Issuu on Google+

The Worn Wear App - An application that allows

Patagonia to include easily-accessible, value-enhancing information into its garments; enabling the customer to easily find this information and continue adding value and creating the story of the garment after its purchase.

Big Sky, MT

Big Sky, MT

scan

GOALS - This application aims to achieve: 1) An increase in sales, new customers, customer loyalty, and brand evangelists.

late mornings and fresh snow such a RAD time in Big Sky! enter manually

2) A greater level of transparency in the products consumers buy and the companies that make them through the information readily available to consumers upon scanning a potential purchase. 3) A discontinuation of the consumerist throw-away cycle fueled by low quality trendy products through the increase in sentimental value to the consumer, created by the consumer’s own continuation of a product’s story.

4) An increase in the level of product quality

derived from increased transparency into the origins of the product. 5) An increased focus on the socially and environmentally responsible manufacture of products due to the increased transparency into the origins of the product.

Big Sky, MT

Patagonia Jacket

Open application

share

Automatically scan your garment or item by passing an NFC enabled phone over the RFID chip embedded in the garment.

The location is automatically tagged. Photos and text can be added.

Take a new photo or select one from your gallery.

47,981 Gallery

trade

The photos and text can be shared to other social networks. The photo can also be shared to an internal social and exchange network that could be developed simultaneously or once a substantial user base has adopted the application.

Users can create accounts for favorite old garments or items manually.

Gallery

The green button enables internal sharing. The yellow button marks the availability of the garment for trade. The purple button allows the user to share images, text, and location to other social networks.

A potential color scheme for Patagonia add new Big Sky, MT

A gallery of photos for the item. late mornings and fresh snow such a RAD time in Big Sky! share

trade

Yellowstone

good times and some sick routes with the bros! share

trade

A scrollable history of the item contains an original image, interactive location map, photo gallery, and photos and stories within each collapsible location.

Chicago, IL Havana, Cuba Oaxaca, Mexico Austin, TX

All / Trade

Jack’s Worn Wear

Baja, Mexico Los Angeles, CA

KarianneL

Santa Cruz, CA Reno, NV

Guangdong, China

Machu Pichu

The original post, created by the seller, allows the user to learn more about the item. The customer could see whether the item was manufactured in a socially and environmentally responsible manner and better discern the quality and longevity of the item.

T

best raincoat for Peruvian rain and Machu Pichu Yoga!! JackJ

Esquel controls its supply chain, from raw material to finished product. This helps us to better monitor working conditions, reduce transportation and make our high-quality products more cost-effective. They’re also one of our few factory partners to be a participating supplier of the Fair Labor Association®, and have earned our highest rating for corporate responsibility.

share

Big Sky, MT

The user’s profile will allow for tracking the stories of multiple items and enabling those items for trade if the user should grows tired of a particular item.

trade

T

late mornings and fresh snow such a RAD time in Big Sky! YvonC

Ventura, CA

little afternoon shlarp session with the Malloys!! #Yewwwwww

Patagonia Womens...

MercedesM

scan enter manually

Waimea Bay, HI

T

Beautiful day and some BOMBS coming through today! Stoked!!!

An internal social and exchange network. “T” marks an item up for trade. Many user generated photos and profiles of the same garment can be found by clicking on the garment in the top right hand corner.

These photos can link the user back to other profiles, allow the user to find the same item for trade from someone else, and better understand and see the appearance, functionality, and style of the item.

Trade Recent Recent Search Search Offers Offers

Recent Recent

Search

items

Offers people

T shirts

Recent Recent

Search

items

Patagonia Jacket

pick items to trade

pick items to trade

Offers people

Jackets

Jeans

Jeans

Shorts

Shorts

Hats

Hats

Trade

Trade

Trade

Trade

Recent Recent Search Search Offers Offers

Recent Recent Search Search Offers Offers

conditions.......................................

CONGRATULATIONS!

1 offer

T shirts

Jackets

Search

T Shirts, Jackets, Hats

Trade

Trade

........................................................ ........................................................ I accept your address

2 3 offers

accept

decline

You have just submitted an item to trade. A notification has been sent to the owner of the item prompting him to enter his address. Upon receiving his address we ask that you ship your garment. Thank you for reusing and making our world a little better! All the Best,

offer trade

Worn Wear Team

trade

Search

trade

trade

The trade feature allows users to interact and exchange items with other users for the purpose of diversifying their posessions without the destructive cycle of constantly buying and throwing away. The traded items will also gain in sentimental value as they are traded aongst more people and gain an extensive history with locations, photos, and stories all over the world.

Big Sky, MT Northface Fleece

offer trade

The trading policy will be one based upon the honor system and will cultivate a more involved and concerned core group of users. As other applications focused on the re-use of clothes and other items already exist, they could be partnered with in order to extend the applications functions into the trade category, while supplying a greater user base.

late mornings and fresh snow such a RAD time in Big Sky! Yellowstone Chicago, IL Havana, Cuba

Before a trade is offered users can explore each others’ profiles and the histories of the items they would like to trade for. Options such as sharing, garment settings, and enabling trade are not visible to other users.

Before the trade is accepted or declined the user can easily see the item being offered up along with its history.

Oaxaca, Mexico Austin, TX

Dallas, TX

Los Angeles, CA Portland, OR Colorado Bandung, Indonesia


Patagonia Wornwear - Application Mockup