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HOW TO GET HEADHUNTED ON SOCIAL MEDIA opportunities in every sector!" The organised sector in India is set to create about one million new jobs in the calendar year 2016," Rajesh Kumar, CEO of MyHiringClub.com and JobPortal.co.in said. So, how can you leverage this opportunity to climb the corporate ladder in 2016? Linkedin India Recruiting trends for 2015 report shows that India is the 3rd country where 61% passive recruitment occurs annually. So if only 40% jobs are actually advertised on the job portals and newspaper adverts, how can you get the next job in the company of your choice?

Akshaya Borkar is a Social Media Marketing Educator and Consultant, winner of 2 Stevie Awards for Women in Business 2015, Brilliant Biz Mum Award for Best Web Presence Category 2015, Australia 2015 and Anthill Magazines 30under30 Entrepreneurs Awards Honour List winner.

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ndia’s growth along with initiatives like “Startup India”, “Make in India” will create many job

Passive recruitment is not new, however previously employee referrals, internal hiring was prominent way of doing passive recruitment. However since 2010, headhunting right candidates on social media platforms has become the most passive recruitment tactics. According to a recent study by JobVite 73% of recruiters have hired a candidate through social media and 93% of hiring managers will review candidate’s social profile before making a hiring decision. 70% of recruiters plan to increase their investment in social recruiting. While 83% of job seekers are on Facebook, Linkedin which are top social networks for recruiting. So here are list of do’s and don’ts for keeping your social media presence updated to get headhunted for the next position! 1. Keep your profile photo consistent, professional across all platforms. 13% recruiters reject candidates if the profile

images are not professional. 2. Post relevant content on your profiles. 3. If you do not wish to share your personal information to the world, keep your Facebook profile setting personal, so your basic information is only visible. 4. Profanity, negative content is certainly a turn off 5. Many companies find political affiliation as non-attractive. 6. Keep your professional skills, awards and association membership info updated on Linkedin. 7. Use hashtags, keywords, referring tools to gain visibility 8. Follow the potential company’s social media pages and engage with their content where possible. 9. Writing a blog or useful post on Linkedin can also show the recruiter your writing, communication skills along with your industry knowledge making you a thought leader. 10. Network in groups and communities so you meet the right members and grow your virtual network further. After all your Network = Net worth! Beyond all these tips, don’t forget to be YOU! Nothing worse than trying to be someone else to get a new job opportunity which makes you miserable in the end!

face /AkshayaBorkar

WOMAN AT WORK | MAY 2016

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Profile for Woman At Work Magazine

May 2016 Woman At Work  

May 2016 Woman At Work  

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