WBS Sport Trading Brand Catalogue

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Who Are We?

Our Training:

Established in 2002 we are the leading distributor of cycling and

With nearly 2 million minutes of training completed, our online

sports products in the GCC.

training platform gives our partners and their staff the knowledge

Our Brands:

they need to become experts in their field.

Over 50 market-leading brands and counting, we are the exclusive

Our Logistics:

distributor for the GCC region.

We have a dedicated inventory team to prepare your order as quickly

Our Team:

as possible and our preferential shipping rates maximise your profits.

Our highly experienced team ensure that our partners have a dedicated

Our Customers:

account manager and receive the best possible service and advice.

Customer service is our passion and your success is our priority.


An innovation leader in the sports industry and one of the worlds largest manufacturers of bikes, cycling apparel and equipment for all abilities. A true weapon of choice.

Manufacturers of the finest road bikes in the market and creators of the worlds first carbon frame. A brand with a lot of heritage and a special story to tell. Since 1954, the Colnago bicycles have accompanied the best athletes and all cycling enthusiasts along each route in Italy and the world.

Engineered innovative road and triathlon/time trial bikes designed to the the fastest out there. Whether you are a pro in the Tour de France, are taking on your first full distance triathlon, or simply enjoy riding on the weekends, we apply engineering, ambition, and passion to make a bike that is better for you.

Conceived from a commitment to innovation, speed and performance through advanced engineering. We refuse to compromise at any point in our pursuit of aerodynamic and aesthetic perfection and unrivalled, innovative performance.

Dedicated to making the world’s best mountain bikes. From the World Championship-winning V10 to the beloved Tallboy, we make bikes so advanced and of such high quality that it results in No Missed Rides.

Mobia Bikes are the pinnacle of reliability, durability and versatility.


SRAM is one of the world’s biggest bicycle components manufacturers, primarily producing groupsets for both road and mountain bikes.

Crafting the fastest products in the cycling industry.

We develop high-end, lightweight bicycle wheels, forks and shocks which are known for their precision and durability.

Riders, inventors and manufacturers of some of the finest component technology.

Zipp wheels are built with total system efficiency in mind.

We are the leading Italian company in the design and manufacture of saddles for every need.

Our power meters help cyclists achieve their cycling goals by measuring efforts. Our wizards let the riders fine tune for marginal gains.

Saddles, shoes and accessories for any cyclist.

Providing the best stopping power any cyclist can ask for.

Saddles designed for health, comfort and world class performance.

Campagnolo designs and produces top-end components for racing and Gravel bikes to give absolute results.

Makers of the lightest and stiffest wheels – this is perfection.

Riding bikes makes life better, so we work to make bikes better. Learn about our best-inclass cycling components.

Created to help every rider find their line. We develop and manufacture state of the art bicycle suspension forks, shocks, and dropper posts.

Innovators of some seriously lightweight components.

Our products deliver the dependability and style every rider seeks.


Premium quality bicycle accessories using the best materials available. Designed, engineered, manufactured and tested in-house. Pure function and clean aesthetics is the essence of lezyne.

Since 1988, Profile Design has been setting the standard in innovation, creating cycling components designed to make bicycles faster

Cycling is good for you. And for the environment. Let's ride: City bike, touring bike, road bike, MTB, gravel bike. Topseller. The most popular tires for all things cycling!

Develop premium quality and performance-enhancing bicycle lubricants. Formulate them with ingredients that respect the environment. Market them honestly. Price them fairly.

Designed for riders, by riders. Innovation and affordability is the heartbeat of JetBlack allowing us to produce world class indoor trainers and accessories.

Sunglasses, apparel, bike bags and much more…

Continental is the only German bicycle tire manufacturer to produce its tires in Germany.

Simply Safe.

An industry leader in the handto-grip interface as well as body protection, frame protection, storage bags and much more

Our products set benchmarks and perform under the world’s fastest riders. We embrace the fact that even the best product has room for improvement: we ride, test, learn and… repeat.

We are the leading brand of pedals, wheels, dropper posts, pumps, tools, and accessories.

SeaSucker is a company of renegades. We refuse to compromise on the two things we love most: the outdoors and the bikes that get us there.

We are the pioneer and leader in chain catchers and computer mounts. Since 2009.

The on and off-road component and accessories manufacturer that every cyclist needs.

Bone makes you different! Light up your day with fun and creative products is our all-time motto. We make the ordinary life "different" with our innovative ideas.

More than 25 years of experience in rubber tyre industry

TIME Sport designs and produces innovative cycling pedals.

Hornit offers a range of bike racks, horns, helmets and cycle accessories for adults and kids.

Products you love to live with.

Hand crafted bicycle pumps and tools since 1917, dedicated to cycling Passion, Precision and Performance.

The world's most acclaimed vertical bike parking solution.

Innovative, stylish and practical bar tapes, grips and bottle cages.

Bicycle tubes carefully engineered to exceed all expectations, breaking barriers of toughness, weight and size.

Bike computers, simplified.

High-quality bike transport to protect your pride.

We help your feet become stronger and more efficient while you move with the most innovative orthotic insoles

Developed to meet professional demands, our great tools are the results of this tool evolution.


The international market leader for bicycle technical items, work stands, shop displays and bike supports

Smartfit bike-fitting systems help to sell bikes and provide a service.


Born in Italy, Castelli has been the tailor for the cycling champions since 1876. Turn your kilometers of training into race results.

We make shoes that will not only withstand the hours of training but also be the best performing.

Developing, designing, and manufacturing of safety helmets of the highest quality.

Our helmets and locks are characterised by high-quality materials, the latest production processes and professional design.

A premium sports performance brand providing riders with the highest quality in protection and style.

The best breathable sports mask since 2002.

Discover the latest fashion trends with ASOS

Whether riding your favourite trail or climbing a stunning pass, we’ve got threads, helmets and accessories to keep you comfortable and looking good.

MAAP is committed to developing the art and progression of cycling through a considered approach to style, innovation and performance.

W: wbssporttrading.com

E: distribution@wbs.ae

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