of The Marketing Gym and author of three best-selling business books. There is no doubt that Dee is successful, but what people don’t know is that she attributes her success to Nuance Communication’s award-winning Dragon NaturallySpeaking, the world’s bestselling speech recognition software. It turns talk into text and can make virtually any computer task easier and faster, from capturing ideas and creating documents, to email and searching the web, to using simple voice commands to control many of the popular programs you use every day at home or work. Fifteen years ago, Dee started suffering from pain in her upper body when she was typing. Unfortunately she was battling with the debilitating pain of Repetitive Strain Injury (RSI) which was becoming increasingly more painful and difficult to manage. Using Dragon marked the start of a turning point for Dee in coping with her condition, while maintaining her successful career. This is because Dragon enables users to easily access all the communication, entertainment and productivity applications of a PC, simply by speaking, putting an end to using the keyboard and mouse and the pain this inflicts upon people with RSI.

Reflections on RSI Dee explained: “I first started getting the painful symptoms of RSI fifteen years ago. It kept getting worse and worse and I am not ashamed to say I was spiralling into a depression. I had severe pain in my upper body and was really struggling to continue to work. This was completely devastating, especially as a writer; the thing that I was best at and made a living from was causing me so much pain. It was awful.”

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| Case Study

Dee was thrown what proved to be an incredible lifeline when authorised Nuance reseller Hands-Free Computing introduced her to Dragon NaturallySpeaking. It explained how Dragon – which has accuracy rates of 99% and enables users to dictate at up to 160 words a minute - could change her life and reignite her career, simply by dictating words into her computer rather than typing them.

Access to Work for continued success Enthused by Dragon’s promise, Dee contacted Access to Work, the Government scheme that provides people with the equipment and support they need to stay in work. Following a workplace assessment, it was decided that Dee . qualified for Dragon NaturallySpeaking and she was subsequently trained how to use it to ensure that she could enjoy its full benefits – including the ability to use all popular Microsoft Office applications, search the internet and create and send emails, all by voice. With the latest version of Dragon – which is supplied with a comfortable to wear, high-quality headset - the enrolment process is very straightforward and most users are up and running and achieving high levels of accuracy within minutes.

New levels of productivity and opportunity with Dragon Dee believes there could be a benefit to all professionals – not just authors in using speech recognition software; because we talk three times faster than we type, it boosts productivity dramatically. Fifteen years on from the first symptoms of RSI and nine years on from first using the software, life is very different for Dee. “I went from being absolutely desperate to being a bestselling author. I would never have been able to write any of my books without Dragon.”

“Without the help of Dragon, I know that I could not have continued with my business, let alone become a bestselling author.”

Furthermore, as Dragon learns each user’s voice profile and style of dictating, it gets even more accurate each time it is used, further limiting the need to make corrections. Today, everything Dee writes is dictated to Dragon, which means that her RSI no longer restricts her at work. Dee credits the software for keeping her in business and allowing her to continue marketing and writing. “Without the help of Dragon, I know that I could not have continued with my business, let alone become a bestselling author,” she says.

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Dee will always have RSI but knows that without the help of Dragon her condition would have worsened and brought her business to a halt. From hitting rock bottom, Dee is now flourishing in her career and it looks as if, thanks to Hands-Free Computing and Dragon, this will continue.


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(c)Women in Trade Magazine | N0.5 Spring Sports Edition 2015  

I am excited to publish our first edition of the year and what a beauty we have on our first cover of 2015, it’s former British Wimbledon ch...

(c)Women in Trade Magazine | N0.5 Spring Sports Edition 2015  

I am excited to publish our first edition of the year and what a beauty we have on our first cover of 2015, it’s former British Wimbledon ch...